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Scanned from the collections of 
The Library of Congress 




Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 

www.loc.gov/rr/mopic 

Recorded Sound Reference Center 
www.loc.gov/rr/record 



HOV ft 



APRIL 6, 1$5i 



13; 



BROADCAST! NG 
TlliCASTI NG 



Like babies go for rattles 

Just like babies go for rattles, local merchants go for W-I-T-H in Baltimore. 
W-I-T-H carries the advertising of twice as many of them as any other station in town. 
These smart retailers know that W-I-T-H produces low-cost results. Because W-I-T-H 
delivers more listeners-per-dollar than any other radio or TV station in town. 
W-I-T-H can produce low-cost results for you, too. Get your Forjoe man to 
give you all the details. 







W-I-T-H 




TOM TINSLEY, PRESIDENT • REPRESENTED BY FORJOE AND COMPANY 



FABULOUS 

RATINGS 



T 




Channel 6— Richmond, Virginia 



Sunday-Saturday Averages 


Period 


Sets In Use 


WTVR Ratings 


TOTAL 
MORNING 

7:00 AM-12:00 NN 


27.7 


27.3 


TOTAL 
AFTERNOON 

12:00 NN-6:00 PM 


43.5 


43.3 


TOTAL 
EVENING 

6:00 PM-11:00 PM 


85.1 


84.3 



Source: Television Popular Audience Ratings January 1953 

SO GOOD ITS HARD TO BELIEVE-BUT IT CAN BE PROVED! 

National Representative — Blair TV, Inc. 
Wilbur M. Havens — Station Manager 



RIGHT OUT 



OF A 



PRIMER 



fundamental as anything found in a 
primer, is the fact, well known in ad- 
vertising, that you can cover efficiently j/3 
of the total national market by advertising 
in 162 select markets. 

WTRY has pioneered pointing out that 
Albany-Troy-Schenectady is in fact one of 
43 markets wherein over '/2 of the nation's 
sales are made. 




WTRY has the biggest share of audience 
in Albany-Troy-Schenectady: 31% Morn- 
ing, 23% Afternoon, 20% Night. 

Check with Headley-Reed for facts on 
WTRY's advantages over the next best 
station with regard to rates, audience & 
cost-per-thousand. 





the station listened to most in 
ALBANY - TROY - SCHENECTADY 
980 - CBS - 5000 WATTS 

represented by HEADLEY-REED 



Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 Na- 
tional Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879. 




WDEL-TV 

Wilmington, Delaware 

opens the door 
to successful 
selling in a bi 
prosperous 
market 





ELAWARE, parts of New 
Jersey, Maryland and Penn- 
sylvania constitute thisbig-in- 
come, big-spending market. 
When you buy WDEL-TV 
—whether through the NBC 
network, spot campaigns or 
local programs — you're 
reaching this big, prosper- 
ous market— you're buying 
an audience that buys. 




channel 12 



by jfy^EEICER 

New York • Chicago • Los Angeles • San Francisco. 




Page 4 • April 6, 1953 



Broadcasting • Telecasting 



closed circuit. 



FCC LAST week gave initial consideration 
to plan, sponsored by Comr. Robert T. 
Bartley, for revamping of its processing lines 
on TV hearings, to give vhf cities having 
only one service priority, with progression 
on basis of descending order of population 
of markets. Staff was instructed to draft 
papers with prospect of action this week 
or next. First priority, however, presum- 
ably would be given to "white areas" having 
no service. 



AT LEAST THREE proposals for reorgan- 
ization of FCC, to be accomplished through 
"ripper" legislation, have been proposed to 
Chmn. Charles Tobey (R-N.H.) of Senate 
Interstate & Foreign Commerce Committee. 
He said last week that he doubted whether 
drastic action was necessary at this stage. 
He has openly supported Comr. Hyde for 
chairmanship. 



THOUGH BASE stock used in experimental 
TV tape-recording may be costly ($250 per 
half-hour, $125 with maximum discounts), 
some insiders predict improved types of tape 
may cut cost as low as $70 in early days of 
upcoming art. Mass production, spurred 
by movies' use of tape instead of film, could 
combine with technical progress to bring 
further cost-cutting. 



BEST BET is that House Appropriations 
Committee will now go easier on FCC budget 
since it was slashed by $1.2 million by 
President Eisenhower's director of budget 
— from $8.3 million to $7.1 million (see 
story page 60). Although conceivable 
Congress will prune some more off total 
sum, it's believed it won't touch sums al- 
located for TV processing — which weren't 
cut by Budget Bureau either. 



CONVERSATIONS between General Tele- 
radio Inc. and WLAW Boston-Lawrence, 
looking toward acquisition of 50,000 watter, 
reportedly bogged down last week with no 
indication as to outcome. Acquisition of 
high power station is sought to serve as key 
for. Yankee-Mutual in New England area to 
replace 5,000 w WNAC. 



MILLER BREWING Co. expects to reach 
95% of all radio homes in Wisconsin and 
parts of Iowa, Michigan and Minnesota 
with regional baseball network for Mil- 

Broadcasting • Telecasting 



waukee Braves games. WEMP Milwaukee 
will feed games but will be supplemented 
by WTMJ. Plans were part of package 
outlined in Tampa when Braves shift was 
okayed. 



WTMJ EXECUTIVES figure major league 
baseball franchise shift so important that 
it constitutes public service. It will tape- 
record some NBC programs falling during 
games for later broadcast. NBC schedule 
will be disturbed little as possible. NBC 
sources in N. Y. indicate consideration be- 
ing given to placing some sponsored shows 
displaced by baseball on other Milwaukee 
stations. 



JOSEPH R. SPADEA, veteran radio sales 
executive and for past eight years CBS 
Radio network sales manager in Detroit, 
has resigned effective April 15. He will 
head Detroit office of Henry I. Christal 
Co., exclusive radio station representatives. 
CBS Radio has not yet named successor. 



LEVER BROS.' new Lux Liquid (used for 
washing dishes), attempting to catch up to 
sales of older competitors, Glim and Joy, is 
preparing spot announcement campaign, 
starting about April 13 on staggered sched- 
ule in major markets using both radio and 
TV spots for six to eight weeks. 



BILLS INTRODUCED last week in Illinois 
legislature would prohibit U. of Illinois 
from entering educational television station 
operation and require university to accept 
offers to telecast football games. Measures 
have unqualified endorsement of Television 
Committee of Illinois Broadcasters Assn., 
headed by Leslie C. Johnson, WHBF-AM- 
TV Rock Island. 



GENERAL FOODS Corp., N. Y. (Swans- 
down Cake Mix), effective April 8, will use 
spot announcements on 80 radio stations for 
10 to 12 weeks. Agency: Young & Rubi- 
cam, N. Y. 



NORTH CAROLINA Association of Broad- 
casters plans no action yet but is keeping 
close watch on North Carolina Legislature 
ban of newsmen from its Appropriations 
Committee sessions. Move to extend the 
ban to other legislative functions would be 
opposed strongly by broadcasters. 



IN THIS ISSUE 



LEAD STORY 

About 1,200 radio and some 20 TV sta- 
tions have completed arrangements to carry 
play-by-play and other baseball programs. 
In all they amount to a $35 million sponsor- 
ship deal. Page 31. 



ADVERTISERS & AGENCIES 

William Esty agency wants 10% discount 
on radio spots in return for guaranteed sum- 
mer-long contract. It's basing request on 
precedent set several weeks ago by Whitehall 
Pharmacal. Page 34. 



FACTS & FIGURES 

Network radio gross was down 6.6%, 
network TV gross up 7.5% in February, 
1953, over February, 1952. Page 36. 



GOVERNMENT 

Senate confirms Doerfer as FCC member. 
Page 52. 

FCC stays effective date of Ch. 10 share- 
time authorization for WHEC and WVET 
in Rochester because of protest from radio 
broadcaster and orders hearing. It's illus- 
tration of new interpretation of "interested" 
party's right to intervene. Page 54. 

Rep. Wolverton predicts color TV by 
Christmas. Page 56. 



STATIONS 

Time Inc. buys KDYL-AM-FM-TV Salt 
Lake City for $2.1 million. Page 65. 
Six more new TV stations go on the air. 

Page 72. 



NETWORKS 

CBS Radio is applauded for its stand on 
rate stability by affiliates, but at least one 
other network wonders whether the part of 
the CBS Radio announcement that men- 
tioned new nighttime discounts wasn't more 
newsy than the part about maintenance of 
rates. Page 75. 



FEATURES 

WPTR Albany begins new in-store mer- 
chandising plan. Page 81. 

Is TV pricing itself out of the market? 
Frank Stanton and Frank White both say 
"no" and with facts to prove their answers. 
Page 82. 

Television network showsheet. Page 90. 



UPCOMING 

April 14-15: Color TV Demonstrations for 
House Commerce Committee, Princeton, 
N. J., and New York. 

April 16-19: 23rd Institute for Education by 
Radio-TV, Deshler-Wallick Hotel, Co- 
lumbus, Ohio. 

April 21-23: American Newspaper Publish- 
ers Assn., Waldorf-Astoria, New York. 

April 23-25: American Assn. of Advertising 
Agencies, The Greenbrier, White SuSphur 
Springs, W. Va. 

(for other Upcomings, see page ? 25) 

April 6, 1953 • Page 5 



G-E HIGH GAIN HELICAL ANTENNAS OFFER YOU- 




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V V 







'hen stations want a UHF antenna that is known for out- 
standing simplicity of construction and feed— they immediately 
turn to General Electric's High Gain Helical Antenna. With a 
power gain of 5 per bay, this sidefire antenna offers simplicity of 
construction for the unusually high gain achieved. This simplicity 
of design enables Effective Radiated Powers of up to 1000 kw to 
be achieved without modification to the basic antenna structure. 
Stations already using the General Electric Helical Antenna report 
coverage results beyond expectations. For further, detailed in- 
formation, please write: General Electric Company, Section 243-6, 
Electronics Park, Syracuse, New York. 



Lloyd Krause, a G-E engineer, re- 
cently received the Coffin Award 
"for outstanding technical skill and 
ability in designing a helical UHF 
television antenna which is an im- 
portant factor in opening up the 
UHF TV band." 




• Before this G-E Helical An- 
tenna was shipped to Station 
WHUM-TV, Reading, Pa., it was 
put through exhaustive tests at 
Electronics Park, Syracuse, N. Y. 
These tests are offered at no extra 
charge. And before an antenna 
is shipped it must pass every spe- 
cification demanded by the sta- 
tion's individual transmitting and 
installation problems. 




















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14' 12° 10 s 8' 6- 4* I' 0' a* 4* 6* «• W* t2r 14* 

ABOVE RADIATION CENTER BELOW RADIATION CENTER. 

VERTICAL ANGLE 



Typical contoured vertical field pattern 
of specially modified G-E 5-Bay Helical Antenna 



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10* «' 4' V 0' 2* 4* «* 10* 12" 14" 

ABOVE RADIATION CENTER BELOW RADIATION CENTER. 

VERTICAL ANGLE 



Typical vertical field pattern 
of standard G-E 5-Bay Helical Antenna 




CHECK AND COMPARE THE 10 TOP 
ADVANCED SIMPLIFIED FEATURES OF 
G-E HELICAL ANTENNAS 



1. Extreme SIMPLICITY— gain of 5 per bay- 
only one feed point per bay for gain of 25. This 
allows greater ease of adjustment over other 
UHF antennas having a multitude of feed points. 

2. Stable performance— characteristics unaffected 
by rain, sleet, snow, medium ice. Low impedance 
throughout. For severe ice, simple de-icing avail- 
able—helix itself served as heater element. 



3. Specially contoured patterns for unusual loca- 
tions easily provided. Simple beam tilt provided 
with practically no nose gain reduction. 

4. Antenna is galvanized, painted with 3 coats 
of CAA orange, completely assembled and thor- 
oughly pattern-tested at factory before shipment. 
Simply mount and connect! 

5. Basic antennas now being delivered rated for 
1000 KW ERP up to ch. 68. 

6. Power gains of 5, 10, 15, 20, 25. High gains 
have been verified by measurement. Because of 
simplicity (small number of feeds) rated gains 
readily achieved. 

7. Antenna construction very sturdy— helix of 
heavy gauge copperweld— helix supports strong 
enough to hold a man! 

8. All antenna finishes and materials are im- 
pervious to weather. 

9. Horizontal pattern circularity better than ± 
1.5 db— the accepted standard. 

10. Antenna may be shipped in two or more sec- 
tions when necessary for tough cartage problems. 



GENERAL 





After operating for 27 years from Hot Springs, 
Arkansas, with 10,000 watts on 1090 K C, Radio 
Station KTHS now moves 40 miles eastward to 
Little Rock, broadcasting on the same frequency 
with power increased to 50,000 watts. The only 
Class 1-B clear channel station in Arkansas, it now 
also becomes the only 50,000-watt station in the state. 

With an established listening audience of 72,840 
families (BMB Study No. 2) who still hear the 
station at their accustomed dial setting, KTHS ex- 
pands its 'primary coverage to 1,002,758 people — 
covers an additional 2,369,000 people in its secondary 
area. 

Under the same ownership as KWKH at Shreveport, 
KTHS is operated under the same proven policies 
which have made KWKH the dominant station in 
its area and one of the great stations in the South. 

ALSO — ON JUNE 15, KTHS JOINS THE CBS 
RADIO NETWORK. 

Your Branham Man will gladly tell you the full 
details of the matchless new technical equipment, the 
tremendous new programming with which KTHS 
now becomes by far the most important radio sta- 
tion in Arkansas. Ask him — or write us direct. 



Represented by The Branham Co. 
Henry B. Clay, Executive Vice President 
B. G. Robertson, General Manager 





DAYTIME PRIMARY (0.5 MV/M) COVERAGE INCLUDES: 





ARKANSAS 


MISSISSIPPI 


TOTAL 


Population 


946,575 


56,183 


1,002,758 


Radio Homes 


237,954 


12,740 


250,694 


Farm Population 


341,434 


32,350 


373,784 


Farm Radio Homes 


71,594 


6,830 


78,424 



Over 10% of our total primary coverage (more than 
WOfiOO people ) do not receive primary daytime service 
from any other radio station! 




rock, ARKANSAS 



Page 8 • April 6, 1953 



Broadcasting • Telecasting 



at deadline 



TV Adjudged Beneficial 
By N. Y., Chicago Groups 

TELEVISION exonerated of blame for juvenile 
crime and found to exert good influence in 
separate reports by Chicago City Council TV 
Subcommittee and by Metropolitan School 
Study Council, research affiliate of Teachers 
College, Columbia U., New York. 

Chicago council group found "no evidence" 
to support charges that TV programs cause high 
juvenile crime rate in city, according to Alder- 
man Patrick Patrone. He told B»T: Group 
found no direct connection between medium 
and crime. Group took no stand on local 
broadcasters' request that council permit broad- 
casts and telecasts of meetings and hearings. 
Full report to be given to council today (Mon- 
day), following extensive hearings. Alderman 
John Hoellen, who introduced probe resolution, 
branded report "ridiculous" and urged group to 
call on FCC to study overall crime-television 
relationship and act, if needed, along "Blue 
Book" lines. 

In report issued Saturday, Columbia educa- 
tional group said two-year survey by commit- 
tee representing New York public school sys- 
tems found commercial TV programs being 
widely used for educational value by schools 
in area. Report said, "Relatively few of the 
programs being presented today could be classi- 
fied as harmful for the student. Indeed, much 
of the medium's influence is good, though bulk 
of its offerings are not designed for educational 
purposes." 

Danish Heads New 

MBS Commercial Operations 

ROY DANISH, manager, western station rela- 
tions at MBS, appointed director of newly 
created commercial operations department, to 
comprise sales service department (sales traffic, 
contract and estimate sections), affidavit section 
of accounting department and station traffic 
section of station relations department. Mr. 
Danish will report to E. M. Johnson, MBS vice 
president. Alma Graef, sales service manager, 
will assist Mr. Danish in establishing new de- 
partment. 

Ad Club Nominations 

GEORGE A. PHILLIPS, advertising manager 
of Cluett, Peabody & Co., nominated for presi- 
dent of Advertising Club of New York. Other 
nomination on official slate, tantamount to 
election, are: Vice presidents C. B. Larrabee, 
president and publisher, Printers Ink Publishing 
Co. and Stanley Resor, president, J. Walter 
Thompson Co.; treasurer, James A. Brewer, 
chairman of board, Brewer-Cantelmo Co. 
Election to be held May 12. 

104 CBS-TV Stations 

ADDITION of four new affiliates to CBS-TV, 
bringing total to 104, announced Friday. They 
are: WLBC-TV Muncie, effective last Wednes- 
day; WCSC-TV Charleston, S. C, May 15; 
KTXLTV San Angelo, Tex., July 1, and 
WMAZ-TV Macon, Ga., Sept. 23. 

Broadcasting • Telecasting 



RADIO TOO SUCCESSFUL 

ONE of better advertising success stories 
on West Coast involves Durkee famous 
foods, Cleveland, which recently can- 
celled part of its radio schedule because 
it was "oversold." Reason: Firm's ad- 
vertising on KING Seattle alone moved 
reported one million pounds of mar- 
garine in three days. Schedule orig- 
inally called for five week's promotion 
of one cent sale. Agency is Leo Burnett 
Co., Chicago. 



Three-Dimensional Television 
To Be Shown NARTB Session 

PROGRESS report on three-dimension (3-D) 
television has been added to opening morning's 
program of NARTB Engineering Conference 
to be held April 29-May 1 at Los Angeles dur- 
ing NARTB convention week. Separate demon- 
stration of 3-D system will be given by Alex 
Quiroga and Glen Akins, of ABC Hollywood, 
following their joint engineering paper. 

While they will demonstrate their own sys- 
tem, Messrs. Quiroga and Akins will sum- 
marize three different 3-D systems, according 
to Neal McNaughten, manager of NARTB's 
Engineering Dept. Working with Mr. Mc- 
Naughten' in planning Engineering Conference 
are Raymond F. Guy, NBC, chairman of gen- 
eral guidance committee, and Les Bowman, 
CBS, chairman of West Coast arrangements 
committee. 

Among new developments to be described 
at meeting is TV booster station at Lawrence- 
burg, Tenn. John H. DeWitt Jr., WSM-TV 
Nashville, will explain its operation 70 miles 
from WSM-TV transmitter [B»T, Jan. 19]. 
Remote control operation of transmitters, re- 
cently sanctioned by FCC for stations not in 
high-power category, will be described by 
William F. Rust Jr., Rust Industrial Co., and 
Ben Akerman, WGST Atlanta. 

John Mullin of Bing Crosby Enterprises 
will present paper on tape-recording of tele- 
vision and review latest progress in that labo- 
ratory's experiments. Several papers will de- 
scribe progress in development of transistors 
and applications to broadcasting. 



Ike on Foreign Policy 

PRESIDENT EISENHOWER will make major 
address on foreign policy before American So- 
ciety of Newspaper Editors April 16 to be 
broadcast on all major radio networks, 1-1:30 
p.m. EST. 



New Jingle Library 

PURCHASE by RCA's Thesaurus of the com- 
plete Ullman Jingl -Library of some 1,600 
transcribed commercial jingles announced by 
RCA Recorded Program Services. Re-titled 
Thesaurus Jingl-Library, it will become adjunct 
of company's transcription library and will be 
made available to station subscribers. Jingle 
library is said to cover 71 different product and 
service categories. 



® BUSINESS BRIEFLY 

HOPE, BERLE TO ALTERNATE • General 
Foods Corp. will sponsor Bob Hope in ten TV 
appearances next season on NBC-TV, Tuesdays, 
8-9 p.m. Milton Berle, who has been in that 
time period three weeks out of four during 
the past year, will be seen two weeks in three 
this year with General Motors for Buick ex- 
pected to be his sponsor, while Bob Hope ap- 
pears on third week. Young & Rubicam is 
handling General Foods advertising; Kudner 
Advertising is agency for Buick. Official an- 
nouncement expected tomorrow. 

P & G SPOT DRIVE • Procter & Gamble Co., 
Cincinnati (Prell), placing radio spot announce- 
ment campaign in late afternoon time, ef- 
fective April 6 through June 30, on 33 radio 
stations. Agency: Benton & Bowles, N. Y. 

SEEK AVAILABILITIES • Sulphur-Chem- 
ical Co., Brooklyn, N. Y. (hair and scalp 
preparation), through Harry B. Cohn, N. Y., 
looking for radio availabilities in 10 southern 
markets on participation programs appealing 
to Negro audience. 

MORNING CAMPAIGN • Shell Chemical 
Co., through J. Walter Thompson Co., N. Y., 
preparing early-morning radio spot announce- 
ment campaign with adjacencies to news, 
weather and farm programs to start April 13 
for 16 weeks including June 1 to June 26 
hiatus. 

BASEBALL TV FEATURE • Post-D o d g e r 
home game quarter-hour Talk to the Stars with 
Happy Felton to be sponsored on WOR-TV 
New York by Tidewater Associated Oil Co. 
(Lennen & Newell) and Studebaker Dealers of 
Greater New York (Roche, Williams & Cleary) 
(see story page 31). 

SWITCH 'MY HERO' TIME • Philip Morris 
& Co., N. Y. (Dunhill king-size cigarettes), 
sponsor of My Hero, switching time of pro- 
gram over NBC-TV from Saturday, 7:30-8 
p.m. EST to same night, 8-8:30 p.m. EST, 
starting April 25. Agency: Biow Co. 



Small Agencies Discussed 

SMALL AGENCIES were urged at open forum 
discussion of League of Advertising Agencies 
in New York Thursday night to remain small, 
lest they grow to point where increased volume 
would raise overhead and cut into profits. For 
agencies whose clients demand extra services, 
consolidation was suggested as possible solu- 
tion. More than 100 agency executives at- 
tended meeting. Program chairman was Les- 
ter Harrison, president of Lester Harrison Inc., 
N. Y. 

RCA Dividend 

RCA BOARD Friday declared dividends of 
50^ per share of common stock, payable May 
25 to holders of record April 17, and of 87V^ 
per share of first preferred stock for second 
quarter, payable July 1 to holders of record 
June 15. 

April 6, 1953 • Page 9 



f 5pee<ty 5 




Wednesday, April 1 5, 1 953, is a very 
important date in Speedy's life — his 

32nd BIRTHDAY 



Since 1921 WSPD has pioneered in Northwestern Ohio and observed with in- 
terest the rapid development of the rich Toledo Market. Speedy has thoroughly 
enjoyed entertaining his many friends, and his advice to them on the acceptance 
of new products has resulted in better living conditions for every home. 

Speedy has kept his youthful vitality and progressive attitude. These qualities, 
coupled with 32 years of 'know-how', have delivered proof-of-performance 
results to WSPD clients. This month, these advertisers (through their sales results 
in the Toledo Market) are enjoying a delicious slice of Speedy's birthday cake. 




5000 
WATTS 

TOLEDO, OHIO 



Stortr Broadcasting Company 
mm. JUT. SAIES NOt.. 411 MADISON AVE.. KEN TDM 



Represented Nationally 
by KATZ 



Page 10 • April 6, 1953 



Broadcasting • Telecasting 



Mississippi's First Television Station 








\ 













Worried down 

here, sir 



... No reason to worry, 
when we've got 
UHF INTERFERENCE-FREE 
PICTURE PLUS VHF COVERAGE 



Down here in Central Mississippi we've been hearing echoes of a 
controversy that seems to be raging in other places. Which is better 
. . . UHF or VHF? We've listened to the controversy, of course, but 
we haven't been disturbed. Because down here we figure we've got the 
best aspects of both. 

Whether it's VHF or UHF — 50 miles in all directions from a 
broadcasting site is more than just pretty good. And that's the dis- 
tance we're reaching. Let us quote from a letter concerning a survey 
which the Product Performance Division of Philco Corporation made 
throughout our area only a few weeks ago: 

". . . . we are very happy to say that your station 
has made great strides in bringing to this new tele- 
vision market a standard of quality performance far 
beyond our expectation. . . . Your present coverage 
of fifty miles radius from Jackson is more than we 
had anticipated." 

And here's a sample item from Philco Corporation's report . . . 

"In Tallulah, Louisiana . . . 55 miles airline distance 
west of Jackson . . . with an antenna elevation of 55 
feet, we received 99 microvolts of signal." 

We are pleased to have this vote of confidence from the Product 
Performance Division of Philco Corporation's field strength survey, 
and to know from these facts that WJTV's performance is far broader 
than engineers originally anticipated on paper. 

That's why we're not worried down here in the Deep South. In 
the fast-growing Central Mississippi market we're giving the thou- 
sands of viewers* smooth, intelligent, adult television performance. 
There's really no reason to worry when you've got a combination that's 
unbeatable ... a combination like UHF INTERFERENCE-FREE 
PICTURE PLUS VHF COVERAGE. 

* March 31 estimate : 13,426 sets 





UHF 



CHANNEL 25 JACKSON, MISSISSIPPI 



MISSISSIPPI'S -FIRST 
Owned by Mississippi's two state-wide newspapers 

<£f)e Clarion Hebger and JACKSON DAILY NEWS 

Nationally 



T E L E V I 



S I O N STATION 
John Rossiter, Manager 
CBS PRIMARY AFFILIATE NBC . . . DUMONT . 



R e 



resented 



THE 



K A T Z 



A G E N 



. ABC 
C Y 



Broadcasting 



Telecasting 



April 6, 1953 • Page 13 



The "PUBLIC 




Page 14 • April 6, 1953 



Broadcasting • Telecasting 



in PUBLIC SER VICE 

PUBLIC:— "Of, pertaining to, or affecting 

the people at large, or the community." 

— Funk & Wagnalls New 

College Standard Dictionary 



A hospital in a neighboring community, in urgent need of a rare type of 
blood, asked Storer Station WMMN, Fairmont, W. Va., to make an appeal 
for donors. 

The station immediately began broadcasting one-minute announcements. 
After only three of these announcements had gone on the air, the hospital 
called and asked that they be stopped. Reason: the waiting room of the 
hospital was jammed with 50 people who had answered the appeal. 

Yes, 50 "people at large," "people of the community," every one of them 
having the rare blood type needed, had paused in the midst of their daily 
pursuits and had gone to the hospital to offer their blood. Because of their 
immediate response, the lives of at least six people were saved. 

The prompt action of Station WMMN in broadcasting the appeal is typi- 
cal of the services rendered the community by every one of the Storer sta- 
tions, dedicated since 1927 to "Broadcasting in the Public Interest." 

The seven radio and four television stations of the Storer Broadcasting 
Company pledge their wholehearted and responsive support to every cause, 
drive and campaign that will serve "the people at large, or the community." 

STORER BROADCASTING COMPANY 

"The Public Service Stations" 

WSPD-TV — WJBK-TV WAGA-TV — KEYL-TV 

Toledo, Ohio Detroit, Mich. Atlanta, Ga. San Antonio, Texas 

WMMN — WSPD WJBK — WAGA — WWVA — WGBS — WSAI 

Fairmont, W. Va. Toledo, Ohio Detroit, Mich. Atlanta, Ga. Wheeling, W. Va. Miami, Fla. Cincinnati, Ohio 

TOM HARKER, V. P., National Sales Director 

NATIONAL SALES HEADQUARTERS: 

488 Madison Ave., New York 22, ELdorado 5-7690 • 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498 




Broadcasting • Telecasting 



April 6, 1953 • Page 15 



WOlllani AM 



IN REVIEW 





Easy on that hiatus, Hazel 



Maybe you have pegged Grand Rapids as a 
typical midwestern city. And maybe some 
of these cities do look like good axe bait for 
your summer cut-back. But, hold it, Hazel, Grand 
Rapids is different. 

There are more people in and around Grand 
Rapids in summer than in winter. And they spend 
more dough. Because Grand Rapids is right smack 
dab in the middle of "The Vacationland of the Mid- 
west". (Western Michigan, of course.) 

Not only do Michiganders know how lucky they 
are and stay home summers . . . millions come up 
from less fortunate states to enjoy the woods and 
the lakes and the weather. A glance at the opposite 
page will tell you they come "loaded". 

So play it smart. Keep your schedules on WOOD 
and WOOD-TV this summer. Tell the client why 
(Katz has all the dope) and he'll tag you as a real 
smart doll, Hazel. 




GRAND RAPIDS, MICHIGAN 

Grandwood Broadcasting Company 
NBC — 5,000 Watts 
Associated with 

WFBM-AM and WFBM-TV — Indianapolis, Ind., WFDF — Flint, Mich. 
WEOA— Evansville, Ind. 
National Representatives: Katz Agency 



I MARRIED JOAN 

NBC-TV, Wed., 8-8:30 p.m. EST. 
Sponsor: General Electric Co. 
Agency: Young & Rubicam. 
Stars: Joan Davis and Jim Backus. 
Producer: Dick Mack. 
Associate Producer: Al Simon. 
Director: Philip Rapp. 
Music: Robert Wagner Chorale. 
Director of Photography: Philip Tanura. 
Writers: Arthur Stander and Phil Sharpe. 
Filmed at General Service Studios, Holly- 
wood by Joan Davis Enterprises. 



LONG overdue in this column is a report on 
NBC-TV's / Married Joan, a half-hour Wed- 
nesday night telecast exploring the blissful 
ups and downs of a successful (and sane) 
lawyer and his Little-Miss-Fixit (and not so 
sane) wife. The series got under way last 
October under General Electric Co. sponsor- 
ship and has been seen weekly since. 

The mainstay of each program is Joan Davis, 
a versatile — and certainly double-jointed — 
comedienne who needs no further identification 




Jim Backus and Joan Davis 
Headaches and Orange Blossoms 

for the movie fan or radio listener. And Miss 
Davis, as the perpetually fouled-up lady of the 
house in / Married Joan, is just as entertaining 
on TV as she has been in other facets of show 
business. Her self-inflicted tribulations ac- 
count in large measure for this light, enjoyable 
half-hour. Jim Backus, her video spouse, is a 
capable actor who looks and convincingly plays 
the husband role. He and Miss Davis work 
well together. 

If there is any one reason why domestic 
comedy continues to provoke laughter, it is be- 
cause it deals with a universal idea every- 
one knows and understands. An audience is 
encouraged to react favorably to a farcical 
treatment of a familiar situation such as the 
one which is the backbone of this series. 

The program's theme, as old as matrimony 
itself, revolves around a scatter-brain young 
matron who unconsciously promotes one do- 
mestic crisis after the other. Luckily she has 
been blessed with an understanding husband 
whose sterling trait is the patience of Job. He 
has long since learned to take his wife's antics 
in stride. In fact he has progressed to the 
point where he almost enjoys them. Entrust 
the repetition of this tale to a competent writer, 
a director and actors who know their business 
and the finished product, as exemplified in 
/ Married Joan, will draw an audience. 



Page 16 • April 6, 1953 



Broadcasting • Telecasting 



EYE WITNESS 

Mondays, 9-9:30 p.m., EST on NBC-TV. 
Alternate Week Sponsorship: Pearson 

Pharmacal Co. (Ennds). 
Agency: Harry B. Cohen. 
Program Title (3/30): "The Cruel Clinic." 
Original Story: Arthur Gordon. 
Adapted by Irving Gaynor Neiman. 
Director: Perry Lafferty. 
Producer: Neptune Productions. 
Production Supervisor: Joseph W. Bailey. 
Cast: Mercer McLeod, Harry Towq.es, Eric 

Dressier. 
Set Designer: Syrjala. 



THE gory-story theme in its many forms has 
really been worked over in radio and television. 
When a new show in this format turns up the 
big question usually is: "Will it have a new 
twist?" Since the masters of tension and my- 
stery drama apparently have tried everything, 
it's always a pleasant surprise if somebody 
comes up with a unique idea. But Eye Witness, 
which made its TV bow on NBC-TV last Mon- 
day, was pretty patterned video material. 

"The Cruel Clinic," first episode in the week- 
ly series, had the stock situation, typed charac- 
ters, trite dialogue and obvious conclusion that 
you might find in a primer on how to write a 
TV script. The line of least resistance, which in 
this case led straight to mediocrity, was fol- 
lowed all the way. 

Montgomery Tie-in 

A different host will be seen on the program 
every week in a tie-in promotion with NBC- 
TV's Robert Montgomery Presents. The guest 
personality on Eye Witness on Monday evening 
will be the star of Mr. Montgomery's show the 
following week. Ann Rutherford, radio, TV 
and motion picture actress who introduced the 
initial Eye Witness telecast, testified to the 
veracity of the narrative about to unfold with 
a minimum amount of conviction. Any notion 
the viewer may have had that this contrived 
tale once really happened was dispelled at the 
end of the show when the credit list noted that 
this was an original story. 

Pearson Pharmacal Co. has signed for alter- 
nate-week sponsorship of Eye Witness to sing 
the praises of Ennds, the chlorophyll product 
to end all chlorophyll products. If you don't 
go away fully convinced that Ennds are as es- 
sential as three meals a day, you can't blame 
the Pearson firm for not trying. 



BOOKS 

REPORTS ON THE FACILITIES OF MASS 
COMMUNICATION: Press, Film and Ra- 
dio, V, 1951. By the United Nations Edu- 
cational, Scientific and Cultural Organization, 
19 avenue Kleber, Paris — 16 e , and United 
Nations, New York. 583 pp. $4.50. 

ANOTHER volume in the field of communica- 
tion by UNESCO, this newly-issued paper- 
bound book is a survey on the structure, work 
and equipment of the news agencies, press, 
movies and radio in 157 countries and terri- 
tories. It was begun in 1947 and concluded in 
December 1951. Originally intended as a 
study of war damage to communication, the 
survey later was extended to include countries 
whose technical equipment in this field is in- 
adequately developed. U. S. administered 
areas of Alaska, Puerto Rico and the Virgin 
Islands are included. The survey was made 
by field workers in 126 countries and by cor- 
respondence with 31 others. 

Broadcasting • Telecasting 




ODIand ! 





: 



""IP*!** 








Woodland is summer's 
cool spot for hot profits 

Take it from the tax collector. There are more people 
spending more moola in this area in summer than in the 
average months for the rest of the year! And these sales 
tax figures from Michigan's Revenue Department prove it. 





J 


F 


M 


A 


M 


J 


J 


A 


s 


o 


N 


D 


$4,200,000 


























4,000,000 


y 
























3,800,000 












A 














3,600,000 










1 

I AVERAGE h 
/ 


ON7H IN 


YtAK — S3 


626.4S5.I5) 
/ 










3,400,000 


























3,200,000 


























3,000,000 




























Based on 1952 receipfs from 19 Woodland 
counties. Receipts of each month reflect sales 
of month preceding. 



The U.S. Department of Commerce 
gets into the act by estimating three 
to four million tourists spend more than $200,000,000 in 
Western Michigan each year. Most of this boom business 
occurs in summer, of course. 

So, "Dig that cra-a-azy Woodland market", Hazel. You'll 
hit paydirt every time. 




GRAND RAPIDS, MICHIGAN 

Grandwood Broadcasting Company 

NBC — Basic; CBS, ABC, DuMONT — Supplementary 
National Representatives: Katz Agency 
Associated with 

WFSM-AM and WFBM-TV — Indianapolis, Ind., WFDF — Flint, Mich. 
WEOA — Evansville, Ind. 



April 6. 1953 



Page 17 





Sales- winning radio schedules for 
the Great Southwest just naturally 
include this pair of top-producing 
CBS Radio Stations. Results prove 
this ! Write, wire or phone our 
representatives now for availabilities 
and rates! 

National Representatives 




Tom McDermott 



on all accounts 



TOM McDERMOTT, director of the radio and 
television department at Benton & Bowles, New 
York, was not born in a rear office at B&B. 
It only seems that way. 

Mr. McDermott has been with the agency 
since he was old enough to vote and the 
chances are that if the laws of retroaction (not 
to mention those of the state) could be 
stretched a bit, he would have cast that first 
vote for Edwin Booth, the famous actor. Mr. 
McDermott is the kind of person who con- 
siders his first 19 years spent apart from the 
theatre as a sign of a wasted youth. 

He began the pre-dramatic — or pointless — 
part of his adult career as a student succes- 
sively at Columbia and Chicago U. He finally 
came to his senses — and to the theatre — at 
Manhattan College, where he majored in dra- 
matics and English and where he secured his 
MA degree. 

During the vacation season at Manhattan he 
worked as a producer and director in summer 
stock and in 1941, his first year out of 
college, he directed a Broadway play called 
"House in Paris." It ran for a week and critics 
agreed the only thing worth salvaging was the 
director. 

Benton & Bowles took over the salvaging 
job and Mr. McDermott took over as director 
and writer at Benton & Bowles. 

In time he was directing the Prudential 
Family Hour, the Burns and Allen show, Glam- 
our Manor and similar radio programs. 

Presently, he supervises the following tele- 
vision shows: Red Buttons, sponsored by Gen- 
eral Foods; Captain Video, also underwritten 
by General Foods, and Those Two, sponsored 
by Procter & Gamble. He also is in charge 
of auditioning all new programs. 

Mr. McDermott, a native New Yorker, is 
the son of Michael McDermott, a retired hotel 
man, and Katherine McDermott. He was born 
May 27, 1920. 

Mr. McDermott is a bachelor and lives at 
the New Weston Hotel, directly across the 
street from his office. "It helps," he explains. 
"Though I'm never at home, still I'm never 
far from there, either." 

Actually, Mr. McDermott is "at home" 
wherever there is a camera or a microphone — 
or simply a bare stage with a few memories of 
previous action and the promise of another 
day doing exactly what he is doing today. 
Mr. McDermott's hobby, clearly, is the theatre. 



JOHN BLAIR & CO. 



Page 18 • April 6, 1953 



Broadcasting • Telecasting 



Put the 



3rd dimension 



into UHF/VHF station plannin* 




-with RCA 



You see the station as it actually will look 
You can work out layouts faithfully and 
accurately — plan with confidence 
You work with exact replicas of RCA's 
newest UHF and VHF equipment 



For UHF and VHF transmitter rooms — — 

40 pages of paper cut-outs covering 7 different RCA UHF 
and VHF transmitters— 25/20kw power amplifiers — 50kw 
power amplifiers — input and monitoring equipments — 
transmitter consoles — power equipment, etc. 



For studio and control rooms _ 

22 pages of paper cut-outs on RCA Studio Cameras — 16mm 
TV film projectors — a 35mm film projector — film cameras — 
program and audio-video consoles — transcription turn- 
tables — studio and film equipment racks, etc. 

For copies of these indispensable UHF and VHF station-planning 
aids, call your RCA Broadcast Sales Representative. Or write 

on your broadcast station letterhead to Section 15-6, Price $2.00 each 

RCA Engineering Products, Camden, N. J. 

RADIO CORPORATION of AMERICA 




ENGINEERING PRODUCTS DEPARTMENT 




CAMDEN. N.J. 



SEE THE COMPLETE 
1-KW UHF PACKAGE 

at 

RCA's Planning Headquarters 

(Apr. 28 -May 1) 

Renaissance Room 
NARTB Convention 



BILTMORE HOTEL 

Los Angeles, Cal. 



OPEN MIKE 



Channel 9 



The Greater 
Sioux City 
Television 
Market 



Available Now 

37.097 sets within 0.1 mv 
line — in 31 prosperous 
Iowa, South Dakota and 
Nebraska counties. 



Served by Cowles 
See your Katz man 





CLEVELAND'S 
STATION 




5,000 WATTS— 850 K.C. 
BASIC ABC NETWORK 
REPRESENTED 
BY 

H-R REPRESENTATIVES 



ABCs in Demand 

EDITOR: 

"The ABCs of Radio and Television" in your 
current issue is a most interesting and helpful 
outline. It would have permanent value as a 
brief reference manual. By any chance are you 
planning to reprint it in the form of a booklet 
or pamphlet? 

W. S. Harvey 

Gray & Rogers Adv. 

Philadelphia 

EDITOR: 

Last night I missed all my favorite NBC radio 
and television shows reading your very informa- 
tive and interesting "The ABCs of Radio." 

This is the story I've been looking for — in 
one place — for the past four years. Thank you. 

If reprints are made available I could easily 
use 25 copies. 

Robert M. Adams 
Director of Press and 

Promotion 
WRC-WNBW (TV) 

Washington, D. C. 

EDITOR: 

I thought that "The ABCs of Radio and Tele- 
vision" in your March 30 issue was an excellent 
summary. 

How about making this available in reprint 
form? If you do, I'd be glad to order some 
copies. They would be very useful reading for 
students. 

Robert M. Pockrass 

Assistant Professor 

Dept. of Journalism 

Pennsylvania State College 

[EDITOR'S NOTE: The article is being re- 
printed in booklet form and is available at 25tf 
for a single copy, $2.25 for 10 copies, $5.50 for 
25 copies, $10.50 for 50 copies, and $20 for 100 
copies.] 

'Music' Hit in S. A., Too 

EDITOR: 

Congratulations on the ("How to Set Your 
Sales Talk to Music") article by Phil Davis 
appearing in B«T Feb 16. It was a pip, and 
I am going to have it translated to pass along 
to the lads in the radio department. . . . 

Bucky Harris, Radio & TV 

Grant Advertising 

South America 

Who's on First? 

EDITOR: 

In your issue of March 23 you published a 
comment by Mr. William S. Halstead on the 
FM multiplex system announced by Mr. John 
Bose and myself. Mr. Halstead claims a pri- 
ority of two and one-half years for the Multi- 
plex Development Corp. and the Crosby Lab- 
oratories in the multiplexing of FM signals. 

From an article in the November, 1950, issue 
of Electronics describing Mr. Halstead's dem- 
onstrations, it is clear that his equipment em- 
ployed the system of FM multiplexing first 
used by me on April 22, 1935, when the pro- 
grams of the NBC Red and Blue networks 
were transmitted simultaneously on a single 
carrier from the Empire State Building to Had- 
donfield, N. L, a distance of 85 miles. The 
arrangement of apparatus then used was des- 
cribed in my Institute of Radio Engineers paper 
published in May, 1936, and in my U. S. Patent 
#2,104,012 issued on Jan. 4, 1938. 

While the original system as described in 
these publications multiplexed facsimile from 
New York to Haddonfield successfully and 
worked well on aural transmissions according 
to the standards of the time, it did not meet 
the rigid cross-modulation requirements or sig- 
nal-to-noise ratios of present day FM transmis- 
sion; hence the new system of transmission was 
devised. This system, while proceeding from 



Time Buyers 
can save 
time by 
using 

WJBO's 

booming 
Baton 
Rouge 
market 




For instance, 
population is 
up more than 
250% in the 
last decade. 



Reach the largest audience on NBC's 
5,000 watt affiliate. Affiliated with 
the State-Times and Morning Advocate. 
National reps: Geo. P. Hollingbery Co. 



JJ±! \ /WBRL (FM) 



. . . that's what you 
like about the South 



Broadcasting • Telecasting 



April 6, 1953 • Page 23 



OPEN MIKE 



Another Coveted Award to 



WAAM b c a hT n m n ° e r l e 13 




ToWAAM'S DistinguisW Staff Commentator 

GERALD W. JOHNSON 

Question: Does the fact that WAAM is the only Baltimore 
television station that has been honored with two major 
awards mean anything in particular to advertisers and adver- 
tising agencies? 

We think it does. 

The same alert, talented staff that collaborated in producing 
two award-winning programs stands ready to televise your live 
program in America's sixth city. 

Don't underestimate the big difference this can make in 
Results. 

The WAAM staff knows how to stage your commercial for 
maximum effect. And they're always willing and eager to 
pitch in if you say so. 

Drop your Baltimore television problem in our laps and see 
how successfully we work it out for you. 

Maryland' s Most Honored Television Station 

WAAM ctn; 13 

AFFILIATE DUMONT TELEVISION NETWORK — AMERICAN BROADCASTING COMPANY 

Represented Nationally by 

HARRINGTON, RIGHTER & PARSONS, INC. — NEW YORK — CHICAGO — SAN FRANCISCO 



the 1935 work, employs additional principles 
that provide not only technical solution of the 
problem but, as demonstrated from the ex- 
perience of the Alpine transmissions, an 
eminently practical one as well. 

As a matter of historic interest for your 
readers, some of whom may not be familiar 
with FM's genesis 20 years ago, the first FM 
multiplex transmission took place on Oct. 22, 

1934, when a facsimile signal furnished by Mr. 
Charles Young of the RCA Victor Corp. was 
modulated on a super-audible AM subcarrier 
and transmitted with an NBC network program 
from New York to Haddonfield. The April 22, 

1935, Red and Blue network transmission multi- 
plexed a super-audible FM subcarrier on the 
main FM carrier as described in my I.R.E. 
paper (presented November, 1935). 

A paper describing the new method of trans- 
mission which has been under development 
since 1946 will be presented by Mr. Bose and 
myself before the Radio Club of America. It 
seems a wise custom (and a long-established 
one) to describe before a recognized engineering 
society the technical details of any new radio 
development so that judgment by the engineer- 
ing profession may be critically applied. 

Edwin H. Armstrong 

Dept. of Electrical Engineering 

Columbia U. 

New York 

Hot Da mm 

EDITOR: 

Every once in awhile a radio-television 
trade publication prints an article which doesn't 
do the industry any good. In my estimation 
the piece entitled "How's Your Local TV 
Future?" in your March 23 issue falls in this 
class. I find no fault with any attempt to 
present comparative cost figures, but in this 
case the basis and method are certainly open 
to question. 

The estimate of TV homes in 1958, at least 
in our case, is ridiculous. The author uses 
409,000 for Milwaukee five years hence 
whereas our census of sets installed in the 
area served by WTMJ-TV was 416,706 as of 
March 1, 1953. How can you reconcile that 
discrepancy? 

In setting up his sets-in-use figures the author 
arbitrarily uses 40% or 60% of the projected 
TV homes in each market. With that I have 
no quarrel but then he allocates to each sta- 
tion an equal share of that potential audience. 
What earthly justification can there be for an 
even division of audience between the stations 
in any market? In all the surveys and ratings 
made in radio and now in television, who ever 
heard of anything regularly approaching such 
an even division? 

The author may attempt to justify the 
equal division on the ground that he used the 
average of the existing rates in each market 
as the time service cost in that market. Such 
a procedure is just as unrealistic as the equal 
division of audience. Anyone who has had 
any experience in commercial radio or tele- 
vision knows full well that you just can't 
work with such averages. Each individual 
station presents a different picture. Stations 
with higher rates sometimes have large enough 
audiences to give a lower rate per thousand 
homes than stations with lower rates, and 
sometimes the reverse is true. . . . 

Walter J. Damm 
V. P. & Genl. Mgr. 
WTMJ-AM-TV Milwaukee 

[EDITOR'S NOTE: As Don W. Lyon, author of 
the article, pointed out, the tables only illustrat- 
ed the formula and were not intended to be ac- 
curate reflections of market situations.] 



Page 24 • April 6, 1953 



Broadcasting • Telecasting 




REPRESENTED 




REPRESENTING LEADING TELEVISION STATIONS: 



WCSC-TV 


Channel 


5 


CHARLESTON, S. C. 


WOC-TV 


Channel 


5 


DAVENPORT 


KBTV 


Channel 


9 


DENVER 


WBAP-TV 


Channel 


5 


FORT WORTH— DALLAS 


KGMB-TV 


Channel 


9 


HONOLULU 


WAVE-TV 


Channel 


5 


LOUISVILLE 


WTVJ 


Channel 


4 


MIAMI 


WCCO-TV 


Channel 


4 


MINNEAPOLIS— ST. PAUL 


WPIX 


Channel 


11 


NEW YORK 


KSD-TV 


Channel 


5 


ST. LOUIS 


KRON-TV 


Channel 


4 


SAN FRANCISCO 



F&P REPRESENTS STATIONS 

REACHING 16.5% OF ALL TV HOMES !" 

If you are interested in facts and figures, we've got 'em for you! 

As you possibly know, the top-flight stations at the left 
offer coverage of 26.5% of all the TV homes in America. 
This is a rather impressive fact in itself, but only 
the barest beginning. 

On request we will gladly tell you how many viewers you can 

expect from any or all the stations we represent — 

the areas of viewing, the cost per million or per thousand 

TV impressions, or almost any other data you wish. And 

all of it as accurate as we conscientiously know how to make it. 




Station Representatives Since 1932 

NEW YORK 

CHICAGO 

ATLANTA 

DETROIT 

FT. WORTH 

HOLLYWOOD 

SAN FRANCISCO 







SAVANNAH 





\fiTOe 

leads in over 



twice asmany 
daytime 

quarfer-hotn 
all other 

Savann^raiio 

stations combined 



1st in 33 out of 48 quarter-hours. 
Average rating- 61% higher than 
second station. 

Source— Pulse of Savannah, December 
1952, covering, hours between 6 am 
and 6 pm. 



if/roe 



SAVANNAH 



GEORGIA'S SECOND CITY 
MEMBER OF THE GEORGIA TRIO 

5000 WATTS 1290 KC CBS RADIO 
Represented by 
THE KATZ AGENCY, Inc. 



our respects 



to LEONARD HARRY GOLDENSON 



LEONARD GOLDENSON, fresh out of law 
school and unemployed, arrived in New York 
from Pittsburgh in 1930, at the bottom of the 
depression, and pounded the streets for nine 
months. Thus ends the only faltering, or pedes- 
trian, note in his still relatively brief but 
eminently successful career. 

As president of American Broadcasting-Par- 
amount Theatres Inc., Mr. Goldenson today sits 
at the helm of the new company formed by the 
mutually pleasing merger of financially strong 
United Paramount Theatres and financially 
anemic ABC. He had been president of UPT 
before — since its formation on Jan. 1, 1950 — 
and it is his intention that ABC, the home 
broadcasting division of AB-PT, be operated in 
a manner akin to that employed with the com- 
pany's numerous theatre-owning subsidiaries. 

This is to say that ABC is practically auton- 
omous. Its officers, augmented by a few key 
executives from the theatre side, have the re- 
sponsibility for decisions, policies, and results, 
their actions needing advance AB-PT clearance 
only on such fundamental matters as capital ex- 
penditures, leases, long-term contracts and the 
like. 

This independence accorded ABC implies 
no lack of interest in, or concern with, the 
radio and television business. The degree of 
interest actually involved is suggested, in part, 
by the millions of dollars AB-PT has committed 
to ABC expansion and development in the 
few weeks since the merger went through on 
Feb. 9, these millions including $7,662,000 of 
ABC term debt paid off within the first week. 

High Enthusiasm for Radio 

Mr. Goldenson's enthusiasm for radio is 
especially high. This medium, he feels, is 
grossly undersold and is, in fact, a victim of 
its own practitioners. 

"The fact that there are 25-odd million cars 
with radios — that 90% of the new cars have 
radios — that radios are outselling television 
sets — the multiplicity of radio sets within homes 
— all these things show that radio is an accepted 
service," he maintains. 

"Programming should be tailored to play up 
to the specialized audiences — the people listen- 
ing in cars, in the kitchen, in the bedroom, on 
beaches. The people in the business have been 
guilty of talking radio down. We must realize 
what a medium we have, and sell it affirma- 
tively." 

Like the specialized programming he advo- 
cates for radio, "selective" programming in his 
view is a must for television. He is convinced 
that TV audiences become more and more 
selective and, unless programs keep pace, will 
cease to be audiences in any valuable sense. 

The union of theatre operators and radio- 
TV operators, he believes, will prove valuable 
to ABC for a reason not calculable in dollars: 




Theatre men, dependent for their livelihood 
upon recognizing and anticipating local tastes 
and needs, can utilize this grass-roots sensi- 
tivity with high effectiveness in radio-TV pro- 
gramming. 

Leonard Harry Goldenson was born Dec. 7, 
1905, in Scottdale, Pa., the son of Lee and 
Esther Goldenson. His father owned an in- 
vestment interest in the local theatre houses, 
which presumably led to free tickets for young 
Len and unquestionably led to his infection by 
the theatre bug. 

After Harvard College — he graduated in 
3V2 years — and a six month term with a Pitts- 
burgh brokerage house, he went through Har- 
vard Law School and passed the Pennsylvania 
Bar examinations. Then to Pittsburgh for a 
few months and then the trip to New York, 
where, history will show, he proved himself 
more intuitive than the Paramount officials to 
whom he went first in his quest for a job. They 
turned him down. 

After his nine months of job-looking he 
accepted a clerkship in a law firm, a prere- 
quisite to law practice in New York. 

In 1933 the attorney for the receivers for 
Paramount Pictures invited him to reorganize 
the company's New England theatres. He ac- 
cepted and was on his way. In the fall of 1937 
he joined Frank Freeman, then in charge of 
Paramount's theatre operations, as assistant — 
a trouble-shooting job that kept him on the 
move around the U. S. until December 1938, 
when Mr. Freeman transferred to the West 
Coast and Mr. Goldenson was asked to look 
after the theatre interest. He was elected vice 
president in charge, as well as a board member, 
in 1941. 

This situation prevailed until, as a result of 
a federal anti-trust suit, Paramount was forced 
to get rid of its theatre interests. Mr. Golden- 
son was elected president of United Paramount 
Theatres, the office he held at the time of the 
ABC merger. 

As an indication of the scope of AB-PT the- 
atre operations, the company owns some 651 
theatres outright, has an interest in 57 others, 
and netted almost $7 million after taxes last 
year (as UPT, before the merger). It has been 
consistently active in theatre TV, and, among 
its other interests, owns 50% of Microwave 
Assoc. Inc., a small electronics manufacturer. 

Mr. Goldenson likes tennis when he has 
time for it, but his real hobby is almost a pro- 
fession: The United Cerebral Palsy Assn. 
He and his wife, the former Isabelle Weinstein, 
whom he married Oct. 10, 1939, are co-found- 
ers of UCP and he is president. A major por- 
tion of their time, apart from his AB-PT hours, 
is devoted to the UCP project, which in its 
third year, just completed, raised some $4 
million to aid those with cerebral palsy. 

The Goldensons have three children: Genise. 
9; Loreen, A X A, and Maxine, 2Vi. 



Page 28 • April 6, 1953 



Broadcasting • Telecasting 



\ 





COUNTER-POINT 



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each a hit. Produced by Bing Crosby 
Enterprises. Outstanding audience- 
compelling, sales-building TV series. 



COUNTERPOINT 
(Rebound) 

26 half-hour dramatic suspense 
shows with tremendous adult appeal 
hard-hitting shock and surprise end 
ings. Produced by Bing Crosby Enter 
prises. Voted "best" by Nat'l Foun 
dation for Psychological Research 



HEART OF THE CITY 
(Big Town) 

A leader in national ratings. Famous 
half-hour series that scored smash- 
ing successes for Lever Brothers as 
"Big Town." Features popular radio- 
TV characters, crusading reporters 
Steve Wilson and Lorelei Kilbourne. 



GOOD NEWS! "FIRST RUNS" STILL AVAILABLE IN MANY MARKETS... IF YOU HURRY! 



Smash TV box-office! That was the 
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Here's a real bonanza for local and 
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Broadcasting • Telecasting 



April 6, 1953 • Page. 29 



Another Reason Why 
WPTF is 

North Carolina's 

i i 

Number One 

i 

Salesman 



Ml-Around Guy . . . SAM BEARD 



North Carolina rates more firsts 
in recognized market surveys 
than any other Southern state. 
More North Carolinians listen to 
WPTF than to any other station. 



If you want more sales in North Carolina, Sam Beard's 
your boy. He's Mister Versatility at WPTF which has 
more Tar Heel listeners than any other station. His 
daily quiz show "Time Out" pulls 70,000 letters a year. 
An Esso Reporter for 1 1 years, he also does his own 2 
PM commentary. He's at ease with the Governor or 
emceeing the college proms. He's an all-around guy on 
the team which makes WPTF the Number One Sales- 
man in North Carolina, the South's Number One State. 



North Carolina's 
Number I Salesman 




NBC Affiliate for RALEIGH -DURHAM and Eastern North Carolina 
50,000 WATTS 680 KC 
FREE & PETERS REPRESENTATIVE R. H. MASON, General Manager, GUS YOUNGSTEADT, Sales Manager 



Page 30 • April 6, 1953 



Broadcasting • Telecasting 



BROAp^STINO 
TELECASTING 



April 6, 1953 Vol. 44, No. 14 



BASEBALL SPONSORSHIP: 
A $35 MILLION PACKAGE 

Upward and upward go the yearly totals involved in radio-TV 
coverage of baseball. Again this year, B # T runs down the major 
league and some of the minor league contracts as another season 
is about to get underway. 



MAJOR and minor league baseball will be 
heard and seen this season over 1,200 radio 
and nearly a score of TV stations — a $35 mil- 
lion package of play-by-play coverage and ad- 
jacent baseball programs. 

Supported by TV's increased audience, the 
baseball clubs will benefit by nearly $5 million 
from sale of radio and video rights, bringing the 
excitement and drama of the games into nearly 
all of the nation's homes and stimulating in- 
terest in the sport. 

When the major league season opens next 
Monday in Washington, the game (New York 
Yankees vs. Washington Senators) will receive 
nationwide coverage on both radio and TV. 
Then the season will settle down to a pattern 
of national and regional coverage of the daily 
National and American League games plus as- 
sorted hookups and individual stations that carry 
minor league contests. 

All-Star Game Coverage 

In early July the annual All-Star game will 
receive nationwide coverage and finally the 
World Series will wind up the seven-month 
campaign of pre-season, regular season and 
post-season competition. 

All 16 of the major league teams have sold 
radio rights. In all but three cities (Milwaukee, 
St. Louis and Pittsburgh) contracts have been 
signed for telecasts of games. The TV contracts 
range from all home games in some two-club 
cities to around 50 games in Washington. 

Dominatihg the major league sponsors are 14 
breweries. Joining them are three tobacco and 
three oil companies. 

Since the Dept. of Justice took a close squint 
at sports radio-TV contracts a few years ago, 
the American and National leagues have stayed 
out of negotiations. All contracts are now 
signed separately by the individual clubs and 
the leagues no longer maintain radio-TV 
offices. 

TV Play-by-Play: $3 Million 

The national radio setup has not suffered 
because of TV's impact, judging by a survey of 
major league cities conducted by B«T. Tele- 
vision still draws frowns from club owners who 
fear its impact at the gate while enjoying fruits 
of video rights. TV play-by-play has developed 
into a $3 million project. Radio is less of a 
worry to operators of baseball teams, who re- 
ceive substantial income from sale of these 
aural rights. 

While the total number of radio stations 
carrying games is probably less than was the 
case two years ago when Liberty Network was 
operating, it still is the most important single 



element in the spring-summer broadcast indus- 
try. MBS will repeat its Game of the Day 
on several hundred stations. For the first time 
MBS has scheduled some 24 minor league 
games. 

Thirty-eight minor leagues embracing 292 
clubs will operate this season compared to 43 
leagues and 324 clubs a year ago. 

200 MBS Outlets for Beer Firm 

Falstaff Brewing Co., St. Louis, will sponsor 
games on 200 MBS stations, through Dancer- 
Fitzgerald-Sample. An undetermined but large 
list of stations will carry the MBS games on a 
local co-op basis. A five-minute post-game 
feature, Baseball Scoreboard, will be sponsored 
on a Monday-through-Saturday basis over MBS 
under sponsorship of R. J. Reynolds Co. (Ca- 
mels, through Wm. Esty Co.), with General 
Mills as Sunday sponsor (Wheaties, through 
Knox Reeves). 

MBS announcers this season will be Al Hei- 
fer, Dizzy Dean, Art Gleeson and Gene Kirby. 

Cost of television rights to play-by-play 
coverage has moved upward. Some complaints 
of club owners that TV was murdering the 
gate seem to have subsided and the owners are 
getting substantial shares of their total income 



from sale of radio and television privileges. 

At the weekend Pittsburgh remained a TV 
holdout, a situation marked by a one-station 
problem and a low-rated team. New element in 
the Pittsburgh situation is WENS (TV), slated 
to take the air in mid-summer. At that time 
WDTV (TV), the DuMont station that has 
had the field to itself for some years, will have 
its first local competition. Larry H. Israel, 
with WDTV some time, is a managing partner 
in WENS as well as vice president-treasurer of 
the Pittsburgh baseball club. The ball team 
has repeatedly invited bids on Pirate play-by- 
play but has never permitted games on TV. 

No TV Baseball in St. Louis? 

St. Louis, also a single-station market with 
KSD-TV, carried five games last year but had 
no plans at the weekend to sign a 1953 contract. 

Shift of the Boston Braves team to Mil- 
waukee adds another major league city to radio 
coverage. Eventually Milwaukee's regional ra- 
dio hookup may draw stations from the exten- 
sive network fed out of Chicago. The Braves ' 
received bids for television coverage of away 
games. Here again the single-station problem 
was involved and nothing has been done about 
television. A second station will start soon. 

In estimating the value of the radio-TV 
baseball package, an accepted formula is based 
on the premise that the total rights-facilities- 
programming figure is more than double the 
cost of rights (about $5 million). Including 
minor leagues, the basic package figure for 
baseball will run at least $12 million and per- 
haps reach $15 million. 

At this point the adjacencies enter the picture. 
In a lot of cases the pre-game and post-game 
programs produce as much or more revenue 
to stations than the actual play-by-play. Dug- 
out and review programs concededly draw large 
audiences. On the basis of contracts signed one 




FIRST sponsorship of its TV show was an- 
nounced by Bank of the Manhattan Co., New 
York, at a banquet. The show, Happy Felton's 
Knothole Gang, will be on WOR-TV New York 
preceding all 1953 Brooklyn Dodgers home 
baseball games. At banquet (I to r): Richard 
Garlock, bank's advertising manager; Ws-k!if?3 



Crider, Kenyon & Eckhardt vice president and 
radio-TV director; L. C. Marshall bank's pres- 
ident; Happy Felton, show's m.c; Dwight Mills, 
K&E executive committee chairman; Ben La 
Rue, WOR-TV; Glenn Wiggins, K&E vice pres- 
ident and account supervisor; Robert Kent, 
bank's assistant advertising manager. 



Broadcasting • Telecasting 



April 6, 1953 • Page 31 



week before opening of the season, station and 
network adjacencies involve a round figure of 
nearly $20 million. 

Three other elements then enter the picture. 
First, hundreds of stations sell segments of daily 
games, complete games or spots inside the 
games, to local advertisers. This is the case 
in several hundred stations carrying the MBS 
Game of the Day. Second there is lucrative 
revenue from sale of assorted spots around the 
sports package. Finally there is the hard-to- 
estimate pre-season coverage from training 
camps. 

In the case of TV there are no large network 
hookups with the exception of a few special 
contests. Regional feeds come out of several 
cities. 

Some examples of adjacencies are the MBS 
Scoreboard, Frankie Frisch Clubhouse Inter- 
views on WPIX (TV) New York and House- 
hold Finance Double-Header Stretch between 
Giant doubleheader broadcasts on WMCA. 

The season's major league opener next Mon- 
day will be carried on ABC-TV network. Fal- 
staff beer (Dancer-Fitzgerald-Sample) will 
sponsor the game on 18 ABC-TV stations (not 
including WABC-TV New York). Another 39 
ABC-TV stations will carry the opener on a 
co-op basis. WTTG (TV) Washington, which 
has a Senators schedule lined up, under Na- 
tional Bohemian beer auspices, will feed the 
opener to WAAM (TV) Baltimore, American 
beer; WTVR (TV) Richmond, National Bo- 
hemian; WPIX New York, and WNHC-TV 
New Haven, Ballantine beer. 

Atlantic Refining Co., Philadelphia, placing 
through N. W. Ayer & Son, Philadelphia, has 
been in baseball nearly a score of years. Its 
1953 project is larger than last year. Coverage 



For layout- of baseball pictures, see page 103. 



is concentrated in its eastern marketing area, 
including New England, New York, Pennsylva- 
nia, New lersey and several other Seaboard 
states. 

Atlantic shares sponsorship in such cities as 
Boston, Providence, Philadelphia and Pitts- 
burgh (see details below). At the weekend the 
Pittsburgh situation had not been finally worked 
out. but as usual Atlantic set up will feature 
Rosy Rowswell and Bob Prince over WWSW 
Pittsburgh and a score of stations in the tri- 
state area. In New York State, Atlantic shares 
radio play-by-play of Yankee games on a large 
hookup but does not incude New York City. 

The New York teams will be covered in- 
tensively by radio and TV. 

Ballantine beer will sponsor New York 
Yankee games, home and away, on WINS 
New York, except the third and seventh 
innings which will be sponsored by White 
Owl Cigars. J. Walter Thompson Co. is Bal- 
lantine's agency with Young & Rubicam han- 
dling White Owl. Commentators are Mel 
Allen, Jim Woods and Joe E. Brown. 

Ballantine and Atlantic White Flash gaso- 
line (N. W. Ayer) will co-sponsor Yankee 
games on a 29-station network, alternate days. 
Ballantine again will provide two innings for 
White Owl. Lehigh Valley Coal Co., through 
Ruthrauff & Ryan, will sponsor pre-game and 
post-game quarter-hours. Jeff Davis will han- 
dle Atlantic cut-in announcements. 

On the Yankee baseball network are: 

W'ROW Albany, WKOP Binghamton, WXRA 
Buffalo-Kenmore, WCLI Corning, WKRT Cort- 
land, WWHG Hornell, WICY Malone, WALL 
Middletown, WGNY Newburgh, WSLB Ogdens- 
burg, WEAV Plattsburg, WKIP Poughkeepsie, 
WVET Rochester, WNBZ Saranac Lake, 
WNDR Syracuse, WRUN Utica, WDLA Wal- 



Tight Schedule 

TITLE of most-baseball-minded station 
is claimed by KSFO San Francisco, which 
has 334 games on its 1953 schedule. 
KSFO will carry MBS Game of the Day, 
starting as early as 10:30 a.m. under 
Falstaff Brewing Corp. sponsorship Mon- 
day through Saturday. K.LOK San Jose 
will carry Sunday MBS games. 

Seals games are heard at 1:25 p.m. 
Wednesday, Saturday and Sunday, and 
8:10 p.m. Tuesday, Thursday and Friday. 
Lucky Lager Brewing Co. co-sponsors 
Seals broadcasts. Don Klein voices Seals 
action for the fifth year. The Seals season 
opened last Tuesday. 



ton, WATN Watertown, WLAD Danbury, 
WKNB Hartford-New Britain, WAVZ New 
Haven, WBEC Pittsfield, WACE Springfield, 
Mass., WKBI St. Mary's, Pa., WATS Sayre, 
Pa., WQAN Scranton, WVPO Stroudsburg, 
WLYC Williamsport and WSKI Montpelier, 
Vt. 

All 154 Giants games will be sponsored on 
WMCA by Liggett & Myers, through Cunning- 
ham & Walsh, with Russ Hodges and Ernie 
Harwell at the mike. A quarter-hour, Double 
Header Stretch, has been sold to Household Fi- 
nance Corp. through Needham, Louis & Brorby. 
A Giant radio network under Liggett & Myers 
sponsorship thus far includes nine stations. 

WMGM will carry Brooklyn Dodgers games 
with Schaefer beer and American Tobacco 
Co. (Lucky Strike) as sponsors. BBDO han- 
dles both. Red Barber, Vince Scully and 
Connie Desmond will announce. A Dodger 
network was used last year but has not been 
set up thus far. 

Television coverage of Yankee home games 
will be carried on WPIX (TV) by Ballantine 
beer (J. Walter Thompson Co.). Mel Allen, 
Jim Woods and possibly Joe E. Brown will 
do play-by-play. The last-named will do pre- 
and post-game features for R. J. Reynolds To- 
bacco Co. for Camel and Cavalier cigarettes 
through Wm. Esty & Co. 

Cigarette Firm Sponsors Giants 

WPIX also will telecast Giants home games. 
Liggett & Myers will sponsor, through Cun- 
ningham & Walsh. Russ Hodges and Ernie 
Harwell will announce. 

Brooklyn Dodgers home games will be tele- 
cast on WOR-TV by Schaefer and Lucky Strike. 
Adjacent features have been sold to Associ- 
ated Oil Co. (Lennen & Newell) and Bank of 
Manhattan Co. (Kenyon & Eckhardt). 

Frankie Frisch, former big-league baseball 
player and manager, will star in a 10-minute 
post-game show, Clubhouse Interviews, after 
all Giant home games on WPIX starting April 
16. Show will be sponsored by New York 
Lincoln-Mercury Dealers Assn., composed of 
90 dealers in the New York metropolitan area, 
through Kenyon & Eckhardt, N. Y. 

WNHC-TV New Haven has made arrange- 
ments to carry weekend home games of the 
Yankees and Dodgers on feeds from WPIX 
New York (Yankees) and WOR-TV New 
York (Dodgers). Dodger games are co-spon- 
sored by American Tobacco Co. (Lucky Strike) 
and Schaefer beer, both through BBDO. 

Atlantic Refining Co. (N. W. Ayer & Son), 
Narragansett Brewing Co. and Liggett & Myers 
Tobacco Co. (both Cunningham & Walsh, Bos- 
ton) will share all Boston Red Sox games on 
WHDH Boston which in turn will feed a 36- 
station New England network under same 
sponsorship. Pre-game and post-game features 



totaling over $110,000 have been sold. 

WNAC-TV and WBZ-TV Boston will share 
the Red Sox games, with WJAR-TV Providence 
as part of the project. 

Starting last Wednesday, Kaiser-Frazer 
Corp. is sponsoring 32 segments of Today on 
NBC-TV with baseball as a sales motif. A 
baseball contest will open April 20, with autos 
included among prizes. Agency is William H. 
Weintraub & Co., New York. 

Coverage of the Washington Senators will 
reach record proportions this season. National 
Brewing Co. will co-sponsor the complete sched- 
ule with Phillips appliance stores on WWDC 
Washington. The two sponsors will divide each 
game into two segments on a rotating basis. 
Norman Almony, National's advertising direc- 
tor, is directing the project. Agency is Kenyon 
& Eckhardt, New York, for National's Bo- 
hemian beer. Cohen & Miller, Washington, is 
the Phillips agency. 

WWDC will key a 30-station daytime net- 
work reaching into Pennsylvania, Maryland, 
West Virginia and Virginia, with possibility that 
a North Carolina leg will be added. A small 
hookup will carry night games. National is 
making the game available to network stations 
on a 4V2 -inning basis, with the other half of the 
contest available for local sale. 

47 Senators' Games on TV 

National will telecast 47 Senators games on 
WTTG (TV) Washington, with 23 of the games 
away. The purchase of Senators' radio-TV 
rights is reported to have been a quarter- 
million-dollar package on a two-year basis. 
Announcers will be Arch McDonald, Bob Wolff 
and Bailey Goss on both radio and television. 

Stations on the Senators' radio hookup are: 
Maryland — WFMD Frederick, WARK Hagers- 
town, WKIK Leonardtown, WCUM Cumber- 
land, WASA Havre de Grace, WASL Annap- 
olis, WCEM Cambridge; Virginia — WFVA 
Fredericksburg, WTON Staunton, WNNT War- 
saw, WSTK Woodstock, WINC WRFL (FM) 
Winchester, WANT WRVB (FM) Richmond, 
WREL Lexington, WVEC Hampton, WLVA 
Lynchburg, WRIS Roanoke, WEVA Emporia, 
WCHV Charlottesville; West Virginia— WKYR 
Keyser, WEPM Martinsburg; Pennsylvania — 
WARD Johnstown, WHVR Hanover. 

American Brewery, Baltimore, will telecast 
46 Senators games, home and away, on WAAM 
(TV) Baltimore. American's agencies are Kuff 
& Feldstein and Elmer B. Free, both of Balti- 
more. No Senators games will be telecast on 
WAAM when the Baltimore Orioles are play- 
ing at home. Baltimore radio-TV stations and 
civic groups are conducting an intensive pro- 
motion drive in cooperation with the Orioles 
to stimulate fan interest in the minor league 
team following recent failure of the St. Louis 
Browns to move to the city. 

Orioles on WITH 

American also is sponsoring the complete 
Orioles schedule on WITH Baltimore. Out-of- 
town games will be reconstructed. WITH will 
feed the games to WNAV Annapolis. Radio 
rights are said to involve over $60,000. 

WMAR-TV Baltimore will telecast 25 home 
games of the Orioles on Thursday nights and 
Sunday afternoons. Gunther Brewing Co., 
Baltimore, is sponsor. The account is placed 
through Biow Co. 

Miller Brewing Co. has signed a five-year 
pact for radio rights to all Milwaukee Braves 
games. Unusual feature is the joint origina- 
tion of games by WTMJ and WEMP-AM-FM, 
with WTMJ feeding supplemental regional net- 
work coverage involving 10 to 15 stations in 
Wisconsin, Upper Michigan and Minnesota. 
Price of the package was not disclosed, but it 



Page 32 • April 6, 1953 



Broadcasting • Telecasting 



was understood to exceed $1 million. Miller 
account is handled by Mathisson & Assoc., 
Milwaukee. 

The Braves rejected bids for TV coverage, 
though it was reported that WCAN had offered 
$1 million for radio and TV privileges. WCAN- 
TV is scheduled to begin operation on Ch. 25 
soon. 

Tentative station lineup on Braves' games 
includes, in addition to WTMJ and WEMP: 
WISC Madison, WNAM Neenah, WCRO Rich- 
land Center, WKTY La Crosse, WOSA Wau- 
sau, WLIN Merrill, WDSM Superior and others 
in smaller communities not yet set. 

Earl Gillespie, WEMP, and an announcer 
from WTMJ, will handle commentary, with 
road broadcasts live. WEMP has carried Mil- 
waukee Brewers contests for 13 years and has 
been airing Braves exhibition games. 

Eventually, many Wisconsin outlets now car- 
rying some Chicago Cubs games through the 
Midwest Baseball Network are expected to 
cover the Braves, though the Cubs network is 
slated to remain substantially intact through 
this year [Closed Circuit, March 30]. 

Braves Not on TV 

Braves owner Lou Perini had indicated ear- 
lier that only Braves' road contests would be 
televised if station time and sponsor arrange- 
ments could be worked out. He finally turned 
down all TV, though Miller Brewing Co. and 
others reportedly were interested. 

Walter Damm, general manager of WTMJ- 
AM-TV, had told B«T earlier it was question- 
able whether WTMJ-TV would carry any road 
games because of network clearance and time 
problems. 

WTMJ-AM-TV will carry four remote simul- 
casts April 8 when the Braves team arrives in 
Milwaukee. 

WGN-TV Chicago, for the sixth consecutive 
year will telecast all daytime home games of 
the Cubs and White Sox on exclusive basis. 
Co-sponsors are Theodore Hamm Brewing Co., 
through Campbell-Mithun, Minneapolis, and 
Liggett & Myers Tobacco Co. (Chesterfield 
cigarettes), through Cunningham & Walsh, 
New York. 

The schedule does not include night games 
— the Cubs are the only major league team 
without lighting equipment and the Sox have 
adopted a policy, like some other clubs, against 
night telecasts. Jack Brickhouse and Harry 
Creighton will describe the games, starting with 
the city series April 10. 

Cubs on 15 Outlets 

L & M again will sponsor radio coverage of 
Cubs home and road games on WIND Chicago, 
independent outlet, with Bert Wilson handling, 
commentary. The broadcasts also will go out 
over 14 other stations comprising the Cubs 
network. 

Radio coverage of all Sox games will be 
sponsored on WCFL Chicago by General Cigar 
Co. (White Owls), through Young & Rubicam; 
Sinclair Refining Co., through Morey, Humm & 
Johnstone, and General Finance Loan Co., 
through Gordon Best Co. Bob Elson will an- 
nounce all games, traveling with the team. 
Sponsorship will be on a rotating basis, it was 
understood. 

As in Milwaukee, station, time and sponsor 
problems— not to mention indecision of club 
owners — may conspire to keep the Browns and 
Cardinals off local TV in St. Louis, another 
single-station TV market. 

Griesedieck Bros. Brewery Co. for the ninth 
year has radio rights to all Cards home and 
away games, on WIL, which will feed a spe- 
cial network of perhaps 100 stations. Agency 



for Griesedieck is Ruthrauff & Ryan, Chicago. 

George Burbach, general manager of KSD- 
TV St. Louis, told B»T that while some adver- 
tisers had shown interest in TV coverage, "no 
agreement has been signed yet." He said KSD- 
TV would be willing to carry some games de- 
pending on dates, time and sponsorship. The 
station carried five games last year. 

Griesedieck's radio coverage of Cards' games 
is not clashing in any way with the fact that the 
team is owned by the rival Anheuser-Busch Co. 
Griesedieck has first refusal rights on TV 
coverage. 

Browns on KMOX 

Complete Browns' home and away schedule 
will be broadcast by KXOK and, occasionally 
for certain games, by KMOX in St. Louis, it 
was understood. Falstaff Brewing Corp. will 
pick up the radio tab, with plans set for a net- 
work of stations in Illinois, Missouri and Iowa, 
according to a Falstaff official. This would be 
similar to last year's schedule. Falstaff, repre- 
sented by Dancer-Fitzgerald-Sample, New York, 
plans partial regional coverage of Chicago Cubs 
games, MBS' Game-of-the-Day and a 16-station 
TV hookup for the New York Yankees-Wash- 
ington Senators opening day clash. 

The Milwaukee and St. Louis situations pose 



beer (Brooke, Smith, French & Donance) and 
Speedway Petroleum Corp. (W. B. Doner Co.). 
WJBK will broadcast a complete 154-game 
schedule, feeding a regional network of about 
30 stations in Michigan and parts of Ohio and 
Indiana. Van Patrick and Dizzy Trout will do 
commentary. WJBK-TV will carry some 35 
weekday home games under a policy which 
bars TV on weekends, holidays and at night. 
WJBK has been carrying baseball for some 
years. 

Burger Brewing Co. will sponsor radio broad- 
casts of Cincinnati Reds' home and road games 
on both radio and TV, with Midland Adv. 
Agency handling the account. Contract calls 
for 26 weekday home games on WCPO-TV, 
which will feed WHIO-TV Dayton, WLWC 
(TV) Columbus and WSAZ-TV Huntington, 
W. Va. WCPO radio will serve as originating 
outlet for some 30-plus outlets in Ohio, In- 
diana, West Virginia and Kentucky. Waite 
Hoyt, WCPO sports director-announcer, and 
Bob Gilmore will describe contests. 

All Indian Home Games Telecast 

WXEL (TV) Cleveland will telecast the 
entire 77-game home slate of the Indians, with 
Pfeiffer Brewing Co. picking up the bill. Agency 
is Maxon Inc. Additionally, WXEL may pick 




CONTRACT for sponsorship of Orioles games 
on WITH Baltimore is signed by American 
Brewery. At signing were (seated, I to r): 
Claude FitzSimmons, American Brewery presi- 

what may prove to be a major league prob- 
lem. A blackout of local television could have 
a major effect on individual reciprocal agree- 
ments among National League clubs. Under 
league policy, such agreements provide that 
the visiting club may share in home TV re- 
ceipts. Whether the Braves have signed such 
pacts is not known. The Cards reportedly 
have concluded agreements with at least four 
other clubs and are negotiating for one with 
still another. 

May Upset Reciprocal Agreements 

The American League has no such policy, 
a fact which stirred up a storm involving 
Browns' owner, Bill Veeck, and Eastern Divi- 
sion teams. Mr. Veeck wanted the Browns to 
share in TV road receipts but capitulated the 
past fortnight. In any event, it is conceded 
that in one-station TV markets this could pos- 
sibly upset reciprocal agreements in the Na- 
tional League. 

WJBK and WJBK-TV will carry Detroit 
Tigers games, with sponsorship by Goebel's 



Broadcasting 



Telecasting 



dent, and R. C. Embry, WITH vice president. 
Standing, Leiter FitzSimmons, of American; 
Martin Mirvis, WITH salesman, and Nick 
Campofreda, sportscaster. 

up perhaps a half-dozen out-of-town games 
and will feed WHIO-TV Dayton, WSPD-TV 
Toledo and WTVN (TV) Columbus. Bob 
Neal and Red James will describe games. 

WERE has radio rights, as in past years, to 
the full home and road schedule of the In- 
dians, with Standard Brewing Co. (Erin Brew) 
as sponsor. Agency is Gerst, Sylvester & 
Walsh, Cleveland. Jimmy Dudley will handle 
commentary. Plans for a 30-station regional 
network feed throughout Ohio, New York State 
and Pennsylvania are underway. This is the 
fourth year of Indian coverage for WERE and 
Standard. 

Tulsa Oiler baseball will have its video 
debut May 12 on KOTV (TV) Tulsa, accord- 
ing to Grayle Howlett, club president, and 
John Hill, KOTV commercial manager. The 
seven-game series will be sponsored by Hamm 
Brewing Co., St. Paul, and will bring games 
of six clubs. Bill Sheil, KOTV, will do play- 
by-play with Mr. Howlett as guest com- 
mentator. 

April 6, 1953 • Page 33 



ADVERTISERS & AGENCIES 



ESTY SOLICITS 10% SPOT DISCOUNT 



Following lead of Whitehall 
Pharmacol Co. for Anacin, Wil- 
liam Esty agency solicits sta- 
tion representatives by letter 
for stations willing to give a 
spot client — not yet revealed 
— a 10% discount on radio 
spots for a guaranteed sum- 
mer-long contract. 

THE SPOT rate structure, already invaded by 
"midgets" and corroded by discount demands, 
was threatened further last week, B»T learned, 
as a leading New York agency canvassed sta- 
tion representatives for a list of stations willing 
to extend to "all" advertisers a 10% discount 
in return for a non-cancellable April-to-Septem- 
ber contract. 

The canvass was made in a letter from the 
William Esty Co., signed by Richard Grahl, 
radio timebuyer for the agency. The letter 
made no mention of the specific advertiser for 
whom the agency is soliciting the discount, but 
Esty's list is known to include the following 
spot clients: Colgate-Palmolive-Peet Co., R. J. 
Reynolds Tobacco Co. (Camel and Cavalier 
cigarettes) and National Carbon Co. 

Only 4 Stations Favorable 

The letter — which in fact asked if the stations 
would extend the discount to "all advertisers" — 
obviously was referring to the precedent 
achieved by the Whitehall Pharmacal Co. for 
Anacin [B»T, March 23]. The Esty letter was 
sent to about 35 station representatives. At 
least 30 are reported to have responded, with 
only four stations indicating they would give 
the 10% discount for the firm contract. All 
the other stations, through their representatives, 
were reported to have said they would not 
grant the discount. 

The Esty agency felt it was defending its 
clients by canvassing the possible rebate. In 
effect the agency feels that if such a deal is 
granted to one advertiser it should be done for 
all advertisers — in fact, is required by the 
standard AAAA contract. Universal acceptance 
of the Anacin offer thus would establish, in 
effect, a new summer spot rate. 

Meanwhile, John F. Murray Adv., the White- 



hall agency for Anacin, reportedly has achieved 
"an appreciable percentage of stations that have 
agreed" to grant the discount on those terms. 
B»T estimates that at least three quarters of 
the estimated 150 stations being used have not 
made the discount. The latter stations carrying 
the spots have a two-week cancellation clause. 
Thus, if Anacin should need the money for a 
network show it might cancel those contracts. 

In explaining their position, the Anacin 
people maintain the 10% is an equitable bonus 
for the advertiser freezing his money on those 
outlets for that length of time. Moreover, it is 
in the nature of a bonus to those stations which 
normally suffer a slump in the hot weather 
period covered by the contract. 

Most of the outlets employed by Anacin in 
this campaign are high-powered stations in 
major markets. 



New Ad Agency Established 
As Piatt, Zachary & Sutton 



Distributor Convinced 

TELEVISION apparently can sell a pro- 
duct to the distributor as well as to the 
consumer. KKTV (TV) Colorado 
Springs reported last week that Meadow- 
gold Ice Cream's sponsorship of the Gene 
Autry Show on the station, presented 
locally by "Sheriff Jim," resulted in a 
decision by the Grove Drug Store chain 
in Southern California to carry Meadow- 
gold exclusively in its outlets. Com- 
mented drug chain owner Art Groves: 
'After watching the sales results obtained 
by the 'Sheriff lim' commercials on the 
Meadowgold television show, I just can't 
afford not to go along with 'Sheriff lim'." 



Advertising Trades Fair 

ADVERTISING Trades Institute, New York, 
has announced an all-advertising-trades exposi- 
tion to be held at New York's Hotel Biltmore 
June 9-10. Titled "The Advertising Essentials 
Show," the trade fair has been established ex- 
clusively for advertising executives and buyers 
of advertising materials. Exhibit space is being 
provided for professions which service the ad- 
vertising field, including film producers, photo- 
graphers, art services and display producers. 
Each exhibitor will be given an opportunity to 
display latest advances in facilities serving the 
industry. 




Wmm 

OBVIOUSLY pleased at opening of Liller, Neal 
& Battle offices in New York are (I to r): James 
L. Battle, partner, agency's Atlanta office; 
William W. Neal, partner; Robert Kane, ac- 



count executive in charge of New York office; 
John Wyatt, partner, Wyatt & Schuebel, radio- 
TV department of LN&B, and Reggie Schuebel, 
W&S partner. 




Mr. Zachary 



Mr. Sutton 



FORMATION of a new advertising agency, 
Piatt, Zachary & Sutton Inc., with offices at 7 
East 44 St., New York, and 31 Providence St., 

Boston, was dis- 
closed last week. 

Rutherford Piatt, 
agency president, 
said that the 28- 
year-old Platt-Forbes 
agency with its em- 
ployes is being 
merged into the new 
company. Partners 
with Mr. Piatt are 
George G. Zachary, 
who has resigned 
from Lennen & 
Newell, and Felix 
M. Sutton, from 
Grey Advertising. 

Some of the accounts with which P Z & S 
begins operation are Howe Folding Furniture, 
National Distillers Products Corp., Oxo Beef 
Cubes and Fluid Oxo, Paterson Parchment 
Paper Co., Robinson Aviation Inc., and Sel- 
chow & Righter Co. 




Mr. Piatt 



Page 34 



April 6, 1953 



Manufacturers Urged to Aid 
Merchandising Effort 

ADVERTISING agencies and manufacturers 
were advised Wednesday by Max E. Buck, 
director of advertising and merchandising for 
WNBC-WNBT (TV) New York, to cooperate 
with retailers on merchandising plans and not 
to indulge in a practice he called "mooch- 
andising." 

In a talk before the Merchandising Club of 
New York, Mr. Buck drew upon his experience 
as sales and advertising manager of the Kings 
super market chain in northern New Jersey to 
hammer home the point that manufacturers 
and agencies, as well as retailers, should be 
"generous in terms of ideas, work and splitting 
the cost of promotion." 

Mr. Buck was critical of special "deal 
packs," which he said some manufacturers 
offer to consumers, such as "buy one package 
at regular price and get the second package for 
five cents," adding: 

"When a retailer sells two packages, he's en- 
titled to two profits. When you charge him five 
cents for the second package and expect him 
to sell it for five cents, you are cheating him 
of the money it cost him to handle, warehouse, 
ship, display and sell it. And he isn't fooled 
by hysterical claims about the traffic-building 
value of such deals. He knows that whatever 
value the deal has will be neutralized by his 
competitor who has the same thing." 

Broadcasting • Telecasting 



CARS 
i 




63.7% LISTENED TO THEIR CAR RADIOS TODAY! 



"I heard about it in the car, this morning". That's a 
familiar phrase, anywhere in America — and more 
than familiar in Iowa. 

Out here, automobiles are used more than you 
probably realize. There are no subways or commuter 
trains in Iowa. More than 58% of all Iowa families 
own radio-equipped cars. The 1952 Iowa Radio- 
Television Audience Survey shows that 63.7% of the 
men stated that they "used the car radio today". 
Twice as many men "listen most" to Station WHO, 
than to the next Station. 

This is a plus-audience that radio, and radio alone, 
gives you in Iowa. It is an especially good audience 
because a large part of it hears your message while 
traveling to the store where your merchandise is sold. 

If you have not yet received your copy of the 1952 



Survey, write us or ask Free & Peters. Hundreds of 
advertising men call it the most valuable book in 
their data files. 



W IKI © 

+/©r Iowa PLUS + 

Des Moines . . . 50,000 Watts 

Col. B. J. Palmer, President 
P. A. Loyet, Resident Manager 




FREE & PETERS, INC. 
National Representatives 



Broadcasting • Telecasting 



April 6, 1953 • Page 35 



ADVERTISERS & AGENCIES 



FACTS & FIGURES 



Absentee Buyers 

CONSIDERABLE advertising on Cana- 
dian radio and TV is placed through 
U. S. advertising agencies, according to 
a survey of national business placed on 
Canadian stations. Almost 700 national 
advertisers are using Canadian broadcast 
stations, and their advertising was placed 
by about 150 agencies. Of these, about 
85 have offices in Canada, either as Ca- 
nadian agencies or branches of American 
agencies. Nearly 25 American agencies 
now have one or more offices in Canada. 



Samish Leaves DF&S; 
Kabaker Goes to New York 

ADRIAN SAMISH, vice president and director 
of radio and TV, Dancer-Fitzgerald-Sample, 
New York, for the past seven years, has re- 
signed, it was announced last Tuesday. 

Mr. Samish feels his time should be con- 
centrated entirely on building radio and tele- 
vision programs. His future plans were not 
announced, however. 

Alvin Kabaker, vice president in charge of 
the Hollywood office of DF&S, is moving to 
New York and will head the programming 
department. He has been with the agency for 
the past 15 years, five spent in the Hollywood 
office supervising radio and television pro- 
grams there. 



NEW BUSINESS 

(Also see pages 104-105 for earlier NEW 
BUSINESS news) 

Spot 

Charles Antell Inc. (hair preparations) to spon- 
sor RCA Recorded Program Services' Aunt 
Mary, syndicated daytime serial, on WIRE 
Indianapolis and WCAE Pittsburgh (quarter- 
hour, five times weekly). Agency: TAA Inc., 
Baltimore and N. Y. 

Flo-Ball Pen Corp., L. A., starts radio-TV spot 
announcement campaign in Chicago and Mil- 
waukee the end of April for two weeks. Agency: 
BBDO, L. A. 

The Ethyl Corp., N. Y., will sponsor a quarter- 
hour TV sports show produced and distributed 
by Screen Gems Inc., called The Big Playback 
effective May 15. in approximately 35 markets. 
Time will be bought on regional basis. Agency: 
BBDO, N. Y. 

Frawley Corp., Culver City, Calif. (Paper- 
Mate pens), renews spot announcement sched- 
ule on KECA-TV, KNBH (TV), KNXT (TV) 
and KTLA (TV) Hollywood, for 52 weeks 
from week of April 13. New campaigns have 
started in Milwaukee, Cincinnati, Detroit and 
Houston. Agency: Erwin, Wasey & Co., L. A. 

Network 

Pet Milk Co., St. Louis, to sponsor Ted Mack's 
Original Amateur Hour on NBC-TV, Sat., 
8:30-9 p.m., effective April 25. Program re- 
places All Star Revue on 53 stations live and 
by kinescope on seven additional stations. 
Agency: Gardner Adv., St. Louis. 

Kaiser-Frazer Corp., in addition to its spot cam- 
paign [B»T, March 30] effective April 1 
launched its spring drive on behalf of the 
Kaiser car, using participations on Today on 
NBC-TV, 7-9 a.m., EST and CST. Agency: 
William H. Weintraub Co., N. Y. 



NETWORKS' RADIO-TV GROSS SALES 
EXCEEDS $28.5 MILLIONS IN FEB. 

Publisher Information Bureau figures disclose that this represents 
less than a 1% gain over the previous February. Also released by 
PIB are further breakdowns of the January 1953 network billings 
for radio. 



GROSS TIME sales of the nationwide radio 
and TV networks in February amounted to 
$28,579,838, according to Publishers Informa- 
tion Bureau. Figure is nearly the same (plus 
0.7%) as for February 1952 when the com- 
bined gross was $28,374,497. 

Network radio gross billings dropped 6.6%, 
from $13,560,894 in February 1952 to $12,- 
659,810 this February. TV gross in the same 
period rose 7.5%, from $14,813,603 a year ago 
to $15,920,028 this year. 

For the January-February period the com- 



bined radio-TV network time sales are 3% 
ahead of the opening two months of last year 
—$59,732,913 in 1953 to $57,965,567 in 1952. 
The 5.5% drop in radio network gross — from 
$28,080,405 a year ago to $26,537,525 this 
year — was more than offset by the rise of 
11.1% in TV network gross— $33,195,388 now 
compared with $29,885,162 then. 

PIB data for February and January-Feb- 
ruary, radio and TV, network by network, this 
year compared to last, show: 







NETWORK RADIO 








Feb. 1953 


Feb. 1952 


an. -Feb. 1953 


Jan.-Feb. 1952 


ABC 


$2,538,663 


$3,177,970 


$5,213,285 


$6,479,449 


CBS 


4,670,089 


4,788,507 


9,826,493 


9,949,904 


MBS 


1,638,075 


1,600,399 


3,424,209 


3,299,681 


NBC 


3,812,983 


3,994,018 


8,073,538 


8,351,371 


Total 


$12,659,810 


$13,560,894 


$26,537,525 


$28,080,405 






NETWORK TELEVISION 






ABC 


$1,481,032 


$2,148,467 


$3,085,924 


$4,168,928 


CBS 


6,744,928 


5,103,043 


13,874,154 


10,177,686 


DuMont 


873,539 


748,544 


1,856,333 


1 ,465,692 


NBC 


6,820,529 


6,813,549 


14,378,977 


1 4,072,856 


Total 


$15,920,028 


$14,813,603 


$33,195,388 


$29,885,162 




NETWORK RADIO TOTALS TO 


DATE 






ABC 


CBS MBS 


NBC 


Total 


Jan. 


t$2,674,622 


t$5,156,404 $1,786,134 


$4,260,555 


t$l 3,877,71 5 


Feb. 


2,538,663 


4,670,089 1 ,638,075 


3,812,983 


12,659,810 


Totat 


$5,213,285 


$9,826,493 $3,424,209 


$8,073,538 


$26,537,525 




NETWORK TELEVISION TOTALS TO DATE 






ABC 


CBS DuMont 


NBC 


Total 


Jan. 


$1,604,892 


t$7,l 29,226 t$982,794 


t$7,558,448 


t$l 7,275,360 


Feb. 


1,481,032 


6,744,928 873,539 


6,820,529 


15,920,028 


Total 


$3,085,924 


$13,874,154 $1,856,333 


$14,378,977 


$33,195,388 



f Revised March 31, 1953. 



Women's Selling Power 

A SURVEY has been undertaken by the 
New York chapter of American Women 
in Radio & Television to determine the 
selling power of women in both radio 
and television. A project of the organiza- 
tion's industry study group, the survey 
was described as the "first step in a pro- 
gram to determine the influence of wom- 
en in broadcasting, particularly the prob- 
lems of daytime programming." Chair- 
man of the study group is Helen Faith 
Keane, associate professor of retailing, 
New York U. The group has sent ques- 
tionnaires to women broadcasters and ex- 
pects to make results public by the end 
of May. 



Earlier, PIB had released figures on January 
1953 billings for radio networks. These show: 





TOP TEN RADIO NETWORK ADVERTISERS IN 




JANUARY 1953 




1 


Procter & Gamble Co. 


$1,162,515 


2 


General Foods Corp. 


637,612 


3 


Miles Labs. 


592,210 


4 


Sterling Drug 


539,738 


5 


General Mills 


538,243 


6 


Gillette Co. 


519,058 


7 


Colgate-Palmolive-Peet Co. 


424,738 


8 


R. J. Reynolds Tobacco Co. 


364,553 


9 


Lever Brothers Co. 


357,643 


10 


P. Lorillard Co. 


353,509 



GROSS RADIO NETWORK TIME SALES BY PRODUCT 
GROUPS 



Census Releases TV Figures 

OFFICIAL U. S. Census Bureau figures on 
radio and TV homes as of April 1950 in 
California, New Jersey and Tennessee have 
been released by the bureau. They show radio 
and TV homes as of April 1950. The TV 
figures (only percentage saturation is shown) 
apply to a period when only 5 million sets 
had been manufactured compared to 22 million 
TV sets at the present time. [For complete 
tables see For The Record, page 111]. 





January 


January 




1953 


1952 


Agriculture & Farming 


$ 107,317 


$ 59,987 


Apparel, Footwear & Access. 


82,705 


23,405 


Automotive, Automotive Access. 




& Equip. 


598,107 


406,608 


Beer, Wine & Liquor 


81,249 


198,268 


Building Materials, Equip. 






& Fixtures 


71,650 


72,676 


Confectionery & Soft Drinks 


246,220 


547,130 


Consumer Services 


213,139 


170,730 


Drugs & Remedies 


1,782,293 


1,890,958 


Food & Food Products 


3,264,159 


3,411,771 


Gasoline, Lubricants & Other Fue 
Household Equipment 


s 445,538 


474,508 


640,196 


351,522 


Household Furnishings 


203,592 


109,362 


Horticulture 


1,188 




Industrial Materials 


148,437 


216,403 


1 nsurance 


157,858 


343,948 


Jewelry, Optical Goods & 




Cameras 


78,900 


91,380 


Office Equipment, Writing Sup- 




plies, Stationery 


66,580 


81,125 


Publishing & Media 


16,062 


61,150 


Radios, TV Sets, Phonographs 
Musical Instruments & Access. 


282,024 


106,776 


Retail Stores 


1,236 


948 


Smoking Materials 


1,295,189 


1,770,437 


Soaps, Polishes & Cleansers 


1,191,727 


1,556,733 


Toiletries & Toilet Goods 


2,429,71 1 


2,076,320 


Transportation, Travel & Resorts 


63,196 


91,312 


Miscellaneous 


409,442 


364,482 


Total 


$13,877,715 


$14,477,939 



Source 



Page 36 



April 6, 1953 



-Publishers Information Bureau 

Broadcasting • Telecasting 



New note 




or a top-notch audience! 



CHANNEL 





WHIO-TV has moved 



to 



channel 





Channel 7 now brings WHIO-TV into every television 
home in this rich Miami Valley, and everybody out here 
knows it! Here's something they don't know yet: WHIO- 
TV boosts its power to 316,000 watts in September and 
starts sending from the tallest television tower — .1104 
feet — in the country. Everything else is the same. Still 
the top audience in Dayton — still one of the richest 
markets — still one of the best buys you can find. Ask a 
George P. Hollingbery representative and find out more. 



ABC-DUMONT 




DAYTON 
OHIO 



Page 38 • April 6, 1953 



Broadcasting • Telecasting 




Dallas 

"7etevi<MoH Station 
★ 

SERVES THE LARGEST 

TELEVISION 
MARKET... 

DALLAS and 
FORT WORTH 

More than a Million 
urban population in the 
50-mile area 

More than TWO MILLION 
in the 100-mile area . . . 

NOW 



'Lucy' Away Out in Front 

In Nielsen's March TV Report 

A. C. NIELSEN Co.'s first report for March, 
covering top TV programs for the two weeks 
ending March 7, places / Love Lucy (CBS-TV) 
first both in the number of homes reached and 
in the percentage of homes reached in each 
station area. The listings: 



Rank Program (000) 

1 I Love Lucy (CBS) 15,776 

2 Arthur Godfrey & Friends (CBS) 10,797 

(Liggett & Myers Tobacco) 

3 Colgate Comedy Hour (NBC) 10,751 

4 Dragnet (NBC) 10,464 
.5 Texaco Star Theatre (NBC) 10,288 

6 Buick Circus Hour (NBC) 9,902 

7 You Bet Your Life (NBC) 9,817 

8 Arthur Godfrey & Friends (CBS) 9,556 

(Toni-Gillette Razor Co.) 

9 Pabst Blue Ribbon Bouts (CBS) 9,147 
10 Gillette Cavalcade (NBC) 9,027 



FACTS & FIGURES 

% OF TV HOMES REACHED 







Homes 


Rank Program 


% 


1 


1 Love Lucy (CBS) 


72.6 


2 


Arthur Godfrey's Scouts (CBS) 


59.3 


3 


Texaco Star Theatre (NBC) 


58.2 


4 


Arthur Godfrey & Friends (CBS) 
( Liggett & Myers Tobacco) 


52.6 


5 


Dragnet (NBC) 


52.6 


6 


Buick Circus Hour (NBC) 


50.8 


7 


Colgate Comedy Hour (NBC) 


49.8 


8 


Gillette Cavalcade (NBC) 


45.8 


9 


You Bet Your Life (NBC) 


45.4 


10 


Arthur Godfrey & Friends (CBS) 


44.8 



(Toni-Gillette Razor Co.) 



Copyright 1953 by A. C. Nielsen Company 



Benny, Godfrey and 'Shadow' 
Top Multi-Market RadioPulse 

THE Jack Benny Show, Arthur Godfrey and 
The Shadow took first place ' in popularity 



TELESTATUS 



Weekly TV Seft Summary — April 6, 1953 — Telecasting Survey 



City 

Albuquerque 

Altoona 
Amarillo 
Ames * 
Ann Arbor 
Atlanta 



City 



Atlantic 
Austin 
Baltimore 



Bangor 
Bethlehem 
Binghamton 
Birmingham 
Bloomington 
Boston 
Bridgeport 
Buffalo 
Charlotte 
Chicago 

Cincinnati 

Cleveland 
Colorado 
Springs 
Columbus 

Dallas' 
Ft. Worth 



Outlets on Air 

KOB-TV 

WFBG-TV 

KGNC-TV, KFDA 

WOI-TV 

WP AG-TV 

WAGA-TV, WSB-TV, 

WLWA 

WFPG-TV 

KTBC-TV 

WAAM, WBAL, 

WMAR-TV 

WABI-TV 

WLEV-TV 

WNBF-TV 

WAFM-TV, WBRC-TV 
WTTV 

WBZ-TV, WNAC-TV 
WICC-TV 
WBEN-TV 
WBTV 
WBBM-TV, 
WGN-TV, 
WCPO-TV, 
WLWT 

WEWS, WNBK, WXEL 



Sets in Area 
vhf uhf 
24,934 



18,046 
131,369 



215,000 

' 23,339 

467,417 
16,000 

103,566 
151,000 
221,800 
1,029,151 



9,308 



, WBNK, 
WNBQ 
WKRC-TV, 



KKTV 

WNBS-TV, WLWC, 
WTVN 



Davenport 

Quad Cities 
Rock Is., E. 

Dayton 

Denver 

Detroit 

El Paso 
Erie 

Ft. Worth- 
Dallas 



KRLD-TV, WFAA-TV, 

WBAP-TV 
WOC-TV 

Include Davenport, 
Moline 
WHIO-TV, WLWD 
KFEL-TV, KBTV 
WJBK-TV, WWJ-TV, 
WXYZ-TV 
KROD-TV, KTSM-TV 
WICU 



Galveston 
Grand Rapids 
Greensboro 
Holyoke 
Honolulu 
Houston 
Huntington- 
Charleston 
Indianapolis 
Jackson 
Jacksonville 
Johnstown 
Kalamazoo 
Kansas City 
Lancaster 
Lansing 
Lawton 
Lincoln 
Los Angeles 



Louisville 
Lubbock, Tex. 



WBAP-TV, KRLD-TV, 
WFAA-TV 
KGUL-TV 
WOOD-TV 
WFMY-TV 
WHYN-TV 
KGMB-TV 
KPRC-TV 

WSAZ-TV 

WFMB-TV 

WJTV 

WMBR-TV 

WJAC-TV 

WKZO-TV 

WDAF-TV 

WGAL-TV 

WJIM-TV 

KSWO-TV 

KOLN-TV 

KECA-TV, KHJ-TV, 

KLAC, KNBH, KTLA 

KNXT, KTTV 

WAVE-TV, WHAS-TV 

K DUB-TV 



336,931 
307,805 

1 ,363,674 

402,000 
739,702 

16,500 

279,000 



246,871 
179,000 
Moline, 

272,000 
134,865 

850,000 
19,545 
184,680 



246,871 
235,000 
233,961 
156,548 

' 17,597 
237,000 

180,996 
332,000 

109,000 
621 ,244 
241 ,832 
281,228 
212,412 
171,350 



11,300 



28,000 



1,536,852 
232,693 
22,104 



City 



Outlets on Air 



Sets in Area 
vhf uhf 



Lynchburg WLVA-TV 
Matamoros (Mexico), Browns 



ville, Tex. 
Memphis 
Miami 
Milwaukee 
Minn. -St. Paul 
Minot 
Mobile 
Nashville 
New Britain 
New Castle 
New Haven 
New Orleans 
New York- 
Newark 



Norfolk- 
Portsmouth 
Newport 
News 

Oklahoma 
City 

Omaha 

Peoria 

Philadelphia 

Phoenix 

Pittsburgh 

Portland, Ore. 

Providence 

Pueblo 

Reading 

Richmond 

Roanoke 

Rochester 

Rock Island 



XELD-TV 
WMCT 
WTVJ 
WTMJ-TV 

KSTV-TV, WCCO-TV 
KCJB-TV 

WALA-TV, WKAB-TV 

WSM-TV 

WNKB-TV 

WKST-TV 

WNHC-TV 

WDSU-TV 

WABC-TV, WABD, 

WCBS-TV, WNBT, 

WOR-TV, WPIX, 

WATV 



WTAR-TV 

WKY-TV 
KMTV, WOW-TV 
WEEK-TV 

WCAU-TV, WFIL-TV, 

WPTZ 

KPHO-TV 

WDTV 

KPTV 

WJAR-TV 

KDZA-TV 

WHUM-TV 

WTVR 

WROV-TV, WSLS-TV 
WHAM-TV 
WHBF-TV 



55,000 

27,300 
194,987 
174,700 
416,706 
360,100 



107,108 



349,000 
174,485 



3,230,000 



161,585 

193,700 
181,433 



36,600 
27,763 



1,217,138 
67,400 
584,000 



Quad Cities Include Davenport, 



Is., 



Rock 
St. Louis 
Salt Lake City 
San Antonio 
San Diego 
San Francisco 

Schenectady- 
Albany-Troy 

Seattle 

Sioux City 

South Bend 

Spokane 

Springfield, 
Mass. 

Springfield, 
Mo. 

Syracuse 

Tacoma 

Toledo 

Tucson 

Tulsa 

Utica-Rome 
Washington 

Wichita Falls 
Wilkes-Barre 
Wilmington 
York 

Youngstown 



E. Moline 

KSD-TV 

KDYL-TV, KSL-TV 
KEYl, WOAI-TV 
KFMB-TV 
KGO-TV, KPIX, 
KRON-TV 
WRGB 

KING-TV 
WSBT-TV 
KVTV 

KHQ-TV, KXLY-TV 



284,000 
13,000 

164,742 
50,100 
177,500 
179,000 
Moline, 

490,000 
121,100 
133,721 
173,800 

558,200 
261 ,400 

243,000 
35,556 

' 24,701 



18,075 



72,839 

84,748 
19,666 



30,669 



WWLP 
KTTS-TV 

WHEN, WSYR-TV 
KTNT-TV 
WSPD-TV 
KOPO-TV 
KOTV 
WKTV 

WMAL-TV, WNBW, 
WTOP-TV, WTTG 
KWFT-TV 
WBRE-TV 
WDEL-TV 
WSBA-TV 

WFMJ-TV, WKBN-TV 



217,263 

224,666 

142,360 
89,000 

443,680 

132,121 
88,660 

Total Sets in Use 22,594,040 



52,000 

28,534 
22,000 



Total Stations on Air 155* .Total Markets on Air 103*. 
* Includes XELD-TV Matamoros, Mexico 

Editor's Note: Set estimates appearing here are obtained 
affidavits. Since not all stations report weekly, set figure 
weeks. Totals for each market represent estimated sets w 
coverage areas of different markets overlap, set counts 
in use of U.S. however, is unduplicated estimate. 



from stations, which report regularly on special, sworn 
i in some markets may remain unchanged in successive 
thin coverage area of stations in that market. Where 
in those markets may be partially duplicated. Total sets 



246.871 



I 



TELEVISION HOMES 

in KRLD-TV'S 

EFFECTIVE COVERAGE 
AREA 

EXCLUSIVE CBS 
TELEVISION OUTLET FOR 
DALLAS-FORT WORTH 
AREAS 

— This is why — M 

KRLD-TV 

- is your best buy 

Channel 4 . . . Represented by 

The BRANHAM Company 



Broadcasting • Telecasting 



April 6, 1953 • Page 39 



FACTS & FIGURES 



FILM 



among top 10 evening, Monday-Friday day- 
time, and Saturday and Sunday daytime radio 
network programs, respectively, in Multi-Mar- 
ket RadioPulse for weeks of Jan. 2-8 and Feb. 
1-7. List compares ratings for those months 
with those of November-December 1952. Also 
included are the average quarter-hour sets-in- 
use from November 1952 through February 
1953 for the leading U.S. radio markets. Full 
lists follow: 

EVENING 

Program Average 
Rating 



Jack Benny Show 
Amos 'n' Andy 
tux Radio Theatre 
Bergen -McCarthy 
My Little Margie 
You Bet Your Life 
Bob Hawk Show 
Life With Luigi 
Fibber McGee & Molly 
My Friend Irma 

MON.-FRI. DAYTIME 



Arthur Godfrey 

Helen Trent, Eisenhower 

Ma Perkins, Eisenhower 

Our Gal Sunday, Eisenhower 

Road of Life, Eisenhower 

Wendy Warren 

Aunt Jenny 

The Guiding Light 

Young Dr. Malone 

Perry Mason 

SAT. & SUN. DAYTIME 



The Shadow 

Stars Over Hollywood 

Theatre of Today 

True Detective Mysteries 

City Hospital 

Fun For All 

Counterspy 

Music With the Girls 

Give & Take 

World News (5:30-6:00 Sun.) 



Jan. 




Nov. 


Feb. 




Dec. 


9.6 




7.9 


9.3 




7.7 


8.6 




7.7 


8.4 




7.0 


6.9 






6.8 




6.2 


6.6 




6.0 


6.6 




5.9 


6.5 




6.0 


6.5 






jgram 


Average 


Rating 




Jan. 




Nov. 


Feb. 




Dec 


7.6 




7.6 


7.1 




7.1 


7.C 




7.0 


6.9 




7.0 


6.9 






6.7 




6.8 


6.6 




6.7 


6.6 




6.6 


6.6 




6.5 


6.4 






ugram 


Average 


Rating 




Jan. 




Nov. 


Feb. 




Dec. 


4.6 




4.1 


4.6 




4.4 


4.6 




4.4 


4.4 




4.1 


4.2 




3.9 


4.0 




3.7 


3.9 




3.8 


3.9 






3.8 




3.6 


3.8 







Videodex Rates 'Lucy' 
As March 1-7 Favorite 

CBS-TV's / Love Lucy led the Videodex top 



10 


TV network programs for 


week of 


March 


1-7: 










No. of 


%TV 




Program 


Cities 


Homes 


i 


1 Love Lucy (CBS) 


68 


60.7 


2 


Godfrey & Friends (CBS) 


64 


49.3 


3 


Talent Scouts (CBS) 


35 


44.9 


4 


Texaco Star Theatre (NBC) 


55 


42.7 


5 


Dragnet (NSC) 


61 


42.1 


6 


Comedy Hour (NBC) 


69 


40.3 


7 


Groucho Marx (NBC) 


71 


40.2 


8 


Your Show of Shows (NBC) 


62 


37.4 


9 


All Star Revue (NBC) 


63 


36.6 


10 


What's My Line? (CBS) 


43 


35.7 








No. TV 






No. of 


Homes 




Program 


Cities 


(000's) 


1 


1 Love Lucy (CBS) 


68 


13,189 


2 


Godfrey & Friends (CBS) 


64 


10,129 


3 


Groucho Marx (NBC) 


71 


8,808 


4 


Comedy Hour (NBC) 


69 


8,803 


5 


Dragnet (NBC) 


61 


8,416 


6 


All Star Revue (NBC) 


• 63 


7,923 


7 


Texaco Star Theatre (NBC) 


55 


7,587 


8 


Your Show of Shows (NBC) 


62 


7,343 


9 


Pabst Blue Ribbon Bouts (CBS) 


59 


6,711 


10 


Talent Scouts (CBS) 


35 


6,659 



Nielsen AM Ratings 

THE Jack Benny show topped evening, once- 
a-week radio ratings of A. C. Nielsen Co. for 
the Feb. 22-28 period: 

EVENING, ONCE-A-WEEK 







Homes 






Reached 


Rank Program 


(000) 


1 


Jack Benny (CBS) 


5,326 


2 


Amos 'n' Andy (CBS) 


4,923 


3 


Charlie McCarthy Show (CBS) 


4,878 


4 


Lux Radio Theatre (CBS) 


4,744 


5 


People Are Funny (CBS) 


4,610 


6 


You Bet Your Life (NBC) 


4,297 


7 


Our Miss Brooks (CBS) 


4,118 


8 


Big Story (NBC) 


3,894 


9 


Great Gildersleeve (NBC) 


3,894 


10 


My Little Margie (CBS) 


3,760 



Ziv Plans to Film Shows 
In Both Monochrome, Color 

ZIV Television Programs shortly will begin 
filming its program series in both black-and- 
white and color, shooting simultaneously. 

Decision, a spokesman said, stems from re- 
cent studies which led to the conclusion color 
films — which Ziv has used in the past — do not 
reproduce as well in monochrome TV as do 
black-and-white films, while at the same time 
filming only in monochrome fails to provide 
for the ultimate advent of color TV. 

The simultaneous shooting is expected to 
start within a few weeks and will apply in 
the case of such major Ziv series as Favorite 
Story, Cisco Kid, Boston Blackie, and The 
Unexpected. 

Ziv first started filming in color some four 
and a half years ago, with Cisco Kid, and 
since has used color filming with its eight 
other properties, the ideal being to provide 
black-and-white programs now and yet be 
prepared when color TV arrives. 



Copyright 1953 by A. C. NIELSEN COMPANY 

Page 40 • April 6, 1953 



Television Exploitation 
Gets Rights to 6 Programs 

EXCLUSIVE distribution rights to six TV film 
properties have been obtained by Television 
Exploitation, New York TV film syndication 
firm, Oliver Unger, general manager, an- 
nounced Thursday. They are: 

M.D., a daily five-minute series produced in 
cooperation with the American Medical Assn. 
and county medical associations in the U. S. and 
Canada; Gulliver and the Little People, a weekly 
half-hour family series; Capsule Operas, 15- 
minute program produced in Rome by Metropa 
Film Co.; Roller Derby, a weekly half-hour 
presentation; Washington Spotlight, a weekly 
quarter-hour discussion program featuring col- 
umnist Marquis Childs, and 34 feature films. 

Mr. Unger said Television Exploitation plans 
to expand its national sales force and in this 
connection has called a meeting of the organi- 
zation's 27 sales representatives to be held in 
New York the week of April 13. The firm was 
formed last September with Mr. Unger as 
general manager, Harold Goldman, national 
sales manager, Seymour Scott, treasurer, and 
Milton Gettinger, general counsel. 



Preliminary Injunction 
Granted in Films' Release 

FOUR independent film production companies 
last week were granted a preliminary injunction 
by Los Angeles Superior Court prohibiting 
distribution of eight old theatrical motion pic- 
tures to television. 

The four — Equity Pictures, Equity Films, 
Orbit Productions and Orbit Pictures — are 
suing for $2 million damages on charges the 
defendants failed to devote their best efforts in 
distributing the films to theatres and that the 
films' release to TV was "wrongful" [B*T, 
March 2]. 

Defendants are Chesapeake Industries Inc. 
(formerly Pathe Industries), Motion Pictures 
for Television, United Artists, Eagle Lion Clas- 
sics, Eagle Lion Films, Pictorial Films and 
Motion Pictures Unlimited. Also named as 
defendants, but not for damages, are Bank of 
Manhattan Co., KTTV (TV) Los Angeles, 
NBC, CBS, KMTR Radio Corp. (KL AC-TV 
Los Angeles licensee) and several individuals. 



BBC, NBC, TELENEWS 
SIGN FILM PACT 

BBC has made separate agreements with NBC 
and Telenews Productions for the interchange 
of film coverage of news events, it was an- 
nounced last week. 

Negotiations for the NBC-BBC agreement 
were concluded by George Barnes, director of 
TV broadcasting for BBC, and Davidson 
Taylor, director of public affairs for NBC. 
Herbert Scyeftel, president of Telenews, repre- 
sented his company. 

The NBC-BBC agreement, described as a 
"long-term" one, provides that each organiza- 
tion will have access to all news films taken 
by the other and will take special films for the 
other as news requirements warrant. 

NBC already has similar agreements with 
Pathe Cinema in France, Belgavox in London, 
Olygoon in Holland, Cinesuipsse in Switzer- 
land, and the Rai and Incom in Italy. NBC 
maintains news film cameramen in England, 
Korea, Japan, Germany and other critical news 
areas overseas. 1 



Federal Judge Approves 
CVP Suit Settlement 

SETTLEMENT of a suit charging Arthur S. 
Lyons, president of Camera Vision Productions 
Inc., Beverly Hills, Calif., and two other direc- 
tors with misappropriation and misapplying 
corporation funds was approved last week by 
Los Angeles Federal Judge Ernest Tolin. 

Agreement came after Mr. Lyons relin- 
quished some of his stock shares in the TV 
and motion picture camera firm and waived 
$15,000 due him in dividends. Plaintiffs Mrs. 
Gloria Dahlberg of New York and Mrs. Rose 
K. Davis of Hawaii, who said they had invested 
a total of $100,000 in the company, named 
Mr. Lyons, Edgar R. Morris and Edward C. 
Flynn as defendants when they filed the suit 
last August [B*T, Aug. 19, 1952]. They asked 
their removal from office. 



Studio Sale Appeal Denied 

DENIAL of an appeal seeking cancellation of 
the transaction made last December in the 
sale of California Studios, Hollywood, to Gross- 
Krasne Inc., TV film producers, was made last 
week by Probate Judge Newcomb Conde in 
Los Angeles Superior Court. Theodora and 
Arlynne Sherman, daughters of the late Harry 
Sherman, independent producer and owner, 
had filed the appeal seeking dismissal of the 
$135,000 sale from the Sherman estate [B*T, 
March 16]. 



Film Sales 

Guild Films, New York, sold its Liberace 
TV film series to KFOR-TV Lincoln, WFBM- 
TV Indianapolis, WTVU (TV) Scranton and 
the Bowman Biscuit Co. for Lubbock, San 
Antonio and Albuquerque. KFOR-TV and 
WTVU (TV) also purchased the entire Guild 
catalog. 

Screen Gems Inc., New York., reported last 
week that its TV film series, Your AU-Star 
Theatre, now is carried in 59 markets under 
title of The Ford Theatre, sponsored by Ford 
Motor Co., and in eight additional markets 
under independent sponsorship. 

Louis Weiss & Co., Los Angeles, has leased 
Custer's Last Stand and The Black Coin, 15- 
episode film serials, to KNXT (TV) Hollywood 



Broadcasting 



Telecasting 



MPTV 




Voted Number 
Distributor of 
FEATURE FILMS 
FOR TELEVISION 



Billboard 

Here's How Stations 
Voted Feature Distribs 



Rank 



Distributor 



Pts 



1... Motion Pictures for Television 96 



J Nfcrlf«*»di IfcteiruMa Iwro. 4S 

5 !;'-~''HSHt.^n aofrtm^im to 

4 Tp^-BsdHUfc- fore 17 

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Also run . . . 



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By the TV Stations of the Nation. 

Our function is to supply TV stations with . . . 

the largest and most complete selection of feature film programs, west 
erns, and serials for TV. 

the finest "on the spot" distribution service . . . 

and beyond question 

QUALITY 

This we have done and will continue 
doing to the very best of our ability. 

There is an MPTV branch office with a complete 
"on hand" film selection in your area: 



New York 

Boston 

Chicago 

Dallas 

Detroit 

Los Angeles 



655 Madison Ave. 
216 Tremont Street 
830 North Wabash Ave. 
3905 Travis Street 
2211 Woodward Ave. 
9124 Sunset Blvd. 



E. H. Ezzes 
Fred Yardley 
John Cole 
Ken Rowswell 
Art Kalman 
Dave Wolper 



SEE US AT THE NARTB SHOW IN APRIL 

Call or write your local representative or— 



MOTION PICTURES FOR TELEVISION, In 

655 Madison Avenue, New York City 21 TEmpleton 8-2000 



Broadcasting • Telecasting 



April 6, 1953 • Page 41 



FILM 





Page 42 • April 6, 1953 



for showing on Space Funnies, five times week- 
ly half-hour juvenile program. The distribution 
firm also has set That's My Boy, a feature film 
starring Jimmy Durante, for multiple runs 
during one-year period on WXEL (TV) Cleve- 
land and WCPO-TV Cincinnati. 

* ❖ # 

Hauser Nash Sales Inc., Chicago, sponsor of 
Grand Marquee on WNBQ (TV) Chicago, has 
purchased $100,000 package of 18 Hollywood 
feature films from George Bagnall & Assoc., 

Chicago. 

❖ * * 

KTTV (TV) Hollywood has acquired year's 
rights to Jeffrey Jones, half-hour series filmed 
by Lindsley Parsons Productions, that city, and 
syndicated by CBS-TV Film Sales. Station will 
telecast 26 programs on first-run basis and 
same number on second-run basis. 

% % ^; 

A. C. Weber & Co. Inc., Los Angeles (Pfaff 
sewing machines), starts Play of the Week, 
half-hour film series, on KECA-TV that city, 
for 26 weeks starting tomorrow (Tuesday). 
The series, distributed by PSI-TV, is the sec- 
ond run of Schlitz Playhouse of Stars, pro- 
duced by Edward Lewis. Agency: Robert F. 
Laws & Assoc., Hollywood. 

Bell Brand Foods Ltd., Los Angeles (potato 
chips), renewed weekly half-hour TV series, 
Ramar of the Jungle, filmed by Arrow Pro- 
ductions, Hollywood, on KTTV (TV) that city, 
for 13 weeks from March 24. Agency is 
McCann-Erickson Inc., Los Angeles. 

Availabilities 

Association Films Inc., New York, is offering 
to TV stations free of charge a group of 12 
film subjects varying in length from 7 to 45 
minutes. The offering is part of the firm's 
"Spring Free Film Festival." 

^ * 

Louis Weiss & Co., Los Angeles, has obtained 
distribution rights to 13 quarter-hour films in 
Canine Comments series and is making them 
available to TV stations on a local or 
regional sponsorship basis. The educational- 
entertainment series was filmed at dog shows, 
kennels and Jamieson Film Co. studios, Dallas, 
and produced by David Wade, known on radio 
as the "Hymn Singer." 

Production 

Gross-Krasne Inc., Hollywood, has acquired TV 
film rights to 13 "Lone Wolf" novels by Louis 
J. Vance. Production has started on series of 
13 half-hour films, planned for regional distri- 
bution through United Television Programs. 

Prockter Television Productions plans two TV 
filmed series, one on police work in various 
countries and the other starring Walter 
Brenner in a situation-comedy program. Pro- 
duction on both is scheduled for this summer. 

Film People 

Terry Tashjy, program coordinator of The All 
Night TV Show on WOR-TV New York, has 
joined Sandy Howard Productions, New York, 
as program coordinator of its new series, Inside 
Times Square. Hank Leads and Dale Donnen- 
berg have been signed as executive producer- 
director and associate producer, respectively, of 
the show. Mr. Heatherton, in association with 
Sandy Howard, president of the production firm, 
has formed Heatherton Music Inc., a music 
publishing firm. 

Nevin Paskow, in charge of Paramount Tele- 
vision Productions TV film service department, 



New York, has been named as sales account 
executive. Mr. Paskow will report to John F. 
Howell, Paramount's director of TV sales and 
merchandising. 

Harold Hacked, vice president in charge of 
radio and television for MCA for the past 18 
years, elected to the newly-created post of 
executive vice president of Official Films, Inc., 
I. D. Levy, chairman of the board, announced 
last week. Mr. Levy said that Mr. Hackett 
was added to the staff in line with Official 
Films' present expansion plans, which en- 
compass the extension of the company's ac- 
tivities into the packaging of live television 
and tape radio shows. He also will create and 
package new television film programs to aug- 
ment the firm's My Hero, Terry and the 
Pirates and Four Star Playhouse series. 

* * * 

Reorganization of the sales department of 
Alexander Film Co. in a move to strengthen 
the firm's sales management force has been 
announced by M. J. Mclnaney, vice president 
in charge of sales. Cliff Parker, formerly 
northern division sales manager, has been pro- 
moted to the new post of general sales man- 
ager. He is succeeded by Cy Martin, formerly 
assistant northern division manager. 

Roy King, formerly southern division sales 
manager, has been named to the newly created 
post of assistant general sales manager and will 
operate from Alexander's Dallas office. He is 
succeeded by Frank Clinebell, formerly as- 
sistant southern division manager. Clarence 
Inskeep, formerly acting theatre relations 
manager, will take over the duties of assistant 
southern division sales manager. Larry Norris 
returns to his former position as theatre rela- 
tions manager following a two-year tour of 
duty with the Navy. 

J(S * $i 

Edmund O'Brien has been signed as host and 
narrator for a new series of half-hour, TV 
filmed programs titled The Law Strikes Back, 
to be filmed by Screen Gems Inc., New York. 
The series, currently in production at the 
Hollywood studio of Columbia Pictures Corp., 
parent company, will be available for national 
or regional sponsorship. 

* * * 

George Dietrich, vice-president and manager, 
Keenan, Hunter & Dietrich, L. A. (station and 
publishers representatives), and Jack Gregory, 
KGO-TV San Francisco, join Ziv TV Programs 
Inc., Hollywood, as district representatives 
headquartered in Los Angeles and Seattle, re- 
spectively. 

* * * 

Les Mitchel, writer on former CBS Radio 
Skippy Hollywood Theatre, joins newly formed 
Zorro Productions, Burbank, as head of story 
and casting departments for The Sign of Zorro, 
TV film series which goes into production this 
summer. 

* . * * 

Irving Pichel, motion picture producer-di- 
rector-actor-writer, has been signed by Film- 
craft Productions, Hollywood, to direct Mark 
Twain Television Theatre film series. 

Broadcasting • Telecasting 



"COST TOO MUCH", they said ... until 




SUPPLY INDUSTRY 




people started 
asking for them! 



A certain manufacturer makes a tractor brake requiring 
original factory installation on new tractors. It can 
not be used for replacement. 

This brake is exceptionally high quality . . . and has 
an unusual safety factor . . . but is somewhat more costly, 
so most tractor manufacturers hesitated to use it. 
Their costs had already sky-rocketed . . . and they didn't 
think farmers would pay more for tractors with 
these better brakes. As a result, these brakes 
were available on only twenty-three 1950 models. 

An" intensive advertising campaign on WLS "sold" the 

idea and advantages of these better brakes to 

farmers . . . and the demand thus created readily convinced 

leading tractor manufacturers. As a result, these brakes 

are offered on fifty-four 1953 models . . . 

and the brake manufacturer had over $5,000,000 in orders. 

If you have a product or service of merit . . . you'll find 
the vast WLS audience equally receptive and 
responsive to sound reason and sincere appeal. 
Better see your John Blair man or contact us today... 
and add yours to the growing list of success stories 
being developed for WLS advertisers the nation over. 




CHICAGO 71 

890 KILOCYCLES, 50,000 WATTS, AMERICAN AFFILIATE. REPRESENTED BY JOHN BLAIR AND COMPANY. 



Broadcasting • Telecasting 



April 6, 1953 • Page 43 



PROGRAM SERVICES — 



TRADE ASSNS. 



SRTS CONSOLIDATES 
OFFICES IN CHICAGO 




ADVERTISERS and representatives talk about Avery-Knodel; Edward Lier, radio-TV director, 

TV at the spot clinic conducted by the Station and Carl Smith, assistant advertising manager. 

Representatives Assn. in New York's Biltmore both Shell Oil Co.; Steve Maschinski, Adam J. 

Hotel. Group includes (I to r) John Wade, Young Jr. Co., and Taylor Eldon, Branham Co. 



STANDARD Radio Transcription Services is 
closing its Hollywood office and consolidating 
its sales and business operations in Chicago, it 
was revealed last week. 

Reports of the realignment of SRTS involv- 
ing an expansion of midwest operations were 
confirmed by Milton M. Blink, executive vice 
president of Standard and head of the Chicago 
office. He said the transition would be ef- 
fected by April 15. 

Mr. Blink said that the move would "con- 
solidate interests in one office to fit Standard's 
new style of selling." Standard will retain 
shipping offices at the California studios, which 
will serve as headquarters for United Televi- 
sion Programs Inc., of which Mr. Blink is 
executive vice president and director. 

It also was interpreted as a move to concen- 
trate more heavily on the expansion of UTP, 
formed last December in association with 
Gross-Krasne Productions Inc. and Studio Films 
Inc. UTP was set up as a distribution-produc- 
tion firm with operations on the national, re- 
gional and local levels. 

Policy Alters Needs 

Mr. Blink indicated that under Standard's 
new policy of selling its library outright to sta- 
tions, it no longer appeared necessary to main- 
tain a full-fledged headquarters in Hollywood. 

He said there would be "several additions" 
to the midwest office, and that all sales and 
business will be handled out of Chicago. There 
also will be no office in New York. Standard 
has been paring its New York and Hollywood 
staffs for the past seven months. 

It was stressed that Standard's transcription 
library sales have been moving briskly the past 
eight months and selling with "great regular- 
ity." More than 300 stations have bought the 
new service outright, Mr. Blink said. 

Standard adopted its outright sale policy last 
September [B*T, Sept. 22, 1952]. It indicated at 
the time that it intended to discontinue its 
monthly library releases to stations. 

Mr. Blink is a co-founder of SRTS with 
Gerald King, president of Standard and board 
chairman of UTP. 



Davis and Hope Partners 
In New TV-Radio Company 

FORMATION of a new TV-radio package and 
production firm in partnership with Bob Hope, 
radio-TV-moving picture star, was revealed in 
Chicago last Thursday by Hugh Davis, former 
agency executive. 

The firm will maintain offices in the Taft 
Bldg., 1680 N. Vine St., Hollywood. It will 
be known as J. Hugh E. Davis Co. Mr. Davis 
said he and Mr. Hope will be partners. There 
is no executive alignment as yet. ' 

Mr. Davis, executive vice president at Foote, 
Cone & Belding, Chicago, for nine years be- 
fore resigning last spring, said he and Mr. Hope 
had started the firm "for the purpose of 
packaging and producing TV shows" as well 
as some radio programs. Production is being 
launched on a modest scale at the outset, he 
added. 

The company will concentrate mainly on 
live and film TV packages, branching out into 
production of commercials at a later date. 
Eventually, Mr. Davis said, it hopes to open 
other offices, first in New York and perhaps 
later in Chicago. 



Panel to Discuss Radio-TV 
At AFA Convention in June 

A PANEL of eight speakers will discuss latest 
developments in radio and television at a session 
lune 16 at the 49th annual convention of the 
Advertising Federation of America at Cleve- 
land's Hotel Statler June 14-17. 

Presiding at the radio-television meeting will 
be John A. Thomas, radio and television direc- 
tor of Ewell & Thurber Assoc., New York. In 
this post he has been in charge of both media 
for Willys-Overland, currently sponsoring the 
New York Philharmonic-Symphony on radio 
and Omnibus on television. Mr. Thomas also 
served 15 years with BBDO, where he headed 
the TV account service section and was a mem- 
ber of the agency's radio-television plans board. 

The convention program on lune 14 includes 
a morning session on "Merchandising Problems 
and Tools for Today," in which the following 
will participate: William G. Werner, director of 
public relations, Procter & Gamble, Cincinnati; 
Henry Schachte, advertising director, Borden 
Co., and chairman of the Adv. Research 
Foundation; lames Nance, president, Packard 
Motor Car Co., and Henry G. Little, chairman, 
Campbell-Ewald Co., Detroit. 

Other discussions will center on "Bridging 
the Gaps Between Advertising Education and 
Practice"; "Serving Advertising, Business and 
the Public," and "Outstanding Advertising Case 
Studies." 

Chairman of the convention program is 
Graham Patterson, publisher of the Farm 
Journal and Pathfinder and a former AFA 
board chairman. 



RTMA to Fete Electronic Firms 

ELECTRONIC manufacturers of Southern 
California will be guests April 15 of Radio- 
Television Mfrs. Assn., according to James D. 
Secrest, RTMA executive vice president. They 
will attend a luncheon and afternoon meeting 
at the Ambassador Hotel, Los Angeles. RTM A 
officers and directors will entertain directors of 
the RTMA of Canada April 16-17 at the same 
site. 

Plans to expand RTMA services will be con- 
sidered at the West Coast meetings, according 
to A. D. Plamondon Jr., RTMA president. The 
April 15 discussion will include a panel on 
radio-TV prospects. U. S. and Canadian RTMA 
directors will hold a joint conference. RTMA 
committees and divisions will hold separate 
meetings. 



SPEAKERS AGENDA 
SET FOR 4-A'S MEET 

TALKS by Walter Williams, Under Secretary 
of Commerce; Bennett Cerf of Random House 
and the CBS-TV show, What's My Line?, and 
top advertising agency executives will feature 
the American Assn. of Adv. Agencies' 35th 
annual meeting April 23-25 at The Greenbrier, 
White Sulphur Springs, W. Va. Annual session 
of the 4-A Council and chapter governors will 
be held April 22. 

Mr. Williams will speak on the businessman's 
responsibility in today's society, during the busi- 
ness session April 25. Mr. Cerf will discuss the 
"American taste," whether it is "inclining, de- 
clining or reclining" at the previous day's busi- 
ness session. 

Agency executives who will address the con- 
vention or take part in discussions are: Vergil 
D. Reed, J. Walter Thompson Co., on getting 
people to live "one-third" better; Henry Drey- 
fuss, industrial designer, on new products to 
come; Bruce and Beatrice Blackmar Gould, 
editors, Ladies Home Journal, on what interests 
the women; Walter O'Meara, Lennen & Newell; 
John H. Tinker Jr., McCann-Erickson, and 
William D. Tyler, Leo Burnett Co. 

Cunningham to Speak 

John P. Cunningham, Cunningham & Walsh, 
who is chairman of the convention, will 
address the annual dinner, April 24. Among 
those scheduled to preside at the various ses- 
sions (mornings, April 24-25) are E. E. Sylves- 
tre, Knox Reeves Adv.; Earle Ludgin, Earle 
Ludgin & Co.; Henry M. Stevens, J. Walter 
Thompson Co. and convention vice chairman, 
and Henry G. Little, Campbell-Ewald Co. 

Events of the last two days of the meeting — 
April 24-25— will be open to invited advertiser 
and media guests, but total attendance will be 
limited to 550. 

Afternoons will be open for sports and re- 
creation with a golf tournament a highlight. 
Luncheon, reception and a golf tournament are 
scheduled for the ladies. Mrs. John P. Cunning- 
ham is chairman of the Ladies' Committee. 



Nebraskans Meet May 22 

NEBRASKA Broadcasters Assn. has scheduled 
its annual state convention for May 22 at the 
Clarke Hotel, Hastings, Bob Thomas of WJAG 
Norfolk, secretary-treasurer, has announced. 



Page 44 • April 6, 1953 



Broadcasting • Telecasting 



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April 6, 1953 • Page 45 




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Doherty Warns TV Men 
Of Personnel Scarcity 

DIFFICULTY of finding trained TV personnel 
at a reasonable wage scale was pointed out to 
Florida TV applicants by Richard Doherty, 
NARTB vice president and director of em- 
ployer-employe relations, at the first Florida 
Television Conference at WTVJ (TV) Miami 
March 27-28. 

Sixty-eight TV applicants were represented 
at the sessions. Mitchell Wolfson, WTVJ presi- 
dent, called the conference to enable Florida 
television men to exchange information and 
experience. 

Guest speakers with Mr. Doherty were H. 
Preston Peters, Free & Peters Inc., and Forrest 
Thorpe, Southern Bell Telephone & Telegraph 
Co. 



GOLF TO SEND OFF 
NARTB ACTIVITIES 

NARTB's convention week in Los Angeles 
will open Monday, April 27 although the formal 
management conference program will start two 
days later. 

Date of the annual NARTB golf tournament 
for the B*T silver cups will be Monday, the 
27th. Convention registration will open the same 
day. The golf tournament will be held at Wil- 
shire Country Club, 301 N. Rossmore Ave., 
Los Angeles. 

Following custom, the tournament will be 
a blind bogey competition. Cups will be 
awarded for low net and low gross. Play will 
start at 10 a.m. A bus will leave the Biltmore 
Hotel at 9 a.m. Entries may be submitted to 
the Washington or Los Angeles office of B*T, 
or other bureaus. Maury Long, B*T busi- 
ness manager, is in charge of the tournament. 

Announcement was made last week by Clair 
R. McCollough, Steinman Stations and chair- 
man of the NARTB Convention Committee, 
that registration has been moved from Tuesday 
to Monday, the 27th. Pre-convention regis- 
trations indicate that many of the conven- 
tioneers will arrive in Los Angeles the April 
25-26 weekend. 

Events scheduled Tuesday, the 28th, include 




RICHARD DOHERTY, NARTB vice president 
and director of employer-employe relations, 
addresses Florida Television Conference. 



a business meeting of the NARTB television 
membership. Several new TV board members 
will be elected at that meeting. FM session 
will be held that morning and the annual 
equipment-service exposition will open at the 
same time. 

Broadcast Advertising Bureau will hold a 
Tuesday afternoon meeting open to all broad- 
casters. 

NARTB TV Code Enforcers 
Set Meeting April 23-24 

NARTB's TV Code Review Board, directing 
body in charge of television code enforce- 
ment, will meet April 23-24 at the San Marcos 
Hotel, Phoenix, prior to the NARTB Los 
Angeles convention, according to John E. 
Fetzer, WKZO-TV Kalamazoo, Mich., board 
chairman. 

The board will review enforcement progress 
and hear a report by Ed Bronson, director 
of TV code affairs. 

NARFD Plans Sales Talks 
At Regional Meet in K.C. 

NATIONAL Assn. of Radio Farm Directors 
will hold an all-day regional Radio and TV 
Farm Sales Presentation next Monday at the 
Hotel Muehlebach, Kansas City, Mo. NARFD 
has sent invitations to advertising managers 
of 65 firms "who have not been using much 
farm radio or TV but should be in the fold." 

Scheduled to talk are Mai Hansen, WOW- 
AM-TV Omaha, NARFD president; Charlie 
Smith, research representative, WCCO Minne- 
apolis; Sandy Saunders, WKY Oklahoma City; 
Sam Schneider, KVOO Tulsa, past NARFD 
president; George Higgins, vice president-man- 
aging director, KMBC Kansas City, Mo.; Leo 
B. Olson, advertising manager. DeKalb Agricul- 
tural Assn. Inc., DeKalb, 111.; Chuck Worcester, 
WMT Cedar Rapids, past NARFD president, 
and Jack Jackson, KCMO Kansas City, Mo., 
NARFD vice president. 

A panel, "How to Reach the Farm Market," 
will feature: Chairman Herb Plambeck, WHO 
Des Moines, past NARFD president; Gale 
Blocki Jr., midwest sales director, BAB; Chuck 
Calkins, radio-TV director, Conklin-Mann & 
Son, New York; B. S. Graham, manager, Cen- 
tral Oklahoma Milk Producers Assn., and 
Maurice Johnson, vice president-sales manager, 
Staley Milling Co., Kansas City. 

Other stations to be represented: KMMJ 
Grand Island. Neb.; KXXX Colby. Kan.: KFAB 
Omaha; KFEQ St. Joseph; WIBW Topeka; KSOO 
Sioux Falls, S. D.; KMMO Marshall, Mo.; KOA 
KLZ Denver; WNAX Yankton, S. D., and KMA 
Shenandoah, Iowa. 



BAB Adds Pinkerton, Lawsky 
In Expansion Staffing 

IN LINE with an expanded operation to service 
a new all time high in membership, BAB an- 
nounced last week the addition of Jane Pinker- 
ton and Arnold Lawsky to the New York staff, 
starting this month. 

Miss Pinkerton, Chicago Bureau news editor 
of B*T for the past two years and a staff writer 
since 1948, will join BAB's national promotion 
staff on April 15. She will edit the BAB Radio 
Advertising Newsletter and also will work as 
"case history" reporter and presentation writer. 

Mr. Lawsky, production assistant at Sherman 
& Marquette, New York, for the past five 
years, joined the production department of 
BAB in a similar capacity. He will be assistant 
to William L. Morrison, assistant secretary- 
treasurer of BAB. 



RECORDING CHANGE 
REQUEST EXPECTED 

NEW recording standards designed to bring 
technical elements of reproduction in line with 
progress in the art will be submitted to the 
NARTB Recording & Reproducing Standards 
Committee at a meeting set April 28 at the 
Hotel Biltmore, Los Angeles. 

Neal McNaughten, NARTB Engineering 
Dept. manager and chairman of the committee, 
will preside at the meeting, a convention week 
event. 

First change in the NARTB recording curve 
in a decade will be proposed to the committee, 
whose extensive research before and during 
World War II brought uniformity out of chaos 
in the sound-reproduction processes and in the 
equipment employed. A disc subcommittee 
headed by K. R. Smith, Allied Record Mfg. 
Co., will propose that the disc curve be changed 
from 100 to 75 microseconds (us/s). 

This change, based on long subcommittee 
study, will reduce the pre-emphasis on higher 
frequencies. Originally this pronounced pre- 
emphasis was required to overcome noise in 
recording material. The new hot-stylus cutting 
of masters, improved vinyl products and smaller 
grooves permit less pre-emphasis without loss of 
quality. Listeners should notice no difference, 
it was explained, nor will present libraries be 
affected. 

NARTB plans to express the factor in mathe- 
matical terms instead of on graph paper. This 
is expected to permit easier design of equalizers. 

Included in the proposed new standards are 
45 rpm recordings. 

The magnetic tape subcommittee, headed by 
W. E. Stewart, RCA, will recommend standards 
with a 50 us/s pre-emphasis at 15 inches per 
second. This will remove one of the most 
serious problems in tape recording — lack of pre- 
emphasis uniformity between stations. It is ex- 
pected to speed up development of tape libraries. 

The committee has not yet taken up stand- 
ards for magnetic tape TV recording, awaiting 
development of the art. 



4-A's Chapter Elects Witt 

HARRY W. WITT, manager, Calkins & 
Holden, Carlock, McClinton & Smith Inc., Los 
Angeles, has been elected chairman of the 
Southern Calif. Chapter, American Assn. of 
Adv. Agencies. Other new officers are Norton 
W. Mogge, president, Mogge-Privett Inc., vice 
chairman, and Charles E. Lasher, copy chief. 
Young & Rubicam Inc., secretary-treasurer. 
Robert M. Hixson, president, Hixson & Jorgen- 
sen Inc., was elected to the board of governors. 



BAB Tells Success Story 

HOW radio advertising helped develop 
a $2 million-a-year retail furniture busi- 
ness is described in a new BAB presenta- 
tion distributed to members last week. 

Titled "Music Hath Charms . . . and 
Sells Furniture, too — on Radio," the 
eight-page booklet outlines the success 
story of P. I. Nee Furniture Co. of 
Washington. Noting radio has accounted 
for 60% of the firm's advertising budget 
yearly since 1938, the presentation des- 
cribes the evening music program, The 
Nee Hour of Dreams, and discusses ra- 
dio's contribution to the company's 
growth. 

BAB's booklet quotes Maury L. Nee, 
treasurer of the firm, as saying: 

"To us, radio means potentially 100% 
penetration of our market area. It means 
an attractive program framework for our 
messages — a framework that can't be 
duplicated in any other medium: Music 
— that you can close your eyes and listen 
to — 430% increase in business during the 
period we've used radio — no wonder 
we're sold on it." 



Page 48 • April 6, 1953 



Broadcasting • Telecasting 



WICHITA FALLS' TEXAS 



CHANNEL 3 



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Broadcasting • Telecasting 



April 6, 1953 • Page 49 



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GOVERNMENT 



SENATE CONFIRMS DOERFER 
AS FCC'S NEW GOP MEMBER 

Republicans gain Commission member and are closer to assuming 
control. When current Chairman Walker leaves FCC, Republicans 
will have certain majority. Speculation still high on appointment 
of new Chairman. 



FOR THE first time since it was established 19 
years ago, th2 FCC stands on the threshold of 
being Republican controlled, following Senate 
confirmation last week of Commissioner-desig- 
nate John C. Doerfer, former Wisconsin Public 
Service Commission chairman [B®T, March 30, 
23]. 

Actually, the Republicans will have a three- 
to-three stand-off with Democratic members of 
the Commission until a successor vo Democratic 
Chairman P^uil A. Walker is named and seated. 
Mr. Walker's term runs to June 30, and every 
indication is that he will be permitted to fill out 
his third term. 

Last year Mr. Walker reached the statutory 
retirement age of 70, but President Truman by 
executive order waived the retirement require- 
ment until the completion of his term. 

Mr. Doerfer breezed through a Senate Com- 
merce Committee hearing in apple-pie order, 
was approved unanimously by the committee 
last Wednesday and confirmed by the Senate 
the next day. It is expected Mr. Doerfer will be 
sworn in this week. 

He will replace Comr. Eugene H. Merrill, 



Utah Democrat, appointed by President Truman 
to fill the term of former Comr. Robert F. 
Jones who resigned last year. Mr. Merrill's re- 
cess appointment terminates when Mr. Doerfer 
takes the oath of office. Mr. Doerfer will serve 
until June 30, 1954. Reappointment for a new 
seven-year term from that date seems assured. 

Commission Balance 

Although the addition of Mr. Doerfer to the 
Commission evens the number of Republican 
and Democratic Commissioners, it is believed 
that Independent Comr. Edward M. Webster, 
former assistant chief engineer and ex-Coast 
Guard chief communications officer, will line up 
with the Republican team — Rosel H. Hyde, 
Idaho Republican and former FCC general 
counsel; George E. Sterling, Maine Republican 
and former FCC chief engineer, and Mr. 
Doerfer. However, Mr. Webster is noted for 
pursuing an independent course, and therefore 
there may be keen competition for his vote 
from the Democratic members — Mr. Walker, 
Oklahoma; Robert T. Bartley, Texas, and Miss 
Frieda B. Hennock, New York. 

Choice of a new chairman of the Commis- 



sion, who can be named at will by the President, 
still seems uncertain. 

Those who take the view that Mr. Doerfer 
will get the nod point to President Eisenhower's 
appointment of Washington attorney Edward 
F. Howrey io the Federal Trade Commission 
and his almost immediate designation as chair- 
man following Senate confirmation a few weeks 
ago. 

Hyde's Stock Rises 

But during the last week the stock of Mr. 
Hyde — who has been prominently mentioned 
for the chairmanship ever since the Nov. 20 
election results — began to rise again. White 
House officials were told, it was said, that only 
through Mr. Hyde's elevation could the FCC 
be assured of a Republican majority in re- 
organizing that agency. This is based on the 
assumption that Mr. Hyde, with his 25 years 
experience in communications regulation, could 
move more effectively sooner than Mr. Doerfer, 
a newcomer to the field. 

At the Senate hearing on the nomination, 
Mr. Doerfer had the support of both Wisconsin 



Senators, Republicans Alexander Wiley and 
Joseph R. McCarthy. Sen. Wiley appeared 
personally for the nominee and described Mr. 
Doerfer's "distinguished career" and "great 
accomplishments" as a member and as chair- 
man of the Public Service Commission of Wis- 
consin. 

Sen. Wiley was followed by Wisconsin Gov. 
Walter J. Kohler who praised Mr. Doerfer's 
integrity and conscientiousness, and spoke 
highly of his ability to expedite matters. 

This brought a remark by Sen. Charles W. 
Tobey (R-N. H.), chairman of the Senate Com- 
merce Committee, that the FCC was the 
"weakest commission in Washington" in this 
respect. Sen. Edwin C. Johnson (D-Colo.) re- 
joined that perhaps it was Congress' fault, for 
not giving the Commission enough funds to 
hire "sufficient hearing teams." 

Forthright, youthful appearing Mr. Doerfer 
— he's 48 — obviously impressed the Senators. 
Since there is no TV in his home market he 
admitted he did not own a TV set and thus 
had no firm convictions on educational TV 
cr color TV. He also made it plain that he 




FCC Commissioner-designate John C. Doerfer 
appears before the Senate Interstate & For- 
eign Commerce Committee hearing on his 
nomination. 



came from a strong Democratic family and had 
actually run for the Democratic nomination for 
state senator — but unsuccessfully. 

Switched Allegiance 

He explained that after President Roosevelt's 
Supreme Court "packing" plan, he switched his 
allegiance to the Republican party, and that he 
had actively supported Wendell L. Willkie in 
1940. He has since then considered himself a 
Republican, although not affiliated with any 
political party, he stated. 

Bulk of the hearing on Mr. Doerfer's nom- 
ination was an exchange of views among com- 
mittee members on educational television, and 
the surprise announcement by Sen. Tobey that 
the Senate Commerce Committee would hold 
hearings on the subject "in 10 days" (see 
separate story on page 58). 



House Group Bars Media 
From L. A. Red Hearings 

ALL news media will be barred from the House 
Un-American Activities subcommittee's closed 
sessions in Los Angeles starting today (Monday) 
when many witnesses who objected to being 
televised at the earlier open hearings will testify. 
Rep. Donald L. Jackson (R-Calif.), who will 
preside, last week said the anonymity requested 
by these witnesses should extend to all media. 

Two "friendly" witnesses last week were 
Dwight Hauser, ABC radio writer-director, and 
Roy Erwin, freelance actor-writer-sound effects 
man. 

Discipline Contemplated 

Disciplinary action against Jody Gilbert, ra- 
dio-TV actress, and Libby Burke, TV dancer, 
and any other member of the American Federa- 
tion of Television and Radio Artists who re- 
fused to cooperate at the hearings, will be de- 
termined next Monday (April 13) by the board 
of AFTRA's Los Angeles Local. 

"Unfriendly" witnesses will face charges of 
conduct prejudical to the welfare of AFTRA 
under a new ruling adopted by the local last 
month [B*T, March 16]. Those being dis- 
ciplined will have the right to a hearing and 
appeal to the membership, the national board 
or convention. 




SENATE Commerce Committee interrogates Ohio), Charles W. Tobey (R-N. H.), chairman; 

Wisconsin Republican John C. Doerfer, (seated Edwin C. Johnson (D-Colo), and Lester C. Hunt 

front center, back to camera). Facing Mr. (D-Wyo.). Man seated next to Mr. Doerfer and 

Doerfer are (I to r) Sens. John W. Bricker (R- facing camera, is transcribing proceedings. 



Page 52 • April 6, 1953 



Broadcasting • Telecasting 



1 




*f * — ye„ on Ap r„ 2 , , 953 . 

The audience of Radio WOW is now 100 oon 4 ;> 

history ^ ,0 ° kS " ^ tfe ^ » bilUngs thc stJtion , 



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1- 590 kilocycles, 5,000 waits. Radio Wowv /k a 
transmitter delivers a strong clear siSLk i a"™ ECA) 
near ly 200 m,,es in al. direcci™ fro^t ^ ^ "'^ fof 

2- Programming. An NBC affiliate for 26 vear, Th ,. , 
programs. Radio WOW's emnhasK ,,„ T, I ' fmeSt local 
nationally recognized and r^pe' te d NeWS Se ™« is 

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Broadcasting • Telecasting 



April 6, 1953 » Page 53 



ROCHESTER SHARING DELAYED; 
EIGHT NEW UHF PERMITS GRANTED 



In a legal move, Gordon Brown 
tiveness of the share-time grant 

PLUNGING deeper into the legal convulsions 
which confront the industry over the right to 
protest non-hearing TV grants under Sec. 309(c) 
of the Communications Act, FCC last week 
postponed the effective date of its new share- 
time permits for vhf Ch. 10 at Rochester, N. Y. 
[B»T, March 16]. 

Heeding the protest of Gordon Brown, opera- 
tor of WSAY Rochester, FCC stayed effective- 
ness of the Ch. 10 share-time authorizations 
made to WHEC and WVET there and desig- 
nated their applications for hearing "at a time 
and place, and upon appropriate issues, to be 
designated by further order of the Commis- 
sion." 

An "expedited" hearing is called for under 
the terms of the new protest rule, Sec. 309(c), 
a McFarland Act amendment to the radio-TV 
law. To be considered, a protest must be filed 
within 30 days of a TV grant. Once a protest 
is filed, FCC must act upon it within 15 days. 

Both WHEC and WVET had been competi- 
tors for vhf Ch. 10. They obtained their grants 
upon submission of the share-time proposal in 
order to avoid lengthy comparative hearing. 

Mr. Brown, charging FCC acted too quickly 
on the share-time proposal, protests that his 
newly-filed Ch. 10 application is entitled to 
consideration. 

His complaint, only one of several filed 
against new non-hearing TV grants under the 



KV0S-TV 



CHANNEL 
72 

n the upper 



Serving ° ^ri^oiumbla area 
*«°'L* r±lWu. S. TV station. 



KV0S 



10 00 WATTS 
790 K C 

5 00 WATTS 
560 K C 





flip Iff iff ' 

IS ' 

ill^SIH 



Here's 55.4Z of 
WASHINGTON STATE'S 
CASH FARM INCOME 



is successful in staying the effec- 

to WHEC and WVET in Rochester. 

terms of Sec. 309(c), stems from the precedent 
case involving WGRD Grand Rapids, Mich., 
and its economic objection to the uhf Ch. 35 
grant at Muskegon, Mich., to Versluis Radio 
& TV Inc. 

FCC first denied the WGRD complaint, but 
later reversed itself after consultation with the 
U. S. Attorney General and ruled WGRD is a 
"party in interest" under Sec. 309(c) [B*T, 
March 30]. The Versluis application is set for 
hearing April 22 in Washington, the Ch. 35 
grant being stayed pending outcome. 

Concurrently, FCC last week issued permits 
for eight new uhf stations, including one for 
uhf Ch. 27 at Rochester to Genesee Valley 
TV Co., a merger of two former competitors 
for Ch. 27 [B*T, March 30]. They are WRNY 
Rochester and Schine Chain Theatres, 55% 
owner of WPTR Albany. Each acquires half- 
interest in the new permittee. 

Construction permits were issued to the fol- 
lowing: 

Alexandria, La. (City priority Group A-2, No. 
131) — Barnet Brezner (general contractor), 
granted uhf Ch. 62, effective radiated power 
21.5 kw visual and 11.5 kw aural; antenna 
height above average terrain 640 ft. 

Lewistown, Pa. (Group A-2, No. 380) — Lewis- 
town Bcstg. Co. (WMRF), granted uhf Ch. 38, 
ERP 21.5 kw visual and 11 kw aural; antenna 
1,020 ft. 

Tulare, Calif. (Group A-2, No. 419)— Sheldon 
Anderson (KCOK), granted uhf Ch. 27, ERP 
105 kw visual and 59 kw aural; antenna 690 ft. 

Marion, Va. (Group A-2, No. 708) — Mountain 
Empire Bcstg. Corp. (WMEV), granted uhf Ch. 
50, ERP 110 kw visual and 60 kw aural; an- 
tenna 1,600 ft. 

New Brunswick, N. J. (Group B-l, No. 138)— 
Home News Pub. Co., granted uhf Ch. 47, ERP 
87 kw visual and 49 kw aural; antenna 430 ft. 

New Orleans, La. (Group B-4, No. 184) — 
CKG TV Co. (WMRY), granted uhf Ch. 26, 
ERP 100 kw visual and 54 kw aural; antenna 
330 ft. 

New Orleans, La. (Group B-4, No. 184) — 
Community TV Corp., granted uhf Ch. 32, ERP 
85 kw visual and 48 kw aural; antenna 470 ft. 

Rochester, N. Y. (Group B-4, No. 191)— Gen- 
esee Valley TV Co. (merger of WRNY and 
Schine Chain Theatres bids), granted uhf Ch. 
27, ERP 265 kw visual and 135 kw aural; an- 
tenna 440 ft. Comr. Frieda B. Hennock favored 
letter of further inquiry. 

Post-Thaw Grants 333 

The eight new station permits increase post- 
thaw grants to 333 and the total outstanding 
U. S. TV station authorizations to 441. A total 
of 154 stations is operating commercially. 

In other actions last week, FCC denied the 
petition of Hearst Corp. for rehearing and dis- 
missed the Hearst application for vhf Ch. 10 at 
Milwaukee. Ch. 10 was reserved for educa- 
tional use by the Sixth Report and Order, FCC 
noted, hence the channel is no longer available 
for commercial use. Operator of WISN Mil- 
waukee, Hearst went through hearing for TV 
there in 1948 but the freeze was imposed be- 
fore a decision was rendered. FCC concluded 
Hearst was uniformly treated by the Sixth Re- 
port. 

In a concurring statement, Comr. Robert T. 
Bartley commented that to delay a ruling would 
provide no solution. "Even if we should allow 
the application to remain on file after recon- 
sideration of the allocation for Milwaukee, we 
could not, in fairness, refuse to consider any 



other commercial applicant for Ch. 10," he 
said. 

Comr. Rosel H. Hyde dissented, stating the 
bid should not be dismissed "without an op- 
portunity to re-examine the allocation of fa- 
cilities to the Milwaukee area." 

FCC also finalized its proposed allocation of 
uhf Ch. 75 to Patchogue, N. Y. [B«T, Jan. 5]. 
The channel is sought by WALK there. Comr. 
Bartley dissented "in view of the possibility of 
arriving at a more efficient use of the spec- 
trum." 

The Commission denied petitions of WCAE 
Pittsburgh and WHIS Bluefield, W. Va., and 
finalized its proposal to assign vhf Ch. 4 to 
Fayetteville, W. Va., requested by WOAY Oak 
Hill, W. Va. [B*T, Feb. 21]. Offset carrier re- 
quirement for reserved Ch. 4 at Chapel Hill, 
N.C., is changed to plus. 

On petition by the Western Massachusetts 
Educational TV Council, Amherst, Mass., the 
Commission proposed rule-making to assign 
vhf Ch. 8 to Amherst and uhf Ch. 80 to 
North Adams, Mass., both to be reserved for 
noncommercial, educational use. Comments 
are due April 20. 

The Commission denied a petition by Storer 
Broadcasting Co. to reconsider on the merits 
FCC's ruling that Storer must chose between 
pending TV . bids at Miami and Wheeling 
[B»T, Feb. 2]. FCC, however, decided to 
withhold any further action for seven days on 
TV bids in conflict with Storer's applications 
both in Miami and Wheeling-Steubenville so 
that Storer may elect which bid it will prose- 
cute. Ch. 10 is involved at Miami; Ch. 9 at 
Wheeling-Steubenville. 

FCC ruled earlier that since Storer already 
operates four TV stations, it could apply for 
only one more in view of the five-station limit. 
This is considered a precedent decision, since 
the multiple ownership rule heretofore has not 
been applied to applications. 

Storer, meanwhile, has purchased WBRC- 
AM-TV Birmingham for $2.4 million, subject 
to FCC approval, and is expected to drop both 
its Miami and Wheeling bids [B*T, March 30]. 

Other Protests 

Other than the TV-grant protests by Mr. 
Brown and WGRD Battle Creek, FCC has re- 
ceived protests to its authorizations for uhf 
Ch. 46 at Durham, N. C, and vhf Ch. 8 
(share-time permits) at Salinas-Monterey, 
Calif., filed respectively by WSSB Durham and 
KICU (TV) Salinas, new uhf Ch. 28 grantee 
[B»T, March 30]. Both complaints were filed 
pursuant to Sec. 309(c). 

T. E. Allen & Sons Inc., the Ch. 46 grantee 
at Durham, comprising a merger of T. E. Allen 
& Sons and WTOB Winston-Salem, former 
competitors for the channel, told FCC last 
week that WSSB's protest specifies no issues 
and does not meet technical requirements of 
Sec. 309(c), hence it is not a "party in interest." 
Allen asserts that WSSB's application for Ch. 
46 was untimely and asks the Commission to 
affirm the FCC secretary's action returning the 
bid to WSSB. 

The Chief of FCC's Broadcast Bureau also 
tendered an affidavit by Joseph N. Nelson, 
chief of his TV Facilities Division Application 
Branch, refuting certain allegations of WSSB 
about telephone conversations on the status of 
the Allen application and WSSB's proposal to 
file. 

KM BY-TV Monterey and KSBW-TV Salinas, 
new share-time Ch. 8 grantees, charged KICU's 
"letter of protest" was filed too late, is without 
merit and is not in proper form for consider- 
ation. 



Page 54 • April 6, 1953 



Broadcasting • Telecasting 



THE 
WINNER 



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BLOOD BOOSTER 
CONTEST 



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Broadcasting • Telecasting 



April 6, 1953 • Page 55 



GOVERNMENT 



PUBLIC COLOR TV BY CHRISTMAS 
IS PREDICTED BY WOLVERTON 

House Commerce Committee Chairman Wolverton believes public 
color TV will be available early if NTSC's system lives up to promises 
and "FCC cooperates." FCC Chairman Walker calls for caution in 
scrapping the current system in favor of a new one but thinks any 
new hearing could be shortened. 



NTSC Tests 

COLOR TV tests with the compatible 
National Television System Committee 
standards are under way now with the 
following participants: WNBT (TV) New 
York, WPTZ (TV) Philadelphia, and the 
experimental transmitters of General 
Electric, Syracuse; Zenith Radio Corp., 
Chicago, and Allen B. DuMont Labs., 
New York. Tests are run when and as 
needed. 



COLOR TV by Christmas. That is House 
Commerce Committee Chairman Charles A. 
Wolverton's prediction "if the National Tele- 
vision System Committee fulfills its optimistic 
promises and the FCC cooperates." 

The New Jersey Republican hazarded that 
guess when asked his idea on when color TV 
for the public might arrive, following last week's 
testimony by FCC Chairman Paul A. Walker 
before the House committee investigating the 
status of color television [B*T, March 30, 
23]. 

At the same time. Rep. Wolverton said the 
committee might ask additional manufacturers 
to testify in order that it can get more informa- 
tion on the "industrial and commercial" aspects 
of polychrome video. The committee has 
heard representatives of RCA, CBS-Columbia, 
DuMont, GE and NTSC. 

Demonstrations Next Week 

This, he said, would be considered after the 
Committee's visit to Princeton and New York 
April 14-15 to view comparative demonstra- 
tions of the NTSC and CBS systems. The 
committee also hopes to view RCA's receiver 
and tube developments and Chromatic Tele- 
vision's tri-color tube (the Lawrence tube). 

Still unanswered is whether the Senate Com- 
merce Committee intends to move into the 
color TV arena. General impression is that it 
will not — provided the House Committee's ac- 
tivities result in the public getting color video 
in reasonable time. 

View of Sen. Edwin C. Johnson (D-Colo.), 
whose open letter to Senate Commerce Com- 
mittee Chairman Charles W. Tobey (R-N. H.>. 
sparked the current congressional interest in 
multi-hued video [B»T, March 16], is that 
there might be no need for the Senate to "plow 
the same ground" if the House Committee is 
successful in "giving the public color." 

"If the House Committee accomplishes that," 
the Colorado Democrat said, "I'll say amen and 
glory be." 

Some observers have thought the Senate 



might move into the realm of facets touched 
upon by the House Committee — origin of NPA 
Order M-90 which effectively banned the pro- 
duction of color TV receivers, the organization 
of NTSC and the Justice Dept.'s investigation 
of the electronics manufacturing industry. Sen. 
Johnson's observation was that most of this 
was "water over the dam" and he questioned 
whether anything could be gained by it. 

Essence of Chmn. Walker's testimony before 
the House committee was that the Commission 
must be cautious before approving a new color 
TV system and scrapping the field sequential 
approved system. However, he said he thought 
that any future hearing could be shortened 
considerably. 

". . . Any system of color television which 
is to be with the public for years," Mr. Walker 
urged, "merits the most serious governmental 
deliberation. These deliberations should not 
and need not be interminable, but they should 
assure the public that all persons having a 
worthwhile contribution to make to a correct 
answer should have the opportunity to be 
heard." 

'Don't Let Public Decide' 

This also was his answer to the RCA recom- 
mendation that the FCC immediately authorize 
the compatible NTSC standards and "let the 
public decide." He called the suggestion "fun- 
damentally unsound." 

Authorization of multiple standards would, 
Mr. Walker declared, "completely destroy the 
fundamental competitive basis upon which 
broadcasting was intended by Congress to op- 
erate . . . each [station] would have in effect a 
monopoly of the attention of its audience . . . 
public choice from among several color sys- 
tems becomes a snare and a delusion ... it 
deprives the public of the real freedom of 
choice in programming which is the cornerstone 
of our American system of broadcasting." 

Mr. Walker defended the FCC's choice of the 
CBS-sponsored field sequential system in 1950 
as the only one that "measured up to those 



standards [criteria for color TV]". He called 
attention to the FCC 1950 FCC report which 
said that "compatibility is too high a price to 
put on color." He added: "It [the field sequen- 
tial system] and it alone afforded an available, 
adequate, simple and relatively inexpensive 
method of securing color television." 

In answer to Dr. W. R. G. Baker, GE Elec- 
tronics Div. vice president and chairman of 
NTSC, who asked that the FCC cooperate more 
fully with the NTSC group, Mr. Walker re- 
counted the liaison already established between 
the government agency and the manufacturers' 
committee. 

The FCC chairman also explained that ex- 
perimental rules of the Commission applied to 
all services, not only to color television. Dr. 
Baker had complained that the FCC's regula- 
tions made it impossible to test NTSC color 
signals during regular programming hours. Mr. 
Walker assured the House committee that the 
FCC would be sympathetic if applications for 
such experimental tests were submitted. Mr. 
Walker also revealed that only three out of 26 
original applications for authorization to test 
NTSC color system had been turned down. 

Not only does the law require the Commis- 
sion to take certain steps in matters involving 
rule changes, Mr. Walker pointed out, but the 
Commission must be certain that any standards 
it approves meet the tests of practicality. 

Any new hearing should not take as long 
as the 1949-50 color hearing, he said. The 
Commission would not be "starting from 
scratch," he said. If there is only one pro- 
ponent, he declared, the hearing should not 
take too long. 

The FCC had nothing to do with NPA Order 
M-90, Mr. Walker said. It was not consulted, 
he added. In response to a question, Mr. 
Walker said he would have recommended 
against the issuance of the order, unless he was 
convinced by NPA officials that it was required 
because of the materials situation. 

In response to a question from Rep. Wolver- 
ton as to when he thinks color TV might be 
available to the public, Mr. Walker replied: "I 
wish we knew, Mr. Chairman, I wish we knew." 

He said he agreed with Dr. Baker that NTSC 
should be permitted to test its proposed sys- 
tem and that the four to six months for testing 
"seems" reasonable. He agreed that the Com- 
mission could, on its own motion, institute pro- 
ceedings, but he felt that it would be best for 
the move to come from the industry. He also 
said in reply to a question that he did not think 
the industry in asking for time to complete 
tests was trying to delay color TV. 



FCC Reports to Congress 

FCC submitted its third monthly report on 
pending applications to Congress last week, 
listing uncontested pending applications 90 days 
or older and hearing cases which were com- 
pleted six months or more. Report is required 
by the provisions of the McFarland Act, which 
went into effect last July. 

Broadcasting • Telecastinc 




FCC CHAIRMAN Paul A. Walker was flanked Curtis B. Plummer, chief, Broadcast Bureau; 

by advisers before House Commerce Committee. Mr. Walker, and Edward W. Allen Jr., chief 

L to r: Benedict P. Cottone, general counsel; engineer. 

Page 56 • April * 1953 



Still a Growing Boy! 



We think we know what's happening to 
radio. We know we know what's 
happening to WSM. It's showing a very 
healthy growth, thank you. For proof we 
offer the comparison (right) and the latest 
Nielsen Coverage Study Map below. 

Irving Waugh or any Petry Man will be 
happy to show you the complete Nielsen 
Coverage Study. Better see it before you 
make any advertising plans for the 
Central South. 




Broadcasting • Telecasting 



April 6, 1953 



Page 57 



SENATE TO HEAR 
EDUCATIONAL TV 

During hearing on John C. 
Doerfer's nomination to FCC, 
Sen. Tobey announces that the 
Commerce Committee soon 
will look into educational TV. 

HEARING on educational TV, April 16, was 
announced by Senate Commerce Committee 
Chairman Charles W. Tobey (R-N.H.) during 
discussion on reserved channels at the hearing 
on the nomination of John C. Doerfer, Wis- 
consin Public Service Commission chairman, 
to be a member of the FCC. 

Promise for the hearings came from Sen. 
Tobey, when discussion among Sens. John 
Bricker (R-Ohio), Edwin C. Johnson (D-Colo.), 
John Marshall Butler (R-Md.) and others 
waxed warm. 

Discussion started when Sen. Bricker asked 
Mr. Doerfer whether he was in favor of re- 
serving channels for educational television. If 
educational institutions lose this opportunity, 
Sen. Bricker said, they may never recover 
"these losses." 

Suggestion that educational institutions work 
with existing commercial stations was broached 
by Sen. Butler. The "freshman" Maryland 
Senator thought that educational programs can 
be worked in on regular stations, "not dedi- 
cated stations." 

Force Stations to Give Time 

Belief that the answer lay in giving the 
FCC authority to force commercial stations 
to devote a certain portion of their time for 
education was voiced by Sen. Johnson. The 
ranking Democrat on the Senate Commerce 
Committee referred to a proposal he had made 
during the course of the FCC's TV freeze. He 
said not many educational institutions have the 
funds and skills to put on good educational pro- 
grams and run stations. 

Sen. Lester C. Hunt (D-Wyo.) suggested 
that educational television reservations be han- 
dled on a case by case basis. That is, he 
said, in Wyoming where schools and colleges 
cannot afford to run their own stations, they 
should be given time on commercial stations; 
in Ohio where educational institutions can 



and desire to run their own stations, they 
should be given that opportunity. 

Sen. Bricker declared that educational tele- 
vision has "great possibilities" to get the "very 
best programs" to the public. Reservation of 
TV channels for education, the Ohio Senator 
said, will give educators a chance to have 
their own stations. 

"I don't want to see this great facility taken 
over entirely by educational institutions," he 
said, "but I feel strongly we are passing up 
one of the great opportunities in the educational 
field if we don't reserve channels for them." 

Sen. Bricker was the author in the 82nd 
Congress of a bill (S J Res 28) directing the 
FCC to make a study of educational television 
and reserved non-commercial -channels. 

* 

Sees Commercial Monopoly 

Sen. Butler foresaw the possibility of a com- 
mercial monopoly in instances where only two 
channels were available for a community — 
one educational and one commercial. 

At this point Mr. Doerfer managed to 
answer Sen. Bricker's original question. Mr. 
Doerfer said he did not know enough about 
the subject, was inclined "to approach the 
question "cautiously" and would reserve judg- 
ment until he understood the situation better. 

When the FCC issued its end-of-freeze re- 
port last year [B°T, April 14, 1952], it 
placed in reserved status for one year 242 
channels for educational, non-commercial sta- 
tions. Thus far it has granted 14 educational 
applications and has 43 on file pending action. 
On June 2, requests for change of these re- 
servations to commercial usage will be en- 
tertained by the Commission. On that date, 
freeze on any changes in allocation table will 
be lifted. 



Stanton's View 

FIRST OPPOSITION to FCC chairman 
Paul A. Walker's opinion that networks 
should be licensed, expressed to the 
House Commerce Committee last month 
[B»T, Feb. 23], has been sounded by 
CBS President Frank Stanton. Appear- 
ing before the same committee, which 
is investigating the status of color tele- 
vision, Mr. Stanton was asked about his 
views regarding licensing of networks. 
He said he did not believe it was neces- 
sary, particularly since the FCC exerted 
an influence over networks through its 
control of the licenses of the networks' 
owned and operated stations. 

In a clarification of Mr. Walker's views 
on network licensing, the FCC chairman 
two weeks ago read a statement" sub- 
scribed to by the entire Commission 
which stated that a study of network 
operation should be undertaken first, 
after which a recommendation that net- 
works be licensed might be made [B # T, 
March 16]. 



Mountaintop-High Power TV 
Urged for Montana by Craney 

TELEVISION coverage of Montana's vast areas 
by several high-power mountaintop transmitters 
was proposed to the FCC last week by E. B. 
Craney, treasurer of Television Montana, in 
withdrawing an application for Ch. 3 in Great 
Falls. 

Mr. Craney is president of KXLY-TV 
Spokane and operates a group of northwest 
radio stations. He is a principal in KXLF 
Butte, which has received a Ch. 6 TV grant 
[B*T, March 9]. 

Recently Television Montana called a con- 
ference of Montana TV applicants to discuss 
the chance of getting FCC approval of high- 
power mountaintop stations on a group basis, 
with dominance avoided through limitation of 
stock ownership in any one person or group. 

The plan would bring TV service to most of 
the people of Montana rather than serve only a 
few in centers of population, according to Mr. 
Craney, making the state a single market de- 
sirable to national advertisers and thus attract- 
ing top programs. 

Mr. Craney told FCC the plan "would have 
the possible drawback of instituting a state 
rather than a community TV system but for a 
state of such wide area and few people this 
would probably prove a boon rather than a 
drawback." The plan has been abandoned for 
lack of cooperative interest, he said. 

Television Montana is going ahead with its 
Butte CP plans but may again ask a change in 
transmitter site, he said. As to Great Falls, 
he said a grant has been made to others (KFBB- 
TV, Ch. 5 ) and the Television Montana applica- 
tion is tied up and will have to go to hearing. 



KGKL SURRENDERS 
VHF CH. 3 CP 

THE FIRST post-thaw TV construction permit 
to be surrendered — for vhf Ch. 3 at San 
Angelo, Tex. — was turned back to the FCC 
last week by KGKL San Angelo because 
"the market is not large enough to support 
two TV stations." 

Another TV grantee. Westex TV Co., al- 
ready is building on vhf Ch. 8 there. It is 
identified in ownership with KTXL San Angelo. 

Lewis O. Seibert, secretary-treasurer and 
10% owner of KGKL Inc., licensee of KGKL 
and permittee of KGKL-TV, told B»T last 
week that he considers the two-TV station sit- 
uation there "economically unsound," eventu- 
ally resulting in "inferior service." 

"There is no cheap way to operate a televi- 
sion station that I know of," Mr. Seibert com- 
mented. 

Earlier, one operating TV station — also a 
post-thaw grantee — discontinued service for 
economic reasons. It was KONA-TV Hono- 
lulu, assigned vhf Ch. 11 and the island city's 
second operating station. KONA-TV has been 
purchased jointly by KPOA and KGU Hono- 
lulu [B # T, March 16]. 

San Angelo had a 1950 population of 52,- 
093, with 89.7% radio saturation accounting 
for 13,742 radio homes. The primary area 
of KGKL encompasses 32,963 radio families, 
Mr. Seibert quoted from a recent audience 
report. 

KGKL and KTXL are the only local radio 
stations. Founded in 1928, KGKL is assigned 
5 kw day, 1 kw night on 960 kc, directional 
night, and is an ABC affiliate. KTXL, founded 
in 1947, is a Mutual outlet and assigned 250 
w on 1340 kc. 

Mr. Seibert has purchased the remaining 
90% interest in KGKL -from other stock- 
holders for a total consideration of $450,000 
[B*T, March 16]. Application for assignment 
of the station's license from KGKL Inc. to Mr. 
Seibert individually is pending FCC approval. 
Mr. Seibert acquires all company assets in the 
transaction. - 

The balance sheet of KGKL Inc., submitted 
with the transfer bid and dated Nov. 30, 1952, 
reported total current assets of $204,300, in- 
cluding nearly $111,000 cash. Fixed assets 
totaled $25,900. Liabilities were listed as 
$32,000. Total net worth was given as $198,- 
000-plus. Surplus of nearly $135,000 was 
given, with current profit cited as in excess of 
$23,000. Mr. Seibert's net worth was given 
as nearly $103,000 on Dec. 22, 1952. 



Hobby Nominated 

NOMINATION of Mrs. Oveta Culp 
Hobby (KPRC-AM-TV Houston, Hous- 
ton Post) to be a Cabinet member was 
sent to the Senate Thursday by President 
Eisenhower. Under the President's Re- 
organization Plan No. 1, the Federal 
Security Agency becomes the Dept. of 
Health, Education and Welfare. Legis- 
lation (HJRes-223) bringing about cab- 
inet status was passed by the House 
March 18 and by the Senate March 30, 
and signed immediately by the President. 
Mrs. Hobby's new title will be Secretary 
of Health, Education and Welfare. The 
nomination is effective April 11, if con- 
firmed by the Senate. 



Page 58 • April 6, 1953 



Broadcasting • Telecastin( 




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BUDGET BUREAU CUTS FCC $1.2 MILLION 



Walker Approves Ike 

ALTHOUGH it wasn't revealed at the 
time, FCC Chairman Paul A. Walker 
was in attendance at the Session of the 
National Presbyterian Church, Wash- 
ington, D. C, which accepted President 
Eisenhower as a member of the church 
on Feb. 1. The President met with the 
Session on that day just before the reg- 
ular Sunday worship service and was 
accepted as a member upon confession 
of faith. The Session is the governing 
body of the church. Chairman Walker 
is one of the 30 Elders who comprise 
the Session at the present time. 



Economy-minded GOP Bureau 
slices FCC budget request to 
$7.1 million, it is revealed on 
Capitol Hill. Next considera- 
tion is up to Congress. 

FCC got cut $1.2 million by the new economy- 
minded Republican Budget Bureau — from $8.3 
million to $7.1 million for fiscal 1954 — tran- 
script of executive testimony before the House 
Appropriations Committee on Feb. 26, released 
today, revealed. The House committee has still 
to recommend an appropriation. 

Hearing record showed that the FCC request- 
ed $9.9 million and was trimmed to $8.3 mil- 
lion in President Truman's budget message. 
Further trimming accomplished by President 
Eisenhower's budget director cut requested per- 
sonnel in technical research and frequency 
allocation, field engineering and monitoring 
and safety and special radio services, leaving 
them at present levels. 

Cuts also eliminated funds for proposed net- 
work study and requested funds for printing 
and reproduction by more than 50%, for the 
purchase of equipment by 45% and for land 
and structures by 85%. 

Broadcast Bureau personnel was cut back 
from requested 276 to 256, which compares 
with 150 employed in 1952 fiscal year and esti- 
mated 194 this year. The reductions were made 
on the assumption, FCC Chairman Paul A. 
Walker informed the House committee, that 
standard broadcasting backlogs would be per- 
mitted to increase and that productivity would 
be increased, and that further streamlining was 
required in handling renewals, transfers and 
assignments. 

No cut was made in the estimated personnel 
required to handle TV and FM cases, Mr. 
Walker said. 

Commission has a backlog of 17,621 appli- 
cations pending as of Jan. 31, Mr. Walker in- 
formed the committee. Of these, 2,274 were 
broadcasting applications (870 AM, 189 FM, 
883 TV and 332 others). Mr. Walker said 
there were 550 conflicting TV applications 
which would have to go to hearing. He esti- 
mated, at committee urging, that it might take 
"three, four, five years before we get caught 
up with our present force." 

Need 40 Examiners 

It would take a staff of 279 to clean up the 
existing TV hearing cases by June 30, 1954, 
Comr. Robert T. Bartley said in submitting a 
survey made by the staff at his request. This 
would cost $1,671,200 in salaries he said. 
Estimate is based on use of 40 examiners, he 
explained. 

Length of TV hearings was subject of com- 
plaint by Reps. Albert Thomas (D-Tex.) and 
Sidney R. Yates (D-I1L). They asked why 
attorneys' examinations and cross examina- 
tions were unduly prolonging hearings. 

Mr. Walker replied in these words: 

You are right, and that sounds like a very 
simple statement, it looks like a very simple 
thing until you get into these hearings and some 
of the lawyers begin to cross-examine the oppo- 
nent on the ground of his financial qualification, 
and those things run on and on and on, and yet, 
as I say, we have tried to shorten up the time 
of the hearings by provision in our rules, and 
through cooperation of the local bar associa- 
tions, and still these hearings go on for a long, 
long time. 

It is the hardest thing in the world to keep a 
lawyer quiet or to keep him from asking too 
many questions — and I am not saying that crit- 
ically; I am just telling you that it is a part of 
the process that is hard to reform so as to keep 



these hearings down to a reasonable length of 
time. 

In answer to another question by Rep. Yates, 
the Commission furnished the following infor- 
mation regarding newspaper ownership: News- 
papers have a direct or indirect interest in 86 
of the 355 TV stations authorized and in 
556 of the 2,450 AM stations operating. That 
is 24% of the TV stations and 22.7% of the 
AM stations, the Commission reported. 

Information submitted to the House commit- 
tee also showed that the FCC owned $2,186,384 
worth of equipment. 



FCC Remote-Operator Rules 
Go Into Effect on April 15 

REVISED FCC rules permitting remote opera- 
tion of transmitters of 10 kw or less power and 
easing operator ticket requirements will go into 
effect April 15, ending a long battle by NARTB 
to obtain recognition of technical progress. 

FCC last Monday denied an appeal by In- 
ternational Brotherhood of Electrical Workers, 
(IBEW) [B»T, March 9] for reconsideration of 
its Jan. 26 order revising the rules [B*T, Feb. 
2]. NARTB last March 17 had filed a motion 
to strike the IBEW petition and had opposed 
the union's arguments. IBEW had claimed 
security hazards plus economic injury to tech- 
nicians. 

In its denial order the FCC held IBEW had 
brought up no new facts or policy considerations 
nor were its claims of harmful effect on the 
Conelrad alert plan of radio-TV silence found 
to be convincing. 

Based on Economic, Technical Grounds 

The new rules changes are based on both 
economic and technological grounds, FCC 
emphasized, but warned that compliance is 
dependent to a large extent on the good faith 
of licensees. 

Comr. Hennock dissented on the ground 
IBEW's petition warrants further hearing, in- 
cluding oral argument. 

FCC's action clinched a campaign by NARTB 
under direction of a special committee headed 
by William C. Grove, KFBC Cheyenne, Wyo., 
and head of Wyoming Cowboy Network. 
Bernard Koteen served as special counsel to 
the committee. 

In a separate ruling FCC ordered WGNS 
Murfreesboro, Tenn., to cease operating with 
a person (named Freeze), who holds no opera- 
tor's permit, and with an operator of lesser 
grade than authorized, as well as to keep re- 
quired program logs. 



Ask Conelrad Change 

FCC has been asked by NARTB and NBC 
to extend the release date of its proposed 
Conelrad manual for 30 days to permit ad- 
ditional comments. The Commission proposed 
to incorporate the Conelrad plan (AM broad- 
cast operation during enemy air attack) into 
its rules. 

NARTB notes that FM and TV stations are 
eliminated from operation under Conelrad and 
required to maintain silence during "alerts." 
It suggests the rules be modified to include FM 
and TV if an acceptable plan can be devised at 
this time. 



Reductions in VOA Stations 
Save $500,000— Dr. Johnson 

IIA Administrator Johnson re- 
ports cancellation of contracts 
for 12 transmitters results in 
U. S. saving of a half-million 
dollars annually. 

REDUCTION in the number of Voice of 
America shortwave transmitting stations 
[Closed Circuit, Oct. 20, 1952] was announced 
last week by Dr. Robert L. Johnson, head of 
the International Information Administration. 
Cancelled, as of June 30, 1953, were contracts 
with five private broadcasters for 12 trans- 
mitters, resulting in a $500,000 annual saving, 
Dr. Johnson said. 

The Voice has been under fire by two Senate 
groups — Permanent Investigating Committee, 
headed by Sen. Joseph R. McCarthy (R-Wis.), 
and a Senate Foreign Relations subcommittee, 
chairmanned by Sen. Bourke B. Hickenlooper 
(R-Iowa). The McCarthy committee has heard 
complaints of inefficiency and communist in- 
filtration [B»T, Feb. 23, et seq.]. The Hicken- 
looper subcommittee, a continuance of a study 
begun last year, has been looking into the prac- 
tices and effectiveness of the entire overseas 
information program [B»T, Feb. 9]. 

Contracts Cancelled 

Cancelled were contracts with the following 
broadcasters (figures in parenthesis indicate 
number of transmitters affected): World-Wide 
Broadcasting Corp., Scituate, Mass. (5); Asso- 
ciated Broadcasters, San Francisco (2); General. 
Electric Co., Belmont, Calif. (2); Crosley Broad- 
casting Corp., Mason, Ohio (2), and Westing- 
house Electric Corp., Hull, Mass. (1). 

Continuing in use are 30 shortwave trans- 
mitters, of which 16 are owned by the U. S., six 
privately and eight jointly. 

The Voice also owns and operates medium 
wave transmitters in Munich, Germany; 
Salonika, Greece; Wolferton, England, and the 
U.S.S. Courier. All of these operate with 150- 
300 kw output. Munich is due to be boosted 
to almost 1,000 kw. Under construction are 
two additional medium wave transmitters in the 
Far East and in the planning stage is one for 
the eastern Mediterranean. 

Voice also operates RIAS (Radio in Ameri- 
can Sector) Berlin, used for domestic German 
consumption. In addition, VOA furnishes 
friendly foreign governments with transcrip- 
tions, tapes and scripts for use on domestic 
facilities for home consumption. 

Reduction in the number of shortwave trans- 
mitters was brought about, Dr. Johnson said, 



Page 60 • April 6, 1953 



Broadcasting • Telecasting 



Now' 

WBBM-TV 

"Chicago's Showmanship TV Station," 
already drawing one-third of the 
average audience in its four-station market 
(with the curtain just going up ! ) 



in 

CHICAGO 

the nation's second-largest market 
in television circulation, 
population, effective buying income, retail sales 
. . . any way you count the house 



is represented by 

CBS TELEVISION SPOT SALES 



which can get you into some of the best 
and most sales-effective acts 

in Chicago and nine other TV markets, 
including the four largest.* 



*CBS Television Spot Sales also represents 
wcbs-tv, New York, wcau-tv, Philadelphia, wtop-tv, Washington, 
wbtv, Charlotte, wmbr-tv, Jacksonville, wafm-tv, Birmingham, 
kgul-tv, Galveston-Houston, ksl-tv, Salt Lake City, knxt, Los Angeles, 
and ctpn, the CBS Television Pacific Network. 



by a reduction of about 15% in the amount 
of program time being broadcast worldwide. 
This resulted in excess transmitter facilities, he 
pointed out. 

Meanwhile, the Senate subcommittee ended 
several weeks of hearings last week, with Adver- 
tising Council President Theodore S. Repplier, 
publicist Edward L. Bernays and pollster Dr. 
George Gallup testifying. Mr. Repplier sug- 
gested advertising techniques be more fully used 
in overseas propaganda, and Dr. Gallup called 
for larger appropriations and more serious 
evaluation studies. 

Following the Easter recess, the subcom- 
mittee will resume sessions, with State Dept. 
officials scheduled to appear in behalf of the 
IIA. 



FCC Paperwork Reduced 
For Radio-TV — Strouse 

SHARP slashing of red tape involved in filling 
out FCC forms has brought a new and har- 
monious relationship between the industry and 
the Commission, according to Ben Strouse, 
WWDC Washington, chairman of the radio-TV 
committee of the Advisory Council on Federal 
Reports. 

Writing in the Council's 10th anniversary 
report, Mr. Strouse said that the number of 
forms to be filled out by broadcasters has 
been cut from 18 to 8 and the number of 
pages from 379 to 52 [B»T, Nov. 3, Oct 6, 
1952]. 

Form Styling , Revised 

Styling of forms has been revised to per- 
mit carbon copies and ease of handling, re- 
sulting in common benefit, Mr. Strouse ex- 
plained. He said the informal FCC-industry 
discussions, in cooperation with the Bureau 
of the Budget, have involved a spirit of "give 
and take and a desire to cooperate by both 
parties that alone makes the existence of our 
committee worthwhile." David E. Cohn is 
Budget Bureau liaison with the committee. 

The joint undertaking, Mr. Strouse added, 
has resulted in extensive reduction in costs 
involved in filling out station forms for the 
FCC. 



Illinois Solon Seeks 
TV Libel Legislation 

LIBEL LEGISLATION designed to place tele- 
vision on the same footing with radio and 
the press under Illinois law has been intro- 
duced in the state legislature at Springfield. 

Sen. William D. Connors (D-Chicago) spon- 
sored a bill which would render station own- 
ers and others guilty of libel for "maliciously 
and knowingly" permitting broadcast utter- 
ances defaming anyone. It would amend pres- 
ent statutes which were revised in 1945 to in- 
clude radio as well as the press. 

Special Exemption 

As under current law, special exemption is 
provided for utterances in political campaigns. 
The bill explains that "the truth shall be a suffi- 
cient defense," as in radio and press cases. 
Penalties call for up to one year imprisonment 
and a $500 fine. 

A Chicago attorney familiar with broadcast- 
ing operations and libel raised the question of 
whether the Connors legislation might not be 
unconstitutional and extend beyond criminal 
into civil liability. The present radio libel law, 
he noted, extends only to criminal offenses. 



Color Quip 

AFTER hearing Dr. Allen B. DuMont 
observe that he didn't think any color 
system was ready yet although previous 
witnesses had flatly said it was, House 
Commerce Committee Chairman Rep. 
Charles A. Wolverton (R-N.J.) ob- 
served: "I guess we'll have to get a 
crystal ball if we want to know whether 
color television is here or not." Imme- 
diately, a colleague added: "A color 
crystal ball." And another quipped: 
"Compatible or incompatible, Mr. 
Chairman?" 



FCC Grants Three Transfers, 
Five New AM Stations 

FCC last week granted three station transfers 
and five construction permits for new AM 
stations. 

Consent was granted to: 

Assignment of license of KCOK Tulare, Calif., 
to Sheldon Anderson in compliance with the will 
of Herman Anderson, deceased. 

Assignment of construction permit of WCIN 
Cincinnati from New York Technical Institute of 
Cincinnati Inc. to Robert W. Rounsaville for 
$15,646.95, amount expended by the former. 

Assignment of permit of KPLN Camden, Ark., 
from Leo Howard, trading as Mid-South Broad- 
casting Co., to D. R. James Jr. Comrs. E. M. 
Webster and Frieda B. Hennock dissented. 

Five construction permits were granted for 

new AM stations: 

Andrew B. Letson, Ocala, Fla., 900 kc, 500 w 
daytime. O. A. Tedrick, El Dorado, Kan., 1360 kc, 
500 w day. Moritz Zenoff. Henderson, Nev., 1440 
kc, 250 w, unlimited. * Luther M. Jones, Jackson, 
Ohio, 1280 kc, 1 kw day. Tiger River Corp., 
Chattahoochee, Fla. (WKDO), granted construc- 
tion permit to replace one which expired, 1380 
kc, 500 w daytime. 

KDON Santa Cruz, Calif., was authorized to 
move its main studio to Salinas, maintaining 
present studios at Santa Cruz and Long Beach 
(1460 kc, 5 kw unlimited, DA). 

KOPL Los Angeles was authorized to increase 
power on 1540 kc daytime from 5 kw to 10 kw. 

WBUT Butler, Pa., was granted change from 
1580 kc to 1050 kc, operating with 500 w day, DA. 

KEAR San Mateo, Calif., was granted power 
increase from 1 kw to 10 kw, operating unlimited 
time on 1550 kc, DA-2. 

KWIL Albany, Ore., was granted change from 
1240 kc, 250 w unlimited to 790 kc, 1 kw unlim- 
ited DA-2. 



NARTB Asks FCC Changes 
In Its Rules Sec. 1.342 

CHANGES in FCC's proposed amendment of 
Sec. 1.342 of its rules, covering documents that 
AM, FM, TV and international broadcast sta- 
tions must file, were asked last Monday by 
NARTB. 

Agreeing that changes are needed to end con- 
fusion about what documents should be filed, 
NARTB asked that interested parties get a 
chance to comment once more when the pro- 
posed language has been finalized. NARTB 
also urged FCC to remove a proposed section 
relating to filing of mortgage or loan agree- 
ments. Other portions of the rules require full 
disclosure before changes in control or owner- 
ship can be made, NARTB held. 

Elimination of Bulk Time Provision 

Elimination of a provision governing bulk 
time sales on the ground it is covered elsewhere 
in the rules was asked by NARTB. It suggested 
removing part of an amendment covering filing 
of contracts relating to officers, directors or 
regular employes paid on a percentage of net 
profits or required to share net losses. NARTB 
claims this clause should be limited to manage- 
ment personnel other than officers, directors or 
employes of the licensee. 



KLZ BRIEF DENIES 
RIVAL'S EXCEPTIONS 

FCC sets oral argument in the 
Denver Ch. 4 case as KLZ re- 
plies to exceptions filed by 
Denver Television Co. 

REPLY to exceptions to examiner's initial de- 
cision in the Denver Ch. 4 case, filed three 
weeks ago by Denver Television Co. [B - T, 
March 23], was made last week by KLZ Den- 
ver, favored for the TV grant. At the same 
time, the FCC set April 23 as the date for oral 
argument on this case. 

KLZ brief emphasized that Examiner James 
D. Cunningham found no violation of the chain 
broadcasting rules through KLZ's affiliation 
agreement with CBS. It also reiterated the 
examiner's findings that KLZ was better quali- 
fied than Denver Television because of (1) local 
residence, (2) public service and community af- 
fairs, (3) integration of ownership and manage- 
ment, (4) quality of proposed programs, (5) 
public support, (6) operating policies, (7) over- 
all plans for service, and (8) ability to execute 
plans and policies due to facilities and experi- 
ence of staff. 

Denver Television's attempt to brand the 
KLZ-CBS affiliation agreement a violation of 
chain broadcasting rules was rebuffed by KLZ 
in its brief. KLZ quoted the examiner's con- 
tention that Denver Television's position was a 
"strained interpretation" of those rules. It also 
pointed out that first refusal rights for TV — 
the provision at issue — had been in existence 
by networks for at least 12 years and that FCC 
had done nothing about it. 

Allegation that principal KLZ stockholders 
Harry Huffman, Frank H. Ricketson and Theo- 
dore R. Gamble were tainted with an anti-trust 
brush was rejected by KLZ. The Denver sta- 
tion emphasized that these men were employes 
of corporations subjected to anti-trust proceed- 
ings many years ago and that none controlled 
the policies of the companies with which they 
were associated. 

Reference to third principal stockholder J. 
Elroy McCaw — that he misrepresented holdings 
and positions in application — was denied by 
KLZ. In Mr. McCaw's 20-year record in 
broadcasting, no material discrepancies were 
found, KLZ said. It also called attention to 
the examiner's decision which found that there 
was no attempt by Mr. McCaw to misrepresent. 

Radio and TV are complementary, not com- 
petitive as alleged by Denver Television, KLZ 
brief asserted. This was in response to the 
position of Denver Television that radio owner- 
ship should be considered a disqualifying factor 
in TV grants. 

There is no record that TV has cut the ag- 
gregate AM audience, KLZ said. It also pointed 
to the increase of national spot AM business 
since the advent of TV. 

In answer to the Broadcast Bureau's excep- 
tions to the examiner's comments that there 
was no Commission policy requiring considera- 
tion of the possible conflict of interests between 
AM and TV under the same ownership, KLZ 
said it agreed with the Broadcast Bureau that 
the issue should be resolved, then emphasized 
that it had been raised and resolved by the 
examiner — in favor of KLZ. 



Page 62 • April 6, 1953 



Broadcasting • Telecasting 



STATIONS 



TIME INC. BUYS KDYL-AM-FM-TV; 
LARSON WILL HEAD OPERATION 

Publisher Henry Luce's company announces its second venture into 
the broadcasting field, purchasing Intermountain Broadcasting & 
Television Corp.'s Salt Lake City outlets. Price is $2.1 million. 



SECOND venture of Time Inc. into broadcast- 
ing was made public last week when the pur- 
chase of KDYL-AM-FM-TV Salt Lake City 
for $2.1 million was announced by the pub- 
lishing firm's president, Roy E. Larsen, and 
KDYL President Sidney S. Fox. 

The Henry Luce-owned company (Time, 
Life, Fortune) also announced that G. Bennett 
Larson, vice president and general manager of 
WPLX (TV) New York will be associated with 
it in the ownership of the Utah properties. 
Arrangement will be similar, it is presumed, 
with that existing between Time Inc. and for- 
mer FCC Chairman Wayne Coy in the owner- 
ship of KOB-AM-TV Aubuquerque, N. M. 

Purchase of 100% of the stock of Intermoun- 
tain Broadcasting & Television Corp., licensee 
of the KDYL stations is subject to FCC ap- 
proval. A formal application for transfer of 
control will be filed soon. Of the 20,000 out- 
standing shares of Intermountain, pioneer 
broadcaster S. S. Fox owns 10,740. Other 
major Intermountain stockholders are Fred B., 
Hazel and G. A. Provol, 3,650 and Jessie F. 
and L. A. Loeb, 4,150. 

Agreement Terms 

Under the terms of the agreement, signed last 
week, Time Inc. placed a $210,000 deposit on 
the purchase and promised to pay $1.58 million 
on closing date, $210,000 on adjustment date 
and $100,000 one year after adjustment date at 
4% interest. The purchase price of $2.1 million 
will be adjusted after FCC approval to provide 
for net quick assets. 

Scheduled to be organized is a new company 
which will hold the licenses of KDYL-AM-FM- 
TV. It is this company with which Mr. Larson 
— who began his radio career with KDYL 27 
years ago — will be associated. Time Inc. will 
own 80% and Mr. Larson 20%, it is under- 
stood. Mr. Larson will be president and general 
manager of the new company. Physical assets 
of the properties will be owned by Time Inc. 



subsidiary Printing Developments Inc., which 
will lease them to the new operating company. 

NBC-affiliated KDYL began operating in 
1922, radiates 5 kw on 1320 kc. In 1947, 
KDYL-FM was established, and in 1948 
KDYL-TV. KDYL-TV, also affiliated with 
NBC, operates on Ch. 4, has an effective 
radiated power of 30 kw. It recently moved its 
transmitter to Mt. Vision in the Oquirrh Moun- 
tain range, 9,000 ft. above sea level, and is said 
to cover 200 miles outside Salt Lake City, in- 
cluding 87% of the population of Utah as well 
as parts of Idaho, Wyoming and Nevada. 
Antenna is 3,080 ft. above average terrain. 

Agreement indicates that Intermountain's 
liabilities total $350,128.53. No figures were 
given for assets or income. Unless FCC ap- 
proves within six months following the filing 
of the transfer applications, the contract may be 
terminated. Agreement also provides that the 
NBC affiliation for both the radio and TV 
stations must be continued in order for the sale 
to be consummated. 

No personnel changes are contemplated, ac- 
cording to a Time Inc. statement. The firm also 
stated that Mr. Fox will continue in an advisory 
role. It is understood he will receive a $100,- 
000 consulting fee over a several year period. 
KDYL executives include John M. Baldwin, 
vice president and technical director; George 
A. Provol, commercial manager; Dan Rainger, 
program director; E. J. Drucker, sales director, 
and Connie Eckhardt, film buyer. 

Time Inc. bought KOB-AM-TV from T. M. 
Pepperday, publisher of the Albuquerque Jour- 
nal, last year for $900,000 [B»T, May 28, 1952]. 
New Mexico properties are jointly owned by 
Time Inc. and Mr. Coy. Mr. Coy is also radio- 
TV consultant to Time Inc. KOB-TV is due 
to begin construction soon of a new transmitter 
atop Sandia Mt., 11,500 ft. above sea level. 

Time and Life have participated in radio and 



. . . always has 
been the 
best cost per 
thousand 
medium. 




Today KSTP 
Radio is a 
better buy 
than ever 
before. 



A dollar gets 
a lot more. 
Ask your 
Petry man. 



DISCUSSING Time Inc. purchase of control 
of Intermountain Broadcasting & Television 
Corp., licensee of KDYL-AM-FM-TV Salt Lake 
City, are (I to r) Time President Roy E. Larsen; 
Sidney S. Fox, Intermountain president and 



principal stockholder, and WPIX (TV) New 
York Vice President G. Bennett Larson, who 
will become president-general manager and 
20% owner of KDYL-AM-FM-TV upon author- 
ization of the transfer by FCC. 



• \P>» • • • 
' * • MINNEAPOLIS, 



REPRESENTED 
BY 

EDWARD PETRY ] 
kand COMPANY 



Broadcasting • Telecasting 



April 6, 1953 ® Page 65 



STATIONS 




NY Radio Executive Nominees 

JAMES M. GAINES, vice president, General 
Teleradio Inc. in charge of WOR and WOR- 
TV New York, is the official nominee for presi- 
dent of the Radio & Television Executives So- 
ciety for 1953-54. Other officers proposed by 
nominating committee, whose choices are tanta- 
mount to election, are: First vice president, 
George S. Shupert, United Artists Corp.; second 
vice president, Robert Burton, BMI; secretary, 
Claude Barrere; treasurer, Joseph A. McDonald, 
NBC. 



DEBUT of Nash-Kelvinator as a sponsor of 
NBC-TV's Welcome Travelers is discussed by 
(I to r): Bob Cunningham, show's co-host; Tim 
King, N-K advertising manager; Tommy Bart- 
lett, program star; Norman Blackburn, vice 



president in charge of radio-TV, Geyer Adv. 
Co., and Jack Bonning, advertising executive, 
Nash-Kelvinator. Firm is sponsoring first 
quarter-hour Friday segment of Monday- 
through-Friday series, 2:30-3 p.m. CST. 



Katz TV Markets Report 

THE KATZ AGENCY, station representation 
firm, has issued its "TV Spot Advertising Cost 
Summary No. 13," covering 95 TV markets 
and showing for each the highest one-time 
rate in one-minute, half-hour and hour units, 
day and night. Markets are arranged in groups 
of 10, according to the number of sets, and 
totals and averages are shown for successive 
groups of 10 markets (first 10, first 20, etc.). 



television for many years as sponsors and as 
producers. Time Inc.'s March of Time pro- 
duced last year's Crusade in Europe and the 
now current Crusade in the Pacific, and also 
produces a half-hour news documentary shown 
weekly by many stations. 

Forty-three-year-old "Ben" Larson began his 
career in radio in 1927 at the age of 16 at 
KDYL. Two years later he was named KDYL 
program director. In 1929 he moved to NBC 
New York as a producer-director. While with 
NBC, Larson was responsible for the Damrosch 
music series, Ed Wynn's Fire Chief show, 
Chase & Sanborn hour, Rudy Vallee's show, 
and many others. In 1934, Mr. Larson joined 
the Joseph Katz agency and for the next eight 
years worked with that agency, Ruthrauff & 
Ryan and Young & Rubicam. In 1942 he took 
over management of Washington's WWDC, in 
which he was a part owner. In 1945 he became 
manager of Philadelphia's WPEN and two years 
later vice president in charge of television for 
the Philadelphia Bulletin's WCAU-TV. He 
became manager of WPIX, owned by the New 
York News, in 1950. 



Navy Trip for Station Men WWLP (TV) Joins AT&T Link 



NINE men representing Kansas radio stations 
spent the weekend in Pensacola, Fla., on a 
"news media cruise" to check the Navy aviation 
cadet training program there. They were Ray 
Jensen, KSAL Salina; Bob Schmidt, KAYS 
Hays; Fred Conger, WREN Topeka; Archie 
Taylor, KANS Wichita; Hale Bondurant, KFBI 
Wichita; Bob Wells, KIUL Garden City; Wen- 
dell Elliott, KGNO Dodge City; Hilton Hodges, 
WIBW Topeka, and William Sutherland, 
KCKN Kansas City. 



WWLP (TV) Springfield, Mass., has been con- 
nected to the intercity TV network facilities of 
AT&T with the opening of a new micro- 
wave link to that city from an intermediate 
station on the New York-Boston radio relay 
system, AT&T reported. This makes network 
programs available to 124 TV stations in 79 
cities. 



New WEMP-FM Frequency 

WEMP-FM Milwaukee on March 29 switched 
to its new frequency, Ch. 227 at 93.3 mc, and 
this month expects to increase its effective 
radiated power from 35 to 50 kw and install 
a new antenna, the station reported last week. 



WKBV's New Building Starts 

CONSTRUCTION will begin immediately on 
a new building for WKBV Richmond, Ind., 
according to general manager Lester G. 
Spencer. Plans call for erection of a 409- 
foot tower and antenna on a tract west of the 
city limits. The station is now in the Leland 
Hotel Bldg. Studios, offices and transmitter 
will be at the new site. 



Station Sales Recap 

SALE of KDYL-AM-FM-TV Salt Lake 
City to Time Inc. and G. Bennett Larson 
for $2.1 million brings to three the num- 
ber of TV station sales pending FCC 
approval. Last February Westinghouse 
Radio Stations bought WPTZ (TV) Phila- 
delphia for highest price ever paid for a 
single broadcast property, $8.5 million 
[B»T, Feb. 23]. Two weeks ago, Storer 
Broadcasting Co. bought WBRC-AM-TV 
Birmingham for $2.4 million [B*T, 
March 30]. 

Major station sales since the beginning 
of 1953 include WBKB (TV) Chicago to 
CBS for $6 million; KFMB-AM-TV San 
Diego to Jack D. Wrather and Helen 
Marie Alvarez for $3.15 million; WMBR- 
AM-FM-TV Jacksonville to Washington 
(D. C.) Post (WTOP-AM-FM-TV) for 
$2.47 million; WLTV (TV) Atlanta to 
Crosley Broadcasting Corp. for $1.5 mil- 
lion, and WTVN (TV) Columbus, Ohio 
to Radio Cincinnati Inc. (WKRC-AM- 
FM-TV) for $1.5 million. 




STATION executives in Boston cheer CBS Ra- 
dio President Adrian Murphy (3d from r), who 
told Radio Executives Club of New England 
that radio's condition is robust [B*T, March 



16]. Executives are (I to r): George Steffy, 
WNAC; Rudolph Bruce, RECNE president; 
Lambert Beeuwkes, WLAW; Mr. Murphy; 
Harvey J. Struthers, WEEI; Cy Young, WBZ. 



Page 66 



April 6, 1953 



Broadcasting 



Telecasting 




SPONSORSHIP by Jacob Ruppert Brewery 
(Knickerbocker beer) of an 11 p.m. -midnight 
Monday-through-Friday Broadway production 
type show on WABC-TV (ABC) New York be- 
ginning April 27 is signed by (I to r) Robert 
E. Kintner, ABC president; Fred M. Linder, 
Ruppert president, and Milton H. Biow, board 
chairman, Biow Co. Adv. ABC describes con- 
tract as the biggest slice of local TV time ever 
bought by a single sponsor. [B*T, March 16]. 

Hurleigh Re-elected Chairman 
Of Chicago U nlimited 

ROBERT F. HURLEIGH, WGN-AM-TV 
Chicago, was re-elected chairman of Chicago 
Unlimited at its first annual membership meet- 
ing recently. Others re-elected were Sterl- 
ing C. Quinlan, WBKB (TV), vice chairman, 
and John Weigel, announcer, secretary. Mem- 
bers discussed objectives of the organization 
since its formation last fall, including ways 
and means of bringing more talent, radio-TV 
originations and advertising business to Chi- 
cago. Plans were announced for a spring mas- 
querade ball, to be held April 24. 



KLX Increases Power 
To 5 kw Fulltime 

POWER of KLX Oakland, Calif., has been in- 
creased 500 times to 5 kw. Station claims it 
is now the only independent outlet in the Bay 
Area broadcasting with this signal strength day 
and night. Power hike followed an increase in 
population along the eastern side of the bay, 
reports Milton L. Levy, station manager. Two 
370-foot towers stand on pilings 17 feet above 
the water, and are sunk 60 feet into the bay. 
Site was chosen to provide a salt water ground 
system, Mr. Levy says. 



Fast Play 



TRANSFER of Boston Braves to Mil- 
waukee was followed in fast order by a 
big league baseball schedule on WEMP- 
AM-FM Milwaukee. Station made hur- 
ried arrangements to carry play-by-play 
reports of all afternoon and weekday 
evening exhibition games of the Milwau- 
kee Braves starting March 22. Daytime 
commentary, handled by Earl Gillespie, 
Milwaukee sportscaster, is replayed each 
week night at 8 during the entire exhibi- 
tion schedule, which continues through 
April 12. (Also see roundup of baseball 
sponsorships, page 31) 




'Your TV Shopper" 



Here are household hints and shoppers' 
specials wrapped in a bright and breezy 
package for housewives in the morning. 
The show features Olivia Browne, well- 
known Memphis TV emcee, and WMCT's 
own Wilson Northcross. It's loaded with 
"sell." 

Monday thru Friday 9:30 A. M, 



day 
or 

night 
you 
corral 



200,000 memphis r/ 
and Mid -South 
TV Homes 




when 



you 
buy... 



Berl Olswanger 
Show' 



PARTICIPATING 
SPOTS 
NOW 
AVAILABLE 
ON 
EITHER 
SHOW 



"The casual touch." That's the charm of 
the Berl Olswanger show. Flanked by the 
lovely Ol'Swingers, Berl mixes pop tunes 
by these three pert chicks, together with 
his inimitable piano interludes and the 
restrained Olswanger humor. It's a natural 
for easy listening and viewing. 
Monday thru Friday 5 P. M. 



^WMCT 

Memphis ONLY TV Station 

WMC WMCF WMCT 
National Representatives: 

THE BRANHAM COMPANY 



Owned and operated by 

THE COMMERCIAL APPEAL 
• 

CHANNEL 5 • MEMPHIS 

AFFILIATED WITH NBC 
• 

ALSO AFFILIATED WITH 

CBS, ABC AND DUMONT 



Broadcasting • Telecasting 



April 6, 1953 • Page 67 




PEPSI-COLA TOAST is offered by represent- 
atives of WINZ Miami, Fla., and Pepsi presi- 
dent Hal Pelton on the occasion of the soft 
drink company's signing of a contract for 
Sunday 8 a.m. -5 p.m. time for one year on the 
Florida station. After eight weeks of the 



show Pepsi announced a 44% boost in sales 
in the Miami area. Under the umbrella are 
(I to r): Rex Rand, WINZ president and general 
manager; Hal Pelton; Bob Vemm, Hoock Adver- 
tising Agency, Miami, and B. Nealy, WINZ 
sales manager. 



1 Vhf, 4 Uhf Transmitters 
Shipped by RCA in 10 days 

ONE vhf and four uhf transmitters were 
shipped by RCA within the last ten days. 

The vhf transmitter, a 2 kw unit, was sent to 
KROC-TV Rochester, N. Y., vhf Ch. 10 per- 
mittee. RCA said a 12-bay superturnstile an- 
tenna, now being assembled at the RCA plant 
in Camden, N. J., will be shipped to KROC-TV 
this month. The antenna will multiply the 
signal strength of the station about 13 times, 
so the effective radiated power will be about 25 
kw, RCA reported. 

Uhf transmitters were sent to WKJF-TV 
Pittsburgh, Pa., assigned uhf Ch. 53, owned by 
Mrs. Agnes J. Reeves Greer and expected to 
begin operations in May; KMJ-TV Fresno, 
Calif., uhf Ch. 24, owned by the McClatchy 
Broadcasting Co., also expecting to begin 
operating in May; WSUN-TV St. Petersburg, 
Fla., uhf Ch. 38, owned by the City of St. 
Petersburg and aiming for a May start, and 
WHIZ-TV Zanesville, Ohio, uhf Ch. 50, owned 
by Southeastern Ohio Broadcasting System Inc. 
and expecting to begin this month. 



Court Case Aired 

GORY double-murder case, which made 
headlines in Omaha for two weeks, was 

aired via short 

wave directly 
from the court 
room by 
KFAB and its 
featured news- 
caster, Hugh 
McCoy. Mr. 
McCoy, who 
received per- 
mission from 
the judge in a 
"precedent set- 
ting" decision, 
reported all 
two and one- 
half hours of the murder trial via a 
microphone strung through a window 
from KFAB's mobile transmitter unit. 
His description was tape-recorded for 
reference, and his report re-written into 
news bulletins at the station. 




Mr. McCoy 



WFAM-FM Rites 

WHAT was described as probably the 
"first formal FM radio wake" was held 
last Tuesday from 8-9 p.m. EST for 
WFAM-FM Lafayette, Ind., which 
ceased operation at that time. The "fun- 
eral" program included an improvised 
"coffin" containing the station's amplifier 
tube, the playing of appropriate music 
and final rites by a WFAM-FM sales- 
man. Meanwhile WFAM-TV, which will 
operate on Ch. 59, will start test patterns 
on April 19 and is expected to begin full- 
time programming about May 1. 



WFMY (FM) Ceases Operation 

WFMY (FM) Greensboro, N. C, owned by 
the Greensboro News Co., will cease opera- 
tion April 19, the station reported last week. 
It is the only FM station in that city. WFMY 
was established in 1948 and is assigned Class 
B Ch. 247 (97.3 mc) with effective radiated 
power of 34 kw. WFMY-TV will continue 
operation under the Greensboro News Co. 
ownership, it was reported. WFMY-TV, which 
went on the air in late 1949, is assigned vhf 
Ch. 2. Gaines Kelley is general manager. 



KGUL-TV Names Hunt 

APPOINTMENT of Leslie Hunt as Houston 

representative of the 
new KGUL-TV 
Galveston, Tex., was 
announced last week. 
Mr. Hunt is head- 
quartered at the 
Bermac Bldg., 401 
San Jacinto, Hous- 
ton. Phone number 
is Linden 1617. 

KGUL-TV, oper- 
ating on vhf Ch. 11, 
went on the air 
March 22 [B*T, 
Mr. Hunt March 29]. 




KDUB-TV's New Studios 
To be Opened Thursday 

FORMAL opening of new studios of KDUB- 
TV Lubbock, Tex., will take place Thursday. 
Opening ceremonies will follow a dinner at 
the Country Club for industry representatives. 

W. D. (Dub) Rogers Jr., president and 
general manager, said KDUB-TV is the first 
TV station to be located in a secondary market. 
KDUB-TV began operating Nov. 13, 1952, on 
vhf Ch. 13. It is affiliated with CBS-TV and 
DuMont and is represented by Avery-Knodel. 



GE Ships 2 12-kw, 3 100-w 
Transmitters, 35-kw Amplifers 

WITHIN the last fortnight, General Electric 
has shipped two 12 kw uhf transmitters, two 
35 kw amplifiers for existing vhf stations and 
three 100 w uhf transmitters. 

The 12 kw transmitters were shipped to 
WHYN-TV Holyoke, Mass., uhf Ch. 55, on 
March 25, and to WKAB-TV Mobile, Ala., 
uhf Ch. 48, on April 1. 

The 100 w transmitters were sent to WGBI- 
TV Scranton, Pa., uhf Ch. 22, on March 25; 
KRTV (TV) Little Rock, Ark., uhf Ch. 17, on 
March 25, and to WEEU-TV Reading, Pa., 
uhf Ch. 33, on March 27. 

GE's 35 kw amplifiers were sent to KRLD- 
TV Dallas, Tex., on April 2, and WSYR-TV 
Syracuse, N. Y., on March 26. 



19 Stations Add KBS 

KEYSTONE Broadcasting System last Wed- 
nesday reported the addition of 19 new sta- 
tions since Jan. 1, bringing its total of affiliates 
to 643. Edwin R. Peterson, KBS vice presi- 
dent, predicted Keystone will have some 700 
affiliates by next January. List of new affili- 
ates since the first of the year follows: 

KRCH Hot Springs, Ark., KVLC Little Rock, 
Ark., KIBS Bishop, Calif., WCBC Anderson, Ind., 
KSOK Arkansas City, Kans., WPTX Lexington 
Park, Md., WVOM Brookline, Mass., WMUS Mus- 
kegon, Mich., WMPA Aberdeen, Miss., WDOB 
Canton, Miss., WCLD Cleveland, Miss., WOHP 
Bellefontaine, Ohio., WLEU Erie, Pa., WBCU 
Union, S. C, WAEW Crossville, Tenn., KVSF 
Lubbock, Tex., KGNB New Braunfels, Tex., 
WIKE Newport, Vt. and WRIS Roanoke, Va. 



Theatre Symposium 

SYMPOSIUM on "Theatre in Television" was 
featured in Washington, D. C, a fortnight age 
as part of Theatre Week in the Nation's 
Capital, an annual promotion by the D. C 
Board of Trade. Representing the broadcas 
media were Fletcher Markle, producer of CBS 
TV Studio One; Sonja Stein, Washington Pos 
radio-TV columnist, and Larry Beckerman 
producer, WTOP-TV Washington, Post station 




DISTANCE of freak pickup on TV set in Fitch 
burg, Mass., of Comedy Carnival on WLW 1 
(TV) Columbus, Ohio, is measured at 71 
miles by Charles Sloan (I), chief engineer, an 
Lyn Ballard, of Carnival show. 



Page 68 • April 6, 1953 



Broadcasting • Telecastin 




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Broadcasting • Telecasting 



April 6, 1953 



rage 




PARTIES to signing of contract for Colorado 
Fuel & Iron Co. to sponsor Wednesday and 
Friday segments of five-minute, five-a-week 
Weather Show on KBTV (TV) Denver are (I to 
r): Seated, Jerry Sabin, adv. dir., CF&I, and 
Jerry Lee, KBTV cmml. mgr.; standing, Joseph 
Herold, mgr., and Bob Brown, slsmn., both 
KBTV. 




WNOK-TV Columbia, S. C, signs first client 
for TV services with first operations scheduled 
in May. Seated, Morris Kline, Kline Iron & 
Metal Co.; standing, Cora Graham, Bradley, 
Graham & Hamby Adv., and Frank Harris, 
WNOK-TV sis. dept. 



WELCH'S Wines sponsorship for its sacra- 
mental wine of Bill Stern Sport Show on 
WNBT (TV) New York in time for Jewish 
Passover, which began last Monday, is signed 
by (seated) Bill Stern, show star; standing 
(I to r), Ted Cott, NBC v.p. and WNBC-WNBT 
gen. mgr.; Monroe Greenthal of agency of that 
name, and Edward Bishop, pres.. Quality Im- 
porting Co., Welch distributors. 




STATIONS 



Stations Draw Response 
On Bond Drive Programs 

RADIO pickups of Washington ceremonies in 
which Mary Pickford opened a Defense-Bond- 
a-Month campaign brought wide response, ac- 
cording to Ed Linehan, chief of the Advertis- 
ing Section of the Treasury's Savings Bond Di- 
vision. 

Mr. Linehan told B»T that large numbers 
of persons told Miss Pickford in Washington 
they had heard her Monday broadcasts, taped 
by NBC and MBS. Television, too, drew re- 
sponse to Miss Pickford, who is touring the 
nation at her own expense on behalf of the 
bond drive. 

In Washington Miss Pickford re-enacted on 
the Capitol steps the opening of a Liberty 
Bond drive 35 years ago in World War I. 
Speaker Joseph Martin (R-Mass.) took part in 
the ceremony. Miss Pickford appeared in Los 
Angeles, Chicago and New York prior to for- 
mal inauguration of the current campaign. 

Over 2,900 radio stations are carrying Guest 
Star transcriptions for the bond division every 
week, according to Mr. Linehan. All TV sta- 
tions are cooperating. 



Worden Heart Victim 

RALPH P. WORDEN, pioneer radio news- 
caster, announcer and executive at WGAR and 
other Cleveland radio stations, died March 31 
in Berea Community Hospital following a 
heart attack. He was 58. Before retiring 
nearly two years ago, Mr. Worden was public 
affairs director at WGAR, where he had been 
news director for the previous decade. Mr. 
Worden instituted radio newscasts on WHK 
Cleveland and the former WJAY. Mr. Worden 
was radio editor of the Cleveland News for 
several years during the 1920s, instructing 
early "hams" how to build radio sets. 



WBBM AM-TV Names Wiley 

CHARLES (CHUCK) WILEY, special events 
director at WBBM-CBS Chicago, has been ap- 
pointed public relations director at WBBM 
and WBBM-TV that city. He will continue 
his production duties. 



Stations Testify in 
Chicago TV 'Morals' Probe 

THE RIGHT to telecast meetings and hear- 
ings of the Chicago City Council "would ac- 
complish more" in solving local juvenile crime 
than "any possible action" against TV program 
fare, representatives of Chicago TV outlets and 
civic leaders have told a council subcommittee. 

That testimony was made during a hearing 
on the moral tone of television programming. 
Stations reminded the subcommittee that the 
city council cannot legislate in the commu- 
nications field and warned against the danger 
of invading the field of censorship. 

In a joint statement, Chicago station exec- 
utives asserted that official hearings held on 
crime ought to be opened to TV, because 
"televising of these hearings . . . would have 
tended to educate the public, including parents, 
non-parents and even the adult youth on the 
problems of law enforcement in Chicago." The 
executives referred to previous requests for 
telecasts of City Council Crime Committee 
hearings. 



Miller to Direct WWVA; 
Myers, Hofmann Promoted 

MANAGEMENT realignment at WWVA 
Wheeling, 50-kw CBS outlet licensed to Storer 
Broadcasting Co., elevates Paul J. Miller to 
managing director, Paul A. Myers to assistant 
managing director and Andrew Hofmann to 
local commercial manager, William E. Rine, 
vice president in charge of Storer's Northern 
District, announced last week. 

Mr. Miller, who joined WWVA in 1931 as 




Mr. Myers 



Mr. Miller 



an announcer and later became production 
manager, has served as assistant managing 
director under Mr. Rine, until recently WWVA 
managing director, since 1946. He is married 
to the former Vivian MacDonald. 

Mr. Myers joined WWVA in 1931 as an 
entertainer and musician. Later he became 
a commercial representative and became pro- 
gram director upon returning from Navy 
service in 1946. 

Mr. Hofmann has been a WWVA sales 
representative since joining the station in 1949. 
He is married to the former Paula Paur. 



Webb to WLOK-AM-TV Sales 
From WJW Post 

APPOINTMENT of Lawrence Webb, vice pres- 
ident and treasurer of WJW Cleveland, as na- 
tional sales manager of WLOK-AM-TV Lima, 
Ohio, was announced last week by Robert O. 
Runnerstrom, executive vice president of 
WLOK-AM-TV. Operations are scheduled to 
begin at WLOK-TV April 15. 

Mr. Webb served WJW 13 years except for 
four World War II years in the Coast Guard. 
He began at WJW as an auditor and was 
elected treasurer in 1946 and a vice president 
in 1950. 



Gamblers De-Iced 

LEADERS in one of the biggest gam- 
bling raids in Colorado history appeared 
on television to outline the "hows" of 
the gang barons to Denver audiences. 
Max Goldberg, writer of the "Side Street" 
column in the Denver Post for six years 
and moderator on KBTV's On the Spot, 
interviewed the arresting officers, Dis- 
trict Attorney George Priest and Chief 
Investigator Louis Hawley. With the 
aid of a pool table as a prop, the men 
demonstrated how the dice game of Bar- 
buit was rigged in favor of the house. The 
show is aired weekly as a half-hour pub- 
lic service feature. 



Page 70 



April 6, 1953 



Broadcasting 



Telecasting 




WABC (ABC) New York will carry the Fred- 
eric W. Ziv Co. program. Freedom, U.S.A. 
(now on more than 500 stations), under spon- 
sorship by Local 815, Teamsters Union. Ty- 
rone Power (c), program star, discusses it with 
Ted Oberfelder (I), ABC vice president, and 
Hartley Samuels, WABC general manager. 

Evans Newly-Elected to 
KGMB-AM-TV, KHBC Board 

C. RICHARD EVANS has been newly-elected 
to the board of directors, Hawaiian Broadcast- 
ing System (KGMB-AM-TV Honolulu and 
KHBC Hilo, both Hawaii), according to J. 
Howard Worrall, firm's president. 

A veteran of the broadcast field — he started 
in the business 27 years ago, Mr. Evans is vice 
president and general manager of the stations. 
He is formerly vice president and general man- 
ager of KSL-AM-TV Salt Lake City. In Sep- 
tember 1952, he was invited to be TV consult- 
ant to Hawaiian Broadcasting and was com- 
missioned to buy necessary equipment to put 
KGMB-TV on the air. A month later, Mr. 
Evans engineered construction of the station 
and was appointed to his present post. Station 
began operations in December 1952. 



Confusion in Profusion 

FOR WEEKS after KTNT-TV Tacoma 
first put its test pattern on the air in 
February, radio dealers and the FCC 
received numerous phone calls from con- 
fused televiewers. Reason: The harmonic 
of KISW-FM Seattle falls in the picture 
channel of KTNT, and causes a herring- 
bone pattern on the TV screen. KISW is 
working to eliminate the interference, 
station officials reported. 

Meanwhile, viewers of KTNT's Chan- 
nel 11 have had afternoons and evenings 
of fine classical music emanating from 
their receivers. 

One Thursday evening, a woman de- 
scribed by KISW executives as "angelic- 
faced" appeared on the KTNT screen 
and began speaking to the viewers. Peo- 
ple tuned to the station heard a male 
voice discussing the art of selecting and 
drinking wines. It was Frank Schoon- 
maker, whose News from the Wine 
Country was on KISW-FM. 



This is Mr. L. E. Paul 




This is what he says 

"The Lawrence Electric Company 
(construction supply firm of which he is 
president) is pleased to record satisfaction with 
results obtained from sponsorship of Fulton 
Lewis, Jr. on WTRF, Bellaire, Ohio. 
Customers stop us on the street to thank us for 
sponsoring the program. Others comment favorably 
while making purchases. Still others have 

switched to us because we helped return 
Fulton Lewis, Jr. to the local airways." 



This is Fulton Lewis, Jr. 




whose 5-times-a-week program is available for sale 
to local advertisers at local time cost plus pro-rated 
talent cost. Currently sponsored on 364 Mutual 
stations by 752 advertisers, the program offers a 
tested means of reaching customers and prospects. 
Check your local Mutual outlet or the Coopera- 
tive Program Department, Mutual Broadcasting 
System, 1440 Broadway, NYC 18 (or Tribune Tower, 
Chicago 11). 



Broadcasting • Telecasting 



April 6, 1953 • Page 71 



STATIONS 



6 NEW TV OUTLETS 
MAKE THEIR BOWS 

Total number of commercial 
TV stations now 154 of which 
46 are post - freeze outlets. 
Several new ones plan opera- 
tions shortly. 

WITH six more outlets either on or due on the 
air last week, the total number of operating 
commercial television stations today (Monday) 
stands at 154 (excluding Mexican stations). 

Of this number, 46 are post-freeze outlets, 
27 vhf and 19 uhf. 

Beginning operations last week were KVTV 
(TV) Sioux City, Iowa, vhf Ch. 9; WICC-TV 
Bridgeport, Conn., uhf Ch. 43; KCJB-TV 
Minot, N. D., vhf Ch. 13; KFDA-TV Amarillo, 
Tex., vhf Ch. 10, and WLEV-TV Bethlehem, 
Pa. WKST-TV New Castle, Pa., which also is 
said to serve Youngstown, Ohio, and Pitts- 
burgh, was due on the air over the weekend. 

Two stations hoping for an early April start 
have had to revise their target date estimates: 
KELO-TV Sioux Falls, S. D., vhf Ch. 11, now 
is aiming for April 29, and KFDX-TV Wichita 
Falls, Tex., vhf Ch. 3, hopes to begin April 12. 

Sam Townsend, president of WKST-TV New 
Castle, said weather continued to delay start 
of his station but it appeared the outlet would 
begin over last weekend. 

Mr. Townsend said WKST-TV is the second 
station to receive an RCA offset-fed uhf an- 
tenna, but will be the first station on the air 
with one. He said the new antenna eliminates 
dead spots and is 7% more efficient than the 
former uhf antennas. The New Castle station 
also has the second RCA double vertical disc 
slide projector, which allows instantaneous 
changes of slides electronically, Mr. Townsend 
said. 

At last report, KRTV (TV) Little Rock, 
Ark., uhf Ch. 17, was to begin operations yes- 
terday. 

Due to go on the air within the next two 
or three days is WCOV-TV Montgomery, Ala., 
uhf Ch. 20. 

WAFB-TV Baton Rouge, La., uhf Ch. 28, 




WITH PJCK and shovel, KVEC-TV San Luis 
Obispo, Calif. 's Station Manager Les Hacker 
(I) and Commercial Manager Jack Wasson 
break ground March 13 for the new station's 
site, located north of the city. Tenative date 
for programming to start is May 8, which is 
the 16th anniversary of KVEC-AM. 



plans to start tomorrow (Tuesday). 

Several grantees, in addition to KELO-TV 
and KFDX-TV, hope to get started during the 
second two weeks of April. Included in this 
group are: 

WCOS-TV Columbia, S. C, uhf Ch. 25; 
WEEU-TV Reading, Pa., uhf Ch. 33; WFTL- 
TV Fort Lauderdale, Fla., uhf Ch. 23; WHP-TV 
Harrisburg, Pa., uhf Ch. 55; WKNX-TV Sag- 
inaw, Mich., uhf Ch. 57; WLBC-TV Muncie, 
Ind., uhf Ch. 49; WLOK-TV Lima, Ohio, uhf 
Ch. 73; WTVO (TV) Rockford, 111., uhf Ch.39; 
KTYL-TV Mesa, Ariz., and KCBD-TV Lub- 
bock, Tex. 

WGLV (TV) Easton, Pa., uhf Ch. 57, rep- 
resented by Headley-Reed, probably will begin 
"very shortly," according to J. L. Stackhouse, 
publisher of the Easton (Pa.) Express, WGLV 
(TV) permittee. He said the first 5 kw trans- 
mitter built by DuMont is on its way to the. 
station. The first uhf antenna of its kind, made 
by Workshop Assoc., Boston, which is designed 
to avoid low or dead spots, will boost the output 




GUESTS at the opening of KPRC-AM-TV Hous- 
ton's radio-television center [B*T, March 30] 
are shown with hosts Gov. William P. Hobby, 
president, The Houston Post Co., licensee of 
KPRC, and Jack Harris, vice president and 
general manager. They are (I to r, seated) 
Harry Bannister, NBC vice president in charge 
of station relations; Mrs. Harris; Mrs. Hugh 
Halff; Gov. Hobby; Mrs. James Moroney, 



and Mr. Moroney of the Dallas Morning News 
(WFAA Dallas). Standing are Edward Petry of 
Edward Petry & Co., station representative 
firm; Hugh Halff, president, WOAI San An- 
tonio; George Cranston, general manager, 
WBAP Fort Worth; Mr. Harris; Harold Hough, 
director WBAP; Martin Campbell, general 
manager, WFAA; Odgen Knapp, NBC, and 
Ralph Nimmons, station manager, WFAA. 



to 100 kw effective radiated power visual. Mr. 
Stackhouse reported. 

An RCA microwave relay, which has a re- 
ceiving station atop Pattenburg Mt., N. L, with- 
in line-of-sight from the Empire State Bldg., 
will retransmit TV programs to the WGLV 
(TV) transmitter site, which is within line-of- 
sight from Pattenburg Mt., Mr. Stackhouse 
said. The WGLV (TV) antenna is 1,485 ft. 
above sea level. The station will be an ABC- 
TV affiliate. 



Newest Grantees in First Stage 
Of Planning New Operations 

THOUGH most of last week's television 
grantees had not formulated definite plans by 
last Thursday, at least one permittee hopes to 
be on the air by fall. 

Mort Silverman, manager of the CKG-TV 
Co., uhf Ch. 26 grantee in New Orleans, said 
that a fall start was contemplated, contingent 
upon delivery of General Electric equipment. 
Mr. Silverman, who is general manager of 
WMRY New Orleans, told B*T that the new 
uhf station will be represented by Gill-Perna. 
Network affiliation has not yet been negotiated. 

Jules J. Paglin and Stanley W. Ray Jr., co- 
managers of WBOK New Orleans and partici- 
pants in Community Television Corp. there, 
uhf Ch. 32 grantee, said that a meeting of the 
corporation board of directors and of the 17 
stockholders — all prominent New Orleans busi- 
nessmen — would be called promptly to devise 
plans. 

Messrs. Paglin and Ray said that no target 
date had yet been set. DuMont equipment is 
specified. Network negotiations have not yet 
been entered into, they said, and no decision 
has been reached as to national representative. 

Bob Wolfenden, executive vice president and 
general manager of WMEV-TV Marion, Va., 
advised B*T that plans are yet to be set. He 
reported that "equipment is to be selected, net- 
works to be seen . . . Donald Cooke is na- 
tional representative for both AM and TV." 

Fred Stoye, treasurer and general manager 
of Las Vegas (Nev.) Television Inc., vhf Ch. 8 
grantee which received its permit March 19, 
said that the starting date is contemplated 
within 30 to 90 days. National representation 
will be handled by Weed TV. GE equipment 
is being ordered. No arrangements have yet 



Radio-TV Serve Syracuse 

WHEN strikes halted Syracuse's two 
newspapers, the Post-Standard and the 
Journal-Herald, radio and TV were called 
upon by the S. I. Newhouse interests, 
which own the two papers, as well as 
WSYR and WSYR-TV. A populace, cut 
off from its newspapers, turned to these 
two stations plus WAGE, WFBL, WHEN 
(TV), WNDR-AM-FM and WOLF for 
news service. 

WSYR reported to B*T that it ran 
17 extra newscasts along with those regu- 
larly scheduled and, in addition, gave 
"on the air" editions covering local, na- 
tional and international news, weather, 
stock market reports, funnies and extra 
ads. WSYR-TV signed on an hour earlier 
and throughout the day stressed features 
and news ordinarily presented by the 
struck newspapers. Stations indicated 
Friday that they would continue such 
service for the duration of the strike. 



Page 72 



April 6, 1953 



Broadcasting • Telecasting 




ARCHITECT'S drawing shows KPIK (TV) Los 
Angsles transmitter building as it will look 
when construction is completed this summer 
atop Mt. Wilson for the John Poole Broad- 
casting Co. [B*T, March 9]. Three and one- 
half story structure has ground-level drive-in. 

been made for network affiliation. 

Ralph Atlass, president of Johnson-Kennedy 
Radio Corp., Chicago, told B*T that no target 
date has been set for WIND-TV, uhf Ch. 20 
grantee. He said the date depends on how 
soon equipment can be delivered. He said 
that network affiliation was not contemplated 
and that the station will concentrate on local 
programming. Ralph Atlass said H. Leslie 
Atlass, CBS vice president and general manager 
of WBBM-AM-TV Chicago, will divest him- 
self of 20% interest in WIND-TV within 60 
days in accordance with the FCC proviso which 
accompanied the March 19 grant. 

WIND-TV will maintain studios and trans- 
mitter in the Chicago Daily News building and 
also will have space in the Wrigley Bldg. 
Ralph Atlass said the first year operating cost 
is estimated at more than $925,000. 



KSD-TV, WJAR-TV Plan 
To Up Power Within Month 

POWER increases for two more pre-freeze sta- 
tions are scheduled to take effect within the 
next month. 

KSD-TV St. Louis, Mo., and WJAR-TV 
Providence, R. I., are both installing new 
antennas, already having received the ampli- 
fying equipment. At the time of its power 
boost, WJAR-TV also will change from vhf 
Ch. 11 to vhf Ch. 10. 

KSD-TV, operating on vhf Ch. 5, is re- 
placing its three-bay antenna with a six-bay 
antenna, and will increase effective radiated 
power from 16 kw to 100 kw visual. 

WJAR-TV will step up its effective radiated 
power from 30 kw to 200 kw visual. Its six- 
bay antenna is being replaced with a 12-bay 
superturnstile antenna. The antenna height 
above average terrain will be increased from 
720 ft. to 734 ft. 



Truman Brizee Dies 

TRUMAN BRIZEE, 48, WHAM-TV Rochester 
sales manager, died in New York Wednesday 
after a long illness. He joined WHAM in 1937 
as salesman, became promotion and publicity 
director in 1943, sales manager in 1947 and 
assumed the WHAM-TV position in 1949. Sur- 
vivors are his wife, the former Marguerite 
Unterborn, seven children and his parents. 




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INC. 



Dept. B-4 
Chkage 1 



Broadcasting • Telecasting 



April 6, 1953 ® Page 73 



STATIONS 



George E. (Ed) Zimmerman, 
Former KARK Official, Dies 

FUNERAL services were held last Monday 
for George E. (Ed) Zimmerman, 61, former 
vice president and general manager of KARK 

Little Rock and 
Southwest radio 
pioneer, after his 
death the previous 
day in that city. 

Associated with 
KARK from 1936, 
Mr. Zimmerman re- 
tired in 1950 be- 
cause of ill health. 
He began his radio 
career in the Army 
Signal Corps i n 
World War I and 
was a staff official of 
WFAA Dallas, when 
he supervised installation of equipment at 
KFDM Beaumont and KPRC Houston. Later 
he was a member of NBC's public relations 
department, which he left in 1936 to join 
KARK. 

A member of the Little Rock Bodies of the 
Scottish Rite Masons and the Scimitar Shrine 
Temple, he also belonged to the Little Rock 
Chamber of Commerce, American Legion, 
Rotary Club and Little Rock Club. 

Survivors are his wife, Mrs. Lillian Grasby 
Zimmerman, and a brother, W. C. Zimmerman, 
Dallas. 




Mr. Zimmerman 



Steen Elected to WRS Board 

JOHN W. STEEN, Westinghouse Radio Sta- 
tions Inc. attorney who is headquartered in 
Washington, D. C, 
was elected to the 
board of directors at 
a meeting of stock- 
holders, E. V. Hug- 
gins, president, an- 
nounced last Tues- 
day [Closed Cir- 
cuit, March 30]. 
Mr. Steen joined the 
Westinghouse Elec- 
tric Corp.'s legal de- 
partment in 1944. 
He is a member of 
the Federal Commu- 
nications Bar Assn. 




Mr. Steen 



WJR Directors, Officers 
Re-elected at Meeting 

ALL WJR Detroit officers and directors were 
re-elected and a restricted stock plan for sta- 
tion executives approved at a stockholders 
meeting Wednesday. 

Directors: Mrs. Frances S. Richards; John 

F. Patt, president; Worth Kramer, vice presi- 
dent-general manager; William G. Siebert, 
secretary-treasurer; Selden S. Dickinson, and 

G. F. Leydorf and F. Sibley Moore, vice presi- 
dents. Other officers: George W. Cushing and 
Gordon Gray, vice presidents. 

The restricted stock option plan will inte- 
grate more closely active management with 
station ownership, the station reported. Em- 
ployes holding stock in The Goodwill Station 
Inc., licensee corporation, now number 54. 



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Page 74 



April 6, 1953 




WABI-AM-TV Staff Functions 
Are Tailored to Growth 

NEW organizational plan for WABI-AM-TV 
Bangor, Me., was announced last Monday by 
Murray Carpenter, general manager-treasurer. 

Commenting that "it is quite likely that our 
staff will double in size in the very near future," 
Mr. Carpenter said WABI plans to open its TV 
station to a "full-time operation." 

Under the new setup, Lee Gorman Jr., WABI- 
AM-TV general sales manager, has been moved 
to the position of general business manager for 
both stations. Walter L. Dickson, former chief 
engineer, now is techical operations manager 
for radio-TV. 

Bronson's New Duties 

Richard B. Bronson, former radio program 
director, assumes the same duties in television, 
with Robert H. Patten succeeding him in radio. 
Other appointments: Milton Chapman, radio 
sales manager; Johnny McRae, chief announcer, 
and Robert McCausland, assistant TV sales 
manager. 

REPRESENTATIVES 

Raymond H. McKinney Dies; 
Everett-McKinney Principal 

REQUIEM mass for Raymond Hilary Mc- 
Kinney, 66, veteran advertising representative, 
was said at the Church of the Resurrection, 
Rye, N. Y., last Tuesday, following his death 
March 28 after a long illness. 

Mr. McKinney was a stockholder and treas- 
urer of Everett-McKinney Inc., station repre- 
sentation firm, but was active primarily in the 
newspaper representation field as president of 
J. P. McKinney & Son, New York. 

He was a director of the Gannett news- 
papers, which his company had represented 
some 40 years. The Gannett newspapers own 
a group of radio stations in New York, Con- 
necticut, and Illinois which are among the 
stations represented by Everett-McKinney. 

Survivors include two daughters, Mrs. James 
D. Black and Miss Jane E. McKinney, of Rye, 
and a sister, Mrs. James A. Cahill, of Wash- 
ington. 



Shorts 

Headley-Reed Co., N. Y., appointed national 
representative by WORL Boston. 

George W. Clark Inc., N. Y., appointed repre- 
sentative for WOV New York. 

James S. Ayers Co., Atlanta, appointed south- 
eastern representative for WAYS Charlotte, 
N. C. 

George W. Clark Inc., N. Y., appointed national 
sales representative for WOL Washington. 

Forjoe & Co., N. Y., reappointed representative 
for WLEE Richmond- Va. 

Continental Radio Sales appointed national 
representative for KIMO Independence, Mo. 

Avery-Knodel appointed national representative 
for KTYL-TV Mesa, Ariz. 

Everett-McKinney Inc., N. Y., appointed by 
KSWO-TV Lawton, Okla., as national rep- 
resentative. 

Broadcasting • Telecasting 



NETWORKS 



CBS Radio Gets Plaudits 
On Murphy's Rate Stand 

FURTHER signs that radio business is on the 
rise were seen last week as CBS Radio 
thumbed through congratulatory messages on 
President Adrian Murphy's announcement that 
the network expected nighttime rates to hold 
through the 1953-54 season [B»T, March 30]. 

Though CBS affiliates reportedly were 
pleased, at least one rival network raised a 
question about that part of Mr. Murphy's an- 
nouncement which referred to a revised dis- 
count structure. 

It was learned that Alfred R. Beckman, na- 
tional director of station relations of ABC, 
had sent a memorandum to ABC affiliates 
pointing out that Mr. Murphy had announced 
that CBS "will afford advertisers for every 
quarter hour sponsored in the daytime the 
opportunity of buying a nighttime quarter hour 
at a quarter of the nighttime network hourly 
rate." 

Mr. Beckman said: "This simply means 
that CBS daytime advertisers, of which there 
are many, may now buy evening quarter hours 
at 25% of the hourly rate less applicable dis- 
counts. This obviously reduces the cost of a 
quarter hour evening time period on CBS Ra- 
dio by 37V2%. Also, an advertiser may put 
these two quarter hours together back to back 
so that the half hour automatically becomes 
a 50% half hour instead of, as heretofore, a 
60% half hour. This represents a reduction of 
162/ 3 %."- 

Mr. Beckman said that ABC was "studying 
the effects of this latest move on the part of 
CBS Radio" and would "report further when 
we have arrived at definite conclusions." 

C. L. McCarthy, president and general man- 
ager, KROY, CBS radio affiliate in Sacramento, 
termed the announcement "most encouraging" 
and added "the non-network business of this 
station for the first three months of 1953 is up 
34% by comparison with the same period of 
1952." 

"It has been my opinion," Mr. McCarthy 
said, "that radio will hold its own despite the 
frenetic attitude of some advertisers and agency 
people who have been over-romanced by TV. 
This news [Mr. Murphy's statement] strengthens 
my conviction. . . . We sincerely hope your 
efforts to improve the CBS Radio schedule will 
be successful and you may count on our full 
cooperation. ..." 

Vice President and General Manager D. L. 

De Gray Named Director 
Of CBS Radio Station Rel. 

EDWARD J. De GRAY, CBS Radio station re- 
lations representative since 1951, has been ap- 
pointed director of station relations, William 
A. Schudt, CBS Radio vice president in charge 

of that division, 
announced Friday. 
He succeeds Mr. 
Schudt, who held the 
position before his 
elevation to a vice 
presidency. 

Mr. De Gray join- 
ed CBS in 1937 as 
an accountant and 
was transferred in 
1940 to WBT, then 
the CBS-owned ra- 
dio station in Char- 
lotte, N. C. He be- 
came assistant gen- 
eral manager of WBT and secretary-treasurer 
of the Jefferson Standard Broadcasting Co. in 
1947. 




Mr. De Gray 



Provost, Hearst Corp., whose WISN-AM-FM 
Milwaukee are CBS Radio affiliates, wrote Mr. 
Murphy that "I consider your report very 
significant and it is certainly one of the most 
encouraging messages to be given to our in- 
dustry in a long time. . . . We have proved in 
recent months with our operation of WISN in 
Milwaukee that radio can be sold. We are 
running ahead both in local and national busi- 
ness over last year and are continuing to book 
considerable new business." 

Ray P. Jordan, WDBJ Roanoke, wired the 
network: "This move . . . should materially 
assist in the stabilization of radio rate prac- 
tices," while O. J. Keller, WTAX Springfield, 
111., said the announcement reflects a "fine job" 
and "is most welcome news. . . ." 

C. Wallace Martin, WMCS Columbia, S. C, 



found it "certainly reassuring to learn of CBS 
Radio's strong faith in the future of our 
medium." Paul R. Bartlett, KFRE Fresno, said 
the announcement was "good news indeed" and 
"proves that Columbia is doing the job." 



NBC Names Engle, Hughes 

APPOINTMENTS of Thaine Engle as super- 
visor of television audience promotion and of 
Ridgway Hughes as manager of sales promo- 
tion for radio and television for NBC were an- 
nounced last week by Jacob A. Evans, NBC di- 
rector of advertising and promotion. 

Mr. Engle joins NBC from WBAP Fort 
Worth. 

Mr. Hughes resigned as promotion manager 
of McCall's Better Living magazine. 



'Mi 




If you want your sales in Atlanta to multiply like Easter bunnies, then 
turn the job over to WGST because here's the station that's "Loaded 
with C.P.M." — CIRCULATION, PROGRAMMING, MERCHANDISING! We 
have 28 years of successful selling experience in this booming market 
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us or our national reps. 




. * i A Ml A 



MR. 
ATLANTA 



5, 



000 WAT1S 




NATIONAL REP. 

JOHN BLAIR 

IN SOUTH EAST 
JAMES S. AYERJ 



Broadcasting 



Telecasting 



April 6, 1953 



Page 75 



NETWORKS 




THREE HAPPY PEOPLE celebrate NBC-TV's 
100th affiliate, KELO-TV Sioux Falls, S. D. 
The century marker was sealed when Joe Floyd 
(c), KELO-TV president, signed contract. 



Sheldon Hickox (I) and Don Mercer (r), both 
NBC, close the pact with Mr. Floyd. The vhf 
Ch. 1 1 affiliate is represented by the O. L. 
Taylor Co. 



Networks Reveal New Plans 
For Coronation TV Coverage 

FURTHER details of network plans for TV 
coverage of the coronation of Queen Eliza- 
beth II in London June 2 were revealed last 
week, tied to the plans of British Royal Air 
Force bombers to make two flights delivering 
BBC films for use here on a "pool" basis 
[B*T, March 30, Feb. 23]. 

ABC-TV, CBS-TV, NBC-TV and DuMont 
all scheduled showings of the BBC films at 
6 p.m. EDT on Coronation Day, plus late- 
evening showings of films delivered by the sec- 
ond RAF flight. The networks also are plan- 
ning their own film coverage to augment that 
provided by BBC. 

The early-evening showings of ABC-TV and 
NBC-TV are slated at 6-7 p.m. EDT. CBS- 
TV's is scheduled to start at 6 p.m., but run- 
ning time was not disclosed. Late-evening 
presentations were set, in some cases tenta- 
tively, at 9-10 p.m. on ABC-TV, 10:30 to mid- 
night on NBC-TV, and 11 p.m. to midnight 
on CBS-TV. 

Additionally, CBS-TV plans to go on the air 
at 5:30 a.m. on Coronation Day with film clips 
from New York and direct pickup of audio 
portions from London. Similarly, ABC-TV 
tentatively has scheduled a June 2 morning 
telecast at 8-9 a.m. NBC-TV said it would 
make known its other plans "soon." 

DuMont will show the coronation films from 
6-7:30 p.m. The network also plans a repeat 
telecast after 10 p.m. 

General Motors is sponsoring NBC's cov- 
erage, both radio and TV, and Willys-Overland 
Motors is sponsoring that of CBS-TV and CBS 
Radio. ABC has signed Pepperell Mfg. Co. for 
its radio coverage. 



ABC-TV Adds Three 

ADDITION of three new television stations to 
ABC-TV network, bringing the total to 161, 
was announced Thursday by Alfred R. Beck- 
man, national director of the ABC station 
relations department. New affiliates, effective 
on or about April 15, are: 

WGLV (TV) Easton, Pa., owned by the 
Easton Publishing Co., which will operate on 
Ch. 57, with Nelson Rounsley as manager (sta- 
tion also is affiliating with DuMont); WLBC- 
TV Muncie, Ind., owned by Tri-City Radio 
Corp., Ch. 49, W. F. Craig, commercial man- 
ager, and WCOV-TV Montgomery, Ala., owned 
by Capitol Broadcasting Co., Ch. 20, Hugh H. 
Smith, general manager. 

Page 76 • April 6, 1953 



NBC Promotes Bubble Gum 

A PROMOTION plan in which pictures of 
36 NBC radio and television personalities ap- 
pear on "trading cards" distributed with NBC 
Stars' Picture Bubble Gum was announced by 
the network last week. It was reported some 
50 million cards are in the hands of children 
in NBC radio and TV cities. 

In a reciprocal agreement with the Bowman 
Gum Div. of Haelan Labs., Philadelphia, NBC 
provided 20-second spot announcements on 
owned-and-operated radio and TV stations in 
New York, Washington, Chicago and Cleveland, 
advising listeners and viewers about the gum. 
According to NBC, the plan was conceived by 
Ted Cott, vice president and general manager 
of WNBC-WNBT (TV) New York. 



WABC-TV New Power Debut 
Coincides With 'Album 7 Bow 

ABC announced last week that its New York 
key television station, WABC-TV, next Sunday 
will .become "the first top market major net- 
work-owned station to adopt superpower video." 

The change, boosting W ABC-TV's effective 
radiated power from 16 kw to 80 kw through 
the installation of a new General Electric 25 
kw amplifier, will be made coincident with the 
debut of ABC-TV's ambitious new half-hour 
ABC Album series at 7:30 p.m. EST April 12. 

Power increase is one of a series planned for 
all ABC-owned TV stations in a $2 million 
project [B*T, Feb. 23]. 

Frank Marx, ABC vice president in charge 
of engineering, said the WABC-TV power boost 
will increase the station's coverage range from 
its present 55 miles to more than 65 miles, and 
improve reception within the present range. 

Similar increases are planned for the four 
other ABC-owned TV stations under the $2 
million program, with 25 kw amplifiers to be 
installed at KECA-TV Los Angeles in May and 
at WBKB (TV) Chicago, WXYZ-TV Detroit, 
and KGO-TV San Francisco by mid-summer. 

Second phase of the program calls for in- 
stallation of new, specially designed antennas 
at the five stations, while the project will be 
completed with installation of new General 
Electric 50 kw transmitters at all the stations 
by fall, 1954. 



Klugherz Joins CBS-TV Unit 

DAN KLUGHERZ, of the radio-TV depart- 
ment of Young & Rubicam, last week was 
named manager of film production for CBS- 
TV, where he will be responsible for super- 
vision of film production activities for net- 
work programs. 



DuMont Has 105 Stations 

SIGNING of 31st DuMont affiliate since lift- 
ing of TV freeze last July 1 was reported by 
Elmore B. Lyford, DuMont Television Net- 
work's director of station relations. He listed 
total affiliates at 105. 

Seven new stations to be added were listed 
by Mr. Lyford as follows: 

KRTV (TV) Little Rock, owned by Little Rock 
Telecasters Inc., scheduled to begin operations 
on uhf Ch. 17 on May 1; WCSC-TV Charleston, 
S. C, owned by WCSC Inc., vhf Ch. 5, May 1; 
WBUF-TV Buffalo, owned by Chautauqua Bcstg. 
Corp., uhf Ch. 17, June 15; WFTV (TV) Duluth- 
Superior, owned by Great Plains Television 
Properties, uhf Ch. 38, May 1; WATR-TV Water- 
bury, owned by WATR Inc., uhf Ch. 53, July 1; 
KWFT-TV Wichita Falls, Tex., owned by Wichita 
Falls Television Inc., vhf Ch. 6, March 1, and 
WHYN-TV Springfield-Holyoke, Mass., owned 
by Hampden-Hampshire Corp., uhf Ch. 55, yes- 
terday (Sunday). 




THIS POSTER, these men affirm that CBS-TV 
has signed its 100th network affiliate, KWFT- 
TV Wichita Falls, Tex. [B*T, March 23]. Her- 
bert V. Akerberg (2d I), CBS-TV vice president 
in charge of station relations, congratulates 



Kenyon Brown, president and general manager 
of KWFT-TV. Participating in the ceremony 
are Robert Wood (I), assistant director of sta- 
tion relations, and Fritz Snyder (r), CBS-TV 
station relations director. 



Broadcasting 



Telecasting 




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Broadcasting 



Telecasting 



April 6, 1953 • Page 77 



NETWORKS 



PROFESSIONAL SERVICES 



Intermountain Plans 
Single Rate, New Coverage 

SINGLE RATE card and regrouping of affili- 
ates are moves announced by Intermountain 
Network in a plan to "strengthen the network's 
position and to assure advertisers of even more 
concentrated coverage." 

Jack Paige, Intermountain executive vice 
president, states that the network will issue a 
single rate card for the full broadcast day as 
part of its process of equalizing rates. The 
affiliate regrouping is designed to place sales 
emphasis on 44 stations in the seven-state 
coverage of the network. Stations affected are 
in Colorado, New Mexico and Texas. 

New coverage maps and data will be re- 
leased with the completed structure, Mr. Paige 
stated. Intermountain will continue to be the 
central feeding point in the Mountain Time 
Zone for MBS. 



Warner Opens D. C. Office 
On Radio-TV, Copyright Law 

HARRY P. WARNER, formerly associated 
with the Segal, Smith & Hennessey law firm 
in Washington, D. C, last Wednesday an- 
nounced the open- 
ing of a law office 
in that city. Mr. 
Warner, author of 
a book. Radio and 
Television Rights, 
to be published early 
next month, will 
specialize in radio, 
television, copyright 
and trademark mat- 
^^^^BjPfT ters. 

■t H^b,. Mr. Warner, born 

■■k in Newark, N. J., 

Mr. Warner June 1913 > ' s an 

alumnus of the U. 

of Michigan Law School where he was a Phi 

Beta Kappa. He was with Segal, Smith & 





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An atmosphere to relax and enjoy — or 
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With the announcement of the new 
AMPEX 450, magnetic tape, musical 
wonder of a coming era, has become 
the ideal medium for background mu- 
sic. Hourly cost drops to a new low; 
quality rises to an all-time high. A wide 
variety of music for every purpose is 
now available on pre-recorded tape 
(see your Ampex distributor). Tape 
recordings eliminate needle scratch 
and their fidelity is permanent. They 
last for any conceivable number of 
plays. 

On the AMPEX 450, up to eight hours 
of unrepeated music is available from 
one 14-inch reel of tape, and fully 
automatic repetition is available. The 
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Hennessey and its predecessor since 1936. 

During World War II he was in the Army, 
associated in legal work with the motion pic- 
ture industry's war and training film produc- 
tion. From 1948-52 he was chairman of the 
Committee on International Communications 
for the American Bar Assn. He is a member 
of ABA, the Federal Communications Bar 
Assn. and the District of Columbia Bar. He 
was editor-in-chief of the Federal Communica- 
tions Bar Journal and now is serving as FCBA's 
chairman of the publications committee. In 
1948-49, his first book, Radio and Television 
Law, was published. His new office in Wash- 
ington is located at 916 Evans Bldg., New 
York Ave. 



Resnick Leaves FCC, 
Sets Up D. C. Law Office 

LEO RESNICK, veteran FCC hearing examiner 
and attorney, resigned from the Commission 
last week to enter private practice before the 
administrative agencies of the federal govern- 
ment, specializing in radio-TV and communi- 
cation law. 

Best known as presiding officer in the lengthy 
Paramount-ABC merger case — in which he 
recommended ap- 
proval of the "mar- 
riage" and formation 
of American Broad- 
casting - Paramount 
Theatres Inc., a 
finding substantially 
adopted by FCC in 
its final ruling to 
grant the merger 
[B»T, Feb. 16]— 
Mr. Resnick left the 
quasi-judicial FCC 
post effective last 
Friday. For all 




Mr. Resnick 



AMPEX ELECTRIC CORPORATION 

934 CHARTER STREET • REDWOOD CITY, CALIF. 



practical purposes, a hearing examinership is 
considered a lifetime position. 

Mr. Resnick has set up his offices in the 
Occidental Bldg., 1411 Pennsylvania Ave., 
N.W., Washington, D.C. 

Mr. Resnick joined FCC as an attorney in 
1940, subsequently handling matters pertaining 
to rule-making and allocation proceedings, 
enforcement cases in the courts, proposed 
legislation and preliminary conferences to in- 
ternational conventions. He also appeared be- 
fore congressional subcommittees as an FCC 
witness. Part of his former FCC work was 
for Vice Chairman Rosel H. Hyde when the 
latter was FCC General Counsel, among 
others. 

Named in 1947 

When FCC named its first group of hearing 
examiners in June 1947, following provisions 
of the Administrative Procedure Act, Mr. Res- 
nick was among the initial 10 appointed to that 
post. During his tenure, he issued some 50 
initial decisions, none of which were reversed 
by the Commission. 

Mr. Resnick served in the Navy from 1943- 
1945, assigned to administrative work in the 
research and development branch of the Bu- 
reau of Ships Electronics Div. He retains his 
reserve commission as lieutenant. 

A native of McAlester, Okla., Mr. Resnick 
attended Columbia U., New York, where he 
received his A.B. in 1934 and LL.B. in 1936. 
He is a Phi Beta Kappa. As an undergraduate, 
he was classmate of Presidential Press Secre- 
tary James C. Hagerty. 



Page 78 



April 6, 1953 



Broadcasting 



Telecasting 



-lea l u res 



BROADCASTING 




TELECASTING 


1 j 

J 



Reprints of articles 
ppearlng In this section 
are available 
at nominal cost Write to 

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For the Audience 



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Carrying your message to this alert audi- 
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MONDAY thru FRIDAY 
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SATURDAY 

12:00 NOON to 6:00 P.M.* 
SUNDAY 

12:00 NOON to 6:00 P.M. 

SUNDAY thru SATURDAY 
6:00 P.M. to 11:00 P.M.* 

Share of TV audience 1952 







22.2 



56.8 



32.2 
23.7 



CHANNEL 5 



KTLA creates its own top-rated televi- 
sion programs — shows that win and 
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channel 5, delivered, on the average, the 
largest share of television audience in 
Los Angeles, afternoon and evening, 
during 1952.** 



*Oct. thru Dec. 1952 In- 
dexes 7 a.m. -6 p.m. 
Saturday. Sunday thru 
Saturday 6 p.m.- 12 mid- 
night. 

** Computed from Hooper 
TV Audience Index Re- 
ports for Los Angeles, 
Jan. thru Dec. 1952. 
Measurements for sta- 
tions nor broadcasting 
entire reported period are 
adjusted. 





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PAUL H. RAYMER COMPANY • NATIONAL REPRESENTATIVE 

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ALWAYS IN FRONT BY AN OVERWHELMING MARGIN 



Page 80 • April 6, 1953 



Bboadcastino • Telecasting 



or harmonic distortion ! 



FREQUENCY RESPONSE 



OUTPUT VS DISTORTION 



O 54 





























1 


























































































































































































































































No 


I; 


OA 


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I 






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65 



[80 



70i 



1000 

FREQUENCY IN CYCLES PER SECOND 



10000 20000 
15000 



























































































































































































r 




































No. 1 


20 


V It 


PE 


































































































































































/ 


































- 




















































































No. 1 


1 IA 1A 


PE 



















































































































































































































































































































































































































































The frequency response characteristics of both No. 
120A and No. 111A tapes are virtually identical at 
15 ips tape speed. These curves were made with each 
tape set at optimum bias and an input level 15 db 
below 1% 3rd harmonic distortion. 



4 6 8 

PERCENT HARMONIC DISTORTION 



10 



12 



This graph shows the 8 db increase in output of 
High-Output Magnetic Tape No. 120A over No. 111A 
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is as much as 12 db! 



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STANTON DEFENDS 
TV PRICES 




(Continued from page 82) 
price-per-thousand for the average half- 
hour evening program on CBS Television 
was $4.74; in 1950 it was $2.96; in 1951, 
$2.70; in 1952 to the present, $2.39. This 
declining trend— from $4.74 to $2.39— 
can be attributed to the increasing satura- 
tion of the existing television markets and 
to the greater coverage which television 
has been bringing in year by year. In Jan- 
uary 1953, CBS Television, was making 
available to the advertiser over 5 million 
more homes than in October 1951, and 
was bringing in these additional homes at 
about 60% of the price-per-home of the 
previous year. Today, the network televi- 
sion advertiser can buy access to a thou- 
sand television homes more cheaply than 
he has ever been able to do before. 

Thus, in the only terms by which tele- 
vision's costs can be validly appraised — 
namely, those of price-per-thousand — it 
seems evident that the belief that television 
has been pricing itself out of the market 
partakes largely of illusion. 

So much for the past. Now, what about 
the future? 

The 100 TV Markets 

In considering the future of television 
costs, it is necessary to lay down certain 
assumptions. These assumptions concern 
the future size of the television market at 
a given point in time. For the purpose of 
this discussion I am assuming that televi- 
sion will be established for the national 
advertiser when the 100 largest television 
markets each have at least one station and 
90% saturation or a total of 35,000,000 
television families. 

In order to see what the future shape 
of the network television market will mean 
to the price of television advertising, it is 
necessary to re-state the general formula 
on which station rates in television are now 
based. This base is $120 per evening half- 
hour for a circulation of 20,000 homes 
and provides for a 50% increase in rate 
for every additional 100% increase in 
circulation. 

Taking the two extremes in size of the 
new incoming television markets, this will 
mean that the price of television time in 
the metropolitan markets of 2,000,000 will 
be about 90 cents per thousand homes for 
the average evening half-hour as opposed 
to $1.80 per thousand in markets of 100,- 
000 homes. This pattern of a higher price- 
per-unit-of-circulation in the smaller mar- 
kets is, of course, characteristic of other 
media as well, in particular, radio and 
newspapers. These well known differen- 
tials are based on the simple fact that the 
expenses of operating a small market news- 
paper or television station are not smaller 
in direct proportion to the markets served. 

This pattern of rate structure leads to 
two opposing tendencies in the future 
growth of television. As new television 
homes appear in new and smaller markets, 

Page 86 • April 6, 1953 



the price-per-home can be expected to be 
higher in these markets than in the older, 
larger markets. On the other hand, as the 
older markets acquire new television homes 
and approach 90% saturation, these 
homes can be delivered at a lower price- 
per-thousand. The rule of thumb may be 
described as follows: If 'it originally re- 
quired 1 unit of cost to reach a thousand 
homes in the older markets, it now re- 
quires V2 unit of cost to reach each addi- 
tional thousand homes in these markets, 
whereas in the new, smaller markets which 
are emerging in the post-freeze period, it 
requires IV2 units of cost to reach a thou- 
sand homes. 

These opposing trends — the declining 
price-per-thousand of the older markets 
and the rising price-per-thousand of the 
newer markets — tend to offset each other 
and to stabilize the over-all price-per- 
thousand for time at a point between the 
ceiling (of the price-per-thousand) of the 
new, smaller markets, and the floor (of 
the price-per-thousand) of the existing, 
older markets. An important factor help- 
ing to keep the price of television down in 
spite of its extension to new and more 
expensive markets is the economy achieved 
by spreading the production and talent 
costs over larger potential circulation. 

Timetable for Television 

Barring certain contingencies which 
could materially alter the timetable, I be- 
lieve that these 100 largest markets will 
all be in operation within one year from 
now, and that set ownership within these 
markets will approach the 90% saturation 
mark within two and a half years, or at 
some point between 1955 and 1956. 

I can visualize at least five factors that 
may alter this schedule: 

1. A world war. 

2. A general economic upheaval. 

3. Color television. It is difficult to 
forecast what effect its introduction might 
have on the time-table of receiver satura- 
tion. 

4. The question of whether the Federal 
Communications Commission's approach 
to the present system of allocations will 
change or remain the same. 

5. The recently proposed Bartlett plan 
for expediting the applications of prospec- 
tive television licensees which, if adopted, 
would act as an accelerating factor in tele- 
vision's expansion. This plan provides that 
where there is more than one applicant 
for a given channel, the applicants will 
pool their resources to form a corporation 
which will then be authorized by the FCC 
to operate a television station on an in- 
terim basis pending the Commission's ad- 
judication of the claims of the various 
petitioners. When the successful applicant 
is designated, the temporary corporation 
will be dissolved and the station will revert 
to him. At this point, each of the appli- 
cants participates in his share of the profits 
or losses so far incurred. The plan is de- 
signed to cut through the inevitable legal 
delays attending conflicting applications for 
licenses and to speed up the construction 
and operation of new stations. 

Barring these contingencies I would 
place the point when television will reach 
the 100-largest-market stage at roughly 



two and a half years from today. (Such a 
network, incidentally, embraces an area 
producing 82% of the total retail sales of 
the country and containing nearly 81% 
of all U. S. families.) 

At this stage it is my considered opin- 
ion that the price-per-thousand of televi- 
sion in the 100 leading markets will not 
exceed the price today. In other words, 
the network television advertiser two and 
a half years from now will be able to buy 
access to 35,000,000 television homes in 
100 major television markets for the same 
price-per-thousand he is paying today for 
access to 21 million homes in 61 of the 
pre-freeze markets. 

The principal basis for believing that 
television's price-per-thousand will be sta- 
bilized at the current level is that the same 
principle of interaction which operated 
prior to the lifting of the freeze will con- 
tinue to operate. The continuingly lower 
cost of bringing in additional homes in the 
older established markets on the one hand, 
together with the spreading of program 
costs over larger numbers of set-owning 
families on the other, will offset the in- 
creasing costs of bringing in homes from 
the smaller new markets. 

The continuing introduction of efficien- 
cies in production techniques as exemplified 
by our new Television City plant in Holly- 
wood, so designed as to maximize the effi- 
cient use of manpower and materials and 
to obtain a factory-type flow of program 
production will continue to keep produc- 
tion costs down. 

If I may recapitulate — it seems to me 
that the evidence of the past is incontro- 
vertible in demonstrating that television 
has not been pricing itself out of the mar- 
ket and that realistic estimates for the 
future indicate that television will not 
price itself out of the market. 

Size of Networks 

In considering the future I have selected 
a network of the 100 largest television 
markets in order to keep my discussion 
specific. In doing so I do not mean to 
imply that television's growth will sud- 
denly stop at the 100th market. Nor did 
I mean to imply that national advertisers 
will all use networks of 100 stations. Some 
will use fewer markets; some will use more. 

To go back once more to the beginning, 
it may strike you as odd that the question 
of whether television is pricing itself out 
of the market should arise when the price- 
per-thousand has been declining so rapidly. 
I have suggested that the anxiety on this 
point stems from the increase in the total 
cost of television as the national audience 
grows to increasingly great proportions. 
For there is no question of the fact that 
as television continues to deliver large 
audiences, its total costs will rise. But for 
advertisers interested in operating a na- 
tionwide business, the development of a 
medium that brings them wider coverage 
at no increased price-per-thousand must 
not only make sense, but be thoroughly 
welcome. If it's a good buy for part of the 
market, in my judgment, it will represent 
an even better buy when it offers the same 
price-per-thousand for the full market. On 
this basis if the total cost is large, it is 
because the country is large. 

Broadcasting • Telecasting 



T'NT stands for Tup and Tony — Howard Tupper, 
left and Tony Carvell, veteran WGY staff announcers 
who have teamed up to develop an enticing early after- 
noon show. Here, you see the two among 31 baskets 
full of drugstore and grocery products advertised over 
Station WGY. These baskets went to 31 winners in 
WGY's 31st anniversary contest. 




On the air between 1:15 and 2:15 every weekday 
afternoon, Tup and Tony present a little bit of every- 
thing for their thousands of loyal listeners. Phone 
interviews with shut-ins and the chief of the U. S. 
Weather Bureau in Albany, taped interviews with 
interesting residents of the WGY area, human interest 
stories about other residents, jokes, and plenty of re- 
corded music make up the program. 



In spite of rainy weather, over half of the con- 
test winners came to the WGY studios and 
appeared on T'NT before picking up their coveted 
prizes. Putting sponsors' products into listeners' 
homes like this, is just another "extra" enjoyed by 
WGY advertisers. 



Represented by 

HENRY I. CHRISTAL CO 

New York 
Chicago • San Francisco 



STUDIOS IN SCHENECTADY 



\ft[Q^f ^a/ntal ef t/ie Mute 



A GENERAL ELECTRIC STATION 



Broadcasting • Telecasting 



April 6, 1953 • Page 87 



WHITE DEFENDS 
TV COSTS 




(Continued from page S3) 
the total cost of sponsoring an evening hour 
for 52 weeks on a full network can run into 
a 4 to 5 million dollar figure . . . And a 15- 
minute daytime strip can cost between 2 and 
3 million dollars for 52 weeks. 

Figures such as these — for a single adver- 
tising operation — can be pretty formidable 
to all but the biggest-budgeted advertisers, 
some of whom have many products to sell. 
With their products they can fully occupy 
an evening hour and a daytime strip and get 
maximum value from it. 

But for many other national advertisers, 
the figures I have mentioned are not much 
in point. They're like quoting the price of 
a fleet of trucks to a man who can use a 
Jeep. The problem, then, is to make net- 
work television available in smaller sales 
units so that more advertisers can get the 
benefits of its effectiveness. And this should 
be done without chopping the program unit 
into little pieces. Network television is 
meeting this problem through different types 
of shared sponsorships. They cut the cost 
per client and still give him plenty of adver- 
tising pressure. 

For example, we have alternating-week 
sponsorships of an evening hour show like 
the Montgomery dramas and a half-hour 
program like the Winchell-Mahoney show. 
We also have a 90-minute musical comedy 
revue like the Show of Shows, where a half- 
hour is shared by three advertisers. You 
can buy as little as a 15-minute segment once 
a week in an hour daytime strip like Kate 
Smith. Our two-hour morning show, Today, 
is sold in 6-minute segments which cost only 
$3,300 — for time, talent, production — every- 
thing. By using these opportunities, adver- 
tisers have been able to sample the medium, 
and have come back with really startling 
success stories that are leading them to use 
it on a wider basis. This pattern is becom- 
ing typical. And the NBC programs I have 
mentioned are only examples of the flexibil- 
ity all. networks are seeking to develop. 

Future Flexibility 

Looking toward the future, we may see 
an expansion of this concept. It would be 
based on a program structure which would 
include a number of shows of varied types. 
Advertisers could buy one or more an- 
nouncements for one or more weeks. Some 
of the shows would be scheduled in the 
morning, some in the afternoon, and some 
in the evening, arid they would be fitted 
around programs sponsored by single 
clients. With this sort of structure, adver- 
tisers could buy as little as a one-time par- 
ticipation in a single show ... or as much 
as every-day exposure in different programs 
throughout the week on a year-around basis. 
They could reach selected audience types — 
young married people, teenagers, women — 
as well as the general family audience. And 
they could schedule the volume and type 
of their television advertising to tie in with 
special sales, saturation campaigns, seasonal 



drives or year-round selling. 

I think you can see the attraction of such 
a plan from the advertiser's point of view. 
Small-budget advertisers would have the 
same opportunities to use network tele- 
vision as the individual brands of adver- 
tisers who have several products. Large- 
budget advertisers could get greater ex- 
posure and frequency by spreading their 
advertising across various types of programs 
and reaching larger cumulative audiences. 
More sponsors would be able to buy into 
known circulation values. 

This sort of approach could help strength- 
en the economic base of network tele- 
vision. It could make the medium more 
useful to advertisers already using it, and 
it could make it more readily available to 
hundreds of national advertisers who haven't 
begun to use it. From these sources, 
revenue could be developed which is needed 
to build better shows, develop new tech- 
niques and broaden the scope of program- 
ming. And for the advertiser who wants it 
and can afford it, there would still be a 
range of programs available for individual 
sponsorships, with the identity and prestige 
values they provide. 

There are certainly many problems in 
working out such an approach. But the 
potential of the approach is so great that 
it deserves the most serious consideration 
on the part of all concerned. We do know 
that the television network of the future 
cannot be supported by the relatively small 
group of major advertisers alone. And any- 
thing which makes the medium more useful 
to more advertisers is going to advance the 
interests of all who want and need a strong 
national service — the public, the stations, 
and the advertisers themselves. 

Better Commercials 

A related question we should examine is 
how to get more mileage out of the com- 
mercial presentation itself — the minute or 
minutes of time in which you do your 
selling. These deep waters are just being 
charted, and again, we have only a few 
guideposts along the way. 

We know that the effective commercial 
must meet two standards — it must be per- 
suasive and it must be remembered. Stating 
these objectives is a good deal easier than 
achieving them. But in our Hofstra re- 
search studies, we made some interesting 
by-product discoveries on the matter. 

We found, for example, cases where com- 
peting companies, using a network program 
with about the same costs, were both get- 
ting excellent remembrance of the tele- 
vision commercials. But in one case, the 
advertising produced almost twice as many 
extra customers as in the other — because 
it was more persuasive. 

We also found that relative program 
ratings don't necessarily reflect relative sales 
effectiveness. There were cases where com- 
peting advertisers were getting about the 
same program ratings, but where one o.f 
the programs was developing many more 
new customers than the other, and con- 
versely there was a case where competing 
advertisers were getting about the same sales 
effectiveness from their television programs, 
although one had a 13 rating and the other 
had a 23. 

To focus industry attention on the mat- 



ter, we pursued these leads in a pilot study 
with the Schwerin organization. Although 
the study barely scratched the surface, it did 
confirm a number of basic principles of the 
"do's and don'ts" of television commercials. 
For example, it documented the increased 
impact you get when audio and video are 
used to convey the same thought at the 
same time. It showed the importance of 
backing up claims of performance by 
demonstrating performance in action. It 
indicated that a few simple points, sum- 
marized a't the end, are much more ef- 
fective than a long accumulation of points. 
It showed situations where a less expensive 
commercial did a much better job than a 
more costly one. And it produced some 
helpful evidence on the right type of 
personality to use for presenting different 
types of products and messages. 

We've published the results, and there's 
not much point in going into the details 
now. But when we find tremendous varia- 
tions in the selling effectiveness of different 
programs, which cost the same and rate 
the same . . . and when we discover that 
this difference is due largely to the relative 
efficiency of the commercials ... at least 
we have another approach through which 
advertisers can increase their returns from 
television. As we pointed out in our re- 
port, improving the "rating" of the sales 
message can be just as profitable as im- 
proving the program rating — and it usually 
can be done more readily at far less cost. 

Changing Patterns 

Program opportunities and program pat- 
terns are changing too. We see network 
television broadening out beyond the con- 
ventional entertainment forms. The lines 
between public service and entertainment 
are being washed away. Documentary ma- 
terial, discussions, and selections from the 
opera, ballet and the classics of literature 
are integrated into some of the most 
popular sponsored entertainments, where 
they reach a mass audience. 

Presentations which a few years ago 
would have been considered as purely "edu- 
cational" — in quotes — are becoming hits 
on television, programs like Victory at Sea, 
Ding Dong School and the film interviews 
with Bertrand Russell, Robert Frost and 
Carl Sandburg. 

Early experimental formats like Camel 
Caravan — television's first newsreel — and 
Show of Shows — its first Broadway-type 
revue — have proved out long ago. New 
ones— like Omnibus and Today and See It 
Now — have been launched. Television has 
established a pattern of advertising support 
for such great occasions as the political con- 
ventions, the inauguration and the coro- 
nation — something relatively unknown in 
radio. 

All of these trends are healthy ones and 
I hope we can find ways of extending them. 
Television should be able to embrace all 
the varied material of human interest, and 
advertisers should encourage such a move- 
ment. Nothing is so deadly to the vitality 
of a medium as the stereotype — the wave 
of comedy revues when one is successful, 
the blurred carbon copies of a great mystery 
series, the rash of situation comedies when 
(Continued on page 92) 



Page 88 • April 6, 1953 



Broadcasting • Telecasting 




rifl 



Terrific Growth in KDKA's 
Late Night Audience 

-BUT NO INCREASE IN TIME COSTS! 



Party Line, the mirthful and musical show on KDKA's airwaves 
before and after midnight, keeps building listenership at a sensa- 
tional pace! 

The Nielsen figures tell the story (weekly cumulative audience, 
Monday through Saturday): 



Time 

11:30 PM 
11:45 
12:00 mid 
12:15 AM 
12:30 
12:45 



1951 

67,000 homes 

39,000 

50,000 

39,000 

17,000 

11,000 



1952 

82,000 homes 

60,000 

53,000 

56,000 

53,000 

29,000 



Percent increase 

22% 

53% 
6% 

43% 
211% 
163% 



Yet you can still buy 1 -minute announcements or quarter-hour 
segments on this productive show at the same cost as in 1951. 
It's the time-buying bargain of the year. . in one of the nation's 
most active and important markets! For details, see Free & Peters. 



KDKA 



PITTSBURGH 

50,000 WATTS 

NBC AFFILIATE 




WESTINGHOUSE RADIO STATIONS INC 

WBZ-WBZA- KYW-KDKA-WOWO 



KEX -WBZ-TV 



National Representatives, Free & Peters, except for WBZ-TV; for 
WBZ-TV, NBC Spot Sales 



Broadcasting • Telecasting April 6, 1953 • Page 89 



COMPARATIVE NETWORK SHOWSHEET 



1953 by Br 



ABC 



SUNDAY 

CBS DuMONT 



NBC 



ABC 



MONDAY 

CBS DuMONT 



6:00 PM 


On Ouard 
F 


Electric Cos. 
alt. wks. sust 
Your Are 
There 


New York 

Youth 
Forum 


Revere 
Meet the 
Press 
L 




1 6:15 


6:30 


Film 


Alcoa 
See It Now 
L 


Gen Foods 
Roy Rogers 
F 


| 6:45 


Gnien 
W. Winchell 
L 


1 7:00 


Skippy 
Peanut 
Butter 
You Asked 
For It 
L 


Wrigley 
Gene 
Autry 
Show 
F 


Georgetown 
U. Forum 


P&G 
Red Skelton 
F 


| 7:15 


7:30 


Playhouse 
Seven 
F 


American 
Tobacco 
Private 
Secretary 
L 




Reynolds 
Metals 
Mr. Peepers 


Ironrite 

* liVU j WULIL1 

Screen Test 
L 


7:45 


8:00 


ABC 
AU-Slar 
News 
L&F 


Lincoln- 
Mercury 
Dealers 
Toast 
of the 
Town 
L 


Colgate-P-P 
Comedy 
Hour 
L 


Sterling 
Drug 
Ins. Mark 


| 8:15 


Saber 
Homicide 

Ol|Ua(J J; 


1 8:30 


Film 


8:45 


9:00 


America 
In View 
F 


General 
Electric 
Fred Waring 
L 


Clorets 
Chlorophyll 
Gum & P&G 
Rocky King, 
Detective 


Goodyear 
Corp. 

(alt. with) 
Philco 
Corp. 
TV 

Playhouse 


Perspective 
L 


9:15 


9:30 


Film 


Bristol 
Myers 
Time To 
Smile 
L 


Larus & 
Bro. Co. 
Plainclothes 
Man 


Talent 
Patrol 
L 


9:45 


10:00 


B. Graham 

Hour of 
Decision F 


P. Lorillard 
The Web 
L 


A. Murray 
Dance 
Studios 
Arthur 
Murray 
Show 


P&G 
The Doctor 
F 


Why 
L 


10:15 


Film 


1 10:30 


Both Sides 
A. F. L. 


Jules 
Montenier 
What's 
My Line 
L 


Young 
People's 

Church of 
the Air 
Youth On 

The March 






1 10:45 


11:00 


Burton- 
Dixie 
Remember 
These 
Things 
L 


Norwich 
Sunday 
News Spec. 




11:15PM 





GM- 
Oldsmobile 
News L 



Chesterfield 
Perry Como 



Carnation 
Burns & 
Allen (alt.) L 
Goodrich 



Lever- 
Lipton 
Godfrey's 
Talent 
Scouts 
L 



Philip 
Morris 
I Love 

Lucy 
F 



Gen. Foods 
Instant 
Maxwell 
Coffee L 
Gaines Dog 

Food 
Red Buttons 



Westing- 
bouse 
Studio One 
L 



Longines 
Chrono- 
scope 



General 
Foods 
Capt. 
Video 



Johns 
Hopkins 
Science 
Review 



The Big 
Idea 



Feature 
Boxing with 
Ted II using 



Girl Alone 




P&G 
Those Two 
L 



Camel 
News 
Caravan L 
Winchell- 
Mahoney 
Show L 
Crosley- 
Speidel 
alternating 



Firestone 
Voice of 
Firestone 
L 



Pearson 
Pharm. 
Alt. Wks. 
Eyewitness 
L 



Johnson 

Wax 
alt. with 
American 
Tobacco Co. 

Robert 
Montgomery 
Presents 



Co-op 
Who Said 
That 
L 



P&G 
Beulah 
F 



Bendix 
Swanson 
(alt. wks.) 
The Name'i 
The Same 
L 



Amer. Cig. 
& Cig. Co. 
News L 



Revlon 

Jane 
Froman 



Ernie 
Kovacs 

(sust.) 





Schick 
Crime 
Syndicated 

(alt.) L 
Carter Prod. 
City Hosptl. 




Electric 


ABC 


Auto- 


Fights 


Lite 


(Co-op) 


Suspense 




L 




Rlock 
Drug 
Danger 
L 



Capt. 
Video 



Pepsi-Cola 
Short Stories 
F 



Chevrolet 
Dinah Shore 
L 



Admiral 
Corp Life 
Is Worth 
Living 



Curtis 
Publishing 
Co. 
Keep Posted 



Texas Co. 
Milton Berle 
L 



Wine Corp. 

of America 
Where 
Was I? 



Serutan 
Wisdom of 
the Ages 



Meet 
the 
Boss 



Camel 
News 
Caravan L 



P&G 
Fireside 
Theatre 
F 



Armstrong 
Circle 
Theatre 
L 



P. 

Lorillard 
Two For 
The Money 
F 



P. Lorillard 
Embassy 
Club L 



Bob 
Considine 
Mutual of 
Omaha 



Date with 
Judy Clorets 
Yi sponsor 



ABC 



SUNDAY 

CBS DuMONT 



NBC 



ABC 



MONDAY - FRIDAY 

CBS DuMONT 



NBC 



ABC 



SATURDAY 

CBS DuMONT 



NBC 



Film 



Film 



Wrestling 
From 
Rainbo 
L 

(9:30 to 
Midnite) 



9:00 AM 



9:15 



9:30 



9:45 



10:00 



10:15 



10:30 



10:45 



11:00 



11:15 



11:30 



11:45 



12:00 N 



12:15 PM 



Sweets Co. 
Tootsie Hip 
podrome L 



12:30 



12:45 



Voice of 
Prophecy 
Faith For 

Today L 



1:00 



1:15 



Seminar 
L 



In The Park 



Hawley & 
Hoops 
Candy 
Carnival 
L 



The Nature 
of Things 



Youth 
Wants 
To Know 
L 



CBS News 

M&W 
9:45-10:15 
Tu-Th-F 
9:45-10 
Arthur God- 
frey M-Th 
10-11 a.m. 

(See 
Footnote) 
Wheel of 
Fortune F 
10-10:45 a.m. 
S 



Westing- 
house Betty 
Furness F. 



C-P-P 
(MWF) 

Strike 
It Rich 
L 



There's One 
In Every 
Family 

Partic. See 
Footnote 



"Gen. Mills 
Bride & Gr'm 
L 



Amer. Home 
All Products 
Love of Life 

P&7J 

Search for 
Tomorrow 



T&TT 

Guiding 
Light 



Mid-day 
Chapel 



Noontime 
News 



Take the 
Break with 
Don Bussell 



Ladies Date 
with Bruce 
Mayer 



Minn. Min- 
ing Tues. 
Scott Paper, 
Thur. 
General 
Mills, Fri. 
Ding Dong 
School L 



Lash of the 
West . 



Prologue to 
the Future 
F 



Johnson 
Candy 
Rootie 
Kazootie L 



Ask Wash- 
ington 
L 



Ralston- 
Purina 
Space Patrol 
F 



Mrs. USA 
F 



Derby 
Foods Sky 
King;Amend 

Co. Hail 
The Champ 
(alt, wks.) 



There's One 
In Every 
Family 



Brown 
Shoe 
Smilin' Ed 
McConnell 
F 



National 

Dairy 
The Big 
Top 
L 



Meet Me At 
The Zoo 



Internation- 
al Shoe Co. 
Kids & Co. 



1:30 PM 



1:45 



2:00 



2:15 



2:30 



2:45 



3:00 



3:15 



3:30 



3:45 



4:00 



4:15 



4:30 



4:45 



5:00 



5:15 



mm 



\ONT 



NBC 



ABC 



THURSDAY 

CBS DuMONT 



NBC 



FOR APRIL 18 



ABC 



FRIDAY 

CBS DuMONT 



NBC 



ABC 



SATURDAY 

CBS DuMONT 



NBC 



ral 

ds 

it. 



A 
ber 
i 
I 

tell 



F&G" 

Those Two 
L 



Camel 
News 
Caravan L 



General 
Mills 
Lone 

Ranger 
F 



GE 
Married 
Joan 
F 



Film 



Lorillard 
Chance of 
Lifetime 
L 



Krafts 
Foods 
Television 
Theatre 
L 



Motor City 
Fights 



Hazel 
Bishop 
This Is 
Your Life 
L 



Local 



Thor. Quid 
as a Flash 



Amer. Cig 
& Cig. Co. 
News 
7:30-7 :45 pn 



General 
Electric Jane 
Froman 



Life with 
Luigi (Sust. 



Blatz 
Amos 'r 
Andy 
(alt.) 
Singer Swng 
4 Star Plhs 



Lever Lux 

Video 
Theatre L 
Tobacco Co 
Biff Baker, 
U.S.A. 



Lever 
Rinso 

Big 
Town 

F 



Philip 
Morris 
My Little 
Margie 



Carter 
I've Got 
A Secret 
(alt. wks.) 
Toni 
Racket 
Squad 



Capt. 
Video 



Guide 
Right 



Associated 
Tide Water 

Oil 
Broadway 

to 

Hollywood 



Treasure 
Hunt! 



What's the 
Story Waltei 
Kiernan 



Author 
Meets the 
Critics 



Pepsi-Cola 
Short Storiei 
L 



Chevrolet 
Dinah Shon 
L 



Camel 
News 
Caravan L 



General 
Mills 
Stu Erwin 
F 



DeSoto- 
Plymouth 
Groucho 
Marx 
F 



Hotpoint & 
Lambert 
(alt. wks.) 
Ozzie & 
Harriet 
F 



Borden 
Treasury 
Men In 
Action 
L 



Chesterfield 
Dragnet 
F 



Film 



Ford 
Ford 
Theatre 
F 



Kreisler, 
(alt. wks.) 

Tales of 
Tomorrow 
L 



U.S. 
Tobacco 
Martin 

Kane 



GTvT 
Oldsmobile 
News 



Chesterfield 
Perry Como 



(jen. Foods 
Maxwell 
House 
Coffee 
Mama 
L 



R. J. 
Reynolds 
My Friend 
Irma 



Schlitz 
Schlitz 
Playhouse 
of Stars 
L 



General 
Foods 
Sanka 
Our 
Miss Brooks 



Colgate 
Mr. & Mrs. 
North 



Longines 
Chrono- 
scope 



General 
Foods 
Capt. 
Video 



Dark of 
Night 



Serutan Co. 
Life Begins 
at Eighty 



Clorets and 
Bauer & 

Black 
Twenty 
Questions 



Helene 
Curtis and 

Carter 
Products 

Down 
You Go 



Meet the 
Veep 
L 



No Network 
Service 



P&G" 
Those Two 
L 



Sweets Co. 
Whiteman 
TV Teen 
Club 
L 



Camel 
News 
Caravan L 



RCA 
Dennis Day 



Chas. Antell 
What's 
Your Bid 



Gulf Oil 
Life of Riley 
F 



Texas 
Rasslin 
F 



American 
Cig&Cig 
Big Story 
L 



Campbell 
Aldrich 
Family 
L 



Bayuk 
Cigar 
Saturday 
Evening 
Fights 
L 



Fight Talk 



Gillette 
Cavalcade 
of Sports 
L 



Local 



Chesebrough 
Greatest 
Fights F 



What In 
The World 



Liggett & 
Myers Stork 
Club 



Sylvania 
Beat 
The 
Clock 
L 



Schick Inc. 
Bristol- 
Myers 
Nescafe 
(Co-Spon- 
sorship) 
Jackie 
Gleason 
Show 



This Is Show 
Business 



Meet Millie 



Sealy 
Balance 
Budget 
(alt. wks.) 
Cats Paw 
Quiz Kids 



Simmons 
Jergens 
(alt.) 

It's News 
To Me 



Johnny 
J upiler 



Co-op 
Wrestling 

from 
Chicago 



11:05 
Boyle- 
Midway 
Sports 
Showcase 



11:20 
Wrestling 
Resumes 



Mr. 

Wizard 



Dunhill 
My Hero 
F 



Pet Milk 
Johnson & 
Johnson 
All Star 
Revue 
L 



Your Show 
of Shows 

R. J. 
Reynolds 
S.O.S. 
Benrus 
Griffin 
Prudential 
Lehn & Fink 
L 



6:00 PM 



6:15 



6:30 



6:45 



7:00 



7:15 



7:30 



7:45 



8:00 



8:15 



8:30 



8:45 



9:00 



9:15 



9:30 



9:45 



10:00 



10:15 



American 
Tobacco 
Your Hit 
Parade 
L 



10:30 



10:45 



11:00 



11:151 



SUNDAY 

BS DuMONT 



NBC 



Unit 
'eel 



rth, 

■k 



flhe 
on 



rs- 
ind 
mnc 
fton 
d 

can 
le & 
Iry 

apei 
bus 



Religious 

Hour 
Frontiers 
of Faith 
L 



American 
Inventory 
L 



Bohn Alurr 
American 
Forum 
L 



Victory at 
Sea 
F 



Juvenile 
Jury 
L 



RCA 
(alt. wks.) 
Kukla, Frai 
Ollie 
L 



Zoo Parade 
Quaker Oat 
L 



Hallmark 
Hall of Fam 
L 



Fram. Corj 
Sightseeing 
F 



Window 
On 
Washington 
L 



MONDAY - FRIDAY 

ABC CBS DuMONT NBC 



Garry 
Moore 
Show 

(See 
footnote) 



Campbell 

Soup 
Double or 
Nothing 
M-W-F 
Westinghs. 
Freedom 
Rings Tu-T! 



Art 
Linkletter'i 
House Part; 
(See 
Footnote) 
2:30-3 pm 



Colgate Big 
Payoff 

MWF Big 
Payoff Sust 

Tu., Fri. 



Action in ih 
Afternoon 



Paul 
Dixon 
Show 



Break the 
Bank 
L 



P&G 
Welcome 
Travelers 
L 



Kate Smith 
L 



Lever 
Hwkns. Fall 
L 



Gabby 
Hayes** 



ABC 



SATURDAY 

CBS DuMONT 



NBC 



Explanation: Programs In italics. sustaining: 
Time. EST. L, Live; F, film; K, kinescopic re- 
cording; E, Eastern network; M, Midwestern; NI, 
non-interconnected stations. 

NBC— Mon. thru Fri. "Today" 7-9 a.m.. EDT & 
CDT, 7:15-20 Wed. — Participating sponsors. 
Mon. thru Fri. "Kate Smith": 4-1:15. Mon. thru 
Thurs. P&G 4:45-5, Mon. Nestle— 4:15-30. 
Tue. Doeskin — 4:45-5. Tues. Johnson & John- 
son— 4:30-45, Wed. Pillsbury — 4:45-5. Wed. 
Gerber— 4:15-30, Thur. Penicl; & Ford— 4 :30-45. 
Thurs. Minute Maid — 4:45-5, Thur. Simoniz— 
4:00-15, Fri. Knomark 4:15-45, Fri. Glidden— 
4:45-5, Fri. Toni. 
*** Quaker Oats — Mon. & Fri. 
♦Tuesdays, 8-9 p.m.. Texas Co. for Berle except 
every fourth week when Buick sponsors "Circus 
Hour." 

** Wednesdays. 8:30-9 p.m., Scott Paper for Scott 
Music Hall alternates with Du Pont for "Caval- 
cade of America." 
5:30-6 p.m., M-F, Firms listed sponsor Howdy 

Doody in 15 min. segments. 
CBS— M.-Th. Arthur Godfrey Time 10-11 a.m. 
10-10:15 Mon.-Th. — Consolidated Cosmetics & 
Clinton Foods, alt. days. 
10:15-30, Mon.-Th.— Star-Kist Tuna & Owens- 

^Corning, alt. days. 
10:30-45— Lever. M. & W.— Frigidaire, Tu. & Th. 
10:45-11, M-Th. — Pillsbury. 

10:45-11 a.m. Fri.— Westinghouse-Betty Furness. 

There's One in Every Family. Wed.. 11-11:05 a.m. 
Carter Prod.; Thur. only, 11:15-11:30 a.m. 

11:15-30 a.m. Thurs., Wine Corp of America — Bill 
Cullen's Show 

11:30-12 n, Tu. & Th., Strike It Kich, sus- 
taining. 

1:30-45 p.m. Mon. — Masland: Thu. — Deepfreeze 
1:45-2 p.m. Mon. — Duff: 1:45-2 p.m. Mon. Duff 
& Hoover, alt. wks.; Tues.. Ballard; Wed., 
Best Foods; Thurs., Stokely-Van Camp; Fri., 
Kellogg; Tu., W.. F. 1:30-2 P&G. 
2:30-45 p.m., Fri. — Green Giant 
2:30-45 p.m.. M.. W.. Th.— Lever 
2:45-3 p.m., M., Th.— Pillsbury 
2:30-45 p.m., Tues.; 2:45-3 p.m. Fri. — Kellogg 
House Party 




CASTING 



April 6, 1953 



WHITE DEFENDS TELEVISION COSTS 

(Continued from page 88) 





CONTRACT 

BUYS ALL 

FOUR 



at 20% DISCOUI 

.From Regular Ratej^ 



'<h. 



KRBC Abilene 

5,000 Wom Day — 1,000 Nighfr 

KGKL - San Ingelo 

5,000 Worts Day — 1,000 Nighr 

KBST-llg Spring 

250 Worts 

KTRN-Wkhifa Falls 

5,000 Worts Doy — 1,000 Night- 



\Gmfact. 




Sec Discounted Rotes Under 




©r contact the 

John E. Pearson Co. 



one becomes a hit. I recognize that adver- 
tisers are practical businessmen with some- 
thing to sell. But I would suggest that tele- 
vision must keep refreshing itself to hold 
and attract audience and that an excess of 
caution on the part of advertisers may de- 
feat the very interest they want to protect. 

All this suggests another way in which 
television can be made more useful to ad- 
vertisers and to the public. As one of the 
most influential forces in our society, it has 
a vast potential as a public relations medium 
-and American business is only beginning 
to understand how well it can serve in this 
capacity. 

The character of large corporate enter- 
prise has undergone great changes in the 
past 25 years. It is no longer a law unto 
itself. The basis for many of its financial 
decisions is made in Washington. The 
nature of many of its operations is de- 
termined around the collective bargaining 
table. Its ownership has become dispersed 
among millions of stockholders. Its man- 
agement is made up of skilled profes- 
sionals who in many respects act as pub- 
lic servants. With this diffusion of the 
authority of big business, it has become 
part and parcel of our social machinery and 
has taken on wider and wider social re- 
sponsibilities. 

This thesis has been presented most 
brilliantly by David Lilienthal in his new 
book called "Big Business— A New Era." 
But, as he points out, many people still 
have an emotional distrust and suspicion of 
big enterprise and this antagonism reaches 
down to affect all business. 

Such an attitude is dangerous, not only 
to business itself, but to the growth and in- 
tegrity of our whole economic system. It 
is up to the leaders of our business com- 
munity to correct this suspicion. In tele- 



vision they have a powerful tool to help 
them do it. And by doing it, they will gain 
for their own company the public attention 
and goodwill which have become such 
practical business assets. 

In judging television, we must understand 
that it can always do more than it is pres- 
ently doing — in serving the public, in serv- 
ing individual advertisers and in serving our 
free enterprise system. 

These three fields of service are closely 
interwoven. As one advances, it streng- 
thens the others. And together they point 
to a larger purpose — the preservation of a 
way of life that is under threat. What hap- 
pens in the free world will depend largely 
on America — on the wisdom and informa- 
tion of our people, on our unity and on our 
moral and economic strength. 

These goals are great goals and television 
can become one of the greatest forces for 
reaching them. 

We have in television a powerful instru- 
ment for informing the people on the issues 
and events of their time. And in our de- 
mocracy, we happen to believe in the 
people's ability to make the right decisions 
once they have the facts and understand the 
issues. 

We have in television a means for putting 
our people in direct touch with their leader- 
ship, so that our nation can grow in unity 
and moral purpose. 

We have in television a major medium 
which can help our free enterprise system 
reach its full promise — by strengthening our 
salesmanship, stimulating our commerce 
and expanding our production. 

The stewardship of this great instrument 
is in our hands. And for sponsors as well 
as broadcasters, the opportunities which lie 
ahead may well be just as great as our 
responsibilities. 



WAVE Begins Auto-Portable Radio Promotion Campaign 



ALL-OUT CAMPAIGN to break down 
radio's "summer" and "weekend" hiatus 
habit and to exploit "outdoor radio" was 
begun by WAVE Louisville last Wednes- 
day. 

The WAVE management, announcing it 
is "fed up with the ill-conceived habits" of 
the summer and the weekend hiatus and ra- 
dio's failure in general to promote auto and 
portable sets, set forth an extensive outdoor 
radio promotion schedule in which it will 
use several media. 

"During the winter months we plug hard 
on the clock-radio, the use-your-auto-radio- 
in-town and the radio-in-every-room con- 
cepts," the WAVE announcement said. 
"Now we will point -out that in the good 
weather months, radio can — and does — 
move outdoors." 

Quoting last year's sales of 8 million auto 
and portable radio sets — compared with 
5V2 million TV sets— the WAVE report de- 
clared: "We are out to make all we can 
aware of the fact that auto and portable 
radio is the fastest growing communications 
medium in America." 

Two samples of WAVE promotion spots 
on chainbreaks and participation programs: 

"In the spring (summer) Louisvillians 



get out and go. Four hundred and seventy 
thousand* of them keep informed and en- 
tertained with portable and automobile ra- 
dios. They hear radio at its best on WAVE." 

"What's the fastest growing communica- 
tions medium in America? It's outdoor 
radio. Out of the 12 million radios sold 
last year, 8 million were auto and portable 
sets. Wherever Americans go, they take 
radio." 

WAVE outdoor radio also will be plugged 
on a "heavy schedule" of rotating station 
identifications, in WAVE ads in the na- 
tional trade press and in mailing pieces to 
clients and prospective clients, agencies, na- 
tional representatives and others. 

"And last but not least," the station adds, 
"WAVE'S local programming this summer 
will keep the auto and portable radio listen- 
er uppermost in mind, with plenty of music, 
news and sports results — with de-emphasis 
on programs whose meanings are lost if 
you miss part of them. . . . 

"In short, at WAVE we're out to prove 
that summertime radio is bigtime radio." 



* WAVE reports a Louisville set count of 
135,450 auto radios and 141,750 portables, with 
an average 1.7 listeners per set. 



Page 92 • April 6, 1953 



Broadcasting 



Telecastin 



'PRE-CONVERSION' 



_ a uhf introduction 
for a vhf market 

Problems are legion to the uhf grantee in an established vhf market: 
Time can't be sold unless enough sets are converted to uhf; quick 
uhf signals are sometimes unsatisfactory and antagonize time 
buyers and public, and service firms can't always get the equipment 
needed to prepare for uhf in advance of the station start. 



DETERMINED to avoid the pitfalls from too 
much haste in bringing uhf service to a com- 
munity already receiving vhf television, a Vir- 
ginia permittee is going to initiate a uhf pre- 
conversion plan utilizing a "marker-beacon" 
signal during station construction. 

Holder of the CP— for uhf Ch. 33 in the 
Norfolk-Portsmouth-Newport News area — is 
The Eastern Broadcasting Corp., also licensee 
of WHYU (AM). Call letters of WACH-TV 
will be asked. In addition to assuring the best 
uhf signal possible, the permittee also wants to 
have uhf receivers converted in sufficient 
quantity before the station begins operation. 

Frederic F. Clair, manager of the stations, 
outlined the plan as follows: 

"Using the ultimately permanent antenna — 
mounted temporarily at or within a few feet 
of the permanent site, we will radiate a 'marker 
beacon' type narrow-band modulated (460 cycle, 
plus voice identification as 'temporary and ex- 
perimental') signal. This will be at the aural 
center-frequency of WACH-TV. By using a 50 
w transmission through our high-gain antenna, 
we will provide in excess of 50 mv/m across 
both A and B prospective service contours. 

"This may be used to orient and cut receiv- 
ing antennas, adjust oscillators and I. F.'s — all 
with plenty of lead-time, perhaps six months. 

"Since we don't want to go on the air with 
less than the most perfect picture the art pro- 
vides — we will be able to construct our regular 
uhf station with care and leisure. Since this 
'marker-beacon' signal will serve as a signal 
generator, technicians may even line up resolu- 
tion etc. (by drifting the set oscillator side to 
side) and we will have at least partially-pre- 
pared sets all converted and on a large scale 
ready for a really good program signal just 
when our station is ready to roll." 

John Doley, president of Eastern Broadcast- 
ing, added that as more complex signals were 
produced, all the way up to test pattern, they 
would be added to the pre-program service. He 
said that the AM outlet would constantly pro- 
mote the existence and proper use of the 



Texas, Not Holland Kind 

THE New York official in ABC's co-op 
department apparently knew more about 
the bathtub article than about the gad- 
get invented by Eli Whitney. Lifting an 
eyebrow at the name he saw sponsoring 
ABC commentator Paul Harvey's co-op 
program on KRIO McAllen, Tex., he 
messaged the station that "no liquor 
sponsors are permitted on co-ops." The 
Texans had their laugh, then informed 
the New Yorker that the sponsor, Farley- 
Williams Gin Co., is located in the cot- 
ton-producing Rio Grande Valley, and 
that its product comes in bales — not bot- 
tles. 



marker signal. The cooperation of set-dealers, 
stations and the public, Mr. Doley pointed out, 
"will help us to develop this infant service." 

Eastern Broadcasting Co. reports favorable 
reception from sales, network and technical 
sources within the industry. FCC representa- 
tives, to whom proposals concerning the plan 
were presented, indicated that the Commission 
is interested, but would like the permittee to 
first confer with set manufacturers and others 
concerned for specific comment. 



Detroit FM PuISs Up 

FM RADIO is pulling out of a back- 
slide in Detroit, bringing home some of 
the listeners lured by TV in the last few 
years, according to a feature story re- 
cently in the Detroit Free Press. 

The shift is taking place because 
broadcasters have begun to put out the 
kind of programs which utilize the high- 
fidelity reproduction which FM can give, 
the article claimed. The paper said 
previously, identical shows were aired on 
both AM and FM outlets, with the re- 
sult that listeners couldn't tell the dif- 
ference — so why pay more for FM? 

Then the U. of Michigan, which was 
operating an FM station, began to ex- 
pand its musical programs, the Free 
Press noted. Results: Requests for pro- 
gram listings started coming in from the 
Detroit area. FM set sales went up, 
while stations met the challenge by put- 
ting more high quality music on the air. 
The boom was on. 



you need PROPER EQUIPMENT 

FOR RESULTS 




you'll NEVER MISS 
when you specify 

WTOD TOLEDO, OHIO 



Proper tools are always necessary to do a good job 
— and to do a good job of selling in Toledo, Ohio, 
you need WTOD. Giving folks what they want from 
radio — music, news, and sports — this 1000 Watt 
independent delivers more listeners per dollar. Top 
availabilities. 



* RADIO 

* TV 

* NEWSPAPER 



National Representative 
Headley-Reed Co. 



on EDWARD 




New York Office— Hotel Barday—Home Office — 500 Security Bldg., Toledo, Ohio 



Broadcasting • Telecasting 



April 6, 1953 • Page 93 



PROGRAMS & PROMOTIONS 



FOLDER WELCOMES WMBR 

CBS Radio Spot Sales is announcing its appoint- 
ment to handle national sales representation of 
WMBR Jacksonville with a folder welcoming 
the station to "Radio's Royal Family" and list- 
ing other stations represented by CBS Radio 
Spot Sales. An attached memorandum points 
out that the Jacksonville area accounts for 
almost $900 million a year in wholesale volume 
of sales. 



REPORT ON THIRSTY VIEWERS 

THIRSTY televiewers in Syracuse, N. Y., do 
their water drinking during commercials and 
station breaks, according to a front-page story 
published March 26 in the Post-Standard. 
Paper reprinted a water department chart 
showing water demand in one section of the 
city during evening TV hours. Peak water 
flow coincided with hour and half-hour points. 
Story related that a similar trend has been 
noticed in Detroit, Toledo, Houston and "even 
London, England." 



WRIS INTRODUCTION 

FULL-PAGE ad in the Roanoke Times last 
month announced that "1410 comes to life" 
when WRIS went on the air at the 1410 spot 
on the dial. Editorial layout featured informa- 
tion on the new station as well as pictures of 
executives and personalities connected with 
WRIS. 



'KNOCKOUT' PROMOTION 

BOXING theme has been adopted by WFIL- 
TV Philadelphia for a new promotion piece. 
Copy states that the station daytime program- 
ming's "1-2 punch scores a knockout." Ratings 




THSS PROMOTION stunt blew up in the faces 
of WOAI-TV San Antonio's management 
shortly after Arden X. Pangborn, general man- 
ager, prepared to launch the balloon bearing 
tidings of the station's new 100 kw service. 
It carried a small white card entitling the 
finder to $100. The scheme to release it from 
the top of the antenna was foiled when high 
winds burst the bubble. A stand-by balloon 
met a similar fate. The station settled for 
more down-to-earth promotion in a special 
dedicatory program, a camera tour of studios 
for viewers and reports on distant reception 
from television dealers. 



are quoted from the ARB report for January, 
1953. Promotion gives a special plug to two 
shows. Bandstand and Ramar of the Jungle. 



WHP-TV BOOSTS ATTENDANCE 

OFFICIALS of the Builders' Show in Harrisr 
burg. Pa., are giving credit to WHP-TV Harris- 
burg and a closed circuit telecast for the un- 
usually large attendance at the show this year. 
Station's booth was located just off the main 
entrance of the exhibition building. Crowds 
which gathered at the booth were televised to 
TV dealer displays throughout the exhibition 
area. Dealers related that the direct sales-leads 
promise to push TV set sales in central Penn- 
sylvania to a new high. 



SAFETY CAMPAIGN SHOWS 

A 13-week Highway Safety Campaign was 
launched March 27 over KDKA Pittsburgh in 
cooperation with the Commonwealth of Penn- 
sylvania. Shows, aired every Friday evening, 
are dramatizations of accidents, depicting 
various every day situations and results from 
non-adherence to the safety laws. 



TV SEWING COURSE 

MILWAUKEE women, according to WTMJ- 
TV in that city, are taking up sewing of spring 
coats in a big way because of a twice-a-week 
sewing course on Women's World. The outlet 
reports that viewers following the TV lessons 
have sent in 7,021 requests for instruction 
booklets which illustrate the steps in making the 
coat. 



TALKS ON CANCER 

SERIES of five-minute daily talks by local 
physicians and dentists has been scheduled by 



WSTC Stamford, Conn., during the month of 
April in connection with the local Cancer Drive. 
Each doctor will talk on a different phase of 
cancer. Time for these broadcasts has been an 
annual contribution of the station for the past 
three years. 



CONTEST MARKS ANNIVERSARY 

PLACING the advertisers' product in the 
listeners' homes was the objective of WGY 
Schenectady's 31st anniversary celebration in 
which 3 1 entrants in a favorite program con- 
test received baskets containing food and drug 
products advertised on the station. Focal point 
of the celebration was T'NT, program on which 
contestants nominated their favorite broadcast 
and gave reasons for their choice. Winners 
received baskets filled with 88 items advertised 
on WGY. 



WHK MARKET DATA 

THREE-PAGE promotion on market data in 
the WHK Cleveland area has been released by 
that station. Featured is a map of the measured 
service contours of the station, a break-down 
of counties in the outlet's coverage area, homes 
covered, effective buying income and amount of 
retail sales. 



IN-SCHOOL PROGRAMMING 

NEW series of educational programs designed 
for in-school listening has started on WROL 
Knoxville, Tenn. Station reports that response 
from schools has been most encouraging. 
Included in the series are lectures on books, 
plays, music, American history and industry. 



KYW WINS CITATION 

KYW Philadelphia's efforts in recruiting a full 
company of Marines resulted in the station's 
being presented with a special citation from 
the U. S. Marine Corps. KYW was the only 
radio station in Philadelphia used in promoting 
the special two-week recruiting drive which 



Report Train Wreck 

WRECK of three New York Central 
trains near Conneaut, Ohio, the night of 
March 27 found WTAM (AM) WNKB 
(TV) Cleveland staffers roused from bed 
and working extra hours to cover the 
story locally as well as providing national 
reports for NBC radio and TV. 

Stations claim that the first radio re- 
port was made by WTAM and that the 
outlet was a step ahead with phoned 
reports from eye witnesses and spot taped 
reports of stories from survivors. NBC 
radio received a full half hour's tape of 
on-the-spot reports and a two minute 
tape feed. Locally, WTAM aired a six- 
minute chronological spot report on the 
wreck. 

For TV, NBC received a specially pro- 
duced four minute show early Saturday 
afternoon (film shots taken at night) and 
NBC-TV's Today program and NBC 
Newsreel were provided with daylight 
shots. 



WIDE Whets Interest 

CHANGE in broadcast policy by the 
City Council of Biddeford, Me., has 
enabled WIDE there to serve its listeners 
in York County by arousing a vocal in- 
terest in good local government. The 
station helped settle a ruckus which de- 
veloped mid-January after minutes re- 
ported publicly of a previous council 
session did not agree with a tape-re- 
corded report aired by WIDE. Listener 
protest resulted in a changing of the 
council minutes. Late in the month, 
Arthur Deters, president of the station, 
gained permission for the first time to 
broadcast proceedings at which the 
newly-elected mayor was challenged by 
his opponent because of a mixup in 
absentee ballots. Two WIDE newsmen 
sit daily from 9 a.m. until 6 p.m. in court 
to record all testimony, later aired as a 
regular feature after careful editing. 



Page 94 • April 6, 1953 



Broadcasting • Telecastin( 



KGW Airs Hearing 

WHAT was believed to be the first broad- 
cast in Oregon of a major hearing held 
by a legislative committee has been aired 
by KGW Portland. Station asked per- 
mission to cover via tape recorder a 
hearing on the subcommittee on welfare 
of the Joint Ways and Means group, 
which was debating whether names on 
the state welfare roll should be made 
public. 

Permission was refused at first, with 
some state legislators of the opinion that 
an edited version might favor one side of 
the argument. Hours of debate in the 
state Senate were resolved by allowing 
KGW to tape proceedings. Public in- 
terest following the first broadcast neces- 
sitated a capsule version the following 
evening and the full version again three 
days later. 



resulted in 123 enlistments in an all-Greater 
Philadelphia company to serve together during 
basic training. The award was presented to 
General Manager Frank Tooke by Major C. D. 
Morrow of the local recruiting office in behalf 
of Gen. Lemuel Shepherd, commandant of the 
Marines. 



MERCHANDISING DISPLAY PLAN 

MERCHANDISING display plan at WLW and 
WLWT (TV) Cincinnati has captured the atten- 
tion of 165 members of the Independent 
Grocers Assn. in Ohio who have joined in the 
project. In addition, the station reports, selected 
stores serviced by the Kentucky Food Stores of 
Lexington and the Marsh Foodliners of Indiana 
have signed with Jack Frazier of the outlets' 
client service staff for participation in the Point 
of Purchase plan. 



STUDENT TRAINING PROGRAM 

ARRANGEMENTS have been made with 
WGPA Bethlehem, Pa., for the advanced radio 
students of Centenary Junior College, Hacketts- 
town, N. J., to have one week of training at 
the station. Students will get first-hand informa- 
tion on station manager's duties, bookkeeping, 
continuity writing and broadcasting techniques. 
This training is in addition to a weekly program 
produced in the college's radio workshop and 
presented by remote control through WGPA. 



Direct Selling 

AN ADVERTISER speaks and sells di- 
rect to the listener on WICC Bridgeport, 
Conn. Samuel Shapiro, owner-manager 
of D & Son (furriers), beams his own 
commercials in a five-minute, late even- 
ing schedule. 

Idea evolved when Stanley Edwards, 
WICC account executive, and sales- 
promotion man, Jay Hoffer, tried to sell 
a reluctant Mr. Shapiro on the evening 
spot in an area crowded by New York 
television. It clicked. Mr. Shapiro plans 
to continue his radio sales talks inde- 
finitely. 



Broadcasting • Telecasting 



THE PERFECT PROGRAM 

WTOP-TV Washington reportedly has found 
the perfect program — no cost, no talent fees, 
proven universal interest, always something new. 
It's a quarter-hour morning feature on the 
Uncle Bill Jenkins show. A camera atop the 
WTOP building under construction, serves 
as sidewalk superintendent for viewers. As the 
station puts it, the program provides "highly 
constructive television." 



EASY INFORMATION 

WBTV (TV) Charlotte, N. C, has put out an 
attractive folder designed to give time buyers 
and agencies a quick picture of pertinent infor- 
mation. The pamphlet contains four maps of 
the service area, which illustrate the per cent 
of families viewing TV per county. 




THIS BUTTON STARTS A 16 HOUR DAY'S 
CONTINUOUS PROGRAM. 
IT PLAYS AUTOMATICALLY. 
STATION OPERATING COSTS GO 
DOWN; PROFITS GO UP. 

IT'S A NEW DEVELOPMENT 
YOU MUSTN'T MISS! 



your chance to see it . . . 




April 6, 1953 • Page 95 



'Shopper Stopper' 

WBKB (TV) Chicago has instituted a 
new merchandising plan for its food ad- 
vertisers under agreements with National 
Tea Co. and Great Atlantic & Pa- 
cific Tea Co., John Mitchell, WBKB 
(TV) vice president, has announced. 

Open to all food advertisers, the plan 
("Shopper Stopper") offers extra point- 
of-sale promotion. Advertisers may re- 
ceive an intensive display promotion for 
one week in 600 food stores in the Chi- 
cago area, 300 each from the two large 
food chains. 

WBKB's TV sales staff now includes 
Walter Preston, Murray Richardson, 
Rudolph Peterson, John E. Flatley, Ben 
Drake, Jim Beach and Patricia Banks. 



* 



THE 75*4 MARKET 

- TEXAS' 5^ 



PEOPLE 



Advertisers 



1 



EL PASO 



Consistently, month after 
month. Sales Management 
Magazine has shown El Paso 
as one of the nation's pre- 
ferred cities. The Federal 
Reserve Bank report states that 
El Paso department stores 
topped all of her larger sister 
cities in percentage of retail 
sales increase. 

To best reach this lucrative 
retail sales market of more 
than 5500,000,000, use KEPO 
. . your best advertising 
medium in the Nation's Larg- 
est Trade Territory. KEPO 
gives you the advantage by 
delivering El Paso's most pow- 
erful radio signal . . . and 
the most sales-responsive audi- 
ence in its 525,000 listener 
area — plus the added bonus of 
the hundreds of thousands of 
people it reaches in New Mex- 
ico, Arizona and Old Mexico. 
Fioures from Sales Management, 
May 10. 1952 

Ask Avery- Knodel for 
complete details. 




MERCHANDISING 

IN THE TRI-CITY AREA 
TO GIVE YOUR PRODUCT 

WPTR 



50,000 WATTS 



UPSTATE NEW YORK'S 
LEADING INDEPENDENT 
ALBANY SCHENECTADY-TROY 



Bob Ashe to advertising staff, Tide Water Asso- 
ciated Oil Co. 

Kenneth L. Brown, copy chief in advertising 
department, Wyeth Labs., Phila. (drug prod- 
ucts), appointed advertising manager. 

Agencies 

Garrit Lydecker, Young & Rubicam, N. Y., to 
Chicago office as vice president effective April 
15. 

Floyd Holm, vice president, Compton Adv. 
Inc., Hollywood, transfers to N. Y. head- 
quarters as assistant to Lewis Titterton, vice 
president in charge of radio-TV, effective July 
1. James Seabourne shifts from N. Y. office to 
Hollywood, as manager. 

William F. Dietz, manager of production de- 
partment, Albert 
Frank - Guenther 
Law Inc., N. Y., 
elected a vice presi- 
dent. 

Hal Weiss, radio-TV 
writer, to I. R. 
Stempel Adv., N. Y., 
as account executive. 

James T. Vandiveer, 

radio-TV director, 
John I. Edwards & 
Assoc., Hollywood, 
to Erwin, Wasey & Mr. Dietz 

Co., L. A., as ac- 
count executive in 

charge of radio-TV for Carnation evaporated 
milk. 

Robert J. Weill, Doyle, Dane, Bernbach, N. Y., 
to Lester Harrison Inc., same city, as vice 
president in charge of agency operations. 

Les Blumenthal appointed business manager of 
radio-TV department, William H. Weintraub & 
Co., N. Y. [B»T, March 23]. Lee Currlin ap- 
pointed assistant business manager in charge of 
timebuying. Carlos A. Franco, former general 
manager of radio-TV department, resigns effec- 
tive April 10. 

Emerson Foote, executive vice president of Mc- 
Cann-Ericksoh, and former director of Ameri- 
can Cancer Society, presented with 15th annual 
Clement Cleveland Award of New York City 
Cancer Committee for work "in bringing the 
cancer problem to public attention." 

A. Charles Cuddeback, Young & Rubicam, 
N. Y., to BBDO, that city, in media depart- 
ment. 

Ray Girardin appointed radio-TV director, 
H. B. Humphrey, Alley & Richards Inc., N. Y. 

Robert Pasch, copy staff, Dancer-Fitzgerald- 
Sample, N. Y., to creative staff, Ruthrauff & 
Ryan, N. Y. 



radio-TV department, Riedl & Freede Inc., 
Paterson, N. J. Elva Cumberworth to agency 
on radio-TV staff. 




Robert L. Luce, copywriter, Mergenthaler Lino- 
type Co., to copy department, Fred Gardner 
Co., N. Y. 

George Weaver, media department, Foote, Cone 
& Belding, L. A., appointed director of media 
research and analy- 
sis. Kenneth V. 
Moore, assistant ac- 
count executive, 
Erwin, Wasey & Co., 
L. A., to FC&B as 
media manager, suc- 
ceeding Richard 
Marshall, who • has 
resigned. 



Helen Stenson, radio 
timebuyer, Foote, 
Cone & Belding Inc., 
S. F., named broad- 
casting director. 




Mr. Moore 



R. Hill Carruth, account executive, KTTV (TV) 
Hollywood, to Carson-Roberts Inc., L. A., as 
head of newly formed radio-TV department. 

John Casey to account management group, Biow 
Co., N. Y. Douglas Brown to agency's media 
department in timebuying section. 

Harold L. Mooney to Paris & Peart Adv., N. Y., 
as director of media and research. 

Ralph E. de Castro, vice president and member 
of plans board, C. J. La Roche & Co., to copy 
staff, Kudner Agency, N. Y. 

Stations 

W. Eldon Gardner appointed managing direc- 
tor, WKMF Flint, Mich. 

Harry L. Becker, program director, KIMO 
Independence, Mo., appointed station manager. 
Don Angel to station's sales staff. 

Bert Godfrey, formerly with KVER Albuquer- 
que, N. M., to KVWO Cheyenne, Wyo., as 
general manager. 

Dick Maguire, manager, KFJI Klamath Falls, 
Ore., elected president of KWIN Ashland, Ore. 
David Bigley, commercial manager, at former 
station, to latter outlet as manager. Paul J. 
Alexander, KFGR Forest Grove, Ore., to 
KWIN as chief engineer. 

David Camp, manager, KBIF Sanger, Calif., 
adds duties as commercial manager. He suc- 
ceeds Dick Schunk, resigned to rejoin Barker's 
Furniture Co., Fresno, as manager. Waldon 
Jorgensen, account executive, and James Bailey, 
announcer, KRDU Dinuba, join KBIF in same 
capacities. Station moves business headquart- 
ers to 1412 Fulton St., Fresno. 

Adelbert A. Skirbunt, accountant at WEWS 
(TV) Cleveland, transfers to sales staff. 



ASK YOUR 



WEED REPRESENTATIVE 



Page 96 



April 6, 1953 



Jay Dugan has started Jay J. Dugan Agency, 

1622 Chestnut St., Phila. 



Louis F. Allen to sales department of WBBM 
Chicago, as account executive. 



Lee Morris appointed head of newly formed William R. Dothard, account executive, Ziv 

Broadcasting • Telecasting 



Television Programs, to WFBR Baltimore, in 
same capacity. 

Worth Kramer, vice president of WJR Detroit, 
presented with Annual Christian Brotherhood 
Award for station's contribution toward promo- 
tion of Christian Brotherhood in field of radio. 

Robert T. Mason, general manager, WMRN 
Marion, Ohio, named chairman of radio-TV 
committee for Ohio diocese of Protestant 
Episcopal Church. 

Thomas F. McCollum appointed promotion 
manager, WSYR-AM-TV Syracuse. He re- 
places Caley E. Augustine, now director of pro- 
motion and public relations, WJAS-AM-FM 
Pittsburgh [B«T, March 30]. 




Mr. Augustine Mr. McCollum 



Roger Van Duzer appointed program director 
and film buyer, KNUZ-TV Houston. 

Jay Roberts, chief announcer, KXAR Hope, 
Ark., to KNEA Jonesboro, Ark., as program 
director. 

Dick Campbell appointed local program di- 
rector, KOTV (TV) Tulsa, succeeding Don 
Thompson, now executive program manager. 

Reg P. Merridew, program director, WGAR 
Cleveland, elected director of Cleveland Church 
Federation. 

John E. Hill to production staff, KDKA Pitts- 
burgh. 

Elizabeth Glaze to continuity department of 
WIRE Indianapolis. 

Rhean D. Cunningham appointed chief en- 
gineer, KFEL-AM-FM-TV Denver. Scorty 
Cullen named TV studio technical manager and 



Art Robertson named chief technician of TV 
studio. 

Pat Arnoux, WTAR-TV Norfolk, Va., pro- 
moted to assistant TV program and production 
manager. George Brantley to station as traffic 
and continuity manager. 

Burt Harris, managing director of Western Tele- 
vision Productions, Denver, named production 
manager of KKTV (TV) Colorado Springs. 

Lola Tilden, assistant program manager, WGMS 
Washington, promoted to music director. Maurie 
Higdon appointed production d i r e ct o r at 
WGMS. 

Dick McAdoo to WBIG Greensboro, N. C, as 
farm director. 

Edward H. Devany, WTAR-TV Norfolk, Va., 
to production staff, WICC-TV Bridgeport, 
Conn. 

Betty Underwood appointed director of wo- 
men's programs, WNOE New Orleans. 

Carl Ide, announcing staff, WNJR Newark, 
N. J., returns to staff of KDKA Pittsburgh. 

Mike Lesnick and Mike Breen appointed TV 
directors, WSYR-TV Syracuse. 

Sally Lieberman to WICC Bridgeport, Conn., 
as record librarian. 

Bob Weaver returns to announcing staff, 
WTVJ (TV) Miami, after service with U. S. 
Air Force. 

Alfred Balk, publicity department, Illinois 
Agricultural Assn., to WBBM Chicago, as news 
writer. 

Peter Reynolds, Hollywood radio-TV actor, 
assigned role in 20th Century-Fox feature film, 
"The Robe." 

James Gantz, KYW Philadelphia news editor, 
reelected to board of directors of Philadelphia 
Sportswriters Assn. 

Thomas F. O'Neil, president, General Tele- 
radio-MBS, father of boy, March 30. 

Edward Anderson, announcer, WTIC Hart- 
ford, and Jean Eddy Gabriel were married 
March 21. 

Maurice Brunsvold, announcer, WOI-TV Ames, 
Iowa, father of girl, Kristine Louise, March 27. 

Paul Abbott, m.c, Ladies Day on WSYR-TV 



Syracuse, father of boy March 19. 

Herb Fontaine, program director and chief an- 
nouncer, WCOU-AM-FM Lewiston, Me., father 
of boy, Stephen Daniel, March 30. 

Page Reeder, WBAL Baltimore engineer, father 
of girl, Donna Maria. 

Bert Demers, KOMO Seattle account executive, 
father of girl, Diane Elizabeth. 

Networks 

Bill Brennan, script co-ordinator, CBS-TV 
Hollywood, named general program co-ord- 
inator in charge of script evaluation and super- 
vision. Sharman Douglas to network's pro- 
gram department as editorial assistant. 

Pedro Gonzales-Gonzales, contestant who re- 
cently appeared on NBC-TV You Bet Your 
Life, assigned role in Universal-International 
feature film, "Wings of the Hawk." 

Arthur Hull Hayes, CBS vice president and 
general manager, KCBS San Francisco, ap- 
pointed chairman of radio-TV participation for 
34th annual California Public School Week, be- 
ginning April 27. 

Walter Black and Bill Mentlrek, co-producers 
and writers of My Son Jeep on NBC, presented 
with National Laugh Foundation award for best 
situation comedy on radio. 

Irving Fein, director of publicity and exploita- 
tion, CBS Radio, Hollywood, named director of 
public relations. 

Charles Sanford, musical director for NBC-TV 
Your Show of Shows, awarded Music Business 
magazine's Clef Award as "outstanding and 
most versatile conductor in television for 1953." 

Gabor Rona, portrait photographer, CBS Radio, 
Hollywood, father of girl, Saundra Lynn, 
March 25. 

Dick Wylie, 50, special assistant to California's 
attorney general and one-time general manager 
of Don Lee Bcstg. System, L. A., died March 
20. Police reported death was a suicide. 

Manufacturing 

Philip H. Fisher, merchandise manager in 
charge of housewares and appliances of Gray- 




From the word "Go" in the "Go Cunard" 
opening, the universal urge to travel is 
really stimulated in this 1-minute spot 
that packs every second with sell. Quick 
glimpses of famous foreign sights merge 
into glamor shots of fun and luxury on 
board . . . convincing proof that Cu- 
nard's way of "Getting there is half the 
fun!" A reprise of the "Go Cunard" 
opening clinches the sale for a Cunard 
sailing. Created by Sarra for The Cunard 
Line through Kelly, Nason, Inc. 




New York: 200 East 56th Street 
Chicago: 16 East Ontario Street 



SPECIALISTS IN VISUAL SELLING 



Broadcasting • Telecasting 



April 6, 1953 • Page 97 



PEOPLE 



INTERNATIONAL 




son-Robinson Inc., appointed treasurer of 
Wilcox-Gay Corp., Brooklyn, replacing H. 
Everett Smith, resigned. 

Paul Bergquist, broadcast consultant, appointed 

field sales represen- 
tative for RCA 
broadcast equipment 
in Maryland and 
Virginia. 

Paul E. Bryant, 

western sales man- 
ager, Zenith Radio 
Corp., L. A., to 
Hoffman Sales 
Division, L. A. dist- 
ribution firm for 
Hoffman Radio 
Corp., that city, as 
Mr. Bergquist general manager. 

Nathaniel M. Marshall appointed manager of 
TV equipment sales, General Precision Lab. 
Inc., Pleasantville, N. Y. 

Anthony Azzato, manager of film department 
of WPIX (TV) New York, appointed eastern 
sales manager for Standard Television, with 
newly-opened offices at 10 E. 49th St., New 
York. 

Frank P. Hogan appointed radio-TV zone 
manager for St. Paul-Minneapolis territory, 
Crosley Div., Avco Mfg. Corp., Cincinnati. 

Dr. Carl H. Becker, physicist and audio en- 
gineer, to staff of Ampex Electric Corp., Red- 
wood City, Calif. 

Calvin Hugy, radio sales promotion chief, Halli- 
crafters Co., promoted to advertising manager. 

Michael Ames, vice president of David O. Alber 
Assoc., N. Y., public relations firm, named 
manager of public relations and publicity of 
Emerson Radio & Phonograph Corp. 

Representatives 

John R. Stewart has resigned as eastern TV 
sales manager, George W. Clark Inc., station 
representative firm. Future plans have not been 
announced. 

Alan Hartman, United Television Programs, 
and Bill Rich, WPIX (TV) New York, to 
Headley-Reed TV, station representation firm, 
as account executives. 

Edward A. Barry, salesman at Weed & Co., 
Chicago, father of girl, Ann Patricia. 

Services 

Sheldon J. Karlan to Melrick Landen Assoc., 
N. Y., public relations counsel, as account 
executive. 



Program Services 

Richard J. Barrett, copywriter, Milton Wein- 
berg Adv. Co., L. A., to Harris-Tuchman Pro- 
ductions, Hollywood, as sales service director. 

Louis D. Frohlich, 68, Schwartz & Frohlich, 
ASCAP counsel, died March 31. 

Page 98 • April 6, 1953 



SEVEN PRIVATELY-OWNED APPLICANTS 
GET GREENLIGHT FOR CANADIAN TV 

On the heels of technical approval by the Dept. of Transport, the 
CBC Board of Governors has recommended the first seven non-gov- 
ernment owned or controlled television outlets. Hamilton, London, 
Sudbury, St. John, Sydney, Windsor and Quebec are the markets, 
with expectation that commencements will range from four months 
to a year. 



FIRST seven Canadian independent television 
stations are expected to be on the air within 
four months to a year. This was indicated fol- 
lowing recommendations by the 
CANADA Board of Governors of Canadian 
Broadcasting Corp. on March 30 
that these seven stations be licensed for vhf 
operation. Department of Transport, Ottawa, 
which grants licenses, had okayed technical 
briefs of applicants before CBC Board hearings, 
March 26-28, at Ottawa. 

Five of the applications were recommended 
without special riders to the board's recom- 
mendations. Niagara Television Ltd., Hamil- 
ton, Ont., consisting of a joint operation by AM 
stations CKOC, CHML and CJSH-FM, all of 
Hamilton, will operate on Ch. 13 with 80.6 kw 
video and 48.36 kw audio and a directional 
antenna to beam programs northeast and south- 
west. It is believed the station will be first on 
this continent to have a directional TV antenna. 

Station will be managed by Ken Soble, owner 
of CHML. Company application showed capi- 
tal investment at $721,000, and initial operat- 
ing expenses for the first two years at over 
$250,000. Station plans 37 hours of live pro- 
gramming weekly, in addition to carrying CBC 
national programs. Appearing before the CBC 
Board, Mr. Soble stated that he hoped the 
CBC programs were not so timed as to throw 
out the station's commercial schedules. 

CFPL London, Ont., was recommended for 
a TV license on Ch. 10, with 117 kw video and 
59.6 kw audio. Antenna will be 576 feet above 
average terrain. Station is owned by the London 
Free Press, and Walter J. Blackburn, president, 
told the Board that the TV station could be on 
the air by November. Questioned about mono- 
poly of news with the only newspaper in the 
city also owning radio and TV stations, Mr. 
Blackburn stated that there was genuine com- 
petition between the paper and CFPL, and that 
neither CFPL nor the TV station would carry 
editorial opinion broadcasts or attempt to 
broadcast the paper's editorial views. This 
makes the seventh station which will be seen in 
the London area. 

CKSO Sudbury, Ont., is recommended for a 
TV station on Ch. 5 with 1.25 kw video and 
.625 kw audio. Station is located in the nickel 
mining area where there has been no TV re- 
ception to date. 

CHSJ St. lohn, N. B., is recommended for 
Ch. 4, with 27.8 kw video and 13.9 kw audio, 
with antenna 1,200 feet above average terrain. 
CJCB Sydney, N. S., will have a station on Ch. 
4 with 24 kw video and 12 kw audio, and an- 
tenna at 299 feet above average terrain. 

Opposition from Jack Cooke, CKEY Toron- 
to, to licensing CKLW Windsor for TV station 
was tabled. But the CBC Board recommended 
CKLW for TV with the "understanding that 
station be fully obligated to carry national 
program service at times specified." Station 
will be on Ch. 9 with 103 kw video and 61.8 
kw audio, with antenna 619.5 feet above aver- 
age terrain. 

A recommendation for a station at Quebec 
City was granted on condition that local share- 



holders take up options noted in application. 
Licensee will be Television de Quebec Limitee, 
consisting of Famous Players Canadian Corp., 
Toronto movie company, and AM stations 
CHRC, CJQC and CKCV, all Quebec. Station 
will be on Ch. 4, with .923 kw video, .554 kw 
audio, and antenna at 457 feet above average 
terrain. 

Major opposition developed to an application 
for a vhf Ch. 6 station at Kitchener, Ont., by 
Central Ontario Television Ltd., consisting of 
Famous Players Canadian Corp., Toronto, 
Electrohome Mfg. Co., Kitchener, and CKCR 
Kitchener. Opposition was from Toronto mu- 
nicipality as well as Joseph Sedgewick, legal 
counsel for CFRB Toronto, as Ch. 6 is a 
Toronto channel. The CBC Board denied the 
application on the grounds that the "station as 
proposed with a very wide coverage would to 
a large extent duplicate service from other 
stations. The Board does not believe that for 
this purpose it would be justified in recom- 
mending the transfer of a channel allocated to 
the Toronto area. The Board believes it would 
be desirable to have a station serving more 
immediately the area around Kitchener. At 
the same time it wishes to point out that cogniz- 
ance must be taken of channel availabilities." 
Kitchener has been allocated uhf Ch. 45. 



Important Coast Changes 
Seen in New TV Allocations 

LATEST list of TV frequency allocations of 
the Canadian Dept. of Transport reflects impor- 
tant changes in Pacific Coast areas [for com- 
plete revised list, see For the Record, page 
112]. 

At Vancouver, Canadian Broadcasting Corp 
will open a TV station this year on Ch. 2 
Assignments made internationally by Canadj 
and the U. S. give Ch. 2 to Victoria, and Ch. ( 

to Vancouver. But possible in 
CANADA terference with Seattle stations or 

Chs. 5 and 7, resulted in CBC 
having assignments changed to give it Ch. 2 
Independent stations will be allowed to builc 
at Victoria, which is even closer to Seattle 
Only vhf channel now assigned to Victoria ii 
Ch. 6. 

Other changes in Canadian TV allocation! 
are addition of Red Deer, Alta; on Ch. 6; Chilli 
wack, B. C, from Ch. 12 to 3; addition o: 
Dawson Creek, B. C, on Ch. 5; addition o: 
Ch. 68 and 78 to Hamilton, Ont.; in Quebec 
province additions of Ch. 4, to Amos, La Sarn 
Ch. 13, Val d'Or Ch. 8, and Ville Marie Ch 
2; addition of Ch. 7 to Matane, Que.; and ii 
Newfoundland, Corner Brook Ch. 5, Gandei 
Ch. 6, Grand Falls Ch. 3, St. Georges Ch. 7 
and St. John's Chs. 2, 4, and 8. 

The assignments, the Dept. of Transpor 
points out, are only for areas within 250 milei 
of the U. S.-Canadian border, and a few othe; 
areas where assignments must dovetail into th< 
border areas. Assignments for other specific 
places will be worked out as applications foi 
stations are made in those areas. 

Broadcasting • Telecasting 



EDUCATION 



RFE Station Support 

ALMOST incredibly widespread use by 
American radio and TV broadcasters 
of material sent them by the Crusade for 
Freedom (organization supporting work 
of Radio Free Europe in broadcasting to 
countries behind the Iron Curtain) is 
indicated by returns of a post card sur- 
vey covering the use of Crusade material 
sent stations during the campaign period 
of Nov. 5, 1952 to Jan. 31, 1953. 

2,075 radio and TV station managers 
received the post card. 

1,485 station managers (71%) re- 
sponded, stating they had received the 
mailings regularly, an unusually high 
percentage of replies. 

1,430 stations (99% ) broadcast cru- 
sade spot announcements sent to them 
an average of 21 times per week. 

1,155 stations (82%) used other Cru- 
sade and RFE materials sent them. 

1,455 stations (98%) asked to be 
kept on the mailing list. 

This phenomenal display of station 
support was in addition to the many 
radio and TV network programs broad- 
cast on behalf of the Crusade and RFE. 



U. S. Programs Ho8d 
Most Canadian TV Viewers 

U. S. TV programs continue to be most pop- 
ular with Canadian TV audiences in Southern 
Ontario, where four-fifths of all TV sets in 
Canada are located. The March Elliott-Hayes 
Ltd., Toronto, program rating report 
CANADA covering Canada's two TV station 
cities, Toronto and Montreal, shows 
that in the Toronto-Niagara area 21.7% of 
the audience looks at CBLT Toronto, and the 
remainder at Buffalo and other U. S. stations. 
At Montreal there is no American station 
competition, and the sets-in-use index of 60.6 
for March is the highest attained since CBFT 
Montreal went on the air last September. 

Most popular programs telecast by CBLT 
Toronto for March were NHL Hockey, rating 
54.1, Studio One 44.1 (U. S.), The Big Revue 
28.3, Tales of Adventure 28.1, Bell Singers 27.1. 

From WBEN-TV Buffalo, the most popular 
programs were Comedy Hour 11 A, TV Play- 
house 77.3, TV Theatre 11.3, Arthur God- 
frey 76, and Feature Film 15.5. 

From CBFT Montreal, the most popular 
March programs were NHL Hockey 76.6, 
Foreign Intrigue 12.2 (U. S.), Studio One 72 
(U. S.), Feature Film 69.3, and Le Nez de 
Cleopatre 69. 



$2,500 Crosley Grant Aids 
Cincinnati Educational TV 

EXPERIMENTAL educational telecasting in 
the area around Cincinnati will be aided by a 
$2,500 grant from the Crosley Broadcasting 
Corp., James D. Shouse, Crosley board chair- 
man, said last week. 

The grant was made to the Greater Cin- 
cinnati Television Education Foundation, 
which intends to file an application with FCC 
for noncommercial educational uhf Ch. 48 in 
that city. The money will be used to produce 
educational programs at the Cincinnati College 
of Music. Productions will be telecast on 
WLWT (TV), the Crosley Cincinnati outlet, 
according to Uberto Neely, foundation chair- 
man and radio-TV director at the College of 
Music. 

Mr. Shouse said the programs will prepare 
the people for educational television in WLWT's 
claimed coverage area of 15 counties in south- 
western Ohio, northern Kentucky and south- 
eastern Indiana. Earlier this year WLWT of- 
fered its tower to air the proposed station's 
programs. 

Mr. Neely said the grant will enable his 
group to train technical program and admin- 
istrative aides in station operation and that 
the Crosley assistance will save the foundation 
"approximately $100,000." Working with the 
foundation are the U. of Cincinnati, Xavier 
U., Adult Education Council, Cincinnati Board 
of Education, Cincinnati Public Library and 
Our Lady of Cincinnati College. The pro- 
grams will be aired Sunday afternoons. 

Mr. Neely said the foundation, incorporated 
with declared assets of $230,000, plans to begin 
station operations in January 1954, if FCC 
grants the channel. Yearly expenditures are 
estimated at $100,000 to $200,000. It plans 
to ask added financial help from the Ford 
Foundation, he said. 



Teacher's Guide on CBS-TV 
Coronation Coverage Set 

A DETAILED teacher's guide correlating CBS- 
TV's coverage of Queen Elizabeth's coronation 
in London on June 2 with classroom lessons 
and supplementary study projects in history, 
geography, economics, language, music and 
art has been prepared by the Citizenship Edu- 
cation Project of Columbia U's Teachers Col- 
lege. 

According to Sig Mickelson, CBS-TV di- 
rector of news and public affairs, more than 
100 stations in CBS-TV's coast-to-coast net- 
work are cooperating in the distribution this 




CHECK for $2,500 as aid in producing educa- 
tional TV programs is presented by James D. 
Shouse (1), board chairman of Crosley Broad- 
casting Corp., to Dr. Claude Courter (c), super- 
intendent of Cincinnati Public Schools, and 
Uberto Neely, chairman of Greater Cincinnati 
Television Educational Foundation, applicant 
for noncommercial educational uhf Ch. 48 in 
Cincinnati. 

week of the manuals among universities, col- 
leges, high schools, junior high and elementary 
schools, in their areas. 

This is the second CEP manual prepared for 
CBS-TV. The first covered the inauguration of 
President Eisenhower and, according to Mr. 
Mickelson, was endorsed by educators, the press 
and the public. 

The guide will describe to teachers, CBS-TV's 
efforts to bring complete and fast coverage of 
the event. It touches on the network's plan 
to convert a British Overseas Airway's Strato- 
cruiser into a laboratory to accommodate elec- 
trical and editing equipment to process tele- 
vision recordings in 58 seconds. It describes 
the flight of the plane from London to New- 
foundland to New York in time for an 1 1 p.m.- 
12 midnight, EDT, presentation of the corona- 
tion over CBS-TV. 



Michigan State TV Workshop 

THIRD annual summer TV workshop at Mich- 
igan State College, Lansing, is set for Aug. 3-12. 
Students can earn four credit hours during the 
three- week intensive training period. Co-direc- 
tors are Dr. Armand L. Hunter, director, TV 
development, and Dr. Robert P. Crawford, 
director, TV educational training. James Tin- 
tera is in charge of production sessions. 





New York: 200 East 56th Street 
Chicago: 16 East Ontario Street 




Realistic "how to" technique sparks this new 
TV commercial for Helena Rubinstein's Stay- 
Long Lipstick. Demonstration and sell are 
deftly interwoven as an attractive mother ap- 
plies her lipstick, then turns, with engaging 
spontaneity, to kiss her little girl as the 
"voice over" emphasizes the message, '^you're 
confident your lipstick will not smear." In a 
change-of-pace ending, a novel animation of 
the lipstick repeats the demonstration and 
the final shot completes product identification 
with a galaxy of glittering lipsticks. Produced 
by SARRA for Helena Rubinstein, Inc., 
through Hewitt, Ogilvy, Benson & Mather, Inc. 



SPECIALISTS IN VISUAL SELLING 



ft 



Broadcasting • Telecasting 



April 6, 1953 • Page 99 



EDUCATION 



N. Y. State 'Pilot' Outlets 
Supported by Local CLU 

THE NEW YORK Civil Liberties Union has 
swung its support behind proposals that the state 
establish educational TV "pilot" stations. 

Condemning the report of a special com- 
mission which recommended further study but 
said there is no need now for a proposed state- 
owned 10-station educational TV network, and 
which also voted against establishment of a 
pilot station [B*T, March 2, et seq.], the 
NYCLU said last week it had joined 23 other 
groups in supporting a bill which would provide 
for three pilot stations. 

"We believe that the principles underlying 
our constitutional provisions regarding freedom 
of speech will be enhanced by taking advantage 
of at least some of the channels allocated by the 
FCC in the State of New York for noncom- 
mercial educational purposes," the NYCLU 
wrote legislative leaders. 

"Noncommercial educational television will 
in no way interfere with commercial use of 
television, and in fact, will provide a varied 
fare to such operations which can only result 
to the benefit of the listening and viewing 
audience." 

New York Gov. Thomas E. Dewey has an- 
nounced he will implement the special commis- 
sion's report by appointing a committee to help 
develop "the greatest potentials of educational 
television for our people." Under his plan 
various educational and other groups, including 
broadcasters, would work together to help "es- 
tablish workshops at which practical ideas can 
be tested and even bring about the creation of 
non-profit corporations for the erection of non- 
commercial television stations with private 
funds." 



The best 
way to 
sell the 

KANSAS 
FARM 

MARKET 




use the 
KANSAS 
FARM 

STATION 



WIBW 



CBS RADIO 
in Topeka 

Ben Ludy, Gen. Mgr., WIBW-KCKN 
Rep. Capper Publications, Inc. 




CLASSROOM equipment for Southeastern 
Radio and Television Institute, Nashville, is 
inspected by Bailey Manthey (I), school presi- 
dent, and T. F. Bost Jr., General Electric Co., 
Atlanta, at the new TV studios' formal opening. 



Nashville School Offers TV 

TELEVISION classes begin this month at new 
studios of Southeastern Radio and Television 
Institute, Nashville, according to Bailey Man- 
they, school president. 

Three hundred middle Tennessee radio and 
advertising personnel attended the Institute's 
formal opening March 20. The school will 
offer courses in television production and en- 
gineering for professional personnel, and plans 
beginners courses later in the year. 



Southern States Ask FCC 
To Extend June 2 Ban 

SOUTHERN Regional Education Board, At- 
lanta, last week acted to ask FCC to extend 
for another two years the Commission's pres- 
ent ban on acceptance of petitions seeking 
change of reserved educational TV channels 
to commercial status. The ban will expire 
June 2 under present rules of the Sixth Re- 
port and Order, the final TV allocation plan. 

Action came after representatives of south- 
ern state governors met in Atlanta with mem- 
bers of the Joint Commission on Educational 
Television and of the National Citizens Com- 
mittee on Educational Television. 

Governors' spokesmen revealed that sev- 
eral states have not considered reserved TV 
channels because their individual legislatures 
have not yet met. 



State Budget Cut May Doom 
TV Plans for U. of Illinois 

THE U. of Illinois may have to scrap plans 
for a noncommercial, educational TV station 
at Urbana-Champaign because of a threatened 
cut in the state budget, its president, George D. 
Stoddard, said last Tuesday. Accordingly, it 
will ask the FCC to extend its deadline on 
educational TV reservations beyond June 2, 
he indicated. 

The university, which wants vhf Ch. 12, 
also is in line for a $100,000 grant from the 
Ford Foundation. 

Cuts in the state budget, Dr. Stoddard said, 
"mean we will lose Ch. 12 . . . and also 
the $100,000 offered by the Ford Foundation, 
which we were to accept by April 1." If FCC 
extends educational reservations, he added, 
the foundation also will be asked to extend 
the deadline on its offer. 

The U. of Illinois has been awaiting action 
by its board of trustees preparatory to filing 
for Ch. 12, according to Robert Hudson, di- 
rector of broadcasting. 

The TV outlet would operate under the 
university's name and banner, with nearby 
educational institutions invited to participate 
in programming. The university's AM station 
(WILL) already has some TV equipment on 
hand (transmitter, one studio) and would 
operate off its AM tower. 



Political Time Study 

KALTENBORN Foundation has awarded a 
fellowship to Isaiah S. Bard of New York for 
a study of radio and television time given poli- 
tical candidates. The study will be made under 
auspices of the American Civil Liberties Union, 
and will be supervised by Prof. Charles Siep- 
mann, director of New York U.'s communica- 
tions department. 



Campus Stations Increase 

EXPANSION of college campus radio stations 
from 36 in 1951 to 70 in 1953 has been re- 
ported by David W. Borst, operations man 
ager of the Intercollegiate Broadcasting System 
in announcing publication of IBS rate card 19 
He noted that both local and national ad 
vertisers are using campus stations "to reach ar 
audience that is just forming its buying habit! 
and is receptive to new ideas and products.' 
Mr. Borst said IBS stations serve some 350,00( 
listeners in more than 90 college communities 



NCAA Football on TV 
Brings in $1.15 Million 

MORE THAN $1.15 million paid for sponsor 
ship of the 1952 NCAA controlled football T\ 
games will be distributed in the form of divi 
dends to 5 1 NCAA member schools. 

Walter Byers, executive director of NCAA 
reported that the $1,151,109.22 covers al 
"live" games — presumably including regions 
contests other than those sponsored national! 
by General Motors on NBC-TV. The figur 
covers receipts from delayed telecasts. 

Largest share, although the sum was not dis 
closed, will go to the Army and Navy academie; 
The annual classic was carried by more tha 
60 TV outlets. 



WRU TV Policy 

COOPERATION with educational as 
well as commercial television stations was 
voiced as the policy of Western Reserve 
U. in Cleveland last week by the Broad- 
casting and. Television Council there. 
John F. White, who heads the council 
and is vice president of development at 
the university, expects to continue the 
school's system of spotting its "educa- 
tional" shows on commercial TV outlets, 
following a pattern set in 1948 when it 
aired its first program on WEWS (TV) 
there. "Everybody benefits under our 
present arrangement," he said. 

He termed the university's video phil- 
osophy as one of "televised education, 
not educational television. We view tele- 
vision not as a 'cause' but as a tool." He 
said the school's position is fulfillment of 
its function to educate, not to operate a 
business, which maintenance of a tele- 
vision station would be. 



Page 100 



April 6, 1953 



Broadcasting 



Telecastin 



AWARDS 



IN PUBLIC SERVICE 



ABC Station Winners Listed 
In 'Blood Boosters 7 Contest 

WINNERS of its contest, "Space Patrol Blood 
Boosters," among 37 ABC radio and television 
outlets, are being announced today by Ralston 
Purina Co., which sponsors Space Patrol Sat- 
urday, 10:30-11 a.m. EST on ABC radio and 
11-11:30 a.m. on ABC-TV. 

The contest on the Space Patrol children's 
shows, promoting donation of blood to the Red 
Cross by urging children to recruit adult donors, 
was held among ABC radio and TV non- 
network-owned affiliates. 

Grand prize, a Nash Rambler Airflyte station 
wagon, went to WKNA Charleston, W. Va. 
TV station winners were KMTV (TV) Omaha, 
which received as first prize an Auricon Cine- 
Voice sound movie camera, and KSL-TV Salt 
Lake City, second prize, a Minitape portable 
tape recorder. 

Radio winners: First, WAYS Charlotte, 
N. C, a portable Magnecord recorder with 
play-back amplifier; second, WGH Norfolk, 
Va., Minitape portable tape recorder, and 
third, WSAZ Huntington, W. Va., an identical 
Minitape recorder. Joining in promotion of 
the contest were 82 ABC radio and 12 ABC- 
TV stations. 



Friendly Town Awards 

WINNERS in the fifth annual New York 
Herald-Tribune Fresh Air Fund's Friendly 
Town's radio-television and newspaper contest 
were announced last week. In radio-TV, first 
place was awarded jointly to WKNE Keene, 
N.H., and the Endicott (N.Y.) Daily Bulletin, 
licensee of WENE Endicott. Panel totaling seven 
judges selected WKNE as a winner in recogni- 
tion of its efforts in providing two-week vaca- 
tions in the Keene area for 149 children dur- 
ing 1952. Second place in the radio-TV con- 
test went to WJOY Burlington, Vt., and to 
WGY-AM and WRBG (TV) Schenectady, with 
honorable mentions going to WHWB Rutland, 
Vt., and WVPO Stroudsburg, Pa. 

Contest judges in the radio-TV division were: 
Frank White, NBC president; Robert E. Kint- 
ner, ABC president; Thomas F. O'Neil, Mutual 
board chairman and president, and Lawrence 
W. Lowman, CBS Inc. vice president. 



Cancer Control Campaign 
Waged by Radio-TV Industry 

Broadcast media carry the 
most vigorous schedule of 
programs and spots in Ameri- 
can Cancer Society. 

MESSAGES on cancer control are pouring 
into U. S. homes this month with the aid of 
the radio-TV industry. The broadcast media 
are carrying the most vigorous schedule of pro- 
grams and spots in American Cancer Society 
for Cancer Control Month, according to Wal- 
ter King, ACS radio and TV director. 

"The networks, individual stations, agencies, 
stars, writers and all the other people who 
are involved in the presentation of entertain- 
ment by air have responded with enthusiasm," 
he said. They will both spread the ACS mes- 
sage that cancer can be cured, if detected early 
and treated promptly, and help in the cam- 
paign to raise $18 million for continued re- 
search and education in the fight against the 
nation's number one disease menace. 

More than 75 of the top network programs 
alone already are pledged to participate in this 
year's drive, Mr. King reported. The list in- 
cludes such top programs as Godfrey & His 
Friends, Milton Berle, Edward R. Murrow, 
Ozzie & Harriet, Mr. Peepers, Bing Crosby and 
the like. In addition, many popular artists 
have recorded programs and announcements 
for individual station use. 



Union Station Music Series 

WHK Cleveland and Local 4 of the American 
Federation of Musicians are cooperating in a 
series of four half-hour live musical broadcasts 
benefiting such fund-raising groups as the Na- 
tional Society for Crippled Children and 
Adults, American Cancer Society and Red 
Cross. AFM is paying performers' salaries 
from its Music Performance Trust Fund, a sum 
allocated to each locality by the international 
after collection of royalties from recording 
companies. If the series is successful, a fall 
schedule will be planned by Kenneth Hacka- 
thorn, manager of WHK, and Lee Repp, presi- 
dent of Local 4. 



WMBH's Political Observer 

INNOVATION in public service is the free 
offer of WMBH-AM-FM Joplin, Mo., to local 
schools, churches, colleges and civic groups. 
Stations have retained a trained political ob- 
server with a Ph. D. in political science to visit 



local groups and discuss generally the field of 
international relations. He speaks on any topic 
selected by the persons he is to visit, and has 
thus far made more than 30 appearances. 



Knoxville Leader on WROL 

CAS WALKER, former mayor and now city 
councilman at Knoxville, Tenn., was on the 
air for eight hours on "Heart Fund Day" at 
WROL to broadcast a marathon appeal for 
contributions. Without help from any other 
source, the station collected $2,600 from dona- 
tions pledged in 700 incoming telephone calls. 
Mr. Walker appears regularly on the station's 
Dinnerbell program, and has been an enter- 
tainer there nearly 20 years. 



WHIL Helps WERS (FM) 

A COMMERCIAL broadcast station has come 
to the aid of a non-commercial FM outlet, 
which is trying to raise public funds to help it 
continue operating in the Boston area with a 
power increase. WHIL, a daytime operation in 
nearby Medford, has broadcast appeals for 
$6,000, the amount needed by WERS (FM) 
Boston to increase its power to 18 kw. WERS 
is owned and operated by Emerson College. 
Arrangement was made by Sherwood J. Tarlow, 
president, WHIL, and Charles W. Dudley, 
chairman of the Broadcasting Div. of Emer- 
son and manager of WERS. 



WTAM-WNBK (TV) 14-Hour Show 

WTAM and WNBK (TV) Cleveland's fund 
drive, believed to be the largest pledge ever 
made in that city for such an affiair, reached 
nearly $100,000 after its 14-hour run recent- 
ly on behalf of the Muscular Dystrophy 
Assns. Some of the top entertainers taking 
part were Walter O'Keefe, Cisco Kid and 
Pancho, Betty Clooney, DeMarco Sisters, Jack 
Mann and others. Tom Arend was director- 
producer. Brook Taylor was staff supervisor 
for the NBC stations. 



'Operation Hitchhike' 

WHEN a city bus strike brought transportation 
almost to a standstill last week in Akron, 
WCUE that city went on the air with messages 
from people offering to carry persons wishing 
transportation to work, shopping areas and 
churches. As part of the station's "Operation 
Hitchhike," WCUE disc jockeys operated spe- 





Sheer magic in stop motion ... To the 
bounce of the conga beat in the theme 
song, "Luckies Taste Better", a line of 
Lucky packages dances from one conga 
drum to another. Cigarettes hop out to 
form letters L.S.M.F.T.; and the tobacco 
from a cigarette stands alone in Lucky's 
"tear the paper" test, then falls into a 
heap of "fine tobacco". The latest of 
many ingenious stop-motion commercials 
produced by Sarra for the American 
Tobacco Company through Batten, Barton, 
Durstine & Osborn, Inc. 



SPECIALISTS IN VISUAL SELLING 



M 



New York: 200 East 56th Street 
Chicago: 16 East Ontario Street 



Broadcasting 



Telecasting 



April 6, 1953 • Page 101 



IN PUBLIC SERVICE 



rial shuttle buses to take Akronites to work. 
WCUE cancelled commercial time portions to 
air the messages and a one-hour news program 
on the strike situation. 

!js Sj( 

KDYL-TV Heart Effort 
FIFTY staff members at KDYL-TV Salt Lake 
City raised more than $4,200 for the Utah 
Heart Assn. fund drive during a mid and late 
evening telethon. Viewers, in exchange for 
pledges, could ask for special entertainment 
acts and features, all coordinated by Eugene 
Jelesnik, KDYL-TV music director. M.C.s were 
Allan Frank and Bob Welti. 

NARFD Collects Funds 

NATIONAL Assn. of Radio Farm Directors 
collected more than $7,000 for Dutch flood 
victims in the first two weeks of its drive for 
funds, Harvey Dinkins, WSJS Winston-Salem, 
N. C, and chairman of the project, has re- 
ported. Most of this money, he said, came from 
listeners in central western agricultural areas. 
The fund will be administered by the Christian 
Rural Overseas Program (CROP). 

* * * 

KLOU Blood Drive Aid 

KLOU Lake Charles, La., was praised by 
Brig. Gen. Raymond L. Winn of the 806th 
Air Div. at nearby Lake Charles Air Force Base 
for the station's part in collection of 623 pints 
of blood, described as a local and regional 
record in a Defense for Blood program. Red 




published by 
HARVARD 

RECORDED BY 

■ NAT "KING" COLE- 

jj BILLY MAY ....(Capitol) 

■ AMES BROTHERS .... (Coral) 

■ RICHARD HAYES ..(Mercury) 

H 




BROADCAST MUSIC, INC. 

580 FIFTH AVE., NEW YORK 36 

NEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL 



Page 102 • April 6, 1953 





/ 




MORE THAN 65,000 viewers of Freedom Rings, 
CBS-TV daytime feature sponsored by Westing- 
house, reportedly requested "clue sheet" entry 
blanks during the first two weeks of a telephone 
contest. Comparing results are, (I to r), J. Gil- 
Cross officials also commended the station for 
its on-the-spot interviews of blood donors, 
which were aired later in the day. 

* * # 

WSFC Is Cited 

ONLY station to be cited within a five-state 
area by the Water Safety Congress of the Ten- 
nessee and Cumberland valleys was WSFC 
Somerset, Ky., which received a plaque for 
"outstanding contributions to preventive mea- 
sures in water safety." Station manager Mike 
Layman was the first commander of a Coast 
Guard flotilla organized in connection with 
the station's campaign. 

Red Cross AM Workshop 

FORMATION of a radio workshop for the 
New York Chapter, American Red Cross, has 
been undertaken by WCBS New York. Tech- 
nical advice as well as preparation in micro- 
phone technique will be offered by the station 
under supervision of D. Gordon Graham, 
WCBS director of public affairs, in association 
with Ruth M. Shafer, local Red Cross director 
of radio and television, and Mrs. E. Roland 
Harriman, chairman of volunteers. 



WHBC's 3,400 Spots 

WHBC Canton, Ohio, has reported to its civic 
advisory committee that during 1952 the sta- 
tion broadcast more than 3,400 announcements 
on behalf of community projects, among them, 
the March of Dimes, Red Cross and United 
Youth Appeal. 

WIRE Aids Hospital Fund 

WIRE Indianapolis achieved 1 1 3 % of its quota, 
or $1,700 in pledges, in its fund-raising drive 
for the city's Hospital Development Assn. cam- 
paign, according to E. Berry Smith, station ac- 
count executive and drive chairman. WIRE 
employes assisting were announcer Frank Vare 
and technician Frank Lee. 



WFIL Aids Civil Defense 

CIVIL DEFENSE manual is being distributed 
to residents of the greater Philadelphia and 



bert Braird, sales promotion manager for the 
Mansfield, Ohio, Div., Westinghouse Electric 
Corp.; John Beal, star of the Tuesday-Thursday 
2-2:30 p.m. EST show, and Arthur E. Duran, 
director of television. Fuller & Smith & Ross. 

Delaware Valley areas by WFIL-AM-TV Phila- 
delphia. Brochure speaks of the role radio and 
television stations would play in an emergency. 
Stations also will make the booklets available 
to small companies and industries in the Phila- 
delphia area for distribution. 



Donates Time to Red Cross 

WFIN Findlay, Ohio, for the third year, donated 
a half-hour of radio time for a workers' "Meet- 
ing of the Air," opening the Hancock County 
Red Cross fund campaign. On the program, 
city, county and ward chairmen gave instruc- 
tions to 800 city and county workers. 




FIRST Sportsmanship Award to be given by 
KMBC Kansas City-KFRM Concordia, Kan. on 
Morning Sports Page goes to Paul M. Fogel, 
(I), local civic leader and businessman, in 
ceremonies attended by (I to r), Arthur B. 
Church, president-founder. Midland Broadcast- 
ing Co.; Sam Molen, stations sports director 
who conducts the six-a-week show, and Ken 
Gillespie, general manager, Jenkins Music Co., 
co-sponsor of the sports feature with Union 
Pacific Railroad. Contest, sponsored by Jen- 
kins for its portion of the show, each week 
commends person who uses the sportsman at- 
titude in his activities. 



Broadcasting 



Telecasting 




RADIO NEWSREEL 



AFTER Tobin Pkg. Co., Albany Div., took spon- 
sorship of 156 Schenectady Blue Jays' Eastern 
League baseball games on WPTR Albany, Wil- 
son C. Codling, Tobin pres. (I) and Howard 
Maschmeier, WPTR mgr., posed wearing meat 
packers' garb and holding baseball equipment. 




SPONSORSHIP of Houston Buffaloes baseball 
schedule on KTHT Houston by August A. Busch 
& Co. of Texas is signed by (seated) Jules 
Daniels, Busch pres., and standing (I to r), Al 
Petitta, Busch v. p., and Bill Bennett, KTHT 
gen. mgr. 




WAGC Chattanooga agrees to air out-of-town 
games of the Chattanooga Baseball Club as 
part of the Lookout Network. Seated (I to r), 
WAGC mgr. Van Campbell and sportscaster 
Gus Chamberlain; standing, WAGC partners 
Humphrey B. Heywood, Buddy Martin and 
Gordon Gambill. R. T. Russell, fourth partner, 
is not shown 



ENTIRE 1953 radio rights for the Greensboro 
(N.C.) Patriots are bought by WBIG Greens- 
boro. Signing are WBIG gen. mgr. Allen E. 
Wannamaker (I) and Judge E. Earle Rives, 
Patriots pres. 



Partial Agenda Is Set 
For National TV Seminar 

PARTIAL agenda for the first National Tele- 
vision News Seminar under co-sponsorship of 
the Radio-Television News Directors Assn. and 
Northwestern U.'s Medill School of Journalism 
April 28-May 2 has been announced. 

Latest methods and techniques of TV news, 
emphasizing low-budget operation, will domi- 
nate the five-day sessions at the Orrington 
Hotel, Evanston, 111. 

News directors and station managers from 
16 states had registered for the seminar as of 
March 1. Seminar officials have noted a con- 
flict with the annual NARTB convention in Los 
Angeles, but hope for a heavy registration. 

How stations can operate an adequate news 
service in face of "prohibitive costs" will be ex- 
plained at the sessions. Four special night 
meetings also will be held, with behind-the- 
scenes instruction at WNBQ (TV), WGN-TV 
and WBKB (TV) Chicago. Among scheduled 
speakers are William Ray, NBC central divi- 
sion news chief; Spencer Allen, WGN-TV news 
director, and Con O'Dea, ABC-TV news direc- 
tor. 

The Bell Telephone System's audio-video 
transmission facilities also will be explained to 
broadcasters. Others taking part will be A. C. 
Nielsen Co., Teleprompter National Sales Corp. 
and these major news associations: United Press 
Movietone TV News, INS TeleNews Produc- 
tions, AP and NBC Newsreel. 



News Executives To Be 
Interviewed by ABC-TV 

A GROUP of nine news executives from smaller 
U. S. cities, just returned from a visit to Russia 
and other European countries, will be inter- 
viewed on ABC radio and ABC-TV Thursday 
(8-8:30 p.m.), within a few hours of their arrival 
back in this country. 

Network spokesmen said that on the pro- 
gram, Moscow — A Special Report, the group, 
said to be the first of its type to visit Russia 
since 1946, would be interviewed by repre- 
sentatives of daily newspapers, wire services, 
consumer magazines and the like. 



Inquiries on News Agency 

INQUIRIES about a Washington news agency 
titled Columbia Press Service have been re- 
ceived by NARTB. The agency operates what 
its executive editor, Prescott Dennett, terms an 
"independent non-retainer service" supplying 
local-angle news to radio stations. 

According to station information, the service 
makes collect long-distance telephone calls 
about local-angle items in the nation's capital, 
including Korean casualty news made available 
well in advance of publication by the Pentagon. 
Stations accepting collect calls and receiving 
news are billed for this service. 



< For complete roundup of baseball con- 
tract signings see "Advertisers & Agen- 
cies" section. 



KWIK's News Story Record 

AP Radio reported last week that KWIK Poca- 
tello, Ida. led all AP radio members by supply- 
ing 816 stories for the AP report in 1952. 




IN NEW YORK 

More Stancil-Hoffman S-5 Synchronous Mag- 
netic Film Recorders are in use — more 
new S-5 installations are being 
made, than of any other 
synchronous 
recorder. 




H. J. Geist & Assoc. S. W. Caldwell, ltd. 
60 E. 42nd Street 1 50 Simcoe Street 
New York 17, N.Y. Toronto 1, Canada 



Complete Recording Systems from 
Microphone To Release Print 



W. Cozzens 
220 Kedzie St. 
Evanston, III. 



S.O.S. Recording 
1545 N. Beretania 
Honolulu, Hawaii 



April 6, 1953 • Page 103 



NEW BUSINESS 



(For later new business news, see adver- 
tisers & agency section) 

Network 

The Nestle Co., N. Y. (Nescafe instant coffee), 
signs as participating sponsor of Jackie Gleason 
Show on CBS-TV, Sat., 8-9 p.m. effective May 
16. Agency: Sherman & Marquette, N. Y. 

General Products Corp., L. A. (Looz dietary 
supplement), renewed Stuart Craig Show on 46 
Columbia Pacific Radio Network Mountain and 
Ariz, stations. Sat., 7:45-8 a.m. PST, for 52 
weeks from April 4. Agency: Dean Simmons 
Adv., L. A. 

Bristol-Myers Co., N. Y., extended expiration 
date of Hollywood Barn Dance on 19 Columbia 
Pacific Radio Network stations to June 28, Sun., 
3:30-4 p. m. PST. Agency: Young & Rubicam 
Inc., N. Y. 

California Packing Corp., S. F. (Del Monte 
products), renews CBS Radio Newsroom, Sun- 
day Desk on 19 Columbia Pacific Radio Net- 
work stations. Sun., 5:30-6 p.m. PST, for 52 
weeks from May 3. Agency: McCann-Erickson 
Inc., S. F. 

Toni Co., Chicago, buys Tues., Thurs. and Fri. 
segment of Friend in Need, heard Mon. through 
Fri., 10:30 a.m.-l p.m. on ABC radio. Toni 
has 10:30-45 a.m. period effective March 24. 
Agency: Leo Burnett Co. 

American Chicle Co., N. Y., renews co-sponsor- 
ship (with Procter & Gamble) of Rocky King, 
Detective over DuMont TV Network, Sun., 
9-9:30 p.m. EST, for 52 weeks, effective yester- 
day. Agency: Dancer-Fitzgerald-Sample, N. Y. 



J| now; 

with SOUNDCRAFT 

PROFESSIONAL RECORDING TAPE 

it' = 



Cleaner highs, clearer lows, more faith- 
ful reproduction— yours with Soundcraft 
Professional Recording Tape. It's the 
only tape that is Micro-Polished* . . . pol- 
ished, buffed and repolished to pro- 
duce a mirror-smooth surface. In ad- 
dition to lower distortion, Soundcraft 
Micro-Polished Professional Tape assures 
uniformity of output, improved high 
frequency response, better head con- 
tact and longer head life. 
Next time, get the best professional 
tope. Get Soundcraft . . . it's Micro- 
Polished! 

REEVES 

SOUNDCRAFT 

CORP. 

Department N, 
10 East 52nd Street 
New York 22, N. Y. 

•PAT. APPLIED FOR 



Page 104 • April 6, 1953 






TV PACKAGE of 12 weekly news shows on 
WTOP-TV Washington under sponsorship of 
Emerson Radio, appliance firm, brought 
these principals together (I to r): Robert M. 
Gamble Jr. of advertising firm of that name; 
Drew Pearson, commentator for Staff Confer- 



ence, 6:45-7 p.m. Sat.; Sandy O'Crotty, star of 
Women and the News, 9:55-10 a.m. Mon. 
through Fri.; Herman E. Goodman, president, 
Emerson Radio, and Claude Mahoney, personal- 
ity of 8 a.m. Edition of CBS Television News, 
8-8:10 a.m. Mon. through Sat. 



Boyle-Midway Inc., N. Y. (Autobrite), renew- 
ing sponsorship of Sports Showcase over Du- 
Mont TV Network, Sat., 11:05-11:20 p.m. EST, 
for 52 weeks, effective last Saturday. Agency: 
Geyer Adv., N. Y. 

Hudson Dealers Assn. of Pacific Coast, S. F., 

started Edward R. Marrow News on 23 Co- 
lumbia Pacific Radio Network stations, Mon., 
Wed., Fri., 5-5:15 p.m. PST, for 52 weeks, 
from March 20. Agency: Brooke, Smith, 
French & Dorrance Inc., S. F. 

Nash-Kelvinator Corp., Detroit, signs for 
Wed. segment of Break the Bank on NBC-TV 
effective March 30 (Mon. -Fri., 3-3:30 p.m. 
EST). Program was first heard as radio series 
in July 1946, becoming a simulcast in Octo- 
ber 1938. 

The Gillette Co. of Canada Ltd., Montreal 
(Toni products), has started for 39 weeks, 
March 22-Dec. 13, The Tylers, new Canadian 
program on 28 Dominion network stations, 
Sun. 7-7:30 p.m., and CBS program Fun for 
All, March 28-Dec. 26, on 32 Dominion net- 



work stations, Sat. 1-1:30 p.m. Agency: Spit- 
zer & Mills Ltd., Toronto. 

Agency Appointments 

Holiday Frosted Food Co. appoints Weightman 
Inc., Phila. Radio-TV will be used. 

Agalite Bronson Co., Oakland, Calif, (glass 
shower doors), appoints Ad Fried & Assoc., 
Oakland. Radio-TV is being considered. 

Fairchild Recording Equipment Corp., White- 
stone, L. I., appoints Buchanan & Co., N. Y. 

Frank Fehr Brewing Co. appoints Mitchell 
WerBell Adv., Louisville. Account executive 
is J. Mac Wynn. 

Westwood Knitting Mills Inc. (sportswear) and 
Edward Hyman Co. (uniforms), both L. A., ap- 
point Abbott Kimball Co., that city. 

J. Ossola Co., N. Y. (Torino food products), 
appoints Paris & Peart Adv., same city. 

Swift & Co., Chicago, appoints McCann-Erick- 








TIME FOR TEA came when representatives of 
WTIC Hartford called on Salada Tea Co. in 
Boston. L to r: Irwin Cowper, WTIC assistant 
sales manager; John W. Colpitts, Salada adver- 
tising manager; Bob Reardon (at rear), Boston 



manager. Weed & Co., WTIC representatives; 
Edgar B. Pinto, Salada vice president and gen- 
eral manager; Jean Colbert, personality of 
WTIC's Radio Bazaar program, and Herbert C. 
Claridge, Salada assistant vice president. 



Broadcasting 



Telecasting 




H. M. Gardner & Assoc., that city. H. M. 
Gardner is account executive. TV will be 
used. 

United Battery Co., L. A. (Thermoloy battery), 
appoints M. B. Scott & Assoc., Hollywood. 
Don Otis is account executive. Radio spot 
announcement campaign is scheduled. 

Price Stores Inc., N. Y. (vacuum cleaners), 
names William Warren, Jackson & Delaney, 
N. Y. Immediate plans call for TV spots on 
four New York City stations. 



FACTS about WTAG Worcester are given close 
attention as station officials and members of 
its new representative firm, Henry I. Christal 
Co., sit down for a day-long study of facilities, 
data, and market. Seated are (I) Mr. Christal 
and James Thompson, manager of the Chicago 
office. Standing (I to r): Herbert L. Krueger, 
vice president and station manager; Irvin Gross, 
Christal Co., New York; Robert J. Brown, 
WTAG commercial manager, and Albert Young 
of the representative firm's New York office. 



son, same city, for ice cream advertising, effec- 
tive July 1. 

Statler Hotel Merchants Assn., L. A. (group of 
30 shops), appoints Stodel Adv. Co., that city. 
Mort Goodman is account executive. Radio-TV 
will be used. 

Wagner Iron Works, Milwaukee, appoints 
Mathisson & Assoc., same city. 

J. Colonna Bros., North Bergen, N. J., appoints 
Paris & Peart Adv., N. Y. Account executive 
is Donald C. Porteous. 

Waring Insect Control Co., Oakland (insect 
control unit), appoints Jewell Adv. Agency, 
that city. 

Ben Hur Products Inc., L. A. (spices, coffee), 
appoints Warwick & Legler Inc., that city. 
C. E. Staudinger is account executive. 

Home Builders Assoc. of Metropolitan Wash- 
ington appoints Kal, Ehrlich & Merrick, Wash- 
ington, D. C, for its Home Show. All media 
will be used. 

McCutcheon Distributing Co., Pittsburgh, Pa., 
appoints Advertising Syndicate of America, 
same city. Radio-TV will be used. 

Loamium Co. of America, N. Y. (grass growth 
control products), appoints Kastor, Farrell, 
Chesley & Clifford, N. Y. 

Sharp & Dohme Inc., N. Y., appoints Doherty, 
Clifford, Steers & Shenfield, that city. 

Pacific Mercury TV, L. A. (TV sets), appoints 
Broadcasting • Telecasting 




Jhft gist of your story 
at the buyers elbow 



SERVICE-ADS in SRDS help sell time by reminding 
people — at the time they're picking stations — of the 
things they have heard from your representatives and 
seen in your promotion. 

Here's how William Fay, vice president of WHAM 
Rochester, New York, feels about SemCe-adS in SRDS— 



"We know from more than 30 years in broadcasting that STANDARD 
RATE & DATA is a basic working tool of time-buyers. We, therefore, consider 
it a basic must on our trade-paper advertising list, both in radio and in TV. 
It's a logical and relatively inexpensive medium in which to present basic 
information that supplements data available in the listings." 



8 WAYS a SERVICE-AD in SRDS helps sell time 



1. It helps known prospects recall the gist of the sales story your repre- 
sentatives and your promotion are telling. 

2. It helps unknown prospects to decide to call in your representatives. 

3. It goes to agency-client conferences. 

4. It remains instantly accessible to the SRDS user who is working nights 
or weekends. 

5. It provides liftable material for inclusion in media proposals. 

6. It makes possible a good "action" closing for other promotion, 
directing prospects to SRDS for more information, fast. 

7. It keeps your story in the only place you can be certain that everyone 
who sees it is interested in stations right then.. 

8. It provides a "last chance" point from which a prospect can get a 
final "briefing" on your story before he makes his final decision. 



Agency people tetl us they like to find program information like this when they are using SRDS 



Spots 

C BACKED BY 

WHAM 

PERSONALITIES 



FFor 

| Women , 



1 



PERSONALITY. 
POWERED 
SELLING 

I'niqur HOTncn'« program, 
run l>) a man'n man on- 
oKirfa pmlucll prommtil lo 



tU WHAM 



Standard Rate & Data Service, Inc. 

The National Authority Serving the Media-buying Function 
Walter E. Botthof, Publisher, 1 740 Ridge Ave., Evanston, III.* Sales & Service Offices: New York* Chicago • Los Angeles 



April 6, 1953 



Page 105 




MANUFACTURING 



Mitchell Succeeds Ingles 

As RCA Communications Head 

THOMPSON H. MITCHELL, executive vice 
president of RCA Communications Inc., last 
week was elevated to the presidency to succeed 
H. C. Ingles, who is retiring at the age of 65. 

His election was 




announced by Brig. 
Gen. David Sarnoff, 
RCA board chair- 
man, coincident with 
Mr. Ingles' retire- 
ment last Wednesday 
after six years as 
president. 

Mr. Mitchell, ex- 
ecutive vice presi- 
dent of RCA Com- 
munications since 
1944, entered the 



Mr. Mitchell communications field 

in 1927, worked for 
two years in the company's Pacific Sales Div. 
and Engineering Dept., and in 1929 was made 
district manager for the Radiomarine Corp. of 
America in Los Angeles. He was transferred 
to Honolulu as Hawaiian General Superin- 
tendent of RCA Communications in 1930, re- 
turning to the U. S. in 1935 to become man- 
ager of the Southern California district offices. 

In 1942 he entered the army, assigned to the 
Office of the Chief Signal Officer, starting as 
a major and rising to colonel, a rank he now 
holds in the Army Reserve. After his wartime 
service, for which he won the Legion of Merit, 
he returned to RCA Communications in 1944 
as general manager and was named executive 



At least 

6 % of all 

television receiver 
tuners have at 
least one Mycalex 
410 or 410X glass- 
bonded mica 
Tube Socket . . • 

ASK YOUR CHIEF ENGINEER WHY 

MYCALEX TUBE SOCKET CORPORATION 

Under exclusive License of Mycalex Corporation of America, 
world's largest manufacturer of glass-bonded mica products 

CLIFTON, NEW JERSEY 



vice president shortly thereafter. He is a 1925 
graduate of the U. S. Naval Academy. 

Mr. Ingles joined RCA Communications after 
his retirement in 1947 as a major general and 
chief signal officer, U. S. Army. A 1914 grad- 
uate of the U. S. Military Academy, he served 
33 years as an army officer, rising to chief 
signal officer in 1943 after service as chief of 
staff, Caribbean theatre, and deputy commander, 
European theatre. 

He holds the Distinguished Service Medal 
with Oak Leaf Cluster, as well as decorations 
from several foreign countries. 



Plamondon to Fight 
Ouster From Indiana Steel 

A. D. PLAMONDON Jr., president and board 
chairman of RTMA, has challenged action 
taken by the directors of Indiana Steel Products 
Co. to remove him as president. 

The directors had voted, 3-2, to relieve him 
of these duties and transferred them to his 
nephew, Robert F. Smith, with the office of 
the president to remain temporarily vacant. 
Mr. Plamondon issued a statement, saying: 

"I do not recognize the removal proceedings. 
The action does not become effective until 
another stockholders meeting is held April 23." 
He charged that he had been "railroaded" and 
would recognize only a vote by shareholders 
or another "legal" act. 

Request for an emergency order to prevent 
the ouster of Mr. Plamondon was denied by the 
U. S. Circuit Court of Appeals in Chicago last 
Monday. 

The action in effect upheld denial a fort- 
night before by Judge Luther M. Swygert of 
the Northern Indiana Federal District Court of 
a petition by George A. Shwab Jr., a stock- 
holder, for an injunction to prevent three of 
the firm's directors from firing Mr. Plamondon. 
Mr. Shwab appealed to the higher court after 
the denial. 

Judge Swygert had ruled a majority of the 
company's board could change bylaws and 
thus make possible Mr. Plamondon's discharge, 
and said he saw no evidence a group headed by 
P. R. Doelz, board chairman, was "motivated 
by any fraudulent purpose or solely for self- 
interest." 

Mr. Plamondon, only operating company of- 
ficer who also is a director, denied charges he 
mismanaged company operation. Judge Swy- 
gert took no position on the charges. 



Coin-Operated TV Test 

BETWEEN 300 and 500 coin box-equipped re- 
ceiver sets of various manufacturers will be 
used in the Palm Springs, Calif., area to deter- 
mine public acceptance of the International 
Telemeter Corp. experimental subscription TV 
scheduled to start this month with settlement 
of the local electric power strike, now in its 
eighth week. 

Although Carl Leserman, executive vice 
president of ITC, 51% owned Paramount Pic- 
tures company, would not name the major 
movie studios supplying the product for the 
test, he said, "There have been no turn-downs." 



Raytheon Reports Earnings 

RAYTHEON Mfg. Co., Waltham, Mass., re- 
ports net earnings of $4,130,000 on sales of 
$51,240,000 for the quarter ended Feb. 28, the 
third quarter of its fiscal year, as compared 
with net earnings of $1,148,000 on sales of 
$28,698,000 for the same period of 1952. 




CHECKING one of the two new RCA ampli- 
fiers for KRON-TV San Francisco's boost in 
effective radiated power to 100 kw are (I to r) 
Lee Berryhill, chief engineer; Harold P. See, 
station manager, and Bill Sadler, technician. 



Stop Watch In Reverse 

A STOP WATCH which will tell a producer 
how many minutes are left in a show, rather 
than how many minutes have been done, has 
been invented by Lome Green, a freelance 
announcer and commentator of Toronto. The 
watch is set for the total time of the production, 
and ticks off the seconds and minutes, so that at 
all times it is possible to see at once how much 
time is left in the show, production or an- 
nouncement. The watch stops when the 
elapsed time has passed. The watch, which 
will be known as the "RTV Timer," is being 
produced for Mr. Green in Switzerland, and 
first watches are to be in Canada and the 
U. S. by mid-April. They will sell for about 
$50. 



DuMont Earnings Tabulated 
In Stockholders' Statement 

ALLEN B. DUMONT, president, Allen B. 
DuMont Labs., received $98,664.17 from the 
company for his services during 1952, accord- 
ing to a proxy statement sent out last week 
notifying stockholders that the annual meeting 
will be held May 4, at 11 a.m. EDT, at the 
DuMont office in Clifton, N. J. Thomas T. 
Goldsmith Jr., director of research, received 
$25,192.36 last year. No other DuMont officer 
was paid more than $25,000 during the year. 

Class A stockholders, the notice said, will 
elect five persons to the board of directors and, 
in addition, the president and vice president, 
all for one-year terms. Proxies are solicited 
to be voted for Dr. DuMont, Bruce T. DuMont, 
Dr. Goldsmith, Stanley F. Patten, and Percy M. 
Stewart as directors and for Dr. DuMont as 
president and Mr. Patten as vice president, posi- 
tions they now hold. 

Three directors and the secretary, treasurer 
and assistant treasurer are elected by Para- 
mount Pictures Corp., holder of all the DuMont 
Class B stock. 



Page 106 • April 6, 1953 



Broadcasting • Telecasting 



KLAC 3-D TV Experiments 

KLAC-TV Hollywood is spending $50,000 for 
tower construction and further experiments in 
bringing three-dimension to television, according 
to Don Fedderson, executive vice president and 
general manager. In addition to experiments 
on the station's patented "Cinemascope" process 
which, made via closed circuit, is for kinescopes 
with special lighting to give appearance of 3-D 
motion pictures, talks are being conducted with 
Natural Vision Corp. executives. Natural Vi- 
sion claims perfection of a TV set attachment 
which makes 3-D TV possible. 



Elsewhere in Manufacturing 

British Industries Corp., N. Y., announces pro- 
duction of new three-way crossover network, 
Model HS/CR/3, designed for three-speaker 
sound system. 

Tube Dept., General Electric Co., Syracuse, 
N. Y., announces production of new 250 w 
power tetrode designed for use as driver tube 
in uhf TV transmission. Unit is termed Type 
GL-6283. 

Raytheon Television & Radio Corp. transfers 
sales executive, advertising and sales promotion 
departments to Room 1416 of Merchandise 
Mart, Chicago. Telephone is Whitehall 4-3158. 

General Electric's Tube Dept. announces de- 
velopment of internal magnetic focus gun, 
which eliminates external focus coil and ion 
trap magnet on TV picture tubes. 

Industrial Devices Inc., Edgewater, N. J. an- 
nounces production of nylon-insulated test clips, 
which provide positive clip connection to all 
standard phone-tip test prods. 

Ward Products Corp., Cleveland, Ohio, an- 
nounces production of new Diplexer making 
possible only one lead-in for separate uhf and 
vhf antennas. Unit is designated Model DX-1. 

Polarad Electronics Corp., Brooklyn, N. Y., an- 
nounces production of Model PT-110, regulated 
D.C. power unit designed to meet needs of TV 
equipment and other apparatus. 

Shallcross Mfg. Co., Collingdale, Pa., announces 
production of new "G" type precision resistors 
utilizing heat-resistant properties of fiberglass 
insulated wire to increase wattage ratings 5 to 
10 times over those of commercial precision 
wirewounds of same dimensions. Unit is termed 
Type G-196E. 

Television Transmitter Div., Allen B. DuMont 
Labs., Clifton, N. J., announces production of 
new two-bay, 24 wave length sections, slot-type 
uhf transmitting antenna termed Type 5327-A. 

Radio Tube Div., Sylvania Electric Products 
Inc., Emporium, Pa., announces production of 
miniature cathode type high voltage wave rec- 
tifier Type 6V3. 

Broadcasting • Telecasting 




Case of the Missing Manholes 

Remember what a washboard Maple 
Avenue was and how last fall our 
Street Department did such a good 
job in resurfacing it? 

Well, yesterday, Maple Avenue 
again was the scene of a lot of activ- 
ity. The whole town turned out to see 
the boys go up and down the street 
with a mine detector they borrowed 
from the National Guard. 

Why a mine detector? Very simple. 
The Street Dept. had gone ahead and 
resurfaced Maple Avenue so smoothly, 
so thoroughly, that they covered up 
4 of the manholes! (Only two still 
missing as of this a.m.) 

From where I sit, there's always a 
danger of overdoing a "good thing." 
Take those well-intentioned people who 
insist their way of looking at things 
is the only way. Whether it's a choice 
of a breed of hog, say, a Hampshire 
or a Poland China, or a choice of a 
beverage, say, beer or buttermilk, I'll 
listen to all the arguments, but I still 
want a "smooth road" in making up 
my own mind! 



Copyright, 1953, United States Brewers Foundation 



April 6, 1953 ® Page 107 






mm 




► FAMILY WEEK programs offered by The 
Upper Room Radio Parish next month (May 
3-10) will mark the eighth year the Methodist 
Church-supported organization has offered 
public service programs for this period. The 
Upper Room produces transcriptions for 
special occasions. The programs are on an 
interdenominational basis, and are broadcast 
by stations all over the U.S. 



MUTUAL congratulations are exchanged by 
(I to r) William S. Stanley, president of Remil- 
lard-Dandini Co. (clay brick manufacturers); 
Floyd Farr, vice-president and general man- 



ager KEEN San Jose, Calif., and Eugene K. 
Sturgis, secretary of Remillard-Dandini, on 
consumer response to the brick firm's nightly 
Memories in Music, now in its fifth year. 



► WGY Schenectady's 31st anniversary cele- 
bration was marked by a contest in which 
31 contestants received prize baskets contain- 
ing food and drug products advertised over the 
station for explaining why they liked their 
favorite programs. Contests, titled "T 'N T" 
and conducted by staff announcers Howard 
Tupper and Tony Carvell, drew entries from 
over 249 communities within WGY's coverage 
area, station reported. Products of both spot 
and network advertisers were included in prize 
baskets, totalling 55 drug and toilet articles 
and 33 food items. 



► WOW Omaha marked its 30th year on the 
air last Monday. Owned by Meredith Pub- 
lishing Co. and headed by Frank P. Fogarty, 
WOW claims many firsts, among them: First 
station to establish contact with an airplane 
in flight (in 1924) and first to establish a per- 
manent remote control system for more than 
50 miles. On 590 kc with 50 kw, WOW employs 
a staff of 122. 



► PAUL E. LUCAS, WTIC Hartford's assist- 
ant program manager, observed his 25th year 
with the station last Thursday. He joined 
WTIC as an announcer, serving subsequently 
as chief announcer, producer and production 
manager, and in 1946 assumed his present post. 
Mr. Lucas is an author, actor and producer of 
radio serials and dramatic productions, some of 
which have appeared nationally on network 
radio. 




DALY FORD CO.'s fifth year of advertising on 
WCAU-TV Philadelphia was celebrated at a 
luncheon attended by (I to r): Martin Goldman, 
executive vice president, Aitken-Kynett, Daly 
agency; Merlin Janes, John F. Daly Co.; Don- 



ald W. Thornburgh, WCAU-AM-FM-TV presi- 
dent-general manager; William Brazer, Daly, 
and Paul Phillips, Aitken-Kynett radio-TV di- 
rector. Daly sponsors News and Sports with 
Jack Whitaker, 11-11:15 p.m. Sunday. 



► SPONSORS, listeners and show business per- 
sonalities sent gifts and congratulatory wires to 
Clint Buehlman, Buffalo's 21 -year "wakeup 
man," as he marked his 10th year at WBEN 
last Monday. Mr. Buehlman broadcasts in- 
formation on time, weather, road conditions, 
school closing and musical favorites daily at 
6:10 a.m. 



► TOM CARNEGIE, sports editor, WIRE 
Indianapolis, has marked his eighth year at the 
station. Retiring president of the Indianap- 
olis Mercator Club, he has been named to its 
board of directors. 



is Chief Engineer Gordon Holden. He has been 
with the station 12 years. 



► WDZ DECATUR, 111., sent cakes to local 
advertisers March 17 with an invitation for 
them to join the station in celebrating its 32d 
birthday. Oldest in years of service with WDZ 



► HAL SIMONDS is celebrating his 31st year 
with WFIL Philadelphia. Mr. Simonds, local 
radio sales manager, began with the WFIL 
forerunner, WFI, in 1922. Some other WFIL 



GATES 



THESE OFFICES 
TO SERVE YOU 



QUINCY, ILL 


. . TEL. 8202 


HOUSTON, TEXAS . 


TEL. ATWOOD 8536 


WASHINGTON, D. C. . 


. TEL. METROPOLITAN 8-0522 


MONTREAL, QUE. . . 


.... TEL. ATLANTIC 9441 


NEW YORK CITY . . 


. . TEL. MURRAY HILL 9-0200 . 




CENTENNIAL BROADCAST tape used by 
KMOX St. Louis in airing a special program in 
honor of Washington U.'s 100th anniversary is 
admired by Gene Wilkey (r), general manager 
of KMOX, and Dr. Arthur H. Compton, univer- 
sity chancellor. 



Page 108 • April 6, 1953 



Broadcasting • Telecasting 



New Convertible features 335 h.p. V-8 engine, a removable top, adjustable steering wheel, and built-in hydraulic jacks. 




£ J 

Streamlined hard-top has doors that curve up into roof, making it 
easier to enter and leave. Note how bumper circles car completely. 




American -designed, this new model was hand-crafted in Italy. 
Chrome-plated wire wheels add style, help cool brakes and tires. 



How'd you like 
to drive one of these? 

Auto-makers test experimental models today be- 
fore putting their insignia on your car of tomorrow! 

Sooner than you think, the car you drive may have the sleek 
look of tomorrow you see here! 

To speed the day, auto-makers build dozens of experi- 
mental cars. They test, measure, add improvements. 

And when tomorrow's production model rolls off the line, 
proudly wearing the maker's insignia, it will be handsome, 
efficient, right for your motoring needs. 

Because the automobile manufacturer — like the maker 
of bobby pins, breakfast food or toasters — knows that if his 
brand name doesn't satisfy you, some other trademark will! 
So whenever you shop, name your brand— and better your 
brand of living ! 

BRAND NAMES FOUNDATION 

INCORPORATED 

A Non-Profit Educational Foundation, 37 West 57 St., N. Y. 19, N. Y. 




Exact Scale Model enables designers and engineers to coordinate 
mechanical needs, exterior style and interior comfort. 



Broadcasting 



Telecasting 



April 6, 1953 • Page SQ9 



MILESTONES 



staff members with long service: Jack Shantz, 
enginering supervisor, 26 years; Max E. Solo- 
mon, television salesman, 21 years; Roger W. 
Clipp, general manager, 18 years, and L. E. 
Littlejohn, chief maintenance engineer, 17 years. 




TWO MILLION mark in sales at KWK St. 
Louis is passed by Walter (Bud) Averill (I), 
account executive, who wins the station's 
football-theme contest and gets a trophy from 
V. E. Carmichael, station vice president and 
commercial manager. Mr. Averill, who joined 
the sales staff in 1939, reached the $1 million 
billing mark in August T948 and the $2 mil- 
lion point in November 1952. 



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TOWER 
ERECTION 




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from coast to coast . . . have satisfied 
customers everywhere who vouch for 
their enviable record of dependability 
and quality workmanship. Save money, 
time, and headaches by INSISTING that 
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FREE brochure gladly sent on request 
Write todayl 



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Competent installation and erection 
or all types towers and antennas 



PERSONNEL RELATIONS 



60 Producers of TV Films 
Sign Contracts With SAG 

MORE than 60 producers of TV film commer- 
cials have signed Screen Actors Guild con- 
tracts in the four weeks since an agreement 
was negotiated ending a three month strike 
of actors in video filmed spots. 

John Dales Jr., SAG national executive sec- 
retary, in making the announcement, also re- 
vealed that nearly a score of national advertising 
agencies also have signed letters of adherence 
to the contract. 

Among producers signing the contract are 
American Film Producers, Leonard Anderson, 
Artist Management Assoc., Baldwin, Bowers & 
Strachan Inc., Barry & Enright Productions, 
Franklin Bruck Adv. Corp., Clayton W. Cousens 
Productions, Thomas Craven Film Corp., Sha- 
mus Culhane Productions, Dowd, Redfield & 
Johnstone Inc., Elliot, Unger & Elliott Inc., 
Film Creations Inc., Gray-O'Reilly; Lalley & Love 
Inc., Maxon Inc., Prockter Television Enterpris- 
es, Quality Bakers of America, Sarra Inc., Fletch- 
er Smith Studios Inc., Sound Masters, Weintraub 
& Co., Winev Television Productions, all New 
York. 

Chicago producers are Atlas Film Corp., Chi- 
cago Film Studios, Francisco Films, Galbreath 
Picture Productions Inc., Kling Film Enterprises, 
Telefilm Productions, Vogue-Wright Studios Inc., 
Wilding Picture Productions and Sarra Inc. 

Los Angeles area firms include Arrow Pro- 
ductions, Bernard of Hollywood Film Produc- 
tions, Theodore Bliss Productions, Cascade Pic- 
tures of Calif., Jack Denove Productions, Dud- 
ley Television Corp., Five Star Productions, 
George Fox Corp., Hurrell Productions, Tom 
Kelley Productions, Lou Lilly Productions, Mer- 
cury International Pictures, New World Pro- 
ductions, J. J. Parker Productions, Ray Patin 
Productions, Pickwick Pictures, Quality Pictures 
Co., Roland Reed Enterprises, Roland Reed Pro- 
ductions, Roland Reed TV Productions, Screen 
Classic Production, Al Simon Productions, Song 
Ads Inc., Swift-Chaplin Productions, Telefilm 
Inc., Tempkin-Plummer Associates, TV Ads Inc., 
TV Spots Inc., Video Pictures Inc., V.I.P. Inc., 
Norman Wright Productions, Dean Simmons 
Adv. Agency, Ozzie Glover and Elizabeth Raines. 
De Frenes Co., Philadelphia, also has signed 
the contract. 

Among agencies agreeing to have filmed com- 
mercials for their clients made only by producers 
who have signed guild contracts are J. Walter 
Thompson Co., Young & Rubicam, BBDO, Comp- 
ton Adv., Ruthrauff & Ryan, Biow Co., Ted 
Bates & Co., William Esty Co., McCann-Erick- 
son, Sullivan, Stauffer, Colwell & Bayles, J. M. 
Mathes Inc., Cecil & Presbrey, Franklin Bruck 
Adv. Corp., W. B. Ross & Assoc., Ben Sackheim 
Inc., Gray Adv. Agency, Al Paul Lefton Co., T. 
Robley Louttit Inc. 



NLRB Election at Don Lee 

FILM editors, cutters, their assistants and 
helpers of General Teleradio Inc.'s Don Lee 
Div. within 30 days of March 24 will vote for 
or against local 776 of the Alliance of Theat- 
rical Stage Employes, the National Labor Re- 
lations Board has reported. 



NLRB Decision Due 
In CPN-PG Dispute 

NLRB'S DECISION on the dispute between 
Columbia Pacific Network sales promotion and 
publicity units and Publicists Guild over a peti- 
tition to de-certify PG is expected early in May. 
The contested hearing was held March 26 in 
Los Angeles. 

Controversy involves a petition filed March 
3 by a member of CPN sales promotion depart- 
ment, requesting de-certification of PG, and 
that filed the following day by PG asking that 
sales promotion and publicity departments be 
certified as one bargaining unit. CPN cur- 
rently has two contracts with PG covering the 
two groups as separate bargaining units. 

NLRB will decide in favor of PG or will 
order an election within sales promotion to de- 
termine if the group wants to affiliate with 
Publicists Guild. 



Hearings Set Friday 
For Writers Dispute 

WITH the National Labor Relations Board 
in Washington having ordered further hearing 
involving Desilu Productions in the Television 
Writers of America jurisdictional dispute with 
Screen Writers Guild and the Authors League 
of America, Norman Greer, regional hearing 
officer in Los Angeles, has set the re-opened 
sessions to start next Friday (April 10). 

SWG and ALA had contended in their peti- 
tion to the board that Jess Oppenheimer, TWA 
vice-president, in addition to being one of that 
union's founders, organizers and principal of- 
ficers, was and is a top executive of Desilu Pro- 
ductions with almost complete authority to hire 
and fire key personnel, including writers. 

Because of that policy-making power and 
financial interest in Desilu, his interest in the 
TV film company and TWA are "completely 
incompatible," the petition points out. Under 
such circumstances, according to the two oppos- 
ing unions, the Desilu interest would be rep- 
resented by Mr. Oppenheimer on both sides of 
the bargaining table. 

SWG consequently asked that TWA be de- 
nied a place on the ballot in any election held 
for jurisdiction of writers employed by Desilu. 

In re-opening the case, NLRB has made it 
clear that concentration will be upon activities 
of Mr. Oppenheimer, not only in the organiza- 
tion and formation of TWA, but in his "solic- 
itation of memberships and authorization cards" 
for the new union "among the employes of 
Desilu, and his present and former status as an 
officer and director of TWA." 



Author Schedule 
New York TV Panel 

TELEVISION writers group of the Authors 
League of America will conduct panel discus- 
sions on the general subject "Television 
Trends — Live and Film" at a meeting in New 
York April 15. 

Open to members of the Authors League 
and, by invitation, to persons in the TV in- 
dustry, the meeting will include a discussion 
on "Business Aspects of Television Trends" 
and another on "Creative Aspects of Tele- 
vision Trends." 

The business panel will consist of Lewis 
Titterton, vice president and director of radio 
and TV production of Compton Adv., New 
York, moderator; Merritt Coleman, CBS-TV 
director of business affairs; Jerry Leichter, 
editor of Ross Reports on Television, and 
Marion Parsonnet, president of Parsonnet Pro- 
ductions. 

Exploring creative aspects of TV trends 
will be Frank Schaffner, director of Studio One, 
moderator; Fred Coe, NBC executive producer 
of Television Playhouse; Don Ettlinger, tele- 
vision writer, and Kendall Foster, vice presi- 
dent and television director of William Esty 
Co., New York. 



Deadline to Pick Spokesmen 

STUDIO and transmitter engineers, operations 
supervisors and the radio transmitter super- 
visor at KPHO-AM-TV Phoenix, operated by 
Meredith Engineering Co., have 30 days after 
March 20 to hold an election on whether they 
wish Alliance of Theatrical Stage Employes 
or the Electrical Workers to represent them in 
collective bargaining. They also may decline 
either union. Direction of election was by the 
National Labor Relations Board. 



Page 110 • April 6, 1953 



Broadcasting • Telecasting 



FOR THE RECORD 



State of California 
Radio & Television 
1950 Census of Housing 

(See story in FACTS & FIGURES) 



Area 



.K a. 
o o 
i-o- 



RADIO 



i °- 

O £ 



With Radio 



1950 



_o 
E 



The State 

S.M.A. 

Fresno 276,515 78,485 75,020 
Los Angeles 4,367,911 1,423,955 1,390,820 
Sacramento 277,140 81,830 79,230 
San Bernardino 281,642 83,895 80,485 
San Diego 556,808 166,430 162,370 
San Francisco- 
Oakland 2,240,767 694,525 
San Jose 290,547 84,740 
Stockton 200,750 57,085 

URBANIZED AREAS 

Fresno 130,592 39,615 

Los Angeles 3,996,946 1,311,555 1 

Sacramento 211,777 
San Bernardino 135,770 

San Diego 432,974 
San Francisco- 
Oakland 
San Jose 
Stockton 



2,022,078 
176,473 
112,834 

URBAN PLACES (10,000 



Hills 



Alameda 

Albany 

Alhambra 

Alisal (uninc.) 

Anaheim 

Antioch 

Arcadia 

Azusa 

Bakersfield 

Bell 

Berkeley 
Beverly 
Brawley 
Burbank 
Burlingame 
Chico 

Chula Vista 

Col ton 

Compton 

Corona 

Coronado 

Costa Mesa 
(uninc.) 

Culver City 

Daly City 

East Bakers- 
field (uninc.) 

El Centro 

El Cerrito 

Eureka 

Fresno 

Fullerton 

Gardena 

Glen dale 

Hanford 

Hawthorne 

Hayward 

Hermosa Beach 

Huntington Park 

Inglewood 

La Mesa 

Lodi 

Long Beach 
Los Angeles 
Lynwood 
Madera 
Manhattan 

Beach 
Maywood 
Menlo Park 
Merced 
Modesto 
Monrovia 
Montebello 
Monterey 
Monterey Park 
Napa 

National City 

Newport Beach 

Oakland 

Oceanside 

Oildale (uninc.) 

Ontario 

Orange 

Oxnard 

Palo Alto 

Pasadena 

Petaluma 

Piedmont 

Pittsburg 

Pomona 

Redding 

Redlands 

Redondo Beach 

Redwood City 

Richmond 

Riverside 

Sacramento 

Salinas 

San Bernardino 
San Bruno 
San 

Buenaventura 
San Carlos 
San Diego 



64,430 
17,590 
51,359 
16,714 
14,556 
11,051 
23,066 
11,042 
34,784 
15,430 
113,805 
29,032 
11,922 
78,577 
19,886 
12,272 
15,927 
14,465 
47,991 
10,223 
12,700 

11,844 
19,720 
15,191 

38,177 
12,590 
18,011 
23,058 
91,669 
13,958 
14,405 
95,702 
10,028 
16,316 
14,272 
11,826 
29,450 
46,185 
10,946 
13,798 
250,767 
1,970,358 
25,823 
10,497 

17,330 
13,292 
13,587 
15,278 
17,389 
20,186 
21,735 
16,205 
20,395 
13,579 
21,199 
12,120 

384,575 
12,881 
16,615 
22,872 
10,027 
21,567 
25,475 

104,577 
10,315 
10,132 
12,763 
35,405 
10,256 
18,429 
25,226 
25,544 
99,545 
46,764 

137,572 
13,917 
63,058 
12,478 

16,534 
14,371 
334,387 



65,320 
41,425 
130,975 

637,115 
53,250 
32,720 

or more) 

19,905 
5,455 

17,500 
4,905 
4,735 
3,210 
7,655 
3,050 

10,740 
5,255 

36,390 

10,485 
3,055 

24,900 
6,635 
4,080 
5,125 
4,150 

13,985 
3,060 
3,885 

3,750 
6,210 
4,705 

10,860 
3,535 
5,555 
7,155 

28,325 
4,635 
4,285 

33,970 
2,940 
4,885 
4,370 
4,125 

11,365 

15,325 
3,715 
4,600 

90,110 
658,055 
7,700 
2,945 

5,680 
4,680 
3,425 
4,580 
6,085 
6,755 
6,695 
4,910 
6,650 
4,570 
6,415 
4,390 
127,325 
4,175 
5,260 
7,290 
3,410 
5,780 
8,380 
35,835 
3,575 
3,065 
3,770 
11,505 
3,410 
5,985 
7,825 
7,800 
28,180 
14,670 
43,035 
4,245 
19,690 
3,760 

5,565 
4,240 
103,115 



95.6 
97.7 
96.8 
95.9 
97.6 



680,830 
82,865 
54,430 

38,455 
281,800 
63,270 
39,845 
128,455 

624,975 
52,205 
31,330 

19,695 
5,410 

17,310 
4,750 
4,640 
3,140 
7,520 
2,925 

10,580 
5,200 

35,885 

10,390 
2,715 

24,595 
6,595 
3,930 
5,070 
3,965 

13,725 
2,915 
3,820 

3,650 
6,120 
4,655 

10,005 
3,330 
5,470 
6,980 

27,625 
4,565 
4,205 

33,470 
2,745 
4,815 
4,320 
4,070 

11,075 

15,105 
3,635 
4,430 

88,285 
641 ,495 
7,635 
2,755 

5,600 
4,590 
3,395 
4,365 
5,910 
6,630 
6,590 
4,715 
6,505 
4,480 
6,270 
4,340 
124,745 
4,025 
5,130 
7,095 
3,335 
5,530 
8,290 
35,185 
3,530 
3,055 
3,685 
11,210 
3,295 
5,730 
7,620 
7,695 
27,785 
14,190 
41 ,955 
4,110 
19,075 
3,725 

5,480 
4,235 
101,190 



10,586,223 3,286,905 3,189,150 97.0 15.1 



0.6 
27.2 

1.5 
14.6 
10.7 



98.0 7.6 
97.8 6.9 
95.3 1.4 



97.1 
97.7 
96.9 
96.2 
98.1 

98.1 
98.0 
95.8 



98.9 
99.2 
98.9 
96.8 
98.0 
97.8 
98.2 
95.9 
98.5 
99.0 
98.6 
99.1 
88.9 
98.8 
99.4 
96.3 
98.9 
95.5 
98.1 
95.3 
98.3 



0.5 
27.2 

1.4 
12.8 
10.9 

7.9 
7.2 
1.2 



9.5 

8.3 
27.0 

1.2 
24.7 

1.9 
29.2 
34.8 

0.6 
37.9 

6.4 
27.5 

1.5 
33.1 

8.5 

0.7 
10.9 
17.3 
42.5 
26.1 

8.8 



97.3 33.0 
98.6 37.4 
98.9 10.3 



92.1 
94.2 
98.5 
97.6 
97.5 
98.5 
98.1 
98.5 
93.4 
98.6 
98.9 
98.7 
97.4 
98.6 
97.8 
96.3 
98.0 
97.5 
99.2 
93.5 

98.6 

98.1 

99.1 

95.3 

97.1 

98.1 

98.4 

96.0 

97.8 

98.0 

97.7 

98.9 

98.0 

96.4 

97.5 

97.3 

97.8 

95.7 

98.9 

98.2 

98.7 

99.7 

97.7 

97.4 

96.6 

95.7 

97.4 

98.7 

98.6 

96.7 

97.5 

96.8 

96.9 

99.1 

98.5 
99.9 
98.1 



2.0 

12.5 
0.6 
0.5 
26.4 
37.9 
24.0 
0.3 
39.7 
15.2 
25.3 
25.8 
35.4 
10.7 

I. 1 
26.5 
23.7 
43.2 

1.0 

28.6 
34.5 
13.0 

0.8 

1.7 
21.4 
40.1 

1.9 
33.4 

5.6 

9.9 
27.8 

7.8 
11.3 

1.2 
25.5 
23.0 
17.3 

7.7 
19.3 

1.8 

9.9 

0.9 
28.8 

0.7 
15.6 
32.1 

9.8 
12.0 
19.0 

1.5 

0.9 
10.2 

9.7 

17.8 
10.3 

II. 1 







RADIO 










With Radio 










1950 




Area 


Total 
?opulatioi 


Dwellings 
reporting 


Number 


Per Cent 


Per Cent 
TV 



San 
San 
San 
San 
San 



Fernando 
Francisco 
Gabriel 
Jose 
Leandro 
San Luis Obispo 
San Marino 
San Mateo 
San Pablo 
San Rafael 
Santa Ana 
Santa Barbara 
Santa Clara 
Santa Cruz 
Santa Maria 
Santa Monica 
Santa Paula 
Santa Rosa 
Seaside (uninc.) 
South Bakers- 
field (uninc.) 
South Gate 
South Pasadena 
South San 
Francisco 
Stockton 
Torrance 
Tulare 
Vallejo 
Visalia 
Watsonville 
Whittier 

COUNTIES 



12,922 
775,357 
20,343 
95,280 
27,542 
14,180 
11,230 
41,782 
14,476 
13,848 
45,533 
44,913 
11,702 
21,970 
10,440 
71,595 
1 1 ,049 
17,902 
10,226 

12,120 
51,116 
16,935 

19,351 
70,853 
22,241 
12,445 
26,038 
11,749 
11,572 
23,820 



Alameda 
Alpine 
Amador 
Butte 

Calaveras 
Colusa 
Contra Costa 
Del Norte 
El Dorado 
Fresno 
Glenn 
Humboldt 
Imperial 
Inyc 
Kern 
Kings 
Lake 
Lassen 
Los Angeles 
Madera 
Marin 
Mariposa 
Mendocino 
Merced 
Modoc 
Mono 
Monterey 
Napa 
Nevada 
Orange 
Placer 
Plumas 
Riverside 
Sacramento 
San Benito 
San Bernardino 
San Diego 
San Francisco 
San Joaquin 
San Luis Obispo 
San Mateo 
Santa Barbara 
Santa Clara 
Santa Cruz 
Shasta 
Sierra 
Siskiyou 
Solano 
Sonoma 
Stanislaus 
Sutter 
Tehama 
Trinity 
Tulare 
Tuolumme 
Ventura 
Yolo 
Yuba 



740,315 
241 
9,151 
64,930 
9,902 
11,651 
298,984 
8,078 
16,207 
276,515 
15,448 
69,241 
62,975 
1 1 ,658 
228,309 
46,768 
11,481 
18,474 
4,151,687 
36,964 
85,619 
5,145 
40,854 
69,780 
9,678 
2,115 
130,498 
46,603 
19,888 
216,224 
41,649 
13,519 
170,046 
277,140 
14,370 
281,642 
555,808 
775,357 
200,750 
51,417 
235,659 
98,220 
290,547 
66,534 
36,413 
2,410 
30,733 
104,833 
103,405 
127,231 
26,239 
19,276 
5,087 
149,264 
12,584 
114,647 
40,640 
24,420 



3,820 
251,215 
6,120 

29,515 
8,435 
4,770 
3,445 

12,790 
4,205 
4,405 

14,905 

14,980 
3,250 
8,300 
3,325 

25,625 
3,175 
6,350 
3,015 

3,465 
16,200 
6,190 

5,580 
20,515 
6,700 
3,705 
7,975 
3,720 
3,840 
8,095 



235,560 
70 
2,795 
20,850 
3,220 
3,460 
82,340 
2,455 
5,270 
78,485 
4,630 
20,910 
16,010 
3,620 
64,180 
12,850 
3,935 
5,465 
1,355,965 
10,135 
24,915 

I, 595 
11,735 
19,230 

2,875 
695 
36,355 
12,500 

6,490 
67,990 
11,940 

4,200 
51,610 
81,830 

4,175 
83,895 
166,430 
251,215 
57,085 
16,420 
70,275 
30,235 
84,740 
23,025 
11,185 
865 

9,685 
30,220 
32,315 
37,120 

7,750 

6,125 

1,755 
41,875 

4,035 
31,630 

II, 765 
6,910 



3,710 
244,795 
6,015 

28.965 
8,325 
4,625 
3,435 

12,670 
4,085 
4,350 

14,635 

14,555 
3,200 
7,990 
3,225 

25,020 
3,010 
6,250 
2,925 

3,350 
16,005 
6,110 

5,495 
19,835 
6,515 
3,565 
7,845 
3,665 
3,590 
7,995 



231,380 
65 

2,625 
19,790 

2,960 

3,295 
80,960 

2,255 

4,945 
75,020 

4,410 
19,740 
14,325 

3,280 
60,110 
12,020 

3,700 

5,235 
,324,465 

9,345 
24,595 

I, 465 
10,980 
18,050 

2,640 
630 
34,825 
12,125 

6,110 
66,355 
11,340 

3,830 
48,610 
79,230 

3,915 
80,485 
162,370 
244,795 
54,430 
15,695 
69,500 
29,150 
82,865 
22,115 
10,545 
720 

9,080 
29,600 
31,390 
35,570 

7,340 

5,750 

1,565 
39,690 

3,745 
30,480 

II, 075 
6,570 



97.1 
97.4 
98.3 
98.1 
98.7 
97.0 
99.7 
99.1 
97.1 
98.8 
98.2 
97.2 
98.5 
96.3 
97.0 
97.4 
94.8 
98.4 
97.0 

96.7 
98.8 
98.7 

98.5 
96.7 
97.2 
96.2 
98.4 
98.5 
93.5 
98.8 



98.2 

92.9 

93.9 

94.9 

91.9 

95.2 

98.3 

91.9 

93.8 

95.6 

95.2 

94.4 

89.5 

90.6 

93.7 

93.5 

94.0 

95.8 

97.7 

92.2 

98.7 

91.8 

93.6 

93.9 

91.8 

90.6 

95.8 

97.0 

94.1 

97.6 

95.0 

91.2 

94.2 

96.8 

93.8 

95.9 

97.6 

97.4 

95.3 

95.6 

98.9 

96.4 

97.8 

96.0 

94.3 

83.2 

93.8 

97.9 

97.1 

95.8 

94.7 

93.9 

89.2 

94.6 

92.8 

96.4 

94.1 

95.1 



State of New Jersey 
Radio & Television 
1950 Census of Housing 

(See story in FACTS & FIGURES) 



25.5 
6.1 

33.7 
6.9 

11.8 
0.5 

33.1 

12.3 

11.8 
6.4 

26.5 
5.4 
8.5 
0.8 
0.2 

21.1 
9.5 
3.0 
1.3 

1.4 
41.8 
19.1 

8.6 
1.3 

33.6 
1.4 
6.4 
0.9 
0.3 

25.0 



8.5 

0.4 
0.6 
1.2 
0.4 
7.6 
1.2 
1.2 
0.6 
1.0 
0.4 
0.6 
0.3 
2.0 
0.6 
1.0 
0.2 

27.2 
0.5 
6.3 
0.5 
0.5 
0.8 
0.3 
2.2 
1.2 
4.9 
1.0 

27.0 
2.2 
0.7 

14.1 
1.5 
0.7 

14.6 

10.7 
6.1 
1.2 
0.6 

10.9 
3.7 
6.9 
0.7 
0.6 
0.6 
0.3 
6.7 
3.3 
1.5 
0.8 
0.9 

0.8 
0.4 
14.5 
1.0 
0.6 



Area 







RADIO 








With Radio 








1950 


Area 


Total 

Populatioi 


Dwellings 
reporting 


Mumber 


Per Cent 



a q. 

O O 

i- a. 



RADIO 



c; ~ 
"3 o 
a £ 



With Radio 



1950 



E 



New York- 
Northeastern 
New Jersey 

(N. J. portion) 

Trenton 

URBANIZED 
AREAS 

Atlantic City 

Trenton 



The State 4,835,329 1,357,275 1,334,125 98.3 37.3 
S.M.A. 

Atlantic City 132,399 39,470 38,530 97.6 15.2 



3,356,051 
229,781 



105,083 
189,321 



947,535 
58,705 



934,375 
57,555 



URBAN PLACES (10,000 



Asbury Park 

Atlantic City 

Bayonne 

Belleville 

Bergenfield 

Bloomfield 

Bridgeton 

Burlington 

Camden 

Carteret 

Cliff side Park 

Clifton 

Collingswood 

Dover 

Dumont 

East Orange 

East Paterson 

Elizabeth 

Englewood 

Fair Lawn 

Fort Lee 

Garfield 

Gloucester City 

Hackensack 

Haddonfield 

Harrison 

Hawthorne 

Hoboken 

Irvington 

Jersey City 

Kearney 

Linden 

Lodi 

Long Branch 

Madison 

Millville 

Montclair 

Morristown 

Newark 



17,094 
61 ,657 
77,203 
32,019 
17,647 
49,307 
18,378 
12,051 

124,555 
13,030 
17,116 
64,511 
15,800 
11,174 
13,013 
79,340 
15,386 

112,817 
23,145 
23,885 
11,648 
27,550 
14,357 
29,219 
10,495 
13,490 
14,816 
50,676 
59,201 

299,017 
39,952 
30,644 
15,392 
23,090 
10,417 
16,041 
43,927 
17,124 

438,776 



32,000 
48,755 

or more) 
4,955 
18,820 
20,840 
8,795 
5,045 
14,350 
5,335 
3,135 
34,375 
3,510 
5,205 
19,085 
4,775 
3,205 
3,690 
24,300 
4,355 
31.020 
6,675 
7,060 
3,445 
8,040 
3,875 
8,315 
3,275 
3,630 
4,600 
14,785 
18,175 
83,765 
11,110 
8,225 
4,270 
6,615 
2,760 
4,985 
12,450 
4,880 
120,660 



31,470 
47,935 



4,830 
18,495 
20,590 
8,690 
5,010 
14,240 
5,150 
3,045 
33,515 
3,415 
5,175 
18,935 
4.755 
3,160 
3,680 
24,100 
4,310 
30,540 
6,635 
7,025 
3,400 
7,915 
3,815 
8,225 
3,235 
3,555 
4,555 
14,555 
18,045 
82,665 
11,010 
8,170 
4,215 
6,530 
2,720 
4,840 
12,315 
4,820 
118,025 



98.6 
98.0 



98.3 
98.3 

97.5 
98.3 
98.8 
98.8 
99.3 
99.2 
96.5 
97.1 
97.5 
97.3 
99.4 
99.2 
99.6 
98.6 
99.7 
99.2 
99.0 
98.5 
99.4 
99.5 
98.7 
98.4 
98.5 
98.9 
98.8 
97.9 
99.0 
98.4 
99.3 
98.7 
99.1 
99.3 
98.7 
98.7 
98.6 
97.1 
98.9 
98.8 
97.8 



Still Going 



39.7 
27.8 



12.6 
28.8 

28.0 
7.7 
44.4 
50.8 
46.0 
43.4 
33.5 
35.6 
39.0 
39.9 
42.0 
47.4 
39.7 
41.0 
47.4 
32.8 
59.2 
40.4 
34.7 
54.8 
43.1 
43.2 
48.8 
40.0 
39.2 
46.4 
45.6 
33.6 
42.3 
37.7 
45.1 
52.9 
51.7 
40.7 
29.8 
37.4 
28.2 
34.1 
35.2 




A coffee account, using KGW, in- 
creased sales in this area 42 per cent. 
FOR SALES RESULTS USE KGW 

Economical and efficient medium for 
covering the mass market. 




Broadcasting 



Telecasting 



on the efficient 620 frequency 
PORTLAND, OREGON 

REPRESENTED NATIONALLY BY 
EDWARD PETRY, INC. 
AFFILIATED WITH NBC 

April 6, 1953 • Page 111 



Area 



S a 
o o 
h- a. 



RADIO 


Dwellings 
reporting 


With Radio 


1950 


Number 


Per Cent 



New Brunswick 

North Arlington 

North Plainfield 

Nutley 

Orange 

Passaic 

Paterson 

Perth Amboy 

Phillipsburg 

Plainfield 

Pleasantville 

Princeton 

Rahway 

Red Bank 

Ridgefield Park 

Ridgewood 

Resells 

Roselle Park 

Rutherford 

Sayreville 

Somerville 

South Orange 

South River 

Summit 

Trenton 

Union City 

Verona 

Westfietd 

West New York 

West Orange 

Woodbury 

COUNTIES 



38,81 1 
15,970 
12,766 
26,992 
38,037 
57,702 

139,336 
41,330 
18,919 
42,366 
11,938 
12,230 
21,290 
12,743 
11,993 
17,481 
17,681 
11,537 
17,411 
10,338 
11,571 
15,230 
11,308 
17,929 

128,009 
55,537 
10,921 
21,243 
37,683 
28,605 
10,931 



10,415 
4,610 
3,670 
7,360 
10,680 
17,330 
41 ,945 
11,810 
5,420 
12,015 
3,530 
2,485 
6,050 
3,650 
3,635 
5,370 
5,085 
3,260 
5,375 
2,690 
3,425 
4,095 
3,020 
4,925 
31,940 
17,815 
2,950 
6,030 
1 1 ,860 
7,990 
3,375 



10,175 
4,600 
3,625 
7,330 
10,490 
16,815 
41 ,020 
11,515 
5,345 
11,815 
3,435 
2,465 
5,955 
3,610 
3,620 
5,335 
5,055 
3,220 
5,340 
2,650 
3,385 
4,080 
2,995 
4,885 
31,295 
17,525 
2,930 
5,980 
11,700 
7,905 
3,325 



97.7 
99.8 
98.8 
99.6 
98.2 
97.0 
97.8 
97.5 
98.6 
98.3 
97.3 
99.2 
98.4 
98.9 
99.6 
99.3 
99.4 
98.8 
99.3 
98.5 
98.8 
99.6 
99.2 
99.2 
98.0 
98.4 
99.3 
99.2 
98.7 
98.9 
98.5 



State of Tennessee 
Radio & Television 
1950 Census of Housing 

(See story in FACTS & FIGURES) 



The State 

S.M.A. 
Chattanooga 
Knoxville 
Memphis 
Nashville 



246,453 
337,105 
482,393 
321,758 

AREAS 
167,764 
148,166 
406,034 
258,887 

URBAN PLACES (10,000 



URBANIZED 
Chattanooga 
Knoxville 
Memphis 
Nashville 



Bristol 

Chattanooga 
Clark? vide 
Cleveland 
Columbia 
Dyersburg 
Elizabethton 
Jackson 
Johnson City 
Kingsport 
Knoxville 
Memphis 
Morristown 
Murfreesboro 
Nashville 
Oak Ridge 
(uninc) 

COUNTIES 
Anderson 
Bedford 
Benton 
Bledsoe 
Blount 
Bradley 
Campbell 
Cannon 
Carroll 



16,771 
131,041 
16,264 
12,605 
10,911 
10,885 
10,754 
30,207 
27,864 
19,571 
124,769 
396,000 
13,019 
13,052 
174,307 



68,575 
87,965 
132,225 
88,285 



48,445 
41,190 
114,660 
73,445 

or more) 
4,775 

37,755 
4,565 
3,540 
3,415 
3,410 
3,025 
9,290 
6,965 
5,360 

34,510 
112,090 
3,500 
3,855 

49,670 



65,095 
84,430 
122,500 
83,970 



46,325 
39,695 
107,325 
69,665 



4,565 
35,870 
4,230 
3,410 
3,195 
3,070 
2,940 
8,500 
6,610 
5,230 
33,140 
105,010 
3,330 
3,660 
46,355 



94.9 
96.0 
92.6 
95.1 



95.6 
96.4 
93.6 
94.9 



95.6 
95.0 
92.7 
96.3 
93.6 
90.0 
97.2 
91.5 
94.9 
97.6 
96.0 
93.7 
95.1 
94.9 
93.3 



30.3 
54.4 
35.4 
47.6 
33.0 
37.2 
35.9 
40.0 
13.0 
31.9 
13.2 
20.8 
45.7 
32.5 
37.1 
36.3 
41.8 
45.8 
36.4 
47.0 
32.2 
44.2 
44.5 
32.5 
24.2 
34.9 
36.6 
33.9 
38.8 
42.7 
34.9 



Area 



Atlantic 


132,399 


39,470 


38,530 


97.6 


15.2 


Bergen 


539,139 


1 55,920 


154,630 


99.2 


43.3 


Burlington 


135,910 


32,505 


31 ,640 


97.3 


37.5 


Camden 


300,743 


84,200 


82,645 


98.2 


42.7 


Cape May 


37,131 


11,170 


10,775 


96.5 


12.2 


Cumberland 


88,597 


25,355 


24,300 


95.8 


31.7 


Essex 


905,949 


253,610 


249,875 


98.5 


37.3 


Gloucester 


91,727 


25,800 


25,000 


96.9 


38.8 


Hudson 


647,437 


184,830 


182,390 


98.7 


38.8 


Hunterdon 


42,736 


12,435 


12,110 


97.4 


23.2 


Mercer 


229,781 


58,705 


57,555 


98.0 


27.8 


Middlesex 


264,872 


72,485 


71,005 


98.0 


40.7 


Monmouth 


225,327 


62,945 


61 ,760 


98.1 


37.6 


Morris , 


164,371 


43,620 


42,930 


98.4 


38.0 


Ocean 


56,622 


17,235 


16,730 


97.1 


24.1 


Passaic 


337,093 


100,275 


98,435 


98.2 


40.0 


Salem 


49,508 


14,335 


13,750 


95.9 


34.6 


Somerset 


99,052 


26,025 


25,535 


98.1 


31.7 


Sussex 


34,423 


9,815 


9,525 


97.0 


19.8 


Union 


398,138 


110,770 


109,575 


98.9 


43.1 


Warren 


54,374 


15,770 


15,430 


97.8 


14.7 







RADIO 










With Radio 






e 




1950 




Area 


ital 

ipulatioi 


sellings 
■porting 


umber 


>r Cent 


;r Cent 
TV 






a ■- 


Z 


a. 


a. 



3,291,718 864,130 804,540 93.1 2.1 



0.8 
0.8 
9.0 
0.7 



0.8 
0.8 
9.1 
0.7 



0.7 
0.7 

0.4 
1.0 
3.6 
0.8 
2.3 
1.1 
0.4 
0.8 
9.1 
0.4 
0.8 
0.8 



30,229 


7,810 


7,645 


97.9 


1.0 


59,407 


14,980 


14,380 


96.0 


0.8 


23,627 


6,720 


6,405 


95.3 


0.5 


11,495 


3,135 


2,880 


91.9 


0.2 


8,561 


1,880 


1,595 


84.8 


0.5 


54,691 


13,720 


13,130 


95.7 


0.7 


32,338 


8,290 


7,835 


94.5 


0.6 


34,369 


7,835 


7,065 


90.2 


0.6 


9,174 


2,490 


2,185 


87.8 


0.8 


26,553 


7,465 


6,990 


93.6 


1.5 



Carter 

Cheatham 

Chester 

Claiborne 

Clay 

Cache 

Coffee 

Crockett 

Cumberland 

Davidson 

Decatur 

De Kalb 

Dickson 

Dyer 

Fayette 

Fentress 

Franklin 

Gibson 

Giles 

Grainger 

Greene 

Grundy 

Hamblen 

Hamilton 

Hancock 

Hardeman 

Hardin 

Hawkins 

Haywood 

Henderson 

Henry 

Hickman 

Houston 

Humphreys 

Jackson 

Jefferson 

Johnson 

Knox 

Lake 

Lauderda le 

Lawrence 

Lewis 

( incoln 

Loudon 

McMinn 

McNairy 

Macon 

Madison 

Marion 

Marshall 

Maury 

Meigs 

Monroe 

Montgomery 

Moore 

Morgan 

Obion 

Overton 

Perry 

Pickett 

Polk 

Putnam 

Rhea 

Roane 

Robertson 

Rutherford 

Scott 

Sequatchie 

Sevier 

Shelby 

Smith 

Stewart 

Sullivan 

Sumner 

Tipton 

Trousdade 

Unicoi 

Union 

Von Buren 

Warren 

Washington 

Wayne 

Weakley 

Whi'e 

Williamson 

Wilson 



RADIO 



a o 

* 4> 

a s 



With Radio 



1950 



E 



42,432 

9,167 
11,149 
24,788 

8,701 
22,991 
23,049 
16,624 
18,877 
321,758 

9,442 
11,680 
18,805 
33,473 
27,535 
14,917 
25,431 
48,132 
26,961 
13,086 
41,048 
12,558 
23,976 
208,255 

9,116 
23,31 1 
16,908 
30,494 
26,212 
17,173 
23,828 
13,353 

5,318 
1 1 ,030 
12,348 
19,667 
12,278 
223,007 
11,655 
25,047 
28,818 

6,078 
25,624 
23,182 
32,024 
20,390 
13,599 
60,128 
20,520 
17,768 
40,368 

6,080 
24,513 
44,186 

3,948 
15,727 
29,056 
17,566 

6,462 

5 093 
14,074 
29,869 
16,041 
31,665 
27,024 
40,696 
17,362 

5,685 
23,375 
482,393 
14,098 

9,175 
95,063 
33,533 
29,782 

5,520 
15,886 

8,670 

3,985 
22,271 
59,971 
13,864 
27,962 
16,204 
24,307 
26,318 



10,370 
2,420 
2,885 
5,640 
1,990 
5,580 
6,105 
4,605 
4,455 

88,285 
2,520 
3,115 
5,280 
9,480 
6,185 
3,225 
6,320 

13,670 
7,230 
3,055 

10,420 
2,965 
6,175 

58,350 
2,070 
5,095 
4,390 
7,225 
6,205 
4,625 
6,960 
3,410 
1,300 
3,025 
3,105 
4,945 
2,865 

59,265 
2,980 
6,470 
7,215 
1,595 
6,840 
5,810 
8,265 
5,315 
3,690 

16,655 
5,000 
5,035 

11,225 
1,375 
5,870 

10,245 
1,005 
3,405 
8,525 
4,180 
1,685 
1,120 
3,230 
7,525 
4,040 
7,955 
7,325 

10,480 
4,000 
1,290 
5,590 
132,225 
3,935 
2,330 

24,350 
8,960 
7,335 
1,475 
3,830 
2,150 
875 
6,205 

15,075 
3,285 
8,325 
3,975 
6,230 
7,305 



9,750 
2,230 
2,675 
5,035 
1,770 
4,955 
5,650 
4,315 
3,775 

83,970 
2,305 
2,915 
4,975 
8,765 
5,090 
2,770 
5,965 

12,825 
6,785 
2,690 
9,850 
2,585 
5,890 

55,635 
1,725 
4,445 
3,945 
6,640 
5,265 
4,160 
6,340 
3,120 
1,185 
2,845 
2,865 
4,595 
2,580 

56,920 
2,515 
5,685 
6,750 
1,415 
6,590 
5,495 
7,755 
5,055 
3,435 

15,040 
4,480 
4,805 

10,420 
1,225 
5,385 
9,425 
930 
3,065 
7,960 
3,730 
1,560 
945 
2,825 
6,970 
3,685 
7,480 
6,700 
9,900 
3,525 
1,115 
5,240 
122,500 
3,690 
2,170 

23,350 
8,395 
6,440 
1,405 
3,525 
1,970 
760 
5,910 

14,095 
3,015 
7,805 
3,595 
5,765 
6,780 



94.0 
92.1 
92.7 
89.3 
88.9 
88.8 
92.5 
93.7 
84.7 
95.1 
91.5 
93.6 
94.2 
92.5 
82.3 
85.9 
94.4 
93.8 
93.8 
88.1 
94.5 
87.2 
95.4 
95.3 
83.3 
87.2 
89.9 
91.9 
84.9 
89.9 
91,1 
91.5 
91,2 
94.0 
92.3 
92.9 
90.1 
96.0 
84.4 
87.9 
93.6 
88.7 
96.3 
94.6 
93.8 
95.1 
93.1 
90.3 
89.6 
95.4 
92.8 
89.1 
91.7 
92.0 
92.5 
9O.0 
93.4 
89.2 
92.6 
84.4 
87.5 
92.6 
91.2 
94.0 
91.5 
94.5 
88.1 
86.4 
93.7 
92.6 
93.8 
93.1 
95.9 
93.7 
87.8 
95.3 
92.0 
91.6 
86.9 
95.2 
93.5 
91.8 
93.8 
90.4 
92.5 
92.8 



0.7 
1.9 
1.2 
0.4 

0.4 
0.4 
1.1 
1.5 
0.7 
0.8 
0.2 
1.3 
2.3 
2.4 
1.2 
0.6 
1.4 
0.5 
1.8 
0.6 
0.2 
1.0 
0.8 
0.7 
2.1 
0.8 
0.4 
2.2 
0.8 
0,3 
0.6 
1.6 
0.7 
1.0 
0.7 
0.6 
0.9 
1.3 
1.9 
0.7 
0.6 
0.7 
2.0 
0.8 
0.5 
0.5 
1.8 
0.1 
0.6 
0.8 
1.1 
0.5 
0.2 
0.5 
0.9 
1.5 
1.0 
0.3 

0.9 
0.9 
2.1 
0.3 
1.2 
1.6 
0.2 
0.8 
0.5 
9.0 
1.0 

0.6 
0.8 
3.8 
1.4 
0.3 
0.7 
0.6 
0.6 
0.9 
0.5 
1.1 
2.1 
0.4 
0.6 



CANADIAN TELEVISION ALLOCATION 
PLAN AS REVISED 

(See story, page 98) 



Notes: 

a) Offset Carrier Designators 

Boldface, zero offset from normal video carrier 
frequency. 

+ nominal video carrier frequency plus 10 kc. 
— nominal video carrier frequency minus 10 kc. 

b) This table includes channel assignments for only 
those areas within 250 miles of the Canada-United 
States border, and a few other areas where assign- 
ments must dovetail into the border areas. Where 
specific localities are not mentioned, or only vhf 
channels assigned, other assignments will be 
worked out to meet requirements as they develop. 

c) Numerical designation of television channels. 



ALBERTA 

City Channel No. 

Calgary 2+, 4, 10, 12, 17, 23,29, 35 

Edmonton 3, 5—, 11—, 13+ 

Grande Prairie 2 — 

Lacombe 8 

Lethbridge 7, 22+ 

Medicine Hat 6—, 15— 

Red Deer 6 

BRITISH COLUMBIA 



Chilliwack 


3, 42 


Cranbrook 


19+ 


Dawson Creek 


5 


Fernie 


24+ 


Kamloops 


4+, 16 


Kelowna 


13, 21 


Nanaimo 


48 


Nelson 


5, 17- 


New Westminster (see Vancouver) 


Penticton 


15 + 


Port Alberni 


19 


Prince George 


3 


Prince Rupert 


6+, 7 


Trail 


11, 14 


Vancouver-New Westminster 


2+, 8+, 10+, 


Vernon 


14+, 30, 36 


2, 27 


Victoria 


6, 40, 46 



MANITOBA 



Brandon 
Dauphin 
Flin Flon 

Portage la Prairie 
St. Boniface (see 
Winnipeg-St 



Winnipeg) 
Boniface 



5+, 9+, 11+, 21, 32 
8, 14+ 
3+ 
34 



4+, 6—, 
24 , 



7+, 13, 
30, 36+, 



18-, 
42- 



NEW BRUNSWICK 



Campbel I ton 

Edmundston 

Fredericton 

Moncton 

Newcastle 

Saint John 

St. Stephen 

Sackville 

Woodstock 



Amherst 

Antigonish 

Bridgewater 

Halifax 

Kentville 

New Glasgow 

Sydney 

Truro 

Windsor 

Yarmouth 



12, 

10+, 
9+ 



4+, 6-, 17- 
8+ 



20+ 
27- 
, 28 
16 
18 
23 
26- 
, 22 
36— 



NOVA SCOTIA 



41 + 
9, 34 
10, 43+ 

3, 5, 12+, 15, 21, 27, 37 
19— 
18— 

2+, 4, 6, 15+, 21 + 
31 
25 + 
13-, 14 



ONTARIO 



Bdrrie 

Belleville 

Brantford 

Brockville 

Chatham 

Cornwall 

Fort Frances 

Fort William (see Port Arthur) 

Guelph 

Hamilton 

Kenora 

Kingston 

Kitchener 

Kirkland Lake 

London 

Niagara Falls 
North Bay 
Oriliia 
Oshawa 
Ottawa-Hull 
Owen Sound 
Pembroke 
Peterborough 
Port Arthur-Fort William 
St. Catharines 
St. Thomas 
Sarnia 

Sault Ste. Marie 
Smiths Falls 
Stratford 
Sudbury 
Timmins 
Toronto 
Windsor 
Wingham 
Woodstock 



14 

39— 
16+ 
46- 
14— 
36 

5, 19- 
55 

13+, 51, 57, 68, 78 
9, 22- 
26—, 44— 
45+ 
9— 
10, 18— 
29+ 
10- 15 
3+, 30 
53- 
30-, 40+ 
8—, 26 
13-, 32 
22 

2, A—, 14, 20, 30+ 
49— 
24+ 
40 

2—, 12+, 22+ 
42 
27- 

5, 7, 17-, 23+ 
6 

6+, 9, 11+, 19-, 25 
9—, 32+, 38- 
36 
47 



4+, 9+, 11- 



PRINCE EDWARD ISLAND 

Charlottetown 
Summerside 

QUEBEC 

Amos 
Chicoutimi 
Drummondville 
Granby 

Hull (see Ottawa, Ont.) 

Jonquiere 

La Sarre 

Matane 

Montreal-Verdun 2, 6 — , 7 — , 10, 

New Carlisle 

Quebec 4, 5+, 9, 

Riviere du Loup 

Rimouski 

Roberval 

Rouyn 

St. Hyacinthe 

Ste. Anne de la Pocatiere 

Shawinigan Falls 

Sherbrooke 

Sorel 

Thetford Mines 



13+, 14+ 
11, 20 



2+, 12+,14 
19- 
25 

20 

13 

7, 23- 
12, 15+, 44 
2, 14- 
11+, 29, 39 
6, 30+ 
3—, 21- 
8, 17 
11 
50+ 
13, 33+ 
27 

42-, 48- 
17- 
31 + 



Page 112 • April 



6, 1953 



Broadcasting • Telecasting 



ACTIONS OF THE FCC 

March 26 through April 7 

Includes data on new stations, changes in existing stations, ownership changes, hearing 
cases, hearing calendar, new petitions, rules £ standards changes and routine roundup. 

Abbreviations: 



CP — construction permit. DA — directional an- 
tenna. ERP — effective radiated power. STL — 
studio-transmitter link, synch, amp. — synchro- 
nous amplifier, vhf — very high frequency, uhf — 
ultra high frequency, ant. — antenna, aur. — aural, 
vis. — visual, kw — kilowatts, w — watts, mc — 



megacycles. D— day. N— night. LS— local sun- 
set, mod. — modification, trans. — transmitter, 
unl. — unlimited hours, kc — kilocycles. SSA — 
special service authorization. STA — special tem- 
porary authorization. (FCC file and hearing 
docket numbers given in parentheses.) 



FCC Broadcast Station Authorizations 
as of Feb. 28, 1953* 





AM 


FM 


TV 


Licensed (all on air) 


2,392 


577 


101 


CPs on air 


17 


34 


46 


Total on air 


2,409 


611 


147 


CPs not on air 


132 


20 


221 


Total authorized 


2,541 


631 


368 


Applications in hearing 


167 


4 


61 


New station requests 


252 


8 


721 


Facilities change requests 


190 


41 


24 


Total applications pending 


993 


107 


815 


Licenses deleted in Feb. 











CPs deleted in Feb. 





1 






♦Does not include noncommercial educational 
FM and TV stations. 



• • • 



AM and FM Summary through April 1 











Appls. 


In 




On 






Pend- 


Hear 




Air 


Licensed 


CPs 


ing 


ing 


AM 


2,400 


2,396 


191 


252 


167 


FM 


611 


574 


37 


8 


4 



New TV Stations . . . 



Decisions 

Yuma, Ariz. — Valley Telecasting Co., granted 
vhf Ch. 11 (198-204 mc); ERP 29 kw visual, 14.5 
kw aural; antenna height above average terrain 
260 ft., above ground 300 ft. Estimated construc- 
tion cost $220,618, first year operating cost $260,- 
000, revenue $220,000. Post office address c/o Park 
Dunford, 4134 Bandini Rd., Los Angeles. Station 
location to be determined. Transmitter location 
U. S. Highway 80, approx. 7.5 mi. W. of Yuma. 
Geographic coordinates 32° 44' 42" N. Lat., 114" 
44' 19" W. Long. Transmitter DuMont, antenna 
RCA. Legal counsel Maurice R. Barnes, Wash- 
ington. Consulting engineer John H. Mullaney, 
Washington. Principals include President Donald 
Ellsworth (3.5%), rancher; Vice President How- 
ard L. Roberts (3.5%), farm machinery dealer; 
Vice President G. Park Dunford (69%), Inland 
Fertilizer Co., Los Angeles; Secretary Elton C. 
Hussey, manager J. C. Penney store, Mesa, Ariz.; 
Treasurer Russell J. Madsen (3.5%), Growers 
Chemical Supply Co., Mesa; William S. Porter 
(3.5%), real estate, Mesa; Alvin S. Reber (3.5%), 
farmer; Grover C. Dunford (10%), Inland Fer- 
tilizer Co. City priority status: Gr. A-2, No. 571. 
(BFCT-1600). Granted March 25. 

Palm Springs, Calif. — Howard-Yale Inc., granted 
special temporary authority to construct and 
operate an experimental 2-w booster station 
atop Howell Peak near Palm Springs to amplify 
signals of all Los Angeles vhf TV stations (about 
100 miles distant) to determine feasibility of TV 
service beyond normal reception range. Opera- 
tion would be between 8 a.m. and 5 p.m. not 
more than three days a week. Normal reception 
of this station will not be possible on conven- 
tional receivers since signals will be "jittered" 
and hence receivable only on test sets. No com- 
mercial service allowed. Experimental grant 
March 26. 

Tulare, Calif. — Sheldon Anderson (KCOK), 

granted uhf Ch. 27 ( 548-554 mc); ERP 105 kw 
visual and 59 kw aural; antenna height above 
average terrain 690 ft., above ground 257 ft. Esti- 
mated construction cost $211,070, first year oper- 
ating cost $300,000, revenue $350,000. Post office 
address c/o KCOK Tulare, Calif. Studio location 
0.5 mi. N of Tulare-Lindsay Highway on Visalia- 
Mooney Blvd. at site of KCOK studios. Trans- 
mitter site 6.5 mi. NE of center of Visalia, Calif., 
in Venice Hills, about 14.4 mi. NE of Tulare. 
Geographic coordinates 36° 22' 11" N. Lat., 119° 
11' 00" W. Long. Transmitter DuMont, antenna 
GE. Legal counsel John P. Hearne, Hollywood, 
Calif. Consulting engineer Ron Oakley, La Can- 
ada, Calif. City priority status: Group A-2, No. 
419. (BPCT-834). Granted April 1. 

Grand Junction Colo. — Western Slope Bcstg. Co. 
(KFXJ), granted vhf Ch. 5 (76-82 mc); ERP 1.45 
kw visual and 0.85 kw aural; antenna height 
above average terrain minus 10 ft., above ground 
258 ft. Estimated construction cost $126,270, first 
year operating cost $72,000, revenue $108,000. Post 
office address P. O. Box 30, Grand Junction. Stu- 
dio and transmitter location Hillcrest Manor, 

Broadcasting • Telecasting 



Television Station Grants and Applications 
Since April 14, 1952 

Grants since July 11, 7952: 

Vhf Uhf Total 

Commercial 109 205 314 

Educational 2 12 14 

Total Operating Stations in U. S.: 

Vhf Uhf Total 

Commercial on Air 135 19 154 

Applications filed since April 14, 7952: 



Ntw Amnd. Vhf Uhf Total 



Commercial 


763 


337 


604 


489 


1,090 i 


Educational 


42 




28 


15 


43 


Total 


805 


337 


632 


504 


1,133 2 



1 One applicant did not specify channel. 

2 Includes 328 already granted. 



• • • 

Note: Processing of uncontested TV applica- 
tions has been extended through both the Group 
A-2 and Group B city priority lists. 



just W of city limits, at site of KFXJ. Geo- 
graphic coordinates 39° 05' 09" N. Lat., 108° 33' 
56" W. Long. Legal counsel Miller & Schroeder, 
Washington. Consulting engineer Commercial Ra- 
dio Equipment Co., Washington. Principals in- 
clude President Rex G. Howell (73.91%), Vice 
President Laura Howell (21.74%), Secretary- 
Treasurer Ruth G. Howell (2.72%) and Marlene 
Jane Howell (1.63%). Mr. Howell also is sole 
owner of KGLN Glenwood Springs, Colo. City 
priority Group A-2, No. 371. (BPCT-1305). 
Granted March 25. 

Indianapolis, Ind. — Empire Coil Co. Inc., 
granted uhf Ch. 67 (788-794 mc); ERP 125 kw 
visual and 68 kw aural; antenna height above 
average terrain 510 ft., above ground 500 ft. 
Estimated construction cost $280,000, first year 
operating cost $450,000, revenue $600,000. Post 
office address 85 Beechwood Ave., New Rochelle, 
N. Y. Studio location to be determined. Trans- 
mitter and antenna location east side of Fisher 
Road, 0.3 mi. south of Southeastern Ave., Warren 
Township, 3 mi. east of Beech Grove, Ind. Geo- 
graphic coordinates 39° 42' 50" N. Lat., 86° 02' 03" 
W. Long. Transmitter and antenna RCA. Legal 
counsel Morton H. Wilner, Lyon, Wilner and 
Bergson, Washington, D. C. Consulting engineer 
Benjamin Adler, Adler Communications Lab- 
oratories, New Rochelle, N. Y. Principals include 
President Herbert Mayer (45% plus) and Treas- 
urer Frances Mayer (45% plus). Empire Coil 
Co. is licensee of WXEL (TV) Cleveland, per- 
mittee of KDEN (TV) Denver, KPTV (TV) 



Portland, Ore., and KCPY (TV) Kansas City. 
City priority status: Gr. B-4, No. 187. (BPCT- 
1553). Granted March 25. 

Indianapolis, Ind. — Marion Radio Corp. (WBAT 
Marion), granted uhf Ch. 26 (542-548 mc); ERP 
95 kw visual, 51 kw aural; antenna height above 
average terrain 370 ft., above ground 446 ft. 
Estimated construction cost $196,300, first year 
operating cost $233,500, revenue $276,000. Post 
office address 20Z\' 2 South Adams St., Marion, 
Ind. Studio and transmitter location 1703 E. 
38th St., Indianapolis. Geographic coordinates 
39° 49' 31" N. Lat., 86° 07' 43" W. Long. Trans- 
mitter and antenna RCA. Legal counsel Mc- 
Kenna & Wilkinson, Washington, D. C. Consult- 
ing engineer George P. Adair, Washington, D. C. 
Principals include President John Ramp (100%), 
president of John Ramp Inc. automobile agency, 
and has interests in other auto and insurance 
agencies in and around Indianapolis; Vice Presi- 
dent John R. Brown, partner in law firm Camp- 
bell, Gemmill, Brown, Ewer & Torrance, Marion, 
Ind.: Secretary George Ramp, owner of George 
Ramp Motor Sales, Marion; and Treasurer 
Ferdinand S. Kurdys, vice president and director 
of John Ramp Inc. City priority status: Gr. B-4, 
No. 187. (BPCT-1596). Granted March 25. 

Des Moines, Iowa — Rib Mountain Radio Die, 
granted, uhf Ch. 17 (488-494 mc); ERP 180 kw vis- 
ual. 98 kw aural; antenna height above average 
terrain 580 ft., above ground 550 ft. Estimated 
construction cost $301,556, first year operating 
cost $100,000, revenue $125,000. Post office address 
1225 Tower Ave., Superior, Wis. Studio and trans- 
mitter 28th St. and Hubbell Ave., Des Moines, 
Iowa. Geographic coordinates 41° 37' 15" N. Lat., 
93° 33' 42" W. Long. Transmitter and antenna 
RCA. Legal counsel Scharfeld, Jones & Baron, 
Washington. Consulting engineer Charles B. 
Persons, Duluth, Minn. Principals include Presi- 
dent W. C. Bridges, president of Central Bcstg. 
Co. (licensee of WEAU Eau Claire, Wis., and 
permittee of WEAU-TV) and of WJMC Rice 
Lake, Wis.; Vice President Morgan Murphy, 
president of Evening Telegram Co., Superior, 
Wis., and secretary-treasurer Central Bcstg. Co., 
and Secretary-Treasurer Norman Postles, CPA 
practicing in Superior, Wis. Central Bcstg. Co., 
Superior, is 100% stockholder of grantee. City 
priority status: Gr. B-3, No. 171. (BPCT-1552). 
Granted March 25. 

Boston, Mass. — E. Anthony & Sons Dae, granted 
uhf Ch. 50 (686-692 mc); ERP 255 kw visual and 
135 kw aural; antenna height above average 
terrain 540 ft., above ground 635 ft. Estimated 
construction cost $434,665, first year operating 
cost $258,100, revenue $100,000. Post office address 
555 Pleasant St., New Bedford, Mass. Studio and 
transmitter location 200 Berkley St., Boston. 
Geographic coordinates 42° 20' 59" N. Lat. and 
71° 04' 25" W. Long. Transmitter and antenna 
GE. Legal counsel Loucks, Zias, Young & Jansky, 
Washington. Consulting engineer Jansky & 
Bailey, Washington. Principals include President 
Mayhew R. Hitch (0.1%), Vice President-Treas- 
urer Basil Brewer (58.92%), Joseph P. Dunn 
(5.94%) and James T. Dunn (6.05%). Grantee is 
licensee of WNBH New Bedford and permittee 
of WNBH-TV there. Grantee also is licensee of 
WOCB West Yarmouth, Mass. Grant is subject to 
condition that no construction be commenced 
until antenna of WHDH-FM Boston is modified 
to allow support of TV antenna proposed herein. 
Chairman Paul A. Walker and Comrs. Frieda B. 
Hennock and Eugene H. Merrill dissented. City 
priority Group B-5, No. 208. (BPCT-879). Granted 
March 25. 

Lewistown, Pa. — Lewistown Bcstg. Co. (WMRF), 
granted uhf Ch. 38 (614-620 mc), ERP 21.5 kw 
visual and 11 kw aural; antenna height above 
average terrain 1,020 ft., above ground 92 ft. 
Estimated construction cost $102,139, first year 
operating cost $60,000, revenue $70,000. Post office 
address 5 W. Market St., Lewistown. Studio loca- 



It's Happening in NEW HAVEN 



W N H C 

sells 
COFFEE 

MONTHS 

James McDonnell has been 
selling his special private 
blend of coffee on W N H C 




WN He 

NBC RADIO 

:*>,... NEW HAVEN 



IF YOU HAVE SOMETHING TO SELL IN 
NEW HAVEN CHOOSE THE STATION THAT SELLS! 

Represented Nationally by The Katz Agency 




April 6, 1953 « Page 115 



tion 5 W. Market St. Transmitter site 10 mi. 
WSW of Lewistown on Jacks Mt. Geographic 
coordinates 40° 32' 38" N. Lat. and 77° 45' 27" W. 
Long. Transmitter DuMont, antenna RCA. Legal 
counsel Dow, Lohnes & Albertson, Washington. 
Consulting engineer George C. Davis, Washing- 
ton. Principals include President-Treasurer J. S. 
Woods (25%), Vice President-Secretary C. V. 
Rowland, W. J. Woods (25%) and Marjory W. 
Matthews (25%). The Sentinel Co. owns 25%; this 
stock is voted by Mr. Rowland. City priority 
Group A-2, No. 380. (BPCT-1307). Granted 
April 1. 

Knoxville, Tenn. — TV Services of Knoxville, 

granted uhf Ch. 26 (542-548 mc); ERP 21 kw 
visual and 10.5 kw aural; antenna height above 
average terrain 480 ft., above ground 147 ft. 
Represents merger of former Ch. 26 competitors, 
itself and W. R. Tuley, oil producer, who ac- 
quires 80% interest. Retaining 10% each are 
broadcasters Harold H. Thorns and J. Horton 
Doughton [B.T, March 30]. Comr. Frieda B. 
Hennock dissented. City priority Group A-2, No. 
21. (BPCT-1198). Granted March 25. 

San Antonio, Tex. — Alamo TV Co., granted uhf 
Ch. 35 (596-602 mc); ERP 230 kw visual and 120 
kw aural; antenna height above average terrain 
420 ft., above ground 491 ft. Estimated construc- 
tion cost $434,500, first year operating cost $381,- 
000, revenue $240,000. Post office address Kirby 
Bldg., Dallas. Studio and transmitter location 
513 N. San Saba, San Antonio. Geographic co- 
ordinates 29° 25' 50" N. Lat., 98° 29' 57" W. Long. 
Transmitter and antenna GE. Legal counsel Ross 
K. Prescott, Dallas. Consulting engineer Guy C. 
Hutcheson, Arlington, Tex. Sole owner of grantee 
is W. W. Lechner, oil producer. He also is TV 
applicant at Fort Worth. Citv priority Group 
B-5, No. 209. (BPCT-802). Granted March 25. 

Austin, Minn. — Minnesota-Iowa TV Co., granted 
vhf Ch. 6 (82-88 mc); ERP 18.5 kw visual and 
9.3 kw aural; antenna height above average 
terrain 420 ft. Grantee is merger of two former 
Ch. 6 competitors, Cedar Valley Bdstg. Co. 
(KAUS) TB.T, June 23, 1952] and South Central 
Minnesota TV Co. [B.T, Jan. 26], the latter dis- 
missing its bid and acquiring minority holding in 
grantee. KAUS group retains majority control. 
Comr. Frieda B. Hennock dissented. City priority 
Group A-2, No. 218. (BPCT-841). Granted March 
25. 

Victoria, Tex.— KNAL TV Co. (KNAL), granted 
uhf Ch. 19 (500-506 mc); ERP 20 kw visual and 
13.5 kw aural; antenna height above average 
terrain 330 ft., above ground 350 ft. Estimated 
cost of construction $204,000, first year operating 



SERVICE 
DIRECTORY 



Custom-Built Equipment 
U. S. RECORDING CO. 

1121 Vermont Ave., Wash. 5, D. C. 
Lincoln 3-2705 



COMMERCIAL RADIO 
MONITORING COMPANY 

MOBILE FREQUENCY MEASUREMENT 
SERVICE FOR FM & TV 

Engineer on duty all night every night 
JACKSON 5302 
P. O. Box 7037 Kansas City, Mo. 



• TOWERS • 

AM • FM • TV 

Complete Installathnt 

TOWER SALES & ERECTING CO. 

6100 N. E. Columbia Blvd. 
Portland 11, Oregon 



VACANCY 

YOUR FIRM'S NAME in this "vacancy" will be 
seen by 16,500 readers — station owners and 
managers, chief engineers and technicians — 
applicants for AM, FM, Television and fac- 
simile facilities. 



Page 116 • April 6, 1953 



cost $150,200, revenue $180,000. Post office address 
Victoria Bank & Trust Bldg., Victoria. Studio 
and transmitter location 2402 Port Lavaca Dr. 
Geographic coordinates 28° 47' 00" N. Lat. and 96° 
58' 16" W. Long. Transmitter and antenna RCA. 
Legal counsel Ross K. Prescott, Dallas. Consult- 
ing engineer Guy C. Hutcheson, Arlington, Tex. 
Sole owner is Albert B. Alkek, 51% owner of 
KNAL and owner of majority interest in Sinclair- 
Alkek Oil Co. City priority Group A-2, No. 339. 
(BPCT-1414). Granted March 25. 



Salt Lake City, Utah— Utah Bcstg. & TV Corp., 

granted vhf Ch. 2 (54-60 mc); ERP 27.5 kw visual 
and 14 kw aural; antenna height above average 
terrain 3,980 ft. Grantee represents merger of 
former Ch. 2 competitors, itself and TV Corp. 
of Utah. Utah Bcstg. & TV Corp., formerly co- 
owned by Frank Carman and Grant R. Wrathall, 
now is 25% owned each bv Messrs. Carman and 
Wrathall and 50% by TV Corp. of Utah. Latter 
is 100% owned by Salt Lake Tribune Pub. Co., 
which must give up minority interest in KALL 
Salt Lake City and connection with Intermoun- 
tain Network Inc. Messrs. Carman and Wrathall 
have multiple AM, FM and TV interests [B.T, 
March 30], including co-ownership of KUTA Salt 
Lake City. KUTA is partnership, distinct from 
TV grantee. Comr. Frieda B. Hennock dissented. 
City priority Group B-5, No. 211. (BPCT-1496). 
Granted March 25. 



Marion, Va. — Mountain Empire Bcstg. Corp. 
(WMEV), granted uhf Ch. 50 (686-692), ERP 
110 kw visual and 60 kw aural; antenna height 
above average terrain 1,600 ft., above ground 284 
ft. Estimated construction cost $185,000, first year 
operating cost $75,000, revenue $75,000. Post office 
address c/o WMEV, Park Blvd., Marion, Va. 
Studio and transmitter location on Walker Mt., 
about 0.25 mi. W of Highway 16, 5.5 mi. from 
highway intersection at Hungry Mother Park. 
Geographic coordinates 36° 54' 8" N. Lat. and 81° 
22' 33" W. Long. Transmitter and antenna RCA. 
Legal counsel Loucks, Zias, Young & Jansky, 
Washington. Consulting engineer O. K. Garland, 
Johnson City, Tenn. Principals include President 
L. Preston Collins (18.33%), lieutenant governor 
of Virginia (deceased); Vice President C. C. Lin- 
coln Jr. (8.33%), cattle breeder; Vice President 
Robert C. Wolfenden (20.56%), WMEV general 
manager, and Secretary-Treasurer Leon D. Se- 
ville (8.5%), furniture manufacturer. City pri- 
ority Group A-2, No. 708. (BPCT-1441). Granted 
April 1. 



New Applications 



Baton Rouge, La., Louisiana TV Bcstg. Corp. — 
vhf Ch. 2 (54-60 mc); ERP 55.8 kw visual, 33.4 
kw aural; antenna height above average terrain 
465 ft., above ground 510 ft. Estimated con- 
struction cost $294,069, first year operating cost 
$285,000, revenue $292,000. Post office address 
444 Florida St., Baton Rouge 1, La. Applicant 
represents merger of Baton Rouge Bcstg. Co. 
(WJBO) and Air Waves Inc. (WLCS), both prev- 
iously competitors for Ch. 2 and whose bids are 
being dismissed. WLCS would be sold after TV 
grant is made. Studio and transmitter location 
3399 Broussard St., Baton Rouge. Geographic 
coordinates SO" 26' 25" N. Lat., 91° 09' 18" W. 
Long. Transmitter and antenna RCA. Legal 
counsel Hogan & Hartson, Washington. Consult- 
ing engineer Millard M. Garrison, Washington. 
Principals include President Douglas L. Man- 
ship (0.3%), president and 35% owner of Baton 
Rouge Bcstg. Co., 45% owner Capital City Press, 
Baton Rouge, director Louisiana Fire Insurance 
Co.; Secretary-Treasurer Charles P. Manship 
Jr. (0.3%), 35% owner Baton Rouge Bcstg. Co., 
president and 45% owner Capital City Press, 
Baton Rouge, director Louisiana National Bank 
and Capital Bldg. & Loan Assn., Baton Rouge; 
Baton Rouge Bcstg. Co. (99.4%), owner & 
licensee stations WJBO and WBRL (FM) Baton 
Rouge, and Vice President C. V. Porter (1%), 
director of Baton Rouge Bcstg. Co., attorney 
and director in various utility interests. Air 
Waves gets options for equal interest. City pri- 
ority status: Gr. A-2, No. 19. Filed March 31. 



Mt. Pleasant, Mich.— Paul A. Brandt (WCEN)— 

uhf Ch. 47 (668-674 mc); ERP 21.69 kw visual, 
10.85 kw aural; antenna height above average 
terrain 314.5 ft., above ground 300 ft. Estimated 
construction cost $154,100, first year operating 
cost $85,000, revenue $95,000. Post office address 
901 E. Maple St., Mt. Pleasant, Mich. Studio and 
transmitter location U. S. Hwy. 27, \' 2 mi. N of 
Shepherd Rd., Mt. Pleasant. Geographic co- 
ordinates 43° 31' 49" N. Lat., 84° 46' 05" W. Long. 
Transmitter and antenna RCA. Legal counsel 
A. L. Stein, Washington, D. C. Consulting en- 
gineer A. R. Bitter, Toledo. Ohio. Paul A. Brandt 
is sole owner of WCEN Mt. Pleasant and WBRN 
Big Rapids, Mich. He also owns Economy 5g!-$l 
Store, Mt. Pleasant. City priority status: Gr. 
A-2, No. 464. (BPCT-1654). Filed March 25. 



Minneapolis, Minn. — Northwestern Schools- 
Bible College, College of Liberal Arts, Theo- 
logical Seminary (KTIS)— uhf Ch. 23 (524-530 
mc): ERP 88.5 kw visual, 44.25 kw aural; antenna 
height above average terrain 265 ft., above 
ground 317 ft. Estimated construction cost 
$174,438, first year operating cost $75,000, revenue 
$125,000. Post office address 50 Willow St., Min- 



neapolis. Studio location 50 Willow St. Trans- 
mitter location N. side Medicine Lake Rd., 
approx. 900 ft. W of Turner's Cross Rd., 1.7 mi. 
W of Minneapolis city limits. Geographic co- 
ordinates 44° 59' 51" N. Lat., 93° 21' 02" W. Long. 
Transmitter and antenna RCA. Legal counsel 
Loucks, Zias, Young & Jansky, Washington. 
Consulting engineer Charles B. Persons, Duluth, 
Minn. Applicant is a non-profit corporation 
without capital stock. KTIS-AM-FM are non- 
commercial stations, but commercial TV outlet 
is planned. City priority status: Gr. B-5, No. 
207. Filed March 17. 

Kearney, Neb., Central Nebraska Bcstg. Corp. 
(KGFW) — vhf Ch. 13 (210-216 mc); ERP 57.5 
kw visual, 34.2 kw aural; antenna height above 
average terrain 512 ft., above ground 573 ft. 
Estimated construction cost $249,000, first year 
operating cost $150,000, revenue $162,000. Post 
office address 2221-2223 Central Ave., Kearney, 
Neb. Studio and transmitter location S. Central 
Ave., Kearney. Geographic coordinates 40° 40' 
40" N. Lat., 99° 05' 00" W. Long. Transmitter and 
antenna RCA. Legal counsel Dow, Lohnes & 
Albertson, Washington. Consulting engineer 
Craven, Lohnes & Culver, Washington. Prin- 
cipals include President John W. Yeager Jr. 
(3.65%), KGFW commercial and station man- 
ager; Vice President Kenneth H. Dryden (1.83%), 
lawyer; Secretary-Treasurer Belle M. Thomas 
(.18%); E. Anson Thomas (20.07%), manager of 
KFXJ Grand Junction, Colo. Estate of Lloyd C. 
Thomas, deceased, owns 74.27%. City priority 
status: Gr. A-2, No. 432. (BPCT-1664). Filed 
March 30. 

Ashcville, N. C. — Asheville Citizen-Times Co. 
(WWNC)— vhf Ch. 13 (210-216 mc); ERP 316 kw 
visual, 158 kw aural; antenna height above aver- 
age terrain 1,150 ft., above ground 573 ft. Esti- 
mated construction cost $500,481, first year oper- 
ating cost $156,000, revenue unknown. Post 
office address 14 O. Henry Ave., Ashville, N. C. 
Studio location Cumberland & Cherry Sts., 
Asheville. Transmitter location Patton Mt., 
Asheville. Geographic coordinates 35° 37' 28.5" 
N. Lat., 82° 31' 59" W. Long. Transmitter and 
antenna RCA. Legal counsel Eliot C. Lovett, 
Washington, D. C. Consulting engineer Craven, 
Lohnes & Culver, Washington, D. C. Principals 
include President Don S. Elias (49.85%), presi- 
dent, sole owner of Citizen Express Inc. (news- 
paper transportation firm) and president of 
Rainbow Spring Co. (holding company for 
forest lands), both Asheville; Vice President D. 
Hiden Ramsey (0.125%), vice president of Cit- 
izen Express; Treasurer W. K. Dalton (0.025%), 
assistant treasurer of Citizen Express. Junis G. 
Adams and R. Stanford Webb hold 47.216% of 
applicant as trustees under the will of Charles 
A. Webb. Applicant publishes Asheville Citizen- 
Times. Citv priority status: Gr. A-2, No. 72. 
(BPCT-1658). Filed March 25. 

Wausau, Wis., Rep. Alvin E. O'Konski (R-Wis.) 
(WOSA)— vhf Ch. 7 (174-180 mc); ERP 11.5 kw 
visual, 5.75 kw aural; antenna height above 
average terrain 748 ft., above ground 237.25 ft. 
Estimated construction cost $145,950.20, first 
year operating cost $58,000, revenue $100,000. Post 
office address % Radio Stations WLIN & WOSA 
Merrill. Wis. Studio location Wausau, Wis. 
Transmitter location State Park Rd., Weston, 
Wis. Geographic coordinates 44° 55' 11" N. Lat., 
89° 40' 42" W. Long. Transmitter and antenna 
RCA. Legal counsel Frank U. Fletcher, Wash- 
ington. Consulting engineer John Creutz, Wash- 
ington. Alvin E. O'Konski also is sole owner 
of WLIN (FM) Merrill, Wis. City nriority status: 
Gr. A-2, No. 160. (BPCT-1653). Filed March 25. 



Applications Amended 

Cape Girardeau, Mo. — KGMO Radio-Television 
Inc. (KGMO). Request amendment to revise ap- 
plication from vhf Ch. 12 (204-210) to uhf Ch. 18 
(494-500 mc), change ERP from 30.5 kw visual 
and 15.6 kw aural to 10.9 kw visual and 5.94 kw 
aural; antenna height above average terrain 152 
ft.; change GE antenna and transmitter to Work- 
shon Assoc. antenna and DuMont transmitter. 
(BPCT-1505). Filed March 30. 

Greenwood, S. C. — Grenco Inc. (WCRS). 

Amends uhf Ch. 21 apolication TB-T, July 28, 
1952] to change ERP from 18.62 kw visual and 
9.33 kw aural to 93.32 kw visual and 50.35 kw 
aural; antenna height above ground from 364 ft. 
to 374 ft.; geographic coordinates from 34° 12' 25" 
N. Lat.. 82° 10' 07" W. Long to 34° 12' 5.198" N. 
Lat. and 82° 10' 3.339" W. Long; cost of construc- 
tion from $108,048 to $168,448. (BPCT-1536). 
Amendment filed March 30. 

Mobile, Ala. — WKRG-TV Inc. Amended appli- 
cation for vhf Ch. 5 to chanee officers, directors 
and stockholders. Filed April 1. 

Applications Dismissed 

Brighton, N. Y.— Rochester Bcstg. Co. (WRNY 
Rochester). At request of attorney, dismissed 
application for uhf Ch. 27. WRNY acquires 50% 
interest in merger with Ch. 27 competitor, Gen- 
essee Valley TV Corp., Rochester. Dismissed 
March 27. 

Philadelphia, Pa. — Westinghouse Radio Stations 
Inc. At request of attorney and petition, dis- 
missed application for new TV station on uhf 
Ch. 17. Applicant is buying WPTZ (TV) there 
[B.T, March 30, Feb. 23]. Dismissed April 1. 

Broadcasting • Telecasting 



CONSULTING RADIO & TELEVISION ENGINEERS 



JANSKY & BAILEY 

cecutive Offices 

National Press Building 

ffices and Laboratories 

1339 Wisconsin Ave., N. W. 
Washington, D. C. ADams 4-2414 

Member AFCCE * 



JAMES C. McNARY 

Consulting Engineer 

National Press Bldg., Wash. 4, D. C. 
Telephone District 7-1205 

Member AFCCE • 



— Established 1926 — 

PAUL GODLEY CO. 

Upper Montclair, N. J. MO- 3-3000 
Laboratories Great Notch, N. J. 

Member AFCCE • 



GEORGE C. DAVIS 

501-514 Munsey Bldg. STerling 3-0111 
Washington 4, D. C. 

Member AFCCE * 



ommercial Radio Equip. Co. 
Everett L. Dillard, Gen. Mgr. 
ITERNATIONAL BLDG. Dl. 7-1319 
WASHINGTON, D. C. 
O. BOX 7037 JACKSON 5302 
KANSAS CITY, MO. 
Member AFCCE * 



Craven, Lohnes & Culver 

UNSEY BUILDING DISTRICT 7-8215 
WASHINGTON 4, D. C 

Member AFCCE* 



PAGE, CREUTZ, 
ARRISON & WALDSCHMITT 

CONSULTING RADIO ENGINEERS 
>ND BLDG. EXECUTIVE 3-5670 

WASHINGTON 5, D. C. 

Member AFCCE • 



GUY C. HUTCHESON 

P. O. Box 32 AR 4-8721 

1100 W. Abram 
ARLINGTON, TEXAS 



WALTER F. KEAN 

lM-TV broadcast allocation, 
FCC & FIELD engineering 
Riverside Road — Riverside 7-2153 
Riverside, III. 
(A Chicago suburb) 



GRANT R. WRATHALL 

Aptos, California 

Appointments arranged for 

an Francisco Seattle Salt Lake City 
as Angeles Portland Phoenix 

Box 260 APTOS— 3352 

Member AFCCE * 



james r. bird 

consulting radio engineer 

) California st. 33 elm avenue 

te 219 mill valley, California 

I francisco 4. California tel: dunlap 8-4871 
ephone: douglas 2-2536 



A. D. RING & ASSOCIATES 

30 Years' Experience in Radio 
Engineering 

MUNSEY BLDG. REPUBLIC 7-2347 

WASHINGTON 4, D. C. 

Member AFCCE * 



MclNTOSH & INGLIS 

1216 WYATT BLDG 
WASHINGTON, D. C. 

Metropolitan 8-4477 

Member AFCCE • 



KEAR & KENNEDY 

1302 18th St., N. W. Hudson 3-9000 
WASHINGTON 6, D. C. 

Member AFCCE * 



ROBERT M. SILLIMAN 

John A. Moffet — Associate 
1405 G St., N. W. 

Republic 7-6646 

Washington 5, D. C. 



WILLIAM E. BENNS, JR. 
Consulting Radio Engineer 

3738 Kanawha St., N.W., Wash., D. C. 
Phone ORdway 8071 
Box 2468 Birmingham, Ala. 
Phone 6-2924 

Member AFCCE * 



Vandivere, 
Cohen & Wearn 

Consulting Electronic Engineers 
612 Evans Bldg. NA. 8-2698 

1420 New York Ave., N. W. 
Washington 5, D. C. 



H. W. HOLT 

RADIO ENGINEER 
AM 33-2129 

41 Four Mile Road 
West Hartford, Connecticut 



TV 



Broadcasting 



Telecasting 



There is no substitute for experience 

GLENN G. GILLETT 
& ASSOCIATES 

982 NATL. PRESS BLDG. NA. 8-3373 
WASHINGTON, D. C. 

Member AFCCE * 



RUSSELL P. MAY 

711 14th St., N. W. Sheraton Bldg. 

Washington 5, D. C. REpublic 7-3984 

Member AFCCE * 



A. EARL CULLUM, JR. 

CONSULTING RADIO ENGINEERS 
HIGHLAND PARK VILLAGE 
DALLAS 5, TEXAS 
JUSTIN 6108 

Member AFCCE * 



LYNNE C. SMEBY 

"Registered Professional Engineer" 
1311 G St., N. W. EX 3-8073 

Washington 5, D. C. 



ROBERT L. HAMMETT 

CONSULTING RADIO ENGINEER 
230 BANKERS INVESTMENT BLDG. 
SAN FRANCISCO 2, CALIFORNIA 
SUTTER 1-7545 



HARRY R. LUBCKE 

CONSULTING TELEVISION ENGINEER 
INSTALLATION-OPERATION 
Television Engineering Since 1929 
2443 CRESTON WAY HO. 9-3266 
HOLLYWOOD 28, CALIFORNIA 



These Engineers . . 

ARE AMONG THE 
FOREMOST 
IN THEIR FIELD 



GEORGE E. GAUTNEY 

CONSULTING RADIO ENGINEERS 
1052 Warner Bldg. 
Washington 4, D. C. 
National 8-7757 



WELDON & CARR 

Consulting 

Radio & Television 
Engineers 

Washington, D. C. Dallas, Texas 

1605 Conn. Ave. 4212 S. Buckner Blvd. 

Member AFCCE * 



WILLIAM L. FOSS, Inc. 

Consulting Radio Engineers 

EDWARD W. DEETERS 
EDMUND E. PENDLETON 

927 15th St. N.W. Republic 7-3883 

Washington 5, D. C. 



GEORGE P. ADAIR 

Consulting Radio Engineers 
Quarter Century Professional Experience 
Radio-Television- 
Electronics-Communications 

1833 M St., N. W., Wash. 6, D. C. 
Executive 3-1230 Executive 3-5851 
(Nights-holidays, Lockwood 5-1819) 
Member AFCCE * 



JOHN B. 


HEFFELFINGER 


815 E. 83rd St. 


Hiland 7010 


KANSAS 


CITY, MISSOURI 



Fred O. Grimwood & Co., Inc. 

Consulting Radio Engineers 
S.C. Grimwood, Pres. Ralph J. Bitzer, Ch. Eng. 
Chestnut 4977 
2026 R. R. Exchange Bldg. 
St. Louis 1, Mo. 
Since 1932 




April 6, 1953 • Page 117 



CLASSIFIED ADVERTISEMENTS 

Payable in advance. Checks and money orders only. 
Deadline: Undisplayed — Monday preceding publication date. Display — Tuesday 
preceding publication date. 

Situations Wanted 20tf per word — $2.00 minimum • Help Wanted 25^ per word — 
$2.00 minimum 

All other classifications 30tf per word — $U.OO minimum • Display ads. $15.00 per inch 
No charge for blind box number. Send box replies to 
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C. 

applicants: If transcriptions or bulk packages submitted, $100 charge for mailing (Forward remittance 
separately, please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. Broadcast- 
ing • TB.BCASTING expressly repudiates any liability or responsibility for their custody or return. 



Help Wanted— (Confd.) 



Help Wanted 



Managerial 



General manager for independent metropolitan 
market. Must do sales himself and have had 
previous experience as general manager small 
community. Fine opportunity. Box 249W, B.T. 

Immediate opening for experienced salesman as 
commercial manager. Salary plus commission. 
Contact Manager of KBLX, Muskogee, Oklahoma. 



Salesmen 



Wanted: Salesman and announcer who is experi- 
enced in competitive southern market and who 
has earned in excess of $6,000 per year. We 
want a man who is on his way up and who 
wants to grow with us. Send full details in first 
letter to Box 835S. B.T. 

Salesman-announcer. Florida. Mostly selling but 
good announcing required. Salary plus commis- 
sion. Box HOW, B.T. 

Salesman for old established net affiliate in one 
station market. Good salary and commission. 
State present and desired earnings first letter. 
Upper midwest. Confidential. Box 194W, B.T. 

Experienced, aggressive salesman needed for 
independent, good market. Unlimited oppor- 
tunity for man who can sell. Eastern seaboard. 
References and history required. Box 205W, 
B.T. 

Commercial manager, $7200 plus bonus. Fine 
opportunity for promotion offered by independ- 
ent large metropolitan market for salesman or 
salesmanager with good sales record. Box 250W, 
B.T. 

Salesman. Somewhere in the U.S. there is a 
young salesman who wants to return to eastern 
Pennsylvania and join a solid independent to 
build a real future. A go-getter with intelligence 
will earn real money. Contact Manager, WCOJ, 
Coatesville. Pa. 

Announcers 

Announcer-disc jockey with proven successful 
DJ record in competitive large market operation. 
$85.00 start with regularly scheduled increases to 
$100.00 weekly. Station located large central- 
south market. TV future. Send audition, photo 
and complete background. Confidential. Box 
369S, B.T. 

Announcer. Experienced, warm, sincere, versa- 
tile. If you've got it— we'll buy it! $65.00 for 
45 hours. Box 729S, B.T. 

Announcer-engineer. Stress on announcing that's 
experienced, sincere, versatile and saleable. 
•80.00 for 45 hours. Box 730S, B.T. 

Announcer-salesman, Florida. Your sales chance. 
Salary plus commission. Box 111W, B.T. 

Announcer interested in part-time sales and 
steady increased earnings. Old established net- 
work affiliate in one station market. Full de- 
tails, present earnings and expected earning 
first letter. Upper midwest. Confidential. Box 
195W, B.T. 

Regional network Minnesota station wants an- 
nouncer interested in selling radio time. Good 
salary. Good man with selling ability will earn 
large income. Box 209W, B.T. 

Topnotch disc jockey announcer for topnotch 
eastern station. No corn ball. Box 243W, B»T. 

Progressive indie in market of 250,000 needs 
morning man with personality. If announcer- 
engineer better deal. Box 252W, B.T. 

Combination announcer-engineer New England 
metropolitan market near sea-coast. Must have 
1st class ticket. Fine facilities and working con- 
ditions. $70.00 start. Forward audition and photo 
Box 261W, B.T. 

Announcer-engineer, emphasis on announcing. 
Starting salary $75.00. Box 297W, B.T. 

Good announcer with first phone for new kilo- 
watt daytimer opening May 1, 1953. P. O. Box 
247, Batesville, Miss. 



Help Wanted— (Confd.) 



Announcer, regular staff. Opening after May 
first. $55.00 for 36 hours. All nights and Sun- 
days off. KRLN, Canon City, Colorado. 

5 kilowatt station northern New England needs 
two staff announcers to replace personnel trans- 
ferred to station TV operation. Pay commen- 
surate with ability, good opportunity to grow 
with expanding operation. Experience desirable 
but not essential. Full details 1st letter to Pro- 
gram Manager, WABI, Bangor, Maine. 

Combo man for daytime indie. Prefer draft- 
exempt. Send tape or disc to WCHL, Chapel 
Hill, N. C. 

Immediate opening for experienced news man 
or experienced staff announcer with news ex- 
perience desiring fulltime news job. Ability to 
write and report local news and handle special 
events. Pleasant working conditions, progressive 
midwestern town. $65.00 per week. Send photo, 
disc and letter setting forth experience and ref- 
erences. Write Manager, WCSI, Columbus, Indi- 
ana. 



Hillbilly DJ for morning show, must be sober 
and willing to work. Good pay and good hours, 
apply at once to WDKD, Kingstree, S. C. 

Combination-man — Ability pays off. Car and in- 
terview necessary. Contact WHOK, Lancaster, 
Ohio. 

Needed at once, two capable announcers willing 
to operate control board. Start at $60.00 for 48 
hour week with chance for advancement. No 
drifters, no drinkers. Send photo, audition, ref- 
erences and date available. F. E. Lackey, WHOP, 
Hopkinsville, Ky. 

Announcer with several years experience. Good 
salary; hospitalization insurance in non-TV area. 
WICY, Malone, N. Y. 

Wanted, mature announcer capable and experi- 
enced in handling commercials by leading south- 
ern Illinois station in largest southern Illinois 
city. Stability, integrity and air personality re- 
quired. Salary open. Personal interview will 
be necessary. Send letter of application and au- 
dition to WMIX, Mt. Vernon, Illinois. 

Staff announcer. No ball of fire, just good, heavy 
voice that will sell. Tape and pix to WNAO-TV, 
Raleigh, N. C. 

Announcer-DJ. Capable of reading news, com- 
mercials and running record shows. Must have 
station experience. Send complete information 
and disc. WNXT, Portsmouth, Ohio. 



Technical 



Wanted. First class engineer-announcer. Box 
810S, B.T. 

Five thousand watts station needs first class op- 
erator. FM affiliate. Television application. 
Excellent working conditions. Apply by letter 
only. Box 130W, B.T. 

First class operator-announcer. Small midwest 
market. Box 141W, B.T. 

Wanted: Chief engineer, construction and main- 
tenance. Box 246W, B.T. 

Announcer-engineer needed at once, strong on 
announcing for morning man and DJ shows. 
Details first letter. Box 253W, B.T. 

Midwest 5000 watt station desires first class ex- 
perienced combo man. Good pay, good working 
conditions. New equipment. Box 258W, B.T. 

Regional Minnesota station wants first class oper- 
ator-announcer. Good salary. Box 275W, B.T. 

Virginia kw needs engineer. State minimum sal- 
ary expected. Box 295W, B.T. 

Transmitter engineer. Experience and car neces- 
sary. Permanent position open immediately. 
WTAD, Quincy, Illinois. 



Wanted immediately: 1 KW station needs first 
class engineer by April 12. Good working condi- 
tions. Starting salary $280 per month, raise in 
3 months. Transportation necessary. No announc- 
ing. Living quarters for single man. Call or wire 
collect D. W. Williams, Chief Engineer, KECK, 
Odessa, Texas. 

Have permanent opening transmitter engineer 
with good future for advancement. No announc- 
ing required. KGHF Pueblo, Colorado. 

Want experienced engineer-announcer. WFRX, 
West Frankfort, Illinois. 

Wanted: Engineer, 1st phone, must be experi- 
enced and know his business. Fifty hours guar- 
anteed. WGAT, Utica, N. Y. 

Wanted — Engineer, 1st ticket for 1 kw. Write 
WJPR, Greenville, Miss. 

First phone transmitter operator, WJRI, Lenoir, 
N. C. 

Wanted — First phone transmitter operator. 
WPAZ, Pottstown, Penna. 

Wanted, engineer with 1st phone and car. Pro- 
motion possible for experienced, aggressive man. 
Metropolitan Washington, D. C. area, WPIK, 
Alexandria, Virginia. 

First phone; transmitter operator. WSYB, Rut- 
land, Vermont. 

Production-Programming, etc. 

Program director with initiative 500 watt rural 
independent. To produce fresh programs, super- 
vise announcers and do all-round announcing. 
Only replies telling all and accompanied by audi- 
tion considered. Box 20W, B»T. 

Newsman-announcer: Pennsylvania station needs 
man with good delivery to gather and write 
local news. This is a tough job. Not for begin- 
ners. Evening and early morning hours. $75. 
Box 187W, B.T. 

Promotion: A top radio and television station 
in a major market has opening for a young man 
qualified to write publicity, prepare presenta- 
tions and mailing pieces in established promotion 
department. Opportunity to grow with the posi- 
tion. Write in detail to Box 200W, B.T. 

Fulltime experienced copywriter, N. E. inde- 
pendent 250 watter, 90,000 population. Good pay 
for right man. Send photo, all details, experience 
and samples, first letter. Box 228W, B.T. 

Live wire gal who likes radio, indie station in 
city over 100,000. Opportunity for DJ show. Per- 
sonality and office experience helpful. Details 
photo, and audition please. Box 254W, B.T. 

Punch-writer. Well paying position open for 
young man or woman who can make commercial 
copy stand up and sell! Pioneer, midwest, re- 
gional network station desires to round-out con- 
tinuity staff with experienced writer who can 
produce strong, brisk sales-copy. Earnings above 
average. Send sample copy, qualifications and 
photo to Program Director, WFDF, Flint, Michi- 
gan. 

Chief of copy department to set up entire de- 
partment. New air conditioned southern 5 kw 
station soon on air. Salary open, wire, write, or 
call Ted Turner, General Manager, 206 North 
Washington Avenue, Clearwater, Florida, Phone 
338603. 



Television 



Salesmen 



Salesman, established VHF television station in 
major southeastern market. Commission against 
draw with possibilities for exceptional earnings. 
Box 242W, B.T. 



Technical 



Wanted: Television chief engineer — UHF, capable 
of installing and maintaining equipment. Salary 
good, commensurate with experience. Contact 
T. K. Cassel, WTVE, Elmira, N. Y. 



Situations Wanted 



Managerial 

General manager, twenty years. Sales-manage- 
ment experience. Top references. Interested 
radio or TV. Box 231W, B.T. 

General manager small market seeking larger 
one with solid outfit. Excellent qualifications 
sales, programming, engineering, supervision. 
Brilliant record management having brought 
present station from 10 per cent red to thirteen 
per cent black first year in dog market. Box 
274W, B.T. 

Two young men, each with solid newspaper and 
radio background and with limited amount of 
capital, would be interested in talking with some 
station executive seeking someone with experi- 
ence to run the station with option of purchase. 
Box 289W, B.T. 



Situations Wanted— (Cont'd.) 



Mature manager. Record guarantees results. 
Strong on sales. 5000 or 250. West preferred. 
Box 293W, B.T. 



Experienced manager, fine record, top references, 
also top engineer. Changed ownership makes 
present employment less attractive. Desires gulf 
coast. Must have good offer. Box 294W, B.T. 



Salesmen 



Salesmanager. 1000 watter wants TV or good 
radio. Young, aggressive. Box 292W, B.T. 



Announcers 



Baseball play-by-play announcer, one of nation's 
best, 7 years experience, excellent voice, high- 
est recommendations, will consider all offers. 
Box 764S, B.T. 



Sports play-by-play, authoritative commentary. 
All sports. Former collegiate, minor league base- 
ball, pro football player. Presently employed. 
Five years experience. Television prospects. 
Good references. Box 54W, B.T. 



Baseball play-by-play, football, basketball. 5 
years experience. Excellent voice, highest recom- 
mendations. Baseball a must. Desire sports 
minded station. Consider all offers. Box 112W, 
B.T. 



Announcer-disc jockey, veteran, four years ex- 
perience New York-New Jersey stations. Avail- 
able immediately. Box 192W, B.T. 



Girl writer-broadcaster, children's shows, wo- 
men's feature programs. Excellent references. 
Box 208W, B.T. 



Sports announcer, play-by-play, basketball, foot- 
ball, baseball. Seven years present position. 
Steady, sober, reliable. Married family man. 
Tape, photo available on request. Desire south- 
west. Box 245W, B.T. 



Announcer. Navy veteran. College graduate. 
Desires move to larger market. Three years ex- 
perience. Conscientious. Box 247W, B.T. 



All-around good staff man wants summer re- 
placement shift. College student. Have commer- 
cial experience, including classical music station. 
Good training at Ivy League College Radio Sta- 
tion. No ticket. Can do all types staff announc- 
ing. Box 251W, B.T. 



Versatile announcer - salesman, experienced, 
strong all sports, all phases radio. Box 259W, B.T. 



Announcer-salesman: Experienced. Radio and/or 
TV. Salary plus commission. Box 260W, B.T. 



Announcer, intelligent, ambitious, draft-exempt. 
Single. Prefer small town. References, resume, 
disc. Box 265W, B.T. 



Experienced announcer wants job at station with 
present TV or CP. 28, single. East or South. 
Box 272W, B.T. 



Not a Murrow, Allen, Block. Just myself. De- 
sire $100 weekly. 7 years experience in news, 
sports, DJ. Best references. Now in 450,000 mid- 
western market. Ready in July. Box 277W, B.T. 



Newsman — experienced. Only work for station 
that appreciates hard worker. Box 279W, B.T. 



Announcer, newscaster, DJ, combo-man, free to 
travel, will consider all offers. Box 280W, B.T. 



Top sportscaster, experienced all phases of radio, 
prefer midwest, 1,000 watt or better. Box 281W, 
B.T. 



Announcer, veteran, single, college graduate. 
Experienced news, DJ, ad-lib, sports, board oper- 
ation. References, tape available. Box 282W, B.T. 



Newscaster, sportscaster and DJ. Ability and 
talent for program directing. 10 years radio ex- 
perience, also TV experience — N. Y. C. Excellent 
voice, proved air sales ability. Box 284W, B.T. 



Staff announcer, veteran, 26, 3 years experience 
all phases. Degree. Strong on sports, DJ, news. 
Will consider all offers. Available immediately. 
Box 286W, B.T. 



Situations Wanted— (Confd.) 



Announcer, newscaster, network, top news 
writer, production background. Skilled inter- 
viewer, special events, TV news techniques, 
youth plus university degrees plus experience 
should net exciting offers. Box 288W, B.T. 



Expert baseball, basketball, football sportscaster 
wants lucrative, permanent job. Experienced 
man. Excellent references. Box 291W, B.T. 



Experienced announcer desires network station. 
Call Natchez, Mississippi, 7100. 



Midnight 'til dawn gent to play decent music for 
metropolitan station. College graduate, radio (2 
years) TV experience. Know music and person- 
alities. Box 457, Danville, Va. 



Appliance salesman out of radio 10 years wants 
job as DJ, continuity writer, salesman in small 
AM station northern California where good voice 
and willingness to get out and work will pay 
off. P.O. Box 4562, San Francisco or Montrose 
4-2855. 



Broadcasting training, news, commercials, sports, 
veteran, family, steady, dependable, abstainer, 
DJ from console, twenty nine. Robert Bankston, 
4730 Homer Avenue, S.E., Washington, D. C, 
JOrdan 8-0194. 



Summer announcing. Available June, August. 

Experienced. Operate board. Pay no object. 

Marshall D. Berger, 8 Summit Court, Flushing, 
N. Y. 



Young college graduate seeks announcing posi- 
tion. Disc jockey, sports, news. Immediately 
available. Prefers smaller station. Draft exempt, 
married, sincere. Jack R. Bick, 4220 Webster, 
Deer Park, Ohio. 



Colored DJ and newsman, top personality, ambi- 
tious, graduate Midwestern-Chicago. Some DJ 
experience WJOB, Hammond. Single, available 
now. Disc-photo on request. Leroy Edgerton, 
835 E. 63rd PI., Chicago. 



Experienced combo man, sportscaster, newsman, 
copywriter. HY 8-1075, Bart Ferriss, 630 Dumont 
Avenue, Brooklyn 7, New York. 



Good commercial announcer, strong on news and 
sports, capable DJ, control board operator, light 
experience. Single, reliable, draft exempt. Avail- 
able now, resume, disc, tape, references. Mr. Hal 
Harris, 416 Grand Street, New York 2. 



Announcer, DJ, sportscaster, experienced, excel- 
lent voice. Write, wire Marty Ladd, 26-11 25th 
St., Astoria 2, L. I., N. Y. 



Staff announcer play-by-play. Board operator, 
3rd license. Prefer south. Schiavone, 737 11 
Street, N.W., Washington, D. C, ME 8-5255. 



Announcer strong on news and night disc show 
wants to locate permanently in Florida. Univer- 
sity of Minn, alumnus. 3 years radio experience, 
married, dependable, write or call John Scott, 
c/o KSTT, Davenport, Iowa. 



Announcer, control board operator, single, draft 
exempt. Strong play-by-play sports. Ad-lib DJ. 
Resume, tape available now. Al Smith, 1950 
Andrews Avenue, Bronx 53, New York. 



Announcing, college graduate, speech major, vet- 
eran, disc, photo. Mr. Stenson, 7210 So. Park 
Avenue, Chicago, Illinois. 



Very versatile announcer, some experience. Copy 
man, control board knowledge. HY 8-5479. Brad 
Harris, 331 Alabama Avenue, Brooklyn, N. Y. 



Situations Wanted — (Confd.) 



Technical 



Chief, 12 years experience, degree, mature, genial. 
Would like to relocate. Box 189W, B.T. 



Four engineers experienced in VHF and XJHF 
television. Available as crew or individually. 
Prefer television station with C.P. or application 
in FCC hearing. Background on request. Box 
257W, B.T. 



First phone, experienced engineer, control room 
xmitter. Midwest states. Will announce. Box 
283W, B.T. 



First phone. Radio schooling. Class (A) ama- 
teur. Age 28, single. Some experience. Sober, 
reliable. Want permanent position. Call or write 
Hez Estes, Phone 34 or 65 Marble Hill, Mo. 



First phone, licensed. Technical radio, TV school 
graduate. Seeks position in N. Y. C. and vicinity. 
Henry Shouel, 1284 Grant Ave., Bronx 56, N. Y. 



Production-Programming, Others 



Program director — Thoroughly experienced all 
phases radio, production, writing, announcing. 
Agency radio and TV. Excellent background. 
Success story. Available June. Box 241W, B.T. 



WTVW-graduate, anxious to apply ideas and 
training in TV production and programming, 
including technical field. Veteran, family. East- 
ern states preferred. Box 255W, B.T. 



Man, 28, married, desires position commensurate 
with 3 years experience in music department of 
AM/TV network and TV production course. 
Resume on request. Box 276W, B.T. 



Toupees — ricochet off ceilings with my promo- 
tional ideas. Local news specialist. $75. Box 
278W, B.T. 



Television 



Managerial 



Stockholders: Cash in on your television invest- 
ment! Employ a station manager that will: 
1. Make you money. 2. Will be permanent. 
3. Prove stability thru willingness to buy into 
your station. 4. Have an excellent radio and 
television background (radio station organiza- 
tion experience, construction experience, 
managerial experience and at the present time 
is sales manager of one of the largest television 
stations in the country). 5. Have a working 
knowledge of the Commission. 6. Be of pleasant 
personality, persistence and ginger. 7. Over 35 
years of age and married. 8. Desires to live in 
the middle or far western part of the country. 
9. Furnish the highest caliber references. In- 
vestigate this man, write Box 240W, B.T. 



Capable television executive wants to manage 
TV station. Can establish new station, set up 
departments, formulate policy. Full experience 
sales, programming, FCC rules, production, per- 
sonnel, film buying, etc. 4 year executive TV 
background; 10 year radio background. Stable 
family man desirous of increasing income. Box 
296W, B.T. 



Mature, aggressive university graduate wishes to 
make small investment actively in management 
of new or established TV station in city with 
over 100,000 population. No experience in TV. 
John H. Phillips, 1003 Michigan Avenue, Wil- 
mette, Illinois. 



Broadcaster, with 20 years experience, 
will invest one million dollars 
(more or less) in VHF TV Station 

Address Box 30W 
Broadcasting • Telecasting 



Experienced announcer, network. Single, 21. 
DJ, strong on news, conscientious, dependable. 
Resume, disc, or tape on request. Box 287W, B.T. 



Situations Wanted— (Cont'd.) 



For Sale— (Cont'd.) 



Miscellaneous 



Announcers 



TV sports director-chief announcer— 7 years ra- 
dio, 3 years TV, former professional baseball 
player— Michigan State, play-by-play past three 
years, ad lib commercials, interviews, news! 
Contact Johnny Parker, WJIM-TV, Lansing, 
Michigan. 

Production, Programming, Others 

Experienced film technician, formerly with 
medium sized midwestern station. Capable of 
heading department, training crew. Best refer- 
ences. Box 360S, B.T. 

Recent SRT-TV graduate desires position TV 
production and programming-cameraman, with 
new TV grantee station going on air or exist- 
ing TV station. Box 244W, B.T. 

Top TV producer-director-writer presently em- 
ployed in mid-west desires responsible adminis- 
trative or production position in TV on east 
coast, preferably New England, New York. Box 
263W, B.T. 

Experienced studio operations. Camera boom, 
lighting, floor manager, some directing. Box 
266W, B.T. 



Southeast, 250 W. Network, single station mar- 
ket. Making money. $33,000 terms. Box 273W, 
B.T. 



Equipment, etc. 



For Sale 



Stations 



Fulltime local independent in single station 
market, Pacific northwest. We have probably 
heard from and answered all the curiosity 
seekers and those who have no money or who 
want a "cheapie." If you have the money, and 
want sincerely to buy a station in a good market 
and can come and see it soon, then write im- 
mediately for details. Good price, good terms, 
good station, good business dealings. Let's get 
together. Box 151W, B.T. 

Southern California 250 watt station in commu- 
nity of 12,000. Collins equipment. Box 262W, B.T. 

Coast state. 1000 W indie. Volume over $80,000. 
Priced to sell. Box "264W, B.T. 



For sale RCA heavy duty FM Pylon 4-section 
antenna. Type 14D, Gain 6, tuned to 105.1 MC. 
Will support 6-bay TV antenna. Approximately 
500 ft., l 5 / 8 inches. Rigid transmission line and 
assorted group elbows, gas stops, etc. Box 256W, 
B.T. 

R.E.L. FM receivers model 646 and 648; W.E. 10A 
high fidelity broadcast receiver; W.E. 59A and 
59B amplifiers. WCAE, Pittsburgh 19, Penna. 

RCA Channel 13 Diplexer, complete set Chan- 
nel 13 crystals and ovens for RCA TT5A trans- 
mitter. Western Electric 25B audio console. 
WHIO-TV, Dayton, Ohio. 

230' self-supporting insulated tower, two-bay 
RCA Batwing FM antenna. 230' 1%" Andrew 
rigid coax. AM isolation unit. Make offer. 
WPAG, Ann Arbor, Michigan. 

3 practically new, complete GE Orthicon camera 
chains. Immediate delivery. Send for schedule 
A, for complete description. C.E.C., 500 Pacific 
St., Brooklyn, N. Y. 

For sale, like new Gates 250 watt AM transmit- 
ter $1,595.00, call or wire C. L. Graham, 6-1614, 
Gadsden, Alabama. 

Lapel buttons, car plates, microphone plates, ban- 
ners, ties; program logs, engineers logs, con- 
tinuity sheets, etc. Send for listings. James & 
James, Inc., 201 Eustis Street, Huntsville, Ala- 
bama. 



Wanted to Buy 



Equipment, etc. 



Southern network. 5000 watts, 
market. $100,000 cash. Box 268W, 



Metropolitan 
B.T. 



Wanted: Transmitter 1 KW, modulation monitor, 
frequency monitor, limiting amplifier, singly or 
together.' Bill Alford, Chief Engineer, WPNX, 
Columbus, Georgia. 

Wanted: Phase monitor, 1150 KC; (2) co-ax 
%" x 400' with fittings; 6 insulators, Lapp 10014 
or similar; and phasing unit with couplers for 
two towers. Write or wire Industrial Electric & 
Steel, Ltd.. P. O. Box 834, Honolulu, Hawaii. 



Good Radio Sales Job 

Available in New York City 

| You'll sell Radio advertising to important 
agencies and advertisers in the New York area. 

■ You should have some station representative 
or network background and the more station 
selling experience you have the better we'll like it. 

■ We are probably prejudiced but we believe 
this is as good an opportunity as there is in the 
Radio sales field. Straight salary basis — not tops 
but good, even for New York. 

| Write your whole story. Please be specific 
about salary you need. 

BOX 269W, B*T 



Make those dead "spots" produce a profit. Have 
quality produce you can promote on percentage 
basis on unused spots. Product tested and proven 
big repeater. You can build a success story 
with it in short time. Write, Agency, Box 229W, 

B.T. 

$100.00 reward for best sales promotion idea and 
plans for July and August effort. WJOI, Florence, 

Alabama. 

FCC license in a hurry. Correspondence and 
residence courses. Many successful graduates. 
Grantham Radio License School, 6064 Holly- 
wood Boulevard, Hollywood, California. 



Help Wanted 



Salesmen 



««««««««<««««««««««««««««<««««<< 

£ SALES $ 

£ PROMOTION-MERCHANDISING £ 

$ MANAGER £ 

£ We believe sales promotion and merchan- £ 

£ dising to be one of the most important £ 

£ functions of KROD-TV, and we are look- £ 

£ ing for an alert, aggressive man to head £ 

£ this department. You will live in the un- ^ 

£ equalled climate of the Sunny Southwest /j 

and be associated with one of the finest, * 

X most complete TV operations in America. * 

X You will have access to every available * 

£ media in promoting KROD-TV and mer- £ 

£ chandising the products of our clients. £ 

H TV experience not necessary. In fact, we £ 

£ prefer a man who is currently handling a £ 

£ similar job in radio and feels he is ready X 

X to move into TV. You'll have every oppor- £ 

£ tunity to sell yourself, but please stick to £ 

H the facts. No application considered with- £ 

£ out accompanying recent photo. £ 

£ Write direct to £ 

$ DICK WATTS, Sales Manager $ 

£ KROD-TV, El Paso, Texas X 
>»»»»»»»»»»»»»»»»»»»»»»»»'»»»»» 



SALESMAN 

For top rated fulltime independent 

metropolitan market. 
Must have excellent sales records. 
$100.00 Salary plus commission. 

Send all particulars to 
P. O. Box 829, Annapolis, Maryland 



Technical 



Engineer or 
Announcer-Engineer 

Immediate opening CBS station TV 
application. Call or write 
Radio Station KSWM, Joplin, Mo. 



COMBO-MAIM 

Adding another first class man. Should be 
capable engineer and good announcer. Send 
audition and full particulars to 

Jack Black, WNOR, Norfolk, Va. 



Production-Programming, Etc. 



P. 



roar am 



nnouncer 



For Prosperous Station in small market. Con- 
genial Staff. 40-44 Hour Week. Salary above 
average. Need man interested in hillbilly, gospel 
and popular music. Usual announcing duties, 
special events, local news coverage. Preference 
will be given applicant with sports experience. 
Need an "ideaman" but no "Big Operators." 
Location in deep south . . . friendly town . . . 
fine climate. Contact Robert O. Moron, General 
Manager, WELP, Easley, S. C. 



Situations Wanted 



Production-Programming, Etc. 



Are YOU looking for someone who is "ON THE 
BALL." Perhaps I'm your man. 

Young: 31 years old. 
Intelligent: I.Q. 132— Weshel Bellvue Oral Test. 
Educated: Geo. Wash. Univ. — Adv. Art, Pub. 

Relations, Advertising, Retailing, 
Newspaper Adv. 
Creative: Idea man and layout artist for Navy 
during last war. Network Kadlo-TV 
sta. later. 

Sales Minded: Leader in sales vol. for D.C.'s largest 
furniture store. 
Experienced: Layout, designing, sales, lecturing, 
govt, contact, radio-TV appearances, 
radio-TV promotion, publicity, ad 
agency work and surveys. 

Native Washingtonian but willing to relocate. 
Resume on request. Box 285W, B«T 



Situations Wanted— (Cont'd.) 



Situations Wanted— (Confd.) 



Employment Service 



A MAN 



Who was formerly a salesman, sales 
manager, and then fifty per cent 
owner and general manager of a 
national organization employing 
over one hundred people and earn- 
ing from $12,000 to $52,000 yearly 
from the sale of a service to radio 
and television stations in every city 
in the United States for years, had 
to liquidate that company a year 
ago due to the health and forced 
retirement of his partner. 

NOW 

He wants to get back into action in 
television, or with a network, and 
agency, or company selling a prod- 
uct or service to the industry, where 
his acquaintance, experience and 
ability second to none, will pay divi- 
dends for all concerned. The earn- 
ings are not important to start IF 
the connection is pleasant, inter- 
esting, and presents a challenge, as 
well as the opportunity of success 
and large returns later. Business 
and tax records will be produced as 
well as references from five or six 
hundred NARTB Members the ap- 
plicant has known intimately for 
twenty years. WRITE Box 270 W, 
B*T. 



Available 

Experienced 
TV Executive 

Wants to return to network 
or local station operation on 
top level commensurate 
with following background: 

1. Program Director & Produc- 
tion Head — top TV indepen- 
dent 

2. Sales manager of nationally 
known TV film syndication 
company 

3. AAAA Ad Agency — radio and 
TV director — writer 

4. Columbia Broadcasting Sys- 
tem — writer — director 

/ will be at NARTB Convention or 
reply Box 27 1W, B'T 



TOP FLIGHT YOUNG EXECUTIVE 

AVAILABLE 

Thoroughly experienced in the commercial, pro- 
gramming, and administrative phases of radio, 
this man has been with us five years and 
worked up to Operations Manager. We hate to 
lose him but he's ready for bigger things. As 
President of the station I want interested parties 
to contact me to learn the story of a top radio 
man. Write Box 290W, B.T. 



BEFORE YOU INVEST 

a quarter of a million dollars in TV, 

wouldn't you like to have an operations 
supervisor who can save and make you 
money by virtue of six years of design, con- 
struction and operation experience with the 
leading TV networks and additional years 
of AM experience? Do you want someone 
who can tell you the best equipment layout 
and construction from having tried them all? 
Do you want a man who is willing to leave 
a secure position with the leading TV net- 
work and take a cut in pay in order to feel 
the satisfaction , of building and operating 
an efficient television station and to have 
the opportunity of growing with it? 
If you do and have a CP or application in 
the south or west, Write Box 267W, B'T. 



EXECUTIVE PLACEMENT SERVICE 

We have selected General, Commercial 
and Program Managers; Chief Engineers, 
Disc Jockeys and other specialists. Delays 
are costly; tell us your needs today. 

Howard S. Frazier 
TV <fc Radio Management Consultant* 
708 Bond Bldg., Washington 5, D. C. 



WANTED: Combo-announcers, announcers, 
salesmen-announcers, engineers, and other 
radio and television personnel immediately. 
Replies confidential. Write today. 

Paul T. Hayes 
ASSOCIATED RADIO-TV MANAGEMENT 
Milton Mills, New Hampshire 



TV STUDIO PERSONNEL 

Summer replacements available immediately. Top 
men screened for your station, meeting your 
qualifications. Ail men experienced with RCA 
cameras and projection room operations. More 
th an 1000 workshop men already employed by 
TV stations throughout the nation. Wire or 
phone collect your personnel needs. 

TELEVISION WORKSHOP of N. Y. 
1780 Broadway, N. Y., 19 Plaza 7-3721 



Miscellaneous 



Equipment, etc. 



Wanted to Buy 



For the best in Complete. Erection of 
Tower ■ Antenna ■ Liqhts ■ Co-Ax Cable 

Write • Call • Wire 
J. M. HAMILTON & COMPANY 

Painting ■ Erection - 
Maintenance 
YEARS OF EXPERIENCE 
Box 2432, Tel 4-2115, Gastonia, N. C 
GET READY NOW FOR THIS SUMMER'S WORK 



WANTED 

RCA model 308B low frequency field 
strength meter. 120 KC to 540 KC with or 
without low frequency loop. Loop #M 1 8223- 
A2. State condition and price. 

Box 298W, B'T 



HAVE YOU A RECORDING PROBLEM? 

Let us solve it for you . . . just send your 
tape ... We handle everything; all languages, 
transcriptions, dubs, station SPBTS, master discs 
and complete pressing runs for L. P. Recordings. 

Quality AUDI-TEXT Service 

1733 Broadway New York 19, N. Y. 



5000 watt midwest radio station must be sold immediately — 
Owner in bad health — Excellent money maker — Well estab- 
lished — Topnotch personnel. 

Priced less than cost to replace assets. No agents involved — 
No agents answered. 

Box 198W, B # T 



CAM YOU FILL THIS JOB 
AS RADIO SALESMAN? 

There's a radio time salesman in upstate New York or one of the smaller cities in 
Pennsylvania who has a successful record whom we want to hire. He may feel his 
future earnings, prospects and opportunities are limited. He knows how to plan calls, 
present radio's advantages in comparison with other media and is capable of selling a 
spot campaign or long term program to retailers, wholesalers, manufacturers or agencies. 
He is imaginative, forceful and able to adapt ideas. He will be backed up with steady 
local promotion, success stories, area-wide surveys and full staff cooperation. Substantial 
salary will be paid to right man. Give some interesting facts about your experience, 
why you think you can fill this job with a radio station with national prestige. 

JACK KNABB 
Radio Broadcast Management Council 
311 Alexander Street 
Rochester, New York 



Existing TV Stations . . . 

Decisions 

KSWS-TV Roswell, N. M.— John A. Barnett. 
Granted mod. CP to change ERP from 110 kw 
visual and 55 kw aural to 105 kw visual and 53 
kw aural; change studio location; install new 
transmitters and new antenna system; antenna 
height above average terrain 900 ft. Ch. 8. 
Granted March 27. 

WSEE-TV Fall River, Mass.— New England TV 
Co. Granted mod. CP to change transmitter and 
studio location from Triverton, R. I., to Swansea, 
Mass.; change ERP from 19.5 kw visual and 9.8 
kw aural to 71 kw visual and 40 kw aural; an- 
tenna height above average terrain 720 ft. Ch. 46. 
Granted March 27. 

WSUN-TV St. Petersburg, Fla.— Radio Station 
WSUN. Granted special temporary authority to 
operate on commercial basis for period April 15 
to May 10 on uhf Ch. 38. Granted March 24. 

WTVO (TV) Rockford, 111. — Winnebago TV 
Corp. Granted mod. CP change ERP from 15.5 
kw visual and 8.5 kw aural to 19.5 kw visual and 
9.8 kw aural. Ch. 39. Granted March 24. 

WFTL-TV Fort Lauderdale, Fla.— Gore Pub. Co. 

Granted special temporary authority to operate 
on commercial basis on Ch. 23 for period April 1 
to Nov. 1. Granted March 23. 

WLOK-TV Lima, Ohio— WLOK Inc. Granted 
special temporary authority to operate on com- 
mercial basis on Ch. 73 for period March 20 to 
July 19. Granted March 20. 



New AM Stations . . . 

Application 

Waynesboro, Ga. — Burke County Bcstg. Co. 
1310 kc, 1 kw daytime, antenna 250 ft. above 
ground. Estimated construction cost $22,800, first 
year operating cost $24,000, revenue $36,000. Prin- 
cipals include President Roy Fletcher Chalker 
(33V3%), 50% partner of C & G Printing Co. 
(commercial printing), Waynesboro, Ga.; Vice 
President Memory King Tucker (33 1 / 3 %), owns 
50 sh. non-voting stock of WJBF Augusta, 50% of 
Waynesboro Gin Co., sole owner of farms and 
ranches in Burke Co., Ga.; Secretary-Treasurer 
Howard C. Gilreath (33 1 / 3 %), manager of WVOP 
Vidalia, Ga., and sole owner of City Radio Clinic, 
Vidalia. Filed March 24. 



Existing AM Stations . 

Decisions 



WFRL Freeport, 111.— Freeport Bcstg. Co. 
Granted waiver of Sec. 3.71 of rules to sign-off 
at 6 p.m. during April through August. Granted 
March 25. 

WRMN Elgin, 111.— Elgin Bcstg. Co. Granted 
waiver of Sec. 3.71 of rules to sign-off at 5:30 
p.m. for period of 6 mo. Granted March 25. 

WHED Washington, N. C— Beaufort Bcstg. Co. 

Granted authority to remain silent for 90 days 
in order to make economic adjustment. Granted 
March 25. 

KUSD Vermillion, S. D. — U. of South Dakota. 

Granted waiver of Sec. 3.71 of rules to have 
regular sign-off at 7 p.m. CST during June, July 
and August. Granted March 24. 



Application 



WALM Albion, Mich.— Calhoun Bcstg. Co. Re- 
quests increase in power from 250 w to 500 w, 
operating daytime on 1540 kc. Filed March 18. 



New FM Stations 



Decision 



Honolulu, Hawaii — Kamehameha Schools, Kap- 
alama Heights. Granted CP for new noncommer- 
cial, educational FM station on Ch. 201. Power 
10 w. Antenna 61 ft. Granted March 26. 



Existing FM Stations 



Decision 



WESN (FM) Salisbury, Md.— Peninsula Bcstg. 
Co. Granted chan'ge in ERP from 12 kw to 
12.5 kw; antenna height above average terrain 
from 370 ft. to 350 ft. Granted March 26. 



Deletions 



WBUT-FM Butler, Pa.— Eagle Printing Co. 

Granted request to cancel FM license and delete 
WBUT-FM, Class A outlet on Ch. 280. Deletion 
March 25. 

WGOV-FM Valdosta, Ga.— WGOV Inc. Granted 
request to cancel FM license and delete WGOV- 
FM, Class B outlet on Ch. 223. Deletion March 23. 



Ownership Changes . . . 

Decision 



KOIL Omaha, Neb. — Granted transfer of con- 
trol of Central States Bcstg. Co., licensee, from 
Stuart Investment Co. to Nebraska Rural Radio 
Assn. for $189,274.51. Granted March 18. 

WAZL-TV Hazleton, Pa. — Assignment of CP 
from Hazleton Bcstg. Co. Inc. to Hazleton TV 
Corp. Filed April 1. 

WPTZ (TV) Philadelphia, Pa.— Philco Corp. 

Request voluntary assignment of license to West- 
inghouse Radio Stations Inc. [B.T, March 30, 
Feb. 23]. Consideration $8.5 million. Assignee, 
owned by Westinghouse Electric Corp., is licensee 
of KDKA-AM-FM Pittsburgh, KYW-AM-FM 
Philadelphia WBZ-AM-FM-TV Boston, WBZA- 
AM-FM Springfield, Mass., KEX-AM-FM Port- 
land, Ore., and WOWO-AM-FM Fort Wayne, Ind. 
WRS is applicant for TV at Pittsburgh and Port- 
land, Ore. Filed March 23. 

WKOK-AM-FM Sunbury, Pa.— Involuntary ac- 
quisition of control of Sunbury Bcstg. Co., 
licensee, by Basse A. Beck, individually, and as 
executor of estate of father, George W. Beck, de- 
ceased. Basse Beck owns 37.5 shares (37.5%); 
father's estate holds 25 shares. Filed March 23. 



Southwest Network 
$225,000 

Well established 5,000 watt profitable net- 
work station located in one of the most 
attractive and desirable markets in the 
Southwest. 

Population, gross business, and profits 
are showing steady increases. Financing 
available. 



New England 
Independent 
$40,000 

The only station in a very attractive city 
of more than 25,000 population, with retail 
sales in excess of $30,000,000. This is an 
underdeveloped property that offers 1 or 2 
good operators an unusual opportunity. 



Appraisals • Negotiations • Financing 
BLACKBURN - HAMILTON COMPANY 

RADIO-TV-NEWSPAPER BROKERS 



WASHINGTON, D. C. 
James W. Blackburn 
William T. Stubblefleld 
Washington Bldg. 
Sterling 3-4341-2 



CHICAGO 
Ray V. Hamilton 

Tribune Tower 
Delaware 7-2755-6 



SAN FRANCISCO 
Lester M. Smith 
235 Montgomery St. 
Exbrook 2-5672 



KZTV (TV) Reno, Nev. — Transfer of control of 
Nevada Radio-TV Inc., permittee, through sale by 
Kenyon Brown of his 50% holding for $1,250 to 
Southwestern Pub. Co., licensee of KFSA-AM-FM 
Fort Smith, Ark., and permittee of KFSA-TV on 
uhf Ch. 22 at Fort Smith. Other 50% interest in 
KZTV is owned by Donald W. Reynolds, 66%% 
owner of Southwestern. Mr. Brown "wishes to 
concentrate on his other TV holdings," including 
part interest in KWFT-TV Wichita, Falls, Tex., 
and KMBY-TV Monterey, Calif. Filed March 23. 

KUGN-AM-FM Eugene, Ore.— Resubmitted ap- 
plication for consent to acquisition of control of 
KUGN Inc., licensee, by C. H. Fisher, 50% owner, 
through purchase of 50% holding of O. E. Berke 
and P. R. Berke for $56,530.55. Filed April 1. 

WSSO Starkville, Miss. — Involuntary assign- 
ment of license from Grady Imes, James P. 
Hartness, C. C. Hollinshead and Joe Phillips d/b 
as Starkville Bcstg. Co. to Grady Imes, Ruth 
Hartness (executrix of the estate of James P. 
Hartness, deceased), C. C. Hollinshead and Joe 
Phillips d/b as Starkville Bcstg. Co. Filed March 
25. 

KCRV Caruthersville, Mo. — Resubmitted appli- 
cation for consent to assignment of license from 
J. E. Taylor, Harry Levin and Robert L. Harrison 
to new partnership of same name but consisting 
of Messrs. Taylor and Harrison and W. Y. Cleve- 
land. Mr. Levin withdraws, selling his holding 
for total $31,500, receiving $17,500 from Mr. Cleve- 
land and $7,000 each from Messrs. Taylor and 
Harrison. Filed March 19. 

KYNO Fresno, Calif. — Assignment of license 
from Robert Schuler, Sheldon Anderson, Lester 
Eugene Chenault and Bert Williamson d/b as 
"Radio KYNO, The Voice of Fresno, Hotel Fresno, 
Fresno, Calif.," to new partnership of the same 
principals but named "Radio KYNO, The Voice 
of Fresno." Filed March 23. 

WXOK Baton Rouge, La. — Assignment of license 
from co-partners Jules J. Paglin and Stanley W. 
Ray Jr. d/b as Capital City Bcstg. Co. to new 
corporation of same name and ownership. Filed 
March 25. 

Opinions and Orders . . . 

Minot, N. D. — Rudman TV Co. By order, FCC 
amended application for new TV station on vhf 
Ch. 10 to include following condition: "The tele- 
vision antenna installation and tower authorized 
herein shall be so installed as to cause no adverse 
effect on the operation of KCJB (AM) and suffi- 
cient field strength measurements shall be made 
before and after construction of the television 
antenna and tower to prove that no material 
effect on the operation of KCJB (AM) has re- 
sulted." Dismissed protest of North Dakota Bcstg. 
Co. (KCJB) as moot. Order March 25. 



Hearing Cases 



KOB Albuquerque, N. M. — Hearing Examiner 
James D. Cunningham issued initial decision 
looking toward grant of application of KOB 
insofar as it requests an extension of special 
service authorization to operate on 770 kc with 
50 kw day and 25 kw night, unlimited time (Doc. 
10336, BSSA-275). Initial decision further orders, 
on Commission's own motion, that, pending final 
decision upon application of KOB for regular 
license to operate on 770 kc with 50 kw full 
time, the station shall continue on 770 kc under 
SSA subject to condition that such authorization 
shall not extend beyond the period of the sta- 
tion's current regular license on 1030 kc, 10 kw 
full time, which expires May 1, 1954. Initial deci- 
sion March 26. 

WOWO Fort Wayne, Ind. — FCC announced final 
decision to grant application for increase in 
power from 10 kw to 50 kw, using directional 
antenna at night, and to change transmitter 
site; operating on 1190 kc. Comr. Frieda B. 
Hennock issued dissenting opinion. Final deci- 
sion March 26; announced April 1. 

Hearst Corp., Milwaukee — Application for TV 

Ch. 10. FCC announced memorandum opinion 
and order denying petition filed by Hearst for 
rehearing. Dismissed Hearst application for Ch. 
10, now reserved for noncommercial, educational 
use. Comr. Robert T. Bartley issued concurring 
statement. Order March 31; reported April 1. 

WBKB Chicago — License renewal and assign- 
ment to CBS. FCC announced memorandum opin- 
ion and order dismissing protest filed by Zenith 
Radio Corp. protesting grants on Feb. 9 for 
renewal of license and assignment to CBS. FCC 
said Zenith's further petition for reconsideration 



GET TEXAS MONEY! 




Page 122 • April 6, 1953 



Broadcasting • Telecasting 



of the Commission's action on Feb. 9 in dis- 
missing Zenith's application for Ch. 2 and 
finalizing a show cause order directing WBKB 
to operate on Ch. 2 instead of Ch. 4, is being 
considered separately. Comr. Frieda B. Hennock 
dissented. Order March 26. 

Hearing Calendar . . . 

Hearings in Progress 

Portland, Ore.— New TV, vhf Ch. 8. Further 
hearing. Examiner Elizabeth C. Smith. Contest- 
ants: Westinghouse Radio Stations Inc. (KEX), 
Portland TV Inc., Cascade TV Co. and North 
Pacific TV Inc. 

Sacramento, Calif.— New TV, vhf Ch. 3. Fur- 
ther hearing. Examiner Thomas H. Donohue. 
Contestants: KCRA Inc. (KCRA) and Sacra- 
mento Bcstrs. Inc. (KXOA). (Case was expected 
to conclude late last week). 

Wichita, Kan.— New TV, vhf Ch. 10. Further 
hearing. Examiner Hugh B. Hutchison. Con- 
testants: Mid-Continent TV Inc. and KAKE 
Bcstg. Co. (KAKE). 



April 6 



Fort Wayne, Ind.— New TV, uhf Ch. 69. Hear- 
ing to begin. Examiner Leo Resnick. Contest- 
ant: Radio Fort Wayne Inc. (WANE) and An- 
thony Wayne Bcstg. 

Spokane, Wash.— New TV, vhf Ch. 2. Hearing 
to begin. Examiner William Butts. Contestants: 
Louis Wasmer (KREM) and TV Spokane Inc. 
(KNEW). 

il 7 



Apri 



Tampa-St. Petersburg, Fla.— New TV, vhf Ch. 
13. Further hearing. Examiner Basil P. Cooper. 
Contestants: Tampa Times Co. (WDAE Tampa), 
Orange TV Bcstg. Co. and Tampa TV Co. (20% 
owned by Walter Tison, operator of WALT 
Tampa). 



April 15 



Canton, Ohio— New TV, uhf Ch. 29. Hearing 
to begin. Examiner Fanney N. Litvin. Contest- 
ants: Brush-Moore Newspapers Inc. (WHBC) 
and Stark Bcstg. Co. (WCMW). 



April 20 



San Juan, P. R— New TV, vhf Ch. 4. Hearing 
to begin. Contestants: American Colonial 
Bcstg. Corp. (WKVM) and Jose Ramon Quinones 
(WAPA). Examiner Benito Gaguine. 

Chattanooga, Tenn. — New TV, vhf Ch. 3. Con- 
testants: WDOD Bcstg. Corp. (WDOD) and 
Mountain City TV Inc. (WAPO). Examiner J. 
D. Bond. ' 

Portsmouth, Ohio— New TV, uhf Ch. 30. Con- 
testants: Woodruff Inc. (Edward Lamb) and 
Brush-Moore Newspapers Inc. (WPAY). Exam- 
iner Gifford Irion. (There is petition pending 
by Brush -Moore to dismiss its bid). 



April 22 



KDIA Auburn, Calif. — License renewal. Hear- 
ing set for Auburn. Examiner not designated. 

Muskegon, Mich.— New TV, uhf Ch. 35. Sec. 
309(c) protest proceeding. Versluis Radio & TV 
Inc., permittee of WTVM (TV). Resulted from 
protest of grant by Music Bcstg. Co., operator 
WGRD Battle Creek. Examiner not designated. 



April 27 



Portland, Ore.— New TV, vhf Ch. 12. Further 
hearing. Examiner Elizabeth C. Smith. Con- 
testants: Oregon TV Inc., Columbia Empire Tele- 
casters Inc. (KPOJ is 40% owner) and Northwest 
TV and Bcstg. Co. 



May 11 



Portland, Ore.— New TV, vhf Ch. 6. Hearing to 
begin. Examiner Elizabeth C. Smith. Contestants: 
Mt. Hood Radio & TV Bcstg. Corp. (KOIN) and 
Pioneer Bcstrs. Inc. (KGW). 



May 18 



Duluth, Minn.-Superior, Wis. — New TV, vhf 
Ch. 3. Hearing to begin. Examiner Herbert 
Scharfman. Contestants: Head of the Lakes 
Bcstg. Co. (WEBC Duluth) and Red River Bcstg. 
Co. (KDAL Duluth). Head of the Lakes has filed 
for amendment to Ch. 6 and consolidation with 
Ridson Inc. 

Continued Without Date 

Beaumont-Port Arthur, Tex. — New TV, vhf Ch. 
4. Hearing to begin. Examiner Annie Neal Hunt- 
ting. Contestants: Port Arthur College (KPAC 
Port Arthur) and Smith Radio Co., Port Arthur. 
Jefferson Amusement Co., Beaumont, seeks to be 
included as party. 

WVCH Chester, Pa.— Existing AM. Application 
to increase power from 250 w to 1 kw, operating 
daytime on 740 kc. Examiner Gifford Irion, 
Docket 10089. Parties respondent: WBMD Bal- 
timore and WGSM Huntington, N. Y. 



52 SHOWS READY FOR YOU 

The Sportsman's Club 

15 minutes hunting, fishing and outdoors with Dave 
Newell. Panel type show. Write for audition prints. 

SYNDICATED FILMS 
1022 Forbes Street Phone: EXpress 1-1355 

Pittsburgh 19, Pa. 



Duluth, Minn.-Superior, Wis. — New TV, vhf 
Ch. 6. Further hearing. Examiner Herbert Scharf- 
man. Contestants: Ridson Inc. (WDSM Superior) 
and Lakehead Telecasters Inc. (WREX Duluth). 
Merger has been proposed and Lakehead seeks 
dismissal [B.T, March 30]. 

Killeen, Tex. — New AM, 1050 kc, 250 w daytime. 
Examiner not designated. Contestants: High Lite 
Bcstg. Co. and KHFT Bcstg. Co. 

Lancaster, Pa. — New TV, vhf Ch. 8. Examiner 
J. D. Bond. Contestants: WGAL-TV (now on Ch. 
8 conditionally) and Peoples Bcstg. Co. (WLAN). 

Sacramento, Calif.— New TV, vhf Ch. 10. Fur- 
ther hearing. Examiner Thomas H. Donohue. 
Contestants: McClatchy Bcstg. Co. (KFBK) and 
Sacramento Telecasters Inc. 

Sacramento, Calif.— New TV, uhf Ch. 40. Ex- 
aminer Thomas H. Donohue. Contestants: Ashley 
L. Robinson and Frank E. Hurd, d/b as Cal Tel 
Co. and Maria Helen Alvarez. 

Sacramento, Calif.— New TV, uhf Ch. 36. Ex- 
aminer Thomas H. Donohue. Contestants: John 
Poole Bcstg. Co. and Jack O. Gross. Mr. Gross 
proposes to withdraw if FCC simultaneously 
issues grant to Poole. 

Wichita, Kan.— New TV, vhf Ch. 3. Further 
hearing. Examiner Hugh B. Hutchison. Contest- 
ants: Radio KFH Co. (KFH), Taylor Radio & TV 
Corp. (KANS) and Wichita TV Corp. 

Theatre Television— Allocation of frequencies 
of exclusive theatre TV circuits. Before Com- 
mission en banc. 

New Petitions . . . 

March 25 

Albuquerque, N. M— New TV, vhf Ch. 7. Al- 
varado Bcstg. Co. (BPCT-721) and E. John Greer 
and Saloma S. Greer d/b as Greer & Greer 
(BPCT-1638). Alvarado asks conditional grant 
on ground Greer & Greer application seeks sta- 
tion which would overlap with newly granted 
KTVK (TV) Santa Fe in violation of multiple 
ownership rule. 

Birmingham, Ala. — Voice of Dixie Inc. 
(WVOK), request to modify directional antenna 
(BP-8548), operating 50 kw daytime on 690 kc, 
directional. WWEZ Radio Inc. (WWEZ), New Or- 
leans, protests WVOK application on grounds of 
interference. WWEZ assigned 690 kc, 5 kw full 
time, directional day and night. 

Fort Wayne, Ind.— New TV, uhf Ch. 69. Radio 
Fort Wayne Inc. (Doc. 10424, BPCT-1040) and 
James R. Fleming and Paul V. McNutt d/b as 
Anthony Wayne Bcstg. (Doc. 10425, BPCT-1400). 
Motion filed by Radio Fort Wayne to dismiss 
petition by Anthony Wayne Bcstg. filed March 
17 requesting enlargement or clarification of 
issues. Latter wished to include issue respecting 
comparison of populations and areas to be 
served. On March 27, Chief of FCC Broadcast 
Bureau in his answer indicated no objection to 
issue on this point in view of purported "signif- 
icant differences" in proposed field intensity 
contours. 

March 26 

Memphis, Tenn.— Bluff City Bcstg. Co. (WDIA), 
grantee for change from 250 w day on 730 kc 
to 50 kw-day, 5 kw-night on 1070 kc (BP-8343). 
WDIA asks FCC to strike petition of WAPI 
Birmingham, Ala., requesting reconsideration 
of grant to WDIA. Memphis station asserts 
WAPI petition does not show it is party in 
interest nor any reason why grant should be 
revoked. 

Philadelphia, Pa.— New TV, uhf Ch. 17. West- 
inghouse Radio Stations Inc. WRS asks dismissal 
of TV bid since it is purchasing WPTZ (TV) 
there subject to FCC approval [B.T, March 30, 
Feb. 23]. 

Chattanooga, Tenn.— New TV, vhf Ch. 3. 
WDOD Bcstg. Corn. (Doc. 10438, BPCT-676) and 
Mountain City Television Inc. (Doc. 10439, 
BPCT-882). WDOD Bcstg. Corp. requests 
amendment of its application so as to bring up 
to date program data respecting CBS-TV. 
Mountain City on March 31 filed two petitions, 
one to amend its bid respecting program pro- 
posals and the other requesting deletion of 
certain hearing issues concerning its financial 
qualifications and proposed antenna site. Moun- 
tain City stated its site has received CAA clear- 
ance and the hearing examiner has approved 
an amendment clarifying its financial qualifica- 
tions. 

Columbia, S. C— WIS-TV, grantee vhf Ch. 10. 

Answer filed by WIS-TV Corp. and its majority 
owner, Bcstg. 'Co. of the South, to "reply to 
answer" filed by Spartan Radiocasting Co. in 
matter of Spartan's protest of Ch. 10 grant. WIS- 
TV asserts that if FCC granted its motion to 
strike Spartan's protest, Commission "would not 
only be complying with the Congressional intent, 
but would also establish a worthwhile precedent 
to discourage prespective protestants from seek- 
ing to obviate the provisions of Sec. 309(c) by 
claiming Sec. 405 as an alternative relief." WIS- 
TV claims Spartan has failed - to show rights 
under either rule. 

March 27 

Amendment of TV Allocation Table — Joint 
petition filed by Chemical City Bcstg. Co. 
(WTIP), Charleston, W. Va., and Fayette Assoc. 
(WMON), Montgomery, W. Va., requesting allo- 
cation of vhf Ch. 2 to Montgomery-Handley, 
W. Va., area so that joint application may be 
filed for TV station there. Minimum separation 
on Ch. 2 is observed, petition states. 

Duluth, Minn.-Superior, Wis. — New TV, vhf 
Ch. 6. Ridson Inc., Superior (Doc. 10291, BPCT- 
728), and Lakehead Telecasters Inc., Duluth 



(Doc. 10292, BPCT-921.) Petition filed by Ridson 
requesting that hearing, already commenced, be 
completed "in an expeditious manner by instruc- 
tions to the staff, deletion of issues and/or 
certification of the record to the Commission 
for disposition by simple order." Petition also 
filed by Lakehead Telecasters to dismiss its ap- 
plication. See Ownership Changes for details 
of transfers involving WDSM Superior. Head 
of the Lakes Bcstg. Co., Superior, contestant in 
vhf Ch. 3 hearing at Duluth-Superior, on March 
30 petitioned for leave to amend so as to specify 
Ch. 6 and requests comparative hearing with 
Ridson Inc. application. Amendment would 
allow early grant of Red River Bcstg. Co. bid 
for Ch. 3 at Duluth, petition observes. 

Kileen, Tex. — New AM, 1050 kc, 250 w day- 
time. W. A. Lee, A. W. Stewart and Franklin 
T. Wilson d/b as Highlite Bcstg. Co. (Doc. 10123, 
BP-8288) and Cecil B. Davis, Essie A. Davis and 
Loyd Benefield d/b as KFHT Bcstg. Co. High- 
lite asks FCC to dismiss KFHT Bcstg. applica- 
tion with prejudice because of delay by latter in 
filing its own petition to dismiss, promised by 
KFHT Bcstg. counsel at hearing which began 
March 9 but was continued without date in view 
of KFHT Bcstg. 's plan to withdraw. 

Avalon, Calif. — John H. Poole tr/as John 
Poole Bcstg. Co., applicant for license to cover 
permit for new station KBIG on 740 kc with 10 
kw daytime, directional (BL-4897). CBS of 
Calif., licensee of KCBS San Francisco, requests 
order directing KBIG to show cause why its 
directional array should not be altered to protect 
KCBS and KMPC Los Angeles, asks hearing on 
application for license, in alternative requests 
that KBIG program test authority be revoked 
and submits memorandum in support of its Dec. 
12, 1952, protest of grant to KBIG. 

Rochester, N. Y. — New TV grants, share-time 
vhf Ch. 10. WHEC Inc. (BPCT-326) and Veterans 
Bcstg. Co. (BPCT-833), grantees for share-time 
on Ch. 10, reply to protest of grants filed March 
17 by Gordon Brown, president of Federal 
Bcstg. System Inc., Ch. 10 applicant. WHEC and 
Veterans ask FCC to strike Gordon Brown pro- 
test as not party in interest. Federal filed reply 
March 30 to strike motion. 

Big State Bcstg. Corp. (KTXC), Bie Spring, 
Tex.— Applicant for license renewal (Doc. 9918, 
BR-2332). Revocation of CP for KFST Ft. Stock- 
ton, Tex. (Doc. 9919). Petition filed bv Chief of 
FCC Broadcast Bureau for 30-day postponement 
of issuance of final decision in these proceedings 
in view of new evidence possibly bearing on 
oualifi cations of Big State Bcstg. Corp. to remain 
the licensee of KTXC. Oral argument was held 
before Commission Feb. 24 on initial decision 
issued Aug. 4, 1952, recommending renewal of 
KTXC and setting aside of revocation of KFST. 

Denver, Colo. — New TV, vhf Ch. 4. KMYR 
Bcste. Co (Doc. 9043. BPCT-<»88^ an<1 Metropoli- 
tan TV Co. (Doc. 10238, BPCT-941). Petition filed 
bv KMYR to defer action on application of 
Metropolitan for license renewal of AM station 
KOA pending conclusion of Ch. 4 TV hearine on 
grounds "critical auestion" has arisen whether 
Metropolitan is qualified to hold a broadcast 
licens° under Communications Act. Agreements 
executed in connection with sale of KOA by 
NBC to Metropolitan are cited. Metropolitan 
on March 30 moved to strike KMYR petition on 
ground KOA renewal is not in issue in TV pro- 
ceding 3nd KMYR set forth no showing FCC 
erred in approving sale of KOA to Metropolitan. 

March 30 

Amendment of Sec. 1.342 of rules relating to 
filing of contracts.— NARTB petitions for ac- 
ceptance of late comments, not having heard 
from FCC respecting its earlier petition for 
extension of filing deadline. 

Spokane, Wash.— New TV, vhf Ch. 2. Louis 
Wasmer (Doc. 10422, BPCT-920) and Television 
Spokane Inc. (Doc. 10423, BPCT-1087). Chief, 
of FCC Broadcast Bureau answers petition of 
Wasmer to modify issues in hearing and does 
not oppose certain requested deletions or 
modifications. 

Flint, Mich.— New TV, vhf Ch. 12. WJR, The 
Goodwill Stations Inc. (Doc. 10268, BPCT-967), 



r 



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Broadcasting • Telecasting 



April 6, 1953 » Page 123 



FOR THE RECORD 



Trebit Corp. (Doc. 10269, BPCT-968) and W. S. 
Butterfield Theatres Inc. (Doc. 10270, BPCT-953). 
Proposed findings of fact and conclusions of 
law filed by all three applicants. 



March 31 

Durham, N. C— T. E. Allen & Sons Inc., new 
TV grantee for Ch. 46 (BPCT-1532). Allen files 
reply to protest by Public Information Corp. 
directed against grant. Allen contends protest 
"is totally without merit and should be dis- 
missed" since Public Information is not party 
in interest. Chief of FCC Broadcast Bureau also 
filed verified statement by Joseph N. Nelson, 
chief of Applications Branch, Television Facili- 
ties Division, FCC Broadcast Bureau, challeng- 
ing correctness of telephone conversations at- 
tributed to have been held with him by parties 
identified with Public Information Corp. respect- 
ing its application and grant to Allen. 

Denver, Colo.— New TV, vhf Ch. 7. Aladdin 
Radio & TV Inc. (Doc. 9041, BPCT-426) and 
Denver TV Co. (Doc. 10240, BPCT-951). Aladdin 
files reply to exceptions of other parties to 
hearing examiner's initial decision recommend- 
ing grant to Aladdin. Denver TV files reply to 
exceptions of Aladdin and Broadcast Bureau. 

Salinas-Monterey, Calif.— New TV grants, vhf 
Ch. 8, share-time. Monterey Radio-TV Co. 
(KMBY) asks FCC to strike protest of grants 
filed March 23 by S. A. Cisler Jr. and Grant R. 
Wrathall d/b as Salinas-Monterey TV Co. on 
ground protest was filed three days too late and 
only one copy was filed whereas FCC rules 
prescribe 15 copies. 

Portsmouth, Ohio— New TV, uhf Ch. 30. Wood- 
ruff Inc. (Doc. 10440, BPCT-1430) and Brush- 
Moorc Newspapers Inc. (Doc. 10441, BPCT-1449). 

Brush-Moore petitions to dismiss its application 
without prejudice. 



Routine Roundup . . . 

March 26 Decisions 

BY COMMISSION EN BANC 
License Renewals 
KS2XBS Chicago, 111., Zenith Radio Corp. — 

Granted renewal of experimental color TV sta- 
tion license for the regular period, to operate on 
Ch. 2. 

KS2XBR Chicago, III., Zenith Radio Corp. — 
Granted renewal of experimental color TV sta- 
tion license for the regular period, to operate 
on 512-528 mc. 

Advised of Hearing 
Eugene Television Inc., Eugene, Ore. — Is being 
advised that application for new TV station on 
Ch. 13 indicates necessity of hearing on question 
of common ownership of local AM stations 
KORE and KUGN (BPCT-1231). 



March 27 Decisions 

ACTIONS ON MOTIONS 
Denver Television Co., Denver, Colo. — Granted 
petition for extension of time to March 31, 1953, 
to file reply brief with respect to exceptions 
and briefs of Aladdin Radio & Television Inc. 
and Chief of the Broadcast Bureau to initial 
decision in proceeding (Dockets 9041; 10240). 

By Hearing Examiner James D. Cunningham 
Chief, Broadcast Bureau — Granted petition 
of 3-23-53 requesting that period for filing pro- 
posed findings in proceeding re applications of 
KMYR Bcstg. Co., Denver, Colo. (Docket 9043; 
BPCT-488), and that of Metropolitan Television 
Co., Denver (D. 10238; BPCT-941) be extended 
from March 30 to April 10, 1953. 

By Hearing Examiner Fanney N. Litvin 
Stark Bcstg. Corp., Canton, Ohio — Granted 
petition for leave to amend its application for 
CP for new television station (Docket 10273; 
BPCT-949) so as to change (1) the name of the 
applicant to Stark Telecasting Corporation; (2) 



•cr^gr BASEBALL 

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Xi\lk=^b RECORDS 

V lN^§M 5 0/F SPEEDY-Q DISC 
m=*m COVER ALL REQUIREMENTS 

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Order CO J). Today While Supply latte 

Charles Miehelson, Inc. 

15 West 47th St., N. Y. 36 

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Sec. II of application to submit information 
applicable to Stark Telecasting Corp.; (3) Sec. 
Ill to show revised financial data, (4) Sec. IV 
to show minor changes resulting from the 
change in the name of said Corporation; (5) 
Exhibit 1, to show new corporate charter, By- 
laws and corporate information; (6) Exhibit 2, 
to show interests of Messrs. Huffman and 
Schultz in Stark Bcstg. Corp. and in Stark Tele- 
casting Corp.; (7) Exhibit 3, to show financial 
statement of Stark Telecasting Corp.; (8) Ex- 
hibit 4, to show present financial plan of Stark 
Telecasting Corp. to construct and operate the 
proposed television station; (9) Exhibits 5, 6, 
and 7, to show program proposals of Stark 
Telecasting Corp. (Docket 10273; BPCT-949). 



March 27 Applications 

ACCEPTED FOR FILING 

Specify Studio Location 

Esther Blodgett, Harvard, 111.— CP for new AM 
on 1600 kc 500 w-D. AMENDED to specify trans, 
and studio locations as west side of U. S. High- 
way 14, 1.0 mi. N of Harvard, 111. (BP-8579 
amended). 

WNST High Point, N. C, The North State 
Bcstg. Co.— Mod. CP (BP-8470) which authorized 
new AM, to specify studio location as approx. 
0.4 mi. past Westchester Dr. on Country Club 
Dr. near High Point, N. C. and change type 
trans. (BMP-6158). 

Install New Transmitter 
WEAS Decatur, Ga., WEAS Inc.— CP to install 
new trans, as aux. trans, to be operated on 
1010 kc 1 kw for auxiliary purposes only (BP- 
8806). 

WCSH Portland, Mc, Congress Sq. Hotel Co. — 

CP to install new trans, as auxiliary trans, at 
Elmwood Ave., Scarboro, Me., (present location 
of main trans.) to be operated on 970 kc 250 w 
for auxiliary purposes only (BP-8810). 

WBTH Williamson, W. Va., Williamson Bcstg. 
Corp.— CP to install new trans. (BP-8811). 

WXEL(TV) Parma, Ohio, Empire Coil Co. — 

Mod. CP (BPCT-819), as mod., which authorized 
new TV to install new trans., add power ampli- 
fiers and change ant. system (BMPCT-1039). 

License Renewals 

Following stations request renewal of license: 
KTOP Topeka, Kan., Charles B. Axton (BR- 
1587); KMMJ Grand Island, Neb., Town & Farm 
Co. (BR-676); WJAG Norfolk, Neb., Huse Pub. 
Co. (BR-682). 



March 30 Applications 

ACCEPTED FOR FUSING 
Extension of Completion Date 

KPAL Palm Springs, Calif., Desert Radio & 
Telecasting Co.— Mod. CP (BP-7847), which 
authorized new AM, for extension of completion 
date (BMP-6163). 

KDNT Denton, Tex., Harwell V. Shepard— 
Mod. CP (BP-8120), which authorized change in 
existing facilities, for extension of completion 
date (BMP-6164). 

AM-1540 kc 

Commercial Radio Equipment Co., Wheaton, 
Md. — CP for new AM on 540 kc 250 w-D, 
AMENDED to change frequency to 1540 kc (BP- 
8685 amended). 

Assignment of License 
KCRV Caruthersville, Mo., Pemiscot Bcstrs. — 

Voluntary assignment of license to Pemiscot 
Bcstrs. a partnership consisting of J. E. Taylor, 
Robert L. Harrison and Walter Y. Cleveland 
(BAL-1520 Resubmitted). 

Increase Power 
WVCH Chester, Pa., James M. Tisdale — CP to 

increase power from 250 w to 1 kw and install 
new trans. AMENDED to install new ant. and 
increase height (BP-8100 amended). 

Renewal of License 

WSYR-TV Syracuse, N. Y., Central New York 
Bcstg. Corp. — Requests renewal of license 
(BRCT-91). 

APPLICATION RETURNED 
Change Name 
WJET Erie, Pa., Myron Jones — Voluntary as- 
signment of license to The "Jet" Bcstg. Co. 



March 31 Decisions 

BY BROADCAST BUREAU 

Change Antenna Type 

KEYT Santa Barbara, Calif., Santa Barbara 
Bcstg. & Television corp. — Granted mod. CP to 
change type ant. of TV broadcast station; an- 
tenna 3010 ft. (BMPCT-1027). 

Granted License 

WKIK Leonardtown, Md., Southern Maryland 
Bcstrs. Inc. — Granted license for AM; 1370 kc 
1 kw-D (BL-4918). 

WRDB Reedsburg, Wis., William C. Forrest- 



Granted license for AM; 1400 kc 250 w, unl., 
(BL-4919). 

KLIL Estherville, Iowa, Estherville Bcstg. 
Corp. — Granted license for AM; 1340 kc 100 w 
unl. (BL-4849). 

WGEA Geneva, Ala., Geneva County Reaper — 
Granted license for AM; 1150 kc 1 kw-D (BL- 
4950). 

WLSM Louisville, Miss., Louisville Bcstg. Corp. 
—Granted license for AM; 1270 kc 1 kw-D (BL- 
4948). 

WXOK Baton Rouge, La., Capital City Bcstg. 
Co.— Granted license for AM; 1260 kc 1 kw-D 
(BL-4930). 

WCHL Chapel Hill, N. C, Village Bcstg. Co. 
Inc. — Granted license for AM; 1360 kc 1 kw-D 
(BL-4927). 

KINY Juneau, Alaska, Alaska Bcstg. Co. — 
Granted license covering change in frequency; 
1290 kc 5 kw unl., (BL-4899). 

KFRB Fairbanks, Alaska, Alaska Bcstg. Co. 

— Granted license covering change in frequency 
and changes in ant. system for auxiliary trans.; 
conditions; 790 kc 1 kw aux., (BL-4790). 

KFRB Fairbanks, Alaska, Alaska Bcstg. Co. 

— Granted license covering change in frequency 
of AM and changes in ant. system; 790 kc 5 
kw unl.; conditions (BL-4789). 

KFQD Anchorage, Alaska, Alaska Bcstg. Co. 

— Granted license covering change in frequency 
of AM, installation of new trans, and changes 
in ant. and ground systems; conditions; 600 
kc 5 kw unl., (BL-4548). 

KACC Abilene, Tex., Abilene Christian Col- 
lege, A Texas Corp., — Granted license for non- 
commercial educational FM; Ch. 220; 160 w; 
53 ft. ant. (BLED-132). 



Change Transmitter Location 

WWSC Glens Falls, New York, Great Northern 
Radio Inc. — Granted CP to change trans, loca- 
tion and change type trans. (BP-8654). 



Granted CP 

WBOC Salisbury, Md., The Peninsula Bcstg. Co. 

— Granted CP to mount TV antenna on top of 
N.W. tower of directional array in lieu of FM 
ant. (increase height) (BP-8678). 

KELP EI Paso, Tex., Trinity Bcstg. Corp.— 
Granted CP to change trans, and studio loca- 
tions; condition (BP-8748). 

KCOW Alliance, Neb., Sandhills Bcstg. Corp.— 

Granted CP to change trans, and studio location 
(BP-8750). 

Modification of CP 

KSOK Arkansas City, Kan., The KSOK Bcstg. 
Co., Inc. — Granted mod. CP to install a new 
trans, for N operation; condition (BMP-6160). 

WBAR Bartow, Fla., William Avera Wynne — 

Granted mod. CP for approval of ant., trans, 
and studio location; condition (BMP -6136). 

WLSE Wallace, N. C, Duplin Bcstg. Co.— 

Granted mod. CP to specify ant., trans, and 
studio location; conditions (BMP-6123). 

WNLA Indianola, Miss., Central Delta Bcstg. 

Co. — Granted mod. CP for approval of ant. and 
trans, location; specify studio location and 
change type trans.; condition (BMP-6113). 

WRSL Russellville, Ky., South Kentucky 

Bcstg. Co. — Granted mod. CP for approval of 
ant., trans, and studio location; 800 kc 1 kw-D; 
condition (BMP-6141). 

KDUZ Hutchinson, Minn., McLeod County 

Bcstg. Co. — Granted mod. CP for approval of 
ant., trans, and studio location — conditions 
(BMP-6133). 

WEMR Emporium, Pa., Elk-Cameron Bcstg. 

Co. — Granted mod. CP for approval of ant., 
trans, and studio location; condition (BMP- 
6126). 

KERC Eastland, Tex., Tri-Cities Bcstg. Co. 
of Eastland County, Tex. — Granted mod. CP for 
approval of ant., trans, location, and change type 
of trans.; condition (BMP-6157). 

KTOK Oklahoma City, Okla., KTOK Inc.— 

Granted mod. CP for extension of completion 
date to 5-31-53; conditions (BMP-6155). 



Extension of Completion Dates 

Following were granted mod. CP's for exten- 
sion of completion dates as shown: 

. WNOS Highpoint, N. C, to 10-15-53 (BMPH- 
4817); WLBS Birmingham, Ala., to 5-1-53 (BMP- 
6151); KANI Kaneohe, Hawaii, to 6-16-53 
(BMP-6156). 



BY COMMISSION EN BANC 

License Renewal 

WMIN-FM St. Paul, Minn., WMIN Bcstg. Co. 
— Granted renewal of license on regular basis 
(BRH-614). 



Page 124 • April 6, 1953 



Broadcasting • Telecasting 



March 31 Applications 

ACCEPTED FOR FILING 
Extension of Completion Date 

KTHS Little Rock, Ark., Radio Bcstg. Inc.— 

Mod. CP (BP-7787), as mod., which authorized 
increase in power, installation of new trans, and 
DA-N, and change trans, and studio locations, 
for extension of completion date (BMF-6165). 

License for CP 

WBOY Tarpon Springs, Fla., WBOY Inc.— Li- 
cense for CP (BP-8284), as mod., which author- 
ized new AM (BL-4953). 

WBBO Forest City, N. C, Rutherford County 
Radio Co.— License for CP (BP-8683), which 
authorized installation of new trans. (BL-4952). 

WKMT Kings Mountain, N. C, Southern Radio- 
casting Co.— License for CP (BP-8104), as mod., 
which authorized new AM (BL-4956). 

WPME Punxsutawney, Pa., Punxsutawney 
Bcstg. Co.— License for CP (BP-8485), as mod., 
which authorized new AM. 

WRIO Rio Piedras, P. R., The Master Bcstg. 
Corp.— License for CP (BP-8562), replacing ex- 
pired permit (BP-8305), which authorized instal- 
lation of auxiliary trans, at present site of main 
trans, to be operated on 1320 kc, 250 w for aux- 
iliary purposes only (BL-4951). 

WIVK Knoxville, Tenn., Dick Bcstg. Co. — Li- 
cense for CP (BP-8344), as mod., which author- 
ized new AM (BL-4954). 

KSNY Snyder, Tex., Snyder Bcstg. Co.— License 
for CP (BP-8085), which authorized change in 
existing facilities (BL-4955). 

Change Transmitter Location 

WCHS Charleston, W. Va., The Tierney Co.— 

CP to change trans, location and make changes 
in ant. system (BP-8804). 

License Renewals 

Following stations request renewal of license: 
KWKW-FM Pasadena, Calif., Southern Cali- 
fornia Bcstg. Co. (BRH-62); WMIN-FM St. Paul, 
Minn., WMIN Bcstg. Co. (BRH-614); KMUS-FM 
Muskogee, Okla., Muskogee Bcstg. Co. (BRH- 
374); KDPS (FM) Des Moines, Iowa, Independent 
School District of Des Moines (BRED-90). 

License for CP 

WKBN-FM Youngstown, Ohio, WKBN Bcstg. 
Corp.— License for CP (BPH-1793), which author- 
ized changes in licensed station (BLH-880). 

WGAL-FM Lancaster, Pa., WGAL Inc.— Li- 
cense for CP (BPH-1797), which authorized 
changes in licensed station (BLH-881). 

Modification of CP 

WTAR-FM Norfolk, Va., WTAR Radio Corp. 

—Mod. CP (BPCT-909), as mod., which author- 
ized changes in facilities to change trans, loca- 
tion from rear of 720-724 Boush St., Norfolk, Va., 
to Old Suffolk Rd., 0.2 mi. E of intersection of 
Knotts Neck Rd., 2 mi. E of Drivers, Va.; ant. 
height is 982 ft. 

April 1 Decisions 

ACTIONS ON MOTIONS 
By Comr. George E. Sterling 
Petition Granted 

Key Bcstg. System Inc., Oyster Bay, N. Y.— 
Granted petitions of March 3 and 17, 1953, re- 
questing dismissal without prejudice of applica- 
tion for mod. license (Docket 10228; BML-1502). 

Kern County Bcstrs. Inc., Bakersfield, Calif. — 
Granted petition for acceptance of late notice 
of intention to appear in proceeding re applica- 
tion of Madera Bcstg. Co., Madera, Calif. (Dock- 
et 10419; BP-8427). 

Chief, Broadcast Bureau— Granted petition for 
extension of time to and including April 1, 1953, 
within which to file a reply to the joint petition 
of John Poole Bcstg. Co., and Jack O. Gross, 
Sacramento, California, applicants for television 
construction permits, for simultaneous dismissal 
and grant (Docket 10342; BPCT-1007) (Docket 
10343; BPCT-1077). 

By Hearing Examiner Thomas H. Donahue 

John Poole Bcstg. Co., Sacramento, Calif. — 
Granted petition to amend application for CP 
for new TV so as to specify as site of proposed 
main studio same site as that of proposed trans- 
mitter (Docket 10342; BPCT-1007). 

By Hearing Examiner H. B. Hutchison 

Taylor Radio & Television Corp., Wichita, Kan. 
— By memorandum opinion and order denied 
petition to amend application for CP for new 
TV to show change in make of technical equip- 
ment to be used in the construction of proposed 
TV station from that manufactured by Radio 
Corporation of America to similar equipment 
manufactured by the General Electric Co. (Dock- 
et 10260; BPCT-946). 

By Hearing Examiner Herbert Sharfman 

on the dates shown: 

Ridson Inc., Superior, Wis.— Granted motion for 
leave to amend its application for CP for new 



television station (Docket 10291; BPCT-728) by 
showing a contract between movant and Lake- 
head Telecasters Inc., Duluth, Minn., and 
by making certain other changes. Provided, 
however, that this action does not constitute a 
recognition that Ridson is entitled to remain in 
hearing status in the event of the dismissal of 
the application of Lakehead Telecasters Inc. 
(Docket 10292; BPCT-981) (Action 3/27). 

Acting Chief, Common Carrier Bureau— Grant- 
ed motion for continuance of hearing from April 
6 to May 5, 1953, in proceeding re applications 
of Walter F. Corbin, KJBS Broadcasters and 
Grant R. Wrathall, San Francisco, California, for 
CPs for one-way signaling stations in the Do- 
mestic Public Land Mobile Radio Service (Dock- 
ets 10397 et al). (Action 3/30). 

By Hearing Examiner J. D. Bond on March 31: 

Mountain City Television Inc., Chattanooga, 
Tenn.— Granted petition for leave to amend its 
application for CP for new television station 
(Docket 10439; BPCT-882) to supply information 
upon financing and other matters. 

By Hearing Examiner H. Gifford Irion 
on March 31: 

Buccaneer Line Inc., Jacksonville, Fla.— Or- 
dered that the hearing in the matter of CP for 
new point-to-point radiotelephone station (Points 
of Communication: Colonia, Yucatan, Mexico; 
Zoh Leguna, Campeche, Mexico; Sac Xaan, 
Quintano Roo, Mexico) (Docket 10376) be con- 
tinued indefinitely pending further order, pend- 
ing possible establishment of communications 
between Jacksonville, Fla., and certain points 
on the Yucatan peninsula in Mexico through 
interconnection of existing facilities now op- 
erating in the United States and in Mexico. 



Upcoming Events 



April 1 Decisions 

BY COMMISSION EN BANC 
Move Studio 
KDON Santa Cruz, Calif., Charles Blackwood 
Granl^-Granted application (BML-1528) to move 
main studio to Salinas, operating with present 
facilities 1460 kc 5 kw, U, DA-1. It will con- 
tinue to maintain studios at Santa Cruz and 
Long Beach. 

Advised of Hearing 

South Plains Broadcasters, Slaton, Tex., 
Texas Telecasting Inc., Lubbock, Tex.— Are be- 
ing advised that applications for new AM stations 
(BP-8291 and BP-8772) to operate on 1340 kc 250 
w U, at respective locations, would result in 
mutual interference and indicates necessity for 
consolidated hearing. 

W. Gordon Allen, Seattle, Wash., King's Inc., 
Edmonds, Wash. — Are being advised that appli- 
cations for new AM stations to operate on 630 kc 
1 kw D, at respective locations, would result in 
mutual interference and indicates necessity for 
consolidated hearing (BP-8674 and BP-8745). 

KXOC Chico, Calif., KXOC Inc.— Is being ad- 
vised that its application (BP-8436 to change 
facilities from 1150 kc 5 kw, U, DA-N, to 1060 kc 
5 kw-N, 10 kw-LS, U, DA-2, indicates necessity of 
hearing because of interference with KVSM San 
Mateo, Calif. 

KWSO Wasco, Calif., Manle Leaf Bcstg. Co.— 
Is being advised that application (BP-8455) to 
change facilities from 1050 kc 1 kw-D, to 1520 kc 
10 kw, U, DA-1, indicates necessity of hearing 
because of interference from KOMA Oklahoma 
City. 

License Renewal 

KRCO Prineville, Ore., Radio Central Oregon 
Inc. — Granted renewal of license for the regular 
period. 

WOSA Merrill, Wis., Alvin E. O'Konski — 

Granted renewal of license for regular period. 

Advised of Hearing 

WTTT Coral Gables, Fla., E. H. Spach, Trustee 
in Bankruptcy, Allan Henry Rosenson, Coral 
Gables, Fla. — Are being advised that Spach ap- 
plications for renewal of license of WTTT (BR- 
1493) and involuntary assignment of WTTT 
license to Spach (BAL-1215) and application of 
Rossnson for a CP to use same facilities (BP- 
8152) indicate necessity of hearing. (WTTT, 
presently inoperative, is licensed on 1490 kc, 
with 250 watts, unlimited time.) Commissioner 
Webster dissented; Commissioners Hennock and 
Merrill voted no on the basis that the license of 
WTTT has expired. 



April 1 Applications 

ACCEPTED FOR FILING 
License for CP 

KLX Oakland, Calif., Tribune Bldg. Co.— Li- 
cense for CP (BP-5293), as mod., which author- 
ized increase in power, installation of new trans, 
and DA-DN, change trans, and studio location 
and make changes in trans, equipment and 
ground system (BL-4958 Resubmitted). 

WKEY Covington, Va., Earl M. Key— License 
for CP (BP-7828) which authorized changes in 
ant. and ground system (BL-4959). 



April 11: New England Radio Engineering Meet- 
ing, sponsored by the North Atlantic Region 
Institute of Radio Engineers, U. of Connecti- 
cut, Storrs, Conn. 

April 12: Seventh annual Frances Holmes 
awards luncheon, Hotel Statler, Los Angeles. 

April 14-15: House Commerce Committee will 
see color TV demonstrations by RCA at Prince- 
ton, N. J., and by CBS and NTSC at New York. 

April 16-19: Twenty-third Institute for Educa- 
tion by Radio-TV, Deshler-Wallick Hotel, Co- 
lumbus, Ohio. 

April 18: Seventh Annual Spring Technical Con- 
ference, Cincinnati. 

April 21-23: American Newspaper Publishers 
Assn., Waldorf-Astoria, New York. 

April 22: AP Broadcasters regional meeting 
(Virginia, Maryland-District of Columbia, West 
Virginia, Pennsylvania-Delaware AP groups), 
state and joint sessions, National Press Club 
Auditorium, Washington, D. C. 

April 23-24: NARTB, TV Code Review Board 
San Marcos Hotel, Phoenix. 

April 23-25 : American Assn. of Advertising Agen- 
cies, The Greenbrier, White Sulphur Springs, 
W. Va. 

April 27-May 1: Society of Motion Picture and 
Television Engineers, 73rd semi-annual con- 
vention, Statler Hotel, Los Angeles. 

April 28: Transportation and communication 
luncheon, 41st National Chamber of Commerce 
meeting (April 27-28-29), Washington, D. C. 

April 28-May 1: NARTB Convention, Biltmore 
Hotel, Los Angeles. 

April 28-May 2: National Television News Sem- 
inar, co-sponsored by Radio-TV News Direc- 
tors Assn. and Northwestern U.'s Medill School 
of Journalism, Orrington Hotel, Evanston, 111. 

April 29-May 1: Electronics Symposium, Shake- 
speare Club, Pasadena, Calif. 

April 30-May 2: Annual convention, American 
Women in Radio and Television, Atlanta Bilt- 
more, Atlanta. 

May 1-3: Fourth District of Adv. Federation of 
America convention, Floridan Hotel, Tampa, 
Fla. 

May 2: Southwest Journalism Forum, Dallas, 
Texas. 

May 9: Middle Atlantic District. Catholic Broad- 
casters Assn., meeting in the Hotel Denis, 
Atlantic City. 

May 18-21: Electronic Parts Show, Conrad Hil- 
ton Hotel, Chicago. 

May 19-21: Annual convention, Pennsylvania 
Assn. of Broadcasters, Bedford Springs Hotel, 
Bedford, Pa. 

May 22: Annual convention, Nebraska Broad- 
casters Assn., Clarke Hotel, Hastings. 

June 6: New England Chapter of American 
Women in Radio and Television annual meet- 
ing, Hotel Statler, Boston. 

June 7-10: National Assn. of Radio Farm Direc- 
tors, spring meeting, Rice Hotel, Houston. 

June 11-12: Kentucky Broadcasters Assn. Seel- 
bach Hotel, Louisville. 

June 14-17: Advertising Federation of America, 
49th Annual Convention, Hotel Statler, Cleve- 
land. 

June 17-19: NARTB Combined Boards of Direc- 
tors, Washington. 

June 21-25: Advertising Assn. of the West, Fair- 
mont Hotel, San Francisco. 

June 25-26-27: Annual meeting of Florida Assn. 
of Bcstrs., Miami Beach. 

Aug. 3-12: Summer TV Workshop, Michigan 
State College, Lansing. 

August 10-28: Eighth Annual Religious Broad- 
casting Workshop, sponsored bv Broadcasting 
and Film Commission, National Churches of 
Christ in USA, meeting at Butler U. School of 
Religion and WFBM-TV Indianapolis. 

Aug. 21-22: British Columbia Assn. of Broad- 
casters meet at Nanaimo. 

Sept. 1-3: International Sight and Sound Exposi- 
tion and Audio Fair, Palmer House, Chicago. 

Sept. 28-30: National Electronics Ninth Annual 
Conference, Hotel Sherman, Chicago. 

Oct. 12-15: Financial Public Relations Assn., 
Sheraton Cadillac Hotel, Detroit. 



■ HOWARD E. STARK! 



Brokers and Financial Consultants 
TELEVISION STATIONS • RADIO STATIONS 

50 E. 58th St. 
New York 22, N. Y. 



ELdorado 5-0405 



Broadcasting • Telecasting 



April 6, 1953 ® Page 125 



editorials 



That June 2* Deadline 

THE ORGANIZED campaign is on for extension of the June 2 
deadline on reservation of channels for noncommercial educational 
stations. It is almost an automatic topic at hearings in Congress 
on wholly unrelated communications subjects. Any caller at the 
White House identified with broadcasting is asked about it. Women's 
clubs and citizens and parent-teacher associations are solemnly 
resolving in favor of it. 

The lobbying activity last week reached the point where Chair- 
man Tobey of the Senate Interstate & Foreign Commerce Committee 
announced he shortly would call the FCC to a hearing on the 
matter. A good job, it appears, has been done on members of this 
committee, which calls the legislative shots for the FCC. 

The educators claim they want more time to prepare their cases 
and to arrange financing. Since the lifting of the television freeze 
last April there have been only 42 applications filed by educational 
institutions, as against 242 "reserved" assignments. Of these 14 
have been granted (12 uhf, 2 vhf) and most of these on wholly 
inadequate financial showings. 

Maybe, because of the pressure, the FCC will capitulate and 
grant an extension, despite the obvious fact that there's no need 
for it. The Senate might force the FCC's hand by adopting a 
"sense of the Senate" resolution, having no valid legislative status, 
but which nevertheless would place the FCC in the position of defy- 
ing that august body if it moved ahead. 

The whole issue has been purposely confused, it seems. Nothing 
happens automatically on June 2. The way simply will be opened 
for "rule-making" changes in the allocations. For example, there's 
nothing to prevent an educational applicant from applying for a 
non-educational facility. And the commercial applicant then, for 
the first time, can apply for rule-making to transfer an educational 
channel unapplied for to commercial status. It works both ways. 

We hope the FCC won't be stampeded into an arbitrary extension 
of the reservations. To do so would be to deprive citizens in 
some areas of desired television service. Moreover, such action 
would be contrary to the Congressional intent of using the frequency 
spectrum in the best interests of the entire populace. 

Cold Facts of Hot Springs 

AS SPECIAL features (pages 82-83 et seq.) in this issue we publish 
what we consider to be two persuasive answers to the question of 
whether television prices are getting too high for anybody to afford, 
as some advertisers have been claiming. 

These answers were presented at a closed session of the recent 
annual meeting of the Assn. of National Advertisers at Hot Springs, 
Va., a particularly timely moment since in the sessions preceding 
this one a number of television's big accounts had announced they 
were profoundly disturbed by present TV costs and were downright 
scared by the prospects of still higher costs promised by TV 
expansion. 

We feel privileged to print the summaries of the speeches by 
Frank Stanton, CBS president, and Frank K. White, NBC president, 
for they restore some sensible balance to a discussion that up until 
now has been getting quite out of hand. 

Mr. Stanton's argument is chiefly concerned with the raw eco- 
nomics of TV advertising. He gives dollars and cents proof that 
TV, alone among major advertising media, can show a steadily 
declining trend in cost-per-thousand. 

Mr. White takes off from there. He points out how TV networks 
are developing plans which will enable advertisers to participate in 
less ambitious ventures. His main theme is that advertisers have 
as much responsibility as the medium has in trying to get maximum 
mileage out of television at minimum cost; that they should be 
more efficient in presenting their commercials. 

That the presidents of two important networks should speak up 
promptly and convincingly is significant and reassuring. It suggests 
that the discussion of television costs may be carried on less uni- 
laterally than was the case in the discussion, if that is not too mild 
a word, over radio network rates beginning about three years ago. 

It is certainly within the prerogatives of television's customers to 
examine television rates and to ask for explanation if the rates are 
deemed excessive. It is not their prerogative, however, to conduct 

Page 126 • April 6, 1953 




Drawn for Broadcasting . Telecasting by Sid Hix 



". . . and now for my commentary, 'A Straight Look at Today's News'." 

the kind of savage attack that they waged against radio. 

To a large extent their radio attack succeeded for lack of an 
adequate defense. The problem for television is to prevent what 
is now merely a discussion from degenerating into an attack situa- 
tion that requires defense. The obligation to prevent an outbreak 
of hostilities falls largely upon the medium. It is natural for cus- 
tomers to wonder about prices. The wise seller fixes a fair price, 
explains it, and sticks to it. 

To judge by the speeches of Messrs. Stanton and White, television 
is doing just that. The hope must be held that it will continue 
to follow that course. There is also evidence that radio networks 
may have reached price stability. CBS Radio has served notice 
it will hold the line, though its affiliation agreements permit its 
dropping prices next August. 

Operation Success 

NOW THAT the FCC has ordered that its amendments to operator 
rules become effective April 15, a lot of broadcasters can breathe 
more easily. 

What these amendments will do is belatedly recognize technical 
advances that made the present rules obsolete. They will permit 
broadcasters, particularly those with medium and small stations 
which could least afford it, to dispense with manpower waste. 

The Commission acted with intelligence despite the efforts of 
the technical unions to prevent the modernization of the rules. 
It was another example of union fears of technological development. 

In saying that we are delighted that the FCC did not fall for the 
make-work policies of the unions, we are not turning a cold shoulder 
to the needs and aspirations of the technical trades. We do think, 
however, that the technicians have been short-sighted in fighting 
this proposal in the belief it would throw many first-class operators 
out of work and depress salary scales. 

For the competent and reasonably ambitious engineer there will 
still be jobs in radio (indeed more jobs than good operators) and 
even greater opportunities in the newest phase of broadcasting — 
television, which requires, not by law but by its nature, more tech- 
nical people per program than radio ever dreamed of. 

It is to the credit of broadcasters that they persevered in this 
case. Two men deserve special mention: William C. Grove (KFBC 
Cheyenne, Wyo.), chairman of the special NARTB committee in 
charge of the project, and Bernard Koteen, special counsel. They 
are owed a round of applause for bringing at least one set of fed- 
eral regulations up to date. 

Broadcasting • Telecasting 





TTTTT 




Call it what you wish, a doctor's diagnosis or an economic report, the 
"Heart of America" (Kansas City's Great Primary Trading Area) comes 
out with a perfect electrocardiogram! 

Indeed, the health of the vast rich area has never been better. Each year, 
this great agricultural and industrial organ drives more and more of the 
nation's needs into the many arteries leading away from Kansas City. 
And each year, the returns that flow back to the pockets and purses of 
the Heart of America increase in direct proportion. 

The KMBC-KFRM Team's claim to fame in the excellent cardiac 
condition of the Heart of America is two-fold. With the dominating share 
of the radio audience, The Team, as the circulatory system, has been able, 
through its expert programming service, to keep the people alert and 
aggressive — awake to every forward movement. On the other hand, again 
by its dominance, The Team has served its advertisers with a substantial 
share of annual increased return. 

The diagnosis is simple. A sound Heart (of America), a strong Pulse 
(Kansas City Pulse, November-December, 1952) and a healthy circulatory 
system (KMBC-KFRM) is the answer to robust sales in the Kansas City 
Primary Trade Area. 




Write, wire or phone KMBC-KFRM, Kansas City, or 
your nearest Free & Peters Colonel. 



T h KMBC-KFRM 

CBS RADIO FOR THE HEART OF AMERICA 



OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY 




a/mos-6 IO%of-fhe. 
ha-tlork safes 
-takes bkce. 

in WJRi pHnizLttj 



WJR MARKET DATA 



Population 12,601,300 

Radio Homes 3,785,540 

Farm Radio Homes 328,990 

Food Sales $ 3,266,766,000 

Retail Sales $13,613,431,000 

Drug Sales $ 464,447,000 

Filling Station Sales $ 739,614,000 

Passenger Car Registrations 4,116,934 



% of total 
U. S. market 
8.3 
8.6 
5.9 
9.4 
9.3 
10.3 
10.1 
10.2 



This multi-billion dollar market, so vital to your national sales volume, 
is effectively and economically covered by one single sales voice. 
WJR reaches all of this great market every time of the day, every 
day of the year, with the most influential single voice in the area! 
Increase your sales in this rich 137 county area — use WJR, the Great 
Voice of the Great Lakes. 

For more information on WJR's ability to sell in this great market 
area, contact WJR or your Christal representative today. 




it, The Goodwill Station 
adio Network 
watts Clear Channel 




FREE 
SPEECH 
MIKE 



WJ R, Fisher Building, Detroit 2, Michigan 

WJR, Eastern Office: 665 Fifth Avenue, New York 22 
Represented Nationally by the Henry I. Christal Company 
Canadian Representatives: Radio Time Sales, (Ontario) Ltd. 



iPRIL 13, 1953 



35c PER COPY 



BROADCAST! NG 




IN THIS ISSUE: 



:ies & Advertisers 
>bc "Discounts" 
Page 27 



TV Gross Up, 
jwer Sponsors 

Page 30 



Facts On TV 
»et Ownership 

Page 32 



rges of Economic 
iry Delay Grants 
Page 48 



RE SECTION 

rts on Page 75 



ND 



year 



FHE NEWSWEEKLY I 
>F RADIO AND TV I 




IN '52 . 1 

44, 



WOR-TV was New York's number one 




£ IN '53. § 






WOR -TV alone, for the fourth straight 



station for baseball. (Telepulse 



year, carries the Dodger home games 




Dodger Sponsors 

F & M Schaefer Brewing • American Tobacco Co. — Lucky Strike 

Agency: BBDO 

Pre and Post Game Sponsors 

Bank of Manhattan ("Knothole Gang"— Happy Felton) 

Agency: Kenyon & Eckhardt 

Tidewater Associated Oil ("Talk to the Stars"- Happy Felton) 

Agency: Lennen & Newell 



To be 



,9 



316.000 WATTS 




AMERICA'S 
MOST POWERFUL 



ELEVISION STATION 



WHAS now achieves another great Televkirjfi 
FIRST . . . 316,000 watts of picture power ^^cf 
316,000 watts of greater service to viewers 
and advertisers alike. 

This leadership is traditional with WHA 
Television . . . which pioneered use of the 
12-bay high gain antenna . . . and was the 
nation's first station to provide 50,000 
watts of picture power. 

First again . . . because of bold development 
work with General Electric engineers . . . 
WHAS becomes the nation's most powerful 
television station . . . serving and selling the largest 
number of viewers in the Kentuckiana market. 



Channel 11 
Basic CBS 



WMASTir 




ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Station Manager 

Represented Nationally by Harrington, Righter & Parsons, Inc., New York, Chicago, San Francisco 



SO IS 



WICUtv, THE ERIE DISPATCH, WIKKam 



WHEN IT COMES TO SELLING ONE ERIE, PA. MARKET 




by EDWARD LAMB 

ENTERPRISES 



ERIE, PA.— WICU-TV 

Headley-Reed Co. 

ERIE, PA.-WIKK AM 

H-R Co. 

ERIE, PA.— THE ERIE DISPATCH 

Reynolds-Fitzgerald, Inc. 

MASSILLON, OHIO— WMAC-TV 

Now under construction 

TOLEDO, OHIO— WTOD AM 

Headley-Reed Co. 

ORLANDO, FLA.— WHOO AM-FM 

Avery-Knodel, Inc. 



In olden days the three Musketeers were a perfect 
team — In modern times the Erie Dispatch — Erie's 
oldest and first Newspaper — WIKK a 5000 Watts, 
top-rated radio station and WICU-TV— Erie's great 
VHF station with the best from all 4 networks are the 
perfect team when it comes to selling Pennsylvania's 
Third City and adjacent areas. 




* RADIO 

* TV 

* NEWSPAPER 



EDWARD 



i^ifitZtty/uZf&f inc. 



New York Office, Hotel Barclay— Home Office, 500 Security Bldg., Toledo, Ohio 



Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 Na- 
tional Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. 




PRIME PROFIT 

WLEV-TV, in the center of Pennsylvania's rich Lehigh 
Valley, reaches out to capture a king's share of this con- 
sistently prosperous industrial and farm area. The people 
in the WLEV-TV area are a prime target for advertising. 
Each year, for example, they spend $281,832,000 for food 
-$23,526,000 for drug items. 

For bigger sales ... for profitable advertising . . . buy 
WLEV-TV, the only medium to reach this entire prime prof- 
it market. Top time available now. Write for information. 

A Steinman Station 




jfffffK 



retail sales 






Represented by 



MEEKER TV, I 




Page 4 • April 13, 1953 



Broadcasting • Telecasting 



closed circuit 



SERIOUS consideration is being given to 
rotating chairmanship on FCC to solve 
present dilemma. If this White House plan 
prevails, either new Comr. John C. Doerfer 
or Vice Chmn. Rosel H. Hyde will be first 
at bat, to serve for perhaps one year. It 
I appears definite now that chairmanship is 
i toss-up between Messrs. Hyde and Doerfer, 
with former holding widespread communica- 
tions and Congressional support but with 
, "clean-sweep" advocates of new administra- 
tion favoring newcomer Doerfer. 

★ ★ ★ 

MUSHROOMING demand for authentic 
i TV circulation data showing number of 
; video homes by city, county and state is 
i expected to speed drafting of proposed sur- 
vey formula under NARTB auspices. TV 
board of association slated to act on formula 
in June, with fast field work to follow if 
idea is approved. 

★ ★ ★ 

WISCONSIN'S militant Sen. McCarthy is 
on FCC's neck again. Incensed over FCC 
consideration of Milwaukee Ch. 10 situation 
[B*T, April 6] same day that Senate was 
considering confirmation of Wisconsin nomi- 
nee John C. Doerfer for FCC, he has as- 
signed his crack investigator, E. C. Rogers, 
to case. Evidently he feels that Mr. Doer- 
fer, as Wisconsin native, would have first- 
hand information on bid of WISN for edu- 
cational facility and that Democratic Com- 
mission should not have rushed action deny- 
ing WISN plea. Out-going Comr. Merrill 
forced issue, supported by Democratic 
majority. 

★ ★ ★ 

McCARTHY investigation is second "on 
the ground" study of FCC activities currently 
underway by Congressional committees. 
Rep. Clare E. Hoffman (R-Mich.), chair- 
man of House Government Operations Com- 
mittee, has had investigator rummaging 
through FCC administrative files for days. 

★ ★ ★ 

LAST Friday was quasi-broadcast day at 
White House. Among conferees with Presi- 
dent Eisenhower were: Harry C. Butcher, 
KIST KEYT (TV) Santa Barbara, Calif., 
former naval aide to wartime ETO com- 
mander (side-door appointment); Roy 
Roberts, president, Kansas City Star 
( WD AF-AM-TV) ; Eugene C. Pulliam, 
Indianapolis Star (WIRE) and Republican 
national committeeman. 

★ ★ ★ 

JUNKET BRAND FOODS, Little Falls, 
N. Y., through McCann-Erickson, N. Y., 
planning to start its annual radio spot an- 
nouncement drive in late spring in south- 
ern markets and in northern areas. Ten- 
week campaign, it is thought, will run in 
about same number of markets — 75 — as 
were used last year. 

★ ★ ★ 

LILLIAN SELB, business manager of Radio- 
TV department of Foote, Cone & Belding, 
N. Y., has resigned effective today (Mon- 
day). She reportedly will be succeeded by 

Broadcasting • Telecasting 



Arthur Pardoll, radio-TV contracts, Sullivan, 
Stauffer, Colwell & Bayles, N. Y. Miss Selb, 
who has been with FC&B for past 1 1 years 
expects to vacation on West Coast and an- 
nounce her plans in near future. 

★ * * 

FCC WRESTLED again last week with proj- 
ect for revamping processing lines on TV 
hearings to give first priority to big markets 
having but one TV service. Alternative pro- 
posal discussed was setting up of two process- 
ing lines, to run simultaneously, one to 
cover big markets only and other so-called 
"white areas" having no primary service. 
Staff contentions that this procedure would 
slow down uhf development by expediting 
vhf in larger markets are causing concern. 
Discussion, precipitated by Comr. Robert 
T. Bartley, went over for consideration this 
week. 

★ ★ ★ 

ALTHOUGH FCC has three different proj- 
ects underway on "strike" applications in 
TV, ranging from blocks to blackmail, it 
has experienced difficulty in developing fool- 
proof case which might be turned over to 
Dept. of Justice for prosecution. Last week 
it was apprised of new case in important 
Southern non-television market where mer- 
ger deal had been evolved by two early ap- 
plicants. There were signs that FCC might 
go all-out promptly. 

★ ★ ★ 

CHAIRMAN CHARLES W. TOBEY (R- 
N. H.) of Senate Commerce Committee still 
feels there's merit in idea of charging radio 
and television stations fee for their licenses. 
Asked whether he would favor charging 
newspapers similar fee for preferred mailing 
privileges he made no comment. 

★ ★ ★ 

COMPLETION of radio-TV coverage plans 
for Kentucky Derby expected any day, with 
CBS and Red Cross discussing plans. Red 
Cross would receive all income if famed 
race is sponsored, Derby officials having 
turned over radio-TV rights without strings. 
So far CBS reportedly has no client for 
$250,000 TV fee originally fixed by Derby 
officials, nor could it sell Derby-Preakness- 
Belmont stakes "Triple Crown" TV pack- 
age for $500,000. Gillette sponsored last 
year. 

★ ★ ★ , 

REPORTS LINKING Frank P. Schreiber, 
general manager of Chicago Tribune sta- 
tions (WGN-AM-FM-TV) with WPIX 
(TV) management were dispelled last week 
with logical explanation that Mr. Schreiber 
sits on board of WPIX, which is member of 
McCormick family. Successor to G. Ben- 
nett Larson, WPIX vice president who be- 
comes president-general manager and part 
owner of KDYL-AM-TV Salt Lake City 
[B*T,. April 6], is under consideration but 
appointment not expected, probably until 
after sale of KDYL properties by Sid Fox 
and associates to Time Inc. and Mr. Larson 
receives FCC approval. 



IN THIS ISSUE 

LEAD STORY 

Reports that some stations have granted 
preferential rates to General Mills and Ana- 
cin prompt agencies for other clients to ask 
for same concessions. Page 27. 



FACTS & FIGURES 

TV network gross billings are up, but 
there are fewer advertisers represented than 
there were a year ago. Page 30. 

New survey shows how TV set ownership 
is divided among geographical, educational, 
occupational and economic groups. Page 32. 

TRADE ASSOCIATIONS 

Two more workshop panels set for 
NARTB convention. Page 42. 

GOVERNMENT 

Three TV grants held up on question 
of whether other interests would suffer 
economic injury. Page 48. 

Senate pressure to keep non-commercial, 
educational TV reservations on ice will 
.come to head this week at open hearing. 
Page 54. 

STATIONS 

Birmingham News Co. buys WAPI, 
WAFM (FM) and WAFM-TV Birmingham 
for a net in excess of $1.5 million, with 
gross at $2.4 million. Page 57. 

FEATURES 

How Columbia U. makes its educational 
programs pay off. Page 77. 

An agency expert tells how to cut costs 
in TV film commercials. Page 78. 

Design for an expanding AM-TV station. 

Page 84. 

Binaural broadcasting: Is two-dimension- 
al radio about to catch hold? Page 86. 

EDUCATION 

Annual Ohio State Institute for Educa- 
tion by Radio-Television meets this week. 
Page 96. 

AWARDS 

Radio-TV winners of Sigma Delta Chi 
awards. Page 98. 

Ohio State radio-TV awards. Page 100. 

Broadcasting • Telecasting wins spe- 
cial award from American Heritage Foun- 
dation for its support of get-out-the-vote 
drive. Page 101. 



UPCOMING 

April 14-15: Color TV Demonstrations for 
House Commerce Committee, Princeton, 
N. J., and New York. 

April 15-17: RTMA Conference Board Meet- 
ing and Joint Session with Canadian 
RTMA, Ambassador Hotel, Los Angeles. 

April 16: Educational TV Hearing, Senate 
Commerce Committee and FCC, U, S. 
Capitol, Open. 

April 16-19: 23rd Institute for Education by 
Radio-TV, Deshler-Wallick Hotel, Co- 
lumbus, Ohio. 

(For other Upcomings, see page 121) 

April 13, 1953 ® Page 5 



If flLSouth's Greatest Salesman 

NEW ORLEANS 




WWL New Orleans 

sells to more 
Southerners 
than any other 
advertising medium, 
ecause WWL reaches 
more Southerners 



Moves All These Famous Brands . . 






'VQRY 










W0 



1 *' 5HES b Thter 



( too ) 




AJAX 





MEXSAKA 










f BEST | 

!• xxxx.;. 






D 



50,000 watt clear channel coverage over 
4-state area still unquestionably radio 
dominated. 

Highest ratings earned by brightest CBS 
stars and home-grown personalities. 

Extras for advertisers — Drug Store and 
Super Market displays, newspaper ads, 
24-sheet posters, streetcar and bus signs 
— more selling support than from any 
other station South. 



Let WWL, South's Greatest 
Salesman, Sell for You! 




NEW 



ORLEANS 



CBS Radio Affiliate 50,000 Watts Clear Channel 

A Department of Loyola University • Represented Nationally by the Katz Agency 



All It Took was Something Extra. . ♦ 




. . . To save Andrew Jackson's life in a duel with Tennessee's best pistol shot. 
When Andy faced his opponent in a great-coat several sizes too large, the marks- 
man misjudged his target, and only wounded him. Jackson's return fire wrote finis 
to the duelist's career. 

K.OWH too, has been shooting for that, "Something Extra", and scoring a solid hit. 
Proof of a bonus audience is the Hooper averaged below for the 16-month period 
from October, 1951, to February, 1953. Let KOWH bullseye the Omaha- Council 
Bluffs area for you! 




§ 35.8% 



Largest total audi- 
ence of any Omaha 
station, 8 A.M. to 6 
P.M. Monday thru 
Saturday! (Hooper, 
Oct., 1951, thru Feb. 
1953.) 

Largest share of au 
dience, in any indi- 
vidual time period 
of any independen 
station in all Amer 
ica! (Feb., 1953.) 



OTHER 

Sfo. "A" sf a >'g" STATION RATINGS 



Sta. "C" 





Sta. ' 









Sta. "E' 




O M A 



"America's Most Listened- to Independent Station 1 ' 



General Manager, Todd Storz; Represented Nationally By The BOILING CO. 



A 



Page 8 • April 13, 1953 



Broadcasting 



Telecastin 



at deadline 



United Artists TV Expands, 
Realigns Sales Staff 

LARGE SCALE expansion and realignment of 
United Artists Television sales staff, attributed 
to company's increased activities and future 
plans, announced Friday by George T. Shupert, 
vice president and general manager of UA-TV. 

Bob Gaertner, assistant to Mr. Shupert, as- 
sumes responsibilities of business manager, in 
addition to present assignment. Other changes: 
Milton Olin of UA-TV sales staff and Nat V. 
Donato, formerly eastern sales manager of 
Guild Films, named divisional sales managers 
sharing Northeastern and Middle Atlantic 
states and Canada; Robert W. (Pat) O'Brien, 
Chicago manager, promoted to midwestern 
sales manager; Bomar Lowrance & Assoc. 
named UA-TV South and Southwest repre- 
sentatives. 

Value of Radio-TV Output 
Shows Increase for Year 

TOTAL value of radio and TV set production 
in 1952 was $1,298,847,000 (manufacturers 
value), according to Radio-Television Mfrs. 
Assn., compared to $1,272,922,897 in 1951. 
Radio output in 1951 consisted of 12,627,362 
sets valued at $315,936,597. Radio output in 
1952 consisted of 10,934,872 sets valued at 
$249,847,000. 

TV output in 1951 consisted of 5,384,798 
sets worth $956,986,300 compared to 6,096,279 
sets worth $1,049,000,000 in 1952. 

Revised estimates show 1952 radio produc- 
tion consisted of 4,043,128 home sets, 1,929,036 
clock radios, 1,719,859 portables and 3,242,849 
auto radios. 

RTMA estimated 1,177,195 TV sets were 
sold at retail in first two months of 1953, in- 
cluding 537,122 sets in February and 640,073 
sets in January (see TV and radio shipments to 
dealers page 32). Radio sales totaled 922,253 
units for the two months, 507,527 in February 
and 414,726 in January. 

Landau Sales for TV 
Formed in New York 

FORMATION of new TV syndication firm, 
Landau Sales for Television Inc., announced 
Friday by Ely Landau, president of Ely Landau 
Inc., New York, TV production company. Un- 
usual twist to development, according to Mr. 
Landau, is that Pathe Labs and major (un- 
named) film investment syndicate are supplying 
part of funds for production of several TV 
series by Ely Landau Inc., which LST will dis- 
tribute. He noted that this marks first time 
major film groups have invested in TV films 
prior to their sale. 

Ely Landau Inc. currently completing pro- 
duction of 39 weeks each of Bill Corum Sports 
Life series; The Passerby dramatic series; Man's 
Heritage, and Wendy Barrie Visits programs. 
They will be sold and distributed by LST, 
along with properties acquired from other pro- 
duction firms. 

Immediate plans, according to Mr. Landau, 
are for force of 24 representatives in key U. S. 
cities to handle LST products. Headquarters for 
LST, as well as Ely Landau Inc., are at 101 
West 55th St., N. Y. 



RADIO BEST RECRUITER 

TRIBUTE was paid to radio as recruit- 
ing agency for Ground Observer Corps 
Friday as U. S. Air Force announced 
that six-part, transcribed radio series, 
transcription featuring spot announce- 
ments by dignitaries in all walks of life, 
and new GOC song, "Keep Your Eyes 
on the Skies," will be made available 
this week to radio stations in 36 GOC 
states. Crediting radio, through The Ad- 
vertising Council, with encouraging in- 
crease in GOC volunteers, Gen. Nathan 
F. Twining, vice chief of staff of U. S. 
Air Force, said majority of new mem- 
bers indicated "they were motivated to 
join by radio announcements," and ex- 
pressed hope "for same cooperation in 
the future." 



Rogers Heads NARTB 
Small Market TV Panel 

W. D. (Dub) ROGERS Jr., KDUB-TV Lub- 
bock, Tex., named chairman of Small Market 
Television Panel to be held during NARTB 
April 28-May 1 convention at Los Angeles 
(early story page 42). Mr. Rogers replaces 
Wayne Coy, KOB-TV Albuquerque, who will 
be unable to preside because of illness. Panel 
will be held Wednesday, April 29, 2:15 p.m. 

Other members of panel are Lawrence H. 
Rogers II, WSAZ-TV Huntington, W. Va.; 
James D. Russell, KRTV (TV) Colorado 
Springs; Gaines Kelley, WFMY-TV Greens- 
boro, N. C, and Robert Lemon WTTV (TV) 
Bloomington, Ind. 

New satellite session scheduled during con- 
vention week is meeting of presidents of state 
broadcasters' associations. D. E. Jayne, WELL 
Battle Creek, Mich., called meeting as chair- 
man of state association steering committee. 
Session will be held Tuesday, April 28, at 
10:30 a.m. in Biltmore Hotel. Harold E. Fel- 
lows, NARTB president, will represent associa- 
tion at meeting. 

Several other convention panels completed 
by NARTB. They are: 

Labor (Thurs., 3:15-4 p.m.) — Leslie C. John- 
son, WHBF Rock Island, 111., chairman; Rich- 
ard A. Moore, KTTV (TV) Los Angeles; Victor 
C. Diehm, WAZL Hazleton, Pa.; Joseph A. Mc- 
Donald, NBC; Victor A. Sholis, WHAS Louis- 
ville. 

Radio Programming (Thurs., 3:15-4 p.m.) — 
William D. Pabst, KFRC San Francisco, chair- 
man; George H. Clinton, WPAR Parkersburg, 
W. Va.; Jack L. Pink, KONO San Antonio; 
Barney Schwartz, KPRL Paso Robles; William 
B. Quarton, WMT Cedar Rapids. 

Radio Merchandising (Thurs., 4-4:45 p.m.) — 
John M. Outler Jr., WSB Atlanta, chairman; 
Ben Ludy, WIBW Topeka; Jay B. Rhodes, 
KIBE Palto Alto, Calif.; Lee W. Jacobs, KBKR 
Baker, Ore. 

Grossman Duties Increased 

HENRY GROSSMAN, assistant to Frank B. 
Falknor, CBS-TV vice president in charge of 
operations, given additional responsibilities in 
new post of operations for television. Following 
New York operating groups will report to him: 
Network operations, film service operations, 
productions operations, technical operations 
and new effects development. 



© BUSINESS BRIEFLY 

PLYMOUTH SIGNS ABC SHOW • Plymouth 
Div. of Chrysler Motor Corp. signs to sponsor 
ABC-TV's new ABC Album series (Sunday, 
7:30-8 p.m. EST) in what network termed "one 
of the largest television sales since the merger 
of ABC with United Paramount Theatres." 
Contract understood to represent estimated 
$250,000. Plymouth will sponsor in 32 markets 
for nine weeks starting April 26, when pro- 
gram, which started last night (Sunday) as first 
major new series since ABC-UPT merger, will 
be retitled Plymouth Playhouse. Agency for 
Plymouth: N. W. Ayer & Son. 

LIPTON IN 45 MARKETS « Lipton's Tea, 
N. Y., compiling its list of radio stations for 
six-week campaign to start some time in June. 
About 45 radio markets will be used, with 
several television cities to be included. Agency: 
Young & Rubicam, N. Y. 

SUMMER SERIES FOR WILLYS • Willys- 
Overland Motors reportedly near signing for 
23-week summer series of 90-minute Sunday 
musical programs on CBS Radio upon expira- 
tion of, and in 2:30-4 p.m. period now occupied 
by, its New York Philharmonic broadcasts. 
Series will present recordings of world's leading 
music festivals and presumably will start early 
May. Willys agency: Ewell & Thurber Assoc., 
N. Y. 

RE-EVAULATE FOR PERTUSSIN • Erwin, 
Wasey & Co., N. Y., for its client Pertussin, 
whose present radio campaign ends mid-April, 
re-evaluating its station coverage, based on 
Neilsen reports, for next fall's schedule. Radio 
and television are being reconsidered. Budget 
re-evaluation will be presented to advertiser 
some time in June. 

SPOTS FOR TETLEY • Tetley Tea Co., 
N. Y., expecting to place radio spot announce- 
ment campaign starting May 4 for 17 weeks 
in several major markets. Agency: Geyer Inc., 
N. Y. 

BIRDSEYE DRIVE • Birdseye Frozen 
Chicken, through Young & Rubicam, N. Y., 
planning radio-TV campaign to start some- 
time in May for eight weeks in seven markets. 

KWBW APPOINTS TAYLOR • KWBW Hut- 
chinson, Kan., NBC affiliate, to be represented 
by O. L. Taylor Co. effective yesterday (Sun- 
day), Mrs. Bess Marsh Wyse, station president, 
announced. Station is on 1450 kc with 250 w 
fulltime. 



Zenith to Ask Court 

To Vacate Ch. 2 Decision 

FCC's order denying Zenith Radio Corp. hear- 
ing on petition for permission to operate com- 
mercial TV outlet on Ch. 2 in Chicago was 
branded by E. F. McDonald Jr., Zenith presi- 
dent, as "arbitrary and unjust" Friday (see 
story, page 52). Comdr. McDonald said his 
company intends to ask courts to vacate de- 
cision and has so notified the commission. 

Comdr. McDonald noted Zenith operated ex- 
perimental station on Ch. 2 in Chicago since 
1939 and had its application for commercial 
operation on file since 1948. 



Broadcasting • Telecasting 



April 13, 1953 • Page 9 






WAGA is FIRST 
in out-of-home 
Listening in Atlanta* 

WAGA has more out-of-home listeners 
day and night, seven days a week than 
any other station. 

Of the 72 quarter-hour periods 6 a.m. 
to midnight Monday through Friday 
WAGA had 40 firsts, station "A" 8 firsts, 
station "B" 8 firsts, station "C" 2 firsts 
and station "D" one first. There were 13 
ties. 

Out-of-home or in-the-home, WAGA 
gives you more listeners per dollar than 
any other Atlanta station. 

* According to the Pulse of Atlanta survey of 
out-of-home listening, February, 1953. 



Light and lively music, baseball, Perry's kitchen 
with menus and recipes emphasizing outdoor living 
— when the first warm days roll around WAGA 
listeners will find our programs designed for sum- 
mertime listening and living. 

Alert advertisers who want to keep summer sales 
high will take advantage of this special summertime 
programing. 





Represented Nationally by the Katz Agency, Inc. 

TOM MARKER, National Sales Director, 488 Madison Ave., New York 22 
BOB WOOD, Midwest National Sales Manager,230 N.Michigan Ave., Chicago \*C 




5ft 



Page 10 • April 13, 1953 



Broadcasting • Telecasting 



PEOPLE 



at deadline 



1 Share Time, 2 Merger Bids 
Filed; Other FCC Activity 

MERGERS of competing TV applicants for 
vhf Ch. 2 at Springfield, 111., and uhf Ch. 41 
at Albany, N. Y., share-time proposal for vhf 
Ch. 11 at Minneapolis-St. Paul and four new 
TV station bids reported by FCC Friday. Four 
transfers filed, including sales of KONA (TV) 
Honolulu and WBRC Birmingham (see story 
page 57). FCC also finalized Conelrad rules, 
effective May 15. Plan allows cooperating AM 
stations to remain on air during enemy air 
attack but minimizes "homing" potential of 
radio signals. 

Merger and share-time requests: 

Springfield, 111. — WMAY-TV Inc., 60% owned 
by WMAY there, drops vhf Ch. 2 bid, acquires 
30% holding in remaining uncontested Ch. 2 bid 
of Sangamon Valley TV Corp. WTAX Spring- 
field retains 30% holding in Sangamon. WSOY 
Decatur, 111., gains 11% interest in Sangamon. 
WTAX and WMAY to remain competitive op- 
erations. 

Albany, N. Y.-WOKO dismisses uhf Ch. 41 
bid, acquires 49%-plus option in uncontested bid 
of WROW. WOKO would be sold. 

Minneapolis-St. Paul— WTCN and WMIN, com- 
petitors for vhf Ch. 11, amend to specify share- 
time operation. Amended bids are uncontested 
with withdrawal of Meredith Engineering Co. 
request for Ch. 11. 

New TV applications: 

Weslaco, Tex. — KRGV requests vhf Ch. 5 with 
effective radiated power of 28.8 kw visual and 

14.4 kw aural, antenna height above average 
terrain 752. Replaces application dismissed 
earlier. 

Casper, Wyo.— KSPR seeks vhf Ch. 2, ERP 
1.386 kw visual and 0.692 kw aural, antenna 
minus 6.38 ft. 

Paducah, Ky. — Paducah TV Co. seeks uhf Ch. 
43, ERP 174 kw visual and 88 kw aural, antenna 
482 ft. Firm is headed by Irving Geist, New 
York clothing manufacturer, and Francis Chorin, 
New York investor. 

Pittsburgh, Pa. — Metropolitan Pittsburgh Edu- 
cational TV Station (public school and com- 
munity venture) seeks reserved educational, non- 
commercial vhf Ch. 13, ERP 60.3 kw visual and 
30.2 kw aural, antenna 616 ft. 

Transfer requests: 

KONA (TV) Honolulu, now off air, asks con- 
sent to transfer control of Radio Honolulu Ltd., 
permittee, through sale by Herbert M. Richards 
of 85% for $60,488 to principals in KPOA and 
KGU. KPOA to be disposed of after grant 
[B»T, March 16]. KGU and KPOA groups also 
to buy 15% held by minority stockholders at 
80% of par. KONA reported current assets of 
nearly $3,300, current liabilities nearly $166,500. 
KONA plans to ask change from Ch. 11 to Ch. 4. 
KPOA and KGU drop bids for Ch. 4, newly 
sought by American Broadcasting Stations Inc., 
vhf Ch. 2 grantee at Cedar Rapids, Iowa (WMT). 

WTVU (TV) Scranton, Pa. — Seeks assignment 
of permit from partnership to new corporation 
owned by Mr. and Mrs. Frank J. Collins. Dahl 
W. Mack and Henry J. Geist withdraw, receiv- 
ing $16,100 and $9,800 respectively. 

WSB-AM-FM-TV Atlanta, Ga. — Asks approval 
to relinquishment of control by James M. Cox 
Jr., trustee of certain voting stock for mother 
and two sisters, as result of conversion of pre- 
ferred stock to common stock held by other 
stockholders and issuance of new stock. Cor- 
porate reorganization is in accord with 1950 
merger of Atlanta Journal and Constitution. 

Other TV application dismissals: 

Abilene, Tex.— KWKC drops bid for vhf Ch. 9, 
leaving uncontested bid of KRBC. 

St. Louis, Mo. — Meredith Engineering Co. drops 
bid for vhf Ch. 4, leaving KXOK, KMOX, KWK 
and Missouri Valley TV Co. still pending. 

Rochester, N. Y. — Meredith Engineering drpps 
bid for uhf Ch. 15, leaving WGVA Geneva, 
N. Y., and WARC still pending. 

Granted power changes and ST As: 

KAFY-TV Bakersfield, Calif.— Granted change 
in ERP from 20.5 kw visual and 11 kw aural to 
19 kw visual and 10.5 kw aural. Uhf Ch. 29. 

KTXL-TV San Angelo, Tex.— Granted change 
In ERP from 11 kw visual and 5.5 kw aural to 

27.5 kw visual and 15.5 kw aural. Vhf Ch. 8. 
WMTV (TV) Milwaukee — Granted ERP change 

from 16.5 kw visual and 9.3 kw aural to 17 kw 

Broadcasting • Telecasting 



ALL CLEAR 

TACOMA, Wash., viewers of KTNT- 
TV now are regularly hearing what they 
see on their screens. Previously, there 
had been instances where the relation- 
ship of audio to video of KTNT-TV was 
nebulous to say least [B»T, April 6]. 
Reason was that one of harmonics of 
KISW (FM) Seattle fell in picture chan- 
nel of KTNT-TV. Action two weeks 
ago by Seattle FM station in installing 
harmonic trap to filter out disturbing 
radiations cleared up disturbing situation. 



KGIL Control Purchased 

CONTROL of KGIL San Fernando, Calif., 
acquired for $54,000 by group headed by Wil- 
liam B. Dolph, executive vice president of 
WMT Cedar Rapids, la., and Herbert L. Pettey 
[B*T, March 23]. Their associates in purchase 
include E. P. Franklin; Fulton Lewis, jr.; ex- 
Sen. D. Worth Clark of Idaho, and Herbert M. 
Bingham, all stockholders in KJBS San Francis- 
co. In addition purchasing group includes Stan- 
ley G. Breyer, KJBS commercial manager; 
Russell Quisenberry and John Tuttle, San Fern- 
ando businessmen. 

Deal involves purchase of entire holdings of 
1,325 shares common voting stock of Faye J. 
Smalley Jr., KGIL president-general manager, 
and half of 1,450 shares preferred non-voting 
stock held by Howard P. Gray, vice president- 
commercial manager who becomes general 
manager on FCC approval of sale. Mr. Smalley 
remains as consultant. Sale negotiated by Albert 
Zugsmith & Assoc., Hollywood. 

KRTV (TV) Names McDonald 

PATT McDONALD, long manager of WHHM 
Memphis, named by Kenyon Brown, KRTV 
(TV) Little Rock president, to be general 
manager of first Arkansas station. KRTV 
started telecasting April 5 on uhf Ch. 17, with 
CBS-TV affiliation. Mr. McDonald is former 
member of NARTB board for small stations 
and served on several NARTB committees. He 
is native Texan and has managed KWFC Hot 
Springs, Ark., KCUL Fort Worth and other 
Texas stations, having been in broadcasting 16 
years. 

visual and 9.1 kw aural. Uhf Ch. 19. 

WIBM-TV Jackson, Mich. — Granted ERP 
change from 215 kw visual and 110 kw aural to 
19 kw visual and 9.6 kw aural. Uhf Ch. 48. 

WLOK-TV Lima, Ohio— Granted ERP decrease 
from 20 kw visual and 11 kw aural to 16 kw vis- 
ual and 8.3 kw aural. Uhf Ch. 73. 

WWNY-TV Watertown, N. Y. — Granted ERP 
boost from 185 kw visual and 100 kw aural to 
235 kw visual and 120 aural. Uhf Ch. 48. 

KELO-TV Sioux Falls, S. D. — Granted ERP 
change from 57 kw visual and 29 kw aural to 
55 kw visual and 33 kw aural. Vhf Ch. 11. 

WCOV-TV Montgomery, Ala.— Uhf Ch. 20 
grantee, issued STA to commence commercial 
operation effective April 8. 

WPAG-TV Ann Arbor, Mich. — Grantee uhf Ch. 
20, issued STA commence commercial opera- 
tion effective April 3. 

KVEC-TV San Luis Obispo, Calif.— Vhf Ch. 6 
grantee, issued STA commence commercial op- 
eration effective April 8. 

Two new FM applications filed, one by 
KIND Independence, Kan., for Ch. 226 and 
one by Northeast Radio Corp., Ithaca, N. Y., 
for Ch. 279. 



RICHARD T. CONNOLLY, assistant director 
of Young & Rubicam radio and TV publicity 
department, on April 20 will join NBC as di- 
rector of press department, Sydney Eiges, vice 
president in charge, is announcing today (Mon- 
day). He replaces FRANK YOUNG, for whom 
future plans will be announced later. 

WILLIAM C. GOEGHEGAN, vice president, 
Compton Adv., N. Y., to Sherman & Mar- 
quette, same city, as vice president. 

ALFRED LORBER, assistant to the general 
attorney of Celanese Corp. of America, named 
assistant to Norman A. Adler, general attorney 
for Columbia Records, N. Y. 

TED WALLOWER, timebuyer with Berming- 
ham, Castleman & Pierce, N. Y., to Harry B. 
Cohen Adv., N. Y., in same capacity. 

PAUL KELLER, for past three years assistant 
research director of N. Y. office, N. W. Ayer & 
Son, to ABC research department as supervisor 
of ratings. He formerly was research analyst 
with Biow Co., N. Y. 

ADNA H. KARNS, vice president and general 
manager of Air Trails Network (WING 
Dayton, WIZE Springfield, WCOL Columbus), 
elected president of Ohio Assn. of Radio & 
Television Broadcasters. 



ARB to Show Uhf Homes 
In Joint Uhf-Vhf Cities 

SERIES of quarterly surveys showing percent- 
age of television homes and percentage having 
uhf receiving equipment in joint uhf-vhf cities 
started by American Research Bureau. James 
W. Seiler, head of bureau, said surveys were 
taken for first week in April and figures will be 
available to subscribers within week or 10 days 
on confidential basis. Data also will show 
station most viewed in each market. 

Cities covered in first survey include Wilkes- 
Barre, York, Reading and Allentown-Bethle- 
hem, Pa.; Atlantic City, N. J.; Springfield, 
Mass.; Youngstown, Ohio; Peoria, 111.; South 
Bend, Ind.; Mobile, Ala.; Roanoke, Va. Other 
cities will be added as they enter joint uhf- 
vhf category. 

KYNO-TV Plans Fall Start 

GENE CHENAULT, general manager of 
KYNO Fresno, said Friday mid-fall starting 
date is contemplated for uhf Ch. 47, granted 
last week (see early story page 52). RCA 
equipment will be installed on "high priority," 
he said, but no discussions yet have been held 
regarding either network affiliation or national 
representative. Mr. Chenault said J. E. O'Neill 
had designated him general manager of TV 
operation. Charles Theodore, formerly with 
Paramount-KTLA (TV) Los Angeles, becomes 
operations supervisor. He, along with Bert 
Williamson, of KYNO, who will be in tech- 
nical charge, will supervise installation of new 
TV station. 

Indian's Games on WBEN-TV 

WBEN-TV Buffalo will telecast 15 games of 
Cleveland Indians baseball team, with 10 games 
on Saturdays, four on Sundays and Labor Day 
game. Schedule runs from April 25 to Sept. 27. 
Sponsors are Frontier Oil Refining Co. and 
Nick Delgato Appliances, Buffalo. 

Admiral Sales 

ADMIRAL Corp. sales for first quarter of 
1953 exceeded $67 million, second highest in 
company's history, Frank H. Uriell, vice presi- 
dent, advised stockholders. 

April 13, 1953 • Page 11 



BROADCASTING * 
TELECASTING 





Texas' first post-freeze station-*-West 
Texas' first operating television station 
—South Plains' first telecenter^KDUB- 
TV of course! 

317,700 potential customers with th« 
3rd highest income per capita in the 
nation are signed, sealed and Chan* 
neled for your message on KDUB-TV. 




W. D. "Dub" Rogers-President 
Mike Shapiro— Commercial Mgr. 



Effective Power 
35,000 Watts Visual 
17,500 Watts Aural 




Avery-Knodel, Inc. 
National Representative 



affiliates: Paramount 




DuMont 



Page 12 



April 13, 1953 



index. 



THE NEWSWEEKLY OF RADIO AND TELEVISION 

Published Every Monday by Broadcasting 
Publications Inc. 



Advertisers & Agencies 28 

At Deadline 9 

Awards 98 

Closed Circuit 5 

Editorial 122 

Education 96 

Facts & Figures 30 

Feature Section 75 

Film 36 



For the Record 102 

Government 48 

In Review 16 

International 98 

Lead Story 2T 

Manufacturing 70 

Milestones 97 

Networks 66 

On All Accounts 25 



Open Mike 18 

Our Respects 22 

People 89 

Personnel Relations . . 69 

Professional Services. . 74 

Programs & Promotion 94 

Program Services . . 74 

Stations 57 

Trade Associations .42 



Executive and Publication Headquarters 
870 National Press Bldg.; Washington 4, D. C. Telephone MEtropolitan 8-1022 

Sol Taishoff, Editor and Publisher 

EDITORIAL Art King, Managing Editor; Edwin H. James, Senior Editor; J. Frank 

Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant 
Managing Editor; David Berlyn, Assignment Editor; Lawrence Christo- 
pher, Technical Editor. Staff: Harold Hopkins, Patricia Kielty, Keith 
Trantow, Don West. Editorial Assistants: Evelyn Boore, Kathryn 
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to the Publisher. 

BUSINESS Maury Long, Business Manager; George L. Dant, Adv. Production 

Manager; Harry Stevens, Classified Advertising Manager; Eleanor 
Schadi, Doris Kelly, Shirley Harb; B. T. Taishoff, Treasurer; Irving 
C. Miller, Auditor and Office Manager; Eunice Weston, Assistant 
Auditor. 

Duane McKenna, Art and Layout. 

CIRCULATION & John P. Cosgrove, Manager; Elwood M. Slee, Subscription Manager; 
READERS' SERVICE Betty Jacobs, Loel Millar, Joel H. Johnston, Harold Flynn. 



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EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, 
Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami- 
ghetti, Dorothy Munster, Liz Thackston. 

BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, 
Sales Service Manager; Kenneth Cowan, Eastern Sales Manager. 

360 N. Michigan Ave., Zone 1, CEntral 6-4115. 
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Toronto: 417 Harbour Commission, EMpire 4-0775. James Montagnes. 



NEW YORK 



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SUBSCRIPTION INFORMATION 
Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING 
Yearbook (53rd issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription 
to BROADCASTING • TELECASTING, including 54 isues: $11.00. Add $1.00 per year for Canadian 
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BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: 

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Broadcast Advertising* was acquired in 1932 and Broadcast Reporter in 1933. 

•Reg, U.S. Patent Office 
Copyright 1953 by Broadcasting Publications Inc. 



Broadcasting 



Telecasting 



Darling, They're Playing Our Song 



(About three months ago we ran an ad with 
that headline. This is another ad. Don't not 
read this one thinking you have read it.) 



(Part II) 



CEDAR RAPIDS 



5000 WATTS 600 KC 

REPRESENTED BY THE KATZ AGENCY 
BASIC CBS NETWORK 




Years ago when radio was called wireless a young mar- 
ried couple bought a dining room set at Smulekoff's*. 
Later they moved to Spokane, Wash. Still later their 
furniture got shabby. The long-ago bride 
mental about the material on the chair 
couldn't remember where it came from. 



was 



senti- 
seats, but 
Then last 

summer — forty years after the purchase — she happened 
to be listening to the radio. 

From back East in Iowa came the electrifying name. 
It was the Voice of Fate, whispering sweet Smulekoffs 
in her ear. Then she remembered. 

You know, we wish they could have matched that 
material. Wouldn't that have been a pay-off? 

Moral : 

1. They don't build furniture that way 
any more. 

2. Much as Eastern Iowans like WMT, 
some of them still move away. 

* We're glad you asked. Smulekoff's is a home furnishings em- 
porium with an open mind about radio. They're trying out our 
10:00 P.M. News — have been for 12 years. 



Broadcasting • Telecasting 



April 13, 1953 • Page 13 




A show that wins customers for the lowest cost in network television 

—less than a dollar a thousand! 

It's made for all kinds of budgets and sales calendars: 

It can be bought in any number of five-minute segments for only $355 each, plus time 
... a single insertion for a special holiday promotion— 
or a seasonal or year round campaign. 

It's on Monday through Saturday ...11 to 11:30 between "Arthur Godfrey Time" and "Strike It Rich." 
Its rating is almost half as high again as the next best "magazine-insertion" show. 
It's the hottest buy today in all advertising. 



It's called "There's One In Every Family." It's on 




public service builds 
public acceptance! 




'n Good Friday, WPRO and WPRO-FM broadcast 
their award-winning version of "The Passion" for the fourth consecutive 
year. At its Sixth Annual Religious Radio Workshop, the Broad- 
casting and Film Commission of the National Council of Churches 
of Christ honored this program with a "First Award . . . in 
Recognition of Excellent Religious Content and Outstanding Radio 
Production." 



Mi 



lindful of its public trust, the Cherry & Webb Broadcasting Company 
devotes hundreds of hours yearly to religious programs . . . programs pro- 
viding spiritual inspiration and understanding and based on a broad 
concept administering to the varied religious needs of the community. 




more 

New Englanders 
listen to 



WPRO 



PROVIDENC1 




than any other 
Rhode Island 
station 



CBS RADIO • 5000 W • 630 KG • AM & FM 
Represented by RAYMER 



IN REVIEW 



AUTO SHOW 

(One-time replacement of Suspense) 
Tues., 4/7, 9:30-10 p.m. EST. 
CBS-TV, Tues., 9:30-10 p.m. EST. 
Sponsor: Electric Auto-Lite Co. 
Agency: Cecil & Presbrey. 
Executive Producer: William Dozier. 
Production Supervisor: Ezra Stone. 
Director: Rai Purdy. 

Stars: Irene Dunne, Robert Merrill, Peter 
Birch and company of dancers, Elliot 
Lawrence and his orchestra. 



. . . As a guide to the determination of good 
telecast advertising practice, the time standards 
for advertising copy, presently suggested, are as 
follows: 

Length of Program Class "A" Time 

[Total Commercial Time] 

(Minutes) 

30 3:00 
. . . from the NARTB television code 

SOMEBODY at CBS-TV got this formula 
backward last Tuesday when Auto-Lite pre- 
sented a special auto show in lieu of its reg- 
ular Suspense. There was about three minutes 
of what might, with generosity, be called pro- 
gram. The balance of the half-hour was a 
pitchman's dream of TV. 

This was Auto-Lite's TV courtesy call on 
the automobile makers who use Auto-Lite 
products. It was plain, before the show was 
over, that Auto-Lite has cornered the market. 
Almost everyone but Ford and General Mo- 
tors was there. There would, of course, be 
some justification in such a program if the 
new models were commented upon objectively. 
In this case, the descriptions of the cars were 
adman talk. Every car was given the full com- 
mercial treatment. 

An attempt was made to take the commercial 
curse off the evening by having Irene Dunne 
pretend to be in the market for a new car. 
Miss Dunne met executives of each company 
and then was treated to a hard-selling pitch 
for each car, completely negating the purpose 
of her appearance in the script. The non- 
commercial bits in the program were, in order, 
a dance by some chorus girls, a song by Rob- 
ert Merrill, a finale featuring WACS, WAVES, 
female Marines and Air Force women who 
formed up with flags behind Mr. Merrill as 
he sang "America, The Beautiful." 

Score one dud for all concerned. 



VACATIONLAND AMERICA 

NBC-TV, Sun., 5:30-5:45 P.M. EST and on 
other stations at various dates and times 

Sponsor: Fram Corp. 

Agency: Van Sant, Dugdale & Co. 

Director: J. M. Maticka 

Writer: Robert Walsh 

Film Supervisor: Henry Traiman 

Stars: John Cameron Swayze, his wife and 
two children 

Film Editor: Walter Sampson 



Page 16 • April 13, 1953 



DESIGNED TO attract the attention of the 
family that is forming vacation plans, a 13 -week 
series, Vacationland America, began on NBC- 
TV on April 5. It promises to be a pleasant, 
relaxing and informative program, chockful of 
tips and suggestions. 

John Cameron Swayze, abetted by his wife 
and their two children, John and Susan, took 
viewers on a tour of Washington, D. C. and 
Colonial America on the initial presentation. 
It was fun, both for the Swayzes and for the 
viewers. Newscaster Swayze knows most of 
the answers but the children chime in occasion- 

BftOADCASTING • TELECASTING 




The Swayzes on Tour 



ally with references to historical landmarks. 

In subsequent visits, the Swayzes will travel 
to Florida, northern California, New Orleans, 
New England, and other points of interest. The 
series was filmed on location. The Washington 
episode offered some excellent photography and 
moved at a rapid, though by no means frantic 
pace. 

Though 15 minutes can provide scarcely 
more than a smattering of the various vacation- 
lands, Fram, the sponsor, has come up with a 
device to mitigate this shortcoming. It is offer- 
ing a booklet elaborating on the area visited by 
the Swayzes each week. Available from out- 
lets carrying Fram products (oil and motor 
cleaners), the booklet should have promotional 
as well as utilitarian value. 



TWO FOR THE MONEY 

Tuesdays, NBC-AM-TV, 10-10:30 p.m. EST. 
Sponsor: P. Lorillard Co. (Old Golds). 
Agency: Lennen & Newell. 
Star: Herb Shriner. 

Judge (who times & judges contestants' 
answers): Dr. Mason Gross, provost of 
Rutgers U. 

Produced by Goodson-Todman Produc- 
tions. 

Executive Producer for G-T: Gil Fates. 
Director: Jerome Shnur 

Writers: Norman Barasch; Carroll Moore, 
Roy Kammermann. 

Musical Director: Milton DeLugg. 
Announcers: Dennis James, Ken Williams. 
Origination: New York. 



A QUIZ-audience participation show is as en- 
tertaining as the personality around whom it is 
built. Two for the Money is lucky. It has 
Herb Shriner. 

The show gets going each week with a report 
from Mr. Shriner on the folks back home — just 
incidental bits of information, supposedly 
garnered from a newspaper, about the people 
out in Somewhere-or-Other, Ind. Although 
conversation with contestants turns up many 
amusing moments, Mr. Shriner's droll wit and 
aptitude for understatement are particularly 
effective in his introductory comments. 

The quiz portion of Two for the Money is 
better than average. Two persons in the studio 
audience make up each team. Each team is 
asked three questions for which there are many 
possible answers. For every correct answer 
given in a 15 second period, P. Lorillard Co., 
which sponsors the show for its Old Gold 
cigarettes, pays $5. Questions are a bit more 
probing than "What holiday do you associate 
with 'White Christmas'?" and contestants, in 
general seem better informed than to pop up 
with "Easter?" for an answer. Dr. Mason 
Gross, provost of Rutgers U., lends some in- 
tellectual class to the production as judge of the 
contestants' answers. 



Drug and Food advertisers 

will find the most sales-effective . 




Drug advertisers on WMAL and /or WMAL-TV 

get point-of-purchase displays in 75 People's Drug 
Stores — 60% of all drug sales in the Washington 
Metropolitan Area! 

Food advertisers on WMAL and/or WMAL-TV 

get point-of-purchase displays in 32 Food Town and 
Food Fair Grocery Stores — $60 million in business 
annually! 

Any Katz salesman can tell you how to get 
customer contact with effective, low-cost 
advertising on 



THE EVENING STAR STATIONS 
IN WASHINGTON, D. C. 

REPRESENTED ■ Y THE KATZ A a E N C Y. INC. 

ABC IN WASHINGTON, D. C. 




Broadcasting • Telecasting 



April 13, 1953 * Page 17 




OPEN MIKE 




gives 
complete 
coverage 



BECAUSE 

ITS POWER IS 
NOW A FULL 
]lj^,000 WATTS 

v NOW THE MOST POWERFUL TV 
STATION IN NEW YORK STATE 

HIGHEST TOWER IN CENTRAL 
NEW YORK STATE 

III Kl' 

REACHES 26 COUNTIES IN THE 
HEART OF NEW YORK STATE 



SEE YOUR NEAREST 
KATZ AGENCY 



WHEN 

TELEVISION 

SYRACUSE 



CBS • ABC • DUMONT 
A MEREDITH STATION 



Agency Plus 

EDITOR: 

Keep up the good work. All of us in this 
agency enjoy B»T and have been able to re- 
ceive many plus benefits from it. 

William J. Levi 

Account Executive 

Robert Acomb Inc. 

Cincinnati, Ohio 

Two-Yea r Gap 

EDITOR: 

After a full week at the IRE show here in 
New York, I am a bit behind in my reading. 
Today I noticed in your splendid publication, 
that I had joined the Gates Radio Company, 
after KLIZ Brainerd, Minn., [B'*T, March 23] 
and I appreciate your notice. It is true that I 
have joined Larry Cervone in the New York 
office of Gates Radio Co., but in order that my 
radio station friends will not be puzzled, it was 
Audio & Video that I was last associated with, 
and my KLIZ affiliation was a couple of years 
back. 

Edw. J. Wilder 

Sales Engineer 

Gates Radio Co., N. Y. 

Big Speakers Needed 

EDITOR: 

. . . There are still strong interests, including 
one large manufacturer, who insist on plugging 
FM. Please do not misunderstand me. FM 
is good for limited use, but it is not universal 
to our way of life . . . namely in cars, beaches, 
hiking and every conceivable use . . . but AM 
is adaptable for all of these uses. FM has 
thus far served to divide and confuse the in- 
dustry, while in the AM broadcast spectrum 
we really have something, but we are allowing 
it to be continually castigated by poorly built 
receivers . . . and it may be slowly becoming 
a "midget" receiver industry. The quality of 
AM transmission, if properly reproduced, will 
satisfy at least 95% of the high fidelity fans, be- 
cause they are only high fidelity fans for a 
short while until they can get to the tone con- 
trols to turn it down, "to make the music a bit 
softer, don't you think?" 

I have this suggestion to make ... If the 
manufacturers cannot put out a big speaker 
table model receiver with an AM receiver unit, 
capable of reproducing music well and tuning 
with at least a 5 microvolt sensitivity at full 
volume to sell for $25, then the AM industry 
should organize a company and begin producing 
a line of table model receivers having these 
features, for said $25, with the thought of put- 
ting a first class AM radio music box in every 
bedroom and kitchen in America, that has good 
quality and dependability. . . . 

Lee Hollingsworth, 
President 

WKBS Oyster Bay, N. Y. 

[EDITOR'S NOTE: B»T wishes to emphasize its 
policy of keeping "Open Mike" as open as pos- 
sible. Mr. Hollingsworth's letter is therefore 
printed, though undoubtedly there will be readers 
who disagree with him.] 

Self-Effacing Radio-TV 

EDITOR: 

. . . Why is it that on every radio or TV 
program on which a reporter plays a part, he 
is identified as a newspaper reporter? 

As we all know, our own media have com- 
petent newsmen, and many of them do news 
beat reporting. 

Every time a newspaper reporter is written 
into a radio or TV dramatic cast, it has the 



SHOW 



STOPPERS 



PLUS 

YOUR DISC JOCKEY 
GIVES A NEW 



"THIRD 
DIMENSION 



TO LOCAL 
RADIO PROGRAMMING 

SHOW STOPPERS is a disc-script service 
which gives your d.j. additional voices with- 
out additional personnel. This disc-and-con- 
tinuity-per-month gives him comedy se- 
quences, production numbers. He gets dozens 
of character-voices from tough gunmen to 
Irish washwomen, society belles, to bronc 
bustin' cowboys — with intriguing sound ef- 
fects. 

In exact accordance with the script, these 
dozens of characters inject themselves into 
the show with many voices, many situations. 
You have a studio full of interesting, talka- 
tive, cooperative guests (and some not-so-co- 
operative). They annoy, they needle, they 
stir-up, they worry the d.j. They give any 
show a change of pace, character variety and 
comedy relief. 

Rates start at $5.50 per month depending on 
market. Write for full information. 



SHOW 



STOPPERS 



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New York 17, New York 



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BEST BUY 

here are the facts to back up your 
decision to use . . . 

WMRY, New Orleans' 
Negro Market Station 

Based on latest morning Pulse and 
published announcement rates, you 
pay less, far less, per percentage of 
listeners, with WMRY. 

% OF COST PER % 
STATION LISTENERS LISTENERS 

WMRY(Ind) 12 44c 



Station A (Net) 
B " 

" c " 
D " 

" E (Ind) 

ll j; ll 

G " 
" H " 



28 
12 
11 
10 
6 
4 
4 
3 
5 



$1.07 
$1.17 
$0.65 
$1.50 
$0.88 
$1.40 
$1.05 
$1.63 
$1.06 



600KC "THE SEPIA STATION" 

WMRY 

NEW ORLEANS, LA. 



Gill-Perno, Inc.— Not'l Rep. 



Page 18 



April 13, 1953 



Broadcasting • Telecastii 



psychological effect of tearing down the radio 
or TV news report's program which may follow 
on the same station. 

Carried one step further, dialogue may go 
something like this: 

BOB: Better postpone that picnic, honey. 
It's going to rain. 

MARY: No, dear. This morning's paper 
said it would be clear. 

Here again, why give, newspapers preferential 
treatment? 

We naturally expect a certain amount of 
friendly (?) "throat-cutting" from the competi- 
tion, but why be so masochistic as to assist 
in the operation? . . . 

Truman H. Walrod 
News Director 
KWIM Des Moines 

New Invention 

EDITOR: 

. . . The "Little Jim Dandy Time Stretcher" 
is the brain-child of the WAVE-AM pro- 
gram director, Jim Caldwell. Please note that 
the present day radio hour contains five quar- 

iscreo. 




ters. These "quarters" generally vary in length 
with the importance of the program. 

Jim informs me that dealer inquiries are in- 
vited. 

LaVell Waltman 
Commercial Manager 
WAVE-AM-TV Louisville 

Turning Point? 

EDITOR: 

I think your editorial on rate cutting [B»T, 
March 23] is so strong it may mark the turning 
point in that nasty disease. You have courage. 
You name names. I shall reproduce it and 
mail it around. Good thinking. Good writ- 
ing. 

T. F. Flanagan 

Managing Director 

Station Representatives Assn. 

New York 

Wage-Hour Law 

EDITOR: 

B®T has become a powerful instrument of 
service within the broadcasting field. It is 
sincerely hoped that as the months pass you 
will see fit to familiarize yourself with the grow- 
ing inequities of the Wage-Hour Law and urge 
upon the National Association [NARTB] the 
importance of taking the lead in seeking Con- 
gressional repeal of some of the more strikingly 
unfair provisions of the law as are now applied 
to broadcasters and others. 

Cy N. Bahakel, President 
WABG, Greenwood, Miss. 

[EDITOR'S NOTE: B.T exuects to continue 
watching wage-hour developments closely. There 
will be appropriate comments on our editorial 
page from time to time.] 



£ets fate a £006 at . 

FLINT'S 




WFDF IS 
FIRST in GM's 
BIGGEST PLANT CITY 



General 
Motors 



The figures at the right clearly illustrate the 
great importance of the WFDF market in any 
sales promotion plans. 

Flint Michigan is a growing, all-year market. 
More than one-half of General Motors multi- 
million dollar expansion program is now 
underway in Flint. With contracts totaling 
one-half billion dollars, Flint is still expanding 
its earning and spending abilities. 

WFDF, Flint's First Station, now in its 32nd 
year, is expanding with this great Market. 

You can sell the "Fabulous Flint" market 
through its First Station, WFDF. 



WFDF 



53,365 G.M. employees in 
Flint earned $251,459,199 in 
1952 



68,532 G.M. employees in 
the WFDF market area earned 
$318,765,000 in 1952. 



40% of the G.M. employees 
in Michigan live in the WFDF 
area. 



Almost 1/3 of G.M.'s total 
Michigan payroll is poured 
into the WFDF area. 



WFDF completely dominates 
this rich industrial market. 



FLINT, MICHIGAN 



NBC Affiliate 
Represented by the KATZ AGENCY 

Associated with: WOOD and WOOD-TV Grand Rapids 
WFBM and WFBM-TV Indianapolis — WEOA Evansville 




Broadcasting • Telecasting 



April 13, 1953 • Page 19 



Sitting pretty . . . thanks i 




Over the years, "Uncle Dick" Slack, St. Louis furniture 
tycoon, has seen some sweeping changes in the styling of the 
furniture he sells — but none in the advertising he buys 
to sell it. Today, as he has for more than two decades, Uncle 
Dick relies most on 50,000-watt radio station kmox. 




It began 20-odd years ago when he found himself competing 
with three other furniture dealers on the same block. That 
got his dander up and brought him to kmox. At the 
time, Uncle Dick was short on budget, so kmox fixed 
him up with a low-cost schedule of two-a-day announcements. 
And in no time at all, Uncle Dick's business was booming. 

It continued to boom, year after year. Today— after more 
than 1,000 consecutive weeks on kmox — Uncle Dick's 
radio schedule has increased to 14 quarter-hours per week, 
all on kmox. And his furniture business has expanded 
to three giant stores and four huge warehouses. 

At this moment, Uncle Dick is sitting pretty, secure in the 
knowledge that kmox consistently reaches more of his 
prospects than any other St. Louis advertising medium! 

If, like Uncle Dick, you'd like to turn the tables on your 
competition, call us or CBS Radio Spot Sales. We'll furnish 
you with a success story of your own. 

REPRESENTED BY CBS RADIO SPOT SALES KMOX 
"THE VOICE OF ST. LOUIS" • 50,000 WATTS • CBS OWNED 




r 



Naturally, KDYL is 
pleased to win one of 
these coveted awards 
as a result-getting 
station. But even more 
pleased are the adver- 
tisers who use KDYL. 

You, too, can 
"cash-in" on the 
prosperous, growing, 
Utah market. For 
results use the 
station that offers 
programming, 
audience, 

merchandising and 
showmanship — 
KDYL. 

• 

KDYL - leader in 
the heart of a 
billion dollar 
market. 



HBC n 



etwork 



SALT LAKE CITY/ UT 



"First in Showmanship" 

National Representative: John Blair & Co. 

Page 22 • April 13, 1953 



our respects 



to JOHN C. DOERFER 



IN 1949, the Wisconsin Public Service Com- 
mission was in bad shape. Members weren't 
talking to each other. Rate cases were piling 
up. The reputation of the Wisconsin Commis- 
sion, always high among state regulatory 
agencies, was on the verge of plummeting. 

Six months after the youthful looking John 
C. Doerfer was named a commissioner, and 
elected chairman by his colleagues, the Wis- 
consin PSC was back on the track. Cases were 
being decided in an average of three months. 
Commissioners were once again talking to 
fellow commissioners. The PSC's standing in 
the national utilities commission picture was 
still of the best. 

That is one of the capabilities of the newly 
appointed FCC Commissioner. He is an excel- 
lent administrator and he gets along with 
people. 

Friendly and dapper, Mr. Doerfer looks like 
the kind of public servant whose enemies, if he 
has any, have a high personal regard for him. 

This is attested by the unanimous editorial 
praise his nomination to the FCC received by 
such divergent state newspapers as the Mil- 
waukee Journal ("able, hard-working, hard- 
hitting"), the Wisconsin State Journal ("high- 
minded, fair-minded and tough-minded") and 
the Sheboygan Press ("Mr. Doerfer showed he 
believed in firm regulation of utilities but not 
in strangling them.") 

There's another attribute which friends of 
Mr. Doerfer point out — his energetic compe- 
tence. This comes not only from within, but 
also from his background and experience. 

Energetic Competence 

John C. Doerfer was born Nov. 30, 1904, of 
German-American parents in Milwaukee. His 
grade and high school education was in West 
Allis, an industrial suburb of Milwaukee, which 
now has a population of 40,000. 

From 1924 to 1928 he attended the U. of 
Wisconsin in Madison. He worked his way 
through college, waiting on tables and doing 
the dozens of odd things students do to earn 
an extra dollar. He also found time to try 
out for the swimming team. He got his B.A. 
in commerce, with a major in accounting, in 
1928. A year later he married Ida M. Page, 
an English teacher. 

For the next three years, Mr. Doerfer 
worked as a fledgling accountant in Milwaukee. 
A condemnation case with which he was as- 
sociated sparked an interest in law. Finding 
he could schedule classes in the morning and 
work in the afternoon, he enrolled in Marquette 
U. Law School in 1931 and four years later 
received a doctor of jurisprudence degree — cum 
laude. 

He hung out his shingle in West Allis that 
year and for the next 15 years traveled the 




road of a civic-minded, successful young 
barrister in his home town. For three con- 
secutive terms, beginning in 1940, he served 
West Allis as city attorney. Then in 1949, 
Gov. Oscar Rennebohm appointed him a com- 
missioner of the state's Public Service Com- 
mission. 

Those who know Mr. Doerfer describe him 
as a good middle-of-the-roader in politics. He 
ran for the Democratic nomination for state 
senator in 1935, but failed to be chosen. His 
people were staunch Democrats. Both as city 
attorney and later as a member of the PSC, 
he was classed as a non-partisan. In Wiscon- 
sin, public offices more often than not must 
be filled by non-partisans. 

The 1937 Supreme Court packing plan of 
President Franklin D. Roosevelt turned Mr. 
Doerfer from Democratic leanings. In fact, 
in 1940 he was chairman of the West Allis 
committee for the election of Republican Presi- 
dential candidate Wendell L. Willkie and has 
remained on that side of the political fence 
since then. In his biography, submitted to 
the Senate when it was considering his nom- 
ination to the FCC, he included a straight- 
forward statement that he is a member of nc 
political party. 

Mrs. Doerfer is the sister of one of Mr 
Doerfer's U. of Wisconsin classmates; she was 
a student at West Allis High School while 
Mr. Doerfer was there. She also is a graduate 
of the U. of Wisconsin. The Doerfers hav< 
two boys: John Page, 16, and Gordon Dee, 14 

Mr. Doerfer gives the impression of fitness 
He obviously keeps himself in condition. H( 
lists the Milwaukee Athletic Club, the West 
moor Country Club (Milwaukee) and Maph 
Bluff Country Club (Madison) among hi 
clubs. What he did not include in hi 
biography is that he has been a member o 
the Madison Curling Club for the last tw< 
years. Curling is that ancient Scottish "hockey 
game, played on ice with brooms and puck 
that look like old fashioned steam irons. 

Mr. Doerfer lists his hobbies as golf, fishin 
and reading. As to golf, he's said to play ": 
very respectable game." History, the classic 
and newspapers are his favorite reading mattei 
He readily admitted he has no TV set am 
doesn't have a very definite opinion on educa 
tional TV, color TV or the hundreds of othe 
broadcast problems he's bound to meet up witl 
at the Commission. The reason he has no T\ 
set, he explained, is that Madison is 80 mile 
from Milwaukee and the TV signals from tha 
city are received erratically in the Wisconsi 
capital. Also, he added, with a twinkle in hi 
eyes, he wasn't too sure about the effect of T^ 
on his two sons. 

Broadcasting • Telecastin 



IT'S HERE! 



THE GREATEST ADVANCE 
IN TV NEWS HISTORY 



a revolutionary 
new facsimile 
service for 
television stations . . 
news and photos 
on a 

single circuit! 




Here is the most dramatic news service combination created exclusively for television 
stations . . . and the first major innovation in news and photo transmission since the advent 
of television itself. 

International News Facsimile, the result of intensive research by electronic engineers, offers 
high-speed simultaneous transmission of news and photos on a single leased wire circuit... 
in a form ready for instant use . . . and at a cost within the reach of the smallest TV station. 

It carries news bulletins and summaries from International News Service that are specially 
written for voicing by the newscaster . . . spot news and sports pictures from International News 
Photos that are sized and processed for TV use either with a studio camera or in an opaque pro- 
jector ... as well as completely processed TV newscasts in which the latest news and photos 
are integrated into finished programs. 

Everything transmitted is received on a roll of paper that needs no developing or process- 
ing. Photos are ready for telecasting as soon as they are torn off the machine, or a TV camera 
can be dollied up to the machine for dramatic impact. 

The facsimile circuit is also coordinated with daily news film service, providing special scripts, 
script revisions, messages on film shipments and other special material for Telenews film clients. 

International News Facsimile is the long-awaited answer to fast, efficient and economical 
transmission of news and photos for television. 

INTERNATIONAL NEWS SERVICE 

Television Department 

235 EAST 45th ST. • NEW YORK 17, N. Y. • TELEPHONE: MURRAY HILL 7-8800 



Broadcasting • Telecasting 



April 13, 1953 • Page 23 



ike 

magnolias 
are 

marvelous 
but 




• the market is magnificent! 

If you've slipped into thinking of the south in terms of 
magnolia and honeysuckle — take another look at the 
Carolinas-south. You'll see magnolias but you'll also see 
industry producing 1/2 of the nation's textiles, 1/3 of its hosiery 
and 1/7 of its household furniture. And take a long look at 
Charlotte, Capital of the Carolinas, where a 75-mile radius 
embraces more people than the same radius of Richmond, 
Birmingham, Atlanta or New Orleans. Don't be magnolia myopic 
— get the full Carolinas market story from WBT or 
CBS Radio Spot Sales. 



COLOSSUS OF THE CAROLINAS 




CHARLOTTE, NORTH CAROLINA 

Jefferson Standard Broadcasting Company 

Represented Nationally by CBS Radio Spot Sales 



Page 24 • April 13, 1953 



Broadcasting • Telec 




Basil Grillo 



on all accounts 



BASIL GRILLO came from the gold mining 
area around Angel's Camp, Calif., and now 
could be considered an active prospector for 
that elusive metal in his posts as executive vice 
president of Bing Crosby Enterprises Inc., and 
assistant to Everett Crosby, BCE Inc. president. 

He learned finances, corporations and man- 
agement after graduation from the U. of Cali- 
fornia at Berkeley in 1932. 

After a term as credit manager for a whole- 
sale pharmaceutical firm, Mr. Grillo was a Cali- 
fornia state tax auditor, assigned to the Los 
Angeles office. He joined BCE in 1945 but at 
that time none of the present far-flung opera- 
tions had been organized. 

Now that BCE has many irons in the fire, 
he serves the corporation in a number of 
capacities. As executive TV film producer, 
he is now supervising the Crown Theatre series 
(26 half hour dramas) of which Gloria Swan- 
son is hostess-m.c. Programs produced under 
his supervision which are being re-issued, are 
Rebound as Counterpoint, original Fireside 
Theatre as Royal Playhouse, and The Chimps. 

Budget-wise, Mr. Grillo also has a hand in 
the CBS Radio Bing Crosby Show, packaged by 
BCE and sponsored by General Electric. An- 
other responsibility is Video Tape Recorder, 
an electronic tape recording system that may 
influence the future of movie and TV film pro- 
duction. 

Because of increasing TV time and pro- 
duction costs, and more careful selection of 
markets by sponsors, Mr. Grillo sees a great 
future for the VTR process. 

"'We'll give them better quality, lower pro- 
duction costs, more speed, greater mobility, 
and fewer problems," he says. 

He is an executive in all or most of the 
Crosby companies that make up Bing Crosby 
Enterprises Inc. 

Involved are Decros Corp.; Bin" Crosby 
Minute Maid Corp. (frozen orange juice dis- 
tributor); Bing's Things Inc. (merchandisers 
of new and novel commercial items); Bing 
Crosby-Iayson Inc. (sport shirts); Bing Crosby 
Ice Cream Inc. (franchised ice cream prod- 
ucts), and KXYL-TV Spokane, part of Mr. 
Crosby's personal broadcast operations. 

The Grillos (he married June Nunn) live in 
suburban Encino, about 12 miles from his 
Hollywood headquarters. They have three sons: 
Garry, 17, Basil Jr., 13, and Michael, 5. Be- 
cause "it's better for the entire family," Mr. 
Grillo gave up golf for hunting. 



In Which Algy writes to 

Miss Kathryn M. Hardig 
The Ralph H. Jones Co. 
3100 Carew Tower 
Cincinnati 2, Ohio 





,t 6 



e^ 1 it 



a V* 1 r e „ -p>0> v,e^ «v 



0> 



\> 6 



0^ 




«<.e^ a> V* ..vet 1 




WCHS 




CHARLESTON 

THE TIERNEY COMPANY 

CBS Radio • The Branham Company 
West Virginia's Leading Advertising Medium 



Broadcasting • Telecasting 



April 13, 1953 • Page 25 



KWKH gives you 

197% More 
Listeners than 
Station «B W - 

for only 
60% More 
Money ! 






LISTENERS 



I KWKH "B" J 

v 

LISTENERS 
PER DOLLAR 



KWKH is far and away your best radio buy in the really 
important Arkansas-Louisiana -Texas area. 

KWKH delivers 197% more Average Daily Listeners 
than the next most economical buy 
in Shreveport — yet costs only 6o% more money I 

These audience figures are from the new Standard 
Station Audience Report — the more conservative of the 
two recent audience surveys made in this area. 

If you'd like to know ALL about KWKH's superiority 
in Arkansas-Louisiana-Texas, ask your Branham 
man, or write us direct. 



KWKH 



50,000 Watts • CBS 



A Shreveport Times Station 



SHREVEPORT 




V Arkansas 



The Branham Company, Representatives 
Henry Clay, General Manager 



BROADCASTING 
TELECASTING 



April 13, 1953 Vol. 44, No. 15 



CUSTOMERS TELL RADIO 
TO END SPECIAL DEALS 

Acting to "protect clients," agencies and advertisers send searching 
inquiries to stations and their representatives in attempts to secure 
lists of stations reported giving "preferential rates" to Anacin and 
General Mills. While KGNC's Tom Kritser makes pointed reply in the 
negative and AAAA's Richard Scheidker calls attention to forbidding 
clause in NAB-4-A's standard contract, SRA's T. F. Flanagan calls the 
discount reports "exaggerated." Individual representatives give 
varying replies. 



A GROWING NUMBER of advertisers and 
agencies, reacting strongly to reports of special 
rates being granted by certain stations to in- 
dividual advertisers, last week admonished 
broadcasters, in effect, either to hold the rate 
line against these preferential deals or extend 
the favored terms to all clients. 

The brewing tempest was brought to its 
present boil by disclosures of a spot announce- 
ment "package-deal" accorded General Mills 
by a list of stations and a "10% discount for 
firm summer contract" of spots extended by 
some outlets to Anacin. 

Last week, B*T learned, Reggie Schuebel, 
partner of Wyatt & Schuebel, the New York 
Television-radio department for a substantial 
number of "out-of-town" agencies, sent out let- 
ters to station representatives in behalf of her 
clients requesting a list of the outlets carrying 
the Anacin spots. 

Demand Single Standard 

Miss Schuebel asserted she was acting to 
protect her clients by her implied demand that 
the stations adhere to a single standard for 
all advertisers. In her letter she requested of 
each representative his station list so she could 
carry the issue directly to each outlet as to 
whether it dealt in "preferential rates." 

This letter followed a similar protective com- 
munication circulated the week before by Rich- 
ard Grahl, tifnebuyer at William Esty & Co. 
[B*T, April 6], in which he inquired of the sta- 
tions whether they intended to extend the 10% 
discount of the Anacin formula to "all adver- 
tisers." 

Texas advertisers and agencies, too, B*T 
learned, are watching the issue. In Dallas, the 
Albert Couchman agency queried stations car- 
rying advertising for its client, Fant Milling 
Co., as to what these stations had done in the 
way of selling time "at less than . . . published 
rate." The Couchman inquiry — also in the 
form of a letter — referred specifically to the 
"General Mills" schedule negotiated at some- 
thing below prevailing card rates [B*T, March 
9]. 

The letter stated that "this agency's record, 
and our client's record, of fairness and coopera- 
tion with radio stations is, we believe, well 
known and well documented. But this is serious. 



We would like your immediate reply to three 
questions: 

"(1) Have you in the past sold, or have you 
committed yourself to sell, General Mills, or 
any other advertiser, any radio time at less than 
your published general rate? 

"(2) If you have, or when you have, will you 
promise to offer us the same rate on an equi- 
valent schedule? 

"(3) It is our belief that provisions of the 
antitrust law and of the FCC make it compul- 
sory that you on your own initiative give us 
information regarding any break in your rate 
structure and our client the advantage of equal 
cuts in rate to those given General Mills or any 
other advertiser. Isn't this true?" 

At least one station manager is known to have 
replied to Mr. Couchman's letter. 

Tom Kritser, general manager of KGNC- 
AM-TV Amarillo, responded that "although 
KGNC-AM and TV— has been offered this 
abortive proposition, both last year and this, 
you have our assurance that we have never 
sold anything off our rate card, and no com- 
petitor of Fant Milling Co. has ever paid more 



or less for equivalent advertising on KGNC 
than you. You have our further assurance 
that any time there is a change in our rates, 
they will be published for everyone to see, and 
no under-the-table deals will be made by us." 

When queried by B*T, Richard Scheidker, 
vice president of AAAA, brought attention to 
the standard contract for spot radio stations 
adopted by the NAB (now NARTB) and 4-As 
in 1946, which includes the following fair 
practice clause: 

"(A) It is agreed that the time rate named 
in this contract is the lowest rate made by the 
station for like broadcasts and that if at any 
time during the life of this contract the station 
makes a lower rate for like broadcasts, this 
contract shall be completed at such lower rate 
from that date." 

T. F. Flanagan, managing director, Station 
Representatives Assn., whose members held a 
special meeting Tuesday night to discuss the 
problem, maintained to B»T that "there has 
been a minor outbreak of attempts by a few 
agencies and advertisers to induce radio sta- 
tions to cut their rates. As usual gossip has 
grossly exaggerated the situation." 

'Highest Standards of Practices' 

He quoted the 4-As standard contract on 
time rates which he contended has been signed 
thousands of times by radio stations. 

"Representatives and the vast majority of 
stations resent pressures for hurry-up decisions 
on proposed new terms, and especially for 
special concessions," he said. "Representatives 
will continue in their belief in and devotion 
to the highest standards of media practices as 
the only sound basis for the welfare of ad- 
vertising." 

Response was quick in coming: 

Fred Brokaw, vice president of Paul H. 
Raymer Co., said his organization is advising 
the stations it represents to turn down all spe- 
cial deals unless they happen to fit a package 
discount on the station's rate card and avail- 




THE SPOT RADIO clinic held by Station Rep- 
resentatives Assn. in New York was attended 
by these members and guests (I to r): Reginald 
Rollinson, SRA advertiser relations director; 



Richard F. Goebel, advertising manege?, and 
Donald Cady, general advertising and merchan- 
dising manager, both Nestle Co.; Artbis? Ms- 
Coy, Avery-Knodel; John Becton, SJosy & £©, 



Broadcasting • Telecasting 



April 13, 1953 ® Page 27 



ADVERTISERS & AGENCIES 



able to all advertisers. 

"We didn't get any part of the General Mills 
business and we're proud of it," he said. 

Lloyd Venard, president of the O. L. Taylor 
Co., said that "whenever requests come 
through for special rates we remind our sta- 
tions that the contract which they have with 
agencies requires the same rate for identical 
service. The stations on our list have fol- 
lowed this policy. There are no cut rates or 
under-the-counter-deals." 

Tom Campbell, sales manager, Branham Co., 
New York, said that "some advertisers have 
been trying to get special rates for many 
years. That's nothing new. At least 95% 
of the stations are holding to the rate card. 
If those stations are lowering rates due to 
other media competition — like television — they 
should publish the lower figures on the rate 
card." 

Richard Swift, vice president in charge 
of television. The Boiling Co., said he felt 
that "if the station wants to give a 10% dis- 
count they ought to put it on the rate card." 

Campaign Launched Sunday 

General Mills launched its two-pronged radio 
spot announcement saturation campaign Easter 
Sunday, though there was no clear evidence of 
just how many stations had subscribed to one of 
the four alternative plans for Wheaties or to the 
others for Cheerios and Kitchen Tested Flour. 

On the basic of early estimates, it seemed 
that the company had acceptances from stations 
in at least 70 or 80 markets on the Wheaties 
schedule, and others in 20 or 25 markets agree- 
ing to carry one of the schedules. 

Evidence of TV spot schedules for Cheerios, 
placed through Dancer-Fitzgerald-Sample, also 
cropped up, particularly on Midwest stations. 

As for Wheaties, the Knox-Reeves Agency 
has remained mum on the number of accep- 
tances, but it was conceded that General Mills 
was well satisfied with station response, in- 
dicating GM may have obtained its quota of 
outlets in markets it had pinpointed for spot 
saturation. Neither stations nor their represen- 
tatives would give acceptance figures. 

The reaction of station representatives was 
mixed on their station's plans, though some of 
them claimed that "the better ones" have de- 
clined GM bids on grounds the cut-rate plan 
would set a precedent for other advertisers. 

One major radio-TV station representative 
told B*T that some of the "less hungry" sta- 
tions objected to have radio rates "placed on the 
auction block" but others indicated they would 
go along with the firm provided the package 
was "large enough" — or a substantial enough 
schedule were purchased. In that case, it was 
explained, they would give run-of-the-station 
discount rates and not adhere to a fixed slate- 
particularly in the summer months. 

No Time Available 

Other stations have rejected General Mills' 
overtures because they had no time available or 
because they objected to the floating schedule 
of announcements sought by GM throughout 
the first 17-week drive. The second lap gets 
underway Oct. 18 and runs through March 27, 
1954. The floating schedule calls for two weeks 
of spots and two weeks of no schedule at all. 

Another representative explained that two or 
three of his clients had accepted the schedules, 
with rates calling for an approximately 5% 
discount, based on the size of the package of 
spots. 

Another representative felt that stations still 
would stand to benefit more from this spot 
business than if the time were allocated to net- 
work use. The important thing, as he saw it, 




A GEORGIA "PEACH" and a Florida grapefruit 
share video honors in a series of 20 commer- 
cials promoting citrus foods for the Florida 
Citrus Commission, Lakeland, Fla. The girl is 
Miss America of 1952, Neva Jane Langley of 
Columbus Ga. J. Walter Thompson Co., New 
York, is the agency for the series of 20-second 
film spots. 



is that General Mills has turned to spot in the 
past two years. 

One major objection to the GM Wheaties 
plan is that it calls for stations to carry about 
90% of all spots for which GM negotiated. 

In any event, it seemed certain that General 
Mills would exceed the 900-announcement 
schedule per market it had used last year, and 
that the business would be far more voluminous 
for local stations. It was felt that many stations 
which had gone along with the plan in 1952 
also had agreed to do likewise this year. 

A number of regional network outlets also 
are understood to have accepted the spot an- 
nouncements. 

General Mills earlier indicated that it had 
offered three plans — one for each product — 
to be used in over 125 markets throughout the 
U. S. 

Station representatives emphasized that Gen- 
eral Mills has applied no pressure on them or 
stations looking toward acceptance of its sched- 
ules, and that stations were asked to submit 
availabilities. It was acknowledged, however, 
that many stations have been compelled for 
competitive reasons to accept the spots business, 
though they fully realized that other advertisers 
might make similar claims on their rate sched- 
ules. 



Advertisers Will Spend 
$1 Billion Nationally in '56 

PREDICTION that national advertisers in 1956 
will invest more than $1 billion in network and 
national spot TV time because of an increase 
in the national advertising budget and expansion 
of available TV facilities was voiced last Mon- 
day by Ted Bergmann, director of sales for the 
DuMont Television Network. 

In a talk to the Pittsburgh Sales Executives 
Club, Mr. Bergmann asserted, "This great 
amount will be spent in spite of the opposition 
to high program costs." In this connection, he 
dwelt upon "DuMont's long-time philosophy of 
economical production, resulting in realistic 
program costs." 

He said that when a sponsor selects a "glam- 
or" program without regard to the sales effec- 
tiveness or the product being advertised, he is 
purchasing "tremendous waste circulation and 
soon realizes he no longer can bear the burden 
imposed by this Hollywood approach." 



Old Gold Uses Radio-TV 
In Promoting New King-Size 

OFFICIALS of P. Lorillard Co. announced 
at firm's annual stockholders' meeting last 
week that the company's regular Old Gold 
brand will be introduced in king-size, avail- 
able in 30 days. 

Meanwhile, the company signed for a new 
television program featuring Fred Allen, 
switched its Two for the Money show to CBS- 
TV, and renewed its ABC-TV show. 

An advertising campaign for the king-size 
cigarettes, including radio and television, will 
get underway April 21. 

The Fred Allen show, titled Judge for Your- 
self, is a Goodson-Todman package and is an 
audience participation type of show. It will 
be seen on NBC-TV in the Tuesday 10-10:30 
p.m. period now occupied by Two for the 
Money. Latter show will switch effective in 
August, to Saturday, 9-9:30 p.m., on CBS-TV. 
It features Herb Shriner, who took over for 
Mr. Allen when the latter was too ill to start 
the program. 

The advertiser also renewed its Chance of 
a Lifetime on ABC-TV. Lennen & Newell, 
N. Y. is the agency for P. Lorillard Co. 



General Foods Signs 
Bob Hope Program 

GENERAL FOODS, New York, will sponsor 
Bob Hope on NBC-TV for 10 appearances dur- 
ing the 1953-54 season (Tues., 8-9 p.m.) and 
will continue to sponsor his five-a-week morn- 
ing radio series on NBC, Frank White, presi- 
dent of the network, announced last week 
[B*T, April 6]. 

"We are highly gratified to be able to bring 
Bob Hope to our Tuesday night TV audience," 
Mr. White said. "At the same time we are 
pleased to see such a major advertiser as Gen- 
eral Foods recognize the great values of morn- 
ing radio by continuing Bob in his highly 
successful program in that medium." 

Young & Rubicam, New York, is the agency. 



Radio-TV Boost Plough Sales 

RADIO and television advertising was given 
as a major reason for the large jump in sales 
of Plough Inc., Memphis, Tenn., for the first 
quarter of 1953, by Abe Plough, company 
president. The firm, which manufactures St. 
Joseph Aspirin and other home products, re- 
ported that first quarter sales were $5,050,000 
as compared with $4,595,000 in the same period 
last year. Earnings before taxes are estimated 
at $400,000 compared to $360,000 last year, 
resulting in net earnings of 50tf ' a share this 
year as compared with 440 last year. 



Beer Advertising ABCs 

GENERAL principles governing the use 
of television for advertising beer are set' 
forth in a new edition of "The ABC of 
Beer Advertising," booklet issued by U. S. 
Brewers Foundation. First section of 
the 24-page booklet deals with TV; the 
latter part deals with other forms of beer 
advertising which were treated in the 
original edition of the booklet, published 
by the foundation 10 years ago, prior to 
the widespread use of TV. Broadcasters 
may obtain the booklet through NARTB. 



Page 28 • April 13 \ 1953 



Broadcasting • Telecasting 



RADIO-TV START 
BASEBALL SEASON 

RADIO and TV networking of the major league 
baseball opening game today (Monday) in 
Washington (New York Yankees vs. Senators) 
starts a six-month season of major and minor 
league games that will be covered intensively 
by radio and television. 

The $35 million baseball package [B*T, April 
6] includes a diversified list of national adver- 
tisers, topped by 16 breweries sponsoring major 
league games. Training camp and pre-season 
games were well sponsored. The regular major 
league season opens tomorrow (Tuesday), with 
minor leagues opening at varying dates. 

The high-ranking Pacific Coast League brings 
radio and television coverage to Coast listeners 
and viewers. Seven Up Bottling Co., Los 
Angeles, through Mogge-Privett Inc., Los 
Angeles, has a $75,000 package, sponsoring the 
Hollywood Stars on KFWB Hollywood. 

Lucky Lager Brewing Co., San Francisco, is 
sponsoring the Los Angeles season on KMPC 
Hollywood, a $50,000 project, through McCann- 
Erickson Inc., San Francisco. 

Ford Sponsors Angels 

Ford Dealers of Southern California, Los 
Angeles (J. Walter Thompson Co.), will spon- 
sor the Los Angeles Angels and Hollywood 
Stars on KHJ-TV with Liggett & Myers To- 
bacco Co. New York (Cunningham & Walsh, 
New York) and General Tire & Rubber Co., 
Akron (D'Arcy Adv. Co., New York). The 
companies are sharing a $161,000 package on 
a one-third basis. 

For the first time in 13 years Louisville fans 
will hear Colonels' games broadcast at game 
time, according to WINN Louisville. Sponsor- 
ing the coverage is Oertel Brewing Co., Louis- 
ville. Harry McTigue, WINN general manager 
and long active in sportscasting, will cover the 
games with lim Mclntyre. Dugout and post- 
game interviews are included. 

In the April 6 B # T issue it was incorrectly 
stated that Larry H. Israel, a managing partner 
of the new WENS (TV) Pittsburgh, which takes 
the air in mid-summer, was an officer of the 
Pittsburgh baseball team. Tom Johnson, a 
partner in WENS, is vice president-secretary of 
the Pittsburgh team. 

'Decide Something Soon' 

Baseball must "decide something" about tele- 
vision soon, Ford Frick, baseball commissioner, 
told the Associated Press Thursday. "I think 
the time has come to make up our minds about 
TV," he said. "Maybe we have been handi- 
capping ourselves too long. I don't think tele- 
vision hurts the individual major league club. 
If it does, that is a matter for the club to de- 
cide. But there is no question in my mind that 
network television that would take major league 
baseball into minor league territory would be 
bad. Without the minors, the majors could not 
operate." 

Milwaukee Braves games in the National 
League will be broadcast over a network ex- 
pected to reach 95% of all Wisconsin radio 
homes and parts of Iowa, Michigan and Minne- 
sota. Miller Brewing Co. has a five-year con- 
tract to broadcast the games. 

WEMP Milwaukee will originate the games 
and will be supplemented by WTMJ that city 
under a joint arrangement. WEMP's ace sports 
announcer, Earl Gillespie, will do all of the 
play-by-plays, according to WEMP General 
Manager Hugh K. Boice Jr. 

There will be no televising of local Cardinals 
or Browns games in St. Louis, at least at the 
outset. "The possibility of such telecasts has 
been discussed and dropped," according to 



George Burbach, general manager of KSD-TV 
St. Louis, a single-station TV market. 

Mr. Burbach told B*T the situation may 
change this summer with KSD-TV carrying one 
or two night games per week when the Browns 
are home. 

The St. Louis situation on baseball TV is an 
interesting and paradoxical one. The Browns 
reportedly are willing to start their contests at 
9:30 p.m. in order that the station may schedule 
them. But the Cards rejected the idea. KSD- 
TV has early evening network commitments. 

Falstaff's 'Largest' Network 

The Cards are owned by Anheuser-Busch Co. 
When Fred Saigh, ousted Cardinals owner, 
handled TV arrangements, he vested the ques- 
tion of costs and rights in the management's 
hands — not his own. Griesedieck Bros., a rival 
brewery, has first refusal rights on Cards TV 
coverage. Griesedieck and Falstaff both re- 
portedly were interested in TV coverage. 

Falstaff Brewing Co. has assembled what it 
claims is the largest network under one sponsor 
for baseball. It will pick up the tab for games 
on 221 stations — 54 more than in 1952. 

The Falstaff schedule comprises 187 in 21 
states on the MBS Game of the Day. It has 
two smaller networks of 17 stations each. One 
carries all home and road contests of the 
Chicago Cubs (in Illinois, Iowa and Indiana), 
the other the complete slate of the Browns (in 
Illinois, Missouri, Kentucky and Iowa). Jerome 
(Dizzy) Dean heads a six-man sportscaster 
team. 

Cubs, White Sox Tilts Aired 

WIND Chicago is feeding games to a 15- 
station midwest baseball network, under Liggett 
& Myers sponsorship, although Cubs games 
actually will be carried over 40 outlets. 

WGN-TV, which will telecast all daytime 
home tilts of the Cubs and White Sox, has also 
lined up contracts for baseball program and 
spot adjacencies, according to Ted Weber, 
WGN-TV sales manager. Pre and post-game 
programs — voluminous source of revenue for 
stations estimated at around $20 million — have 
been purchased by Chicago Engineers for Tele- 
vision, M. J. McCarthy Motor Sales, Boyer 




COLUMBIA Pacific Radio Network's new topo- 
graphic map of the Pacific Coast states wins 
approval of C. Burt Oliver (I), vice president in 
charge of Hollywood operations, Foote, Cone 
& Belding. Displaying the map, which was pre- 
pared by Sherril Taylor, CPRN sales promotion 
director, is William D. Shaw, general manager, 
CPRN-KNX Los Angeles. The map, in color, 
also pictures major western slope cities and 
provides marketing information. 



International Labs., Walgreen Co. and United 
Airlines. 

Spots have been purchased by Shell Oil Co., 
the Chicago Tribune and Illinois Bell Telephone 
Co. 

WGN-TV also is installing cards on some 
1,330 Chicago buses and streetcars advertising 
its baseball telecasts, and on some 50 delivery 
trucks for Hamm beer (Theodore Hamm Brew- 
ing Co.), a co-sponsor with Liggett & Myers of 
TV coverage. 



C-E Elects Chalmers 

WILLIAM A. CHALMERS, vice president and 
radio-TV director of Gray Adv. Agency, has 
been named vice president and radio-TV di- 
rector of Campbell-Ewald, with headquarters 
in Detroit, according to Henry G. Little, C-E 
president. A pioneer in TV, he has created or 
supervised such programs as Toast of the Town, 
Ford Theatre, Twenty Questions and many 
others. His radio programs include Take It 
or Leave It, What's My Name, Johnny Pre- 
sents, Walter Winchell and others. 

Before joining Gray, Mr. Chalmers was at 
Kenyon & Eckhardt as Ford account executive 
and later vice president and radio-TV director. 
During the war he served in the infantry. After 
the war he became radio and assistant adver- 
tising director of Richard Hudnut Sales Co., 
joining K&E in 1947. 

Willard Hanes continues in charge of Pacific 
Coast radio and TV production as well as man- 
ager of the Hollywood office. 



Richfield Plans Ad Campaign 

MOST extensive advertising and promotional 
campaign in the recent history of Richfield Oil 
Corp. of New York will be launched the week 
of April 19 on behalf of a new Richfield 
Ethyl gasoline and a new Richlube Super HD 
motor oil, Ben Pollak, sales promotion manager, 
last week announced at the distributors' 24th 
annual convention in New York. In addition 
to newspapers, the company will use a co- 
operative advertising plan including radio and 
TV spots. 



Agency Exposition 

ALPHA DELTA SIGMA, national honorary 
advertising fraternity, in conjunction with 
BBDO on April 21-23 will conduct a three-day 
exposition titled "Blueprint of an Advertising 
Agency." Sessions will be held in Morris Hall, 
New York U. School of Commerce. 

Heading the list of agency speakers will be 
Ben Duffy and Fred Manchee, president and 
vice president, respectively, of BBDO. James 
McGarry, executive assistant to Mr. Duffy, has 
been assigned to act as liaison to the university. 

NEW BUSINESS 

Spot 

Mission Dry Corp., L. A. (Mission Orange bev- 
erage), this month is starting radio spot an- 
nouncement campaign on cooperative basis with 
local bottlers coast-to-coast, for 10-13 weeks. 
No stations set yet. Agency: Caples Co., L. A. 

Wilson & Co., Chicago (Ideal dog food), 
started spot announcement campaign on KNBH 
(TV) and KECA-TV both Los Angeles, for 
13 weeks from April 10. Other stations will 



Broadcasting • Telecasting 



April 13, 1953 • Page 29 



ADVERTISERS & AGENCIES 



FACTS & FIGURES 



be added. Agency: Davis & Co., L. A. 

Louis Milani Foods Inc., L. A. (1890 French 
dressing), started spot announcement campaign 
on KHJ-TV and KECA-TV that city, for 52 
weeks from week of April 6. Other TV sta- 
tions in San Francisco and Chicago will be 
added. Agency: Arthur Meyerhoff & Co., 
Beverly Hills. 

Network 

Simmons Co., New York (mattresses), and 
International Silver Co., Meriden, Conn., assume 
alternating sponsorship of CBS-TV My Favorite 
Husband, weekly half-hour live series starring 
Joan Caulfield and Barry Nelson, Sat., 9:30- 
10 p.m. EST, starting in Sept. or Oct. Agency: 
Young & Rubicam Inc., Hollywood. 

Gordon Baking Co., Detroit (Silvercup Bread), 
sponsor of 6-6:15 p.m. EST Wed. and Fri. por- 
tions of Rootie Kazootie on WABC-TV New 
York, extended program coverage over ABC- 
TV to Chicago, Detroit, Toledo and South 
Bend, effective last Tues. Program is spon- 
sored on WABC-TV in same time segment on 
Thurs. by Weston Biscuit Co., Passaic, and on 
Tues. by Airline Products Co., Linden. Half- 
hour version of program sponsored over ABC- 
TV Sat., 10:30-11 a.m. EST, by Johnson Candy 
Co., Chicago. 

North American Van Lines, L. A., renews al- 
ternating quarter-hour segment of CBS Radio 
News Room, Sunday Desk on 19 Columbia 
Pacific Radio Network stations, Sun., 5:30-6 
p.m. PST, for 13 weeks from April 26. Agency: 
Castor & Assoc., L. A. 

Pure Oil Co. renews News Parade on 40 NBC 
radio stations Mon. through Fri., 6-6:15 p.m. 
CST, effective April 27 for 52 weeks. Agency: 
Leo Burnett Co., Chicago. 

Agency Appointments 

Food Enterprises Inc., N. Y., appoints Fred 
Gardner Co., N. Y. 

Chase National Bank, N. Y., names Kenyon & 
Eckhardt, that city, advertising agency, effec- 
tive July 1, for consumer and institutional 
phases. 

Washington State Apple Commission, Seattle, 
appoints Pacific National Adv., same city. Ra- 
dio-TV will be used. Account executive is 
William H. Horsley. 

Puget Sound Navigation Co., Seattle, appoints 
Beaumont & Hohman, same city. Radio will 
be used. 

Pacific Vogue, L. A. (high fidelity phonographs, 
radio-TV sets), appoints Vick Knight Adv., that 
city. Robert B. Jarvis II is account executive. 
Radio-TV will be used. 

Ruben Adv., Indianapolis, handles advertising 
for Chesty Foods Inc. on WTTV (TV) Bloom- 
ington, Ind. [B«T, March 16]. 

Nebraska Packing Co., L. A. (Prince dog food), 
Dean E. Yale Co., L. A. (Stovent range ven- 
tilating system), Import Liquidators, L. A. 
(carpet firm), and Thrifty Appliance Co., Hunt- 
ington Park (washing machines), appoint Car- 
mona & Allen Inc., Hollywood. 



NETWORK TV SHOWS GAIN IN GROSS, 
BUT DROP IN NUMBER OF SPONSORS 

Thought-provoking are P1B figures for last January which show that 
while gross billings were 15.9% above the previous January, never- 
theless network advertisers numerically dwindled. 



NETWORK television's rapid acceleration in 
the past five years from a dead start to a pro- 
minent place among national advertising media, 
is reflected by gross time sales of $180 million 
last year. Yet this young medium is beginning 
to show symptoms more appropriate to declin- 
ing senescence than to vigorous youth. 

Comparison of the advertising placed on the 
four TV networks in January 1953 and in Jan- 
uary 1952, as reported by Publishers Informa- 
tion Bureau, at first glance seems to show a 
healthy increase. Gross billings in the opening 
month of this year totaled $17,447,905, Up 
15.9% from the $15,058,412 billed in the same 
month of 1952. 

But a look behind this rosy dollar figure 
reveals other less encouraging facts. In January 
1952 the number of advertisers using network 
television to reach the consuming public totaled 
167. By January 1953 this number had dwin- 
dled to 149, most of them also numbered in 



TABLE I 

TOP 10 TV NETWORK ADVERTISERS IN JANUARY 1953 

Procter & Gamble Co. $1,157,637 

Col9ate-Palmolive-Peet Co. 842,530 

R. J. Reynolds Tobacco Co. 741,535 

American Tobacco Co. 675,760 

General Motors Corp. 582,377 

Lever Brothers Co. 506,388 

General Foods Corp. 496,976 

Liggett & Myers Tobacco Co. 473,900 

General Mills Inc. 433,883 

Gillette Co. 428,825 



the January 1952 roster, with few new names 
added since then. 

This surprisingly static status of such a 
young and supposedly vigorous medium is em- 
phasized when Table I, listing the top ten TV 
network clients during January of this year, is 
compared with the same list for that month of 
a year ago. Nine of the companies appearing 
on this January's list also showed up on that 
of the year before. Only newcomer to this 
select group is General Mills, replacing P. 
Lorillard Co. 

Perhaps an even more startling demonstra- 
tion of the little change in the use of network 
television by national advertisers over the past 
year is shown in Table II, listing the medium's 
leading advertiser in each product group dur- 
ing the month. Of the 23 companies listed, 16 
were included in a similar list for January 
1952. 

Table III, listing the gross TV network time 
purchases of all advertisers by product cate- 
gories for January 1953 and January 1952, 
shows how rapidly network television is be- 
coming stratified. Food advertising, alone ac- 
counting for more than one-sixth of the total 
billings, was first in January of both years. The 
next five categories in order of their expendi- 
tures with the medium — tobaccos, toiletries, 



TABLE ll 

LEADING TV NETWORK ADVERTISERS IN EACH PRODUCT 
GROUP FOR JANUARY 1953 



Apparel, Footwear & Access. 

Automotive, Aulo. Access. & Equip. 

Beer, Wine & Liquor 

Confectionery & Soft Drinks 

Consumer Services 

Drugs & Remedies 

Food & Food Products 

Gasoline, Lubricants & Other Fuels 

Household Equip. & Supplies 

Household Furnishings 

Industrial Materials 

Insurance 

Jewelry, Optical Goods & Cameras 

Office Equipment, Stationery & Writing Supplies 

Publishing & Media 

Radios, TV Sets, Phonographs, Musical Instruments 

& Access. 
Retail & Direct Mail 
Smoking Materials 
Soaps, Cleansers & Polishes 
Sporting Goods & Toys 
Toiletries & Toilet Goods 
Transportation, Travel & Resorts 
Miscellaneous 



Cat's Paw Rubber Co. 


$ 59,400 


General Motors Corp. 


506,152 


Pabst Brewing Co. 


159,600 


Sweets Co. of America 


137,082 


Arthur Murray School of Dancing 


22,056 


American Home Products Corp. 


210,820 


General Foods Corp. 


496,976 


Texas Co. 


137,600 


General Electric Co. 


313,990 


Armstrong Cork Co. 


97,965 


Reynolds Metals 


106,440 


Mutual Benefit Health & Accident Ass'n 


51,960 


Speidel Corp. 


56,670 


Hall Brothers 


77,580 


Curtis Publishing Co. 


48,984 


RCA 


154,950 


F. W. Woolworth Co. 


23,175 


R. J. Reynolds Tobacco Co. 


741,535 


Procter & Gamble Co. 


968,614 


Lionel Corp. 


15,038 


Colgate-Palmolive-Peet Co. 


651,400 


Greyhound Corp. 


48,159 


Quaker Oats Co. • 


48,990 



TABLE III 

GROSS TV NETWORK TIME SALES BY PRODUCT GROUPS FOR 
JANUARY 1953, COMPARED TO 1952 



Apparel, Footwear & Access. 

Automotive, Automotive Equip. & Access. 

Beer, Wine & Liquor 

Building Materials 

Confectionery & Soft Drinks 

Consumer Services 

Drugs & Remedies 

Food & Food Products 

Gasoline, Fuel, and Lubricants 

Household Equipment 

Household Furnishings 

Industrial Materials 

Insurance 

Jewelry, Optical Goods & Cameras & Access. 
Office Equipment 
Publishing & Media 

Radios, TV Sets, Phonographs, Musical Instruments & Access. 

Retail and Direct Mail 

Smoking Materials 

Soaps, Cleansers and Polishes 

Sporting Goods & Toys 

Toiletries and Toilet Goods 

Transportation, Travel, and Resorts 

Miscellaneous 

TOTALS 



1953 
$ 251,645 
1,511,095 
367,080 

622,784 
22,056 
910,942 
3,113,738 
315,292 
1 ,264,275 
257,128 
380,780 
103,050 
230,970 
77,580 
53,721 
313,550 
23,175 
2,942,932 
1,889,445 
15,038 
2,563,329 
48,159 
170,141 

$17,447,905 



1952 
$ 343,693 
1,264,418 
553,788 
68,010 
459,451 
6,773 
391,025 
2,916,136 
428,955 
896,277 
202,705 
340,281 
38,370 
142,420 
219,450 
53,612 
386,940 
102,950 
2,364,943 
1,684,362 

2,027,848 



166,005 
$15,058,412 



Page 30 • April 13> 1953 



Broadcasting • Telecasting 



63.7% LISTENED TO THEIR CAR RADIOS TODAY! 



"I heard about it in the car, this morning". That's a 
familiar phrase, anywhere in America — and more 
than familiar in Iowa. 

Out here, automobiles are used more than you 
probably realize. There are no subways or commuter 
trains in Iowa. More than 58% of all Iowa families 
own radio-equipped cars. The 1952 Iowa Radio- 
Television Audience Survey shows that 63.7% of the 
men stated that they "used the car radio today". 
Twice as many men "listen most" to Station WHO, 
than to the next Station. 

This is a plus-audience that radio, and radio alone, 
gives you in Iowa. It is an especially good audience 
because a large part of it hears your message while 
traveling to the store where your merchandise is sold. 
If you have not yet received your copy of the 1952 



Survey, write us or ask Free & Peters. Hundreds of 
advertising men call it the most valuable book in 
their data files. 



WIHI® 

+/©#• Iowa PLUS + 

Des Moines . . . 50,000 Watts 

Col. B. J. Palmer, President 
P. A. Loyet, Resident Manager 



FREE & PETERS, INC. 
National Representatives 




Broadcasting • Telecasting 



April 13, 1953 • Page 31 



FACTS & FIGURES 



soaps and cleansers, automotive and household 
equipment — occupied the same relative position 
both times. 

These six categories of TV network business, 
incidentally, account for more than 75% of the 
total billings for all 23 classes. And, to revert 
to Table I, it is perhaps significant that the top 
ten advertisers, less than 7% of the total num- 
ber, account for more than 35% of the total 
billings. 

Meteoric Growth 

Network television, in five short years, has 
grown with meteoric speed. Its billings are 
still on the upgrade and will presumably con- 
tinue to rise as new stations in new markets 
are added to the TV networks and as expanding 
TV homes totals in existing markets lead to 
rate increases by present stations. But the me- 
dium is becoming one that is used, albeit ex- 
tensively, by a comparatively small number of 
advertisers concentrated into a few types of 
businesses. 



TV HOMES HIT 19.5 MILLION IN 1952 



More Than 1.3 Million Sets 
Shipped in 2 Months — RTMA 

TELEVISION manufacturers shipped 1,348,- 
178 sets to dealers during the first two months 
of 1953, according to Radio-Television Mfrs. 
Assn. Of the total, 653,091 sets were shipped 
in February. The two-month shipments for 
the same period a year ago totaled 806,497, 
of which 434,808 were shipped in February. 

More than 40 million receiving tubes and 
800,000 cathode ray tubes were sold in Feb- 
ruary. Of the 699,411 tubes sold in February, 
73.5% were 19 inches and larger in size. 

Television set shipments to dealers by states 
for the first two months of 1953 follow: 

Total 

10,919 
29 
4,725 
36,442 
2,918 
135,704 
30,451 
427 
89,689 
23,099 
16,700 
131,226 
6,107 
8,278 
1,695 
18,990 
85,996 
12,150 
2,066 
31,200 
33,586 
21,444 
24,554 
388 



State 


Total 


State 


Ala. 


22,575 


Neb. 


Ariz. . 


9,741 


Nev. 


Ark. 


7,138 


N. H. 


Calif. 


99,308 


N. J. 


Colo. 


18,422 


N. M. 


Conn. 


18,946 


N. Y. 


Dela. 


3,552 


N. C. 


D. C. 


10,115 


N. D. 


Fla. 


18,851 


Ohio 


Ga. 


25,296 


Okla. 


Idaho 


2,401 


Ore. 


111. 


73,940 


Pa. 


Ind. 


47,042 


R. I. 


Iowa 


24,930 


S. C. 


Kan. 


11,568 


S. D. 


Ky. 


21,021 


Tenn. 


La. 


17,324 


Tex. 


Me. 


7,660 


Utah 


Md. 


18,769 


Vt. 


Mass. 


43,490 


Va. 


Mich. 


51,764 


Wash. 


Minn. 


21,229 


W. Va. 


Miss. 


11,314 


Wis. 


Mo. 


32,915 


Wyo. 


Mont. 


84 


Grand Total 



During the 12 months follow- 
ing January 1952 some 6 mil- 
lion families added TV sets to 
bring the video-equipped per- 
centage of U. S. families to 
44%, reports Market Research 
Corp. of America's Consumer 
Research Panel. Greatest jump 
was in farm areas and cities of 
below 50,000 population. 

WITH the addition of 6,000,000 more new 
television families during the period between 
January 1952 and January 1953, the number of 
families in the TV market reached 19,500,000 
at the latter date. 

These totals showing 44% of all U.S. families 
with television, was reported last Tuesday by 
Market Research Corp. of America and is based 
on findings of the firm's National Consumer 
panel. The analysis goes further into detail, 
listing such factors as the distribution of set 
ownership by regions, city size, economic class, 
education, occupation, size of family and the 
number of children in the surveyed families. 

As might be expected with the commence- 
ment of television service in lesser-sized popu- 
lation areas during the latter part of 1952, the 
greatest increase in set ownership (100%) was 
reported for the farm areas and the cities 
ranging up to 50,000. Cities of over half-million 
showed only a 27% rise in TV familes. 

Regionally, the Mountain and Southwest 
areas showed a 145% increase in TV families, 
considerably outdistancing all other sectors per- 
centagewise. 

The report shows a noticeable drop in white 
collar ownership, which slacked off from 23% 
of the ownerships to 18% during the 12-month 
period. 

Breakdown of the panel report follows. 

% of Total Families in 



Schwerin Debuts Newsletter 

MONTHLY newsletter informing radio, TV 
advertising and agency executives of current 
research trends was published for the first time 
last Friday by Schwerin Research Corp., New 
York. 

The Schwerin Research Corp. bulletin will 
be distributed on the tenth of each month. First 
issue highlights discuss use of "house experts" in 
radio-TV commercials and describe Schwerin's 
technique of pre-testing "rough" filmed com- 
mercials. An explanation of the new Cash 
Alternative Test method also is featured. 





Each Market Division 


% 




Jan. 1952 


Jan. 1953 


Increa 


United States Total 


31 


44 


40 


Regions: 








Northeast 


50 


65 


30 


South 


14 


24 


71 


North Central 


31 


46 


48 


Mtn. & Southwest 


11 


27 


145 


Pacific 


30 


43 


43 


City Size: 




18 


100 


Farm 


9 


Under 2,500 


11 


22 


100 


2,500 to 50,000 


13 


26 


100 


50,000 to 500,000 


31 


47 


52 


500,000 & Over 


59 


75 


27 


Economic Class: 








A (High) 


38 


55 


45 


B 


35 


50 


43 


C 


33 


45 


36 


D (Low) 


20 


29 


45 


Education: 








Grammar School 


26 


38 


46 


High School 


38 


53 


39 


College 


30 


45 


50 


Occupation: 








Prof. & Exec. 


36 


53 


47 


Cler., Sales & Serv. 


34 


49 


44 


Crafts, Skilled Labor 


41 


56 


37 


Laborer & Operator 


35 


47 


34 


Farmer 


9 


16 


77 


Size of Family: 








1 / & 2 Members 


22 


34 


55 


3 Members 


35 


47 


34 


4 & 5 Members 


38 


54 


42 


6 Members & Over 


32 


47 


47 


Presence of Children: 








5 Years & Under 


41 


54 


32 


6 Thru 12 Years 


40 


55 


38 


13 Thru 20 Years 


33 


47 


42 


No Children 


23 


35 


52 



TV Shows Criticized 

FIVE network television shows were 
found "objectionable" and four "vari- 
able" in the National Television Review 
Board's report for March. 

At the same time, NTRB selected Du- 
Mont TV Network's Life Is Worth Living 
with Bishop Fulton J. Sheen as the "show 
of the month" for March. 

The program was chosen for "con- 
tributing wholesome and outstanding en- 
tertainment, and advancing the standards 
of television programming for the entire 
industry." Program is sponsored on Du- 
Mont each Tuesday, 8-8:30 p.m. EST and 
on MBS radio Thursday, 9-9:30 p.m. 
EST. 

The "objectionable": The Web, Bride 
& Groom, Love of Life, Search for 
Tomorrow and Guiding Light. The "vari- 
able": Walter Winchell, Name's the 
Same, Mr. & Mrs. North and Superman. 

The board was set up as an indepen- 
dent organization of civic and press rep- 
resentatives in 1950 but TV Forecast, a 
Chicago fan magazine, claims sponsor- 
ship for it. 



'Lux Radio', 'Hickok' 
Top West Coast Ratings 

TOP radio programs in the Pacific area in 
February were Lux Radio Theatre in the 
evening and Wild Bill Hickok during weekday 
hours, according to a survey announced by 
A. C. Nielsen Co. last Wednesday. Ratings 
follow: 

Pacific Nielsen Ratings 
Top Radio Programs 
February 1953 
EVENING, ONCE-A-WEEK 



Rank Programs 
1 Lux Radio Theatre (CBS) 



10 

1 

2 
3 
4 
5 
6 
7 
8 
9 



Homes Reached 
(000) 
892 
820 
789 
742 
742 
732 
717 
691 
660 
634 



You Bet Your Life (NBC) 
My Little Margie (CBS) 
Our Miss Brooks (CBS) 
Charlie McCarthy (CBS) 
What's My Line (CBS) 
Dragnet (NBC) 

8 People Are Funny (CBS) 

9 Life With Luigi (CBS) 
Great Gildersleeve (NBC) 

WEEKDAY 
Wild Bill Hickok (MBS) 
Sergeant Preston of the Yukon (MBS) 
Sky King 

Romance of Helen Trent (CBS) 
Our Gal Sunday (CBS) 
Aunt Jenny (CBS) 
Cecil Brown Commentary 
Road of Life (NBC) (CBS) 
This Is Nora Drake (CBS) 
10 Ma Perkins (CBS) 

Copyright 1953 by A. C. Nielsen Company 



59£ 
531 
52c 
521 
521 
521 
49i 
49C 
47' 
47' 



TV 'Hooperade' for March 

CBS-TV's 1 Love Lucy took first place in the 
six cities covered in the "Hooperade of T\ 
Stars" for March, marking the fourth straigh 
month the program has topped the list, accord 
ing to C. E. Hooper Inc. "Hooperade" cover: 
New York, Chicago, Los Angeles, Philadelphia 
Boston and Detroit. 



Source: The National Consumer Panel of Market Research 
Corporation of America. 



Children's TV Habits 

REPORT on children's television programs i 
contained in the March issue of The Televisioi 
Audience of Today published by Advertes 
Research, New Brunswick and Newark, N. J, 
market research firm. The study is based o: 
763 personal interviews with mothers in Ne\ 
York area homes with children between the age 
of 2 to 12. 



Page 32 



April 13, 1953 



Broadcasting 



Telecastin 




Like lemon goes 
with iced tea 




That's how fast, profitable results go with W-I-T-H 
in Baltimore. And how the local merchants do know it! 
W-I-T-H regularly carries the advertising of twice as many 
of them as any other station in town. 

Here's why: W-I-T-H delivers more listeners-per-dollar than any other radio or TV station 
in Baltimore. And this BIG audience, at such LOW rates, produces low-cost results! 

W-I-T-H can do it for you too. Get in on this natural combination — low-cost, resultful 
advertising and W-I-T-H. Your Forjoe man will give you all the details. 



IN BALTIMORE 




TOM TINSLEY, PRESIDENT • REPRESENTED BY FORJOE AND COMPANY 



Broadcasting • Telecasting 



April 13, 1953 • Page 33 



ON WMAR-TV 

PROGRAM QUARTER -HOURS WITH FOOD SPONSORSHIP 



DRAW A TOTAL OF OVER 

5 MILLION 

TUNE - INS EVERY WEEK/ 

















fWii 


\m mm 1 









Ann Mar, mistress of cookery on WMAR-TV's The Woman's Ang le has 
reason to look pleased. With her increased schedule, she now con- 
tributes 16 of the 80 food sponsored quarter-hours on WMAR-TV 
which draw more than 5,000,000 tune-ins each week.* 



THE WOMAN'S ANGLE 

Monday, Tuesday, Thursday, Friday 1-1.30 P.M. 
Monday, Wednesday, Friday 



3.30-4 P.M. 



ANN MAR'S BLOCK PARTY 

Thursdays 



3.30-4 P.M. 

*Based on March A. R. B. 



WMAR-TV 



In Maryland, most people watch 

SUNPAPERS TELEVISION 
CHANNEL 2 ★ BALTIMORE, MD. 

Represented by THE KATZ AGENCY, INC. new york • Detroit • Kansas city • san francisco 

CHICAGO • ATLANTA • DALLAS • LOS ANGELES * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM 



Page 34 • April 13. 1953 



Broadcasting • Telecasting 



FACTS & FIGURES 



Hooper Offers New TV Report 
For Cities Not Now in Ratings 

SPECIAL TV Station Audience Index Report, 
designed for new stations in cities not currently 
on the TV Hooperatings schedule, is being 
offered by C. E. Hooper Inc. Report would 
contain figures on sets-in-use for all homes and 
TV homes, share of audience, Hooperatings 
and Teleratings, based on TV homes for 6-7, 
7-8, 8-9, 9-10 p.m. in Sunday through Satur- 
day averages. 

In cities with more than 50% TV set satura- 
tion, the same data will also be reported on 
6-10 p.m. average for individual evenings. If a 



subscriber is a uhf station, the report will con- 
-tain data on the extent of set conversion, based 
on the added interview question: "Has your 
receiver been converted to receive uhf chan- 
nels?" (or a specific channel). 

Station Audience Index Report is based on 
3,360 duplex coincidental telephone interviews 
conducted within the toll-free area of the sta- 
tion's home city. Price is $300 for a city with 
at least 50% TV set saturation; $500 for a city 
with 25-50% TV set saturation (with sample 
increased to 6,720); $700 for a city with 10-25% 
TV set saturation (with sample increased to 
10,080). For cities where a special interviewing 
staff has to be established there will be an addi- 
tional charge of $100. 



TELESTATUS 



Weekly TV Set Summary April 13, 1953— Telecasting Survey 



City 

Albuquerque 

Altoona 

Amarillo 

Ames 

Ann Arbor 
Atlanta 

Atlantic City 

Austin 

Baltimore 

Bangor 

Bethlehem 

Binghamton 

Birmingham 

Bloomington 

Boston 

Bridgeport 

Buffalo 

Charlotte 

Chicago 

Cincinnati 

Cleveland 
Colorado 
Springs 
Columbus 



Outlets on Air 

KOB-TV 
WFBG-TV 
KGNC-TV, KFDA 
WOI-TV 
WPAG-TV 

WAGA-TV, WSB-TV, 

WLWA 

WFPG-TV 

KTBC-TV 

WAAM, WBAL, 

WMAR-TV 

WABI-TV 

WLEV-TV 

WNBF-TV 

WAFM-TV, WBRC-TV 
WTTV 

WBZ-TV, WNAC-TV 
WICC-TV 
WBEN-TV 
WBTV 

WBBM-TV, WBNK, 
WGN-TV, WNBQ 
WCPO-TV, WKRC-TV, 
WLWT 

WEWS, WNBK, WXEL 
KKTV 

WNBS-TV, WIWC, 
WTVN 



Sets in Area 
vhf uhf 
24,934 



Dallas- 
Ft. Worth 



Davenport 
Quad 
Rock I 

Dayton 

Denver 

Detroit 

El Paso 
Erie 

Ft. Worth. 
Dallas 



KRLD-TV, WFAA-TV, 

WBAP-TV 
WOC-TV 
Cities Include Davenport, 
s., E. Moline 

WHIO-TV, WLWD 
KFEL-TV, KBTV 
WJBK-TV, WWJ-TV, 
WXYZ-TV 

KROD-TV, KTSM-TV 
WICU 



Galveston 
Grand Rapids 
Grensboro 
Harrisburg 
Holyoke 
Honolulu 
Houston 
Huntington- 
Charleston 
Indianapolis 
Jackson 
Jacksonville 
Johnstown 
Kalamazoo 
Kansas City 
Lancaster 
Lansing 
Lawton 
Lincoln 
Los Angeles 



Louisville 
Lubbock, Tex. 



WBAP-TV, KRLD-TV, 

WFAA-TV 

KGUL-TV 

WOOD-TV 

WFMY-TV 

WHP-TV 

WHYN-TV 

KGMB-TV 

KPRC-TV 

WSAZ-TV 

WFMB-TV 

WJTV 

WMBR-TV 

WJAC-TV 

WKZO-TV 

WDAF-TV 

WGAL-TV 

WJIM-TV 

KSWO-TV 

KOLN-TV 

KECA-TV, KHJ-TV, 

KLAC, KNBH, KTLA 

KNXT, KTTV 

WAVE-TV, WHAS-TV 

K DUB-TV 



19,434 
131,964 



270,000 

' 24,985 

467,417 
16,000 

V03,506 
155,000 
221,800 
1,029,151 

336,931 
307,805 

1,363,674 

407,000 
739,702 

16,500 

279,000 

246,871 
179,000 
Moline, 

272,000 
134,865 

850,000 
19,545 
184,680 



246,871 
235,000 
233,961 
156,548 
35,000 



17,597 
237,000 

180,996 
332,000 

109,000 
642,428 
283,000 
281,228 
216,701 
174,350 

' 28,666 



1 ,536,852 
232,693 
22,104 



9,308 



13,420 



City 

Lynchburg 
Matamoros 

ville, Tex. 
Memphis 
Miami 
Milwaukee 
Minn.-St. Paul 
Minot 
Mobile 
Nashville 
New Britain 
New Castle 
New Haven 
New Orleans 
New York- 
Newark 



Norfolk- 
Portsmouth 
Newport 
News 

Oklahoma 
City 

Omaha 

Peoria 

Philadelphia 



Outlets on Air 

WLVA-TV 
(Mexico), Browns- 



Sets in Area 
vhf uhf 

55,000 



XELD-TV 
WMCT 
WTVJ 
WTMJ-TV 

KSTV-TV, WCCO-TV 
KCJB-TV 

WALA-TV, WKAB-TV 

WSM-TV 

WKNB-TV 

WKST-TV 

WNHC-TV 

WDSU-TV 

WABC-TV, WABD, 

WCBS-TV, WNBT, 

WOR-TV, WPIX, 

WATV 



WTAR-TV 



WKY-TV 
KMTV, WOW-TV 
WEEK-TV 

WCAU-TV, WFIL-TV, 
WPTZ 

Phoenix KPHO-TV 

Pittsburgh WDTV 

Portland, Ore. KPTV 

Providence WJAR-TV 

Pueblo KDZA-TV 

Reading WHUM-TV 

Richmond WTVR 

Roanoke WROV-TV, WSLS-TV 

Rochester WHAM-TV 

Rock Island WHBF-TV 

Quad Cities Include Davenport, 
Rock Is., E. Moline 



St. Louis 
Salt Lake City 
San Antonio 
San Diego 
San Francisco 

Schenectady- 

Albany-Troy 
Seattle 
Sioux City 
Sioux Falls 
South Bend 
Spokane 
Springfield, 

Mass. 
Springfield, 

Mo. 
Syracuse 
Tacoma 
Tijuana (Mex- 
ico, San 
Diego 
Toledo 
Tucson 
Tulsa 

Ulica-Rome 
Washington 

Wichita Falls 
Wilkes-Barre 
Wilmington 
York 

Youngstown 
Tijuana, Mexico. 



KSD-TV 
KDYL-TV, KSL-TV 
KEYL, WOAI-TV 
KFMB-TV 
KGO-TV, KPIX, 
KRON-TV 
WRGB 

KING-TV 
KVTV 
KELO-TV 
WSBT-TV 

KHQ-TV, KXLY-TV 

WWLP 

KTTS-TV 

WHEN, WSYR-TV 

KTNT-TV 

XETV 



WSPD-TV 
KOPO-TV 
KOTV 
WKTV 

WMAL-TV, WNBW, 

WTOP-TV, WTTG 

KWFT-TV 

WBRE-TV 

WDEL-TV 

WSBA-TV 

WFMJ-TV, WKBN-TV 



27,300 
201 ,800 
178,500 
416,706 
363,300 



111,309 



354,000 
174,485 



3,230,000 



167,133 

193,700 
181,433 



1,217,138 
67,400 
584,000 



429,005 
13,000 

164,742 
50,100 
177,500 
179,000 
Moline, 

502,000 
124,600 
133,721 
173,800 

558,200 
261,400 

243,000 

15,500 

24,701 



217,263 
243,000 



224,000 

142,360 
91,000 

443,680 



134,034 
88,666 



53,017 
27,763 



18,075 

72,839 

84,748 
19,666 



30,669 
37,097 



52,000 

28,534 
22,000 



Total Stations on Air 158*. Total Markets on Air 106*. 
* Includes XELD-TV Matamoros, Mexico and XETV 

Editor's Note: Set estimates appearing here are obtained from stations, which report regularly on special, sworn 
affidavits. Since not all stations report weekly, set figures in some markets may remain unchanged in successive 
weeks. Totals for each market represent estimated sets within coverage area of stations in that market. Where 
coverage areas of different markets overlap, set counts in those markets may be partially duplicated. Total sets 
in use of U. S. however, is unduplicated estimate. 



Broadcasting • Telecasting 




332,000 STRONG! 



WFBM-TV'S audience is 



growing every day. That means 



more and more people are 



waiting for your sales message. 




there are 

332,000 sets 

in use in the rich 
market covered by 

Indianapolis 



Represented nationally by The Katz Agency 




April 13, 1953 • Page 35 




FACTS & FIGURES 




TV NE 



FORD DEALERS of Southern California will 
sponsor a third of Los Angeles Angels and Hol- 
lywood Stars 1953 baseball on KHJ-TV Holly- 
wood in $161,000 deal. Discussing terms (I to 
r): Howard Wheeler, KHJ-TV acct. exec; Wal- 
ter Cooper, Ford Div. dist. mgr.. Ford Motor 
Co.; Phil Johnston, pres.. Ford Dealers Adv. 
Assn. of Southern Calif.; George Whitney, 
KHJ-TV sis. V.p., and William R. Wilgus, TV 
dept. head, J. Walter Thompson Co., agency. 




RENEWAL and increase from once to twice 
weekly of Cisco Kid on WNBT (TV) New York 
for 41 weeks is signed by (I to r): Jay Helton, 
WNBT sis. mgr.; Gus Guckenbergar, adv. mgr.. 
Ward Baking Co., sponsor, and Max E. Buck, 
WNBT mchdsg. mgr. 




CLAIMED Amarillo advertising's largast single 
contract, $72,000, is thot by which Furr Food 
Super Market chain sponsors, on KGNC-TV 
that city, a five-times-weekly 10-minute news- 
east, three quarter-hour musical shows, a half- 
hour Saturday barn dance and two half-hour 
dramatic films. Signing (I to r): Monte Rosen- 
wald. Southwest Adv., agency; Key Furr, chain 
owner, and Bill Clarke, KGNC-TV local sis. mgr. 

WESTERN Massachusetts Electric Co. was first 
to buy time on WWLP (TV) Springfield, Mass., 
which started operations March 17. Readying 
for Western Massachusetts Hiah Lights are 
(I to r): Seated, Tom Colton, show m.c, and 
Lewis I. Shwartz, WWLP prog, dir.; standing, 
Ned Pearson and Dick Bruce of Channing L. 
Bete Co., agency, and W. H. Letham, show dir. 




CBS Has 9 of Top 10 
In Nielsen AM Ratings 

CBS had nine of the top 10 evening once-a- 
week shows, all the top 10 weekday and the 
top three Saturday programs in the March 
1-7 ratings by A. C. Nielsen Co. on network 
radio. The ratings: 

NATIONAL NIELSEN RATINGS 
TOP RADIO PROGRAMS 
REGULAR WEEK MARCH 1-7, 1953 
NIELSEN-RATING* 



RANK PROGRAM 
EVENING, ONCE-A-WEEK 

(Average For All Programs) 
Jack Benny (CBS) 
Amos 'N' Andy (CBS) 
Charlie McCarthy Show (CBS) 
Lux Radio Theatre (CBS) 
Our Miss Brooks (CBS) 
People Are Funny (CBS) 
Arthur Godfrey's Scouts (CBS) 
You Bet Your Life (NBC) 
My Little Margie (CBS) 
Suspense (CBS) 

EVENING, MULTI-WEEKLY 

(Average For All Programs) 

1 One Man's Family (NBC) 

2 News of the World (NBC) 

3 Silver Eagle (ABC) 

WEEKDAY (Average For All Programs) 
1 Arthur Godfrey (Nabisco) (CBS) 



HOMES REACHED 
(000) 



1 

2 
3 
4 
5 
6 
7 
8 
9 
10 



(2,864) 
8,011 
6,624 
5,953 
5,729 
4,968 
4,699 
4,431 
4,207 
4,118 
4,028 



( 1 ,566) 
2,685 
2,596 
2,506 

(2,014) 
3,580 



2 
3 
4 
5 
6 
7 
8 
9 
10 



Arthur Godfrey (Liggett & Myers) (CBS) 3,536 



Arthur Godfrey (Toni) (CBS 
Romance of Helen Trent (CBS) 
Wendy Warren and the News (CBS) 
Our Gal, Sunday (CBS) 
Arthur Godfrey (Pillsbury) (CBS) 
Guiding Light (CBS) 
Aunt Jenny (CBS) 
This Is Nora Drake (Toni) (CBS) 



DAY, SUNDAY (Average For All Programs) 

1 Shadow, The (Sylvania) (MBS) 

2 Shadow, The (Wildroot) (MBS) 

3 New York Philharmonic (CBS) 



3,446 
3,357 
3,312 
3,267 
3,043 
3,043 
2,909 
2,820 

(1,119) 
2,014 
1,925 
1,656 



DAY, SATURDAY (Average For All Programs) (1,432) 

1 Theatre of Today (CBS) 2,596 

2 Stars Over Hollywood (CBS) 2,551 

3 Fun for All (CBS) 2,327 
(*) Homes reached during all or any part of the pro- 
gram, except for homes listening only 1 to 5 minutes. 
For 5-minute programs, average audience basis is 
used. 

Copyright 1953 by A. C. Nielsen Company 



'52 Network TV Gross Up, 
But Sponsored Hours Drop 

GROSS billings of the four TV networks for 
1952 were 41.3% above 1951's, but the total 
sponsored network hours last year dropped 
11.1% below total for the previous year. 

Those seemingly contradictory reports of 
the progress (upwards or downwards?) of net- 
work television both are made by Magazine 
Advertising Bureau from the records of Pub- 
lishers Information Bureau on advertising ex- 
penditures for TV network time. MAB spells 
it out by quarters in the following table: 



Gross Network Billings 



1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

TOTAL 



1st Quarter 
2nd Quarter 
3rd Quarter 
4th Quarter 

TOTAL 



(In Thousands) 

1952 
$ 45,674.3 
42,941.8 
40,226.5 
51,925.1 



1951 
26,408.4 
28,839.7 
30,136.7 
42,604.7 



Per Cent 
Change 
+73.0% 
+ 48.9 
+ 33.5 
+21.9 



$180,794.7 $127,989.5 +41.3% 



Sponsored Network 
1,490.8 
1,312.3 
1,209.6 
1,495.6 



Hours 
1,588.5 
1,568.0 
1,315.3 
1,725.6 



- 6.2% 
—16.3 

- 8.0 
-13.3 



5,508.3 



6,197.4 -H.1% 



MAB's summation: "Money up — because of 
rate increases and extra stations — but spon- 
sored network hours down." 



See billings story, page 30. 



Tuttle to Form Own Firm, 
King Becomes UTP Head 

RESIGNATION of Willson (Bill) Tuttle as 
president of United Television Programs to 
form his own TV film production firm was 
announced last week. He will be succeeded as 
UTP president by Gerald King, a co-founder 
of the company. 

Spokesman said that Mr. Tuttle will work 
closely with UTP and offer the firm the op- 
portunity to distribute his properties. 

Mr. Tuttle reported that he is completing 
negotiations for Bulldog Drummond and 
Planetman, a show which now is a transcribed 
radio series. 



UTP Orientation Sessions Set 
To Coincide With NARTB Meet 

UNITED Television Programs Inc., is holding 
a national meeting April 25-30 in Hollywood 
to acquaint its salesmen and other key person- 
nel with the problems of film producers, UTP 
President Gerald King announced last week. 

The meeting is timed to coincide with the 
NARTB convention. 

A reception and buffet at the California 
Studios are scheduled the first day. Jack Gross 
and Philip Krasne, producers, CBS-TV's Big 
Town film series distributed by UTP, will be 
hosts. 

On April 26, Mr. King will head a discussion 
of sales problems, new productions and uhf 
stations. Other UTP speakers that day: Sol 
Dolgin, supervisor, promotion-exploitation; 
Monroe Mendelsohn, advertising head; Walter 
A. Klinger, Hollywood district manager, and 
Ben Frye, vice president in charge of sales. 

Producers To Speak 

Speakers at a dinner in the Ambassador 
Hotel will be UTP producers: Messrs. Gross 
and Krasne; Charles Brown, vice president in 
charge of sales of Bing Crosby Enterprises; 
Lee Blevins, vice president, Kling Studios Inc.; 
Ted Kneeland, partner, Kneeland-Sax Produc- 
tions; Hank McCune, head of his own produc- 
tion firm, and Sam Costello, producer-board 
member, Studio Films. 

Milton Blink, UTP executive vice president, 
is in charge of arrangements. 



Palmer Reports Color, 3-D, 
On One Black & White Film 

SUCCESSFUL combination of tri-dimension 
and color on "one black and white film" was 
reported last week by Col. B. J. Palmer, Iowa 
radio and television station operator. 

Stating the new system, called "Stereocolor", 
will be ready for showing to the motion picture 
industry soon, Col. Palmer said he believed the 
method can be adapted for television. 

"As impossible as it seems," Col. Palmer said, 
"we produce 3-D and a full range of colors 
with one black and white film. The savings to 
the movie industry in this Stereocolor system, 
as compared with present 3-D and color sys- 
tems, should be great." 

The system was developed by R. E. Schen- 
stead of Marshalltown, Iowa, over a 20-year 
period. Col. Palmer is one of Mr. Schenstead's 
financial backers, and is principal owner of 
WHO-AM-FM Des Moines, WOC-AM-FM-TV 
Davenport, and owns 25% of KM A Shenan- 
doah and KMTV (TV) Omaha. 

Broadcasting • Telecasting 



, ^^YARGTJS-LEADEB 

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J PAGES ^ ======= 

KELO-TV CHANNEL 11 



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NBC PRIMARY 
ABC 



Represented by 




THE 



0.1. TAYLOR CO. 



In Sioux City, Iowa 




KELO-TV CHANNEL 11 
SERVING AND SELLING 
THE RICHEST CORNERS 
OF FOUR STATES. 





JOE FLOYD, President 
EVANS A. NORD. Gen. Mgr. 

NBC - TV ABC -TV 



CHANNEL 11 — SIOUX FALLS, S. DAK. 



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Countty Civ* 

, 01 S. Bo.s» ove Ave., 
Los Angela ^ m 

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FILM 

GEN. FILMS SETS UP 
PROCESSING PLANT 

ORGANIZATION of General Film Labora- 
tories Corp., Hollywood, and the putting into 
operation of its multi-million dollar film process- 
ing plant have been announced by G. Carleton 
Hunt, president. 

The plant, at Argyle and Selma Aves., for- 
merly occupied by Paramount Lab., was pur- 
chased last September by Mr. Hunt and Hans 
de Schulthess, now vice president of the firm. 
More than $500,000 went into renovating the 
plant, which now has a weekly processing 
capacity of 5 million feet of 35mm black-and- 
white positive and 1 million feet of 35mm nega- 
tive film. 

Four projection rooms are being equipped 
for both flat and 3-D film and 20 cutting rooms 
prepared for an editorial service. 

Joining the new firm as director of sales is 
Alton A. Brody, who also continues as West 
Coast representative, De Luxe Labs., New York. 
Executive staff includes Alan Gundelfinger, 
general manager of Cinecolor, in the same ca- 
pacity; Harlan Baumbach, Technicolor Corp., as 
technical director, and William Gephart, Para- 
mount Lab., as processing director. 



Cross-Complaint Is Filed 
Against Loews 7 Suit 

CROSS-COMPLAINT to a breach of contract 
suit filed by Loews' Inc. two months ago has 
been filed by the defendants, Hugh Harman 
and Rudolph Ising, named in the earlier suit. 

Messrs. Harman and Ising ask that the Fed- 
eral Court in Los Angeles rule that they have 
had possession for the last 16 years of 37 the- 
atrical cartoons made for MGM. 

The $500,000 Loews' suit [B»T, Feb. 2] was 
filed to halt release of the films to television. 
It named, in addition to Messrs. Harman and 
Ising, KTTV Inc., Paramount Television Pro- 
ductions Inc. (operators of KTLA [TV] Los 
Angeles), Sterling Television Co. and Cornell 
Films among defendants. Loews charged 
breach of contract and asked for an injunction. 

Last week's cross-complaint declares that 
the producers entered into a contract with 
MGM in 1934 to deliver 13 cartoons a year for 
five years. Disagreements developed, however, 
the cross-complaint asserts, and the contract 
was renegotiated in 1937. 

Under the 1934 agreement the cartoons were 
MGM's property, but the rewritten contract, 
the cross-complaint states, gave Messrs. Harman 
and Ising sole ownership. 



Film Firm Sues Jarvis 
For Alleged Non-Payment 

SUIT asking $10,000 damages and $2,100 for 
alleged non-payment on use of TV films was 
filed against Al Jarvis, KECA-TV and KFWB 
Hollywood disc m.c, and ABC last Monday 
(April 6) in Los Angeles Superior Court by 
Daniel A. Cypert and Billy Dix, partners in 
Fountain Productions. 

The suit charges Mr. Jarvis with televising 
14 films in The Fountain of Poetic Thought 
series on KECA-TV between last Aug. 21 and 
Oct. 13, repeating eight of them between Sept. 
1 and Nov. 6, without reasonable compensa- 
tion. Value of each film was figured at $150 
in the reported oral agreement with the de- 
fendant. 

Plaintiff's partner, D. J. Stewart, has as- 
signed them his rights in the complaint. 



Two TV Film Firms Enter 
Bids for Chaplin Studios 

SEPARATE BIDS have been entered by Gross- 
Krasne Inc. and Mark VII Productions, TV 
film production companies, to buy Charles 
Chaplin Studios, Hollywood, for which Mr. 
Chaplin, now living in Europe, reportedly has 
reduced his asking price from $1,400,000 to 
$900,000. 

Gross-Krasne Inc., associated with United 
Television Programs Inc., recently bought Cali- 
fornia Studios for $135,000 from the estate of 
former owner Harry Sherman in a Superior 
Court probate sale. The sale is being con- 
tested by the late Mr. Sherman's daughters, 
Theodora and Arlynne Sherman. (See story 
below.) 

Mark VII Productions, packagers and pro- 
ducers of the Dragnet AM-TV series, now has 
headquarters at Walt Disney Studios, but must 
vacate because the cartoon producer has said 
he needs space to expand. 



CBS-TV Film Sales Reports 
Marked Business Increase 

AN INCREASE in sales of CBS-TV Film Sales 
programs during the past three months amount- 
ing to more than 400% above the same period 
last year was announced last week by Wilbur 
S. Edwards, general sales manager. He said 
CBS-TV film shows have been sold in every 
new TV market to date. 

New, and also the established stations, have 
been using CBS-TV Film Sales merchandising 
plans "with fine results" and have taken advan- 
tage of the unit's advisory service, Mr. Edwards 
said. 

Some of the leading programs in sales, Mr. 
Edwards said, have been Crown Theatre, The 
Gene Autry Show, Files of Jeffrey Jones, The 
Range Rider, Strange Adventure and World's 
Immortal Operas. 



Studios Sale Appealed 

AN APPELLATE court has been asked to re- 
view the April 1 decision by Probate Judge 
Newcomb Condee in Los Angeles Superior 
Court reaffirming the sale of California Studios 
to Gross-Krasne Inc., TV film producers, for 
$135,000 [B»T, April 6]. 

Theodora and Arlynne Sherman, daughters 
of the late Harry Sherman, who owned con- 
trolling interest in the studios at time of his 
death last September, are protesting the sale, 
alleging they were treated inequitably by the 
court when they sought to bid on their father's 
stock. They asked Judge Condee to set aside 
his Dec. 5 decision approving the sale. Upon 
his refusal April 1, they immediately filed 
notice of appeal to the higher court. 



Film Sales 

Completion of 17 new sales of programs during 
the past two weeks was announced by Con- 
solidated Television Sales, distribution and sales 
firm for filmed TV programming. These trans- 
actions were said to be in addition to complete 
catalogue sales to new TV stations under the 
recently-announced "station-starter" plan for 
new TV stations [B*T, March 16]. 

* * * 

Arrow Productions, New York, TV film pro- 
duction firm, has sold Ramar of the Jungle, 
half-hour series starring Jon Hall, in eight addi- 
tional cities, bringing total markets to 30. New 




Page 38 • April 13, 1953 



Broadcasting • Telecasting 




Telecasts from Towers high on Mt* Wilson 
reach huge Los Angeles audience 



With one TV set to approximately 
every three people, Los Angeles 
County has about as highly concen- 
trated a TV audience as you'll find 
in any area of comparable size. And 
these millions of watchers can enjov 
TV at its best because all the major 
Los Angeles stations concentrate their 
telecasting at a single point — a nearby 
mountain top, towering more than a 
mile above the city itself. 

Eighteen miles by direct line from 
Hollywood and Vine stands Mt. Wil- 
son, site of the famous observatory. 
On its lofty summit, 6000 feet above 



sea level, are seven TV transmission 
towers. Programs sent out from this 
elevation come through with brilliant 
clarity, and have superior power and 
range. Concentration of telecasting at 
one point means much easier tuning 
for the millions of TV viewers within 
the 10,000-square-mile area served. 

Naturally, these towers were built 
of steel. Steel for five of the seven was 
made and rolled within sieht of Mt. 



Wilson — at the Los Angeles Plant of 
Bethlehem Pacific Coast Steel Cor- 
poration, Bethlehem's West Coast 
subsidiary. 

With steel plants at Los Angeles, 
San Francisco and Seattle, together 
with steel-fabricating works and other 
facilities, Bethlehem Pacific is supply- 
ing substantial quantities of the many 
forms of steel that are serving growth 
and progress of the West. 



BETHLEHEM STEEL 




Broadcasting • Telecasting 



April 13, 1953 • Page 39 



sales were reported in New York, Phoenix, 
Louisville, Portland, Salem, Ore., Spokane, 
Yakima and Bellingham, Wash. 

Alexander Film Co., Colorado Springs, Colo., 
announces recent TV commercial productions 
for the following organizations: 

Lindemann-Hoverson, Milwaukee, Wis., two 
60-second, two 26-second and two 20-second 
films, through Hoffman- York. Modern Hair 
Goods, Denver, Colo., one 40-second 35mm 
Natural Color and one 60-second 16mm black 
and white film. Ceil Heat, Nashville, Tenn., 
one 60-second film. Morton's Sandwich Spread, 
Dallas, Tex., four 10-second IDs through Ira E. 
De Jernett Advertising. Peter Pan Bread, 
Omaha, Neb., four 60-second films through 
Allen & Reynolds. 

Kling Studios Inc., Chicago, has announced re- 
lease of syndicated beer commercials to new 
sponsors in six additional TV markets. Minute 
and 20-second spots will be used by Blitz-Wein- 
hard in Portland, Heidel Brau in Sioux City, 
Iowa, and by Southern Select in Houston, 
Dallas-Fort Worth, Austin (all Texas) and 
Matamoros, Mexico-Brownsville, Tex. 

Sarra Inc., New York and Chicago, has com- 
pleted a series of 60-second TV film commer- 
cials for Manor House Coffee. The agency is 
Earle Ludgin & Co. Montgomery McKinney, 
account executive, and Martha Hood, radio-TV 
department, supervised production for the 
agency. 

* * * 

Spreen Oldsmobile-Cadillac, Huntington Park, 
Calif., has started a weekly half-hour film 
series, Cases of Eddie Drake, on KNXT (TV) 
Hollywood, for 13 weeks from April 10. 
Agency is Killingsworth Co., Los Angeles. 

Availabilities 

Dynamic Films Inc., New York, is making 
avilable at no charge to TV stations Racing 
Champions, 25-minute film reviewing the high- 
lights from the outstanding motor racing events. 

Leo A. Handel Productions, Hollywood, has 
completed 20th film in Everyday Adventures, 
new TV series based on machines and processes 
supplying needs for everyday living. Distribu- 
tion is by Sterling Television Inc. 

Production 

Mike Malloy Productions, Inc., Hollywood, 
with temporary headquarters at 1600 N. La 
Brea, has been formed by Glenn Miller, pro- 
duction manager, Filmcraft Productions, that 
city; Al Gannaway, New York TV producer- 
actor; Steve Brodie, motion picture actor; Fred 
Eggers, M-G-M scenarist; Virgil Miller, cinema- 
tographer and 1952 "Oscar" nominee, and Tom 
Hubbard, one-time director of productions, 
Liberty Network. 

Pilot film in Mike Malloy, half-hour mys- 
tery-drama TV series, has been completed 
starring Mr. Brodie. Firm goes into full-scale 
production this month. 

'.' " sf: s£ % .'-1.. . - . " 

Sovereign Productions, Hollywood, has started 
filming the final 18 programs in 36 half-hour 
film schedule for CBS-TV General Electric 
Theatre (General Electric), NBC-TV Cavalcade 
of America (duPont) and Your Jewelers Show- 
case (Hamilton Watch Co.). Currently in pro- 



duction are "Sam and the Whale Design," 
"Robert E. Lee" and "Daniel Webster," for 
duPont. 

Si 

American Pictures Corp., Hollywood, at Mo- 
tion Picture Center, is in pre-production on 13 
half-hour light comedy TV film series, Paris 
Model. 

Peter T. Scott Assoc., Kansas City, now is pro- 
ducing a low-budget quarter-hour TV film series 
with a Kansas City newspaper background. 

Screen Gems Inc., Hollywood, has signed Ed- 
mond O'Brien, radio-TV, stage and film actor, 
as host-narrator for The Law Strikes Back, new 
half-hour TV film series currently in produc- 
tion. 

^ $t 

Bell Productions has packaged two new TV 
shows, to be done either live or on film. Eddie 
Cantor protege Bobby Breen is featured in one 
and English singer Denny Vaughan in the other. 
Both are fifteen minute stanzas and pilot films 
will be shot later this month under the direction 
of Bell's executive producer, Alan Abel. 

5fC * !fc 

Stanley Murphy Productions, Hollywood, has 
signed James Gleason and Fay Bainter to por- 
tray Pa and M a Dugan in a half-hour TV film 
series based on "Dixie Dugan" syndicated comic 
strip. 

* * * 

Desilu Productions, Hollywood, has leased the 
two largest soundstages at Motion Picture Cen- 
ter and will move in September from present 
headquarters at General Service Studios. In 
addition to filming CBS-TV / Love Lucy and 
Our Miss Brooks, the firm plans fall produc- 
tion on a new half-hour TV film series, tenta- 
tively titled Downbeat. 

i'fi ^ 

Harold C. Meyers Productions, New York, has 
completed a series of radio and TV spot an- 
nouncements for the U. S. Marine Corps de- 
signed to assist in recruiting. 

Random Shots 

Guild Films, New York, is promoting its 
Liberace TV filmed series with special discs 
by Liberace playing two numbers which have 
been offered to local and regional sponsors at 
cost with the sponsor's name imprinted on the 
label. Sponsors may use the labels as "give- 
aways" to promote themselves and the show. 
Recording was handled by the new Special 
Products Div. of Columbia Records, which is 
creating special recording packages for pro- 
motional use in industry. 

* * * 

Adrian Weiss Productions, Los Angeles, is said 
to be the first TV film firm to support the plan 
instigated by publicity man Irving Leeds to 
make video programs available to servicemen 
hospitalized in the U. S. and overseas. A 
weekly half-hour film series, Craig Kennedy 
Criminologist, now is being shown weekly at 
Sawtelle Veterans' Hospital, Los Angeles, 
through cooperation of George Whitney, vice- 
president in charge of sales for KHJ-TV Holly- 
wood, and Sam Weiss, sales manager of Louis 
Weiss & Co., Los Angeles distribution firm. 
The series is shown in L. A. area on KHI-TV. 

* * * 

Kling Studios Inc., Chicago, appoints the 
Downey Co. as its San Francisco representa- 
tive. 



Paramount Pictures, when it promoted the Los 
Angeles Easter opening of "Off Limits," new 
feature film starring Bob Hope, ran a $2,800 
12-hour saturation spot announcement cam- 
paign the preceding day on KLAC-TV, KTLA 
(TV) and KECA-TV that city. One-day TV 
budget is largest ever set by studio. 

Film People 

Richard Heermance, producer of Allied Artists, 
Hollywood, adds duties as production con- 
sultant with Interstate Television Corp., AA 

subsidiary, that city. First assignment is with 
the recently reactivated Ethel Barrymore The- 
atre, a half-hour TV film series. The second 
program goes into production in Apm. 

* * * 

Al Amundsen, formerly account executive and 
radio-TV director, Honig-Cooper, Seattle, has 
joined Cinema Service (film production), Seat- 
tle, as production director. 

sje ^ sJ* 

Joyce Took, story analyst, Frank Wisbar Pro- 
ductions, Hollywood, promoted to story editor 
on NBC-TV's Fireside Theatre (Procter & 
Gamble). 

* * * 

Peter Frank, film editor, MGM, Culver City, 
to Cate & McGlone, Hollywood commercial 
and TV film producers, as member of pro- 
duction department. 

* * 

Theodore H. Kupferman has resigned from 
NBC's legal department to join Cinerama Pro- 
ductions Corp. as general attorney, Dudley 
Roberts Jr., Cinerama president, announced 
last week. 

* * * 

John F. Mahon of Whelan & Wagenbach 
accounting firm, New York, to George F. 
Foley Inc., New York, TV, radio and motion 
picture producers, as controller. 

* * * 

Al Horowitz, Western and Southern regional 
sales representative, Hollywood Television 
Service, North Hollywood subsidiary of Re- 
public Pictures, joins Gross-Krasne Inc., Holly- 
wood, in charge of film editorial on CBS-TV 
Big Town and Lux Video Theatre film series. 

* * * 

R. G. Hemingway, formerly assistant sales 
manager, Alexite Division, has been named 
special television representative, Alexander Film 
Co., Colorado Springs, Colo. 

* * * 

Martin Cohen of the Kate Smith unit has been 
named administrative director of Teleprograms 
Inc., New York, a non-profit corporation pro- 
ducing public affairs television programs under 
a grant from the Alfred P. Sloan Foundation 
in cooperation with NBC-TV. 

* * * 

Tommy Henrich, former New York Yankees 
baseball star, has been signed to emcee and 
narrate the Telenews sportsreel, This Week In 
Sports. 

* * * 

Robert Newgard, sales executive, Interstate 
Television Corp., Hollywood, father of boy, 
Christopher Michael, March 10. 

* * * 

Harry Novick, traffic manager of Guild Films, 
New York, father of a boy, Robert Ira, April 1. 



Page 40 • April 13, 1953 



Broadcasting • Telecasting 




Represented Nationally by EDWARD PETRY & COMPANY, INC. 

New York — Chicago — Los Angeles — St. Louis 
Dallas — San Francisco — Detroit 



Broadcasting • Telecasting 



April IS, 1953 • Page 41 



PROGRAM SERVICES — 



TRADE ASSNS. 



Ziv Holds $50,000 
Student Essay Contest 

A $50,000 national essay contest for grammar 
and high school pupils will highlight the second 
year's exploitation campaign for Frederic W. 
Ziv Co.'s transcribed radio program, / Was a 
Communist for the FBI, Alvin E. Unger, Ziv's 
radio sales president, announced last week. 

In outlining details of the contest, Mr. Unger 
reported that more than 70% of sponsors and 
stations contacted have renewed the program 
for the second year. 

He said the contest will be held Sept. 13- 
Nov. 30 in cooperation with the Disabled 
American Veterans. According to Mr. Unger, 
DAV chapters and state departments in the 
program's listening areas will begin a special 
promotion campaign as part of a national 
Americanism program to obtain mayors' procla- 
mations and cooperation from school heads, 
civic leaders and industrialists. 

The contest will seek a 500-word or less 
essay on "What the American Flag Means to 
Me." A winner from each market in which the 
program is broadcast will be entered in the 
national contest. 

Essays will be submitted to the local radio 
station carrying / Was a Communist for the 
FBI. Judges will be selected by the DAV 
chapter in the area in cooperation with station 
and sponsor. All first place local winners will 
be eligible for national awards, $2,000 for first 
place, $1,000 for second, and $500 for third. 

The school represented by the national con- 
test winner will receive $250; the teacher named 
by the winner will receive $250, and any veter- 
ans group or veterans hospital picked by the 
winner will receive $500. 

Among the sponsors renewing the program 
is Golden State Dairies in northern California, 
which will carry the show in ten markets. 



ASCAP Gross Revenue 
Totals $17.6 Millions 

ASCAP gross revenue for 1952 totaled 
$17,672,000, Louis Bernstein, treasurer, re- 
ported to the society's annual meeting, held 
Tuesday at New York's Hotel Astor. Sum in- 
cluded $1,329,400 collected for performances 
of ASCAP music abroad as well as the do- 
mestic gross of $16,343,000 for the year. Oper- 
ating expenses totaled $3,172,000 or 19% of 
the domestic income, leaving 81% for distribu- 
tion to ASCAP members, the treasurer re- 
ported. 

Last fall, Mr. Bernstein said, ASCAP mem- 
bers got $390,000 in royalties for broadcasting 
rights to ASCAP music in England and 
Canada, with another $766,329 in foreign 
royalties distributed last month. 

Deems Taylor, reporting for the executive 
committee, described the ASCAP blanket con- 
tracts with radio and TV stations and net- 
works as "fair and equitable." He noted that 
in contrast to the widespread anti-ASCAP 
legislative actions in the various states a few 
years back, only two such measures were intro- 
duced in state legislatures this year. No 
anti-ASCAP bill has become a state law in 
the last decade, he said. 

Guest of honor at the annual banquet, Ed 
Sullivan, was given a clock by Otto Harbach, 
ASCAP president, in, appreciation of his 
Sunday evening CBS-TV series, Toast of the 
Town, The Ascap Story. 



NARTB NAMES CONVENTION PANELS; 
TV, RADIO WORKSHOPS SCHEDULED 

Herbert Mayer, pioneer uhf telecaster who started first commercial 
station in upper band, to preside at discussion of uhf future at Los 
Angeles session. Paul Adanti to direct session on film's place in tele- 
vision. Several workshops will cover problems of broadcast station 



operators. 

PROGRAM of NARTB's 31st annual conven- 
tion in Los Angeles April 28-May 1 neared 
completion at the weekend as two workshop 
panels were set up and another dropped from 
the agenda, according to Clair R. McCollough, 
president of the Steinman Stations and chair- 
man of the convention committee. 

Herbert Mayer, KPTV (TV) Portland, Ore., 
a uhf station, will conduct an April 30 (Thurs- 
day) panel session titled "What About Uhf?" 
Mr. McCollough pointed out that Mr. Mayer 
had shown his faith in uhf by pioneering 
KPTV, first commercial station to operate in 
the band. 

Paul Adanti, WHEN (TV) Syracuse, will be 
chairman of a panel titled "Film's Place in 
Television," to be held immediately after the 
uhf session. Mr. Adanti entered TV at 
WRGB Schenectady in 1940 and joined WHEN 
in 1948. 

A tentatively scheduled trade press panel 
slated at noon on the last day of the conven- 
tion has been dropped because of inability of 
some of the invited panel members to partici- 
pate. 

On the Uhf Panel 

Serving with Mr. Mayer on the uhf panel 
will be lames B. Tharpe, Allen B. DuMont 
Labs.; Frank P. Barnes, General Electric Co.; 
Martin Silver, Federal Telecommunications 
Labs.; E. C. Tracy, RCA Victor; Alan C. 
Tindal, WWLP Springfield, Mass, and Kenyon 
R. Brown, KWFT Wichita Falls, Tex. 

Members of the Adanti film panel will be 
E. H. Ezzes, Motion Pictures for TV; lohn H. 
Mitchell, Screen Gems; Ralph W. Nimmons, 
WFAA-TV Dallas; Lee Ruwitch, WTVJ (TV) 
Miami; Harold P. See, KRON-TV San Fran- 
cisco; Gerald King, United Television Pro- 
grams; Robert W. Sarnoff, NBC; Peter M. 
Robeck, Consolidated Television Sales, and 
lohn L. Sinn, Ziv Television Programs. 

A convention feature titled "Principles of 



Profitable Radio Operation" will be held 
Wednesday afternoon. The program will be 
built around NARTB's five-market cities re- 
port analyzing five typical areas. The scien- 
tific study was conducted under direction of 
Richard M. Allerton, NARTB research man- 
ager. 

Similarly, the problems of radio broadcasters 
will be covered in two meetings to be held 
Tuesday afternoon. First of these will be 
BAB's annual program on radio selling and 
advertising techniques. Following the BAB 
meeting will be a session conducted by the 
Affiliates Committee, an all-industry group 
formed at the 1951 convention to deal with 
network radio rate pressures. Committee 
chairman is Paul W. Morency, WTIC Hart- 
ford. 

Five Market Program 

Mr. Morency and NARTB President Harold 
E. Fellows will take part in the Wednesday 
afternoon five-market program. Others par- 
ticipating will be lohn Esau, KTUL Tulsa; G. 
Richard Shafto, WIS Columbia, S. C; F. C. 
Sowell, WLAC Nashville; William C. Grove, 
KFBC Cheyenne, Wyo.; lohn F. Patt, WGAR 
Cleveland, and Lee Little, KTUC Tucson, Ariz. 

Radio merchandising program and labor 
panels are scheduled Thursday. 

Members of the convention Resolutions 
Committee are H Quentin Cox, KGW Port- 
land. Ore., chairman; Robert R. Tincher, 
WNAX Yankton, S. D.; Harry D. Peck, WISN 
Milwaukee; Irving Rosenhaus, WATV (TV) 
Newark, and lack Harris, KPRC Houston. 

On the convention Credentials Committee 
are George J. Higgins, KMBC Kansas City, 
chairman; Eugene O'Fallon, KFEL Denver; 
Harry R. Spence, KXRO Aberdeen, Wyo.; 
Helen Alvarez, KOTV (TV) Tulsa; loe Ber- 
nard, KOMA Oklahoma City, and Henry P. 
lohnston, WSGN Birmingham. 




ANNUAL NARTB golf tournament for B*T Hotel at 9:15 a.m. Play starts at 10 a.m. En- 
silver trophies will be staged Monday, April 27 tries may be sent to Maury Long, B*T business 
at Wilshire Country Club, 301 N. Rossmore manager who is managing tournament, or any 
Ave., Los Angeles. Buses will leave Biltmore B*T bureau. 



Page 42 • April 13, 1953 



Broadcasting • Telecasting 




ONLY A COMBINATION 
OF STATIONS CAN 
COVER GEORGIA'S 
MAJOR MARKETS 



THE 



geoIbgi A two 




ATLANTA 



MACON 



represented 
individually and 
as a group by 



the TRIO offers 

advertisers at 
one low cost: 

CONCENTRATED 

COVERAGE 
• 

MERCHANDISING 

ASSISTANCE 
• 

LISTENER LOYALTY 

BUILT BY LOCAL 

PROGRAMMING 
• 

DEALER LOYALTIES 

in ^ ma/or markets 



THE KATZ AGENCY, INC. 



NEW YORK CHICAGO DETROIT ATLANTA DALLAS KANSAS CITY LOS ANGELES SAN FRANCISCO 



Jroadcasting • Telecasting 



April 13, 1953 • Page 43 



NARTB TV BOARD 
ELIGIBLES NAMED 

ELECTION of four directors to the NARTB 
Television Board will be made from a list of 
42 station operators certified Thursday by C. E. 
Arney Jr., NARTB secretary-treasurer. The 
election, for two-year terms, will be held Tues- 
day, April 28, at 10 a.m. during a TV member- 
ship business session at the Biltmore Hotel, 
Los Angeles. 

Three directors representing both aural and 
TV stations will be elected. Incumbents, serv- 
ing one-year terms expiring at the convention, 
are Campbell Arnoux, WTAR-AM-TV Norfolk, 
Va.; William A. Fay, WHAM-AM-TV Ro- 
chester, N. Y., and Henry W. Slavick, WMC 
WMCT (TV) Memphis. One TV-only director 
will be elected. The incumbent is Kenneth L. 
Carter, WAAM (TV) Baltimore. All four are 
certified as eligible for nomination. 

The four directors designated by TV net- 
works to serve on the board are not subject to 
the election process. They are Alexander 
Stronach Jr., ABC; Merle S. Jones, CBS; Chris 
J. Witting, DuMont TV Network, and Frank 
M. Russell, NBC. These four take office May 
1, also serving two-year terms. 

List of eligibles for floor nomination in the 
election follows: 

Harold E. Anderson, KOLN-TV Lincoln, Neb.: 
Campbell Arnoux, WTAR-TV Norfolk, Va.: Harry 
Bitner, WFBM-TV Indianapolis, and WOOD-TV 
Grand Rapids, Mich.; Richard A. Borel, WBNS- 
TV Columbus. Ohio; Martin Campbell, WFAA- 
TV Dallas; Howard Chernoff, KFMB-TV San 
Diego; Wayne Coy, KOB-TV Albuquerque; 
Charles H. 'Crutchfield, WBTV (TV) Charlotte, 
N. C; Walter J. Damm, WTMJ-TV Milwaukee; 
William A. Fay. WHAM-TV Rochester, N. Y.: 
Frank P. Fogarty, WOW-TV Omaha. WHEN 
Syracuse; and KPHO-TV Phoenix; G. David 
Gentling, KROC-TV Rochester, Minn.; H. E. 
Gibbens, WAFB-TV Baton Rouge, La.; R. B. 
Hanna, WRGB (TV) Schenectady, N. Y.: Jack 
Harris, KPRC-TV Houston; Thad Holt, WAFM- 
TV Birmingham; Leslie C. Johnson, WHBF-TV 
Rock Island, 111.; Douglas D. Kahle, KCSJ-TV 
Pueblo, Colo.; Glenn Marshall Jr., WMBR-TV 
Jacksonville; Thomas E. Martin, WEEU-TV 
Reading: James H. Moore, WSLS-TV Roanoke; 
David H. Morris, KNUZ-TV Houston; Vernon 
A. Nolte, WHIZ-TV Zanesville, Ohio; Eugene P. 
O'Fallon Jr., KFEL-TV Denver. 

Milo J. Pet?rson. KGEM-TV Boise, Idaho; D. 
L. Provost. WBAL-TV Baltimore; Ward L. Quaal, 
WLWA (TV) Atlanta, WLWC (TV) Columbus, 
WLWD (TV) Dayton, and WLWT (TV) Cincin- 
nati; Clyde W. Rembert, KRLD-TV Dallas; Law- 
rence H. Rogers II, WSAZ-TV Huntington, W. 
Va.; James D. Russell, KKTV (TV) Colorado 
Springs; Harold P. See, KRON-TV San Fran- 
cisco; Victor A. Sholis, WHAS-TV Louisville; 
Donald W. Thornburgh, WCAU-TV Philadelphia; 
Robert R. Tincher, KVTV (TV) Sioux City, la.; 
F. Van Konynenburg, WCCO-TV Minneapolis; 
Willard E. Walbridge. WJIM-TV Lansing, Mich.; 
William E. Ware, KSTM-TV St. Louis; Kenneth 
L. Carter, WAAM (TV) Baltimore; Gaines Kel- 
ley, WFMY (TV) Greensboro, N. C; Richard A. 
Moore, KTTV (TV) Los Angeles; W. D. Rogers, 
KDUB-TV Lubbock, Tex.; Clyde Weatherby, 
KANG-TV Waco, Tex. 



Barnes Nominated to Head 
Radio Pioneers N. Y. Unit 

PAT BARNES, veteran broadcast entertainer, 
has been nominated for president of the New 
York chapter of Radio Pioneers for the 1953- 
54 season by the chapter's nominating com- 
mittee. Others on the official slate, normally 
tantamount to election, are: Vice presidents — 
Frank Silvernail, BBDO, Charles Butterfield, 
AP; Henriette Harrison, YMCA; secretary- 
Bruce Robertson, B«T, treasurer — Charles A. 
Wall, BMI and AMQ. 

Election will be held May 20 at a dinner 
meeting of the New York chapter at which 
these and any others nominated by petition 
will be voted on by the membership. Nomin- 
ating committee was headed by William S. 
Hedges, NBC, and also included G. W. John- 
stone, NAM; Carl Haverlin, BMI; James Wal- 
len, MBS, and Tom Kennedy, New York Times. 



FCC Delegation 

LIMITED FCC budget this year is re- 
sponsible for a small delegation to the 
NARTB Los Angeles convention April 
28-May 1. Chairman Paul A. Walker — 
whether Chairman at the time or not — 
plans to attend. Comr. Robert T. Bart- 
ley will go, as will Comr. George E. 
Sterling who will address an engineering 
meeting on Conelrad. Comr. Eugene 
H. Merrill, planning a vacation in the 
West after he is succeeded by Comr.- 
Designate John C. Doerfer, may attend 
as a private citizen. Comr. Frieda B. 
Hennock doesn't know, asking "Does 
anyone have car fare?" Comrs. Rosel H. 
Hyde and E. M. Webster have no plans. 



Shein of WBTH Williamson 
Heads W. Va. Broadcasters 

NEW president of West Virginia Broadcasters 
Assn. is Alice Shein, general manager of WBTH 
Williamson. Miss Shein was elected unani- 
mously at the annual spring meeting in Charles- 
_ ton. She had served 

four years as secre- 
tary. WVBA said she 
is the first woman 
elected to any state 
broadcasting associa- 
tion presidency. 

Paul Myers, 
WWVA Wheeling, 
was elect e'd vice 
president and Fred 
Zimmerman, WBLK 
Clarksburg, was 
elected secretary- 
treasurer. Outgoing 
officers are John H. 
Gelder, WCHS Charleston, president; William 
Rine, WWVA Wheeling, vice president, and 
Miss Shein, secretary-treasurer. 

New directors elected were John Johns, WAJR 
Morgantown; Aud Archer, WCOM Parkersburg; 
Burton Sonis, WTIP Charleston; Mel Barnett, 
WLOH Princeton; Flem Evans, WPLH Hunting 
ton; John Phillips, WHTN Huntington; 
Rogers II, WSAZ-TV Huntington; 
Thomas, WOAY Oak Hill. 




Miss Shein 



L. H. 
Robert 



Bell to Be Panel Speaker 

PANEL discussion of media problems will be 
held at the April 23-25 Speedwriting Interna- 
tional Convention, to be held at the Palmer 
House, Chicago. Howard Bell, NARTB assist- 
ant to the TV vice president, will speak on the 
question, "Can Schools Use Television Prof- 
itably?" Harlow P. Roberts, executive vice pres- 
ident of Goodkind, Joice & Morgan, will speak 
on "How to Make Radio Pay Off in Inquiries 
and Enrollments." 



Heads Alabama Broadcasters 

MALCOLM STREET, WHMA Anniston, be- 
came president of the Alabama Broadcasters 
Assn. after elections at the annual spring con- 
vention held in Florence. He succeeds Tom 
Martin, WAPX Montgomery. 
Other officers are: 

J. Dige Bishop, WCTA Andalusia, vice presi- 
dent; Richard B. Biddle, WOWL Florence, secre- 
tary-treasurer; board members Frank Whisenant, 
WMSL Decatur; Lionel Baxter, WAPI Birming- 
ham; R. A. Davidson, WHTB Talladega; Joe 
Mathews, WJJJ Montgomery; Julian C. Smith, 
WAGF Dothan; Dewey H. Long, WABB Mobile; 
Edward Z. Carroll, WGSV Guntersville, and 
Tom Martin, WAPX Montgomery. 



BAB STRESSES VALUE 
OF MORNING RADIO 

IMPORTANCE to the advertiser of some 
1,188 U. S. cities and towns which have no 
morning daily newspapers but have all-day 
radio service is pointed up in a BAB study 
distributed to members last week. 

The report is the second in a series of BAB 
studies accenting radio's penetration of Amer- 
ican cities. The first study indicated there 
are 409 cities, with more than a million 
families within their limits, which have local 
radio stations but no daily newspapers. 

Calling the morning period "a time of de- 
cision and action in many households," the new 
study points out that some six million families 
live in areas with no daily newspaper but with 
a local radio station. It also cites the trend 
toward providing "advertising service all day 
every day" resulting from nation-wide radio 
growth. 

BAB notes that 49% of all U. S. radio sta- 
tions now are located in cities without morning 
newspapers and that an additional 17% are in 
cities with no daily newspaper service of any 
kind. Texas, which has 100 cities without 
morning daily newspaper service but with local 
radio service, leads all states, followed by 
California, 68; North Carolina, 58, and Illinois, 
50. 



SRA Meeting on Measurement 
Studies Is Being Arranged 

ATTEMPTING to clear up some of the pre- 
vailing confusion about the broadcast measure- 
ment studies made last year by A. C. Nielsen 
Co. and Standard Audit & Measurement Serv- 
ices, Station Representatives Assn. has invited 
the heads of the two measuring organizations — 
Arthur C. Nielsen and Kenneth Baker — to ad- 
dress a meeting of SRA members to which 
agency executives were invited. 

Invitations, sent last week by Ward Dorrell 
of John Blair & Co., chairman of the SRA Com- 
mittee on Audience Measurements, do not spe- 
cify a date for the proposed representative- 
agency meeting. This will be worked out with 
the speakers after they have agreed to describe 
their measuring techniques and to explain the 
variations in their audience reports for indivi- 
dual markets to the group, Mr. Dorrell told 
B»T: 

"It seems highly desirable for both the buyers 
and sellers of broadcast facilities to have this 
information," he said. 

SRA committee, in addition to Chairman 
Dorrell, comprises Jones Scovern, Free & 
Peters; Dan Denenholz, Katz Agency; Louis 
Moore, Robert Meeker Assoc., and Russ Walker, 
John E. Pearson Co. 



RTNDA Board Sets Meet 
May 2-3 at Evanston, III. 

RADIO-TELEVISION New Directors Assn.'s 
board of directors has scheduled its spring meet- 
ing May 2-3 at the Orrington Hotel, Evanston, 
111., Tom Eaton, WTIC Hartford, president, said 
last week. 

The association has named Sid Pietzsch, 
WFAA Dallas news director, as chairman of a 
committee to study RTNDA memberships. Hal 
Baker, WSM Nashville, is board liaison officer 
on the committee. Others: Ross Edwards, 
WCHS Charleston, W. Va., and Brooks Wat- 
son WMBD Peoria. 



Page 44 • April 13, 1953 



Broadcasting » Telecasting 




of AUOIEN" 



MORNINGS 
KA^n. thru Fru 
AFT ERNOONS 

AFTERNOONS 
Sunday 

EVENINGS 
Sun. thru Sot. 



23.1% 



11.0% 




TIME 

mornings 

(AonJ*]^!2: 

T^ternoons 

^AonJhruJ^. 
AFTERNOONS | 45.6 

Sunday 

EVE NlNGS \ 54.7 
Sun. thru Sat. 



I3.9%i 



KEN1 



«.!%' l7 - 4% 



What a show! If you're 
interested in top box office for your clients 
in Alaska you really should see it. 
You'll be amazed! You never saw such figures! 
Imagine, three acts a day . . . morning, noon and 
night, seven days a week . . . and they steal the bulk of 
the Alaska audience every time! Wouldn't you like to meet 
these fantastic Hoopers* in person . . . and see for yourself 
the amazing record of a truly outstanding 
performance. Just whistle. We'd love 
to trot 'em out for you. 



* First ever available in Alaska. Taken in 
Fairbanks and Anchorage only. 



Midnight Sun - Aurora Broadcasting System 

Alaska's Four Great Stations 

KFAR, Fairbanks • KEN I, Anchorage • KJNO, Juneau • KABI, Ketchikan 

Affiliates: NBC - ABC - Mutual - Don Lee 



GILBERT A. WELLINGTON, Nat'l Adv. Mgr., 5546 White-Henry-Stuart Bldg., Seattle • JAMES C. FLETCHER, Jr., Eastern Sales Mgr., 60 W. 46th St., New York, N.Y. 

Broadcasting • Telecasting April 13, 1953 • Page 45 



TRADE ASSNS. 



Ad Panel April 21 

TELEVISION advertising panel discus- 
sion is scheduled April 21 by the Assn. 
of Advertising Men, New York. The 
club, comprising younger men and 
women, meets at the Wings Club, Bilt- 
more Hotel, New York. Thad Brown, 
NARTB TV vice president and television 
counsel, and Howard Bell, his assistant, 
will take part in the panel along with rep- 
resentatives of several New York tele- 
vision stations. 



1,000 TV, Movie Engineers 
Expected at SMPTE Meet 

SOME 1,000 movie and TV technicians are ex- 
pected to attend the five-day, semi-annual con- 
vention of the Society of Motion Picture and 
Television Engineers to be held at the Statler 
Hotel, Los Angeles, starting April 27. 

Jack Servies, SMPTE convention vice presi- 
dent, said although wide-screen stereophonic 
sound and 3-D head the program of 61 tech- 
nical papers and demonstrations, there will be 
many papers on TV to accommodate video 
engineers who will be attending the NARTB 
convention at the Los Angeles Biltmore Hotel 
that same week. 



WSAB Initiates Provisions 
For TV Station Membership 

WASHINGTON State Assn. of Broadcasters 
has cleared the way for TV stations to become 
active members by adopting a constitutional 
change. Action was at a March 27 meeting in 
Tacoma. 

WSAB also opened associate membership to 
firms in allied industries, and increased the 
size of the board of directors from five to seven 
members. 

Officers re-elected were president, Leo Beck- 
ley, KBRC Mt. Vernon; vice president, Loren 
Stone, KBRO Bremerton; secretary treasurer, 
Allen Miller, KWSC Pullman. Elected to the 
board were immediate past president Fred F. 
Chitty, KVAN Vancouver; R. Lee Black, KIMA 
Yakima; Joe Chytil, KELA Centralia-Chehalis, 
and Robert Pollock, KRSC Seattle. 

Cox Is Principal Speaker 

Jim Cox, west coast manager, BMI, was 
principal speaker on the topic, "Radio Too Has 
Things in View." He advised broadcasters to 
make immediate inventory, check with listeners 
on programming, and then move forward "with 
imagination and foresight," according to their 
findings. 

Bernard Orell, Washington State Forester, 
complimented the broadcasters for special 
efforts last year and promises of renewed co- 
operation this year to warn of logging shut- 
downs in critical fire weather. 



RCA Institutes Alumni Meet 
To Discuss TV Set Troubles 

ROBERT DARGAN, chief instructor in charge 
of training and technical information for Philco 
Corp., Thursday (April 16) will demonstrate 
common and unusual troubles of TV sets be- 
fore the monthly meeting of RCA Institutes 
Alumni. 

Patsy Genduso, president, invites all alumni 
to attend the sessions held the third Thursday 
of each month. Lecturers are presented each 
time; the May 21 meeting will feature transis- 
tors. Details are being arranged for the June 
meet. Sessions are held in the Institute building. 

Ahern Spoke in March 

William Ahern, TV technical supervisor for 
NBC, addressed the March meeting, demon- 
strating the Vidicon camera and the "brief case" 
remote amplifier. 




HONORARY MEMBERSHIP in Alumni Assn. of 
RCA Institutes is presented William Ahern (I), 
TV technical supervisor for NBC, by Patsy 
Genduso, alumni president, after Mr. Ahern 
had addressed the March meeting of the In- 
stitutes group. 



Plans Set for April 28 
Television News Seminar 

TWENTY experts in TV news operations will 
preside over sessions of the first National Tele- 
vision News Seminar set for April 28-May 2. 
Co-sponsored by Radio-Television News Direc- 
tors Assn. and Northwestern U.'s Medill School 
of Journalism, the seminar will meet at the 
Orrington Hotel, Evanston, III. 

Quota Filled in Advance 

Enrollment for the seminar stands at 45. 
Baskett Mosse, Northwestern, states that the 
quota was filled six weeks ahead. 

With respect to this, he pointed out that the 
news sessions may be repeated later in the year 
to meet apparent demand. 

Working newsmen and equipment specialists 
of the faculty will lecture and answer questions 
covering, for the most part, the problem of 
how to maintain the best TV news operations 
on a low budget. Five general managers and 
station vice presidents, 33 news directors, four 
program directors, two journalism professors 
and one sports director, from 20 states, are 
among seminar members. 




THE SAW 



BUT WBNS HAS DOUBLE 
^ . THE LISTEHERS OF ANY 
• OTHER STATION . . . 

Here's the absolute proof that WBNS is Central Ohio's most listened-to station 
Five local stations broadcast Ohio State football games. All have the same game 
coverage ... all are heard the same time. Yet WBNS held twice as many listeners 
as any other station . . . week after week! 

Yes . . . WBNS is Central Ohio's most listened-to station. The 20 top-rated pro- 
grams (Pulse) in this rich Central Ohio market area are heard on WBNS. CBS 
programming plus popular local talent gives WBNS an edge in listener appeal 
. . . BUT when they listen most to WBNS when all local stations have the same 
program, you know listening has become a habit ... an instinctive preference 
sponsors can cash in on by using WBNS all the time. 



C^S for CENTRAL OHIO 




ASK 

JOHN BLAIR 



radio 

COLUMBUS, OHIO 



Page 46 • April 13, 1953 



Broadcasting • Telecasting 



big-league 



salesmanship 
goes to bat 
for you in A 







milwauKee 

It's 
like hitting 
a homer with the 
bases full. In this thriving 
metropolis that now has big-league 
status in baseball as well as in purchasing 
power, WCAN is the hardest-hitting, most merchan- 
ing-minded voice. It commands great audience, pulls mail 
powerfully and sells merchandise at a terrific clip. 
Get big-league salesmanship for every 
dollar you spend. Let WCAN 
go to bat for you in 
Milwaukee! 




GAUNT 



the can-do station in milwaukeej abc affiliate 1 5,000 watts 

represented nationally by 0. L. Taylor and Co, 



GOVERNMENT 

ECONOMIC INJURY CHARGES 
DELAY THREE MORE GRANTS 

Grants involved are uhf Ch. 46 at Durham, N. C, share-time vhf Ch. 
8 at Salinas-Monterey, Calif. FCC's action in the cases is based on 
Sec. 309 (c) of the Communications Act which specifies that non- 
hearing grants may be protested by 'parties in interest' within 30 
days. 



RECOGNIZING new protests of alleged eco- 
nomic injury, FCC last week postponed the ef- 
fective dates of three more TV grants pending 
expedited hearings on the applications involved. 

These were the uhf Ch. 46 grant at Durham, 
N. C, to T. E. Allen & Sons and the share- 
time vhf Ch. 8 grants at Salinas-Monterey, 
Calif., to KSBW and KMBY there. Comrs. 
Rosel H. Hyde and Robert T. Bartley dissented 
in the Durham ruling. 

Postponing of the Durham grant stems from 
the protest by Public Information Corp., 
operator of WSSB Durham, while the Salinas- 
Monterey action is based upon the complaint 
of Salinas-Monterey Television Co., permittee 
for uhf Ch. 28 KICU (TV) there and owned 
by Grant R. Wrathall and S. A. Cisler Jr. [B*T, 
March 30]. 

The Allen application and the KSBW and 
KMBY bids were designated "for hearing at a 
time and place, and upon issues, to be indicated 
by further order of the Commission." 

FCC's action in these cases is based upon 
Sec. 309(c) of the Communications Act which 
specifies that non-hearing grants may be pro- 
tested by "parties in interest" within 30 days 
of the grant. FCC thereupon must act upon 
the protest within 15 days. If the protestant is 
ruled a party in interest, Sec. 309(c) requires 
that an "expedited" hearing be held. The pro- 
tested grant is "postponed" until completion of 
the proceeding. 

Burden of Proof 

Sec. 309(c) sets forth that upon issues des- 
ignated by the Commission, the burden of 
proof rests with the applicant, but upon all 
other issues or allegations raised by the com- 
plainant, burden of proof rests with the latter. 

The protest rights and party-in-interest con- 
cept embodied in Sec. 309(c) is an amendment 
made to the Communications Act by the Mc- 
Farland Act last year. At the time of legisla- 
tive hearings, FCC witnesses warned against 
this amendment on the ground that too broad 
interpretation of party-in-interest would ensue, 
with resulting flood of protests to non-hearing 
grants in both the broadcast and non-broadcast 
fields. 

The first significant Sec. 309(c) economic pro- 
test was that of Music Broadcasting Corp., li- 
censee of WGRD Grand Rapids, Mich., di- 
rected against the uhf Ch. 35 grant to Versluis 
Radio & Television Co. at Muskegon, Mich. 
FCC denied the protest last December, con- 
tending WGRD was not a party in interest. 
WGRD went to court and FCC was sub- 
sequently advised by the U.S. Attorney General 
that he could not support the Commission rul- 
ing. FCC thereupon reconsidered, declared 
WGRD to be a party in interest within the 
meaning of Sec. 309(c) and set the Versluis ap- 
plication for hearing [B»T, March 30]. 

The reversal on the WGRD protest estab- 
lished a precedent for subsequent ruling on Sec. 
309(c) protests. 

FCC acknowledged to have standing the 



complaint by WGRD that it would be injured 
economically by the Versluis grant. WGRD 
alleged the Versluis TV station would cover 
both Muskegon and Grand Rapids and as prin- 
cipal owner Leonard Versluis also operates 
WLAV-AM-FM Grand Rapids, he could offer 
combination rates to the competitive detriment 
of WGRD. 

The WGRD precedent was cited by FCC in 
heeding the protest of Gordon Brown, operator 
of WSAY Rochester, N. Y., to postpone the ef- 
fective dates of share-time grants on vhf Ch. 10 
at Rochester to WHEC and WVET there [B»T, 
April 6]. 

FCC ruled WSAY has standing upon its al- 
legation of economic injury, but observed that 
the protestant "misconceives the purpose and 
requirements of Sec. 309(c)" in requesting com- 
parative hearing for his own Ch. 10 bid, filed 
after the share-time grants to WHEC and 
WVET. 

Challenges Grant 

Respecting the Durham action, Public In- 
formation challenged FCC's Ch. 46 grant to 
T. E. Allen & Sons, representing a merger of 



Sec. 309(c) 

HERE'S the controversial protest pro- 
vision of the Communications Act — one 
of the McFarland Act amendment 
changes — now at the root of hearings 
being set on some TV grants: 

Section 309(c) — When any instrument of 
authorization is granted by the Commis- 
sion without a hearing as provided in sub- 
section (a) hereof, such grant shall remain 
subject to protest as hereinafter provided 
for a period of thirty days. During such 
thirty-day period any party in interest 
may file a protest under oath directed to 
such grant and request a hearing on said 
application so granted. Any protest so 
filed shall contain such allegations of fact 
as will show the protestant to be a party 
in interest and shall specify with particu- 
larity the facts, matters, and things relied 
upon, but shall not include issues or alle- 
gations phrased generally. The Commis- 
sion shall, within fifteen days from the 
date of the filing of such protest, enter 
findings as to whether such protest meets 
the foregoing requirements and if it so 
finds the application involved shall be set 
for hearing upon the issues set forth in 
said protest, together with such further 
specific issues, if any, as may be prescribed 
by the Commission. In any hearing sub- 
sequently held upon such application all 
issues specified by the Commission shall 
be tried in the same manner provided in 
subsection (b) hereof, but with respect to 
all issues set forth in the protest and not 
specifically adopted by the Commission, 
both the burden of proceeding with the 
introduction of evidence and the burden 
of proof shall be upon the protestant. The 
hearing and determination of cases arising 
under this subsection shall be expedited 
by the Commission and pending hearing 
and decision the effective date of the 
Commission's action to which protest is 
made shall be postponed to the effective 
date of the Commission's decision after 
hearing, unless the authorization involved 
is necessary to the maintenance or con- 
duct of an existing service, in which event 
the Commission shall authorize the appli- 
cant to utilize the facilities or authoriza- 
tion in question pending the Commission's 
decision after hearing. 



two former competitors for the channel — the 
original T. E. Allen & Sons application and that 
of WTOB Durham, N. C. [B*T, March 2]. 
FCC said Public Information has standing as 
licensee of WSSB there, but ruled its Ch. 46 
bid, filed the same day as the grant, is not en- 
titled to comparative consideration. 

Text of Opinion and Order 

FCC's memorandum opinion and order said, 
in part: 

In light of the fact that the protest alleges 
that protestant is the licensee of a standard 
broadcast station in Durham, North Carolina, 
the very community for which the construction 
permit was granted, we are of the view that it 
is a party in interest within the meaning of 
Sec. 309(c). It is true that the protest does not 
contain an affirmative allegation of economic 
injury but we believe that a reasonable infer- 
ence of probable economic injury flows from 
the allegation as to the protestant's status. Sand- 
ers v. FCC, 309 U.S. 470; In re Applications of 
WHEC Inc. and Veterans Bcstg. Company Inc. 
(FCC 53-384) adopted April 1, 1953; In re Appli- 
cation of Versluis Radio & Television Inc., (FCC 
53-314), adopted March 23, 1953. This finding as 
to protestant's standing is based solely on its 
allegation that it is a standard broadcast station 
licensee and not on any other allegation in its 
protest. . . . 

We have found that the protestant has stand- 
ing as a party in interest. Although it has not 
framed specific issues, we believe that it has al- 
leged facts on which issues may be drawn. Ac- 
cordingly, it is necessary to designate the Allen 
application for hearing. We think, however, 
that when protestant requests that the Allen ap- 
plication and its tendered application be heard 
in a consolidated hearing, it misconceives the 
purpose and requirements of Sec. 309(c). As we 
pointed out in our Memorandum Opinion and 
Order in the WHEC case, supra, Sec. 309(c) does 
not provide that a duly filed protest has the ef- 
fect of vacating or setting aside the grant against 
which the protest is directed. On the contrary, 
Sec. 309(c) specifically provides that "the effec- 
tive date of the Commission's action to which 
protest is made shall be postponed to the effec- 
tive date of the Commission's decision after 
hearing." (Emphasis on "postponed" added by 
FCC). 

On the KICU (TV) protest, FCC said 
that in light of the fact Messrs. Wrathall and 
Cisler "are permittees of a television broadcast 
station in the Salinas-Monterey area, that the 
stations proposed by the above-entitled share- 
time permittees [KSBW and KMBY on vhf Ch. 
8] will be in direct competition with that of 
protestants, and that protestants have alleged 
that economic injury will result from the grants 
complained of, we are of the view that protest- 
ants are parties in interest within the meaning 
of Sec. 309(c) . . ." 

Rejects 'Narrow View' 

FCC rejected "the narrow view" advanced 
by KSBW "that the Sanders case excludes per- 
mittees of broadcast stations and is limited to 
those who are 'operating under an existing li- 
cense' or who may be a 'licensee of a station'." 

The Commission also rejected as without 
merit the contentions of both KSBW and 
KMBY that the KICU protest was untimely. 
Since the 30th day after the grants fell on Sat- 
urday, FCC explained KICU properly could 
file on the next day of business, Monday, under 
the federal rules of civil procedure. 

FCC further rejected KMBY's claim that the 
KICU letter of protest must be stricken since 
only one copy was filed with the Commission 
and the FCC rules require the filing of 15 copies. 
On this point, the opinion stated: 

It is to be noted that protestants mailed a copy 
of their protest to each of the above-entitled 
permittees. We do not think, therefore, that 
even if it is assumed that Section 1.748 and 1.764 
of our Rules are applicable, that the failure to 
file 15 copies of the protest makes it fatally de- 
fective. Certainly, the above-entitled permit- 
tees have not been prejudiced by the alleged 
omission. 



Page 48 • April 13, 1953 



Broadcasting • Telecasting 




WREC strength and stability are based 
on a long chain of events that have 
gained listener confidence through the 
years . . . Service to the Community 
— Responsibility to the listener — and 
Mechanical perfection are a few of 
the reasons why WREC continues to 
pull the greatest audience. 

Closely linked are the important facts 
that WREC delivers the "better half" 
of both the rural and metropolitan 
listeners with a single schedule, WREC 
prestige adds weight to your message, 
and rates are 10% lower per thousand 
listeners than in 1946. For further 
proof, ask your Katz man to show you 
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MEMPHIS NO. 1 STATION 

REPRESENTED BY THE KATZ AGENCY 
AFFILIATED WITH CBS RADIO, 600 KC— 5,000 WATTS 



Broadcasting • Telecasting 



April 13, 1953 • Page 49 



GOVERNMENT 



'VOA BUDGET CUT', 
SOLONS REPORT 

Florida Democrat asks Senate 
Commerce group to investigate 
FCC procedures on TV bids. 

EFFECTIVENESS of the Voice of America in 
piercing the "iron country" is vouchsafed by 
overseas information specialists, a study by the 
Senate Foreign Relations subcommittee on 
overseas information programs, released last 
week, indicated. 

At the same time, the 1954 budget for the 
world-wide information activities of the State 
Dept was pared from $114,515,800 to $95 mil- 
lion by the President's budget director, a trans- 
cript of hearing before the House Appropria- 
tions subcommittee last month disclosed. The 
entire State Dept. budget was cut from $311.6 
million to $266.5 million. 

Dulles' Sentiments 
Transcript of the budget hearing also showed 
that Secretary of State Dulles feels that the 
International Information Administration 
should be set up as an independent agency out- 
side the State Dept. He also expressed hope 
for the continuance of VOA to get into Russia 
and its satellites, but withheld judgement on 
what should be done regarding the Voice's 
propagandizing activities. He referred to two 
investigations underway at the present time- 
one by C. D. lackson, director of the Psy- 
chological Warfare Board, and the other by 
Dr. Robert L. lohnson, IIA director. 

Radio is the "one feasible medium" that can 
be employed to get America's message to the 
Soviet Union and its satellites, the Senate 
study emphasized. It is an analysis of reports 
from IIA mission chiefs. 

Discussing both VOA and Radio Free Eu- 
rope, the study showed that VOA was being 
heard by a "substantial number of people with 
faith in its truthfulness." One report said 
that a majority of an unidentified country's ra- 
dio owners listen to or hear about VOA. An- 
other report said VOA was "one of the most 
capable devices there was for sustaining hope 
of the people and keeping them mentally re- 
sistant to Communist tyranny." 

All dispatches emphasized efforts of Com- 
munists to jam VOA reception. Overseas in- 
formation specialists felt, the report said, that 
anything evoking such efforts must be effective 
in reaching people. lamming, however, seri- 
ously destroys the Voice's effectiveness, reports 
said — in urban areas by as much as 50%. 
Recommended was a high priority for VOA 
and RFE experts to develop counter measures 
to Soviet jamming. 

Outside the Soviet sphere, VOA broadcasts 
are considered ineffective, the study showed. It 
was, however, most favorably commended in 
Western Europe reports. Soviet broadcasts, 
on the other hand, were reported to be gen- 
erally effective. 

One Near Eastern information mission chief 
recommended the study of the use of television 
as a "dramatic impact" device. 

No Justifications 

Although the House Appropriations hearing 
took up the State Dept. budget, no justifications 
were attempted for IIA requests. These were 
left unconsidered pending the outcome of the 
activity and place of the information programs. 

However, in the report of the director of 
the State Dept.'s security office, it was shown 
that there had been 115 separate investigations 

Page 50 • April 13, 1953 



of the Voice of America in New York last 
October, resulting in the dismissal of 26 per- 
sons — mostly on moral grounds. 

The hearing also showed that the U. S. paid 
9% of the total expenses of the International 
Telecommunication Union in Geneva, Switz- 
erland ($107,000) and 10% of the ITU's con- 
ferences expenses ($45,500). 

Meanwhile, the present 1953 operating bud- 
get of the Voice and other overseas informa- 
tion programs was reduced by $3.2 million 
under White House orders of last February, 
the State Dept. announced. 

In addition to abolishing 600 positions, all 
vacant, the IIA also released 36 VOA employes 
at New York headquarters. Twenty-four were 
engaged in operations and 12 in administra- 
tion. 

Also cancelled were construction of two high 
powered short wave transmitters, one of the 
East Coast and the other on the West Coast, 
and contracts with five private broadcasters 
for lease of their short wave transmitting facili- 
ties [B«T, April 6]. 



Doerfer to Take Office 
At FCC This Week 

IOHN C. DOERFER of Wisconsin will be 
sworn in as an FCC Commissioner this week — 
probably Wednesday. Mr. Doerfer is driving 
from his Madison home and is expected in 
Washington today or tomorrow (see Respects 
to on page 22). 

Nominated by President Eisenhower and 
confirmed by the Senate two weeks ago, Mr. 
Doerfer will serve until June 30, 1954 (the re- 
mainder of the term of former Comr. Robert 
F. Jones). Present occupant of that vacancy, 
Comr. Eugene H. Merrill, Utah Democrat, 
relinquishes his position when Republican 
Doerfer takes his oath of office. 



KPLN Ownership Change 

FCC has granted assignment of permit for 
KPLN Camden, Ark., from Leo Howard (Mid- 
City Bcstg. Co.) to D. R. James Jr. over dis- 
sents of Comrs. E. M. Webster and Frieda B. 
Hennock. Mr. James is a manufacturer and 
3% stockholder in KELD El Dorado, Ark. 
The contract calls for consideration of $19,600 
plus assumption of all liabilities incurred by 
KPLN since Oct. 1, 1952. 

Miss Hennock explained her dissent in a 
statement describing the Commission's action 
as "an unwarranted departure from, if not a 
complete negation of, its long established policy" 
of determining outstanding questions regarding 
the parties involved before consenting to assign- 
ments or transfers. 

She said there are "serious questions" unex- 
plored by the Commission concerning "alleged 
misrepresented facts and concealed informa- 
tion" with respect to Mr. Howards' activities as 
permittee. On March 11 Miss Hennock dis- 
sented from the Commission's cancellation of a 
hearing on KPLN's license application. 



Texas Libel Liability Bill 

LEGISLATION taking radio stations off the 
spot for political broadcasts over which they 
have no control has been approved by the 
House Judiciary Committee of the Texas Leg- 
islature. The bill closely follows the pattern of 
model legislation drawn up by NARTB and en- 
acted in a number of states. 



SMATHERS DEMANDS 
FASTER TV ACTION 

CALL for a Senate investigation to prod the , 
FCC into more speedy action on television 
applications was sounded Friday by Sen. George 
A. Smathers (D-Fla.). Sen. Smathers introduced 
a resolution (S Res. 101) asking the Senate 
Commerce Committee to investigate FCC pro- 
cedures regarding TV applications to determine 
what action might be necessary to expedite 
grants and lower hearing costs. 

In his remarks on the introduction of his 
resolution, Sen. Smathers called attention to the 
hundreds of competing applications still un- 
acted on by the FCC. He called it alarming 
that not one final decision has been issued since 
the lifting of the freeze a year ago [B«T, April 
14, 1952)] 

Because of the TV freeze, Sen. Smathers 
said, the public in one-station areas have been 
forced to view "that channel alone, its pro- 
grams and its advertisers." He said he feared 
that situation would continue to exist for "some 
time to come." 

Acknowledging that the flood of TV appli- 
cations has placed a heavy burden on the FCC, 
Sen. Smathers added: "However, since the 
freeze was lifted last year, the procedures and 
the policies of the FCC in hearing applications 
and in granting new permits has resulted in an 
almost permanent freeze in the industry, with 
the result that the majority of the general pub- 
lic is being permanently left out in the cold." 

In referring to the FCC's record of uncon- 
tested grants, Sen. Smathers said it was "well 
established" that in many cities the single 
applicant who received a CP has no intention 
of building a TV station "but only intends to 
hold the license until he can dispose of it at 
a profit or until the population in that area is 
sufficient to justify his erecting of a television 
station." 

"The real need for more television stations 
exists today," the Senator said, "in areas where 
we find several applicants competing for the 
right to televise over the two or three chan- 
nels which have been authorized for that area 
by the FCC." 

The Florida Senator referred to the "inex- 
cusable length of the hearings held on con- 
tested applications before the trial examiners 
of the FCC." Using illustrations from B*T's 
"The High Cost of Hoping for TV" [B»T, 
March 9], Sen. Smathers warned that "it is 
becoming increasingly clear that a man or a 
group of men who may not have large sums of 
money behind them cannot even seriously con- 
sider seeking a television grant from the FCC." 
The public is the final victim, he said. 



Radiation Guards on Heaters 

AFTER June 30 industrial heaters must meet 
FCC specifications guarding against interference 
with radio and TV signals or be in violation of 
law. In an order adopted April 8, the Com- 
mission laid down conditions, specifically set- 
ting standards for shielding and filtering. It 
limits radiation from electronic heaters to 10 
microvolts per meter at a distance of one mile. 

A competent engineer must certify that each 
industrial heating unit complies with the ruling 
and may be reasonably expected to remain in 
compliance for at least three years. Specifica- 
tions are contained in Part 18 of FCC's Rules & 
Regulations Governing the Industrial, Scien- 
tific and Medical Services and are available at 
54 each from the Government Printing Office, 
Washington, 25. 

Broadcasting • Telecasting 



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The Unsung Heroine of the TV Kitchen Steps up to the plate! 



Photo . . . Ralph Hobbs, Jr. 




In a single day at WCCO- 
TV, Arlie Haeberle . . . 
Woman's Activities Direc- 



tor . . . estimates that Gloria 
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pots, pans and dishes equiv- 
alent to those in fifteen 
average homes. 

Food, you see, is important 
to the homemakers who can 
watch WCCO-TV. They 
buy lots of it, want new 
ideas for fixing it, and to 



learn what appliances and 
accessories help to make 
meals more fun. 

At WCCO-TV the food is 
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Broadcasting • Telecasting 



April 13, 1953 * Page 51 



GOVERNMENT 



NEW TV AUTHORIZATIONS ISSUED 



Post-freeze grants now total 
339, of which 1 14 are vhf and 
225 uhf. 

HALF-DOZEN construction permits for new 
TV stations were reported by FCC last week 
to boost total TV authorizations in the U. S. 
to 447, including the 108 pre-thaw operating 
outlets. Post-freeze grants now total 339 — 114 
vhf and 225 uhf. 

One of the new grants, uhf Ch. 47 at Fresno, 
Calif., to J. E. O'Neill, was facilitated through 
proposed merger a fortnight ago with the com- 
peting Ch. 47 applicant, KYNO Fresno [B*T, 
April 6]. KYNO has acquired option for 35% 
interest in the O'Neill TV station. 

Two other new grants last week — Great 
Falls, Mont., and Cedar Rapids, Iowa — were 
the results of withdrawals by competing appli- 
cants. 

KMON Receives Ch. 3 

KMON Great Falls received vhf Ch. 3 after 
Television Montana dismissed its bid for that 
facility. Television Montana's treasurer, north- 
west broadcaster E. B. Craney, proposed TV 
coverage of Montana's vast area by mountain- 
top transmitters [B»T, April 6]. 

At Cedar Rapids, WMT received vhf Ch. 2 
following dismissal of competing bid by KSTT 
Davenport, Iowa. 

Last week's TV grants included: 

Fresno, Calif.— J. E. O'Neill, ("merger" ap- 
plicant), granted uhf Ch. 47, effective radiated 
power 210 kw visual and 115 kw aural; an- 



tenna height above average terrain 1,930 ft. 
(KYNO Fresno dropped competitive applica- 
tion and received option for 35% interest). 
(Group A-2, No. 35). 

Cedar Rapids, Iowa — American Bcstg. Sta- 
tions Inc. (WMT), granted vhf Ch. 2, ERP 54 
kw visual and 27 kw aural; antenna 670 ft. 
(Group A-2, No. 49). 

Cadillac, Mich. — Spartan Bcstg. Co., granted 
uhf Ch. 16, ERP 290 kw visual and 145 kw 
aural; antenna 1,440 ft. (Group A-2, No. 510). 

Great Falls, Mont. — The Montana Farmer 
(KMON), granted vhf Ch. 3, ERP 1.7 kw vis- 
ual and 0.85 kw aural; antenna 230 ft. (Group 
A-2, No. 108). 

Providence, R. I. — New England TV Co. of 
Rhode Island, granted uhf Ch. 16, ERP 210 kw 
visual and 115 kw aural; antenna 520 ft. 
(Group B-5, No. 206). 

Greenwood, S. C. — Grenco Inc. (WCRS), 
granted uhf Ch. 21, ERP 93 kw visual and 50 
kw aural; antenna 440 ft. (Group A-2, No. 
384). 

The Commission by separate order adopted 
a revised application form for use by station 
permittees to request a license. FCC Form 302, 
"Application for New Broadcast Station Li- 
cense," is changed to conform with the new TV 
rules and to reflect minor editorial changes, the 
Commission explained. The present Form 302 
may be used until the revised forms are avail- 
able, FCC said. Comr. Eugene H. Merrill dis- 
sented in the revision. 

The Commission also advised KGMO Cape 
Girardeau, Mo., that it must furnish additional 
information on its application for a new TV 
station on uhf Ch. 18. KGMO recently amended 
to Ch. 18 from Ch. 12. 



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FCC Okays Ownership 
Shifts for KTHT, WBIR 

CONTROL of two major AM stations shifted 
last Wednesday when FCC en banc granted 
license assignment of KTHT Houston to Texas 
Radio Corp. and permitted Gilmore N. and J. 
Lindsay Nunn to sell 45% of WBIR-AM-FM 
Knoxville, Tenn., to Radio Cincinnati Inc. and 
Mr. and Mrs. Robert Ashe. 

Houston's mayor Roy Hofheinz was per- 
mitted to turn over his license for KTHT to 
the new corporation of 15 Houston business- 
men in exchange for $600,000 plus 25% of 
voting stock. His purpose is to consolidate 
his capital position before filing a TV appli- 
cation. 

Control of WBIR was held by Gilmore 
Nunn, who reduced his holdings from 52% 
to 30% in the stock shift. His father, J. Lind- 
say Nunn, relinquished his entire holding of 
23%. Total consideration was $65,325. 

Radio Cincinnati, a Taft family enterprise, 
increased its holding from 20% to 30%. It 
is licensee of WKRC-AM-FM-TV Cincinnati 
and sole owner of WTVN (TV) Columbus. 
The Ashes acquired 30% holding in their first 
venture into radio. 

WBIR has filed an application for vhf Ch. 
10 in Knoxville. 



FCC DENIES 
NEW ZENITH BID 

BY a four to three decision, FCC last week 
denied Zenith Radio Corp.'s petition for recon- 
sideration of the Commission's dismissal of its 
application for Ch. 2 in Chicago [B*T, Feb. 
23]. Dissenting were Chairman Paul A. Walker 
and Comrs. Edward M. Webster and Frieda B. 
Hennock. 

When the Commission approved the Para- 
mount case early in February [B»T, Feb. 16] it 
dismissed the Zenith application for Ch. 2 in 
Chicago at the same time it renewed the license 
of WBKB (TV) on Ch. 4 there. It also finalized 
the show cause order which moved WBKB 
from Ch. 4 to Ch. 2 in line with the new alloca- 
tions assignments. At the same time it approved 
the sale of WBKB to CBS for $6 million. The 
station is now CBS-owned WBBM-TV. 

Zenith in filing its plea for reconsideration 
claimed that it had a right to a comparative 
hearing with WBKB for Ch. 2, since it had an 
application on file for that frequency from 
1948. In last week's action, the Commission 
repeated its contention that Zenith forfeited that 
right by not participating in either the alloca- 
tions or the renewal proceedings. 

The Commission also said that the Chicago 
situation was different from the Lancaster, Pa., 
case in that WLAN Lancaster was given a hear- 
ing on the license renewal of WGAL-TV be- 
cause it had filed and asked for a comparative 
hearing at renewal time. 

Earlier this month, the Commission denied 
Zenith's protest against the renewal of WBKB's 
license on the ground that the protest procedure 
was only to be used for grants made without 
hearing. Renewal of WBKB's license was part 
of the Paramount case, it pointed out, and 
Zenith had not asked to participate [B*T, 
April 6]. 

Next step, presumably, is for Zenith to appeal 
the Commission's decision to court. 

The dissenting commissioners held that 
Zenith had a right to a comparative hearing 
with WBKB on its renewal and change to 
Ch. 2. 



Page 52 



April 13, 1953 



Broadcasting 



Telecasting 



wide circle coverage 



KNBC's 50,000 watt non-directional 
transmitter blankets the great San Francisco- 
Oakland Metropolitan Market — and all 
the thriving plus-markets of Northern 
California. .. .The narrow elipse represents 
the coverage pattern of the other two 
dominant 50,000 watt, directional 
transmitters. Tiny circle represents 
Northern California's TV coverage. 




greater audience 



Bars represent homes reached by KNBC, 
San Francisco ... by second dominant radio 
station ... by dominant TV station . . . and 
by circulation of Northern California's 
largest circulation newspaper. 
Actual figures (Nielsen) : — KNBC, night, 
1,402, 100... 2nd station, night, 1,215,910 
.Top TV station, night, 496,130 ... Largest 
circulation newspaper (Standard Rate & 
Data) daily, 215,362; Sunday, 527,095. 



|/MDf> SECOND DOMINANT TOP TV LARGEST CIRCULATION 

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Broadcasting • Telecasting 



April 13, 1953 • Page 53 



GOVERNMENT 



HILL HASSLE EXPECTED APRIL 16 
ON EXTENDING TV RESERVATIONS 



Question is: Will educational chan 
another two years? Leading propo 

GLOVES are expected to be off April 16 when 
the Senate Interstate and Foreign Commerce 
Committee holds an open hearing with the FCC 
on the subject of extending the reservation of 
the 242 educational TV channels for two more 
years. 

Powerful Senators Charles W. Tobey (R- 
N. H.), chairman of the committee, and John 
W. Bricker (R-Ohio), senior Republican on the 
committee, are leading the campaign for the 
extension. 

Just what the reaction of the FCC will be to 
this pressure cannot be ascertained at this time. 
Chairman Paul A. Walker and Comr. Frieda B. 
Hennock have made no bones about their 
sympathy with the educators' desires. Other 
commissioners have not stated their views as 
publicly. Some are known to oppose any exten- 
sion. 

Subject of educational reservations of TV 
channels was a prime topic during the Senate 
committee's hearing two weeks ago on the 
nomination of Wisconsin Commissioner-des- 
ignate John C. Doerfer [B»T, April 6]. 

At that time, Sen. Bricker implied it would 
be a great national loss if educational institu- 
tions could not have "dedicated" frequencies 
for their own video stations. 

Opposing this sentiment was Sen. John Mar- 
shall Butler, freshman Republican from Mary- 
land. 

Senior Democratic member of the committee, 



nel reservations be extended for 

nents are Sens. Tobey and Bricker. 

Sen. Edwin C. Johnson (Colo.), referred to his 
previous suggestion that a compromise might 
be effected by requiring commercial TV stations 
to devote a fixed percentage of their time for 
educational programs. He was opposed to per- 
manent reservations, he said. 

Another compromise was advanced by Sen. 
Lester C. Hunt (D-Wyo.). His view was that 
where educators showed a real interest in TV 
channels and could afford to construct and run 
their own stations, the reservations should 
probably be continued. On the other hand, he 
said, where educational institutions obviously 
were in no position to use "frozen" channels, 
they should be taken out of their reserved 
status, freed for commercial applicants. 

Sen. Bricker last week told B»T that he 
thought this idea had merit. "You can't make 
a hard and fast rule for every part of the 
country," he said. But he added that he wanted 
the reservations kept so that educational institu- 
tions would have enough time to survey their 
resources, and determine whether they could 
afford to undertake TV. 

FCC Ruling 

When the FCC unfroze the three-and-a-half- 
year halt to TV application processing last year, 
it ruled that no changes could be made in the 
allocations table for one year from June 2, 
1952. That applied to any and all changes, not 



only those concerning the educational reserva- 
tions. 

On June 2, 1953, the rule said, the Commis- 
sion would accept petitions for changes in the 
allocations table. Each will be considered 
separately, it was pointed out last week. There 
is no such thing as an automatic freeing of 
educational channels, these sources emphasized. 
Thus, if no one asked that a particular channel 
be freed of its reserved status, that frequency 
would continue in an earmarked status. 

However, if a reserved channel was requested 
for commercial use, then the Commission would 
hold a formal rule-making hearing, at which 
the pros and cons of freeing the channel could 
be argued by commercial interests and educa- 
tional objectors, it was emphasized. 

Proponents of extending the reservations 
claim that educational organizations move 
slowly, have to secure authorization and funds 
from legislatures and should not be penalized 
by having the dedicated channels taken away 
from them before they have had time to act. 

This position has been taken by the Joint 
Committee on Educational Television and its 
sister organization, the National Citizens Com- 
mittee for Educational Television. The latter 
is headed by Earl Minderman, former assistant 
to FCC Chairmen Walker and Wayne Coy. 

To date, the Commission has made 14 edu- 
cational grants (two of them uhf). Pending are 
11 non-commercial, educational applications. 
First educational station is scheduled to go on 
the air April 16; it is KUTV (TV) Houston, 
owned and operated by the U. of Houston and 
the Houston public school system. 



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Congressmen to Get First 
Glimpse of NTSC Color TV 

HOUSE members of the Interstate and Foreign 
Commerce Committee will get their first 
glimpses of the new National Television System 
Committee color television tomorrow and 
Wednesday when they visit Princeton, N. J., 
and New York City. The committee has been 
holding hearings during the past few weeks to 
determine what's holding up the introduction of 
color TV [B*T, March 23 et seq.]. 

At Princeton on Tuesday, the committee, 
which is headed by Rep. Charles A. Wolverton 
(R-N.J.), will view NTSC-system colorcasts 
originating in New York by NBC. They will 
also be shown RCA's tri-color tube, prototype 
color receivers and studio equipment. From 
Princeton the group will be driven to New 
York's Colonial Theatre, which NBC has turned 
into a color studio. 

The following morning, the Congressmen will 
be given a demonstration of CBS' field-sequen- 
tial color TV system at the New York Athletic 
Club. In the afternoon, they will be shown 
the Chromatic Television Labs tri-color tube. 
Whether this will be operated on both the 
NTSC compatible system and CBS system was 
not determined. 

In preparation for the demonstration, RCA- 
NBC put on a dress rehearsal of the color pro- 
gram for executives of the two companies 
Thursday. 

Hearings during the past four weeks have 
brought promises from RCA, NTSC and Philco 
that they will petition the FCC to reverse its 
1950 color decision (favoring the CBS method) 
within six months, following completion of cur- 
rent field testing of the NTSC system. The 
committee heard Dr. E. W. Engstrom, RCA; 
Frank Stanton, CBS; Allen B. DuMont, Du- 
Mont; Dr. W. R. G. Baker, GE (and NTSC 
chairman); Richard Hodgson, Chromatic, and 
FCC Chairman Paul A. Walker. 

Rep. Wolverton has said he might call fur- 
ther witnesses to explore "industrial and com- 
mercial" aspects of color television. 



Page 54 



April 13, 1953 



Broadcasting 



Telecasting 



J 



M i 1 1 ion Pol icyholders 
want to know the facts 



Life Insurance, America's most widely 
used form of thrift, is of vital interest 
to 3 out of every 4 families. 

What happens to the money people put into it? 
Where are these funds invested? What about the 
benefit payments that return to the people? 

These are but a few of the things families 
want to know about life insurance which is one 
of the main sources of their financial security. 

To provide the answers, the Institute of Life 
Insurance gathers facts about life insurance from 
the over 700 life insurance companies. 

These facts, interpreted from the standpoint 



of general public interest, provide the base for 
many of the Institute's informational activities, 
and are used by those who disseminate news, 
facts, and comment on radio and television. Also, 
they are used in the Institute's nation-wide 
advertising messages, in newspaper and maga- 
zine releases, radio talks, and other forms of 
communication. 

Among other things, the Institute sends out 
statistical data in the annual "Fact Book," 
"Graphic Facts," and "The Tally." 

Through these services, the Institute is help- 
ing to broaden the understanding of a subject 
that affects nearly every American family. 





The booklets and charts shown above 
can be helpful as source material for 
radio editors, writers, and commentators. 
They are yours for the asking. 



Institute of Life Insurance 

Central Source of Information about Life Insurance 
488 MADISON AVENUE, NEW YORK 22, N. Y. 



if* 



Broadcasting • Telecasting 



April 13, 1953 • Page 55 




CLEVELAND'S 
, STATION 




5,000 WATTS— 850 K.C. 
BASIC ABC NETWORK 
REPRESENTED 
BY 



H-B REPRESENTATIVES 



GOVERNMENT - 

ACTION ON NARBA 
STIRS AT CAPITOL 

EVENTS surrounding the North American 
Regional Broadcast Agreement (NARBA) 
moved a step forward last week when the Sen- 
ate Foreign Relations Committee appointed 
Sen. Charles W. Tobey (R-N.H.) chairman of 
a subcommittee to handle the matter. 

Associated with Sen. Tobey are these sen- 
ators: Republicans William Langer (N.H.) and 
Homer Ferguson (Mich.); Democrats J. W. 
Fulbright (Ark.) and Mike Mansfield (Mont.). 

The new five-year NARBA convention has 
been awaiting Senate ratification since February 
1951 when it was submitted to the Congress. 
The agreement is a revision of the first NARBA, 
signed at Havana in 1937 and put into operation 
in 1941. In 1946 the original agreement was 
extended for two years. Revised NARBA is 
the result of conferences in Montreal in 1949. 
in Havana in 1950 and in Washington when it 
was accepted by delegates in the fall of 1950. 

New NARBA binds North American alloca- 
tions of standard (AM) broadcast channels 
among the following countries: United States, 
Canada, Bahamas, Jamica, Cuba and the Do- 
minican Republic. Mexico, which was a party 
to the first NARBA and its extension, refused 
to participate in the second agreement. 

Basic features of the treaty follow: 

• Cuba is given the right to use six U.S. 1-A 
clear channels, as compared to four under the 
previous agreement. The six Cuban clear chan- 
nels are 640, 660, 670, 760, 780 and 830 kc. Cuban 
stations agree to use directional antennas and 
limit signals to not more than 25 mv/m at any 
point within 800 miles of the U.S. dominant 
station. 

• Dominican Republic is moved from the 
1040 kc 1-A clear channel to regional 620 kc. 

• Jamaica is given the right to use U.S. 
1-A's 880 and 1180 kc, with 5 kw power, but 
protecting WCBS New York and WHAM 
Rochester, N. Y., the dominant stations on 
those channels. 

• Cuba is permitted to establish stations on 
11 channels to be given "special protection" 
by future U.S. assignments. The channels are 
550, 570, 590, 630, 640, 690, 730, 740, 860, 920 
and 980 kc. 

• A 1-A, instead of present 1-B classifica- 
tion is given 1030 kc in the U.S. This is the 
frequency used by WBZ Boston. 

• A 1-B status is assigned to 1540 and 1560 
kc. KXEL Waterloo, Iowa, and WPTR Albany, 
N. Y., are on 1540 kc, and WQXR New York 
and KPMC Bakersfield are on 1560 kc. 

• Re-established is an engineering commit- 
tee, similar to the old North American Re- 
gional Broadcasting Engineering Committee. 
Also provided is the establishment of Good 
Engineering Practice standards for North 
American nations. 

• Established are provisions for compul- 
sory arbitration. 

• Although the treaty runs for five years, 
provision is made that it continue in force 
until a new treaty is reached. 

• Left up to each individual country is the 
recommendation of reducing AM channels be- 
low 10 kc. 

• In order to study problems that may be 
outstanding, provision is made for convening 
an administrative conference in two years. 



Howrey Calls for Speed-Up 

FEDERAL Trade Commission Chairman Ed- 
ward F. Howrey said April 3 that FTC "must 
speed up . . . procedures and dispose of cases 
promptly." His statement was made after 
President Eisenhower appointed him the agen- 
cy's new chairman [B*T, March 30]. Among 
cases FTC handles are those involving truth 
in advertising. 



Washington 'Access' Law 
Praised by Broadcasters 

A WASHINGTON State measure giving radio 
and television equal access with the press to 
meetings of state agencies was hailed last week 
by spokesmen for Washington State Assn. of 
Broadcasters as extending freedom of speech 
and of the press "in line with today's living and 
today's electronic developments." 

The measure declares government actions 
must be taken at public meetings "of which 
public notice has been given by notifying press, 
radio and television." As originally drafted, the 
bill included only newspapers and radio. 

Commenting on the law, W. R. Taft, general 
manager, KRKO Everett, and chairman of 
WSAB's Freedom of Radio Committee, said: 
"This is another step in broadcasting's constant 
fight to implement freedom of speech." 

WSAB President Leo Beckley, KBRC Mt. 
Vernon, said, "We are indebted to the 1953 
Washington Legislature for . . . equality of 
access to all news media." 

The association also reported as "highly suc- 
cessful" its legislative network, Olympia Today, 
fed from KGY Olympia to 18 other stations 
during the 1953 sessions. 



Radio-TV Rights in Court 
Defended During SDX Panel 

RADIO-TV's right of access to on-the-spot 
coverage of court proceedings and public hear- 
ings was upheld — and at least one objection 
was answered graphically with a demonstration 
— by John W. Pacey, director of public affairs 
for ABC, in a panel discussion at the national 
convention of Sigma Delta Chi, journalism fra- 
ternity, in Cleveland last week. 

When opposing participants suggested TV 
equipment may interfere with proceedings, Mr. 
Pacey arranged for a TV camera to be rolled 
in to show the amount of space it requires (or 
doesn't require), and the quiet and ease of its 
movement. The panel discussion, covering 
"Fair Trial or Free Press," was telecast by 
WXEL (TV) Cleveland, an ABC-TV affiliate. 

Siding with Mr. Pacey in the discussion was 
John (Barry) Mullaney, managing editor of 
the Cleveland News, while Oliver Schroeder, 
Jr. of Western Reserve U. School of Law and 
Sidney D. L. Jackson, Cleveland attorney, took 
the position that the courts should have a right 
to exclude news media or limit their coverage. 

Mr. Pacey also appeared on Sidney Andorn's 
Personality Corner program on WXEL to dis- 
cuss ABC's recent merger with United Para- 
mount Theatres and its plans for network ex- 
pansion. 



WTVU (TV) Files For Change 
In Ownership Structure 

APPALACHIAN Co., permittee of WTVTJ 
(TV) Scranton, Pa., (uhf Ch. 73) filed witr 
FCC April 9 a request to change its structure 
from a partnership to a corporation. 

The move would give partner Frank J 
Collins, jointly with his wife Jane, sole owner 
ship of the company. Dahl W. Mack and Henrj 
J. Geist would receive $16,100 and $9,800, re 
spectively, for their interests. 

Officers of the proposed corporation woulc 
be: Mr. Frank, a coal dealer, president; Philij 
V. Mattes, Scranton attorney, and Norman E 
Jorgeson, Washington attorney, vice presi 
dents; Robert E. Scragg, Scranton attorney 
secretary, and Jane C. Collins, treasurer. 



. . . St/7/ Going 




A coffee account, using KGW, in- 
creased sales in this area 42 per cent. 



FOR SALES RESULTS USE KGW 

Economical and efficient medium for 
covering the mass market. 

KGW 

on the efficient 620 frequency 
PORTLAND, OREGON 

REPRESENTED NATIONALLY BY 
EDWARD PETRY, INC. 
AFFILIATED WITH NBC 



Page 56 • April 13, 1953 



Broadcasting • Telecastin 



STATIONS 



NEW BIRMINGHAM 
SALE IS ANNOUNCED 

Ed Norton-Thad Holt's WAPI 
WAFM (FM) and WAFM-TV 
sold to Birmingham News Co. 
for net in excess of $1.5 mil- 
lion, with gross at $2.4 million. 

SALE of the Ed Norton-Thad Holt broadcast 
properties— WAPI, WAFM (FM) and WAFM- 
TV Birmingham — to the Birmingham News Co. 
for a figure "in excess of $1.5 million" was an- 
nounced last week. The transaction, subject to 
usual FCC approval, is understood to entail a 
"gross" outlay of $2.4 million. 

The second Birmingham broadcast stations 
sale within several weeks time came at the 
same time that Storer Broadcasting Co. exer- 
cised its option to buy WBRC-AM-TV for $2.4 
million [B*T, April 6, March 30]. Storer filed 
an application for the transfer of control of 
Birmingham Broadcasting Co. Friday and at the 
same time informed the FCC that it was drop- 
ping its TV applications for Wheeling, W. Va. 
(Ch. 9) and Miami (Ch. 10). Acquisition of 
the WBRC properties would give Storer its FCC 
legal limit of five owned TV stations. Storer 
also said it would sell WSAI-AM-FM Cincin- 
nati in order to comply with the FCC policy 
limit of seven standard broadcast stations un- 
der the same ownership (see separate story this 
page). 

Gross price for the purchase of all the capital 
stock of The Television Corp., in which Mr. 
Norton holds 75% and Mr. Holt 25%, is be- 
lieved to total about $2.4 million. This includes 
property, land and other assets. Mr. Holt is 
president and general manager of the company. 

WAP! Subject to Lease 

Although The Television Corp. owns the tele- 
vision and FM stations outright, WAPI (on 
1070 kc with 10 kw day, 5 kw night) — Ala- 
bama's first radio station — is subject to a long 
term lease which expires in 1972. The CBS- 
affiliated station, which began operating in 1922 
and has a 50 kw potential as a 1-B clear chan- 
nel, is owned 39% by Alabama Poly technical 
Institute, 39% by U. of Alabama and 22% by 
Alabama College. 

Purchaser Birmingham News Co. now owns 
WSGN-AM-FM in Birmingham and holds a 
CP for uhf Ch. 42 there. Because FCC's duo- 
poly regulations forbid the ownership of more 
than one broadcast station of the same class in 
a single market, the News will dispose of 26- 
year old, ABC-affiliated WSGN (on 610 kc 
with 5 kw day, 1 kw night) and one of the 
FM stations. It is presumed the uhf television 
CP will also be disposed of along with the ra- 
dio stations. 

The anticipated FCC approval of the transac- 
tion will mark the retirement of Mr. Norton 
from the broadcasting business. Last December, 
Mr. Norton, prominent Southern industrialist, 
banker, philanthropist, former governor of 
the Federal Reserve Board and principal owner 
of Coosa River Newsprint Co., and Glenn Mar- 
shall Jr. sold WMBR-AM-FM-TV Jacksonville, 
Fla., to the Washington (D. C.) Post for $2.47 
million. Mr. Marshall remained with the Jack- 
sonville stations as president-general manager 
of the WMBR Division of the Washington Post, 

The Birmingham sale was closed last Wednes- 
day after several weeks of negotiations by Clar- 
ence B. Hanson Jr., publisher of the Birming- 
ham News, and Henry P. Johnston, executive 
vice ' president- ; and managing director of its 

Broadcasting • Telecasting 



broadcast operations for the past 16 years, with 
Messrs. Norton and Holt. Mr. Holt, it is ex- 
pected, will remain with the new ownership for 
a reasonable transition period. 

WAFM-TV, affiliated with CBS, ABC and 
DuMont, will soon increase its present 26 kw 
effective radiated power to the full authorized 
316 kw. Station, established in 1949, is on 
Ch. 13. 

Mr. Hanson, in expressing gratification over 
the purchase, said: "In one sense WAPI is 
coming home again." He explained that his 
uncle, the late Victor H. Hanson, former pub- 
lisher of the newspaper, had helped make pos- 
sible the establishment of WAPI by a $10,000 
gift about 30 years ago to the endowment fund 
of Alabama Tech. With a gift of equipment 
from the Alabama Power Co. and Mr. Hanson's 
endowment. Alabama Tech. established a radio 
broadcast service which developed into WAPI. 

Norton-Holt Statement 

In a joint statement, Messrs. Norton and Holt 
said: 

We are pleased that, subject to approval of the 
FCC, such a strong, local institution as the Bir- 
mingham News Co. is assuming responsibility 
for the continued service and future growth of 
Radio Stations WAPI, WAFM (FM) and Tele- 
vision Station WAFM-TV, which are now being 
operated by The Television Corp. 

We are proud that we have built WAPI, "The 
Voice of Alabama," Alabama's first radio station, 
into its position of leadership in audience and 
service. WAFM pioneered FM broadcasting 
service in Alabama, and WAFM-TV (Ch. 13) was 
the state's first television station. 

With the full resources of The Birmingham 
News Co. behind these stations, their service 
to the people of Alabama will be even more 
greatly strengthened and expanded. 



Chernoff Remains Gen. Mgr. 
In KFMB Ownership Change 

HOWARD CHERNOFF will stay on as gen- 
eral manager of KFMB-AM-TV San Diego, 
Jack Wrathall and Helen Alvarez, new owners 
of the Ch. 8 outlet, report. 

The Wrathall-Alvarez team bought KFMB 
facilities for $3.15 million from John A. 
Kennedy [B»T, March 30]. The sale became 
official April 4. 

Mr. Chernoff had been associated with Mr. 
Kennedy for 17 years. They were associated 
together in West Virginia radio and news- 
paper operations. Both came to the West 
Coast in 1947 after Mr. Kennedy purchased 
the San Diego Journal (recently sold to the 
Copley Press). KFMB became Mr. Kennedy's 
property two years ago. 



$2.4 Million Storer Buy of 
WBRC-AM-TV Asked of FCC 

Asking FCC approval of its 
$2.4 million purchase of 
WBRC-AM-TV Birmingham, 
which would give the firm its 
legal limit of five TV outlets, 
Storer acts to withdraw ap- 
plications for vhf channels at 
Miami and Wheeling, W. Va. 

APPLICATION for FCC approval of the pur- 
chase by Storer Broadcasting Co. of all the 
capital stock of the Birmingham Broadcasting 
Co. (WBRC-AM-TV) for $2.4 million was filed 
Friday. 

Two letters were sent with the application 
informing the Commission that Storer was with- 
drawing TV applications for Wheeling, W. Va. 
(Ch. 9) and Miami (Ch. 10). Action was neces- 
sary because approval of the purchase of the 
WBRC stations will give the Storer company 
the maximum of five TV stations permitted by 
the FCC [B*T, April 6, March 30]. 

At the same time Storer informed the Com- 
mission that it was negotiating to sell WSAI- 
AM-FM Cincinnati so it would not have more 
than seven AM stations. Although not a regula- 
tion, the FCC has frowned on one owner hav- 
ing more than seven standard broadcast sta- 
tions. 

Application declared no personnel changes 
were contemplated in the Birmingham stations, 
pending study. G. P. Hamann is general man- 
ager and technical director, and J. Brewer, pro- 
gram director (WBRC), M. D. Smith III, pro- 
gram director (WBRC-TV), J. H. Callaway, 
commercial manager (WBRC) and Leon L. 
Reaves, commercial manager (WBRC-TV). 

Owner of Birmingham Broadcasting Co. is 
Mrs. Eloise H. Hanna, who holds all the issued 
stock. 

Balance sheet as of March 1 showed total 
assets of WBRC stations as $524,896.70, with 
AM assets listed as $27,984.88 and TV assets 
as $232,964.60. Current assets totaled $256,- 
680.75, of which $167,468.28 was in cash. 
Current liabilities totaled $183,609.92. The 
company also showed a surplus of $564,286.28. 

The Storer balance sheet as of the same 
date showed total assets of $12,351,243.17. 
Current assets totaled $6,142,934.90, of which 
$4,722,855.87 was in cash. Current liabilities 




NEW OWNERS of KFMB-AM-TV San Diego, L. Chernoff, general manager. Wrather-Alvarez 

Jack Wrathall (I) and Mrs. Helen Marie Alvarez Broadcasting Inc., which operates KOTV (TV) 

(r), visit the city to assume control of the sta- Tulsa, purchased the San Diego properties from 

tions. Discussing details with them is Howard Kennedy Broadcasting Co. 



April 13, 1953 • Page 57 



totaled $3,500,708.66. Earned surplus was listed 
as $3,600,286.11. Storer Broadcasting showed 
a net income after taxes of $1,458,173.48 in 
1952, and $1,539,260.93 in 1951. 

The contract with Mrs. Hanna showed that 
Storer had placed a $100,000 deposit on the 
sale. Agreement also showed net quick assets 
as approximately $73,000. 

Storer owns WJBK - AM - FM - TV Detroit, 
WSPD-AM-FM-TV Toledo, WAGA-AM-FM- 
TV Atlanta, WWVA-AM-FM Wheeling, 
WMMN Fairmont, W. Va.; WGBS-AM-FM 
Miami, WSAI-AM-FM Cincinnati, and KEYL 
(TV) San Antonio. 

Because Storer already owned four TV sta- 
tions, WSTV Steubenville, Ohio, petitioned the 
FCC some months ago to force Storer to prose- 
cute either its Wheeling or its Miami TV 
application. Steubenville and Wheeling are 
considered one market in the FCC's TV alloca- 
tion. When the Commission concurred in this 
request, Storer advised that it was considering 
dropping the Miami application [B*T, March 9]. 

Gives Storer Limit of Five 

Purchase of the Birmingham properties gives 
Storer the TV limit of five, thus eliminating the 
problem of deciding which TV application to 
drop. 

WBRC, established in 1925, operates on 960 
kc with 5 kw. WBRC-TV began operation in 
1949 and is on Ch. 6 with 35 kw. Both stations 
are affiliated with NBC. 

Although there is no legal prohibition against 
the common ownership of eight AM stations, 
which the acquisition of WBRC would give 
Storer, the Commission has frowned on cases 
where the same owner controlled more than 
seven. Pending for the past few years has been 
an amendment to permit additional AM station 
ownership, in varying degrees of control. Storer 
has been one of the leaders in the campaign 
to enact that amendment into the FCC regula- 
tions. It has also urged that there be no limit 
to common ownership, but that the FCC con- 
sider each case on its merits. 



U. S. OPERATING TV OUTLETS REACH 157 



NLRB Decision on WWOL 

NATIONAL Labor Relations Board has an- 
nounced that WWOL Buffalo had been ordered 
to bargain collectively, on request, with NABET 
as exclusive representative of engineers, tech- 
nicians and announcer-technicians. In certifying 
results of an election at KSTP St. Paul, the 
board said 10 votes were cast for Radio Artists, 
Radio Broadcast Technicians (AFL) with 25 
against. 



KTYL-TV Starts April 26; 
Plans Theatre Techniques 

WITH a floor area equivalent to a half-acre, 
KTYL-TV Mesa, Ariz., new vhf Ch. 12 station, 
will begin operation from its new radio-TV 
center April 26. 

The KTYL-TV center includes two major 
studios for live programming, a special effects 
studio equipped with both slide and film rear 
projection and push-button master control facili- 
ties. The station, operated by theatre showmen 
Harry L. Nace Sr. and Jr. and their radio and 
theatre associate, Dwight Harkins, will have its 
antenna atop South Mt., a peak 1,550 ft. above 
average terrain, eight miles from downtown 
Phoenix. The station operators say that their 
outlet will cover an estimated 60% of Arizona's 
population. 

National representative is Avery-Knodel Inc. 
DuMont equipment is being used. 



Total is expected to hit 162 by 
next Monday. The first non- 
commercial station, KUHT (TV) 
Houston, will go on the air 
Thursday. 

TOTAL number of U. S. television stations now 
operating with commercial programming crept 
up to 1 57 over last weekend, and by next Mon- 
day (April 20) should reach 162. On April 16. 
the nation's first noncommercial, educational 
TV station, KUHT (TV) Houston, will go on 
the air (see story page 96). 

There are 49 post-thaw stations on the air 
commercially, of which 29 are vhf stations and 
20 uhf. 

WCOV-TV Montgomery, Ala., uhf Ch. 20, 
and KFDX-TV Wichita Falls, Tex., vhf Ch. 3, 
were to have begun operations yesterday 
(Sunday). 

Due to last-minute changes, some stations 
previously reported as being on the air with 
commercial programming actually were not. 
One of these is WPAG-TV Ann Arbor, Mich. 
However, it did begin its test pattern on April 
3, and expected to be operating commercially 
by the end of last week. Another, WLEV-TV 
Bethlehem, Pa., is reported ready to begin oper- 
ations but at last report had not actually begun. 
Due to the fact it is ready for broadcasting, it 
is counted in B*T's tabulations as being on 
the air. 

More last-minute changes may occur, of 
course, but as of late last week the following 
six stations were set to begin programming on 
April 15: 

WCOS-TV Columbia, S. C, uhf Ch. 25, is 
represented by Headley-Reed. For its studio- 
transmitter structure this station will use a 
Quonset building which, the station reports, 
has proved to be remarkably adaptable to the 
necessities of TV studio arrangement. WCOS- 
TV is affiliated with ABC-TV and, for a time, 
will carry some NBC-TV programs. The or- 
ganizational structure is headed by C. W. Pitt- 
man, president. Stewart Spencer is director of 
TV and Law Epps is national sales manager 
for TV and radio. Wayne Poucher heads local 
TV sales. 

WEEU-TV Reading, Pa., uhf Ch. 33, is an 
NBC-TV affiliate and is represented by Headley- 
Reed. Thomas E. Martin, general manager, 
said WEEU-TV's test pattern went on last 
Thursday night (April 9) and described the 
quality as "excellent." 

WHP-TV Harrisburg, Pa., uhf Ch. 55, 
another station planning for an April 15 start, 
is represented by The Boiling Co. It began 



test pattern programming April 1. It reports 
there are 30-40,000 sets in its area and that 
business is good. 

WLBC-TV Munice, Ind., uhf Ch. 49, is repre- 
sented by Walker Representation Co. and is a 
CBS-TV and DuMont affiliate. It is using an 
RCA transmitter. 

WLOK-TV Lima, Ohio, uhf Ch. 73, was re- 
ported still aiming for an expected April 15 
start. It is represented by H-R Television Inc. 

WTOV (TV) Rockford, 111., uhf Ch. 39, is 
an NBC-TV affiliate and is represented na- 
tionally by Weed-Television. 

These stations plan starts later this month: 

WKNX-TV Saginaw, Mich., uhf Ch. 57, 
started regular test pattern transmission April 
9 and it is reported planning to begin pro- 
gramming late this week. William J. Edwards, 
general manager of WKNX-TV, said the first 
test pattern transmissions were received from 
points many miles away from the station. Mr. 
Edwards told B«T that there was "no snow and 
no interference — even 65 airline miles away." 
The station, represented by Gill-Perna Inc., will 
be affiliated with more than one network, Mr. 
Edwards said. 

KCBD-TV Lubbock, Tex., vhf Ch. 11, is 
aiming for an April 26 start. It is represented 
by John Pearson TV Inc., and is an ABC and 
NBC affiliate. 

KELO-TV Sioux Falls, S. D., vhf Ch. 11, 
"definitely" plans to be programming by April 
26. It is represented by O. L. Taylor Co. 

KTYL-TV Mesa, Ariz., vhf Ch. 12, also ex- 
pects to begin April 26 (see other story this 
page). It is represented by Avery-Knodel Co. 

These are grantees who have set May 1 as 
their target date: 

WFAM-TV Lafayette, Ind., uhf Ch. 59, plans 
to begin test pattern programming April IS 
with regular commercial operation scheduled 
May 1. 

WFTV (TV) Duluth, Minn., uhf Ch. 38, ii 
affiliated with all four networks and is repre 
sented by Adam Young Inc. 

WGLV (TV) Easton, Pa., uhf Ch. 57, is rep 
resented by Headley-Reed. 

WHIZ-TV Zanesville, Ohio, uhf Ch. 50, i 
represented by John Pearson TV Inc. 

WSUN-TV St. Petersburg, Fla., uhf Ch. 38 
is represented by Weed-Television. The May 
date is reported as being "fairly definite." 

WTVU (TV) Scranton, Pa., uhf Ch. 73, 
represented by The Boiling Co. 

KVOS-TV Bellingham, Wash., vhf Ch. 12 
plans a May 1 start "definitely." Forjoe & Co 
is its representative. 

KTSM-TV St. Louis, Mo., uhf Ch. 36, whicl 




KTYL-TV Mesa, Ariz., has its studios open to 
the public. Large windows permit passersby 
to watch programs telecast. The radio-TV 



Page 58 



April 13, 1953 



center, located on Phoenix-Mesa Highway, ho 
133-foot theatre-type marque with movin 
lighting effects to promote client program 

Broadcasting • Telecastin 




Tackling the competition is 

EASY, in Kentucky! 

In Kentucky, you don't need tremendous brawn to do a really 
wonderful advertising job. 55.3% of the State's total retail 
sales are made in the Louisville Trading Area — a compact 
area covered daily by WAVE. To cover the remaining 
44.7%, you have to use many of the State's other 46 stations. 

Yet 5000-watt WAVE gives you 5000-watt rates, and 

also tosses in several booming Southern Indiana counties with 

another quarter billion dollars in effective buying income! 

That's it in a nutshell. Ask Free & Peters to tell you 
the whole WAVE story — it's something! 



WAVE 



5000 WAITS • NBC • 

LOUISVILLE 

Free & Peters, Inc., Exclusive National Representatives 




STATIONS 



had been listed last month as planning an 
April 15 start, actually is planning for a Sep- 
tember 15 target date, Frank E. Pellegrin, vice 
president and secretary of H-R Television Inc., 
KTSM-TV's national representative, told B*T. 

John Summerfield, member of the manage- 
ment committee for the Jacob A. Newborn sta- 
tions, said that because of technical changes 
KBMT (TV) Beaumont, Tex., will not go on 
the air in early April, as he had hoped. He said 
he was unable to predict an exact date right 
now. Mr. Summerfield said that it is still 
planned to have KETX (TV) Tyler, Tex., on 
the air in June with temporary studios and in- 
terim power. He said there would be no change 
in WTVS (TV) Gadsden's August target date, 
but there would be changes in the national rep- 
resentative. 

WGBI-TV Scranton, Pa., another station 
which had hoped for an early April start, had to 
postpone its target date until June 7, George D. 
Coleman, general manager, told B*T. Mr. 



KEYT (TV) Hits Pay Dirt 

PAY DIRT worth an estimated $100,000 
was hit by contractors excavating for 
studios and offices of KEYT (TV) Santa 
Barbara, Calif. The material is decom- 
posed granite, sea shells and other sub- 
stances ages old which sells for $2 to $3 
a cubic yard in California, and is used for 
building and road foundations. Colin M. 
Selph, KEYT (TV) president, said the 
station planned to sit on its "pay dirt" 
and not sell it, adding that TV "must be 
here to stay." 



Coleman said delay in getting equipment has 
caused the set-back. 

These developments highlighted the activities 
of some of the other post-thaw TV grantees: 

• Ben K. McKinnon, Carolina sales manager 
of WBT Charlotte, N. C, has been appointed 
general manager of WGVL (TV) Greenville, 
S. C. 

Edgar M. Norris, president of WGVL (TV), 
made the appointment. Mr. McKinnon is a for- 
mer associate editor 
of Robeson County's 
Hometown Newspa- 
p e r s , Lumberton, 
N. C. From there he 
went to Charlotte in 
1947 as director of 
advertising, public 
relations and safety 
for the Carolina 
Motor Club. He 
joined WBT's sales 
staff after serving a 
year as personal 
manager for Arthur 
Smith and the Crack- 
er-Jacks, network radio and WBTV (TV; 
Charlotte television artists. Mr. McKinnon was 
president of the Charlotte Advertising Club for 
18 months. 

• Lawrence A. Harvey, permittee of a new 
uhf Ch. 20 TV station in San Francisco, re- 
vealed to B*T plans for an entire TV cur- 
riculum from the primary grade levels through 
regular university subjects. 

Mr. Harvey said 70% of the programs will 
be of an educational and community service 
nature, and the remainder classified as entertain- 
ment and cultural. 

"The heavy educational programming policy 




Mr. McKinnon 




Adam i. Young Jr., Inc. 
National 
Representative 

J, E. Campeoo, President 

Guordion Building • Detroit 26 



Measure your ad- 
vertising "dollar dis- 
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response! Choose CKLW, 
the lower cost major sta- 
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ing message across in the 
Detroit area! . . . and 
watch your sales chart 
grow up up up! 



CKLW covers a 17,000,000 
population area in five 
important states! 



Page 60 • April 13, 1953 



50,000 WATTS 
800 KC. 



is intended to develop large and steady audi- 
ences," Mr. Harvey said. "I believe that an 
educational program designed to perform a 
service has a continuity that will draw viewers 
back time after time in order to complete the 
courses. Entertainment, on the other hand, 
offers little assurance in the direction of 'fixing' 
audience attention with any degree of perma- 
nence since the viewer does not lose informa- 
tion of a permanent value whenever he changes 
stations during an entertainment program . . ." 

Mr. Harvey will handle all station matters 
personally. 

* RCA shipped two more 1 kw uhf trans- 
mitters last Thursday. They were sent to 
WTPA (TV) Harrisburg, Pa., uhf Ch. 71, and 
to WTVE (TV) Elmira, N. Y., uhf Ch. 24. 

• KTVH (TV) Hutchinson, Kan., has named 
H-R Television Inc. as its national representa- 
tive. Owned by Hutchinson TV Inc., with 
W. D. Carey as president, KTVH (TV) cur- 
rently is under construction, with work on 
studios in both Hutchinson and Wichita slated 
to start immediately. An RCA transmitter is 
being delivered, and it is expected that a test 
pattern for dealers will start June 10, with com- 
mercial programming July 1 and full studio 
operation beginning Aug. 1. The station will 
be a basic CBS-TV affiliate. 



New TV Stations Set 
Plans, Starting Dates 

AT LEAST one of last week's new TV station 
permittees (see story this issue) expects to be 
operating by next fall. 

William B. Quarton, general manager of 
WMT-TV Cedar Rapids, Iowa, vhf Ch. 2 
grantee, said a tentative starting date for mid- 
September has been set, but that the station 
proposes to have its technical operation lined 
up solidly before it takes to the air. This may 
entail additional time, -he said. 

Mr. Quarton said the station will be RCA 
equipped throughout. Network affiliation pre- 
sumably will be CBS-TV; WMT-AM is a CBS 
affiliate. No affiliation agreement has yet been 
reached for TV, however. WMT-TV national 
representation will be handled by the Katz 
Agency, which also represents WMT. 

Dan Crosland, general manager of WCRS- 
TV Greenwood, S. C, said that station's open- 
ing date will not be announced until arrange- 
ments for network service are made. The sta- 
tion, authorized uhf Ch. 21, will have to be 
connected with microwave relay before con- 
struction proceeds, Mr. Crosland said. TV 
facilities will be added to the present AM sta- 
tion. Cost of the new TV outlet was placed 
at $200,000, he revealed. Representation will 
be handled by Thomas F. Clark Inc. in New 
York, Chicago and Detroit, and by Jim Ayers 
in Atlanta. 

George Gerber, president of New England 
Television Co., uhf Ch. 16 grantee for Provi- 
dence, R. I., and Alexander Warden, presidenl 
of KMON-TV Great Falls, Mont., vhf Ch. 3 
both advised B*T that they were unable tc 
supply data on their plans at this time. 



WOV 1952 Revenue Gain 

WOV New York reported last week that it 
1952 revenues topped the 1951 figure bj 
10.5%, and that in February this year its Ital 
ian language programs, which total lOVi hour! 
a day, achieved an average Pulse rating o: 
10.8, a gain of 13.7% over the February 195S 
figure. 

Broadcasting • Telecastinc 



Who got the most from 
our customers dollar? 




The employees? 

NO ! In wages, salaries and benefits, our employees received 14M# out of 
every dollar paid in by Union Oil customer? during 1952. 

Our payroll, including benefits, totaled $5054 million. Divided among our 
8, 756 employees, this amounted to an average of $5,810 per person. 




UNION OIL COMPANY 

OF CALIFORNIA 

INCORPORATED IN CALIFORNIA, OCTOBER 17, 1890 



The shareowners ? 

NO! Our profits in 1952 were $27J4 million, or 
8U<t of each customer's dollar. Of this amount, 
our preferred and common shareowners re- 
ceived 3K# per customer dollar. Total dividends 
paid to our 40,302 owners of common shares 
averaged $261.34 per person. 

The remaining profits of 4M# per customer 
dollar had to be returned to the business 
to help pay for replacement of worn-out 
equipment and necessary expansion re- 
quired by the West's greatly accelerated 
demand for petroleum products. 



The tax collectors ? 

YES! The federal, state and local tax 
collectors got 18^ of every dollar paid in 
by Union Oil customers. In other words, 
they got more than five times as much 
as the owners of the business and one 
quarter more than Union Oil employees. 

The remaining 5&V2< of the customer's 
dollar was divided among the many costs 
of doing business: raw materials, trans- 
portation; interest on borrowed money; 
and wear and tear of facilities and 
exhaustion of oil and gas reserves. 

To sum it up — 1952 was the best sales 
year in our 62-year history. Yet the 
40,302 owners of our business received 
only a fraction over 2>t from every cus- 
tomer's dollar. That's far less than many 
people in this country believe goes to the 
owners of a big business. 



This series, sponsored by the people of Union Oil Company, is dedicated to a discussion of how and why 
American business functions. We hope you'll feel free to send in any suggestions or criticisms you have 
to offer. Write: The President, Union Oil Company, Union Oil Building, Los Angeles 17, California. 
Manufacturers of Royal Triton, the amazing purple motor oil 



OADCASTING • TELECASTING 



April 13, 1953 • Page 61 



STATIONS 




POWER 

200 kw 



COVERAGE 

709,648 Sets 



CHANNEL 
To 10 from 11 



Authorized changes will 
be made this spring, 
pinpointing your per- 
sistent salesman in the 
prosperous Southern 
New England Market. 




Represented Nationally by 
WEED TELEVISION 



Wrestling and $12,000 

68-YEAR-OLD Susi Robinson was an 
ardent wrestling fan. She took particular 
delight in following the regular Saturday 
night matches originated by WLWD (TV) 
Dayton and piped to WLWT (TV) Cin- 
cinnati and WLWC (TV) Columbus, Ohio. 
Steve Van Ells, WLWD program director 
who announces the shows for the Crosley 
stations, probably never realized the 
avidness of TV wrestling fans— that is, 
until last Wednesday. Because it was then 
that he was notified that Mrs. Robinson, 
whom he had never known or met, had 
been killed in an auto accident. Mrs. 
Robinson's $6,000 double indemnity life 
insurance policy named Mr. Van Ells as 
beneficiary. 



John McCoy Elected Secretary 
Of Storer Broadcasting Co. 

ELECTION of John E. McCoy, attorney, to 
the post of secretary of the Storer Broadcast- 
ing Co. was announced by the board of di- 
rectors last week. 

Mr. McCoy, for- 
mer chief of the 
TV branch of FCC's 
Law Bureau, has 
been with the Storer 
organization since 
December 1950. 

He is a graduate 
of Dartmouth Col- 
lege and Yale Law 
School and prac- 
ticed law in New 
York from 1938 to 
1944. After two 
years in the Navy 

as radar officer aboard a destroyer, with rank 
of lieutenant, Mr. McCoy joined the FCC in 
1946. He was one of the key staff figures in 
FCC's protracted hearings on color television. 




Nunn Hits Controlled Radio; 
Miller Sees Freedom Threat 

FREEDOM of economy, ability of the people 
to think, choice of religion and educational 
liberty are lacking in nations having govern- 
ment-dominated broadcasting, Gilmore N. 
Nunn, WLAP Lexington, Ky., told the 14th 
lecture series of the Hispanic-American Insti- 
tute at the U. of Miami last week. 

Mr. Nunn and Judge Justin Miller, NARTE 
board chairman and general counsel, wen 
speakers at the Institute. 

The very existence of nations is sucked intc 
the empty vacuum created by government domi 
nation of radio, Mr. Nunn said. He noted tha 
Inter-American Assn. of Broadcasters ha 
drafted basic legislation for free broadcasting h 
Latin-American nations. In addition IAAB ha 
prepared and adopted a code of ethics and sev 
eral American countries have created commil 
tees to regulate and police activities under th 
code. 

Mr. Nunn reminded the Institute that advisor 
boards of IAAB and the Inter-American Pres 
Assn. in a joint conference last year issued th 
"Panama Doctrine" calling for freedom of radi 
and press and pledging a joint fight for mail 
tenance of democratic society. 

Judge Miller said that although Latin Americ 
purports to be a land of free peoples and fr( 
communications, there nevertheless is "conside 
able censorship." He referred to close goven 
ment control in Guatemala, Argentina ai 
Colombia. 

Describing his findings in a fact-finding toi 
of Latin America, he said Voice of Amerk 
lays down an unsatisfactory or poor signal 
every nation but Colombia. BBC and Rad 
Moscow compete for Spanish-speaking auc 
ences, he said. 



Mr. McCoy 




WDTV (TV) New Center 
Speeds Ahead 

CONSTRUCTION of DuMont Television N< 
work's new center at WDTV (TV) Pittsbur; 
last week was reported to be so far ahead 
the schedule that a network spokesman pi 
dieted it will be completed about Jan. 1, 19-' 
The station, which will be located in Pit 
burgh's "Gateway Center," a project of t 
Equitable Life Assurance Society of the U. 
will occupy 34,000 square feet of space in 
building adjoining Duquesne Dr. It will occu 
two stories and a basement, including facilit 
for two large studios for executive and p: 
duction staffs. 



1 WTTV (TV) Plans Changes 



MORE than a half-million dollars of impro 
ments are being planned for WTTV (T 
Bloomington, Ind. The tower height will 
raised to 1,000 ft. this summer and the effect 
radiated power will be increased to 100 1 
the station announced. At the time of 
power increase, the station will switch from 
Ch. 10 to vhf Ch. 4. 



ARRANGING for Weed TV national representa- 
tion for WSUN-TV St. Petersburg, Fla., uhf 
commercial Ch. 38 station licensed to the City 
of St. Petersburg and expected to begin opera- 
tions next month, are (I to r) George D. Robin- 
son, WSUN-AM-TV station's manager; Mrs. 
Vera New, station's commercial manager, and 
Joseph J. Weed of Weed TV and Weed & Co., 
the latter firm representing WSUN. 



Page 62 



April 13, 1953 



WNYC Budget Proposal 

AN appropriation of $305,415 to operate | 
York's Municipal Broadcasting System (WN! 
AM-FM New York) for the 1953-54 fiscal | 
$34,557 less than the current year's allocati 
was proposed last week by Mayor Vine 
Impellitteri. The proposal was contained i 
$1.5 billion overall budget plan presented 
the financially harried city. 

Broadcasting • Telecast: 



A KUT (e) Story 

WITH granting of its TV construction 
permit for vhf Ch. 2 [B»T, March 30], 
Utah Broadcasting & Television Corp., 
Salt Lake City, appropriately has named 
its mountain-top transmitter site "Pix 
Peak." The call letters assigned by FCC 
for the company's AM, FM and TV sta- 
tions are appropriate, too, Vice President 
John Schile reports. They are KUTA 
(for AM), KUTF (FM) and KUTV (TV). 




Arthur C. Page Dies; 
Was WLS Farm Director 

FUNERAL services were held last Tuesday at 
Wheaton, 111., for Arthur C. Page, 64, WLS 
Chicago farm program director, who died April 

4 in Geneva, 111. 

Associated with 
WLS Prairie Farm- 
er since 1927, he 
had conducted the 
station's Dinnerbell 
program and was 
associate editor of 
the farm publica- 
tion. Mr. Page was 
active in the Illinois 
aA^lr JWI Agricultural Assn. 
Bk^ir flU an d the American 
nm JHHH Farm Bureau Fed- 
Mr. Page eration. He also 
was an advisor on 
levelopment of national farm programs and 
i member of the National Assn. of Radio Farm 
Directors. 

Mr. Page was born July 21, 1888, in Inde- 
pendence, Mo., and attended the U. of Missouri 
College of Agriculture. 

Survivors are his wife, Inez; three sons, Tom, 
fohn and David, and five grandchildren. 




ROM the podium, conductor Antonio Mo- 
Jarelli of the Charleston Symphony Orchestra, 
hands scroll to John T. Gelder Jr. (1), vice 
president and general manager, WCHS Charles- 
ton, W. Va. Scroll, signed by members of the 
orchestra, expressed appreciation to Mr. Gelder, 
who served as president of the orchestra and 
who was successful in raising funds. This season 
marks the first in 1 1 years that the orchestra 
will finish in the black. Facilities of WCHS 
were among those used in promoting the fund 
drive. 



Landmarks in history . . and 




The Nation's Capital 
is famous for both . 



If you're looking for land- 
marks, try the Lincoln Me- 
morial ... if you're looking 
for a landslide in sales, buy 
Bob Reed's "Timekeeper" 
show on WRC radio . . . 
participations on this lively 
morning show will help you 
reach the wealthy audience 
in the Washington metropol- 
itan area, with its annual 
income of $7,282 per house- 
hold. 




£j§3 BOB 
REED'S 

Timekeeper 

l SHOW a 



wv 




NBC in Washington 

980 on AM • 93.9 on FM 
Represented by NBC Spot Sales 



Broadcasting • Telecasting 



April 13, 1953 • Page 63 



STATIONS 



TV 'Booster' Tests 
Set for L.A. Area 

THRICE weekly daytime tests with scrambled 
signals from Los Angeles stations will be 
started within the next 90 days in Palm 
Springs, Calif., to determine the feasibility of 
bringing reception of as many as seven TV 
channels to isolated areas hitherto unable 
to get video due to the natural terrain barriers. 

Authorized by FCC to make the experiment 
in the desert community, Howard-Yale Inc. will 
erect a 2-watt "booster" station with scramble 
device atop the 7,000-foot-high Howell Peak 
in the Santa Rosa Mountains south of Palm 
Springs to pick up, amplify and re-broadcast 
signals from Mt. Wilson, transmitter site of 
the 7 Los Angeles vhf TV stations, 90-odd 
miles distant. The signals will be transmitted 
to test receivers in the Palm Springs area. 

The video relay system to be installed for 
the tests was designed and built by Inter- 
national Research Assoc., Santa Monica, Calif., 
electronics equipment manufacturers. 

Some areas of Palm Springs, for the past 
several months, have been getting Los Angeles 
TV programming through a community coaxial 
cable hookup by International Telemeter Corp. 
to antenna system located on a mountain site 
approximately 10 miles northwest of the town 
[B«T, Nov. 3]. 

Telemeter's long planned experimental sub- 
scription TV, originally scheduled to start last 
February, has been intermittently postponed. 
The 5 1 % Paramount Pictures Corp.-owned ITC 
plans to have between 300 and 500 coin box 
receivers in the area to determine public ac- 
ceptance when subscription TV tests begin. 




PURCHASE of MBS five-a-week half-hour 
mystery-adventure-fantasy series on WNOE 
New Orleans by Brown's Velvet Dairy Products 
is approved by (I to r): Paul Beville, sales man- 
ager, and Benton Paschal), vice president- 

Graves Gets D. C. Post 

HAROLD N. GRAVES has been named Wash- 
ington, D. C, vice president and representative 
of Queen City Broadcasting Co. (KIRO Seat- 
tle). He had been the company's secretary- 
treasurer since 1944. He will open his Wash- 
ington office about May 1. John L. King, a 
U. of Washington regent and director of Queen 
City Broadcasting, will succeed Mr. Graves as 
secretary-treasurer. 



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general manager, both WNOE; Alfred W. 
Brown, Brown's Velvet Dairy Products presi- 
dent, and E. V. Brinckerhoff, Brinckerhoff Adv. 
Agency president. WNOE calls deal the largest 
in the station's history. 

* ❖ * 

WNOE Sells MBS Series 

WNOE New Orleans sold its largest single 
contract to date with the purchase by Brown's 
Velvet Dairy Products of MBS' half-hour 
mystery-adventure-fantasy series five nights a 
week on the station, effective April 20, for one 
year. WNOE also sold the firm two one-minute 
spots daily Monday through Friday for pro- 
gram-product promotion, according to Benton 
Paschall, station vice president-general manager. 
The series includes Hall of Fantasy; High Ad- 
venture; Crime Fighters; John Steele, Adven- 
turer, and True or False. 



KVTV (TV) Begins Operation, 
Covers 'Siouxland' Area 

KVTV (TV) Sioux City, has made its com- 
mercial telecasting debut. The vhf Ch. 9 sta- 
tion, operating with 29 kw visual ERP, ad- 
vised B«T that it is covering 31 counties in 
Iowa, Nebraska and South Dakota. This area, 
described by the station as "Siouxland," has a 
population of more than a half million, the sta- 
tion reported. 

About 45,000 television sets have been hi' 
stalled in KVTV's coverage area, the station 
estimated. 

Robert R. Tincher is general manager of the 
station, which is affiliated and interconnected 
with CBS, NBC and DuMont. Station made its 
bow March 29. 

National representative is the Katz Agency. 

Other KVTV executives include Art Smith 
resident manager; Donald D. Sullivan, com- 
mercial manager; Dick Harris, promotion man- 
ager; Clifton Todd, chief engineer, and Norman 
Bacon, program director. Account executives 
include Bob Donovan, Ed LaGrave and Fred 
Reynolds. 



NCAA Football TV Plans 
Made for # 53 Season 

NCAA's 1953 Television Committee, ending a 
three-day meeting in New York Thursday, au- 
thorized a statement that TV plans for the 1953 
football season have been made and will be 
submitted to the 375 member colleges for a 
decision. 

No details of the committee's recommenda- 



Page 64 • April 13, 1953 



Broadcasting • Telecasting 



TV's most-copied program 
makes news again! 



Now... 
UVE COMMERCIALS 

on WPTZ's "Hollywood Playhouse" 




THREE YEARS AGO— March 20, 1950 
— WPTZ dared to launch Television's 
first daily, full-length movie in the 
afternoon . . . "Hollywood Playhouse". The industry 
was skeptical — until the ratings poured in to show the 
overwhelming popularity of this dramatic departure 
in Philadelphia, which has since been copied up and 
down the land. 

Now WPTZ makes news again, introducing live com- 
mercials on "Hollywood Playhouse" ! 

Jane King, who for 2 years has been showing WPTZ 







Jane King, well-known WPTZ Home Economics 
expert shows a sponsors product in action. 



fans that Home Economics doesn't have to be deadly, 
will now bring your product to life for the 200,000 
(or more) daily viewers of "Hollywood Playhouse". 

She's talented, trained, and popular. Your product 
will have a new personal appeal when she shows it 
"live". And your participation delivers 15 viewers for 
every penny you spend! 

You'll really own the Philadelphia market if you use 
"Hollywood Playhouse" every day, Monday through 
Friday, from 1:00 to 2:00 p.m. Or buy participations 
on this feature in combination with other spots to 
earn the enormous bonus made possible by WPTZ's 
sensational "45-12 Plan". 

Have you heard about this new ivay to economy in 
TV commercials?* 



NBC 



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your nearest NBC Spot 
Sales representative. 



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Phone LOcust 4-5500 



Broadcasting • Telecasting 



April 13, 1953 • Page 65 



STATIONS 



NETWORK 



tions were released but it is reported that the 
1953 program will be similar to the one in 
effect last year. NCAA's 1952 plan called for 
the telecasting of one football game a week on 
a network basis, carried on NBC-TV last year, 
with no team participating more than once. It 
is expected that this year's plan will be more 
liberal in permitting local telecasting of sell-out 
contests. 

The TV Committee held a three-day meeting 
in Kansas City last month to hear industry and 
college proposals [B»T, March 23]. 



Taylor Names Stuart 

APPOINTMENT of Robert E. Stuart as Dallas 
office manager of 
the O. L. Taylor 
Co., radio-TV sta- 
tion representatives, 
effective Wednesday, 
was announced last 
week by Lloyd 
George V e n a r d , 
president. Mr. 
Stuart, who is re- 
signing as account 
executive of Lannan 
& Sanders, Dallas 
agency, succeeds 
Fred Vance, re- 
signed, who plans to 
live in Arizona. 




Mr. Stuart 



STATION REPRESENTATIVE SHORTS 

Katz Agency appointed national representative 
by WTVN (TV) Columbus, Ohio. 

O. L. Taylor Co., N. Y., appointed national 
representative for KFDX-AM-TV Wichita 
Falls, Tex. 

Everett-McKinney Co., N. Y., appointed na- 
tional representative for KELP El Paso. 

Headley-Reed Co. appointed national repre- 
sentative for WHAN Charleston, S. C. 



WOV Represented by Pearson 

IOHN E. PEARSON Co. is national advertis- 
ing representative of WOV New York. B*T 
in its April 6 issue reported erroneously that 
George W. Clark Inc. had been named to rep- 
resent WOV. 



NBC AFFILIATES 
PLAN RADIO GROUP 

Steps to organize committee 

outside network framework 

will be taken at meeting to be 

held April 28 during NARTB 

convention. 

NEW committee of radio stations affiliated 
with NBC, operating outside the network 
framework, has been set in motion by 16 
operators of NBC stations. 

First meeting will be held in Los Angeles 
Tuesday, April 28, during NARTB conven- 
tion week. At least 50 NBC stations, and per- 
haps 60, will be represented at the first session, 
judging by replies received from a letter mailed 
to NBC affiliates. 

The new committee is expected to serve as 
an opposite number to NBC-TV Affiliates, 
formed Oct. 18, 1951, at instigation of Walter 
J. Damm, WTMJ-TV Milwaukee. Mr. Damm 
is listed among organizers of the new radio 
affiliates group. 

Purposes of the two groups are similar, ex- 
cept for their particular attention to the sepa- 
rate radio and TV problems. 

The new committee is in no way connected 
with the Affiliates Committee headed by Paul 
W. Morency, WTIC Hartford. This commit- 
tee was organized at the 1951 NARTB con- 
vention a few days after CBS had rocked the 
radio world by announcing a sharp slice 
in radio rates due to television impact. 

Mr. Morency has indicated he is unable to 
continue as chairman of the all-industry group. 

Idea of a separate committee, entirely out- 
side NBC's own Stations Planning & Advisory 
Committee (SPAC), developed last February 
during informal discussions among NARTB 
directors assembled in Florida for the joint win- 
ter board meeting. 

The organizers felt the need of a committee 
that would be wholly independent of the net- 
work and might in time supplant the NBC 
SPAC. P. A. Sugg, WKY Oklahoma City, is 
chairman of NBC SPAC. 

Heavy attacks on radio rates were among 
factors inspiring the new agency. The or- 
ganizers insist they are not a rump committee. 
Rather, they say, the idea is to improve and 
strengthen relations between affiliates and 
NBC. Many of the radio affiliate organizers 
are members of NBC-TV Affiliates. 

The first step in Los Angeles will be to dis- 



the NBC station serving 
greater YOUNGSTOWN, O. 
30th population area in U.S. 
5,000 WATTS 

1 WFM J 

Duplicating on 50,000 Watts FM 

Page 66 • April 13, 1953 



cuss organizational details and sound out senti- 
ment of NBC affiliates. This, it was indicated, 
could lead to creation of an organization or it 
might end in formation of a committee to 
work out a plan for such a group. 

A number of serious problems involving 
NBC-TV and its video affiliates have been 
worked out by the Damm committee, it was 
pointed out. 

Signing the letter of invitation to NBC radio 

affiliates were the following: 

William Fay, WHAM Rochester; Robert B. 
Hanna Jr., WGY Schenectady; Mr. Damm; P. A. 
Sugg, WKY Oklahoma City; John H. DeWitt Jr., 
WSM Nashville; H Quenton Cox, KGW Portland, 
Ore.; Joseph E. Baudino, Westinghouse Radio 
Stations Inc.; Mr. Morency; Harold Essex, WSJS 
Winston-Salem, N. C; Campbell Arnoux, WTAR 
Norfolk, Va.; Wayne Coy, KOB Albuquerque, 
N. M.; G. Richard Shafto, WIS Columbia, S. C; 
Robert D. Swezey, WDSU New Orleans; George 
W. Norton Jr., WAVE Louisville; E. R. Vade- 
boncoeur, WSYR Syracuse, and Clair R. Mc- 
Cullough, Steinman Stations. 



CBS-TV Plans Newsfilm Dept.; 
Buddy, Macllvane Head Unit 

Four releases per day are plan- 
ned in this move of the net- 
work to step up its daily cover- 
age of world events. 

CBS-TV is setting up its own news service, to 
be known as the Newsfilm Dept., for daily cov- 
erage of world events — and there's a "possi- 
bility" that the complete service may later be 
offered to all TV stations on a syndicated 
basis — Sig Mickelson, CBS-TV director of news 
and public affairs, is announcing today (Mon- 
day). 

The announcement said it will be the largest 
newsgathering organization in TV broadcasting. 

The new unit, which will operate as a sep- 
arate department, will be headed by E. C. 
(Ned) Buddy, veteran newsman, as manager, 
and Karl Macllvane, chief engineer of CBS 
television recording, as operations manager. 
Mr. Buddy, former foreign editor for Para- 
mount and Pathe newsreels, more recently with 
Cinema (Canada) Productions Ltd., and, be- 
fore the war, member of the CBS news staff, 
takes up his new post today (Monday). 

Plans call for the new department to be in 
operation by May 1. CBS-TV's contract with 
Telenews expires May 16 and officials said 
Newsfilm Dept. will be "rolling" before that 
time. 

The department will maintain its own cam- 
era and sound crews in news centers both in 
this country and abroad, including such for- 
eign news capitals, as London, Frankfort, To- 
kyo, and probably Paris and Rome, and in 
key U. S. cities. 

Newsfilm activities will be integrated with 
that of the existing CBS-TV news staffs, and 
will include the provision of camera crews for 
public affairs programs. Among these are the 
network's projected educational series in co- 
operation with universities, to be known as The 
Search, and State of the Nation series. 

Mr. Mickelson said Newsfilm will put em- 
phasis on "hard news coverage," especially 
tailored for TV viewing, with less stress on 
feature material. 

Newsfilm's Manager Buddy organized Para- 
mount's newsreel coverage of the 1937 Corona- 
tion of King George VI of England and also 
set up its World War II coverage. 

Operations Manager Macllvane, moving over 
from CBS television recording, formerly worked 
with sound motion pictures for some 13 years, 
rising to the post of chief engineer for Warner 
Bros. Eastern Studios. 

Broadcasting • Telecasting 



YOU MIGHT CAST A TROUT FLY 
183 FEET 




BUT... 

YOU NEED THE 
FETZER STATIONS 
TO LAND SALES 
IN WESTERN MICHIGAN! 



Here's proof that the Fetzer stations — WKZO-WJEF 
in radio, WKZO-TV in televsion — are Western Mich- 
igan's best advertising buys. 

WKZO-WJEF RADIO 

WKZO, Kalamazoo, and WJEF, Grand Rapids, rank 
among the nation's top radio values. Together they 
deliver about 62.6% more city listeners than the 
next-best two-station choice in these two cities — yet 
they actually cost less! For Total Rated Time Periods 
(February-March, 1952 Hoopers), WJEF gets a 
15.4% greater Share of Audience than its nearest 
competition. And according to the February, 1952 



Pulse, WKZO gets more listeners, morning, noon 
and night, than all other stations combined! 

WKZO-TV 

WKZO-TV is the Official Basic CBS Television Outlet 
for Kalamazoo-Grand Rapids. This is America's 25th 
television market — a bigger TV market than Atlanta, 
New Orleans, Denver or Seattle! The December 1952 
Videodex Report credits WKZO-TV with 86.9% more 
afternoon viewers than Western Michigan's other TV 
station — 129.3% more evening viewers! 

Write direct for the whole Fetzer story, or ask 
Avery-Knodel. 



Dick Miller of Huntington Beach, California, holds this world's record. 



WKZO-TV wkzo 

fapA en GRAND RAPIDS t?P A IN WESTERN MICHIGAN in KALAMAZOO 

and KENT COUNTY and NORTHERN INDIANA and GREATER 

I WESTERN MICHIGAN 



ALL THREE OWNED AND OPERATED BY 

FETZER BROADCASTING COMPANY 

AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES 



SEASONAL PLANS 
MADE BY DUMONT 

PLANS for new feature programs for the late 
spring and early summer schedules of DuMont 
TV Network were to be announced yesterday 
(Sunday) by Chris J. Witting, DuMont's man- 
aging director. 

Additionally, Mr. Witting said, the network 
will carry the British Broadcasting Corp. films 
of the Coronation of Queen Elizabeth II on 
June 2, as will other TV networks. 

Part of the new network program schedule 
was placed into operation with the March 22 
premiere of a fantasy-type program, Johnny 
Jupiter (Saturday, 7:30-8 p.m. EST), which 
stars Vaughn Taylor and Carl Harms' puppets. 
It is produced and written by Jerry Cooper- 
smith for Kagran Corp. 

Next production to be introduced will be 
Jimmy Hughes — Rookie Cop, which begins 
on April 27. Scheduled for presentation on 
Monday, 8:30-9 p.m. EDT, the program will 
be directed by Barry Shears and produced by 
Stark-Layton Productions. Plans call for re- 
scheduling Johns Hopkins Review from its 
Monday 8:30-9 p.m. spot to Wednesday, 8-8:30 
p.m., replacing Adventure Playhouse. 

A new dramatic series to be presented by 
DuMont will be Climax, a half-hour series of 
three vignettes "from real life." Time still is to 
be designated. It will be co-produced by Gil 
Fates and Arnold Peyser, and directed by Frank 
Bunetta. 

Replacement for Bishop Sheen's Life Is 
Worth Living (Tuesday, 8-8:30 p.m. EDT) will 
be The Music Show, starting May 19. Originat- 

now! m m 

output 

with SOUNDCRAFT * 
PROFESSIONAL RECORDING TAPE 

flVg __it_^_ 

Perfect reproduction — fhat's the reason 
you'll want to use Soundcraft Professional 
Recording Tape. Every high is crisp, clean 
—every low clear, full-bodied. Soundcraft 
Tape is Micro-Polished; polished, buffed 
and re-polished to a glossy smoothness, 
to produce greater output uniformity, 
lower distortion, improved high fre- 
quency response, better head contact 
and longer head life. 

If you want quality second to none, be 
sure to ask for Soundcraft Professional 
Tape . . . the one and only Micro-Polished 



REEVES 

SOUNDCRAFT 

CORP. 

Dept. N-4 

10 East 52nd Street 
New York 22, N. Y. 

•PAT. APPLIED FOR 




ing from WGN-TV Chicago, The Music Show 
will feature Robert Trendler conducting a 36- 
piece orchestra and a chorus of eight voices. 
DuMont noted that Life Is Worth Living will 
go on summer hiatus after the May 12 tele- 
cast but will return in September in the same 
time segment with the same sponsor, Admiral 
Corp. 

Other DuMont programs will include one 
centered around the St. Louis Zoo and others 
on Palisades Amusement Park. The network 
also is planning a news commentary program 
featuring Drew Pearson. 



ABC-TV Adds 3 Affiliates; 
Total Is Now 104 

ADDITION of three new television stations as 
affiliates of ABC-TV, raising the total number 
to 104, was announced Wednesday by Alfred 
R. Beckman, national director of ABC's station 
relations departments. New affiliates are: 

WFBG-TV Altoona, Pa., owned by Gable 
Broadcasting Co., operating on Ch. 10, with 
Jack Snyder as general manager, affiliation ef- 
fective last Monday; WCOS-TV Columbia, 
S. C, owned by Radio Columbia, Ch. 25, 
Charles Puttman, general manager, effective 
May 1, and WGVL (TV) Greenville, S. C, 
Greenville Television Co., Ch. 23, Ben McKen- 
non, manager, Aug. 1 . 



NBC Sets Up 
Pre-Coronation Plans 

A WIDE variety of appropriate programs will 
be on NBC radio in advance of the Coronation 
of Queen Elizabeth II of Great Britain on June 
2, the network announced last week. 

On three successive Sundays, May 17, 24 
and 31, from 6:30-7 p.m. EDT, NBC's news 
and special events department will present three 
special programs narrated by news commenta- 
tors in London. Morgan Beatty will be featured 
May 17, narrating "A History of the Corona- 
tion;" Merrill Mueller on May 24, on "Who Is 
Queen Elizabeth?" and George Hicks May 31, 
on "London on the Eve." 

NBC radio also has made plans for the 
origination of many of its network news pro- 
grams from London, starting May 25, and con- 
tinuing through June 3. 

NBC-TV announced meanwhile that it has 
arranged with Paul Mantz, noted speed pilot, 
to fly NBC films of the Coronation from 
London for presentation by the network "within 
hours after the event," in addition to BBC films 
which will be flown for all networks by Royal 
Air Force jet bombers [B»T, April 6]. 



Article Depicts CBS TV City 

FOUR PAGES in the April 3 issue of Fortune 
magazine are devoted to a picture story of the 
first unit of CBS' Television City in Hollywood. 
Nine photographs in full color illustrate the 
story. They depict the outside of the $12 million 
unit, the master control room, the studio wing, 
audience studio, rehearsal hall, lobby of the 
building, rehearsal before camera and the 
master switchboard. 



KXLY-TV to CBS-TV 

SIGNING of KXLY-TV Spokane as a primary, 
supplementary, non-interconnected affiliate of 
CBS-TV, bringing the network total to 105 
stations, was announced last week by Herbert 
V. Akerberg, the network's vice president in 
charge of station relations. KXLY-TV, on Ch. 
4, is owned and operated by Symons Broad- 
casting Co. E. B. Craney is general manager. 



Radio Upbeat 

MORE EVIDENCE that radio is on the 
upbeat was pointed out last week by 
Louis Hausman, administrative vice pres- 
ident of CBS Radio. 

Aside from the fact that radio set 
sales "are running at twice the rate they 
did last year," Mr. Hausman said, "in 
the last month or two the most popular 
nighttime [radio] programs were getting 
audiences running from 90 to 105% as 
big as they did a year ago." 

"This indicates just one thing," he con- 
tinued. "Despite the healthy increase 
of television ownership, people are more 
and more turning to radio for their night- 
time broadcasting entertainment and in- 
formation. 

"And this is a very conservative state- 
ment, because the arithmetic on which 
these calculations are based does not 
take into account fully the tremendous 
increase of secondary sets which are 
being bought at the rate of 30,000 new 
radio sets every day, or one every 30 
seconds." 



TV Business in Chicago 
Up for Network & Os 

TELEVISION business of three network owned- 
and-operated stations and one major TV net- 
work affiliate has been brisk, judging by reports 
from their central divisions the past fortnight. 

All network o and o outlets in Chicago — 
CBS's WBBM-TV, NBC's WNBQ (TV), ABC's 
WBKB and WGN-TV, affiliated with DuMont 
TV Network — have reported a sharp upturn in 
national, regional and local spot business. 

Highlights are: 

• WBBM-TV has contracted for more than 
$750,000 in new and renewed business since 
Feb. 10, 1953, when it (the old WBKB) came 
under the ownership of CBS, according to H. 
Leslie Atlass, vice president in charge of CBS 
Central Div. and general manager of the station. 

• WNBQ (TV) announced a flurry of new 
business, including two new clients for pro- 
grams, two renewals and sponsorship of por- 
tions of its Creative Cookery. Sales Manager 
John McPartlin described March as one of the 
best months in the station's history. 

• WBKB (TV) recorded its biggest com- 
mercial month since it (the old WENR-TV) 
started telecasting in September 1948, it was 
announced by John H. Mitchell, vice president 
and general manager of the station. 

• WGN-TV announced a number of new 
and renewed programs and spot schedules as 
well as the addition of new clients who will 
sponsor adjacencies on baseball. 



Dixie Network in New Orleans 

DIXIE Network Inc., organized last February 
to provide "high quality programming on a 
commercial basis to smaller stations through- 
out the Southeast," will program from head- 
quarters in New Orleans, the network reported 
last week. 

President of Dixie Network is William E 
Williamson; Keith Glatzer is programming di- 
rector and James E. Lake, production di- 
rector. The network reports it will begin with 
daytime programming, airing some supplement- 
ary evening programs, but expects to expanc 
to a fulltime basis. 



Page 68 • April 13, 1953 



Broadcasting • Telecastin( 



-PERSONNEL RELATIONS- 



SWG Names Committee 
For TV Policies, Functions 

TO make recommendations in connection with 
video policies and channel all TV activities and 
services of the organization, Screen Writers 
Guild has set up a television advisory com- 
mittee to its board of directors. 

Nominations were made by TV writer mem- 
bers with Morgan Cox named chairman. Erna 
Lazarus and Curtis Keynon are vice chairmen. 
Other committee members are Dwight Babcock, 
Sam Newman, Jo Pagano, Elwood Ullman, 
Malvin Wald, Milton Raison, Don Mulallay, Al 
Duffy, Leonard Levinson, William Lively, Don 
Martin, Lee Berg, Dwight Cummins, Aleen 
Leslie, Maurice Tombragel and Catherine 
Turney. Al Martin, chairman of the TV co- 
ordinating committee, also serves on the new 
committee. 

Seven sub-committees will be named to deal 
with awards, credits, employment and market 
list, grievance, membership, promotion and pub- 
licity and round table. 



IUEW Strike at GE 

PRODUCTION of radio and TV transmitters, 
receivers and picture tubes and communica- 
tions and military electronics equipment at Gen- 
ral Electric Co.'s Electronics Div. plants at 
Syracuse was halted last week by a strike of Lo- 
cal 320 of the International Union of Electrical 
Workers (CIO). 

The union represents some 7,000 production 
and maintenance employes at Electronics Park 
and Thompson Road plants. The company 
officially closed both plants Monday after mass 
picketing prevented entry by virtually all em- 
ployes, GE spokesmen said. Picket lines had 
been established at the end of the first shift 
on the preceding Friday. 

William J. Morlock, general manager for 
commercial products of the commercial and 
government equipment department, said de- 
liveries of TV equipment built at Electronics 
Park were suspended for the duration of the 
strike. He noted that local union leaders had 
expressed hope for "quick settlement." 




ASCAP-TV Network Talks 

NEGOTIATING committee representing the 
TV networks will meet Wednesday with rep- 
resentatives of ASCAP for the second discus- 
sion of terms for new blanket licenses to re- 
place those expiring the end of this year [B*T, 
March 9]. At the first meeting, March 5, net- 
works were represented by Joseph A. McDon- 
ald, NBC; W. Spencer Harrison, and Louis 
Stone, CBS; Omar Elder, ABC; Donald H. 
McGannon, DuMont (as an observer). Her- 
man Finkelstein, ASCAP general attorney, 
represented the music licensing organization. 



TWA Course in Writing 

TELEVISION Writers of America, Hollywood, 
is sponsoring a 10-week course in TV writing, 
starting April 22. Wednesday evening meetings 
will be held at local TV stations and film pro- 
duction studios. Lecturers include Jess Oppen- 
heimer, writer on CBS-TV's / Love Lucy; 
Sheldon Leonard, writer-director-actor, now 
with Sovereign Productions; Al Simon, head 
of production firm which films NBC-TVs / 
Married Joan; Alan Young, who appears on 
CBS-TV's Time to Smile; Dick Powell, TWA 
president, and others. Fee is $15. 



RCA-5563 Mercury-Vapor Thyratron — 
used in RCA 5/10-kw AM transmitters 



&p&t Boctygt&n/ 




Severe overloads can, in a matter of seconds, 
destroy or seriously damage a high-priced trans- 
mitting tube. Guarding against such a costly 
event is a job for an "expert bodyguard" . . . 
like the RCA-5 563 mercury-vapor thyratron. 

In the latest RCA 5/10-kw AM transmitters, 
RCA-5 563's ordinarily act as the main rectifier 
tubes. Yet, in less than 1/60 of a second . . . almost 
before an overload can get started . . . these 
grid-controlled rectifiers can shut off the same 
high voltage they rectify. The transmitting tubes are protected 
instantly . . . electronically. 

You can't beat RCA broadcast tubes for operating economy, 
long service life, and all around Performance Security. For fast de- 
pendable service, call your local RCA Tube Distributor. 

The RCA Tube Requirement Analysis Program gives you smooth control 
over your broadcast tube inventory . . . helps you avoid shortages or 
overstocks. Ask your RCA Tube Distributor for full details. 



RAD KO CORPORATION of AMERICA 

ELECTRON TUBES HARRISON, N. J. 



Broadcasting • Telecasting 



April 13, 1953 • Page 69 



MANUFACTURING 

UHF PROBLEM: SHADOW AREAS 



Stations are denied that part 
of audience potential blocked 
from high frequency signal by 
hills and mountains. Power 
boosts do not help. Symmetri- 
cal circle coverage may be dis- 
ca rded. 

PRACTICE unique in broadcasting history 
may have to be undertaken as more and more 
uhf television stations take to the air. 

It may be necessary to deduct selected por- 
tions of the population from the potential au- 
dience within the service contours of a TV sta- 
tion due to the blanketing effects of hills and 
mountains intervening between the transmitter 
and homes. 

That is the solemn warning sounded by John 
P. Taylor, RCA Engineering Products Div. 
advertising manager, in a second article on uhf 
coverage, published in the January-February 
issue of RCA's Broadcast News. 

Mr. Taylor's foreboding was echoed by sev- 
eral Washington consulting engineers in a B»T 
check last week. 

Shadow areas — sections of a city into which 
a uhf TV signal won't reach — are the reason 
for the warnings. Some observers see the dis- 
appearance of station coverage maps expressed 
in symmetrical circles — a practice as old as 
broadcasting itself. 

In reporting on RCA Service Co. measure- 
ments of three RCA-equipped uhf TV stations, 
Mr. Taylor raised a number of admonitory 
questions. The most significant was his refer- 
ence to shadow areas. "Don't underestimate 
them," he warned. He recalled that in Port- 
land, Ore., where KPTV (TV) operates on 
Ch. 27 (548-554 mc), dead spots existed with- 
in two miles of the 1,000-ft. transmitter an- 
tenna [B*T, Nov. 17, 1952]. 

'Look Into' Hollows 

There is a big question, he said, whether 
even 1,000 kw on a uhf band will fill in shadow 
areas. Best thing to do is site the transmitter 
so that it "looks into" the hollows, he advised. 

In this he was backed by Washington con- 
sultant James C. McNary. In tests for WLEV- 
TV Bethlehem in very hilly terrain, Mr. Mc- 
Nary used a 100-w transmitter, radiating an 
effective power of about 400 w. He found 
that power increased the signal level where 
the shadow area was slight, but did not have 
any measurable effect where the dead spot 
was "deep." 



"Power is no substitute for proper siting of 
the antenna," Mr. McNary said. His report on 
the Bethlehem experiments were filed with the 
FCC earlier this year. 

Similar attitude about shadow areas was 
taken by Washington consultant Robert L. 
Kennedy. Mr. Kennedy took the position that 
shadow areas are inherent in uhf propagation 
and that critical siting of transmitting antennas 
was the only answer. "There is going to be 
blanketing in irregular terrain for uhf TV sta- 
tions just as sure as God made little apples," 
he said. He pointed out that there was a defi- 
nite relationship between frequency and shadow 
areas, which no amount of power could over- 
come. 

However, he was not pessimistic about the 
problem. "Careful analysis of the terrain and 
the people to be served should permit the 
proper location of an antenna which accom- 
plishes the job," he said. He recalled that 
similar propagation problems arose in the early 
days of the high portion of the vhf band (Ch. 
7-13), and that they were overcome. 

Most operating uhf stations are on the air 
with low power. Only three uhf stations have 
substantial radiations. These are WHUM-TV 
Reading, Pa., with 260 kw; WWLP (TV) 
Springfield, Mass., and WHYN-TV Holyoke, 
Mass., each with 150 kw. Reading's WHUM- 
TV, however, is the only one of the three in 
hilly terrain. 

Other questions raised by Mr. Taylor — who 
reported on the results of tests on the signals 
of WSBA-TV York, Pa. (Ch. 43); WFPG-TV 
Atlantic City (Ch. 46), and WSBT-TV South 
Bend, Ind. (Ch. 34)— were: 

• What happens beyond the 35-40 mile 
radius which so far seems to be the limit on 
uhf coverage? No one has the answer yet. 

• How near to the FCC's F (50,50) curves 
will actual station signals fall when antennas 
are less than 400 ft. or above 1,000 ft.? Below 
400 ft., the actual figures may fall below the 
FCC's curves; above 1,000 ft. they may be bet- 
ter, Mr. Taylor observed. 

• Is the "average terrain" factor as deter- 
mined by FCC rules correct? That figure is 
determined by measuring elevations from two 
to ten miles from the transmitter. What if 
there are hills or mountains rising suddenly 
just beyond the 10-mile boundary, he asked. 

Look for an antenna site to cover "homes" 
not just area, Mr. Taylor urged. The object of 
a TV station is to serve people, not just land, 
he said. 



STEWART GETS 
NEW DUMONT POST 

APPOINTMENT of Donald A. Stewart, man- 
ager and coordinator of the film syndication 
department of the DuMont Television Net- 
work, to be distribution manager of the televi- 
sion transmitter division of Allen B. DuMont 
Labs is to be announced today (Monday) by 
Herbert E. Taylor Jr., division manager. 

In his new post, Mr. Stewart will work 
closely with the transmitter division's sales rep- 
resentatives from coast to coast in exploitation 
of new markets, promotion and sale of new 
products, origination of special selling tech- 
niques for standard equipment, liaison with 
consulting engineers and attorneys representing 
clients, and implementation of sales training 
programs. 

Veteran in Transmitter Div. 

Mr. Stewart was active in the early growth of 
the DuMont transmitter division as a salesman 
at the close of World War II and was appointed 
northern division sales manager in 1946. He 
negotiated a contract for the first DuMont- 
equipped TV station in the country, WWJ-TV 
Detroit, that year. 

From 1948 to 1951, Mr. Stewart was general 
manager of WDTV (TV), DuMont owned-and- 
operated station in Pittsburgh. 

During World War II, Mr. Stewart was di- 
rector of 475 hospital theatres and 170 camp 
theatres for the American Red Cross. He is a 
member of the National Television Film Coun- 
cil, Radio and Television Executives Club, Na- 
tional Assn. of Visual Education Dealers and 
the Motion Picture Pioneers organization. 



Better 'Presence' Noted in 
N. Y. Binaural Radio Test 

PANEL of experts that evaluated a 30-minute 
binaural radio test program in upstate New 
York on March 30 reported last week that the 
system, on the whole, had better "presence' r 
than either channel alone and that small groups, 
such as a vocal quartet, were reproduced "more 
plausibly" than large groups. 

The program, which originated from Rens- 
selaer Polytechnic Institute, Troy, was broad- 
cast over WGY Schenectady, WTRY and 
WHAZ Troy, and WPTR and WXKW Albany. 
It was held in connection with the 30th anni- 
versary of WHAZ Troy, RPI's campus station. 

The report on the test programs was made 
by a panel consisting of Donald E. Norgaard, 
electronics researcher for General Electric Co.; 
Dr. William E. Glenn, Dr. Carl Anderson, and 
Dr. George Watkins, all of the communications 
division of GE's research laboratories; Norman 
Walter of the metallography division of the 
laboratories, and Robert F. Crawford, profes- 
sional musician of Schenectady. 



Tape Coatings Bulletin 

BULLETIN No. 22 discussing its four basic 
types of magnetic coatings on sound recording 
tapes has been announced as available upon 
request by the Minnesota Mining & Mfg. Co., 
900 Fauquier St., St. Paul, Minn. 



RCA's New Turntable 

ENGINEERING Products Dept., RCA, Cam- 
den, N. J., announces production of new broad- 
cast studio turntable designed for playing five- 
groove 33 J /3 and 45-RPM records. 



the corner stone 
of every 
advertising 
campaign 
in New Haven 
and New England 




^preaenie d by/the Jdaiz Cheney 



Page 70 • April 13, 1953 



Broadcasting • Telecasting. 




LIVE ITEMS FROM OUR MORGUE 



The trucking 
industry is now 



AMERICA'S 




2 EMPLOYER 




ONE OUT OF EVERY 11 paychecks in the 
United States is paid directly by the trucking 
industry. More than six million Americans work 
as drivers, terminal employees and in other em- 
ployment directly connected with the trucking 
industry all over our country. Many more workers 
photo^aph by Fawan Bachrach are m trucking than in all iron, steel, and mining 
combined. Four times as many as in all U.S. railroads combined. 
Only agriculture employs more people. 

These facts may round out the bare statement, made recently by an 
outstanding transportation authority, that trucks have been "the 
biggest single factor in our expanding economy of the past 15 years." 




President, 
American Trucking Associations 




AMERICAN TRUCKING INDUSTRY 



American Trucking Associations, Inc., Washington 6, D.C. 



Broadcasting • Telecasting 



April 13, 1953 • Page 71 




it's best to be in the.... 
IDDLE 



. . . and the best is WSLI, the oldest re- 
gional station in Jackson at the same 
favorable middle position on the dial. 

JACKSON, MISSISSIPPI 




Weed and Company, National Representatives 




NBC 

AFFILIATE 
IN DETROIT 



Owned and 
Operated by 

THE DETROIT I'll S 



■ MANUFACTURING 



NATIONAL REPRESENTATIVE 
THE 

GEORGE P. HOLUNGBERY CO. 



Page 72 • April 13, 1953 




MICROLINK's erase of assembly is shown by a 
Raytheon engineer who fits the transmitting 
unit to its parabola. Machined guides assure 



Portable Microwave Relay 
Unit Unveiled by Raytheon 

NEW lightweight, portable microwave relay 
equipment for television stations was announced 
by Raytheon Mfg. Co. last week. 

Called "Microlink," the 200-lb. relay appa- 
ratus, operating on 7,000 mc, consists of four 
38-lb. suitcase type cases containing trans- 
mitting and receiving control units, antenna 
feeds and RF heads, and two four-ft. parabolas, 
all at a cost of $8,950. 

Covering a 6 mc bandwidth, the equipment 
is designed for video and sound transmission 
from remote camera positions to transmitter 
sites. 

The equipment includes a new AFC and 
limiter, special cable compensating switch per- 
mitting up to 500 ft. of cable, accurately con- 
trolled transmitter frequency, built-in voltage 
regulator and provisions for frequency and 
modulation monitoring. Prominent feature is 
mechanical ease of assembly and disassembly, 
which can be done in a matter of minutes, 
Raytheon said. 

The "Microlink" operates in the 6,875-7,125 
mc range, with a power output of 0.1 w. Effec- 
tive radiated power was figured at 200-500 w. 

Additional equipment, at extra cost, includes 
a tripod at $575 and a tilt head mechanism for 
the receiving dish at $275. 

Also shown was Raytheon's new 2,000 mc 
"Magnalink" for fixed installations. It is 
powered by a 50 w magnetron, which, through 
a 30 db gain from a 10-ft. parabola, results in 
an ERP of 50 kw. The "Magnalink" was used 
as a single hop relay over a 140-mile path in 
the atomic tests at Yucca Flats, Nev. 

Cost of the "Magnalink" is $12,050, without 
reflectors. Dishes of 2, 4, 6, 8 and 10-ft. 
diameter run from $250 to $1,000. Addition 
of sound system increases the cost by $2,450. 
It has a bandwidth of 17 mc. The equipment 
is expected to find use in longer studio-trans- 
mitter link relays and intercity and intercon- 
necting links. 



a quick and perfect alignment. The junction 
is watertight. The unit is light enough to be 
picked up and moved about by one man. 



Sayre Resigns Avco Post 

JUDSON SAYRE, vice president of Avco Mfg. 
Corp. and general manager of Bendix Home 
Appliances Div., has resigned and will become 
consultant to the corporation, Victor Emanuel, 
Avco president and board chairman, announced 
Wednesday. Hector J. Dowd, Avco vice 
president and former chairman of Bendix, 
will succeed Mr. Sayre, switching from New 
York to South Bend, Ind. 



G. K. Throckmorton Dies 

GEORGE KENNETH THROCKMORTON, 
68, former executive vice president and a di- 
rector of RCA, died April 5 at Clearwater, 
Fla. He had served as executive vice president 
of the RCA Radiotron Co., and from 1937 to 
1942 was president of RCA Mfg. Co. Survivors 
are his wife, Mrs. Clarissa Downing Throck- 
morton, and a sister, Mrs. J. H. Skinner, La- 
fayette, Ind. 



New Tape Recorder 

AMPLIFIER Corp. of America, N. Y., an- 
nounced last week that full-scale production 
has begun on a new type of portable magnetic 
tape recorder. Called the Magnematic, it is a 
110- volt AC portable tape recorder weighing 
19 pounds, and is said to attain a frequency 
response of 50 to 15,000 cycles at 7V2 IPS. 



CUT YOURSELF A SLICE 
OF AMERICA'S RICHEST EMPIRE 



You Con Get A Shore of Eost Texas 
by Appointing us Your Spokesman 

K F R O "Voice of Longview" - TEXAS 

i mm ■ ■■■■■ • • * «■ 



Broadcasting 



Telecasting 




"The Academy votes . . . to George Alfred Mitchell — " 

At the 25th Annual Academy Awards Presentations, Charles 
Brackett, President of the Academy of Motion Picture Arts and 
Sciences, made this "Oscar" award in recognition of special contribu- 
tions made throughout the past 25 years: 

"Last night the Board of Governors drew up the following citation : 

"For the design, development, and manufacture of the motion 
picture camera which bears his name; for the introduction of equip- 
ment which stampeded the artistic progress of films, and for his con- 
tinued and dominant presence in the field of cinematography . . . the 
Academy votes an Honorary Award to George Alfred Mitchell." 



With great pride and deep 
gratitude George Alfred 
Mitchell acknowledges — 

This Honorary Academy 
Award made by the Acade- 
my of Motion Picture Arts 
and Sciences at its 25th An- 
nual Presentations. 

It is traditional of Mitchell 
Cameras that, in addition 
to filming the world's great- 
est films, they are to be 
found wherever new and 
exacting techniques of mo- 
tion picture photography 
are being successfully used. 





CORPORATION 



666 West Harvard Street • Glerldale 4, Calif. • Cable Address; "MITCAMCO" 

85?b of the professional motion pictures shown throughout the wortd.rtiife' filmed with a Mitchell 



Broadcasting • Telecasting 



April 13, 1953 • Page 73 



MANUFACTURING 



Vote Asked for Removal 
Of Plamondon From Board 

STOCKHOLDERS of Indiana Steel Products 
Co. last Wednesday were asked to submit prox- 
ies for election of a five-man board which 
would exclude A. D. Plamondon Jr., the firm's 
recently deposed president who also is RTMA 
president and board chairman. 

A three-man majority asked proxies for their 
Own re-election and the election of two others: 
Robert F. Smith, vice president and general 
manager, and John Bouwmeester, vice president 
of manufacturing. The majority faction voted 
March 24 to relieve Mr. Plamondon as presi- 
dent and transferred his responsibilities to Mr. 
Smith. Mr. Plamondon has refused to recog- 
nize the action [B«T, April 6]. 

The three directors — Chairman Paul Doelz, 
Hubert S. Conover and William C. Buchanan — 
said they would vote for Mr. Smith as presi- 
dent if they are re-elected. The election is 
scheduled for the annual stockholders meeting 
in Valparaiso, Ind., April 23. 

It also was revealed that Glen McDaniel, 
RTMA general counsel, and a number of top- 
level manufacturing executives have backed 
Mr. Plamondon in his dispute with the other 
directors. 



Seattle-Portland Relay 

MICROWAVE relay project between Seattle 
and Portland "for exclusive use of transmitting 
television programs from California and east- 
ern points to Pacific Northwest cities" will be 
undertaken by the Pacific Telephone & Tele- 
graph Co. as part of a $12,497,000 coastal ex- 
pansion project, the firm announced last week. 
Completion is expected by July 1. 



Three Finalize Exhibit Plans 
For Electronic Parts Show 

THREE manufacturers have announced plans 
for exhibiting equipment at the 1953 Electronic 
Parts Show in Chicago May 18-21. 

Standard Transformer Corp. will show its 
new line of Stancor Tinytrans miniature high- 
fidelity audio transformers. An intercom with a 
"built-in brain" will be displayed by Talk-a- 
Phone Co. Radio Craftsmen Inc. will display 
its ultra fidelity amplifier and a tuner with a 
complete phono equalizing and tone compress- 
ing system. 

The Electronics Show will be held at the 
Conrad Hilton Hotel, with numerous other 
manufacturers slated to exhibit their equipment. 



RCA Issues Service Book 

IMPORTANCE of good business management 
for radio and TV service firms is stressed in a 
new booklet, "This Business of Radio and TV 
Servicing," published last week by the Tube 
Dept. of RCA Victor, Camden, N. J. The book- 
let, said to be the first of its kind, covers budget 
planning, wage and salary considerations, ma- 
terials, stock control, employe training, custo- 
mer relations and methods of reducing operating 
costs and expenses. Also included are business 
forms, charts useful in maintaining accurate op- 
erating records and promotional material for 
developing better customer relations. The book- 
let is available from RCA equipment distrib- 
utors. 



Chicago TV Council 
To See 3-D System 

THREE-DIMENSIONAL TV will be demon- 
strated by American Television Inc. at the 
regular monthly luncheon session of the Chi- 
cago Television Council this Wednesday. 

The system, developed by Ulysses A. San- 
abria, will be shown in a live closed circuit 
telecast. Members of the subsidiary American 
Television Institute will explain problems in- 
volved in presenting commercials in three 
dimensions, how stations can use equipment and 
how an ordinary TV set can be adapted to 
receive 3-D with a $10 device. 

To Ask FCC Inquiry 

ATI recently held public demonstrations of 
the method. It plans to ask FCC to investigate 
the system and to withhold final adoption of 
color TV standards until 3-D can be incorpo- 
rated in them. 



Stromberg-Carlson Earnings 

ANNUAL REPORT of the Stromberg-Carlson 
Co., Rochester, disclosed last week that total 
income for 1952 amounted to $48,098,209 as 
compared with $33,632,495 in 1951. Net earn- 
ings were reported at $1,240,746 as against 
$685,777 for 1951. 

The report noted that the broadcasting 
division has continued to operate WHAM- 
AM-TV and WHFM (FM), all in Rochester, 
"at a good return for the company." It said 
profit on WHAM decreased "somewhat because 
of TV in Rochester proper" but said that the 
station continues to have a "growing audience." 



DuMont Labs 1953 Sales 

ALLEN B. DuMONT Labs announced last 
week that sales for the 12 weeks ended March 
22 amounted to $24,187,000 as compared with 
$15,960,000 for the same period in 1952. 

Net profit for the 1953 period was $940,000 
as against $114,000 last year. Earnings of 2,- 
361,054 common shares, after preferred divi- 
dends, totaled $0.39 per share for the 12 weeks 
this year as compared with $0.03 on the same 
number of common shares in 1952. 



PROFESSIONAL SERVICES 

Consulting Engineering Firm 
Formed as Eichwald Assoc. 

FORMATION of Eichwald Assoc., a consult- 
ing engineering firm with offices in New York 
and New Haven, was announced last week by 
Bernard Eichwald. 

Mr. Eichwald will 
serve as coordinator 
of the firm. He has 
spent his life in the 
construction busi- 
ness, as draftsman, 
specification writer, 
field superintendent, 
chief engineer, and 
vice president of a 
construction firm. He 
assisted in design and 
installation of elec- 
tronic equipment for 
the UN in New York 
and handled all installation of TV equipmeni 
on the Empire State Bldg. 

A specialty offered by the engineering firn 
will be an interior design department. Asso 
ciates include structural, mechanical and sani 
tary engineers. New York offices are at 23' 
E. 39th St. 




Mr. Eichwald 



Sales Up at Webster-Chicago 
According to '52 & '53 Figures 

DESPITE a $408,951 loss after federal taxes 
last year, Webster-Chicago enjoyed a sales 
rise in 1952 and has been operating at a sub- 
stantial profit since last January, the company 
reported last Wednesday. R. F. Blash, presi- 
dent and company chairman, predicted that 
1953 Sales would surpass those of previous 
years. Last year's figure was $19,580,686. He 
told stockholders that sales for the first three 
months of this year rose to $6,926,794 — nearly 
double the $3,648,745 for the same period in 
1952. He said W-C has been operating at a 
profit since last November. 




TV LENSES 



WORLD'S LARGEST STOCK 

Coated Hi-resolution Lenses for every TV need — 
wide angle, normal, telephoto — V/t to 20" .... 
Cooke, Zeiss, Ektra, Carl Meyer, B & L, Wollensak, 
Ross, Astro, etc. All accessories, baffle^ rings, 
counter-balances, fittings. Foe. mounts tit RCA, 
Du Mont, GE Image Orth. Special mounts for GPI 
and others. Expert fitting service. LOWEST PRICES. 
15 day FREE TRIAL. Unconditional Guarantee. 

SERVING TV SINCE 1936 



FREE! 



TV 

LENSE BULLETIN 
and PRICE LIST 



BURKE & JAMES, Inc. 
317-B So. Wabash Avenue (T) Chicago 4 




MEMO \ 



Page 74 • April 13, 1953 



Broadcasting • Telecastii 



BROADCASTING 



TELECASTING 



nts of 

appearing in this section 
are available 
at nominal cost. Write to 

R»dtr«' 8nvlce, Room 870 



BI4| . Waihlnilon 4, D. C 




Fables of the leopard and the hippo— 8 



ON PLAYING GOOD BALL 



THE HIPPO: 

"Big swing and long fly ball, I think, 
should set the crowd a-cheering." 



THE LEOPARD= 

"But it's well-placed hits, long or short, 
which are never caught . . . and so get 
extra bases." 






THE MORAL: TV advertisers who (like the wily Spotted Leopard) 
play for runs, not grandstand cheers, find Spot TV effective. 

Because they win sales pennants. 

You can whip up Opening-Day enthusiasm — every day — for 
your product, too, with Spot TV. 

You can hit away at best markets . . . pull squeeze plays, just when 
needed . . . pitch right to competitors' weaknesses . . . get more 
customers by picking off opposition way off base. 

Local sports programs, on these thirteen leading stations, are one 
good way to do the job. Let us tell you about them. 



WSB-TV Atlanta 

WBAL-TV Baltimore 

WFAA-TV Dallas 

KPRC-TV Houston 

KECA-TV Los Angeles 

KSTP-TV . . .M'pTs-St. Paul 

WSM-TV Nashville 

WABC-TV ..... New York 

WTAR-TV Norfolk 

KMTV Omaha 

WOAI-TV San Antonio 

KGO-TV . . . .San Francisco 
KOTV Tulsa 

REPRESENTED BY 



EDWARD PETRY & CO., INC, 



NEW YORK • CHICAGO • LOS ANGELES 
DETROIT • ST. LOUIS • SAN FRANCISCO • DALLAS 



Vote Asked for Removal 
Of Plamondon From Board 

STOCKHOLDERS of Indiana Steel Products 
Co. last Wednesday were asked to submit prox- 
ies for election of a five-man board which 
would exclude A. D. Plamondon Jr., the firm's 
recently deposed president who also is RTMA 
president and board chairman. 

A three-man majority asked proxies for their 
Own re-election and the election of two others: 
Robert F. Smith, vice president and general 
manager, and John Bouwmeester, vice president 
of manufacturing. The majority faction voted 
March 24 to relieve Mr. Plamondon as presi- 
dent and transferred his responsibilities to Mr. 
Smith. Mr. Plamondon has refused to recog- 
nize the action [B»T, April 6]. 

The three directors — Chairman Paul Doelz, 
Hubert S. Conover and William C. Buchanan — 
said they would vote for Mr. Smith as presi- 
dent if they are re-elected. The election is 
scheduled for the annual stockholders meeting 
in Valparaiso, Ind., April 23. 

It also was revealed that Glen McDaniel, 
RTMA general counsel, and a number of top- 
level manufacturing executives have backed 
Mr. Plamondon in his dispute with the other 
directors. 



Seattle-Portland Relay 

MICROWAVE relay project between Seattle 
and Portland "for exclusive use of transmitting 
television programs from California and east- 
ern points to Pacific Northwest cities" will be 
undertaken by the Pacific Telephone & Tele- 
graph Co. as part of a $12,497,000 coastal ex- 
pansion project, the firm announced last week. 
Completion is expected by July 1. 



Three Finalize Exhibit Plans 
For Electronic Parts Show 

THREE manufacturers have announced plans 
for exhibiting equipment at the 1953 Electronic 
Parts Show in Chicago May 18-21. 

Standard Transformer Corp. will show its 
new line of Stancor Tinytrans miniature high- 
fidelity audio transformers. An intercom with a 
"built-in brain" will be displayed by Talk-a- 
Phone Co. Radio Craftsmen Inc. will display 
its ultra fidelity amplifier and a tuner with a 
complete phono equalizing and tone compress- 
ing system. 

The Electronics Show will be held at the 
Conrad Hilton Hotel, with numerous other 
manufacturers slated to exhibit their equipment. 



Chicago TV Council 
To See 3-D System 

THREE-DIMENSIONAL TV will be demon- 
strated by American Television Inc. at the 
regular monthly luncheon session of the Chi- 
cago Television Council this Wednesday. 

The system, developed by Ulysses A. San- 
abria, will be shown in a live closed circuit 
telecast. Members of the subsidiary American 
Television Institute will explain problems in- 
volved in presenting commercials in three 
dimensions, how stations can use equipment and 
how an ordinary TV set can be adapted to 
receive 3-D with a $10 device. 

To Ask FCC Inquiry 

ATI recently held public demonstrations of 
the method. It plans to ask FCC to investigate 
the system and to withhold final adoption of 
color TV standards until 3-D can be incorpo- 
rated in them. 



Stromberg-Carlson Earnings 

ANNUAL REPORT of the Stromberg-Carlson 
Co., Rochester, disclosed last week that total 
income for 1952 amounted to $48,098,209 as 
compared with $33,632,495 in 1951. Net earn- 
ings were reported at $1,240,746 as against 
$685,777 for 1951. 

The report noted that the broadcasting 
division has continued to operate WHAM- 
AM-TV and WHFM (FM), all in Rochester, 
"at a good return for the company." It said 
profit on WHAM decreased "somewhat because 
of TV in Rochester proper" but said that the 
station continues to have a "growing audience." 



Sales Up at Webster-Chicago 
According to '52 & '53 Figures 

DESPITE a $408,951 loss after federal taxes 
last year, Webster-Chicago enjoyed a sales 
rise in 1952 and has been operating at a sub- 
stantial profit since last January, the company 
reported last Wednesday. R. F. Blash, presi- 
dent and company chairman, predicted that 
1953 sales would surpass those of previous 
years. Last year's figure was $19,580,686. He 
told stockholders that sales for the first three 
months of this year rose to $6,926,794— nearly 
double the $3,648,745 for the same period in 
1952. He said W-C has been operating at a 
profit since last November. 



RCA Issues Service Book 

IMPORTANCE of good business management 
for radio and TV service firms is stressed in a 
new booklet, "This Business of Radio and TV 
Servicing," published last week by the Tube 
Dept. of RCA Victor, Camden, N. J. The book- 
let, said to be the first of its kind, covers budget 
planning, wage and salary considerations, ma- 
terials, stock control, employe training, custo- 
mer relations and methods of reducing operating 
costs and expenses. Also included are business 
forms, charts useful in maintaining accurate op- 
erating records and promotional material for 
developing better customer relations. The book- 
let is available from RCA equipment distrib- 
utors. 



DuMont Labs 1953 Sales 

ALLEN B. DuMONT Labs announced last 
week that sales for the 12 weeks ended March 
22 amounted to $24,187,000 as compared with 
$15,960,000 for the same period in 1952. 

Net profit for the 1953 period was $940,000 
as against $114,000 last year. Earnings of 2,- 
361,054 common shares, after preferred divi- 
dends, totaled $0.39 per share for the 12 weeks 
this year as compared with $0.03 on the same 
number of common shares in 1952. 



PROFESSIONAL SERVICES 



Consulting Engineering Firm 
Formed as Eichwald Assoc. 

FORMATION of Eichwald Assoc., a consult- 
ing engineering firm with offices in New York 
and New Haven, was announced last week by 
Bernard Eichwald. 

Mr. Eichwald will 
serve as coordinator 
of the firm. He has 
spent his life in the 
construction busi- 
ness, as draftsman, 
specification writer, 
field superintendent, 
chief engineer, and 
vice president of a 
construction firm. He 
assisted in design and 
installation of elec- 
tronic equipment for 
the UN in New York 
and handled all installation of TV equipment 
on the Empire State Bldg. 

A specialty offered by the engineering firm 
will be an interior design department. Asso- 
ciates include structural, mechanical and sani- 
tary engineers. New York offices are at 237 
E. 39th St. 





TV LENSES 



WORLD'S LARGEST STOCK 



Coated Hi-resolution Lenses for every TV need — 
wide angle, normal, telephoto — l'/i to 20" .... 
Cooke, Zeiss, Ektra, Carl Meyer, B & L, Wollensak, 
Ross, Astro, etc. All accessories, bottle rings, 
counter-balances, fittings. Foe. mounts fit RCA, 
DuMont, GE Image Orth. Special mounts for GPI 
and others. Expert fitting service. LOWEST PRICES. 
15 day FREE TRIAL. Unconditional Guarantee. 



SERVING TV SINCE 1936 . . . 

h. 






TV 1 
fDpFI LENSE BULLETIN ] 
rilfiLl and PRICE LIST £ 


1 ■ ■: OSSSm U 


w 

BURKE & JAMES, Inc. 
317-B So. Wabash Avenue (T) Chicago 4 





MEMO \ 




fa 



Page 74 • April 13, 1953 



Broadcasting • Telecasting 



ROADCASTING 




TELECASTING 


■ 




Fables of the leopard and the hippo— $ 



Reprints of articles 
appearing in this section 
are available 
nominal cost Write to 

Uadwi' Service, Room 87( 
BI4f . Wuhtngton 4, 0. C 




ON PLAYING GOOD BALL 



THE HIPPO: 

"Big swing and long fly ball, I think, 
should set the crowd a-cheering." > 

THE LEOPARD: ' 77 ^^LHi , 'i 
"But it's well-placed hits, long or short, 
V,\ which are never caught ... and so get 

stf '#\''W extra bases." 

y> ' '>A 7^X^=5 WSB-TV Atlanta 

'O/^C^U ^ WBAL-TV Baltimore 

. r^fr"^ (S^^^^^^^^d WFAA-TV Dallas 

U<^ V ' (i^— J^~~S^ ) KPRC-TV Houston 

(!r~~ ' " KECA-TV Los Angeles 

KSTP-TV . . .M'p'I's-St. Paul 

THE MORAL: TV advertisers who (like the wily Spotted Leopard) 

play for runs, not grandstand cheers, find Spot TV effective. WSM-TV Nashville 

Because they win sales pennants. WABC-TV New York 

You can whip up Opening-Day enthusiasm — every day — for WTAR-TV ........ Norfolk 

your product, too, with Spot TV. 

, „ KMTV Omaha 

You can hit away at best markets . . . pull squeeze plays, just when 

needed . . . pitch right to competitors' weaknesses . . . get more WOAI-TV . . . .San Antonio 

customers by picking off opposition way off base. tw r e 

7 ^ M r KGO-TV . . . .San Francisco 

Local sports programs, on these thirteen leading stations, are one 

good way to do the job. Let us tell you about them. KOTV Tulsa 

REPRESENTED BY 

EDWARD PETRY & CO., INC. 

NEW YORK • CHICAGO • LOS ANGELES 
DETROIT • ST. LOUIS • SAN FRANCISCO • DALLAS 





TELEQUIPMENT NEWS 

Published by the General Electric Company, Electronics Park, Syracuse, N. Y. 



NORTHWEST'S NEWEST TV STATION GOES ON AIR 



Station KTNT-TV Starts Operation in 
Tacoma, Wash., on March 1 with 30,000 ERP 



The Northwest's newest tele- 
vision addition is Tacoma, 
Wash., Station KTNT-TV. This 
CBS-DuMont affiliate went on 
the air March 1 and already has 
received reception reports that 
cover approximately 200 miles. 

In fact, a radio-TV supply 
man from as far north as Vic- 
toria, British Columbia, recently 
wrote: "... your picture gives 
us the clearest, sharpest and 
steadiest signal ever to be re- 
ceived in this area." 

Supplied almost completely 
with General Electric TV broad- 
cast equipment, Station 
KTNT-TV is now operating at 
a 30,000 ERP and an applica- 



tion for an effective power boost 
to 120,000 has been accepted 
for filing by the FCC. 

KTNT-TV's General Electric 
equipment includes a camera 
chain, a 5,000-watt transmitter, 
monitor and audio equipment, 
a complete line of projection 
room equipment, a 20-kw am- 
plifier, and an antenna that 
stands 450 feet above the aver- 
age surrounding terrain. 

The new station will reach the 
families whose purchasing power 
accounts for more than half of 
the retail sales in the state of 
Washington. Station KTNT-TV 
is operated by the Tribune Pub- 
lishing Company. 




Max Bice, chief engineer, and Len Higgins, general manager of Station KTNT-TV, 
Tacoma, Wash., inspect their new General Electric switching equipment. 



TEXAS STATION ANTENNA SECURED UNDER TWO HOURS 




/~~~ A major feat of antenna erection 
*L / and installation was recently com- 
pleted at Station KEYL, San An- 
- ; tonio, Texas. Hoistingof theantenna 

\ / started at 9 in the morning and was 

i ready to be secured at 2:30 in the 
:i afternoon. By 4 P.M. — less than 
two hours later — it was checked 
HI and declared completely secured. 
The station was hooked up to the 
\ coaxial the following day and went 
: on the air on the next day. 

The General Electric 6-Bay An- 
tenna had been pre-assembled and 
] tested at the Syracuse Electronics 
Park factory, and this, according to 
I George B. Storer, Jr., vice-president 



and managing director, "materially 
aided us in its final assembly and 
installation." 

The new antenna is secured 550 
ft. in the air on top of what is called 
the tallest "tee pee" in San Antonio, 
Texas. 

Mr. Storer, Jr., also wrote: "We 
are very happy to have it installed 
and operating most satisfactorily. 
It is particularly reassuring to know 
that our G.E. Antenna, together 
with the 35,000-watt amplifier now 
on order, will give us a most con- 
servatively engineered installation, 
capable of meeting all foreseeable 
future needs." 




KEYL's antenna reaches the top and waits 
to be swung into position. 



Clem Castle, Storer Broadcast Company engineer, 
6-Bay Antenna before hoisting to the tower. 



inspects the General Electric 



G.E. completes plans 
for NARTB Convention 



General Electric's display plans 
have been completed for the Na- 
tional Association of Radio and Tel- 
evision Broadcasters Convention, 
starting April 28 
in Los Angeles, 
California. 

Although its 
main display 
plan is being 
kept secret, G.E. 
has announced 
it will show two 
new portable 
camera chains, 
G-E's latest se- 
ries of switching 
units designed for stations of all 
sizes, and a high power 12-kw 
UHF transmitter. 

Also featured will be the new all 
plug-in audio console, and a special 
exhibit of the Klystron tube, reveal- 
ing inner-secrets of this tube that 
has proved so successful in high 
power operations. 

Commercial engineer Ralph 
Yeandle, who is in charge of G-E's 
display, said the Galeria Room of 
the Biltmore Hotel has been re- 
served for this G-E showing. 

GENERAL HI ELECTRIC 







Ralph Yeandle 



Page 76 • April 13, 1953 



Broadcasting • Telecasting 




• Cutting costs of TV film commercials. Page 78. 

• TV goes to an art exhibit. Page 80. 

• Design for an expanding AM-TV station. Page 84. 

• Binaural broadcasting: radio's 3-D. Page 86. 



Educational radio-TV: 

[COLUMBIA U. MAKES PROGRAMS PAY OFF 

THE United States Public Health Service had a problem. New 
drugs were providing new treatments for syphilis which, given in 
time, would cure the disease and eliminate its serious after-effects, 
a boon to patients as well as to taxpayers who support hospitals 
where many uncured cases slowly live out their lives. 

The problem was twofold: To locate infected persons and to get 
them to come into public clinics for treatment. Radio, reaching 
all people at all strata of society, seemed the logical medium to use. 
But how to use it? 

USPHS took its problem to Columbia U., where it was turned 
over to Erik Barnouw, former NBC executive then in charge of the 
university's radio and TV courses. Under his supervision a series 
of transcribed dramas on syphilis was produced and distributed by 
USPHS to state and city health departments throughout the coun- 
try for use in educational and "case-finding" drives. 

The results were phenomenal. Some 500 radio stations in 47 
states dropped previous taboos against VD broadcasts to carry the 
series. Checks made at one VD clinic in a southern state showed 
that 25% of patients had learned of it through radio; authorities 
estimated that nearly 20,000 cases of syphilis were caught and 
cured in that state alone through the broadcast series. 

Revolving Fund Established 

The success of this campaign led USPHS and New Jersey to 
set up a revolving fund at Columbia for use in financing other pub- 
lic health education projects. These were to be sold to users so 
that the operation, while non-profit, would still be self-supporting. 
So, Communication Materials Center was established as a branch 
of Columbia U. Press, adding radio, television, posters, phonograph 
records, leaflets and even comic books to the Press's output of 
scholarly tomes. Dorothy Oshlag, former production manager of 
Time International, was made manager of CMC; Mr. Barnouw be- 
came its editor. 

Last week the Center, which Mr. Barnouw describes as "a non- 
profit, public service Ziv," celebrated its fourth birthday by changing 
its name to Center for Mass Communications (retaining the CMC 
initials) and by moving into new and larger quarters on the Colum- 

Broadcasting • Telecasting 



bia campus. Since its founding CMC has revolved its $50,000 fund 
four times, producing some $200,000 worth of public health edu- 
cational material and even venturing into other fields not covered 
by the fund. 

Over the four-year span, CMC has produced eight series of radio 
transcriptions, two live TV series, a half-dozen feature films and 
about as many film shorts (the shorts also may be used on TV), 
play and TV scripts for local production, song books and record 
albums and millions of copies of leaflets and comic books. 

One of CMC's most successful projects was the radio series, The 
Lonesome Road, dealing with alcoholism. The eight-program, 
quarter-hour series was purchased by ABC for use on its O & O 
stations and more than 50 other broadcasters purchased local rights. 
Alcoholics Anonymous sponsored the series in about a dozen cities 
and a number of other groups and individuals put it on the air 
in other communities. 

How Programs Are Set Up 

CMC's normal operating procedure is for a national public serv- 
ice organization to propose a subject for a campaign, in radio, say, 
underwriting a part of the cost. When completed, the transcribed 
series is offered for sale on an exclusive city or statewide basis to 
radio stations or to local groups who can use the programs in their 
educational and fund-raising drives. Fees start at about $30 for 
broadcast rights for a city of 25,000 or under and run to $500 for 
a state with more than 6 million population. These make up the 
remainder of CMC's out-of-pocket expenses and replenish the re- 
volving fund. 

In the fall of 1951, CMC made its initial venture into TV with 
Horizons, weekly telecast discussions of such topics as The Future 
of the Presidency, The Future of Women, The Future of Man's 
Food Supply, with authorities questioned by university students. 
ABC-TV broadcast the series as a public service Sunday afternoon 
program. 

ABC is also carrying this year's Seminar, second CMC video 
series which takes the TV cameras (and home viewers) into actual 
sessions of an undergraduate seminar in American Civilization. 

While some educational institutions are frantically trying to 
raise million-dollar appropriations to build and operate their own 
TV stations, Columbia U., through CMC, continues to concentrate 
on the production of educational material, making use of estab- 
lished media of mass communications for its public dissemination. 

April 13, 1953 • Page 77 



By Arthur Bellaire 

In charge of TV and radio copy, BBDO 



New actors' union fees make four players too expensive. 

HPS* 



Agfa sim^ 






It's still possible to keep expenses down in making television film 
commercials, even though the recent agreement with the Screen 
Actors Guild hiked players' fees tremendously. Here are some 
tricks learned the hard way by a copy expert for the biggest billing 
agency in radio and TV. 



IN VIEW of the recent Screen Actors Guild, 
strike, and- subsequent agreement,- an article; 
covering short cuts in cost in creating TV) 
film commercials may seem to be either d 
little bit late or a trifle previous. Actually,: 
in spite of everything, there are still ways to 
save money. 

Before reviewing some specifiic methods,] 
let's consider a few of the new SAG terms, i 
Prior to the recent strike you could hire an: 
actor by the day — say for $70 — and in that' 
day you could shoot as many commercials 
as you wished around that person on-camera. 
The $70 that actor received was his final 
payment. And you could run those com- 
mercials as long as you liked. 

Times have changed. What will $70 buy 
now? One class A program use of one 
commercial. Or 13 weeks of use as a spot 
in class C. If this one commercial is used 
an unlimited number of times on a program 
in class A for 13 weeks, the player may re- 
ceive up to $650. 

Repayment Scale 

In other words, the talent also receives 
repayment after the film commercial has 
run a given period. This scale of repay- 
ment may depend on many factors: Whether 
the player is on-camera or off-camera, 
whether the film commercial will be used 
for a program or as a spot, how many times 
the commerical will be run, and with what 
frequency. The repayment rate is lowest 
for class C — one to five cities, higher for 
class B — six to twenty cities, highest for 
class A — more than 20 cities. In other 
words, seven plus seven equals 21. 

The new SAG agreement also limits the 
life of a commercial. Any pre-strike film 
commercials you now have may run forever. 
But new ones may run a year and a half 
from their first use if they show a player on- 
camera; two years if players or singers are 
used off-camera; or two and a half years if 
the commercial includes players or singers 
off-camera with animation. That is, unless 
you secure the consent of the actor involved 
to extend the life of the commercials. 

Let me illustrate a rather extreme case. 
One particular film commercial created and 



Page 78 • April 13, 1953 



Broadcasting • Telecasting 




produced before the strike opened on four 
: women around a bridge table (see picture 
opposite page). As with most females, they 
ivvere chatting about something that had 
li nothing to do with cards — in this case the 
/sponsor's product. After establishing this 
I situation for a few seconds, an announcer 
J came in voice-over for the hard sell. 

For their services, these five people re- 
ceived approximately $70 each, or a total 
of $350. That was all. No repayment. 
And the film could be used anywhere any 
number of times. 

If that commercial were produced exactly 
the same way today under the terms of the 
new SAG agreement, and run in unlimited 
i class A. program use for one year, the total 
| talent bill for the five people would exceed 
$10,000. 

This is obviously reaching to make a point. 
But it does make the point. Of course, this 
commercial would not be produced in the 
[ same manner today. With three of the four 
bridge players, only the hands would be 
shown, dropping these three actresses into 
the class of "extra" who receive from $18.50 
to $25 per day with no repayment required. 
And it's surprising what a good story you 
can tell with a series of closeups. 

Secret of Simplicity 

There's no doubt about it — many com- 
mercials which have had little regard for 
talent expense will now be simplified. But, 
! after all, isn't simplicity one of the secrets 
I of a good TV advertising message? Aren't 
a good number of the better commericals 
! drawing on the live talent of only one 
person? 

While still on the subject of the new SAG 
agreement, advertisers will now pay particu- 
lar heed to the time-buying plan. Let's say 
you're contemplating film spots in 22 cities. 
You may find 20 will do just as well, thereby 
dropping your talent repayment classification 
' from Class A to Class B. 

You'll also want to re-consider the num- 
ber of film spots running in a series. Are 
you now rotating three or four to tell the 
| same sales story? When you come to mak- 
; ing new ones, two might do the trick just as 
well. People really don't tire of seeing your 



commercials repeated as rapidly as your 
next door neighbor may lead you to believe. 

Suppose we now look elsewhere for sav- 
ings in television film commercials. After 
all, money is money regardless of whether 
you save it on talent or on production costs. 

Let's start with animation. When anima- 
tion is called for, how elaborate should it be? 
How much money should it cost? As you 
know, there are hundreds of varieties of an- 
imation, each with its own price tag. The 
complete Disney-type treatment can cost 
you your shirt. That much detail is usually 
unnecessary anyway — and distracting as 
well. Having animated characters talk in 
lip sync is also an expensive luxury — except, 
perhaps, on their key lines. What I'm get- 
ting at is that a full knowledge of animation 
is vital before you can expect to get your 
money's worth out of it. 

Rear Screen Projection 

Another short cut in cost can result from 
the use of rear screen projection. Showing 
motion or slides, R.P., can save thousands 
of dollars on the construction of back- 
grounds. However, as with animation, rear 
screen can be costly and involved if not fully 
understood and properly used. 

The fact is, while R.P. does have its place 
under certain conditions, actual live sets 
are usually the rule in live shooting. How 
many times have you yourself seen money 
wasted on an overly-designed backdrop, one 
which probably won the scene designer a 
prize for his artistry but lost a lot of sales 
for the advertiser? The reason: There were 
just too many aesthetic touches for a viewer 
to look at when he should have been watch- 
ing and listening to the announcer standing 
in front of it. The moral: Keep the back- 
drop simple. The resultant savings become 
then a happy by-product. 

What about stock footage? Lots of money 
can be saved in TV film commercials by 
using stock footage for inserts — factory 
scenes, long shots of crowds, sporting events, 
traffic scenes and the like. Two warnings, 
however: First, stock footage, while plen- 
tiful, can also be elusive. Spending days 
looking for exactly the scene you want may 
turn out to be more expensive than shoot- 



ing the scene yourself. And second, if there 
are people shown in that footage, the people 
have the law on their side. Be sure the com- 
pany supplying this footage also supplies 
legal releases not only for the footage itself 
but covering any human faces it might con- 
tain. 

Stock footage reminds me of a related 
short cut in cost. What about industrial or 
educational films — or two-reelers the adver- 
tiser has made for non-television uses over 
the past years? It's a low cost way to pick 
up a relevant scene for a TV commercial 
now and then. 

And while we're talking about possible 
material right in the advertiser's or agency's 
own office that can save you money, don't 
forget artwork of the name or package that's 
already paid for to be used in an ad or a 
promotion piece. With some modification, 
this might be useful in a TV commercial. 

Have you ever built a film commercial 
almost entirely of still photographs? It can 




Mr. Bellaire is in charge of television 
and radio copy for BBDO, biggest 
billing agency in radio-TV. A graduate 
of the U. of Iowa and former city 
editor of the Iowa City Press Citizen, 
Mr. Bellaire entered radio as a news 
writer for NBC. Later he joined 
United Press to write special programs 
for news commentators. He has been 
with BBDO since 1943. This article 
is a revised version of a speech he 
made to the annual meeting of the 
Assn. of National Advertisers last 
March 20. 



Broadcasting • Telecasting 



April 13, 1953 • Page 79 



be done, and it doesn't have to be dull or 
deadly. If the pictures themselves don't 
move, have the camera move in and out. 
Add a few opticals and a lively voice-over 
and you may end up with a well-paced, 
hard-selling commercial. 

Outdoor shooting can often save you 
money. You don't have to be selling auto- 
mobiles to go outdoors to shoot your scenes. 
Imagination on the part of the writer may 
produce some good outdoor silent shooting, 
a compartively inexpensive operation, to tell 
an outdoor story — the milkman delivering 
the advertised milk, a healthy youngster 
playing a robust game of ball after eating the 
advertised breakfast food. To add to the 
reality without sound shooting, dub in some 
traffic sounds or even some dialogue if the 
lips of the actors are not to evident. 

The re-use of film footage has no end of 
cost-cutting possibilities. First, how about 
taking film footage shot for one commercial 
to use in another commercial? According 
to the SAG agreement, you would have to 
repay the talent in those scenes if this com- 
mercial is now considered a new commer- 
cial. But you would save money on pro- 
duction costs on those scenes you lifted. 
However, if you take one commercial and 
want to re-edit or rearrange the commercial, 
thereby not changing it into what would be 
considered a new commercial, you may do 
so without repayment of talent — providing 
you withdraw the original version. 

Use of Footage 

Here's another point about the use of 
footage in the SAG agreement: When you 
shoot, say, a one-minute film commercial 
under the terms of the agreement, you may 
then edit this commercial to various lengths, 
such as 20 seconds or a 50-second open-end 
spot. On these shorter versions, there is no 
extra payment of talent necessary. 

Suppose you have good commercials on 
the air right now that were shot before the 
Screen Actors Guild strike? You can keep 
right on running them as long as you like 
with no talent repayment. Also, you can 
lift footage from those' commercials and 
incorporate them with newly-shot footage 
into a new commercial. In this event, it seems 
to be the understanding that you pay the 
new talent, but that you do not repay the 
old talent. 

The new SAG agreement poses a lot of 
questions. Getting back to talent, you may 
be asking yourself: As I figure ways to 
simplify my use of talent, are my commer- 
cials going to lose some of their selling value? 
I don't believe they have to. 

Certainly it goes without saying — al- 
though I can't resist saying it — the most 
economical commercial of all is a good com- 
mercial, a commercial that demonstrates, 
a commercial that doesn't try to say too 
much, a commercial that sells goods or serv- 
ices and makes the advertiser a profit. 
There are hundreds of ways to save money 
on a commercial — there are thousands of 
ways to spend too much. The key to the 
problem, if it is a problem, can well be a, 
good creative staff who knows when to 
spend and when to save. Regardless of how 
you juggle the dollars and cents to stay with- 
in the budget, the idea behind it is what 
can make or break the commercial. 



In Milwaukee: 



Beer Advertisers 

Have Champagne Tastes 



AN ART exhibit can be an interesting 
vehicle of entertainment for televiewers. 

This was aptly demonstrated by 
WTMJ-TV Milwaukee, the Journal sta- 
tion, which conducted an art tour during 
the city's recent Home Show. So success- 
ful was the telecast of the educational ex- 
hibit that it helped triple attendance the 
following day. 

A million dollar collection of 19 valu- 
able paintings was transported from the 
Metropolitan Art Museum in New York 
to Milwaukee for the exhibit sponsored 
by the Journal at the Home Show. Then 
WTMJ-TV went into high gear. 

In place of a usual filmed dramatic 
show, Blatz Brewing Co. presented a half- 
hour remote March 10 from the art ex- 
hibit — -but minus any commercials. Sta- 
tion utilized three cameras at each stop 
on the TV tour, with Lloyd Pettit, 
WTMJ-TV announcer, accompanying 
Earl E. Rosenthal, assistant director of 
the Milwaukee Art Institute. 

WTMJ-TV reported much favorable 



comment from viewers who, apparently, 
never thought an art show could be so 
interesting. Following day crowds were 
estimated at three times those of the pre- 
vious day. Many people mentioned they 
had seen the telecast. 

Art wasn't the only thing on display 
either. The Schlitz Brewing Co. featured 
a million-dollar diamond collection on its 
Saturday Night Theatre over WTMJ-TV. 
Under heavy guard, the collection was 
taken from the Home Show to WTMJ- 
TV's Radio City studios for the special 
program. Jack Brand, show m.c, inter- 
viewed William Schwanke, who owns the 
collection of authentic reproductions of 
world's famous diamonds, during half- 
time intermission. 

The art exhibit and diamond display 
were only two of the top features of the 
Milwaukee Home Show to which local 
radio and television stations devoted 
much air time. 




VIEWING one of the 19 paintings first-hand Blatz TV advertising; Earl E. Rosenthal, as- 
are (I to r) Ted Rosenak, Blatz advertising sistant director of the Milwaukee Art In- 
director; Emmett S. Jaques, manager of stitute, and Lloyd Pettit, announcer. 



Page 80 • April 13, 1953 



Broadcasting 



Telecasti 





Brings your message into the home 



Romper Room is a fascinating program for the pre-school 
small fry and their mothers. Every weekday from 9:00 to 10:00 
a.m. thousands of children literally force mothers to "turn on 
Romper Room"! Jean Moseley, Romper Room's attractive hostess, 
and idol of all pre-schoolers, has a wonderful way of working 
your selling message into the program's material — thus insuring 
full sales impact. 




Nationally Represented by 
EDWARD PETRY & CO. 





TELEVISION BALTIMORE • NBC IN MARYLAND) 



Broadcasting • Telecasting 



April 13, 1953 * Page 81 





BROADCASTING • TELECASTING fc „« 



• the biggest editorial staff 



• the mast news and feature coverage 



• the greatest advertising volume 



• the most circulation (all paid) 

where it counts 




A TV STATION TAILORED FOR 




A PRACTICAL building plan for a radio station which intends to enter TV 
modestly but expand its facilities as its business grows has been drawn 
by Kramer, Winner and Kramer, New York architects and broadcast en- 
gineers. The designers call it a "plan for . . . organized development." 

The first and final stages of the combined AM-TV plant are illustrated 
in the exterior views above. On the facing page the interior arrange- 
ments of both stages are shown. In the first stage, it is assumed that TV 
operations will be confined almost exclusively to network, film and remote 
broadcasts. In the final stage, provision is made for fairly extensive local 
live programming, including shows with studio audiences. The plans 
for AM space in the building assume that radio programming will depend 
to an increasingly greater extent on recorded material and to a lesser 
extent on big local shows with big audiences (though such AM pro- 
ductions could be done horn TV studio in final stage). 

Ground level plan for final stage (top drawing) contains all facilities 
for TV production, administration and general business offices, with each 
function separated from others. Traffic flow of people in these departments 
does not cross (note arrows pointing to access for various departments). 

Upper level in final stage (lower right) contains two TV control rooms 
with announcers' booths over large studios which take up both ground 
and upper levels. Note that control of two smaller TV studios is handled 
blind, as experience has proved adeguate for most programs. Far end 
of upper level is devoted to AM facilities. Radio master control over- 
looks one of the large TV studios for simulcasts. First stage in upper 
level, not shown here, is basic core of final state (see bracketed area) 
and is changed relatively slightly from first to final stages. In first stage, 
area that contains both TV studio control rooms, two small offices and 
radio studio in final stage plan at right, consisted of one combination 
AM-TV studio and TV control. Other changes are minor. 

Ground level plan for first stage (lower left) shows principles of traffic 
separation as in final stage. Large property storage room opposite TV 
studio in this stage becomes dressing room in final stage. Administrative 
offices move out of first stage area to special wing in final stage and are 
replaced by other dressing room, studio and rehearsal space, costume 
room. Advantages of this plan are that separation of functions into 
wings and levels permits building to be shut down except for a few 
essential rooms during night hours. But the plan also brings together 
those areas reguiring the most wiring and producing the greatest heat 
load, a concentration that assures minimum cable length and duct work. 

These plans, in greater detail, were presented by Allen Kramer, 
member of the firm, at the Institute of Radio Engineers' annual meeting 
in New York, under sponsorship of the IRE group on broadcast transmis- 
sion systems, of which Lewis Winner, firm member, is chairman. 



Page 84 • April 13, 1953 



Broadcasting • Telecasting 



PERFORMERS 



ground level 

final stage 



PROPERTY 
STORAGE 



MOBILE UNIT- 



STUOIO 

a 

REHEARSAL 



— DRESSING 8 
TECH LOCKERS 



OM | MC« 
0" I WOMCH 




ADMINISTRATIVE 
OFFICES 



y ADMINISTRATIVE 
OFFICES 



-ELEVATOR 
COSTUMES 




-ADMINISTRATIVE WING 



BASIC CORE. 



■ 




J 111! 




» 




r 


• 


***** 'mi 




1 

t— 


> 



ADMINISTRATION 



RADIO STUDIO 



RECORDING STUDIO 
RECORD STORAGE 



FILM PREVIEW 
FILM VAULT 

FILM PROCESSING 
a EDITING 
ELEVATOR 
FILM PROJECTION 




FINAL STAGE 




TECHNICAL 
PUBLIC 



GROUND LEVEl 

FIRST STAGE 



BINAURAL BROADCASTING: 
RADIO'S VERSION OF 3-D 



TWO-DIMENSIONAL musical programs 
combining AM and FM channels haven't 
approached the gold-rush proportions of 
movieland's three-dimensional craze, but 
the binaural broadcasting race may not be 
far off. 

During the past year, several AM-FM 
outlets have effectively pioneered binaural, 
or stereophonic, broadcasts for enchanted 
audiences. Dual-channel broadcasts are 
bringing listeners the "presence" of live 
orchestras in their living rooms— and the 
listeners love it. Binaural broadcasts are 
not only delighting high-fidelity enthusiasts. 
They have captured the fancy of a startled 
audience that senses something new is tak- 
ing hold in radio. 

Classical music, two-dimensionally trans- 
mitted both live and tape-recorded, benefits 
most from dual-channel reproduction. Pop- 
concert and classical-music lovers are most 
appreciative of the realistic depth re-created 
by joint AM and FM broadcasts, but pop- 
ular-music fans are also destined to enjoy 
two-dimensional thrills, as soon as record- 
ings are available in quantities. 

Chicago's Magnecord Inc. has arranged 
for a binaural library, using Mercury Re- 
cording Co. artists. This literature, expected 
to be released at the 1953 NARTB conven- 
tion in Los Angeles, will not be available, 
however, until cleared by the American Fed- 
eration of Musicians. 

AFM President James Caesar Petrillo 
is holding up binaural recordings until his 
executive committee determines whether it 
is necessary to charge a double recording 
fee for dual-channel tapes. 

Cook Recording Co. of New York has 
assembled a library of 12 binaural records, 
played on standard turntables equipped with 
dual-playing arms and dual channels. This 
material already has been purchased and 
broadcast by some radio stations. 

Both popular and classical music have 



been played on binaural experiments con- 
ducted on WJR-AM-FM Detroit, WGN- 
AM-FM Chicago, WGAR-AM-FM Cleve- 
land, WQXR-AM-FM New York, WCAE- 
AM-FM Pittsburgh, and WASH-FM and 
WGMS (FM) Washington. 

Current experiments on AM and FM 
channels have touched off a much more 
vigorous response than exploratory efforts 
in the twenties and thirties. Although the 
growth of FM radio has been arrested by 
television's noisy arrival, set saturation is 
high enough in most metropolitan areas to 
give two-dimensional broadcasting a secure 
bridgehead. 

To effectively receive dual-channel sig- 
nals, listeners must set up both AM and FM 
radio sets about 10 feet apart. Best results 
are achieved by sitting about 10 feet away 
from the speakers, equidistant from the 
two radios. 

Because baseball's Bill Veeck put the 
Cleveland Indians games on FM radio in 
1947, FM set saturation in the Northern 
Ohio area is above average. For this rea- 
son, radio stations WGAR-AM-FM have at- 
tracted listeners with especially penetrating 
and successful binaural programming. 

Promoting Radio 

Primarily for pioneering tape-recorded 
two-dimensional broadcasts in the north- 
ern Ohio area, WGAR was designated 
Cleveland's No. 1 station for promotion of 
radio-as-a-medium for 1952. The station 
has since broadcast a live concert by the 
Baldwin-Wallace band and has scheduled 
future binaural programs, both live and 
taped. Sound in three dimensions has helped 
WGAR establish its new FM station, licensed 
just last spring. 

Two-dimensional reproduction serves the 
worth-while purposes of (1) getting peo- 
ple to talk about the marvelous things that 
radio can do, (2) getting people to buy 



PULLING POWER 



TO SAY that "the best things are free" 
is one way of describing Farmers Break- 
fast Program, which still is going strong 
on WRNO Orangeburg, S. C, after six 
years. On the program, farmers, farm 
women and householders may "buy, sell 
or swap" anything they wish free of 
charge. 

A sample of the WRNO program's 
stature and potency is attested to in the 
following letter received at the station 
from J. D. Way, RFD 2, Orangeburg: 

"I just want to tell you that I sold 



those mules that I advertised on the 
Farmers Breakfast Program. i 

"I made three sales, one to Mack| 
Owens who lives next door to me, one 
to a Mr. Burris at Elloree and one to 
Prof. Lewis at State College. | 

"The funny thing about it is that I 
had just spent money to advertise the 
mules in the paper for three days and 
didn't get a bite. 

"I sold them on WRNO at no cost 
to me after I had failed to move them 
with the paper. Thanks for the service." 




Page 86 



April 13, 1953 



CARL E. GEORGE, general manager of WGAR- 
AM-FM Cleveland, listens to a binaural demon- 
stration. With Mr. George is WGAR's Hal 
Morgan, who has been using binaural broad- 
casts to call attention to his 10:30 p.m. to 
1 :00 a.m. Pop Concert. Several radio sta- 
tions in major markets have experimented with 
dual-channel broadcasts oyer the past year. 

FM radios and (3) giving listeners some- 
thing they aren't yet receiving from televi- 
sion stations. 

Mail response to WGAR-AM-FM's spe- 
cial broadcasts, publicized thoroughly both 
in newspapers and on-the-air announce- 
ments, has been extremely encouraging. 
Typical responses laud WGAR for bring- 
ing listeners right into the hall with the sym- 
phony orchestras. 

Live binaural, or stereophonic, reproduc- 
tion is accomplished by establishing two 
completely independent channels from pick- 
up points to speakers of AM and FM ra- 
dios. Ideal, highly-effective binaural listen- 
ing is achieved only with the use of ear- 
phones. Stereophonic reproductions re- 
ceived by placing AM and FM radios about 
10 feet apart are fully satisfactory, how- 
ever, to reveal the impressive qualities of 
dual broadcasts. 

Characteristic of encouraging letters re- 
ceived by WGAR is the following from a 
Cleveland listener: 

"Your initial broadcast of binaural sound 
was a tremendous success from my view- 
point. I have been at Cleveland's Sever- 
ance Hall to attend concerts many times. 
Being a music lover, I attempt to listen to 
musical programs such as the New York 
Philharmonic broadcasts. Your reproduc- 
tion placed me in the front row at the sym- 
phony hall. The sound seemed to radiate 
in all directions instead of coming from 
a central source as in the case of conven- 
tional broadcasting. I hope it is repeated 
soon with other orchestras as subjects. Bi- 
naural broadcasts should be to radio what 
three-dimensional pictures are to the mov- 
ies." 

WGAR's dual-channel pickup of the 
Baldwin-Wallace band concert was made by 
two RCA 44-B microphones placed 6 feet 
apart 15 feet above the first-row seats. More 
realistic results are to be accomplished by 
suspending microphones over the middle of 
the hall. Getting too close to the musicians 
is like seating listeners in scarce front-row 

Broadcasting • Telecasting 



i 



The baddies never ride white horses 



It's all so easy in the Westerns. The bad guys always 
ride dark horses; the hero or his pal rides white. You 
can tell good from bad way down the canyon. 

Not so easy are the real problems the kids grow 
up to meet. Danger may ride the white horse, and 
even do the singing round the campfire. 

Like the people who try to push America into 
socialism. The things they propose, they say, are 
"to protect the people" or are "benefits only govern- 
ment can provide." 

But you can spot the marks of socialism if 
you listen closely. The clues are these words: 
"the federal government should own and run" 
or "the government should take over" or "gov- 
ernment can do it better and cheaper." 

Those are the sure signs of socialism. History 
proves it in country after country in Europe and Asia. 



In the last 2 or 3 years, millions of Americans have 
recognized the threat right here in the U. S. 

For socialistic ideas have spread alarmingly here. 
And the ways to stop socialism are to recognize it 
— to help your children and friends understand its 
dangers — to help your representatives in govern- 
ment resist its pressures — whether it's riding a dark 
horse or a white one. 

• • • 

One socialistic development in America is 
federal government electric power. It has grown 
to a multi-billion-dollar giant because people did 
not recognize it as socialism until recently. 
That's why this message is brought to you by 
more than a hundred independent ELECTRIC 

Light and Power Companies of America*. 

* Names on request from this magazine 

"MEET CORLISS ARCHER" — ABC— Fridays— 9:30 P.M., Eastern Time 
"YOU ARE THERE" — CBS television — witness history's great events 



Broadcasting • Telecasting 



April 13, 1953 • Page 87 



GETS RESULTS! 



THEY EYE IT— BUY IT; 

it's right up our 




"Your merCHAINdising program was 
right up our alley. It sold more 7-Up 
and helped create a finer relationship 
with our outlets." 




WGAR Does the job! 

Here's a powerful medium in a 
powerful market ... a combination 
that means extra sales through the 
MerCHAINdising Plan. 

MORE PEOPLE (A'A million market) 
MORE JOBS (651,000— new high) 
MORE MONEY ($7 billion income) 

means more potential for you 
to reach through WGAR — 

MORE LISTENERS 
MORE QUICKLY 
MORE EFFECTIVELY 




Represented by The Henry I. Christal Co. 
In Canada by Radio Time Sales, Ltd., Toronto 



seats, where they hear unaccustomed sounds 
such as bows scraping on fiddles. Follow- 
ing are also a few other precautions that 
WGAR-AM-FM has learned to observe 
when setting up binaural programs: 

1. Make broadcasts long enough to jus- 
tify listeners going to the trouble of setting 
up AM and FM radios. 

2. Make certain pickup microphones are 
far enough apart to get full stereophonic 
effect. 

3. Stick to primarily live musical groups 
of more than six pieces for dual-channel 
broadcasts. Smaller groups come over sat- 
isfactorily but the medium is best suited to 
large dance, pop concert, or symphonic 
bands. 

4. Broadcast binaurally early enough in 
the evening to reach all possible AM listen- 
ers with FM sets. 

5. Demonstrate two-dimensional listen- 
ing for newspaper representatives, so they 
may effectively explain it to readers in ad- 
vance of broadcasts. « 

6. Merchandise two-dimensional sound 
by demonstrating it at public shows, by us- 
ing it as service club talk subject, by plenty 
of pre-broadcast on-the-air promotion, and 
by sending out explanatory mailing pieces 
to prospective listeners. 

Tape-recorded music prepared by Magne- 
cord Inc. served as program material for 
WGAR's first binaural program. Hal Mor- 
gan's semi-classical late-evening pop con- 
cert was used to introduce the material — 
selections by a Viennese symphony group 
and a U. S. Navy Band. 

Sound effects recorded in three dimen- 
sions by Hank Schroeder of A-N-B Special- 
ties Co. also were demonstrated. Taped 
sounds of a locomotive switching back and 
forth and a ping pong ball bouncing to and 
fro illustrated the moving quality of stereo- 
phonic broadcasts. 

"That locomotive tore up my living-room 
rug," an enthusiastic listener wrote WGAR. 

To help call attention to radio's 2-Ds, 
WGAR demonstrated binaural sound during 
Cleveland's 10-day sportsmen's show. More 
than 2,000 actually heard 2-D sound for 
the first time on earphones set up at the 
show. 

Magnecord Inc. is producing special bin- 
aural equipment available to play and to 
record two-dimensional tapes. Several other 
sound-equipment firms, such as Ampex Co., 
are in production on binaural players and 
recorders. 

Every community also has at least one 
small musical group available for live, dual- 
channel broadcasts. It may not be long 
before people are gathering in 'listening 
parties" to hear radio sound off in two 
dimensions. 



Mutual's 'Western Week' 

MBS' 560 stations and a selected group 
of the network's sponsors will participate 
in MBS's annual "Western Week" cele- 
bration, scheduled May 10-16. Designed 
to spotlight Mutual's western programs, 
this promotional event will include a na- 
tional contest to select a "Girl of the 
Golden West," special programming and 
numerous tie-ins with motion picture 
companies, book and publishing firms 
and "soft line" merchandise groups. 



WWVA's Flower Shower 

WWVA Wheeling, W. Va., was literally 
showered with flowers last week. The 
station reported that the Burkhart Nurs- 
ery, Barnesville, Ohio, was so pleased 
with a series of spot announcements over 
WWVA promoting the sale of shrubs 
and landscaping plants that it decided 
to show its appreciation. The owner in- 
structed the company's driver to make 
the 50-mile trip from Barnesville to 
Wheeling to deliver a big pot of tulips to 
WWVA "in appreciation of a job well 
done." 



Modified Recorder 
Makes Two-Hour Tape 

TWO HOURS of uninterrupted tape re- 
cording on a Magnecord can be made if 
you use the modification devised by 
Wally Warren, chief engineer of WANE 
Fort Wayne, Ind. 

The setup uses 4,800-foot reels of mag- 
netic tape with a modification of the 
2,400-foot reel adapter available for the 
Magnecord. Instead of mounting the ex- 
tension "ears" on the tape puller, as 
normally specified, Mr. Warren mounts 
them on the amplifier. All it takes are 
four spacer sleeves about one inch long, 
four No. 20, l A- by 2-inch bolts, and 
two 36-inch neoprene drive belts. 

The standard tape runs in perfect 
alignment with no speed change and no 
difficulty in pulling the 4,800-foot lengths, 
says Mr. Warren. 

This method permitted WANE to re- 
cord a two-hour broadcast of the North- 
South football game while at the same 
time airing a two-hour New York Phil- 
harmonic broadcast. Mr. Warren did this 
by mounting two tape puller-amplifier 
units side by side and using the 4,800- 
foot reel adapters as feed reels, then 
letting the tape spill into wastepaper 
baskets to be .wound on take-up reels 
later. 




THIS DEVICE allows engineer Wally 
Warren of WANE Fort Wayne to make 
two-hour, uninterrupted tape recordings. 
The modification accommodates 4,800 
feet of standard magnetic tape; it re- 
quires only a few extra parts. 



Page 88 • April 13, 1953 



Broadcasting • Telecasting 



PEOPLE 




Agencies 

Dan Seymour, Young & Rubicam, N. Y., ap- 
pointed a vice president in charge of program- 
ming in radio-TV department. 

Van Lear Woodward Jr. elected president of 
William von Zehle & Co., N. Y. William von 
Zehle appointed chairman of the board. 

Courtney A. Crandall, copy chief, Harold Ca- 
bot & Co., Boston, elected vice president. 

William C. Ceoghegan, vice president, Comp- 
ton Adv. Inc., to Sherman & Marquette Inc., 

N. Y., in same ca- 
pacity. 

Al Goldman, ac- 
count executive, 
Whitman & Shoop, 
Pittsburgh, elected 
vice president. Firm 
name changes to 
Goldman & Shoop 
Adv. Mary Lou 
T a r d i o appointed 
director of radio- 
TV; Ruth Hirsch- 
field appointed ac- 
Mr. Geoghegan :ount executive; Ann 

Kralik and Sue Davis 
named head accountant and assistant in TV 
production department, respectively. 

Reginald L. Dellow, formerly director of re- 
search for D. P. Brother & Co., Detroit, to 
The Allman Co., same city, as director of me- 
dia and market research. 

Melvin Van Lorn, Richard G. Montgomery & 
Assoc., Portland, Ore., to West-Marquis Inc., 
that city, as account executive. 

Maitland Jones, creative head, Hutchins Agency, 
N. Y., to Sullivan, Stauffer, Colwell & Bayles, 

N. Y., as vice presi- 
dent and copy exec- 
utive. 

Molly G. Armstrong, 

chief of professional 
copy division of Lee 
R a m s d e 1 1 & Co., 
Phila., to Gray & 
Rogers, same city, as 
account executive. 



Kathryn Hardig, TV 

director, Ralph H. 
lones Agency, Cin- 
cinnati, appointed 
Mr. Jones radio-TV director. 

Ann Smith, radio-TV 
timebuyer, named assistant radio-TV director. 

Rita Kennedy and Eula Reggin, traffic depart- 
ment, promoted to radio-TV timebuyers. 
Jeanne Friar named film buyer. 

C. Watts Wacker to D. P. Brother & Co., De- 
troit, as assistant to Carl Georgi Jr., vice pres- 
ident and director of media. 

Roy Lang, Foote, Cone & Belding, to W. E. 
Broadcasting • Telecasting 




top station 



According to the Dr. Forest L. Whan Survey of the 
Boston Trade and Distribution Area, New England TV 
families tune most to WBZ-TV. Here are the exact figures: 



Station 
'Listened to Most" 
WBZ-TV 
Station B 
Station C 



Daytime 

54.8% 
32.5% 
8.7% 



Nighttime 
52.4% 
37.3% 
7.1% 



in an area that's tops 
in TV interest ! 

New England women really have eyes for television. So 
do their men and children! You can be sure of results 
when you use WBZ-TV to build your sales in a territory 
that devotes such a sizable slice of every day before the 
picture tube. Here's how Dr. Whan measures length- 
of-listenership: 

NUMBER OF HOURS AVERAGE PERSON SPENDS 
WATCHING TV— DAILY 
(in homes equipped with television) 



Weekday 
Saturday 
Sunday 



Weekday 
Saturday 
Sunday 



Average Woman 
Over 18 
3.71 hours 
4.14 hours 
5.20 hours 

Average Teen-ager 
12-18 
2.64 hours 
4.28 hours 
3.97 hours 



Average Man 

Over 18 
2.62 hours 
3.43 hours 
4.61 hours 

Average Child 

4-11 
2.45 hours 
4.66 hours 
4.14 hours 



With the Whan report at your elbow, you can plan your 
New England advertising more effectively than ever be- 
fore. Its 70 fact-filled pages tell you the station and the 
hour that are best for your purposes. If you don't have a 
copy, get in touch with WBZ-TV or NBC Spot Sales. 



WBZ-TV 



BOSTON 

channel 4 




WESTINGHOUSE RADIO STATIONS Inc 

WBZ • WBZA • KYW • KDKA • WOWO • KEX • WBZ-TV 

National Representatives, Free & Peters, except for WBZ-TV; 
for WBZ-TV, NBC Spot Sales 



April 13, 1953 



Page 89 



. . . always has 
been the 
best cost per 
thousand 
medium. 



Today KSTP 
Radio is a 
better buy 
than ever 
before. 



REPRESENTED 
BY 

EDWARD PETRY, 
and COMPANY 



PEOPLE 

Long Co., Chicago, on radio-TV staff, as as- 
sistant to Edward C. Fritz Jr., radio-TV direc- 
tor. 

Virginia Murphy, columnist, Rapid City (S. D.) 
Daily Journal, to Kelso Norman Adv., S. F., as 
publicity director. 

Gordon L. Barnard Jr., sales representative, 
Park Cigaret Service Inc., S. F., to Wank & 
Wank, that city, as copywriter. 

Leo E. Kirby, account executive with Ted Bates 
Agency to Biow Co., N. Y., as account super- 
visor on National Distillers. John Schneider, 
Kenyon & Eckhardt, to Biow as supervisor on 
Dunhill King Size cigarette account. 

George Avis and Sara L. Polack named general 
partners in Azrael Adv., Baltimore. 

Albert R. Bochrock to contact department of 
Gray & Rogers, Phila. 

Donald E. Tomkins, formerly president of 
Tomkins & Weil Productions, N. Y., to Grant 
Adv., Chicago, as 
director of radio-TV. 

Charles Swartz, for- 
merly with Andrew 
S. Student Organiza- 
tion, publisher, to 
Rich Adv., Phila., 
which has relocated 
at 317 S. 18th St. 

William L. Conner 

Jr. to Comstock & 

Co., Buffalo. 

Mr. Tomkins 

Harry B. Cohen Adv., N. Y., elected to mem- 
bership in American Assn. of Advertising 
Agencies. 

Robert Wulfhorst, timebuyer, Biow Co., N. Y., 
and William Kammerer, space buyer, Ruth- 
rauff & Ryan, N. Y., to Kenyon & Eckhardt, 
N. Y., in similar positions. 

Paul Parker Jr., N. Y., to Doherty, Clifford, 
Steers & Shenfield, N. Y., as art director. 

Mary Montz and Barbara Hotchkiss to copy 
staff, Paris & Peart Adv., N. Y. John Grubel 

to agency as associate art director. 

Richard C. Andrews appointed art and pro- 
duction director, W. Wallace Orr Inc., Phila. 



Stations 

Marty Hogan, commercial manager at WCFL 
Chicago, elected a vice president of station. 

William T. Palmer, sales staff, WFML Wash- 
ington, Ind., appointed commercial manager. 

Robert Kochenthal, Katz Agency representa- 
tion firm, rejoins sales staff of WPIX (TV) New 
York. 




N. C, as head of local sales. 

Marty McGeehan, formerly salesman at WCFL 
Chicago, to WJID same city, on sales staff. 

A. W. Talbot re-elected president of Cascade 
Bcstg. Co., Yakima, Wash., owner-operator of 
KIMA-AM-TV. Also retained in office and 
on board of directors were R. Lee Black, vice 
president and general manager, Frank Mitchell, 
treasurer, James D. Rolfe, secretary, and 
Thomas C. Bostic, vice-president in charge of 
KIMA-TV. Other board members are R. W. 
Trenerry and Ralph Sundquist, local business- 
men. 

Robert R. Blair appointed commercial manager, 
WDXE Lawrenceburg, Tenn. 

Thomas F. Daisley, sales representative, WIS 
Columbia, S. C, ap- 
pointed sales man- 
ager of WIS-TV. 



William C. Lacey, 

film manager of 
WABD (TV) New 
York, named man- 
ager of WCBS-TV 
New York's film de- 
partment, succeeding 
David Savage who 
joined NBC-TV as 
manager of film pro- 
curement. 




Mr. Daisley 



Joseph F. St. Georges of St. Georges & Keyes, 
N. Y., appointed promotion manager of WOR- 
TV New York. 

Joe C. McDowell and Hanson Dustin added 
to sales staff, WFMY-TV Greensboro, N. C. 

Joe Coffin, account executive, KLAC-TV Los 
Angeles, to KTLA (TV) same city, as director 
of sales development. Albert Band to latter 
station as TV director. Bob Mohr, station's 
talent director, promoted to sales manager, re- 
placing Harry Maynard, now director of adver- 
tising, sales promotion, and client relations. 
Bob Forbes named director of commercial 
continuity. 

Hal Thompson, program director, KFJZ Ft. 
Worth, transfers to station's sales staff, replaced 
by Hazel Riley. Jack Colby to station's an- 
nouncing and program departments. 

Sarkes Tarzian, founder-owner, WTTS and 
WTTV (TV) Bloomington, Ind., elected pres- 
ident of Bloomington Chamber of Commerce. 

Howard L. ChernofT, general manager, KFMB- 
AM-TV, elected president of American Cancer 
Society of San Diego County for 1953. 

Kenneth R. Croes, part owner and program 
manager, KERO Bakersfield, Calif., elected to 
City Council. 



Page 90 • April 13, 1953 



Earl J. Stanley to sales staff, WBT Charlotte, Al Spokes, manager of WJOY Burlington, Vt, 

Broadcasting • Telecasting 



In one man's 



lifetime 




When Dad was a boy, it was the stereoscope 
that made a hit in most parlors. But how the 
picture has changed since then ! 

Existing intercity television channels make 
it possible for live network programs to reach 
over 92 million people. The Bell System's 
nationwide network of television channels 
now totals more than 32,000 miles and 
interconnects over 120 television stations 
in 75 cities. Eight thousand miles of channels 
were added to the network in 1952 to meet 



the growing needs of the television industry. 

Any way you measure it, providing inter- 
city channels for the expanding television in- 
dustry is a big job. Building the radio-relay 
and coaxial cable routes for television takes 
lots of time, special equipment and skill . . . 
and money. 

Yet the cost of the service is low. Bell Sys- 
tem charges, for the use of its intercity tele- 
vision facilities, average about ten cents a 
mile for a half hour of program time. 



BELL TELEPHONE SYSTEM IM 




PROVIDING TRANSMISSION CHANNELS FOR INTERCITY RADIO AND TELEVISION TODAY AND TOMORROW 



iROADCASTING • TELECASTING 



April 13, 1953 • Page 91 



I 
I 
I 
I 



There are over 

20,000 

FARM FAMILIES 

within a 50 mile 
radius of the 
QUAD-CITIES 
• 

YOU CAN REACH THEM 
EFFECTIVELY WITH 
WHBF RADIO 

Les Johnson — V.P. and Gen. Mgr. 




I 

I 
i 
I 

Ij 
I 

I 
I 
I 



BO«° 



WHBF;? 

TELC0 BUILDING, ROCK ISLAND, ILLINOIS 

Represented by Avery-Knodel, Inc. 




light 

the 
way. . . 



. . . to extraordinary lighting effects 
. . . at extraordinary savings! Rent 
whatever you need in specialized display, 
theatrical, studio and motion picture 
equipment from Jack Frost! For finer 
lighting . . . at fewer dollars . . . 
for complete lighting service that 
includes installation and removal 
wherever you are . . . 
you're headed the right way . . . 




For Full Information On Rental Equipment Write: 

JACK A. FROST, DEPT. B, 234 PIQUETTE AVE. 
Detroit 2, Michigan • TRinity 3-8030 



_ PEOPLE — — 

elected president of Vermont State Junior 
Chamber of Commerce. 

Red Hopps, assistant manager, CFRN Edmon- 
ton, named a director of newly formed Adver- 
tising & Sales Executives Club of Edmonton. 

Johnny Sever appointed program director, 
WLWA (TV) Atlanta. 

Andy Murphy, public relations director for 
Thor Corp., Chicago, to WBBM-AM-TV that 
city in public relations department as assistant 
to Chuck Wiley. 

Al Vare named sports director, WIRE Chicago, 
succeeding Tom Carnegie, who has resigned. 

Nick Basso appointed chief of news operations, 
WSAZ-AM-TV Huntington, W. Va. 

Steve Powell, KCRD Enid, Okla., to announcing 
staff, KOTV (TV) Tulsa, Okla. 

Joel Chandler, disc jockey with WFDF Flint, 
to WJOY Burlington, Vt., in same capacity. 

Lou Fabian, announcer, WARC Rochester, N. 
Y., to announcing staff, WSYR Syracuse, N. Y. 

James M. Trayhern, assistant TV producer, 
WHAM-TV Rochester, N. Y., promoted to ex- 
ecutive producer replacing John L. Crosby Jr., 
now executive producer, WFTL-TV Ft. Lauder- 
dale, Fla. 

Ed Boyd, farm director, KFJI Klamath Falls, 
Ore., adds duties as chief engineer. Wayne 
Loerke appointed co-farm director. 

Maurine Nelson, formerly with script depart- 
ment, CBS Radio, Los Angeles, to KBTV (TV) 
Denver, as traffic manager, replacing Beryl 
Swain, who has resigned. 

Reta Cuthbertson, announcer at CFRB To- 
ronto, to women's division of Royal Canadian 
Air Force. Joan Bailey, formerly of Spence 
Caldwell Ltd., Toronto, to announcing staff 
of CFRB. 

Robert R. Brown returns to WJLS Beckley, 
W. Va., as production manager, after service 
with U. S. Air Force. 

Bob Mackey, WAYL Waycross, Ga., to WARN 
Ft. Pierce, Fla., as sports director. 

Anthony S. Mammarella, WFIL-TV Philadel- 
phia production department, appointed writer- 
packager for station. 

Joan Kolberg named assistant promotion man- 
ager, WNAX Yankton, S. D. 

Dan Gingold, floor manager and production 
assistant, KNXT (TV) Hollywood, promoted 
to staff director. 

Shirley Yankoo, librarian at CKEY Toronto, 
to production staff of CKLB Oshawa. 

J. D. Hodgson to KCOW Alliance, Neb., as 
announcer-operator. 

Joe Sullivan, director, WBAL-TV Baltimore, 
father of twins, Patricia Hunt and Suzan Wynn, 
March 31. 

Mac Childs, staff photographer, WSYR Syra- 
cuse, N. Y., and Antoinette Perry have an- 
nounced their engagement. 

Vance Harrison, salesman, WSYR Syracuse, 
father of boy, Vance, April 6. 



E. D. Rivers Jr., owner of WEAS Decatur, 
WJIV Savannah, WGOV Valdosta, all Ga. and 
KWEM W. Memphis, Ark., father of boy, E. D. 
Rivers III. 

Alan Fletcher, WNHC-TV New Haven staff 
announcer, father of boy, Alan Jr. 

Joe Ayares, news staff, WTTM Trenton, N. J,| 
father of girl, Linda Jean, April 1. 

Networks 

Bernard H. Pelzer Jr., manager of New York 
office of Edward Lamb Enterprises, radio-TV 
station representative, to ABC radio's sales 
department as account executive. 

John G. Grant of CBS Radio's legal depart- 
ment, named station relations representative for 
CBS Radio. 

Red Barber, CBS counselor on sports, presented 
with U. of Florida's Centennial Award for 
meritorious service to university and state of 
Florida. 

Ernest Glucksman, producer-director, NBC-TV 
Colgate Comedy Hour, and Judy Martin, ac- 
tress, were married in Los Angeles April 12. 

Manufacturing 

Gordon R. Rahmes appointed district sales 
manager for General Electric Co. replacement 
tubes in northern New Jersey and southern 
New York, excluding New York City and 
Long Island. 

Karl H. Carstens appointed manager of dealer 
cooperative advertising, Magnavox Co., Ft.' 
Wayne, Ind. 

David J. Hopkins, director of sales and adver- 
tising of Emerson Radio & Phonograph Corp., 
N. Y., appointed chairman of radio-TV manu- 
facturers and distributors division of 1953 April 
Cancer Crusade. 



Services 

Robert F. O'Brien, vice president, Ingalls- 
Miniter Co., Boston, forms Robert F. O'Brien 
& Co., national advertising and sales con- 
sultant firm at 420 Boylston St., Boston, Mass. 



Program Services 

Robert M. Garretson, organist on KECA-TV 
Los Angeles Ladies Matinee, adds duties as 
music director of Jack Rourke Productions, 
Hollywood. 

Helen Winston, motion picture actress, and 
Bonnie Claire, Hollywood publicist, to Hall- 
mark Productions Inc., that city (program 
packagers), as district sales representatives, 
headquartered in L. A. and Chicago, respec- 
tively. 

Don Appell to George F. Foley Inc., N. Y., 
radio-TV production and distribution firm, as 
associate producer and director of Freedom 
Rings, bi-weekly series sponsored by Westing- 
house Electric Corp. over CBS-TV. 

John Langlois, sales manager of Lang-Worth 
Feature Programs, N. Y., radio-TV program 
production firm, father of boy, James Kennedy, 
March 22. 



Page 92 • April 13, 1953 



Broadcasting • Telecasting 




ANACONDA'S 
BETTER 
BRASS 




One type of doorknob made 

of Formbrite, Anaconda's 
new drawing brass that 

helps polish itself. 



Formbrite*, a superior drawing brass, recently intro- 
duced by Anaconda's subsidiary, The American Brass 
Company, supplies the answer to a pressing problem, in 
the metalworking industry. In the fabrication of count- 
less stamped or drawn products, very often the most 
expensive operation is the finishing, which sometimes 
costs more than the metal itself. 

To help its customers overcome this problem, The 
American Brass Company developed Formbrite, a metal 
with an exceptionally fine grain structure which pro- 
vides a surface far superior to ordinary drawing brass. 
This superfine grain frequently permits savings up to 
50% or more in finishing costs. In some cases only a 
simple "color buffing" is all that is needed. Formbrite, 
sold at no increase in price, is now well past the experi- 
mental stage. Millions of pounds have been made, 



sold and successfully fabricated by a wide range of 
manufacturers. 

Formbrite is a result of Anaconda's constant work 
in metallurgical research and product development. 
Reflecting the same progressive spirit is Anaconda's 
company-wide program of improvement, modernization 
and expansion of existing facilities at its mines, mills 
and fabricating plants. This includes new mining proj- 
ects in the United States and an immense new sulphide 
plant already producing additional copper in Chile . . . 
an aluminum reduction plant to be built in Montana 
... as well as extensive modernization in the mills of 
The American Brass Company. Through this program 
Anaconda is contributing significantly to the vital job 
of providing more metals and better metal products. 



*Reg. U. S. Pot. Off. 



For a copy of the new and 
interesting Publication B-39 
on Formbrite Sheet, Strip and 
Wire write to The American 
Brass Company, General Offices, 
Waterbury 20, Conn. 



AnacondA 

COPPER MINING COMPANY 



The American Brass Company 
Anaconda Wire & Cable Company 
Andes Copper Mining Company 
Chile Copper Company 
Greene Cananea Copper Company 
Anaconda Aluminum Company 
Anaconda Sales Company 
International Smelting and 
Refining Company 



Broadcasting 



Telecasting 



April 13, 1953 • Page 93 



PROGRAMS & PROMOTIONS S 



'ARIZONA TOWN HALL' 

DEBATES on timely subjects featuring leading 
public figures have been worked into a program 
series by KOY Phoenix. Arizona Town Hall 
is produced by Jack R. Williams, KOY pro- 
gram director and part-owner of the Arizona 
Network over which the program is aired. 
Series resulted from Mr. Williams' opinion that 
"when the nation's big-name personalities are 
too busy to come to our air, we'll bring the 
time and our microphones to them whenever 
they happen to be in the Southwest." 



'MAKING OF A SLUM' 

A DAILY series reporting on social conditions 
in New York's Cathedral Heights section is 
being aired on WCBS New York's This Is New 
York program Monday through Saturday, at 
9-9:30 a.m. EST will continue for four weeks. 
Titled The Making of a Slum, the 24-part 
series will utilize the tape-recorded words of 
teen-agers, dope pushers, victims of muggings 
and more serious crimes, police, landlords, 
members of minority groups and community 
leaders. Each episode will occupy about six 



THE LATEST 

WCKY 



minutes of the half-hour show. Material for 
the program was gathered by Bill Leonard, who 
serves as narrator, and by reporter-writers 
Martin Weldon and Fred Freed. 



FAR-REACHING PENNY 

HOW much advertising can you buy for a 
penny? That query is being apswered in a 
promotion piece being used by KDKA Pitts- 
burgh which claims that that amount of money 
will purchase 12 homes "plus a considerable 
bonus of automobile and out-of-home au- 
dience" on one of KDKA's programs. A cop- 
per penny is glued to the piece to further drive 
home the station's point. 



KSEL REPEATS SUCCESS STORY 

PROMOTION folder built around a report 
appearing in the May 5, 1952, issue of B»T is 
being used by KSEL Lubbock, Tex. Figures 
point out that radio easily outpulled newspaper 
advertising in drawing traffic to three Sears, 
Roebuck & Co. stores in St. Louis. Mailing 
piece was sent out to 200 KSEL local adver- 
tisers and prospective users of radio advertising. 



WNAX BOOK IS HIT 

FOR the fourth consecutive year, listeners of 
Your Neighbor Lady on WNAX Yankton, 
S. D., have over-subscribed to printing order of 
Your Neighbor Lady Books. Book is a cam- 
pilation of the year's best pictures of hostess 
Wynn Speece's family, homemaking hints and 
favorite recipes. Station reports that the order 
given the printer was for 35,000 books. 



WIP's FISH CONTEST 

FOR the next 26 weeks, WIP Philadelphia will 
air a jingle contest on Mac McGuire's Start 
the Day Right show, program of music and 
news. Listeners are being told to make up a 
line for a jingle about Nordic Quick Frozen 
Fish with the first line starting "Nordic fish is 
simply great . . ." There will be one winner 
each day who will receive $5 and five pounds of 
the Nordic product. 



CHAIN LIGHTNING ANNIVERSARY 

WILLIAM DALLMANN, merchandising man- 
ager, WTAM Cleveland, has reported that the 
5,000th product display for a station sponsor 
will go in Chain Lightning stores next week. 
This coincides with the first anniversary cele- 
bration of the station's Chain Lightning pro- 



WCCO Follows Murders 

CRIME-BY-CRIME account of the four- 
state series of murders by Fred Mc- 
Manus, AWOL-Marine and son of a 
New York brewery executive, was given 
Northwest listeners by WCCO Minneap- 
olis, the outlet reports. 

The last McManus murder was at 
Spring Valley, Minn., and on that day 
WCCO radio news taped a special tele- 
phone account with the police chief there. 
Stew MacPherson used it on his 8:30 a.m. 
news show March 30. The next night 
WCCO taped another telephone account 
with police officials, this time of the 
killer's capture in Dubuque, Iowa. An 
hour later the station aired a quarter 
hour summary of the crime stories with 
an assist from the news chief of KDTH 
Dubuque. 

The next morning WCCO was on the 
air with McManus' confession. 

The cooperative news venture was car- 
ried further when WCCO sent its taped 
reports to WHAM Rochester, where the 
series of slayings began. 



gram which WTAM claims leads all other 
Cleveland radio and TV stations in merchandis- 
ing service to advertisers. 



WPTF BROCHURE 

FOUR-PAGE, two color brochure explaining 
the station's merchandising services has been 
distributed by WPTF Raleigh, N. C, to nearly 
2,000 ad agencies and radio advertisers. Book- 
let points out that any advertiser contracting 
for $100 a week or more for a period of 13 
weeks is entitled to the, free merchandising 
service which includes personal calls for the 
client on more than 80 grocery and drug stores 
in the Raleigh-Durham area. 



MYSTERY VOICE CONTEST 

WZOB Ft. Payne, Ala., is running a "Mr. Elec- 
tric" contest patterned after Ralph Edwards' 
"Miss Hush" contest of a few years ago. A local 
man is the mysterious "Mr. Electric." Each day 
on Hillbilly Hits, morning program, a record of 
his voice is played giving clues to his identity. 
Correct answer bearing the earliest postmark 
will win electrical items donated by local mer- 
chants and valued at more than $200. 



NOON NEWS BULLETINS 

PRINTED noon news bulletins are being put 
out in 15 restaurants in and around Ft. Pierce, 
Fla., by WARN in that city. Station reports 
that response from tourists and residents has 
been favorable. Copy prominently features 
the outlet's call letters, its number on the radio 
dial, current headlines and a weather report. 



NEWSPAPER HERALDS WKNX-TV 

FULL-PAGE, three color ad in the Saginaw 
News a fortnight ago announced that "The 

Broadcasting • Telecasting 




Page 94 • April 13, 1953 



Malenkov Doesn't Answer 

AN ATTEMPT to talk via trans-Atlantic 
telephone with Soviet Premier Georgi 
Malenkov fell short, but interestingly so, 
when WPAC Patchogue, N. Y., staffers 
and an interpreter were connected with 
and interviewed a caretaker in the Mos- 
cow offices of Pravda. 

Announcer Richard Hodkin and Pro- 
gram Director Stan Allan of WPAC 
planned to broadcast the premier's re- 
marks over Mr. Hodkin's morning rec- 
ord show. They placed their call to the 
Kremlin, were diverted to Radio Mos- 
cow and then to the Pravda caretaker. 
It was late Saturday in Moscow; the 
caretaker was cleaning up. 

Messrs. Hodkin and Allan talked with 
the man about weather in Moscow — it 
was cold and clear — and asked about 
Soviet leaders. On that subject the care- 
taker was cautious, but did express sur- 
prise that the Americans hadn't been able 
to get through to Malenkov. He suggest- 
ed they try again after making arrange- 
ments by cable beforehand. 

The WPAC team plans another try. 
It cost 45 U. S. dollars for the first. 



Real Thing Is Almost Here!" The "real thing" 
referred to WKNX-TV Saginaw which is sched- 
uled to begin commercial operation shortly. 
Station will be the city's first TV outlet. Several 
feature articles appeared in the same issue of 
Saginaw News telling the WKNX story. 



WFML's BASKETBALL SCHEDULE 

BASKETBALL season was concluded March 
21 at WFML Washington, Ind., with the broad- 
cast of the Indiana and Illinois State Basketball 
Tournament. During the past season, station 
relates that it topped its own previous record by 
airing over 100 high school and college basket- 
ball contests. 



WOR-TV's 'KNOT-HOLE GANG' 

BLOCK of wood measuring 6V2" x IV2" with a 
"knot-hole" in the center was sent to trade news 
editors and publicity organizations last week 
by WOR-TV New York as a reminder that 
Happy Felton's Knot-Hole Gang under spon- 
sorship of the Bank of the Manhattan Co., was 
to return to the station last Saturday. Program 
is seen before each home game of the Brooklyn 
Dodgers [B»T, April 6]. 



VALUE OF TRAVEL ADVERTISING 

VALUE of travel and resort advertising on 
WQXR New York is the theme of a new pro- 
motion piece for the station. Copy points out 
that last year its listeners spent over $101 mil- 
lion on vacations and that their traveling is 
"far more extensive" than that of people who 
don't listen to this "Good Music" station. 



TV LIVING CHANGES 

THREE-WAY promotion based on 'Television 
Living's New Point of View" was recently car- 
ried out for a week by KTTV (TV) Holly- 
wood, Hoffman Radio Corp., L. A., TV set 
manufacturers, and Barker Bros, furniture 
store. The station daily televised different dis- 



Salt Grass Trail 

PAT FLAHERTY, KPRC-AM-TV Hous- 
ton news director, and 200 Texans have 
completed a 70-mile chuck wagon ride 
along the Salt Grass Trail. Mr. Flaherty, 
mule skinner on the wagon for the second 
year, nailed down a foam rubber seat to 
ease the hard ride to the Houston Fat 
Stock and Rodeo Show from a "nearby" 
ranch. 

Highlights of the trip were reported to 
station listeners and viewers. Mr. Fla- 
herty's main task was to return with the 
flag of Gov. Alan Shivers, used tradition- 
ally in the show opening. Supervising the 
camp-out were Jack Harris, vice presi- 
dent and general manager of the stations; 
Charlie Giezendanner of the Gregory- 
Diezendanner agency, and Ralph Johns- 
ton, president of the show. They rode in 
an air-conditioned Cadillac. 



plays in the store depicting a new concept of 
everyday living. Hoffman, in addition to fea- 
turing new sets throughout the store, had 
technical exhibits and demonstrations. 



DRUG STORE PROMOTION 

OWL Drug Co., L. A., is winding up a three- 
weeks' seven-state advertising promotion "Out 
of This World Sale," in conjunction with ABC- 
TV Space Patrol. Firm's stores featured special 
sundaes, personal appearances by program's 
stars, spot announcements and posters. Agency 
is Milton Weinberg Adv. Co., L. A. 



Demand Outdoes Supply 

WBAL-TV Baltimore's The Romper 
Room, a 9-10 a.m. show aimed to the 
youngsters, now under sponsorship of 
Read Drugstores, mentioned to its viewers 
that it could get a toothbrush set just by 
sending in a card. Five days and 3,600 
cards later Jean Moseley, who runs the 
show, was begging her audience to stop — 
the local supply of toothbrush sets was 
exhausted. 

The Read chain took over Romper 
Room on a five-times-weekly, 39-week 
basis beginning April 6. 



WHbl 



ml 



More people listen to WHLI day- 
time in the Major Long Island 
Market than to any network sta- 
tion ... or more than all other 
independent stations combined.* 




AY OUT IN FRONT 





LATEST SHARE OF AUDIENCE 







After- 


Entire 




Morning 


noon 


Survey 


WHLI 


29.1 


28.2 


28.8 


Network "A" 


23.2 


21.4 


22.0 


Network "B" 


14.6 


20.0 


17.7 


Network "C" 


13.0 


11.6 


12.2 


Network "D" 


10.8 


7.5 


8.9 


All others 


9.3 


11.3 


10.4 



One station, WHLI, dominates 
the major Long Island Market 



* Data: Conlan Study of Listening 
Habits Monday Thru Sunday 8 
AM-5:30 PM Feb. 1953 .. . 
Hempstead, L. I., N. Y. 




AM 1100 

FM 98.3 



HEMPSTEAD 
LONG ISLAND, N. Y. 

PAUl GODOFSKY, President 

REPRESENTED BY RAMBEAU 



worn of 



Broadcasting • Telecasting 



April 13, 1953 • Page 95 



OHIO RADIO-TV MEET 
CONVENES THIS WEEK 

FCC Chmn. Walker, NBC com- 
mentator Henry Cassidy and 
150 other experts will address 
the 23d annual Ohio State In- 
stitute for Education by Radio- 
TV; more than 1,000 persons 
are expected to attend. 
THE 23 d annual Ohio State Institute for Edu- 
cation by Radio-Television, which describes 
itself as the oldest conference of its kind in the 
nation, will convene this Thursday, April 16, 
in Columbus. 

More than 1,000 broadcasters, educators and 
civic leaders are expected to attend the sessions. 

I. Keith Tyler, director of the Institute, 
said nearly 150 experts will give talks or take 
part in discussions on educational broadcasting 
and telecasting in three general sessions and in 
more than 30 special interest meetings planned 
for the four-day Institute. 

On the opening day agenda is the announce- 
ment of the IERT awards (see story, page 100). 

Henry Cassidy, NBC commentator and for- 
eign correspondent, will address the Institute 
Saturday night on "Communism Since the 
Death of Stalin." Other NBC participants at 
the Institute will be Edward Stanley, manager 
of public service programs, William Hodapp, 
producer of NBC-TV American Inventoiy; 
Richard Pack, director of programs and opera- 
tions for WNBC-WNBT (TV) New York, 
and Betty Ross, assistant director, public affairs 
and education, NBC Central Division. 

Paul A. Walker, FCC chairman, will deliver 
an address Saturday night on "The Role of 
Federal Regulation of Broadcasting in Our 
American Democracy." 

Speaking at the opening general . session 
Thursday evening on "Telecasting of Legislative 
Hearings" will be Dorothy Kenyon, attorney, 
former New York City magistrate and a mem- 
ber of the American Civil Liberties Union, 
and M. S. Novik, New York radio and televi- 
sion consultant. 

"The Role of Educational Communications 
in Society" will be analyzed Friday evening at 
a session arranged by the National Assn. of 
Educational Broadcasters and presided over by 
NAEB President Graydon Ausmus. 

"Supporting Educational Television" will be 
discussed at the closing general session on 

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Sunday morning. Speakers will be Ted Leitzell, 
public relations director, Zenith Radio Corp. 
Chicago; George R. Craig, Pittsburgh attorney 
and active in Pittsburgh educational TV, and 
Edgar Dale, professor, Ohio State's bureau of 
educational research. 

Floor discussion following talks at all three 
general sessions will be led by H. B. McCarty, 
executive director, State Radio Council, U. of 
Wisconsin. 



KUHT-TV Houston Gets 
First Emerson Award 

SELECTION of KUHT-TV Houston as the first 
noncommercial educational TV station in the 
U.S. to receive a $10,000 Emerson award was 
announced last Wednesday by Benjamin 
Abrams, president, Emerson Radio & Phono- 
graph Corp. 

KUHT-TV, scheduled to go on the air 
Thursday (April 16), is a joint venture of the 
U. of Houston and the Houston Independent 
School District. It will be managed by John 
C. Schwarzwalder, chairman of the university's 
radio-television department. 

Mr. Abrams will make the presentation today 
(Monday) in Houston at a ceremony arranged 
by the university. 

KUHT-TV is the first television station to 
comply with the conditions of the Emerson 
$100,000 educational television grant, an- 
nounced last June by Mr. Abrams. It pro- 
vides for a $10,000 award to each of the first 
10 stations to begin broadcasting on channels 
allocated by FCC for noncommercial, educa- 
tional purposes. 

Formal approval of the station's application 
for an Emerson grant was made by a three-man 
committee consisting of Dr. James G. McDon- 
ald, former U. S. ambassador to Israel; Dr. 
Leonard Carmichael, secretary of the Smith- 
sonian Institution, and Dr. Orestes H. Caldwell, 
former FCC Commissioner and now editorial 
director, Caldwell-Clements Inc. 



Iowa Radio-TV Workshop 

A TWO-DAY radio-TV workshop is scheduled 
by WOI-TV, Iowa State College, Ames, for 
Iowa broadcasters April 11-12. George Hal- 
sey, WOI-TV, and Bob Frank, WOC-TV Daven- 
port, are co-chairmen for the workshop. It will 
be held in conjunction with the spring meet- 
ing of the Iowa Radio News Assn. 



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WASH. U. WILL SEEK 
EDUCATIONAL CH. 9 

WASHINGTON U.'s board of regents has 
authorized application for educational Ch. 9 
in Seattle. The plan calls for studios on the 
university campus with Seattle Public Schools 
providing space for transmitter, tower, an- 
tenna and related equipment. 

Initial installation costs are estimated at 
about $320,000. Equipment valued at $185,000 
has been offered by KING-TV Seattle and the 
Ford Foundation's Fund for Adult Education 
has promised to grant up to $150,000 on a 
matching basis. 

Commenting on King Broadcasting Co.'s 
offer, Washington U.'s Vice President H. P. 
Everest said: "We are especially gratified at 
the encouragement we have received from 
KING-TV . . . Although opposition was ex- 
pected from commercial stations, we found the 
contrary to be true." 

Financial assistance and cooperation in pro- 
gramming would be available also from 
Seattle University, Seattle Pacific College, King 
County Public Schools and the Seattle Public 
Library. 

In a local precedent breaking step, 70,000 
school children in Seattle April 6 took home 
copies of a brochure asking parent support 
for the educational television station. 

A fund appeal of this type has never been 
authorized before by the Seattle School 
System, according to educational TV spokes- 
men, except for polio and the Red Cross. The 
brochure is signed by the six educational in- 
stitutions which would co-sponsor the pro- 
posed station. 



Demand for 10,000 Trained 
TV Specialists Predicted 

NEED for 10,000 new people in the TV in- 
dustry by the end of 1953 was predicted by 
John Paul Goodwin, president, Southwest Film 
Productions Inc., as he addressed the Career 
Conference on Television and Radio at Okla- 
homa U. 

Mr. Goodwin cited the shortage of trained 
video personnel as "the most serious problem 
facing television today." He estimated that 
each TV outlet will need 50 people, at least 
80% of them specially-trained, and that 25,000 
people will have to be trained in the next three 
years to meet the demands of an assumed 600 
stations in 1957. 

Mr. Goodwin teaches radio-TV at Houston U. 



Gospel Broadcast Certified 

RADIO Gospel Fellowship of Denver, pro- 
ducers of the quarter-hour Strength for the Day 
radio program, reports that the State Dept.'s 
International Information Administration has 
certified the daily devotional broadcast. Ac- 
cording to Al Salter, director, IIA stated that 
the morning program series heard in the U. S. 
and in many foreign countries, met require- 
ments specified under a special United Nations 
agreement signed by 18 countries. Program 
consists of a Bible chapter reading, gospel 
hymn singing and organ music. The non- 
profit organization also produces a weekly 
Challenge to Youth Evangelistic broadcast. 




Line? 




Page 96 • April 13, 1953 



Broadcasting • Telecasting 

a 0' "'Mi 



MILESTONES 



'American Inventory' Series 
Renewed on NBC-TV 

RENEWAL of the experimental adult educa- 
tion TV series, American Inventory (NBC-TV, 
Sun., 2-2:30 p.m. EST) for an additional 39 
weeks was announced last week by the Alfred 
P. Sloan Foundation, which presents the pro- 
gram in cooperation with NBC-TV. 

Describing plans for the coming cycle, Bill 
Hodapp, executive director of Teleprograms 
Inc. and producer of the series, said his staff 
would emphasize experimentation with new 
techniques both of presentation and of interpre- 
tation during the rest of the year. He said tele- 
vision is geared not only to "reporting superbly" 
but "to interpreting more dynamically than any 
other medium." 

During the year, Mr. Hodapp said, American 
Inventory will attempt more "pilot" telecasts of 
programs in the public service field for possible 
commercial sponsorship; exploration of the en- 
tire field of agricultural TV; experimentation 
in the area of cartoon features on significant 
topics; additional stress on "community action" 
themes and increased use of "the suggestive 
historical approach," described as re-creating 
history by props rather than by elaborate 
settings. 



Two More TV Channels 
Sought in Pennsylvania 

TWO ADDITIONAL TV channels will be 
sought by Pennsylvania's State Committee on 
Educational Television, Gov. John S. Fine has 
announced. The state has been allocated four 
channels by FCC. 

Appropriations totaling $1.5 million to con- 
struct the stations will be asked by the commit- 
tee of the state legislature, Gov. Fine said. An 
appropriation of $850,000 to operate the sta- 
tions for the 1953-55 biennium also will be 
asked. Cities where noncommercial, educa- 
tional channels are allocated are Philadelphia, 
Erie, State College and Pittsburgh. FCC has 
not yet granted any educational TV permits in 
Pennsylvania. 



WAAM Annual Fellowship 

SECOND annual WAAM Television Fellow- 
ship for graduate study at Johns Hopkins U. 
is open to applicants engaged in video ac- 
tivities, according to the university. Fellow- 
ship is $4,500-6,000 dependent on family re- 
sponsibilities of the winner, and is for a nine 
month period. Fellowship, set up last year 
by a WAAM (TV) Baltimore grant, is open 
to all professional TV personnel, men or 
women, from network or local stations, com- 
mercial or educational. Also eligible are 
persons in closely related fields. Applications, 
which must be filed by May 15, can be ob- 
tained from the chairman of the WAAM 
Fellowship Committee, Johns Hopkins U., 
Baltimore, Md. Fellow will be announced by 
June 15, with study to begin in September. 



Chicago Educational TV 

THE College of Jewish Studies last Wednesday 
joined in the drive for an educational TV sta- 
tion in Chicago, Dr. John T. Rettaliata, chair- 
man of the Chicago Educational Television 
Council, has announced. 

Accredited educational institutions may parti- 
cipate in sponsoring the station after contribut- 
ing $500 to the fund-raising campaign, Dr. Ret- 
taliata said. The outlet is planned for vhf Ch. 
11. Sixteen organizations have joined the drive 
to date. 



► WHEN Frank M. Russell, who celebrates 
his 24th year as NBC vice president this week, 
looks back to his entry into the organization in 
1929, he likes to observe that he was the net- 
work's youngest and highest paid vice president. 
After 24 years, this observation is somewhat 
modified. "Scoop," as everyone in Washington, 
D. C, calls him, says he now is the network's 
oldest and lowest paid vice president. He joined 
NBC in 1929 at the invitation of the late M. H. 
Aylesworth, first NBC president. 

► DON McNEILL, toastmaster of Breakfast 
Club (ABC radio, Mon.-Fri., 9-10 a.m. EST), 
will celebrate his 25th year in radio this Friday 
with a special broadcast from Marquette U. in 
Milwaukee where Mr. McNeill began his radio 



career in 1928. On June 23 Breakfast Club 
marks its 20th consecutive year on the air. 

► FAMILY WEEK programs offered by The 
Upper Room Radio Parish next month (May 
3-10) will mark the eighth year the Methodist 
Church-supported organization has offered 
public service programs for the period. The 
Upper Room produces transcriptions for 
special occasions. Programs are on an inter- 
denominational basis, and are broadcast by 
stations all over the U. S. 

► PRESCOTT ROBINSON, WOR New York 
newscaster, marks his 12th anniversary with 
the station April 21. He currently is heard at 
8 a.m. weekdays and 12:30-12:45 p.m. EST 
weekdays and Saturdays. 



LEADERSHIP IS EARNED • LEADERSHIP IS EARNED 

s4*uf «tfUf you loc£ at it. . . 

to Centra/ New 

fyfo 239% More 

Weekly Daytime* Audience 
Families than other 
local stations 




According to SAMS 1952 



29.8% more than Station A 
72.7% more than Station B 



According to Nielsen 1952 



47.0% more than Station A 
55.0% more than Station B 




194.4% more than Station C 
239.1% more than Station D 



157.5% more than Station C 
212.2% more than Station D 



There it is — the leadership revealed by BMB in 1947 still con- 
tinues. WSYR is your advertising buy in rich Central New York 

*And the nighttime figures show approximately the same leadership 




ACUSE 



570 KC 



WSYR-AM-FM-TV — the Only COMPLETE 
Broadcast Institution in Central New York 

NBC Affiliate • Headley-Reed, National Representatives 



LEADERSHIP IS EARNED • LEADERSHIP IS EARNED 



Broadcasting • Telecasting 



April 13, 1953 • Page 97 



INTERNATIONAL 



AWARDS 



CBC TV Cities May Get 
Privately-Owned Outlets 

CHANGE in Canadian policy on television 
was indicated in a statement by Dr. J. J. 
McCann, revenue minister, that privately- 
owned video stations soon may be authorized 

in cities where Canadian Broadcasting 
CANADA Corp. already has or plans outlets. 

The policy shift was described as 
official response to a reported rising public 
opinion against government retardation of 
private TV development and to the forth- 
coming national election. 

Speaking in Parliament March 30, Dr. 
McCann said that at the current rate of TV 
applications being received by CBC's board of 
governors, there soon may be enough national 
coverage to permit two or more stations in one 
area. CBC has recommended approval of ap- 
plications by seven TV aspirants [B*T, April 6]. 

Dr. McCann, in what he said was a clarifica- 
tion of "misunderstandings," denied any gov- 
ernment intent to create TV monopolies. A 
government announcement several months ago 
had indicated private TV stations in cities with 
CBC TV outlets might not be authorized for 
several years. 

In cities where private stations now are 
being authorized, CBC later might decide to 
establish outlets, Dr. McCann said, adding CBC 
would base this consideration on the size of 
the market. As an alternative, CBC might 
buy out the independent station "at a fair 
price," he said. 

Applications known to be filed are by CFCY 
Charlottetown, CFQC Saskatoon and CKCW 
Moncton. The Dept. of Transport also is 
processing applications for TV outlets at New- 
foundland, Prince Edward Island, New Bruns- 
wick, Saskatchewan and Alberta, according 
to reports. 



Hamilton TV Outlet Plans 
Early Independent Operation 

NIAGARA Television Ltd., Hamilton, Ont., ex- 
pects to be on the air by Christmas. Ken Soble, 
general manager, claimed it would be one of 
the first Canadian independent TV 
CANADA stations established. 

Earlier, CFPL London, Ont., 
recommended for a TV license on Ch. 10, an- 
nounced via Walter J. Blackburn, president, 
that the station could be operating by Novem- 
ber. Niagara Television's planned station and 



CFPL's TV operation are among seven in- 
dependent vhf applications approved by CBC's 
board of governors and tentatively approved 
by the Dept. of Transport, which grants licenses 
[B»T, April 6]. 

The Hamilton station, to be operated jointly 
on Ch. 13 by CKOC CHML CISH-FM Hamil- 
ton, expects to begin with seven-hour weekday 
and 11 -hour Sunday programming, eventually 
expanding to 18 hours daily. 

CFPL London, recommended for Ch. 10, 
plans $150,000 TV studios, with one story and 
a basement 76 by 114 feet, and a second story 
30 by 52 feet. 



CBC Board Okays New AM, 
Power Boost, Transfers 

A NEW AM station at Ville St. Georges, Que., 
power increase for CFRA Ottawa, and several 
share transfers marked the March 26-28 meet- 
ing of the Canadian Broadcasting Corp. board 
of governors at Ottawa. 

Radio Beauce Inc. has been recommended 
for a 250 w station on 1400 kc at Ville St. 
Georges, near the Maine-Quebec boundary. 

The board deferred applications 
CANADA for new stations at Chicoutimi and 

St. loseph d'Alma, in the Sag- 
uenay-Lake St. John area of northern Quebec 
province. Deferred also were power increases 
for CHRL Roberval, from 250 w to 1 kw, and 
to CKRD Red Deer, from 250 w on 1230 kc to 
1 kw on 850 kc. 

CFRA Ottawa was granted a power increase 
from 1 kw on 560 kc to 5 kw on the same 
frequency. 

CJQC Quebec, formerly CJNT, was recom- 
mended for transfer of control from Goodwill 
Broadcasters of Quebec Inc. to Peter Nesbitt 
Thomson. Share transfers also were approved 
for CJOR Vancouver, CFAB Windsor and 
affiliated CKEN Kentville, CJAD Montreal, 
CHRL Roberval, CKSB St. Boniface, CHFA 
Edmonton, CKSO Sudbury, and CJFX Anti- 
gonish. 



Czech TV Station Reported 

CZECHOSLOVAKIA has completed its first 
TV station, it was reported last week. The 
Communist country claimed on its Prague 

radio that the station was built 
EUROPE in five months at the Telsa plant 

on the outskirts of the Czech cap- 
ital city. There was no announcement on 
start of operation. 



^^^^^^^^^^ 



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Page 98 



April 13, 1953 



RADIO-TV SHARE 
IN SDX HONORS 

Sigma Delta Chi awards go to 

Utley, the Jones twins, the TV 

networks, and two stations. 

THREE radio-TV newsmen, two stations and 
four networks came in for honors when Sigma 
Delta Chi, national journalism fraternity last 
week announced its annual distinguished serv- 
ice awards. 

The radio-TV winners are: Charles and Eu- 
gene Jones, NBC, cited for radio and television 
reporting; Clifton Utley, WMAQ Chicago and 
NBC, for radio newswriting; WMT Cedar 
Rapids, Iowa, for public service in radio jour- 
nalism; WBNS-TV Columbus, Ohio, for public 
service in TV journalism, and ABC, CBS, Du- 
Mont and NBC for national political conven- 
tion television coverage. > 

The Jones twins, 27-year-old roving NBC- 
TV news reporters and cameramen, won their 
award for authoritative and exclusive reporting 
of the Turkish-Russian frontier. They were 
the first newsmen to visit the restricted area, 
and were cited for having turned out a "com- 
plete, comprehensive and authoritative repor- 
ting job ... at great personal discomfort and 
at times actual danger . . ." Their tele-docu- 
mentary was presented on NBC's Battle Report 
April 20, 1952. 

Clifton Utley's award came for his Oct. 19, 
1952, broadcast devoted to the Iranian situa- 
tion. Sigma Delta 
Chi's citation hon- 
ored him with this 
description: "Mr. 
Utley is much more 
than a commentator 
and analyst. He is 
a philosopher." 

WMT received 
honors for a series 
of broadcasts, Pol- 
itics Is Your Busi- 
ness. The citation 
states that the public 
service series was 
"comprehensive and 
effective in disseminating impartial facts relative 
to our election methods, candidates and issues." 

The television award went to WBNS-TV for 
having telecast presentations on a diversity of 
subjects of public interest which "did much to 
alert the community to its many resources." 

Both WMT and WBNS-TV earned top cita- 
tions, along with WAAM (TV) Baltimore, in 
the Alfred I. duPont Awards presentation made 
earlier this Spring [B*T, March 30]. Mr. Utley 
won mention in the duPont competition. 

The networks won their recognition after 
recording what the fraternity termed "a new 
chapter in journalistic history." Television 
broadcasts of the conventions were cited for 
comprehensive coverage, spectacular enterprise 
and impartial presentation. 

Distinguished service award bronze medal- 
lions and accompanying plaques will be present- 
ed to winners May 25 at the Conrad Hilton 
Hotel, Chicago, at ceremonies being arranged 
by Sigma Delta Chi. Judges for the awards 
were 46 journalists and distinguished people 
from coast-to-coast. 

Other Sigma Delta Chi awards went to: 

Chalmers M. Roberts, Washington Post, gen- 
eral reporting; Bill Davidson, Collier's, maga- 

Broadcasting • Telecasting 




Utley 




Charles and Eugene Jones 
NBC-TV news reporters and cameramen 



zine reporting; Virginius Dabney, Richmond, 
Va., Times-Dispatch,, editorial writing; Cecil 
Jensen, Chicago Daily News, editorial cartoon- 
ing; Clark R. Mollenhoff, Des Moines Register 
and Tribune, Minneapolis Star and Tribune, 
Washington correspondence; Ernest S. Pisko, 
Christian Science Monitor, foreign correspond- 
ence- Robert I. Wendlinger, New York Mirror, 
for news picture; Curtis D. MacDougall, North- 
western U., research about journalism; The Wall 
Street Journal, public service in newspaper 
journalism, and Look magazine, public service in 
magazine journalism. 

Texts of the radio-TV citations follow: 

CHARLES JONES & EUGENE JONES 

For distinguished service in the field of Radio 
and Television Reporting, the Sigma Delta Chi 
award is made for 1952 to Charles and Eugene 
Jones, correspondents of the News and Special 
Events Division of the National Broadcasting 
Company for their tele-documentary of the 
Turkish-Russian frontier presented on "Battle 
Report" over NBC on April 20, 1952. 

At a time when interest in this frontier was 
unusually high, Charles and Eugene Jones were 
the first foreign newsmen to visit this highly 
restricted area. At great personal discomfort 
and at times actual danger they went on patrols 
through the mountains, covered ski and cavalry 
maneuvers, interviewed numerous key persons 
from the president of Turkey to a soldier in a 
machine-gun pit overlooking Russia and in every 
way did a complete, comprehensive and authori- 
tative reporting job exclusively for radio and 
television presentation. 

CLIFTON UTLEY, WMAQ Chicago, NBC 

For exceptional evaluation of current events 
the 1952 Sigma Delta Chi commendation for 
radio news writing is awarded to Clifton Utley 
of Chicago station WMAQ and the NBC network. 

Mr. Utley is much more than a commentator 
and analyst. He is a philosopher. From his 
rich mental library of historical and political 
knowledge he infuses comprehensible meaning 
into those foreign affairs which have become 
domestic problems for Americans. 

Cited particularly is his NBC broadcast of Oc- 
tober 19, 1952, which was devoted to the grim al- 
ternatives of the Iranian dilemma. Perhaps no 
more complex subject could have been chosen. 
Perhaps no less complex mind could have 
threaded its labyrinthine implications so suc- 
cessfully. 

WBNS-TV Columbus, Ohio 
For distinguished public service in the field of 
TV journalism, the Sigma Delta Chi award for 
1952 is made to Station WBNS-TV. 

The diversity of the subjects of general public 
interest, their importance to the general public 
welfare, and the effectiveness of the programs, 
did much to alert the community to its many 
resources. This type of public service sets an 
example for all whose goal is to expand public 
knowledge and information. 

WMT Cedar Rapids, Iowa 
For distinguished public service in the field 
of radio journalism, the Sigma Delta Chi award 
for 1952 is made to radio station WMT. 

The series of broadcasts, "Politics Is Your 
Business," predicated on the belief in the value 
of creating a public that is informed on political 
matters, was both comprehensive and effective 
in disseminating impartial facts relative to our 
election methods, candidates and issues. This 
type of public service is a credit to radio jour- 
nalism. 

ABC, CBS, DTN & NBC 
Journalism is an ever-changing profession in 
which the true measure of progress is the man- 
ner in which its various fields take full advan- 
tage of new methods and new tools. 
• Although individual Sigma Delta Chi awards 
have been made for outstanding radio and tele- 
vision reporting and public service, further rec- 
ognition is due the four networks which used 
television at the national political conventions 
to record a new chapter in journalistic history. 

Their comprehensive coverage, their spec- 
tacular enterprise, their impartial presentation 
made a definite and vital contribution to public 
knowledge and welfare. For these reasons the 
American Broadcasting Company, the Columbia 
Broadcasting System, the DuMont Television 
Network and the National Broadcasting Com- 
pany are awarded special Sigma Delta Chi cita- 
tions in Television Reporting for 1952. 

Broadcasting • Telecasting 





KELLY LAMB 



Mr. Frank N. Jones 
Account Executive WBNS-TV 
33 North High Street 
Columbus, Ohio 



897 HICCS AVENUE 
COLUMBUS 8. OHIO 
Klondike 3383 

March 10, 1953. 



100 Cars Sold In A Few Days ! 
The most successful new car presentation 
in 35 years ! 

Continued listing in the top 10 rated shows! 

All this and more, Frank, can be truthfully said of 
the George Byers Sons 11 o'clock News program 
with Bill Pepper reporting. 

Proven by the "Test of Time", Byer